2015 BUILDER BRAND USE STUDY

2015 Builder Brand Use Study

2015 BUILDER BRAND USE STUDY

Research conducted by


TA B L E O F C O N T E N T S Page

PROJECT OBJECTIVES AND METHODOLOGY PRODUCT SUMMARIES DETAILED RESULTS

7-11 12-125 126

PRIMARY BUSINESS

127

NUMBER OF RESIDENTIAL UNITS BUILT

128

AVERAGE SALE PRICE

129

WILLINGNESS TO TRY NEW BRANDS

130

REASONS FOR WILLINGNESS TO TRY NEW BRANDS

131

TIMEFRAME FOR RESEARCHING NEW BRANDS

132

FINAL BRAND DECISION MAKER

133

GEOGRAPHIC DISTRIBUTION

134 2


TA B L E O F C O N T E N T S PRODUCT CATEGORIES

Summary

Detailed Results

Bath Accessories

13

135

Bath Fixtures

14

139

Bathroom Ventilation/Fans

16

144

Cabinets: Semi-Custom and Custom

18

149

Cabinets: Stock

20

154

Carpet

22

159

Caulks/Sealants

24

164

Central Vacuums

25

168

Ceramic Tile

26

172

Closet/Organization Systems

28

177

Decking: Composite/PVC

29

181

Decorative Mouldings & Columns: Exterior

31

186

Decorative Mouldings/Trim/Columns: Interior

33

191

Doors: Garage

35

196

Dishwashers

37

201

Doors: Entry

39

206

Doors: Interior Passage

41

211 3



Summary

Detailed Results

Electrical Systems/Load Centers

43

216

Exterior Foundation Waterproofing (Construction Phase)

44

220

Doors: Patio

45

224

Engineered I-Joists

46

232

Exterior Trim

48

237

Exterior Wall Sheathing

50

242

Faucets

52

247

Fireplaces

54

253

Flooring: Laminate

56

258

Flooring: Vinyl

57

262

Flooring: Wood

58

266

Garage Door Openers

59

270

Generators: Portable

60

274

Generators: Stationary

62

279

Housewrap

64

284

HVAC

66

289

Insulation

68

294 4



Summary

Detailed Results

Laundry Appliances

70

299

Lighting

72

304

Lighting Controls/Switches

73

308

Locksets/Hardware

74

312

Manufactured Stone

76

317

Oriented Strand Board

78

322

Paints

80

327

Range Hoods

82

332

Ranges/Cooktops

83

336

Refrigerators

85

341

Ridge Vent Systems

87

346

Roofing: Asphalt/Fiberglass Shingles

88

350

Roofing: Clay/Concrete/Synthetic Tiles

90

355

Roofing: Metal

91

359

Roofing: Photovoltaic

92

363

Shower Doors/Surrounds

93

367 5



Summary

Detailed Results

Siding: Brick & Brick Veneer

94

371

Siding: EIFS/Stucco

96

376

Siding: Engineered Wood

98

381

Siding: Fiber Cement

100

386

Siding: Insulated

102

391

Stains/Varnishes

104

396

Siding: Vinyl

105

400

Surfacing: Laminate

107

405

Surfacing: Quartz

108

409

Surfacing: Solid Surfaces

109

413

Trucks: Pickup

111

418

Underlayment

113

423

Wallboard

114

427

Water Heaters

116

432

Whirlpool Baths

118

437

Windows: Fiberglass

119

441

Windows: Vinyl

120

445

Windows: Wood & Clad-Wood

122

452

Windows: Skylight/Roof

124

457

6


PROJECT OBJECTIVES AND METHODOLOGY

7


PROJECT OBJECTIVES AND METHODOLOGY The findings cited in this report are based on a survey sponsored by Hanley Wood on behalf of their publication, Builder. The survey was conducted by The Farnsworth Group. PROJECT OBJECTIVES



The purpose of this research is to profile the brands used by builders. Specific areas of inquiry included: 

The number and average sale price of residential units firms building in 2013



Familiarity, use and opinions about brands in 70 product categories



Importance of factors influencing brand selection within each product category

PROJECT METHODOLOGY 

2,299 surveys were completed online with recipients of Builder classified as “Builders, Builders-developers or general contractors.”

8


PROJECT RESULTS



The following pages present a graphic summary of brand-related results by product category.



