1 2013 ADCD AnnuAl Show - ADCD Annual Award Show

2013 ADCD Annual Show

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table

contents

Letter From the President . . . . . . . . . 4 Legacy Award Winner . . . . . . . . . . . 6 Jurors . . . . . . . . . . . . . . . . . . . . 8 Sponsors . . . . . . . . . . . . . . . . . . 10 Broadcast Advertising . . . . . . . . . . . 14 Design—3-Dimensional . . . . . . . . . . 20 Design—Brand Development . . . . . . . 26 Design—Broadcast . . . . . . . . . . . . 32 Design—Logo Development . . . . . . . . 38 Illustration . . . . . . . . . . . . . . . . . 44 Interactive Advertising . . . . . . . . . . . 50 Mixed-Media Campaigns . . . . . . . . . 56 Photography . . . . . . . . . . . . . . . . 62 Print Advertising & Design . . . . . . . . 68 Printing Excellence . . . . . . . . . . . . 74 Public Service . . . . . . . . . . . . . . . 80 Self-Promotion . . . . . . . . . . . . . . . 86 Web Design . . . . . . . . . . . . . . . . . 92


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Letter from the president

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G r e at c r e at i v e i s g r e at fo r b u s i n e ss . Award-winning agencies attract talent. That talent creates award-winning work that gets results and attracts clients. It’s that simple. Awards Shows present an opportunity to get recognition; for you, your agency, and your clients. They’re also an opportunity to claim bragging rights. This year’s Annual Show was no exception in bringing together talented people and inspiring work. The work speaks for itself. No need to brag. In this book, you will find the best work in our region; a manifestation of the hard work and creative collaboration that we all love. In true Colorado entrepreneurial spirit, the community stepped up and took it to the next level. We asked you to get involved and, oh boy, did you ever! Starting with the call for entries and culminating in the Annual Show tonight, we’ve had several dozen creatives donate their talents to the show. I can’t thank you all enough. We received 425 entries from 75 different agencies. Our panel of judges boasted 14 award-winning creative influencers from the U.S. and abroad. Last year, we sent four Top Honors entries on to The One Show. One entry went all the way to the finals. Once again, we will submit all eligible ADCD Top Honors entries to The One Show to compete on the international stage. I’d like to congratulate all the winners on their inspiring work and for entering the show. Thank you to the team of ADCD volunteers, creatives, judges, and sponsors who helped make this show possible. It’s been a true pleasure acting as the President of ADCD, and I’m honored to have served the creative community of Colorado, which is quickly becoming one of the most creative places in the country.

A.J. Croce ADCD President | 2012–2013


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2013 Legacy award winner

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C o n g r at u l at i o n s , c o n n i e a s h e r Connie Asher started her design firm in 1977 in her basement with a t-square and a forty dollar Sears drawing board. “As designers, we had the privilege of watching the world change with the onslaught of the computer and the Internet. We gained full control over what we designed and produced. To have been part of those continuing changes was a phenomenon,” said Asher. She created and ran Asher Studio, working for a wide range of local and national clients including Saunders Construction, Kaiser Permanente, and Cheley Colorado Camps. Asher Studio’s strength was its people—a group of strong, gifted designers working with the best and most talented writers, photographers, printers, and programmers in Denver to produce their work. Former ADCD President, Errol Beauchamp said of Connie, “She deserves this award and represents an authentic personality that has always supported the design community.” Connie graduated from South Dakota State University in 1968 with a BA Degree in Fine Art. “I was blessed to find early jobs in the field without the benefit of graphic design training—I am self taught.” In 1989, she was one of the 23 founding members of the Colorado chapter of AIGA. Connie

P ast R ecipients of the A D C D L egac y A ward The legacy award is has been awarded since 2003 to an ADCD member instrumental in shaping the clubs past, present, and future. 2003....Robert W. Taylor, Robert W. Taylor Design 2004....Bob Jones, Salesvertising Art 2005....Philip E. Risbeck, Colorado State University 2006....Errol Beauchamp, Beauchamp Group 2007....Robert Clayton, Dot Systems, Inc. 2008....Deborah Williams, Design & Image 2009....Glenn Cuerden, Designer and Photographer 2010....Steve Koloskus, Extra Strength Marketing 2011....Ken Custer, Review Magazine 2012....Lee Reedy, Lee Reedy Design

designed the ADCD newsletter, Graffiti, for several years and served on the board from 1982-1990, becoming ADCD board chairman in 1988. In 2004, Connie was the recipient of the Belmar Award for Achievement in Art and Design. She is a 2007 AIGA Fellow. After 30 years in the business, Connie sold Asher Studio in 2007. She currently resides in Congress Park with her husband and golden retriever, Ruby. She is a silversmith, a gardener, and an avid golfer. The Art Directors Club of Denver thanks Connie Asher for her dedication to the club and the advertising and design community in Colorado. We honor her with the 2013 ADCD Legacy Award.


