VS All Other Forms of Digital Media. Influencer Marketing blows away other studies, creating $285 ... TapInfluence's aut
In collaboration with:
Influencer Marketing Drives
11X MORE ROI VS All Other Forms of Digital Media
We have the data to prove it. We’re not talking earned media value. We’re talking actual sales lift real revenue directly tied to marketing spend.
HOW DID WE DO IT? TapInfluence collaborated with Nielsen Catalina Solutions and a fortune 500 food brand to conduct the first ever study to Influencer Marketing connect influencer marketing to sales.
THE RESULTS WERE
GAME-CHANGING
$
23
$23
$/$ ROI annually* *Based on TapInfluence and customer data
Influencer Marketing blows away other studies, creating $285 in incremental sales per 1000 views.
11X
That leads to the ROI of traditional advertising annually.*
Best Banner Ads Average Banner Ads
$4.30
$2.15
So how does TapInfluence marketing work? Well, it’s all about quality content created by our network of trusted influential consumers - it’s genuine, relatable, and motivating. This translates to sales.
ROI Doubles
$/$ ROI $30.00 $25.00
Influencer Content Lives On
$20.00 $15.00
Traditional Ad Spend Ends
$10.00 $5.00 $0.00 Apr
Mar
May
Jun
Unlike a paid digital ad, influencer content stays online forever, continuing to perform with earned media value growing at $0 extra investment.
Views
Aug
Jul
Sep
So what? How about 2X the impressions after the campaign ended. ROI doubling after three months! No other channel gives you that kind of return for free.
2X
Campaign Goes Live
120,000
Oct
Impressions
Post Campaign
Views Post Campaign (extremely long tail)
100,000 80,000 60,000 40,000 20,000
0 Mar
Apr
May
Jun
Jul
Influencer Data
Audience Data
Performance Data
Aug
Sep
Oct
Nov
Dec
Jan
But wait, there’s more. Without TapInfluence’s automated solution powering our clients’ influencer marketing, results would have been 3X lower. So while influencer marketing alone works, the right technology boosts your performance significantly. Our platform matches you with the best talent, tapping into the highest ROI potential.
HOW THE PLATFORM WORKS: 1. Develop Programs
3. Share Assignments
2. Select your Influencers Using TapInfluence
10X ROI
Manual Influencer Marketing
4. Measure Results
TapInfluence’s complete solution is driving exponentially better sales compared to anything else you’re doing. Why continue buying underperforming banner ads when you can get your message heard with marketing that actually works?
Want to know more about our platform and measurement practice?
Read the case study and watch the webinar at: tapinfluence.com/ ROI