Only the top three brands have been included in the charts for each question, based on the percentage indicating each brand (or the average rating provided for each). Full results for all brands and questions are listed in the Detailed Results section of this report.

BASES FOR RESULTS 

The bases for the percentages vary depending on the number of respondents who indicated their firms used each category in the past 2 years. Multiple responses were allowed for each question.



Results of the quality ratings are based on those giving a rating for each brand.



Brands not mentioned (receiving 0% mentions) are not included in the detailed results.

9

2015 Builder Brand Use Study PROJECT RESULTS CONTINUED SURVEY QUESTIONS 

The specific survey questions were as follows: 

Please answer for each product specifically: A.

Which brand have you heard of?

B.

Which brands has your firm used in the past 2 years (including brands your subcontracted with others to install)?

C.

Which brand(s) does your firm use the most?

D.

How do you rate the quality of each brand you are familiar with?

For the brands of [CATEGORY] you use most, how important are the following factors in influencing your brand selection?

10


ABOUT THE FARNSWORTH GROUP About The Farnsworth Group 

Established in 1989, The Farnsworth Group is the premier market research and strategic consulting firm serving the remodeling, construction, hardware and building supply industries. Our staff has a combined 100+ years of industry research experience through serving over 200 industry clients.



The Farnsworth Group assists clients in developing and using information to formulate the most viable and opportunistic strategies for their business. The Farnsworth Group focuses on the building materials, hardware and home improvement industries. We leverage this unique expertise to help clients evaluate market performance, monitor changing market conditions, identify new opportunities and recommend strategy direction and adjustments.

11


PRODUCT SUMMARIES

12


TOP 3 - BATH ACCESSORIES Brand Familiarity

Brands Specified/Used in the Past 2 Years

American Standard

95%

Kohler

Kohler

94%

American Standard

Delta Matching Bath Accessories

89% 0%

20%

40%

60%

80%

100%

Brands Specified/Used Most

Kohler

17% 0%

20%

40%

Moen/Creative Specialties International

62% 0%

20%

40%

60%

80% 100%

Kohler

24%

American Standard

65%

Quality Rating

34%


83%

60%

80% 100%

5.94


5.57

Baldwin

5.53 1

2

3

4

5

6

13 7


TOP 3 - BATH FIXTURES Brand Familiarity


Kohler

94%

Kohler

American Standard

92%

American Standard

Jacuzzi

82% 0%

20%

40%

60%

80%

100%

0%

8% 0%

20%

40%

60%

20%

40%

60%

80%

Kohler

17%

Toto

32%

80%

100%

Quality Rating

46%

American Standard

68%

Toto


Kohler

80%

100%

5.96

Toto

5.65

Grohe

5.56 1

2

3

4

5

6

7 14


BATH FIXTURES Importance of Factors Influencing Brand Selection

Product Performance

6.56

Product Price

5.84

Warranty

5.79

Availability Of Product Through Your Dealer Strength Of Manufacturer'S Brand/Reputation

5.77 5.58

Ease Of Installation

5.5

Strong Relationship With The Manufacturer/Dealer

4.75

Green/Sustainable Features

4.45 1

2

3

4

5

6

7

15


TOP 3 - BATH VENTILATION/FANS Brand Familiarity


Broan

91%

Broan

NuTone

89%

NuTone

Panasonic

85% 0%

20%

40%

60%

80%

65%

Panasonic

100%

55% 0%


Broan

68%

20%

40%

60%

80%

Quality Rating

Panasonic

33%

5.72

NuTone

27%

Broan

5.54

Panasonic

25%

NuTone

5.47

0%

20%

40%

60%

80%

100%

100%

1

2

3

4

5

6

7 16


BATH VENTILATION/FANS Importance of Factors Influencing Brand Selection

Product Performance

6.64

Availability Of Product Through Your Dealer

5.95


5.91

Product Price

5.87

Warranty

5.77

Strength Of Manufacturer'S Brand/Reputation

5.39


4.78


4.65 1

2

3

4

5

6

7 17


TOP 3 - CABINETS: SEMI-CUSTOM AND CUSTOM Brand Familiarity


KraftMaid

80%

KraftMaid

49%

Bruce Wellborn

18%

47%

Bruce

46% 0%

20%

40%

60%

80%

Quaker Maid

13%

Wellborn

13%

100%

0%


KraftMaid

5.27

Wood-Mode

Bertch

4%

KraftMaid 60%

80%

80%

5.27

5%

40%

60%

Crown Point Cabinetry

Wellborn

20%

40%

100%

Quality Rating

26%

0%

20%

100%

5.13 1

2

3

4

5

6

7 18


CABINETS: SEMI-CUSTOM AND CUSTOM Importance of Factors Influencing Brand Selection