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Jurors

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aaron alamo

am y haiar

Associate Creative Director Saatchi & Saatchi, NY

Creative Director Critical Mass, Chicago

K e v in F rank

K e v in S wanepoel

Creative Director Apple

C harles A dler

H al K irkland

Co-Founder & Head of Design Kickstarter

Creative Director / Writer / Director Audio Tour Hack, NY

M ark L aita

M ar y L ewis

M ichael P orritt

President The One Club

Photographer Laita Photography

Creative Director & Co-Founder Lewis Moberly, London

Creative Director DDB Chicago

R oss C howles

T hierr y B urie z

T im T adder

Vida C ornelious

Executive Creative Director Jupiter Drawing Room, South Africa

Creative Director BEING, France

Photographer Tim Tadder Photography

EVP, Chief Creative Officer Global Hue


B rooke N anberg F ole y CEO, Agent of Intrigue Jayne Agency

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Sponsors

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premier sponsors

Gold sponsors

s i lv e r s p o n s o r s

bronze sponsors

copper sponsors

MikeHowardStudio.com 2013 ADCD Annual Show

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t h eANNUAL 2 0 1 3 w iSHOW n n e r sWINNERS 2 0 1 3 ADCD


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BROADCAST ADVERTISIN G

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Colorado Lottery: Missed O p p o r t u n i t y TV cactus

broadcast advertising Every lottery player leans on fate to help provide them with their lucky numbers. But when you have a new game that requires matching just three single-digit numbers to win, you give fate the opportunity to speak louder and more dramatically than ever before. So, to launch the Colorado Lottery’s new game, Pick 3, we created a TV campaign that accentuated the voice of fate in the lives of lottery players. Creative Directors: Norm Shearer, Brian Watson Art Director: Allie Nordstrom Copywriter: Brian Watson, Sarah Sibley Director: Stewart Hendler Broadcast Producer: Brooke Woodruff Production Company: Bandito Brothers Post Production: Spillt Audio Post: Dynamite Laser Beam Account Director: Tara Turner 2013 ADCD Annual Show

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Colorado Lottery: G r e a t e s t G i f t TV cactus

broadcast advertising Around the holidays, everyone’s on the lookout for “the perfect gift.” And, let’s be honest, Colorado Lottery Scratch tickets rarely, if ever, make their way onto anyone’s list. But while they may not be anyone’s perfect gift, with a chance to win huge instant cash prizes, they could turn out to be the greatest gift you ever give. Creative Directors: Norm Shearer, Brian Watson Art Director: Sarah Riddle Copywriter: Elliot Nordstrom Director: Matt Pittroff Broadcast Producer: Brooke Woodruff Production Company: Twist Films Post Production: Post Modern Account Director: Tara Turner

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Motorola Razor (White) cinearc agenc y

creati v e

broadcast advertising Motorola Razor (White) Creative Director: Charles Hellwig Director: Robert Hales Production Artists: Josh Brantley, Ash Mohammad


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Del Real Foods Brand Launch C a m p a i g n TV huemanitas

broadcast advertising BUSINESS CHALLENGE: To create a broadcast television spot that breaks through the clutter of the LA and SF markets in support of the brand’s integrated launch campaign. DRIVING INSIGHT: With LA and SF being two epicenters where U.S. and Mexican lifestyles intertwine organically, this provided an opportunity to tell a culturally relevant story endemic to Del Real Foods target markets. CREATIVE SOLUTION: “It’s About to Get Real” features our Mexican Stereotypes Trio of Lucho the Luchador, Mario the Skateboarding Mariachi, and Piti the Piñata in a humorous spot that asks consumers to look past the clichés to find the real—yet convenient—Mexican authenticity that the Del Real Foods brand delivers. Creative Directors: Andrew McGuire, Juan Cabrera, Marcus Jiménez Art Director: Marcus Jiménez Copywriter: Juan Cabrera Designer: Max Sherman Director: Andrew McGuire Programmers/Developers: Miguel Hernandez, Daniel Taff Production Company: StickyDocs

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Animal Planet River Monsters Season 5 Trailer mrs.

k

broadcast advertising Jeremy Wade, host of Animal Planet’s all-time #1 rated show, River Monsters, has combed the ends of the earth in search of the big catch. So, when Animal Planet came to Mrs. K, requesting a post-apocalyptic vision for the new season, we knew just where to shoot—the Salton Sea. Years of polluted runoff have left an eerie landscape of salt-encrusted abandoned resorts and beaches made of bones. Turns out, Dr. Wade had been hoping to check it out too, so we put on our waders and headed to the desert. Animal Planet was so thrilled with the resulting footage, they are airing a :90 trailer—unheard of in the promo world. Creative Director: Jeanne Kopeck Director: Jeanne Kopeck Executive Producer: Peter Thron DP: Andrew Turman Line Producer: Erin Ward Broadcast Producer: Brianna Kapell


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DESI G N — 3 - DIMENSIONAL

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Man Th Man Th Gentle Health

erapy: erapy mental Care Kit

cactus

design—3-dimensional Men like to fix things themselves. If given the choice, a guy will choose a hammer and nail over a carpenter and duct tape over a plumber. Unfortunately, duct tape doesn’t work on a man’s mental health. And when it comes to dealing with serious issues such as depression, anger, anxiety, and drug addiction, men will choose dangerous and self-destructive solutions instead of seeking help. To extend the Man Therapy campaign and to drive traffic to ManTherapy.org, we created the Man Therapy Gentlemental Health Care Kit—a helpful, but irreverent, tool to help men take care of their mental health themselves. It encourages them to think and talk about their mental health and suggests manly ways to fix issues. In our mental health care kit, guys can find little-known ways to take control of their mental health. Creative Director: Norm Shearer Copywriter: Elliot Nordstrom Designer: Jorge Lamora Print Producer: Jamie Sharp Account Supervisor: Amanda Stowell Associate Account Executive: Samantha Clements 2013 ADCD Annual Show

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MCA D e n v e r Luminocity ellen bruss design

design—3-dimensional Held in the city, the Luminocity Gala is the Museum of Contemporary Art Denver’s annual gala party. The intricate illustration on the 2012 invitation was an adaptation of the traditional form of a doily with a twist. The doily was illustrated with images from MCA programs. The metallics and florescent papers combined with the laser cut and embossed foil resulted in a unique and memorable design. Creative Director: Ellen Bruss Designer: Mark Pinkerton Printer: Sprint Denver, Inc.

