7 Lies People Tell You About SEO. ⢠5 Secret Things You Thought You Knew About Style (lie is only suggested). ⢠The
that convincE 16 KILLER FORMULAS
&
101
that converT IRRESISTIBLE HEADLINES
Your Readers to Leads
16 KILLER FORMULAS How To FOR MULA : How to [X] That Gets You [X] E XAMP L E S : • How to Sneak in Extra Veggies and Fool Your Children • How to Always Get Your To Do List Done • Discover How to Slow Aging with These Expert Skin Care Tips
Tips & Tricks FOR MULA : [The Secret] Revealed E XAMP L E S : • The Secret to a Swimsuit Ready Body Without Working Out • 10 Little Known Ways to Reduce Your Electric Bill • The Top 7 Marketing Tools for Your Small Business (Hint: 3 of the Best are Free)
The BIG List FOR MULA : [Large Number][Big Results] E XAMP L E S : • 57 Amazing Call to Action Examples • 27 Things All First Time Business Owners Should Know • 39 Essential Tools to Map Out Your Goals & Maximize Effectiveness
The Promise FOR MULA : Get [Desired Results] in [Desired Time Frame] E XAMP L E S : • Quadruple Your Instagram Following in 1 Month • Double Your Blog Traffic Month over Month • Get a 30% Boost On Your Click Through Rate in Just 1 Day
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The Lie FOR MULA : [X] Lies About [Something Common] E XAMP L E S : • 7 Lies People Tell You About SEO • 5 Secret Things You Thought You Knew About Style (lie is only suggested) • The Biggest Lie About Wedding Budgets
The Threat FOR MULA : [Mention Threat][Promise Solution] E XAMP L E S : • Wedding Nightmare: A ‘Disaster Checklist’ To Review With Your Wedding Planner Before the Big Day • 10 Ideas for Busy Moms to Keep the Kids Occupied On a Budget • The Dangers of Crossfit: High Energy, Safe Workout Routines
The Desire FOR MULA : [Undesired – but likely – Result] [Promise – crazy – Solution] E XAMP L E S : • The Secret Ingredient to Cut Expenses When Running a Business • How to Price High and Still Gain New Clients • A Professional Way to Deal with Embarrassing Reviews Online
For the Skeptics FOR MULA : The [Product] that [People With Authority] Now Use E XAMP L E S : • Instagram with Integrity: How Hilary Rushford Really Got Over 50k Instagram Followers • Whole30 101: How Vegans Actually Do It • MINC: How Etsy Shop Owners Are Now Making Over 110k
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Do What Others Can Do E XAMP L E S : • Resource Guide: The Top Sites We Use to Get Traffic and Dominate the Search Engines (Number 9 may Surprise You) • When Martha Stewart Plans a Last Minute Dinner Party, This is the Steps She Uses • 50 Years of Marriage: The Secret to Their Lasting Love
Social Proof Posed As a Question E XAMP L E S : • Do You Know Why 67% of B2Bs Are Generating More Leads? • In 2013, the average American bought 70 pieces of clothing a year—more than one piece a week. Why haven’t you switched to a capsule wardrobe? • Mother Nature is Asking: Can You Really Afford to Throw Away So Much Food?
The One Thing You Need to Do E XAMP L E S : • The One Thing You Must Do To Increase Sales • Imagine – Achieving ALL Your Goals Quickly and Easily! Download this Free E-Book to See Just How Easy It Is • The One Thing That Will Make a Huge Difference In Your Closet
Crazy Offers E XAMP L E S : • Use This Weird Technique to Make Every Client Say Yes • Guaranteed Way to Make Twice As Much Money in Half the Time • The Ultimate Guide to [X]
Tragic Properties or Opportunities E XAMP L E S : • Unstoppable Forces to Propel You to [X] or Bury You on [X] • Do You Make These 5 Fatal Mistakes When Buying Facebook Ads? • Be Prepared to be Shocked – Take the Real [X] Test Today. The Results May Surprise You
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You Deserve It E XAMP L E S : • You Deserve to Spend Every Weekend With Your Kids • Get the Style You Deserve… Introducing [X]’s New 60 Minute Closet Consult • Cook the Meal Your Hubby Deserves in Under 15 Minutes
Avoid Something E XAMP L E S : • 50 Fool Proof Ways to Take Amazing Family Photos • This One Mistake Could Cost Your Business $2,000 Per Year • Do You Have the Symptoms of Entrepreneur Failure?