Product Performance

6.31

Warranty

6.22


6.09

Product Price

6.07


5.87


5.49


5.33 1

2

3

4

5

6

7

19


TOP 3 - CABINETS: STOCK Brand Familiarity


KraftMaid

79%

Merillat

71%

Aristokraft

KraftMaid Aristokraft

56% 0%

20%

40%

60%

80%

100%

11%

Merillat

7% 0%

20%

40%

60%

80%

18% 0%

20%

40%

60%

80%

100%

Quality Rating

13%

Aristokraft

24%

Bruce


KraftMaid

33%

100%

KraftMaid

5.00

Wellborn

4.97

Bruce

4.95 1

2

3

4

5

6

7 20


CABINETS: STOCK Importance of Factors Influencing Brand Selection

Product Price

6.22

Product Performance

6.09


5.93

Warranty

5.72


5.61


5.50


5.20 1

2

3

4

5

6

7

21


TOP 3 - CARPET Brand Familiarity


Mohawk

85%

Shaw

Mohawk

81%

Dalton Paradise Carpet

36% 0%

20%

40%

60%

Shaw

80% 100%

0%

20%

40%

60%

80%

100%

5.71

5.49

Dalton Paradise Carpet 40%

60%

Shaw

2% 0%

20%

Mohawk

29%

Shaheen

8%

Quality Rating

34%

Shaw

59%



Mohawk

67%

80% 100%

4.69 1

2

3

4

5

6

7 22


CARPET Importance of Factors Influencing Brand Selection


6.23

Warranty

6.21

Product Price

6.19

Product Performance

6.16


5.76


5.20


4.99


4.93 1

2

3

4

5

6

7

23


TOP 3 - CAULKS/SEALANTS Brand Familiarity


Gorilla Glue

78 %

DAP (Phenoseal)

GE Silicones, Sealants, Adhesives

77 %


DAP (Phenoseal)

74 % 0%

20 %

40 %

60 %

80 %

64 %

61 %

Gorilla Glue 100 %

58 % 0%


20 %

40 %

60 %

80 %

Quality Rating

DAP (Phenoseal)