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Lucky 13 Card Kit en z ed

design

design—3-dimensional The Lucky 13 Card Kit was created for Frederic Printing to promote their services to clients around the holidays. The theme, Lucky 13, was developed as a celebration of embracing things we fear, like the number 13 and the end-ofthe-world prediction for 2012. We felt pretty lucky that 2013 was arriving. The kit includes a 2013 calendar with lucky facts and 13 different greeting cards for all occasions. Cards were organized into four small folders by topic, with a fifth housing for envelopes and stickers. Creative Director: Helen Young Copywriter: Carla Carwile Designers: Helen Young, Emily Fitzgerald Printer: Frederic Printing


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PepsiCo Tuning In To Teens huemanitas

design—3-dimensional BUSINESS CHALLENGE: Bring to life the lives of U.S. teens in an engaging, educational experience for the North American Beverage Marketing division of PepsiCo at its corporate headquarters. DRIVING INSIGHT: The organizational culture at PepsiCo is visually driven, where short-form content design is equal in value to insight delivery. The workshop needed to provide attendees with a tactile experience that they could touch, feel, and explore. CREATIVE SOLUTION: From banners to desktop teen games to a lifesize teenager’s room that attendees could explore and play in, we converted Pepsi’s HQ amphitheater into fully immersive teen rooms that transported attendees into the lives of teens as they truly live. Creative Director: Marcus Jiménez Art Director: Marcus Jiménez Designer: Joseph Garcia Printer: eSigns.com Production Companies: StickyDocs, Lemur Media Videographers: Miguel Hernandez, Brandon Albright

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Make party invitations karsh

hagan

design—3-dimensional Hand cut from industrial metal sheeting, these were the invitations for the #wearemakers party, personally delivered to every artist, agency, and blogger in town. Art Director: Camille King Copywriter: Karen Morris Designer: Nick Marranzino


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Design—Brand Development

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Smashburger: Burger Smasher Packaging C actus

Design—Brand Development We needed to educate folks on why smashing is better and set Smashburger apart in the fast-growing “better burger” category. So we redesigned everything—in store and out. We created a bold and modern color palette and refined the entire brand packaging. Creative Directors: Norm Shearer, Ryan Johnson Art Director: Michael Maciolek Copywriter: Ryan Johnson Designer: Jorge Lamora Production Artist: Mark Tanner Strategic Director: Gennifer Hobbs Account Executive: Kristin Lee


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Cabinet of Creatives Brand Development C inearc A genc y

C reati v e

Design—Brand Development Creative Director: Charles Hellwig Designers: Hannah Purmort, Patrick Toner

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GrÄnd Salon Branding E nZed

D esign

Design—Brand Development Gränd Salon moved into a new LoHi location in January, a renovated greenhouse redesigned into a spa-like modern space. Their branding was updated to reflect the new space and promote new spa offerings, such as mani/ pedis. We created a new website in Word Press to enable the client to blog and offer “Killer Deals” at will. For the printed materials, we combined the red of the original logo with natural textures. We laser-engraved wood veneer for stylist cards and services lists then created red and kraft appointment cards and red emery boards with a simple message “Look grand from head to toe” to promote the new location and spa services. Cards were laser-engraved on wood. Creative Director: Helen Young Designer: Emily Fitzgerald Printer: Public Letterpress Copywriter: Lynn Clark 2013 ADCD Annual Show

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Fear Not Business Cards F ear

N ot

LLC

Design—Brand Development Creative Directors: Blake Ebel, Matt Dimmer Designer: Sean Herman Printer: Foils and Dies

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Einstein’s Fresh Start the integer group

Design—Brand Development Art Director: Alicia Dyksterhouse Copywriter: Tammy Gelfond


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design—broadcast

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Otterbox Armor Series friends

of

mine

design—broadcast While you might not survive a nuclear blast, we’re pretty sure the new line of Armor cases by Otterbox will still be here, and your phone along with it. They say it’s the toughest case ever built, and we believe it. With a schedule of just a few days, our team busted out this mega-gnarly spot that showcases the ultra-mighty features of the Armor Series. And, of course, always superb sound design from our good friends at Dynamite Laser Beam. Creative Directors: Eric Ronshaugen, Adam Espinoza Client Brand Manager: Dave Goldfain Production Company: Friends of Mine Executive Producer: Mike Slane Design and Animation: Adam Espinoza, Jeremy Lindenmier, Jason Schwarz Additional Design: Jean Pichot Audio and Sound Effects: Dynamite Laser Beam


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Flyleaf Music Video cinearc agenc y

creati v e

design—broadcast Flyleaf Music Video Creative Director: Charles Hellwig Designers: Hannah Purmort, Patrick Toner Production Companies: Definite Productions, Cinearc Creative

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Powershares TV c a m p a i g n fear

not

llc

design—broadcast Creative Director: Blake Ebel Art Director: Sean Herman Copywriter: Anthony Benedetto Director: Jonas Odell Production Company: Nexus Productions


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Arrow “Better” video karsh

hagan

design—broadcast Creative Director: Charlotte Isoline ACDs: Darren Brickel, Jim Morrissey Art Director: Darren Brickel Copywriter: Jim Morrissey Music: Dynamite Laser Beam Director of Production: Bonnie Carheden Account Team: Lauren Curler Production Company: Change the Thought

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Debt Deal: Obama vs. Boehner legwork

studio

design—broadcast

The New York Times approached us to create a video that accompanied a long-form article explaining the failed 2011 debt deal between President Obama and House Speaker John Boehner. We partnered with writers at The

New York Times to create a piece that acts as a high-level account of how the deal came to be—and how it ultimately unraveled. Creative Director: Aaron Ray Designer: Aaron Ray Directors: Matt FaJohn, Joey Bullock Production Artist: Zack Citro


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DESI G N — LO G O DEVELOPMENT

