2012 PROMAXBDA EUROPE AWARDS. WINNERS ... DISCOVERY NETWORKS BENELUX ... HELP DORA HELP "HILF DORA HELFEN" SOCIAL CAMPAI
2012 PROMAXBDA EUROPE AWARDS WINNERS LIST
2012 PROMAXBDA EUROPE GRAND PRIX WINNERS In-‐House Marketing Team of the Year Presented to Viasat London In-‐House Design Team of the Year Presented to Sky Creative, BSkyB Out-‐of-‐House Agency of the Year Presented to Red Bee Media BEST PROGRAMME BRANDING/IMAGE CAMPAIGN GOLD
FRANCE 5 -‐ HISTORY OF AMERICA LES TELECREATEURS
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JAMES BOND IN NORWAY TVNORGE
BEST GENERAL BRANDING/IMAGE PROMOTION GOLD
CANAL+ : THE BEAR CANAL+ FRANCE
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YLE LIVING ARCHIVE -‐ WHERE YESTERDAY LIVES YLE
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BEST GENERAL BRANDING/IMAGE CAMPAIGN GOLD
BBC KNOWLEDGE REBRAND CAMPAIGN -‐ WONDERBALL IMAGE SPOT, VIGNETTES AND ANIMATION BBC WORLDWIDE
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TODAY I FEEL... CIELO
BEST THEMED PROMOTION OR CAMPAIGN GOLD
HALLOWEEN 3 DAY SCREAM VIASAT LONDON
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CRIME CHRISTMAS RAI
BEST SPECIAL EVENT PROMOTION GOLD
9/11 WEEK -‐ PAPER FOX INTERNATIONAL CHANNELS UK
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FINEST MONSTER MOVIES BDA CREATIVE
BEST NEWS OR CURRENT AFFAIRS PROMOTION OR CAMPAIGN GOLD
9/11 WEEK -‐ SECONDS FROM DISASTER FOX INTERNATIONAL CHANNELS UK
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SKY NEWS CORRESPONDENTS CAMPAIGN SKY CREATIVE, BSKYB
BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMOTION GOLD
9/11 WEEK -‐ PAPER FOX INTERNATIONAL CHANNELS UK CONTINUED ON NEXT PAGE…
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BAKER BOYS DISCOVERY NETWORKS BENELUX
BEST ENTERTAINMENT/MUSIC/VARIETY/COMEDY PROMOTION GOLD
EUROPE MUSIC AWARDS 2011 MTV NETWORKS -‐ WDSBA (WORLD DESIGN STUDIO BUENOS AIRES)
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GLASTONBURY RED BEE MEDIA
BEST INTEGRATED MARKETING CAMPAIGN GOLD
NATIONAL GEOGRAPHIC CHANNEL -‐ TEST YOUR BRAIN FOX CHANNELS ITALY
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WALKING THE AMAZON DISCOVERY UK CREATIVE
BEST LEISURE & LIFESTYLE PROMOTION GOLD
WHEELER DEALERS: AMERICAN BEAUTIES DISCOVERY UK CREATIVE
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PROJECT RUNWAY SEASON LAUNCH SPOT TV3 SWEDEN VIASAT LONDON
BEST REALITY/DOCU-‐DRAMA PROMOTION GOLD
TEEN MOM 2 MTV NETWORKS -‐ WDSBA (WORLD DESIGN STUDIO BUENOS AIRES)
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SAT.1 -‐ BABY ALARM CREATIVE SOLUTIONS -‐ P7S1 TV DEUTSCHLAND GMBH
3
BEST CHILDREN'S PROMOTION GOLD
HELP DORA HELP "HILF DORA HELFEN" SOCIAL CAMPAIGN NICKELODEON NORTH EUROPE
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ANIMAL PLANET CLUB GENERIC PROMO DISCOVERY COMMUNICATIONS
BEST DRAMA PROMOTION GOLD
SKY 1 -‐ MAD DOGS 2 SKY CREATIVE, BSKYB
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BEING HUMAN SERIES 3 RED BEE MEDIA
BEST SPORTS PROMOTION OR CAMPAIGN (LIVE EVENT/GAME) GOLD
SAT.1 RAN BOXEN CREATIVE SOLUTIONS -‐ P7S1 TV DEUTSCHLAND GMBH
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BOXEN KLITSCHKO VS. HAYE RTL CREATION GMBH
BEST SPORTS PROMOTION OR CAMPAIGN (NOT A LIVE EVENT/GAME) GOLD