19 %

Macco/Liquid Nails

5.74


18 %

Loctite

5.65

Gorilla Glue

5.64

Macco/Liquid Nails

11 % 0%

20 %

40 %

60 %

80 %

100 %

100 %

1

2

3

4

5

6

7 24


TOP 3 - CENTRAL VACUUMS Brand Familiarity


Beam Central Vacuum Systems by Electrolux

78 %

NuTone

NuTone

77 %


Hoover

66 % 0%

20 %

40 %

60 %

80 %

42 %

38 %

Hoover 100 %

18 % 0%


20 %

40 %

60 %

80 %

Quality Rating

NuTone

25 %


Beam Central Vacuum System by Electrolux

25 %

NuTone

5.23

H-P Products VACUFLO

5.22

Hoover

7% 0%

20 %

40 %

60 %

80 % 100 %

100 %

5.46

1

2

3

4

5

6

25

7


TOP 3 - CERAMIC TILE Brand Familiarity


Dal-Tile

77 %

Dal-Tile

Armstrong

75 %

Armstrong

American Olean

61 % 0%

20 %

40 %

60 %

80 %

58 %

39 %

American Olean 100 %

33 % 0%


Dal-Tile

13 %

Shaw

20 %

60 %

40 %

60 %

80 %

80 %

100 %

Dal-Tile

5.68

Porcelanosa

5.59

Florida Tile

9% 0%

40 %

Quality Rating

32 %

Armstrong

20 %

100 %

5.46 1

2

3

4

5

6

7 26


CERAMIC TILE Importance of Factors Influencing Brand Selection

Product Performance

6.25


6.05

Product Price

6.04

Warranty

5.60


5.60


5.51


5.17 1

2

3

4

5

6

7

27


TOP 3 - CLOSET/ORGANIZATION SYSTEMS Brand Familiarity


Rubbermaid

76 %

Closet Maid

California Closets

76 %

Rubbermaid

Closet Maid

73 % 0%

20 %

40 %

60 %

80 %

38 %

31 %

California Closets 100 %

28 % 0%


19 %

California Closets

California Closets

17 %

Closet Maid

20 %

60 %

40 %

60 %

80 %

80 %

100 %

5.41

5.09

GarageTek

14 % 0%

40 %

Quality Rating

Closet Maid

Rubbermaid

20 %

100 %

4.96 1

2

3

4

5

6

7 28


TOP 3 - DECKING: COMPOSITE/PVC Brand Familiarity


Trex

86 %

Trex

AZEK Decks

77 %

CertainTeed

CertainTeed

76 %

TimberTech

0%

20 %

40 %

60 %

80 %

100 %

38 % 20 %

40 %

60 %

80 %

100 %

Quality Rating

35 %

AZEK Decks

40 %

0%


Trex

62 %

Trex

5.50

14 %

TimberTech

12 %

CertainTeed

12 % 0%

20 %

40 %

60 %

80 %

100 %

AZEK Decks

5.26

CertainTeed

5.18 1

2

3

4

5

6

7 29


DECKING: COMPOSITE/PVC Importance of Factors Influencing Brand Selection

Product Performance

6.58


6.09

Warranty

6.07


5.96

Product Price

5.80


5.46


4.93


4.78 1

2

3

4

5

6

7

30


TOP 3 - DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Brand Familiarity


CertainTeed

70 %

Fypon

CertainTeed

56 %

Crown Columns and Millwork

Fypon

20 %

40 %

60 %

30 %

Mid-America Siding Components

37 % 0%

49 %

80 %

100 %

21 % 0%


CertainTeed

5.43

CertainTeed

Permacast (HB&G)

5%

Permacast (HB&G) 60 %

80 %

80 %

5.51

6%

40 %

60 %

Fypon


20 %

40 %

100 %

Quality Rating

30 %

0%

20 %

100 %

5.23 1

2

3

4

5

6

7 31


DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Importance of Factors Influencing Brand Selection

Product Performance

6.43


6.05


6.00

Product Price

5.84

Warranty

5.71


5.24


5.06 1

2

3

4

5

6

7

32


TOP 3 - DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR Brand Familiarity

Fypon


49 %

Flex Trim

Fypon

43 %

Permacast (HB&G)

Flex Trim

38 % 0%

20 %

40 %

9%

Versatex Trimboard

7%

Permacast (HB&G)

7%

Fypon

7%

Crown Columns and Millwork

6% 0%

20 %

25 %

Permacast (HB&G)

60 %

80 %

100 %

40 %

18 % 0%


WindsorONE (Windsor Mill)

32 %

20 %

40 %

60 %

80 %

100 %

Quality Rating

60 %

80 % 100 %

Fypon

5.40

Kleer Trimboards

5.35

White River Hardwoods

5.32 1

2

3

4

5

6

7 33


DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR Importance of Factors Influencing Brand Selection