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Smashburger: Burger Smasher Logo cactus

design—logo development We created a bold and modern color palette and refined the entire brand experience and logo. Creative Directors: Norm Shearer, Ryan Johnson Designer: Jorge Lamora Production Artist: Mark Tanner Strategic Director: Gennifer Hobbs Account Executive: Kristin Lee


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Corvus Coffee Logo fear

not

llc

design—logo development Creative Director: Matt Dimmer Designer: Sean Herman

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F ly i n g B a r o n Roasters Identity four

sparrow

design—logo development Identity for a small, specialty coffee roaster in Lakewood, Colorado. Designer: Amanda Cordsen


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Brown Palace Caskcraft logo karsh

hagan

design—logo development The Brown Palace and the Wynkoop collaborated on a small-batch series of beers, stored and poured from classic casks. We named the series and created this logo. Creative Director: Matt Ingwalson ACD: Darren Brickel Copywriter: Dave Fymbo Designer: Kristine Crawford Production Artist: Kristine Crawford Account Team: Camille Ziccardi

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Maddie’s Biergarten v ladimir

jones

design—logo development


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ILLUSTRATION

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Wyoming RoadTrip Stickers B arnhart

I l l u s t r at i o n This series of retro-style, road-trip stickers was created to promote various landmarks and activities throughout Wyoming. Creative Director: Cameron Day Art Director: Adam Nelson Illustrator: John Bell Production Artist: Rowe Kimoto


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Denver Zoo: Do at the Zoo Print cactus

i l l u s t r at i o n Do at the Zoo is an annual fundraising event at the Denver Zoo showcasing dishes from dozens of Denver’s best restaurants and cocktails and beers from local distilleries and breweries. The 2013 proceeds benefited the Denver Zoo’s innovative sustainability efforts, which inspired the look and feel of the event’s creative pieces and the 2013 theme: Green Is in Everything We Do at the Zoo. Creative Directors: Norm Shearer, Ryan Johnson Art Director: Allie Nordstrom Copywriter: Ryan Johnson Illustrator: Andrew Holder Print Producer: Jamie Sharp Production Artist: Mark Tanner Printer: Sprint Denver Account Supervisor: Summer Hershey Associate Account Executive: Devon Black 46


Integer BFA P o s t e r I l l u s t r AT i o n s “ HR D e n i e d ” and“The New F-word” the integer group

i l l u s t r at i o n Creative Director: Nate Craner Copywriter: Amanda Geiger Designers: Ally Feldman, Adam Kendall, Colin Pearse, Cynthia Wiltsie, Matt Miller Account Leads: Natalie Bosler, Eleni Papadopoulos


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Postscript Postcards no v el design studio

i l l u s t r at i o n We like to think that Postscript postcards aren’t typical and are more of a letterpressed art print that can be mailed. Postscript is the work of Jared and Rachel Rippy, husband and wife design duo in Denver, Colorado. All of our postcards are crafted with love. Our inagural series for Denver streets takes a fun look into the history and meaning behind the names of streets. Series one takes on the literal history behind the naming process of Wazee, Wadsworth, Ogden, Lafayette, and Broadway with a conceptual Art Deco era motif. Our second street series interprets Otis, York, Pontiac, Colfax, and Bannock into creatures depicting certain characteristics of the area they abide and the meanings of the names. More street series are in the works, and keep your eye out for other series, as well. Art Directors: Jared Rippy, Rachel Rippy Illustrator: Jared Rippy Printer: Banshee Press, Britt Madden (Owner) 48


Fjä l l r ä v e n P o s t e r s v oltage

i l l u s t r at i o n Creative Director: Eric Fowles Illustrator: Mads Berg


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INTERACTIVE ADVERTISIN G

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Dream Vault for American Family Insurance the integer group

interactive advertising The Dream Vault from American Family Insurance was created to provide utility to American Family clients as well as potential clients. Understanding how to use mobile devices to drive advocacy and awareness, Integer developed a mobile experience that provided real utility to the general public. The Dream Vault app provided undeniable utility to anyone who had assets to protect, and did so under the American Family brand. Using the mobile device, users can go through their house room by room, at their leisure, and document their assets in case of loss. By taking a photo, adding a description, a value, and any other relevant tags, protecting their American dream became easier. This data was sent to the cloud for storage where it could be retrieved at any time on any device. This became a huge cost savings for users and put American Family Insurance top of mind when the time comes to choose an insurance provider. In the case of an actual American Family customer, these items can be reviewed by an agent and actually insured with the use of the app. Integer realized that, by using the little phone in your pocket and the power of American Family Insurance, we could protect a lifetime of hard work. Director: Ben Kennedy Producers: Aurora Sanchez, Seth Reid 2013 ADCD Annual Show

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Gates Carbon Drive: Website cactus

interactive advertising Knowing that the Gates Carbon Drive site needed to connect with a broader consumer audience and attract them to bicycling, we approached the project like the launch of a lifestyle brand rather than the typical engineering perspective used by most component brands in the bike industry. To achieve this, we developed a modern white-on-white theme that exemplified the key attributes of the Gates Carbon Drive: clean, smart, and simple. Creative Director: Norm Shearer Copywriters: Elliot Nordstrom, Sarah Sibley Designer: Jorge Lamora Interactive Director: Kate Schmitz Interactive Producer: Laura Rich Developers: Ryan Eaves, Austin Lliteras Photographer: Richard Feldman Production Artist: Mark Tanner 52