RUGBY 6 NATIONS 2011 LA7
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THE JAMES CRACKNELL TRILOGY DISCOVERY UK CREATIVE
BEST MOVIE ON TV PROMOTION GOLD
FILM1 IN DECEMBER FILM1 ON AIR CONTINUED ON NEXT PAGE…
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13TH STREET WHITE SHARXMAS UNIVERSAL NETWORKS INTERNATIONAL GERMANY
MOST INNOVATIVE CROSS-‐PLATFORM PROMOTION GOLD
13TH STREET UNIVERSAL RELAUNCH CAMPAIGN UNIVERSAL NETWORKS INTERNATIONAL GERMANY
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NATIONAL GEOGRAPHIC CHANNEL -‐ TEST YOUR BRAIN FOX CHANNELS ITALY
BEST SPONSOR INTEGRATION GOLD
CI SPONSORS THE KENNEDYS A+E NETWORKS UK
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TV4 SWEDEN IDOL 2011 BOND STREET FILM STOCKHOLM / TV4
BEST PUBLIC SERVICE ANNOUNCEMENT GOLD
DON'T BOTTLE IT UP BDA
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MEDIA LITERACY GIVE AN HOUR RED BEE MEDIA
BEST PROMO NOT USING PROGRAMME FOOTAGE GOLD
LUTHER RED BEE MEDIA
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PRIME IN TO ACTION VIDEOHOUSE / PRIME
5
BEST SOUND DESIGN GOLD
DISCOVERY HISTORIA BRAND IMAGE PROMO DISCOVERY NETWORKS CENTRAL EUROPE
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AVANCES SERIES 2012 PROMOTION CANAL+ SPAIN
BEST USE OF EXISTING MUSIC IN A PROMO GOLD
SNAPPED A+E NETWORKS UK
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JUST CAN'T GET ENOUGH -‐ FESTIVE FOOTBALL SKY CREATIVE, BSKYB
BEST USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO GOLD
EUROPE MUSIC AWARDS 2011 MTV NETWORKS -‐ WDSBA (WORLD DESIGN STUDIO BUENOS AIRES)
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EUROSPORT REBRAND IDENTITY MASSIVEMUSIC
BEST WORK NEVER SEEN GOLD
THE ANNIVERSARY SPLENDID
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RTL TEXT PROMOTION HOLLANDCENTRAAL
SOMETHING FOR NOTHING GOLD
MEGAQUAKE: HOUR THAT SHOOK JAPAN DISCOVERY UK CREATIVE CONTINUED ON NEXT PAGE…
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PRETTY LITTLE LIARS -‐ PINOCCHIAS SPTI NETWORKS IBERIA -‐ SONY
BEST SALES/MARKETING/PRESENTATION TAPE GOLD
FOX CHANNELS ITALY GFX REEL 2011 FOX CHANNELS ITALY
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WHAT TO DO WHEN SOMEONE DIES BDA CREATIVE
BEST USE OF HUMOUR IN PROMOTION GOLD
CANAL+ : THE BEAR CANAL+ FRANCE
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FRANCE 5 -‐ HISTORY OF AMERICA LES TELECREATEURS
BEST COPY/SCRIPT WRITING GOLD
CANAL+ : THE BEAR CANAL+ FRANCE
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YLE LIVING ARCHIVE -‐ WHERE YESTERDAY LIVES YLE
BEST EDITING GOLD
LENNY ID CREATIVE SOLUTIONS -‐ P7S1 TV DEUTSCHLAND GMBH
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WALKING THE AMAZON DISCOVERY UK CREATIVE
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BEST CABLE, SATELLITE OR ONLINE CONTENT PLATFORM PROMOTION GOLD
FINAL LEAP VIASAT LONDON
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VIAWHO VIASAT LONDON
BEST PROMO FOR CHANNEL WEBSITE OR INTERACTIVE SERVICE GOLD
FINAL LEAP VIASAT LONDON SILVER
YLE LIVING ARCHIVE -‐ WHERE YESTERDAY LIVES YLE
BEST ON DEMAND/CATCH-‐UP PROMOTION GOLD
FINAL LEAP VIASAT LONDON
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BLACK SWAN CHELLO CREATIVE
BEST WEBSITE EXPERIENCE GOLD
THE WALKING DEAD ORANGE CINEMA SERIES