Product Performance

6.17


5.94

Product Price

5.81


5.69

Warranty

5.56


5.04


4.69 1

2

3

4

5

6

7

34


TOP 3 - DOORS: GARAGE Brand Familiarity

Overhead Door


70 %

Wayne-Dalton

35 %

33 %

Wayne-Dalton

66 %

Overhead Door

JELD-WEN

65 %

JELD-WEN

0%

20 %

40 %

60 %

80 %

100 %

31 % 0%


20 %

40 %

60 %

80 %

Quality Rating

Overhead Door

20 %

Overhead Door

Wayne-Dalton

20 %

Wayne-Dalton

5.29

Real Carriage Door

5.23

JELD-WEN

13 % 0%

20 %

40 %

60 %

80 %

100 %

100 %

5.55

1

2

3

4

5

6

7 35


DOORS: GARAGE Importance of Factors Influencing Brand Selection

Product Performance

6.31

Warranty

5.95

Product Price

5.95


5.85


5.52


5.46


5.42 1

2

3

4

5

6

7

36


TOP 3 - DISHWASHERS Brand Familiarity


GE Appliances

93 %

GE Appliances

Whirlpool

92 %

Whirlpool

KitchenAid

91 %

Bosch

0%

20 %

40 %

60 %

80 %

100 %

41 % 20 %

40 %

60 %

80 %

100 %

Quality Rating

30 %

Whirlpool

51 %

0%


GE Appliances

63 %

Bosch

5.88

13 %

Bosch

Thermador

5.60

Miele

5.58

13 %

KitchenAid

8% 0%

20 %

40 %

60 %

80 %

100 %

1

2

3

4

5

6

7 37


DISHWASHERS Importance of Factors Influencing Brand Selection

Product Performance

6.38

Warranty

6.06

Product Price

6.00


5.90


5.87


5.32


5.27


4.76 1

2

3

4

5

6

7 38


TOP 3 - DOORS: ENTRY Brand Familiarity


Pella

79 %

JELD-WEN

79 %

Masonite

71 % 0%

20 %

40 %

60 %

80 %

JELD-WEN

51 %

Therma-Tru

50 %

Pella

38 %

Masonite

38 %

100 %

0%


Therma-Tru

19 %

Simpson

20 %

60 %

40 %

60 %

80 %

80 %

100 %

Therma-Tru

5.68

Pella

5.66

Simpson

9% 0%

40 %

Quality Rating

24 %

JELD-WEN

20 %

100 %

5.31 1

2

3

4

5

6

739


DOORS: ENTRY Importance of Factors Influencing Brand Selection

Product Performance

6.45

Warranty

5.92


5.92

Product Price

5.91


5.57


5.52


5.35 1

2

3

4

5

6

7

40


TOP 3 - DOORS: INTERIOR PASSAGE Brand Familiarity


JELD-WEN

89 %

Masonite

83 %

Simpson

Masonite JELD-WEN

55 % 0%

20 %

40 %

60 %

80 %

100 %

0%

20 %

40 %

60 %

60 %

80 %

100 %

5.28

Masonite 40 %

80 %

5.59

JELD-WEN

10 % 0%

20 %

Simpson

26 %

Simpson

33 %

Quality Rating

30 %

JELD-WEN

50 %

Simpson


Masonite

58 %

100 %

5.12 1

2

3

4

5

6

7 41


DOORS: INTERIOR PASSAGE Importance of Factors Influencing Brand Selection

Product Performance

6.41


6.12

Product Price

6.10


5.80

Warranty

5.79


5.33


5.31 1

2

3

4

5

6

7

42


TOP 3 – ELECTRICAL SYSTEMS/LOAD CENTERS Brand Familiarity


GE Appliances

90 %

Square D by Schneider Electric

88 %

Siemens

85 % 0%

20 %

40 %

60 %

80 %

100 %


73 %

GE Appliances

58 %

Siemens

49 % 0%



20 %

80 %

5.58

GE Appliances 40 %

60 %

100 %

5.98

Siemens

11 % 0%

60 %


24 %

Siemens

40 %

Quality Rating

46 %

GE Appliances

20 %

80 % 100 %

5.35 1

2

3

4

5

6

7 43


TOP 3 – EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) Brand Familiarity

Tuff-N-Dri


52 %

Delta (CosellaDorken)

Tuff-N-Dri Delta (CosellaDorken)

39 %

WatchDog

34 % 0%

20 %

40 %

60 %

80 %

100 %

17 %

Delta (Cosella-Dorken)

12 %

WatchDog

5% 0%

21 %

WatchDog

20 % 40 % 60 % 80 % 100 %

9% 0%


Tuff-N-Dri

25 %

20 %

40 %

60 %

80 %

100 %

Quality Rating

Tuff-N-Dri

5.18

Delta (CosellaDorken)

4.96

WatchDog

4.50 1

2

3

4

5

6

7 44


TOP 3 – DOORS: PATIO Brand Familiarity


Andersen

89 %

Pella

Andersen

58 %

Therma-Tru

45 %

JELD-WEN

45 %

82 %

JELD-WEN

81 % 0%

20 %

40 %

60 %

80 %

Pella

100 %

32 % 0%


Therma-Tru

12 % 0%

20 %

40 %

60 %

Andersen

16 %

JELD-WEN

40 %

60 %

80 %

80 %

100 %

Quality Rating

19 %

Andersen

20 %

100 %

5.72

Pella

5.56

Therma-Tru

5.54 1

2

3

4

5

6

7 45


TOP 3 – ENGINEERED I-JOISTS Brand Familiarity


Georgia Pacific

86 %

Boise Cascade

80 %

Trus Joist (Weyerhaeuser)