Winter Park: Winter Park for Life Website cactus

interactive advertising We concluded that visitors feel like Winter Park is the “skier’s place,” lacking the attitude or pretentiousness found at many other Colorado resorts. They see Winter Park as “their” mountain, and visiting is a lifelong tradition that often passes from generation to generation. Based on consumer insights, the creative team developed the campaign theme “Winter Park for Life.” And what better way to highlight the campaign than to give away a Winter Park ski pass for life to one individual? Creative Directors: Norm Shearer, Ryan Johnson Art Director: Michael Maciolek Copywriter: Elliot Nordstrom Interactive Director: Kate Schmitz Interactive Producer: Laura Rich Broadcast Producer: Brooke Woodruff Audio Post: Alcheh and Hunt Programmers/Developers: Austin Lliteras, Jon Troncoso Account Supervisor: Chris Stirling Associate Account Executive: Samantha Clements


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Coca-Cola Open for Summer Website d y namite laser beam

interactive advertising Dynamite Laser Beam collaborated with Legwork and Wieden + Kennedy to bring audio life to cinemagraphs featured on the Coca-Cola: Open for Summer website. Creative Directors: Chris Eagleton, Tyler Hayden DLB created sound effects for cinemagraphs on the Coca-Cola: Open for Summer website.

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M y POP C a r d s A p p v oltage

interactive advertising Vintage postcards, meet the app world! VOLTAGE’s new postcard app, POP Cards, features old-fashioned postcards that can be sent without a stamp. The simple and visually stunning app lets you integrate personal photos into the postcard of your choice, then type or handwrite your own message on the back. A fun, fresh spin on an age-old tradition, POP Cards postcards are as beautifully designed as they are fun to make. Creative Director: Eric Fowles Designers: Mai Swapp, Lindsay Thompson


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MIXED - MEDIA CAMPAI G NS

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adidas mls Victors

&

S poils

MIXED - MEDIA CAMPAI G NS We were challenged with creating a visual identity system for the Adidas 2013 Major League Soccer campaign that was modular enough to feature multiple players, teams, footwear launches, new jersey designs, and the energy of each team’s fan base… all in the same design. We satisfied this tall order with a design system that visualizes Adidas innovation through graphic, geometric “shards” that are flexible enough to magnify both human and product stories in any combination. Creative Director: Noah Clark Art Director: Fabien Dodard Designer: Chris Streger Copywriter: Ari Levi Photographer: Dylan Coulter


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University of Colorado Hospital: Wall Stories Campaign C actus

MIXED - MEDIA CAMPAI G NS UCHwallstories.com is the hub of the campaign. This rich, multi-faceted microsite showcases compelling video stories of complex cases involving cancer, transplants, neuroscience, and cardiovascular told from both the patient’s and the doctor’s perspectives. The human experience is complemented with factual and scientific information on accomplishments and breakthroughs involving the science behind the treatment in each story. Creative Directors: Norm Shearer, Jeff Strahl Art Director: Michael Maciolek Copywriter: Elliot Nordstrom Director: Bill Timmer Interactive Director: Kate Schmitz Interactive Producer: Laura Rich Broadcast Producer: Brooke Woodruff Audio Post: Alcheh and Hunt Strategic Director: Gennifer Hobbs Account Supervisor: Summer Hershey 58


Brown Palace Caskcraft karsh

hag A n

MIXED - MEDIA CAMPAI G NS Elements from the campaign to launch Palace Caskcraft, a brewing collaboration between The Brown Palace and the Wynkoop. We named the small-batch beer series, designed the logo, and produced all elements. And we drank the beer, too. Creative Director: Matt Ingwalson ACD: Darren Brickel Copywriter: Dave Fymbo Designer: Kristine Crawford Director of Print Production: Shirley Richter Account Team: Camille Ziccardi


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Make party karsh

hagan

MIXED - MEDIA CAMPAI G NS Some tactics from the #wearemakers party. Everything was handmade, hand-cut, and hand-delivered. Except the website, which was hand-coded. Creative Director: Matt Ingwalson Art Director: Camille King Copywriter: Karen Morris Designer: Nick Marranzino Creative Technologist: Andrew Baker

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Movember Vladimir

J ones

MIXED - MEDIA CAMPAI G NS


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PHOTO G RAPHY

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Great-West Financial—Brand Photography the integer group

photography In a category full of happy couples and multi-generational families, we set out to create a brand that disrupts that convention. By using dramatic sunbursts across vast Colorado landscapes, we created a unique visual identity that differentiates Great-West Financial from its competitors. One that reflects a brand which believes bright tomorrows begin today and a spirit of stability inspired by the great Rocky Mountains in their own backyard. Group Creative Director: Ross Snodgrass Creative Director: Chris Lussow Executive Art Director: John Marquis Photography: Tyler Stableford Productions


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Alternative Nation br y ce bo y er productions

photography “This spring’s looks hark back to the brooding attitude of ’90s grunge.” Art Director: Dave McKenna Copywriter: Georgia Alexia Benjou Groomer: Katelyn Simkins Wardrobe: Georgia Alexia Benjou Photo Editor: Sarah LaVigne Photo Retoucher: Elizabeth Riley Photographer: Bryce Boyer

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Craig Alexander, Professional Triathlete br y ce bo y er productions

photography This is a Collodion Wet Plate of three-time Ironman World Champion Craig Alexander, shot digitally for 5280 Magazine and later printed as an 8x10 Tintype, an analog photo process from the 1850s. Art Director: Dave McKenna Copywriter: Danielle Atkin Groomer: Katelyn Simkins Photo Editor: Sarah LaVigne Photo Retoucher: Bryce Boyer Photographer: Bryce Boyer


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Cabinet of Creatives Shoot cinearc agenc y

creati v e

photography Cabinet of Creatives Shoot Creative Director: Charles Hellwig Designer: Patrick Toner Photographers: Charles Hellwig, Patrick Toner