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DISCOVERY DISCOVERY UK CREATIVE
BEST INTERACTIVE APP GOLD
13TH STREET UNIVERSAL: THE WITNESS REAL-‐LIFE-‐GAME UNIVERSAL NETWORKS INTERNATIONAL GERMANY
CONTINUED ON NEXT PAGE…
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THE WALKING DEAD RED BEE MEDIA
USER GENERATED CONTENT/PROMOTION UTILISING SOCIAL MEDIA GOLD
TOLERANCE DAY CREATIVE SOLUTIONS -‐ PROSIEBENSAT.1 TV DEUTSCHLAND
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LIVE FROM THE RED CARPET 2011 -‐ FACEBOOK APPLICATION E! ENTERTAINMENT
ROCKET AWARD WINNER EMESE GÓG
BEST DESIGN IN PROMOTION
GOLD
F1 MONACO GRAND PRIX 2011 PROMO FILM TURQUOISE BRANDING & BBC SPORT
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9/11 WEEK -‐ PAPER FOX INTERNATIONAL CHANNELS UK
BEST GENERAL/CHANNEL BRANDING DESIGN
GOLD
BOING REFACE 2011 TURNER BROADCASTING SYSTEM ITALY
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SPORT+ DREAM ON
BEST PROGRAMME BRANDING DESIGN
GOLD
SUPER SUNDAY SKY CREATIVE, BSKYB
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PIXEL-‐MAKER -‐ ZDF.KULTUR LUXLOTUSLINER
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BEST STING/INTERSTITIAL
GOLD
BBC KNOWLEDGE WONDER SHARED -‐ ANIMATED VIGNETTE BBC WORLDWIDE
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LA7 CHRISTMAS RED BEE MEDIA
BEST ON-‐AIR IDENT CAMPAIGN (IN-‐HOUSE)
GOLD
SKY MOVIES IDENT AND SKY MOVIES CHRISTMAS IDENT SKY CREATIVE, BSKYB
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NGC TEST YOUR BRAIN CAMPAIGN FOX CHANNELS ITALY
BEST ON-‐AIR IDENT CAMPAIGN (OUT-‐OF-‐HOUSE)
GOLD
ARTE NEW BRAND IDENTS ARTE
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BBC 2 CHRISTMAS RED BEE MEDIA
BEST ORIGINAL LOGO DESIGN
GOLD
IMPOSSIBLE LOGO SBS TV / KANAL 5
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NGC TEST YOUR BRAIN REEL FOX CHANNELS ITALY
BEST ANIMATION
GOLD
BT VISION CHANNEL CHRISTMAS PACKAGE 2011 BT VISION
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BBC KNOWLEDGE WONDER SHARED -‐ ZERO ANIMATED VIGNETTE BBC WORLDWIDE
10
BEST USE OF TYPOGRAPHY
GOLD
MTV BRAND REFRESH 2011 VIMN -‐ MTV WORLD DESIGN STUDIO MILAN
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FOXCRIME SPOT LAS VEGAS CSI11 FOX CHANNELS ITALY
BEST ONE-‐TIME ONLY SET DESIGN
GOLD
VILLA VANTHILT DEMENSEN
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DEKOR WAHLEN SRF SWISS RADIO AND TELEVISION
BEST POSTER OR OUTDOOR AD
GOLD
LIFE AND FATE POSTER DEVILFISH CREATIVE
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NGC – SECONDS FROM DISASTER FOX CREATIVE UK
BEST PRINT AD FOR TRADE OR CONSUMER
GOLD
NGC – ALIEN SPECIAL FOX CREATIVE UK
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UNSTOPPABLE? THE JAMES CRACKNELL TRILOGY DISCOVERY UK CREATIVE ***
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IF YOU HAVE ANY QUESTIONS PLEASE CONTACT THE PROMAXBDA AWARDS DEPARTMENT: Stacy La Cotera, Director Awards & Competitions
[email protected] or (310) 789-‐1503 Christina Martinez, Awards Assistant Manager
[email protected] or (310) 789-‐1526 Meg Wynne, Awards Coordinator
[email protected] or (310) 789-‐1501 Michael Chewning, Awards Coordinator
[email protected] or (310) 789-‐1502
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