78 % 0%

20 %

40 %

60 %

80 %

Georgia Pacific

53 %


51 %

Boise Cascade

100 %

48 % 0%



20 %

40 %

60 %

80 %

100 %

Quality Rating

25 %


5.75

Boise Cascade

19 %

Georgia Pacific

5.70

Georgia Pacific

18 %

Boise Cascade

5.67

0%

20 %

40 %

60 %

80 %

100 %

1

2

3

4

5

6

7 46


ENGINEERED I-JOISTS Importance of Factors Influencing Brand Selection

Product Performance

6.57


6.22

Product Price

6.03

Warranty

5.95


5.94


5.84


4.73 1

2

3

4

5

6

7

47


TOP 3 – EXTERIOR TRIM Brand Familiarity


HardieTrim (James Hardie)

73 %

CertainTeed

73 %


56 %

CertainTeed

AZEK Trimboards

53 %

67 %

Fypon

AZEK Trimboards

50 % 0%

20 % 40 % 60 % 80 % 100 %

42 % 0%



20 %

40 %

60 %

80 %

Quality Rating


30 %

5.88

AZEK Trimboards

12 %

AZEK Trimboards

5.58

CertainTeed

11 %

CertainTeed

5.53

0%

20 %

40 %

60 %

80 %

100 %

100 %

1

2

3

4

5

6

7 48


EXTERIOR TRIM Importance of Factors Influencing Brand Selection

Product Performance

6.56


6.23

Warranty

6.14

Product Price

5.95


5.73


5.59


5.04 1

2

3

4

5

6

7

49


TOP 3 – EXTERIOR WALL SHEATHING Brand Familiarity

Dow Styrofoam


65 %

Georgia-Pacific (DensGlass Gold)

61 %

Weyerhaeuser

61 %

US Gypsum

58 % 0 % 20 % 40 % 60 % 80 % 100 %


ZIP System Wall Sheathing (Huber Engineered Woods) Weyerhaeuser

US Gypsum

17 %

14 %

8% 0 % 20 % 40 % 60 % 80 % 100 %

Weyerhaeuser

38 %

Dow Styrofoam

36 %

Owens Corning

34 % 0%

20 %

40 %

60 %

80 %

100 %

Quality Rating

ZIP System Wall Sheathing (Huber Engineered Woods)