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Polaris Snowmobiles MY 1 3 I n - S e a s o n Creative Campaign the integer group

photography The snowmobile category is ruled by featureheavy technical specs. Ironic, considering the obvious passion that this segment holds. To win, we knew we would need to break free of the spec-heavy convention and tap in to the passion that riders have for the sport. First, we shifted the voice from the engineer to reflect the aspirations and language of that of a real “terrain-dominating” rider. We used sparse, minimal layouts that let over-the-top aspirational photography own the page. This created an ownable look that brought to life a rider’s idealistic vision of a bluebird powder day. Polaris snowmobiles will help you see the ride differently with this bold and simple approach. The campaign ran in national Print/ TV, Web, Mobile, and Retail. Creative Director: Ned Connolly Art Director: Jon Miller Copywriter: Vince Van Bael Designer: Jon Miller Director: Adam Brummond Production Artist: Jeff Olson Production Company: The Factory Photo Editor: Jon Miller Photo Retouchers: Scott Brisky, Tim Hagaman Photographer: Todd Williams Videographer: Jeff Cunningham Prepress: Jeff Olson Printer: Great Big Color 2013 ADCD Annual Show

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Print Advertising & design

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Denver Zoo: Do at t h e Z o o P r i n t cactus

print advertising & design Do at the Zoo is an annual fundraising event at the Denver Zoo showcasing dishes from dozens of Denver’s best restaurants and cocktails and beers from local distilleries and breweries. The 2013 proceeds benefited the Denver Zoo’s innovative sustainability efforts, which inspired the look and feel of the event’s creative pieces and the 2013 theme: Green Is in Everything We Do at the Zoo. Creative Directors: Norm Shearer, Ryan Johnson Art Director: Allie Nordstrom Copywriter: Ryan Johnson Illustrator: Andrew Holder Production Artist: Mark Tanner Print Producer: Jamie Sharp Printer: Sprint Denver Account Supervisor: Summer Hershey Associate Account Executive: Devon Black 2013 ADCD Annual Show

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M e n ta l H e a lt h Center of Denver: Brand Print cactus

print advertising & design The Mental Health Center of Denver provides a range of prevention, early intervention, and treatment services to adults, children, and families in the Denver community. We created a campaign that showcases the central role that the Mental Health Center of Denver plays in building stronger and healthier communities through mental wellness. Creative Directors: Norm Shearer, Jeff Strahl Copywriter: Ryan Johnson Designer: Brian Neumann Production Artist: Mark Tanner Account Supervisor: Chris Stirling Associate Account Executive: Samantha Clements

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University of C o lo r a d o H o s p i ta l : Wall Stories Installations cactus

print advertising & design To drive traffic to the microsite and build awareness of UCH’s unprecedented academic medical knowledge, installations were placed. Each installation shares a provocative or unusual aspect of one of the stories of triumph. Creative Directors: Norm Shearer, Jeff Strahl Art Director: Michael Maciolek Copywriter: Elliot Nordstrom Production Artist: Mark Tanner Print Producer: Jamie Sharp Construction Company: Adolfson & Peterson Construction Printer: Sign Language Strategic Director: Gennifer Hobbs Account Supervisor: Summer Hershey


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Stanley Film Festival Popcorn Poster grit.

print advertising & design Limiteded-edition poster for Stanley Film Festival (A horror film festival). Creative Directors: Sean Topping, Holly Menges Designer: Adam Jeffers

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D C C o

e h o f

nver Metro amber of mmerce State the State

stack

print advertising & design Poster to promote Governor Hickenlooper’s Annual Recap of the Legislative Session. Creative Director: James Pelz Photographer: David Pahl


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PRINTIN G EXCELLENCE

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D&K Promotional M o n t h ly Ca l e n da r d&k

printing

printing excellence Every month, D&K Printing hands out these special-edition calendars to its clients. The calendars are printed in 4-color process with a spot dry-trap vanish to give the posters extra pop. Designer: Keith Harley


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A P P P C

rtifact Uprising rint-On-Demand hoto Books, rints, and alendars

frederic printing

printing excellence Personalized boutique photo books, calendars, and prints. Each is printed digitally and on-demand on Mohawk paper. Production Company: Frederic Printing

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Cohn Marketing “Outsmart the Competition” Pocket Folder frederic printing

printing excellence Promotional pocket folder with inserts for SRS Real Estate Partners. Designer: Cohn Marketing Marketing and Production: Frederic Printing


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R at e Yo u r B o o z e a n d Food Letterpress Coaster Series paper plates press

printing excellence We tend to do a lot of eating and drinking, and we wanted to create a piece that would help us document those experiences in a fun and simple way. Using our vintage press, we letterpressed each coaster, handing-feeding them one at a time into the press. Each set is then hand-numbered and finished with a custom letterpressed tag. Copywriter: Dillon Snyder Designer: Amanda Snyder

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You Are Invited to the unveiling Vision G raphics I nc. / E agle : x m

printing excellence Unique, folded direct-mail piece to announce our new websites. Creative Director: Michele McCreath Art Director: Tyson Polzkill Copywriter: Michele McCreath


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public service

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END IT MOVEMENT Victors

&

S poils

Public service Today, there are 27 million people who are enslaved in 161 countries around the world. Yet, almost no one is aware that more people are enslaved today than at any other time in history. We were approached by a coalition of anti-slavery organizations who wanted to unite with a message to spread slavery awareness to 18- to 25- year-olds. We found, in the process, that traditional marketing tactics and preachy, controlling PSAs only perpetuated cause-fatigue. So, we created a social movement from scratch. Using non-traditional media and tools to empower our audience to become freedom fighters, we asked the world to be “In it to END IT.” Executive Creative Director: Chad Walker Creative Director: Kate McQuail Art Directors: Marco Merced, Travis Brown, Fabien Dodard Copywriter: Kate McQuail Photo Editor/Retoucher: Marco Merced Production Artist: John Gerweck Digital Production Company: Tooth LLC Print Production Company: XYZ Graphics Programmer/Developer: Tooth LLC