The Exact Amount E XAMP L E S : • FREE Webinar: Learn the 5-Minute A Day Formula That Increased My Web Traffic by 842% • $92,000 in Debt: A Young Divorced Mother Tells How She Became Debt Free in 6-Months • Using [X] System, My [X] Increased by 375%
IRRESISTIBLE HEADLINES BY NICHE Business/Creative Entrepreneur E XAMP L E S : • Free Report Reveals: 7 Strange But True Secrets to Increasing Your Website Traffic • A Simple 4 Step Strategy to Reduce Your [X] • 12 Sneaky But Legal Ways to Save Money on Taxes • Sick of Cold Calling? Learn 13 Ways to Generate An Endless Supply of Hot, Qualified Leads • The Anatomy of A Blog Post Title • Email Subject Lines That Convert • How to Set Up Your Workspace for Creativity • To Show or Not to Show Your Prices on the Web
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• How to Get 50 New Orders Every Day • Money Mindsets: 10 Tips to Trick Yourself into Making More Money • How to Prep For Your Accountant • 57 Things Your Business Could Outsource • Growing Your Business: Are You Ready to Hire an Assistant? • 15 Foolproof Ways to Give Yourself a Raise • 5 Things Your Can Write Off Your Taxes (That You May Not Know) • Email Etiquette for Handling Pesky Clients • Join a Mastermind: How 5 Creative Entrepreneurs Doubled Their Revenue in 3 Months • 30 Days, 30 Ways to Keep Your Business Running Smoothly • Tricks to Put Your Creative Brain on Pause
DIY/Crafting E XAMP L E S : • 10 Must Haves for Every Crafter • How to Turn Your Creativity into a Business • Video Tutorial: A Step-by-Step Guide to Creating [X] • My Secret Stash of A-ha-mazing Online Craft Stores • DIY Archive: All My Best Tips, All in One Place
Beauty/Style E XAMP L E S : • Free Report Uncovers a Cunning Trick to Stop Under Eye Bags for Good • A Brand New Way to Pack for Travel • Style Your Way: How to Remix 20 Items into 100 Outfits • 7-Minute to Wow: Date Night Makeup Routine
Health/Fitness E XAMP L E S : • VIDEO: How to Lose Weight – Even if You Have a Slow Metabolism • 30 Day Clean Eating Challenge • 5-Minute Abs: I Promise, No More Situps • Couch Potato to Marathon Runner: How I Trained For My First Race • Workout Playlist: 20 Songs to Keep You Going • Find Your Inner Peace: 7 Yoga Poses in 7 Days
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Wedding E XAMP L E S : • Anatomy of a Bouquet: Find the Perfect Flower for Your BIG Day • Simple Wedding Budget Tracker (Excel Template) • Guide to Selecting the Right Wedding Vendors • 101 Must Haves on Your Registry • Wedding Day Checklist
Food E XAMP L E S : • FREE Meal Planning Printable • Recipe Swap: My 10 On the Go, Go To Meals • 10 Freezer Staples (And How to Make Them) • Lunch Sack Envy: How to Get Every Kid Wishing You Made Them Lunch
Mompreneur/Family E XAMP L E S : • 20 Tips for Making the Most of Naptime • Age Appropriate Chore Lists • Toddler Approved Snack Time: How to Decorate the Picky Eaters Plate • Weekly Countdown to Getting Ready for Baby • New Baby Essentials Checklist • 10 Must Haves for Your Delivery • 17 Tricks Every New Dad Needs to Know
Photography E XAMP L E S : • 30 Day Instagram Challenge • 10 Poses to Slim You in Every Picture • Family Photo Checklist • Tips to Take a Photo Like a Pro… With Your iPhone