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bordo bello AIGA

C olorado

Public service AIGA Colorado was invited to take its local skateboard exhibit, Bordo Bello, to AIGA’s National Design Center for display in New York City. The result was a diverse, interactive exhibit showcasing Colorado’s flavor to a brand-new audience. Event included a mini TechDeck skatepark, catalog and logo design, interactive book wall, 6-foot shadow box window display, and 75-foot wall illustration. Creative Director: Elysia Syriac Art Director: Charles Carpenter Copywriter: Carolyn Daughters Designer: Eric Winslow Director: Samuel Schimek Illustrator: Harikrishnan Panicker Window Box: Harikrishnan Panicker, Deepti Nair Programmer/Developer: Shaw Nielsen

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Man Therapy: Man Therapy G e n t l e m e n ta l H e a lt h C a r e K i t C actus

Public service Men like to fix things themselves. If given the choice, a guy will choose a hammer and nail over a carpenter and duct tape over a plumber. Unfortunately, duct tape doesn’t work on a man’s mental health. And when it comes to dealing with serious issues such as depression, anger, anxiety, and drug addiction, men will choose dangerous and self-destructive solutions instead of seeking help. To extend the Man Therapy campaign and to drive traffic to ManTherapy.org, we created the Man Therapy Gentlemental Health Care Kit—a helpful, but irreverent, tool to help men take care of their mental health themselves. It encourages them to think and talk about their mental health and suggests manly ways to fix issues. In our mental health care kit, guys can find little-known ways to take control of their mental health. Creative Director: Norm Shearer Copywriter: Elliot Nordstrom Designer: Jorge Lamora Print Producer: Jamie Sharp Account Supervisor: Amanda Stowell Associate Account Executive: Samantha Clements 2013 ADCD Annual Show

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wild fire tees WILD

FIRE

TEES

Public service Formed in immediate response to the Waldo Canyon Fire, which destroyed 346 homes in Colorado Springs last summer, Wild Fire Tees had a simple mission: sell well-designed tees and prints, and donate all proceeds to ongoing, statewide wildfire relief, which included the most devastating fire in history to date, this year’s Black Forest Fire. We launched this campaign in mere weeks, designing everything from the website to the tees and using social media to invite buyers to show us their Wild Fire Tees online. One popular feature was the ability for buyers to buy a tee for a firefighter; over 400 tees were delivered to firefighters around the state. To date, the Wild Fire Tees campaign has sold $850,000 worth of merchandise and donated $400,000 to wildfire victims and first responders. Creative Directors: Austin Buck, Tucker Wannamaker, Chris Schell, Jenny Schell, Sara DeRose, Troy DeRose Art Directors: Austin Buck, Chris Schell, Troy DeRose Copywriter: Sara DeRose

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Movember Vladimir

J ones

Public service


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SELF - PROMOTION

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Stack SelfPromotion Booklet stack

self-promotion The five easy steps to marketing. In-house developed and printed to achieve a flexible format for self-promotion of Stack. Creative Director: James Pelz Photographer: David Pahl


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Amélie Christmas Ornament am é lie

compan y

self-promotion Instead of giving our friends and partners holiday presents this year, we reclaimed beetle-kill pine, made it into blow-torched holiday charms, and pledged to plant a tree in the High Park fire scar, for every charm created. Creative Director: Tom Van Ness Art Director: Amanda Ringel Copywriter: Will Patterson Designer: Amanda Ringel

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Fixer Pics fi x er creati v e co.

self-promotion As a boutique design agency, our client relationships are important to our success. Our yearly client gift is designed to thank our clients for the continued work we get to do together—and to have a little fun. We created a custom viewfinder and designed a reel highlighting some of the great projects we created in 2012. Each viewfinder came with the project highlight reel as well as a few vintage Colorado-themed reels to celebrate the awesomeness of our state. Clients read our message to them in a series of cards that, when flipped over, made a puzzle. Creative Director: Sara DeRose Art Director: Troy DeRose Copywriter: Sara DeRose Designer: Troy DeRose


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The Integer BFA I n t e r n a l Campaign “The New F-word” the integer group

self-promotion Creative Director: Nate Craner Copywriter: Amanda Geiger Designers: Ally Feldman, Adam Kendall, Colin Pearse, Cynthia Wiltsie, Matt Miller Production Director: Robert Stocking Videographer: Steve Hirsch Programmer/Developer: Seth Reid, Suzanne Keen Account Leads: Natalie Bosler, Eleni Papadopoulos

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Make party agency promotion karsh

hagan

self-promotion Our agency party celebrated the makers movement by giving everyone the chance to get in and make some street art of their own. Art Director: Camille King Copywriter: Karen Morris Designer: Nick Marranzino Creative Technologist: Andrew Baker


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web design

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Fjä l l r ä v e n S i t e v oltage

web design Fjällräven, the Swedish outdoor equipment retailer best known for its colorful Kånken rucksacks, appointed VOLTAGE to provide a website redesign that would capture its increasingly urban sensibility without abandoning the authentic outdoorsman history that defined its success. The new design lets the products speak for themselves, trading outdoorsy clichés for a crisp, white platform and pops of the brand’s iconic red type. Creative Director: Eric Fowles Designer: Lindsay Thompson Copywriter: Casey Lybbert Production Artists: Chris Gilmore, Lacey Chase, Jason Echols Programmer/Developer: Steven Cook


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Gates Carbon Drive: Website cactus

web design Knowing that the Gates Carbon Drive site needed to connect with a broader consumer audience and attract them to bicycling, we approached the project like the launch of a lifestyle brand rather than the typical engineering perspective used by most component brands in the bike industry. To achieve this, we developed a modern white-on-white theme that exemplified the key attributes of the Gates Carbon Drive: clean, smart, and simple. Creative Director: Norm Shearer Copywriters: Elliot Nordstrom, Sarah Sibley Designer: Jorge Lamora Interactive Director: Kate Schmitz Interactive Producer: Laura Rich Photographer: Richard Feldman Production Artist: Mark Tanner Programmers/Developers: Ryan Eaves, Austin Lliteras

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University of Colorado H o s p i ta l : Wa l l Stories Website cactus

web design UCHwallstories.com is the hub of the campaign. This rich, multi-faceted microsite showcases compelling video stories of complex cases involving cancer, transplants, neuroscience, and cardiovascular told from both the patient’s and the doctor’s perspectives. The human experience is complemented with factual and scientific information on accomplishments and breakthroughs involving the science behind the treatment in each story. Creative Directors: Norm Shearer, Jeff Strahl Art Director: Michael Maciolek Copywriter: Elliot Nordstrom Director: Bill Timmer Interactive Director: Kate Schmitz Interactive Producer: Laura Rich Broadcast Producer: Brooke Woodruff Audio Post: Alcheh and Hunt Post Editor: Luke Bishop Developer: Mike Spainhower Flash Developer: Joe Mease Production Company: Futuristic Films Strategic Director: Gennifer Hobbs Account Supervisor: Summer Hershey 2013 ADCD Annual Show

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American Crew education platform karsh

hagan

web design ACD/DS: Hugo Meyer Producer: Steven McKenzie Director of Interactive: David Stewart Creative Technologist: Andrew Baker Progammer/Developer: The Nerdery Account Team: Caitlin Turner, Marissa Loken

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Reebok Site v oltage

web design In early 2012, global athletic brand Reebok asked VOLTAGE to completely redesign its U.S. eCommerce site. VOLTAGE provided a sleeker, more modular design and developed key interactive tools for consumer engagement that went live on July 17, 2012. By the end of 2012, the new design also replaced the Reebok brand site, and sales went up 200%. Creative Director: Eric Fowles Designer: Lindsay Thompson


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MATTER We make type look good. makers of:

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TM

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congrats to all the 2013 adcd winners

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ARRIVING 1.23.14

CHRIS STREGER Designer & Art Director StregerDesign.com

Chris does great work for us. So we’re using our ad space to advertise him.

HELLO. I’M ANDREW AND I DESIGN THINGS. FOR EXAMPLE, THIS BOOK.

ANDREWHOFFMANDESIGN.COM

ART DIRECTION - BRANDING - PRINT I N T E R A CT I V E - I L LU S T R AT I O N

People

I

Lifesty le

I

Po rtra its

BryceBoyer.com

A small letterpress design house in Denver. Weddings • Cards • Invitations • Coasters PA P E R P L AT E S P R E S S . C O M

We’re truly honored to be a part of this talented community. Thanks for taking it to the next level, Denver.

SP e c i a l t h a n k s

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board

of

directors

President..............................................................AJ Croce

Digital Chair.........................................................Betsy Kimak

Vice President......................................................Katie Matteo

Membership Chairs.............................................Liane Polosky, Shannon Gray

Chairman.............................................................Tanner Bennett

Marketing Chair...................................................Amanda Brady

Administrative Director.......................................Lindsay Paiz Buemi

Sponsorship Chairs.............................................Rachel Clary, Dan Ariniello

Advisors...............................................................Chris Thomas, Jonathan Pite

Student Liaison....................................................Jarrod Joplin

Secretary..............................................................Shanna McNear

Historian..............................................................Jennifer Beam

Education Chairs..................................................Susan Stites, Peter Bergman

annual

show

Event Leads..........................................................Katie Matteo, AJ Croce, Tanner Bennett

Event Campaign Photography.............................Bryce Boyer

Website.................................................................AJ Croce, Dan Ariniello

Event Campaign Designer...................................Erica McCary

Copywriter............................................................Jessie Burnside

Trophy Coordination.............................................Liane Polosky, Tanner Bennett

Book Design and Production...............................Andrew Hoffman, Gus Nietes

Trophy Design and Production.............................MATTER

Book Printing.......................................................D&K Printing, Western Die

Presentation.........................................................Amanda Brady President Photography........................................Mark Stevens Photography

Call For Entries/Show Transition Video Leads

Eblasts and Social Media.....................................Amanda Brady, Shannon Gray,

Adam Espinoza (Friends of Mine), Ryan Bramwell (SPILLT)

Dan Ariniello, AJ Croce, Katie Matteo

Event DJ...............................................................Randall Erkelens Call For Entries/Show Transition Video Designers

Lobby Showreel...................................................Jarrod Weaton

Jason Scwharz (Friends of Mine), Adam Espinoza (Friends of Mine), Jeremy Lindenmeir

Event Emcee........................................................Jeff Kosloski

(Friends of Mine), Ryan Bramwell (SPILLT), Curt Cooper (SPILLT), Brian Long (SPILLT),

Event Photographers...........................................Sam Adams, Mike Howard,

Kevin Kerndt (Kerndt Design), Zach Citro (Legwork Studio), Dan Bucknam, Ed Rhine

(Freed Motion), Chris Cox and Gary Tussey (Change the Thought), Vance Gerard (Wyatt),

Invite Design........................................................Victors & Spoils

Ryan Mast (Wyatt), Burke Miles (Friends of Mine), Ben Chwirka (Legwork Studio)

Invite Printing.......................................................Paper Plates Press

Robert D. Jones

Stage Banners, Step & Repeat Printing..............Eye Candy Graphics Call For Entries/Show Transition Video Sound design / Music / Mix Dynamite Laser Beam


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