5.63

Dow Styrofoam

5.55

US Gypsum

5.46 1

2

3

4

5

6

50 7


EXTERIOR WALL SHEATHING Importance of Factors Influencing Brand Selection

Product Performance

6.47


6.08

Product Price

5.95

Warranty

5.92


5.76


5.62


5.03 1

2

3

4

5

6

7

51


TOP 3 – FAUCETS Brand Familiarity


Kohler

87 %

American Standard

87 %

Moen

86 %

Delta

86 %

Pfister

82 % 0%

20 %

40 %

60 %

80 %

Moen

66 %

Kohler

64 %

Delta

63 %

100 %

0%


Moen

20 %

40 %

80 %

5.87

Moen 60 %

80 %

100 %

6.04

Grohe

18 % 0%

60 %

Kohler

23 %

Delta

40 %

Quality Rating

32 %

Kohler

20 %

100 %

5.70 1

2

3

4

5

6

7 52


FAUCETS Importance of Factors Influencing Brand Selection

Product Performance

6.59


6.09


6.07

Product Price

6.03

Warranty

5.93


5.80


4.78 1

2

3

4

5

6

7

53


TOP 3 – FIREPLACES Brand Familiarity


Heatilator

77 %

Heat & Glo

75 %

Majestic

Heatilator Heat & Glo

61 % 0%

20 %

40 %

60 %

80 %

100 %

0%

10 % 0%

20 %

40 %

20 %

40 %

60 %

Heatilator

20 %

Majestic

29 %

60 %

80 %

80 %

100 %

Quality Rating

23 %

Heat & Glo

41 %

Majestic


Heatilator

43 %

100 %

5.42

Vermont Castings

5.23

Heat & Glo

5.15 1

2

3

4

5

6

7 54


FIREPLACES Importance of Factors Influencing Brand Selection

Product Performance

6.34


6.03

Warranty

5.99

Product Price

5.88


5.74


5.7


4.63 1

2

3

4

5

6

7

55


TOP 3 – FLOORING: LAMINATE Brand Familiarity


Armstrong

90 %

Pergo

Armstrong

84 %

Mohawk

77 % 0%

20 %

40 %

60 %

80 %

Mohawk

39 %

Wilsonart

38 %

100 %

0%


Armstrong

11 % 0%

20 %

40 %

40 %

60 %

Armstrong

14 %

Shaw

20 %

60 %

80 %

80 %

100 %

Quality Rating

29 %

Mohawk

62 %

100 %

5.53

Mohawk

5.39

Shaw

5.32 1

2

3

4

5

6

7 56


TOP 3 – FLOORING: VINYL Brand Familiarity


Armstrong

91 %

Congoleum

78 %

Mannington

72 % 0%

20 %

40 %

60 %

80 %

Armstrong Congoleum

29 %

Mannington

28 %

100 %

0%


Armstrong

6% 0%

20 %

40 %

60 %

40 %

60 %

Armstrong

9%

Congoleum

20 %

80 %

80 %

100 %

Quality Rating

47 %

Mannington

66 %

100 %

5.78

Mannington

5.47

Congoleum

5.40 1

2

3

4

5

6

7 57


TOP 3 – FLOORING: WOOD Brand Familiarity

Lumber Liquidators


Bruce

37 %

Armstrong

36 %

68 %

Bruce

66 %

Armstrong

Mohawk

28 %

Shaw

28 %

63 % 0%

20 %

40 %

60 %

80 %

100 %

0%


Bruce

14 %

Shaw

13 %

Armstrong

20 %

40 %

60 %

80 %

100 %

Quality Rating

Armstrong

5.54

Bruce

5.51

13 %

Lumber Liquidators

Mohawk

10 % 0%

20 %

40 %

60 %

80 %

100 %

5.40 1

2

3

4

5

6

7 58


TOP 3 – GARAGE DOOR OPENERS Brand Familiarity


LiftMaster

86 %

Genie

81 %

Craftsmen

LiftMaster Overhead Door

76 % 0%

20 %

40 %

60 %

80 %

100 %

17 %

Genie

0%

20 %

20 %

40 %

60 %

40 %

60 %

80 %

80 %

LiftMaster

5.78

Overhead Door

5.72

Raynor

10 % 0%

29 % 100 %

Quality Rating

39 %

Overhead Door

32 %

Genie


LiftMaster

59 %

100 %

5.40 1

2

3

4

5

6

7 59


TOP 3 – GENERATORS: PORTABLE Brand Familiarity


Briggs & Stratton

89 %

American Honda

49 %

American Honda

86 %

Generac

47 %

Generac

85 %

DeWalt

46 %

0%

20 %

40 %

60 %

80 %

100 %

0%


DeWalt

20 %

40 %

60 %

80 %

Quality Rating

American Honda

26 %

6.23

American Honda

24 %

Generac

5.52

Generac

23 %

DeWalt

5.51

0%

20 %

40 %

60 %

80 %

100 %

100 %

1

2

3

4

5

6

7 60


GENERATORS: PORTABLE Importance of Factors Influencing Brand Selection

Product Performance

6.65

Warranty

6.33

Product Price

6.01


6.00


5.82


5.62


5.14 1

2

3

4

5

6

7

61


TOP 3 – GENERATORS: STATIONARY Brand Familiarity


Kohler

90 %

Generac

Generac

86 %

Siemens

Kohler

70 % 0%

20 %

40 %

60 %

80 %

100 %

0%

7% 0%

20 %

40 %

60 %

20 %

40 %

60 %

Kohler

27 %

Cummins

18 %

80 %

80 %

100 %

Quality Rating

41 %

Kohler

45 %

Cummins


Generac

60 %

100 %

5.87

Generac

5.64

Cummins Onan

5.57 1

2

3

4

5

6

7 62


GENERATORS: STATIONARY Importance of Factors Influencing Brand Selection

Product Performance

6.52

Warranty

6.46


6.18


6.18

Product Price

6.16


5.99


5.74 1

2

3

4

5

6

7

63


TOP 3 – HOUSEWRAP Brand Familiarity


Tyvek (DuPont)

97 %

James Hardie

60 %

Typar (Fiberweb)

60 %

Tyvek (DuPont) James Hardie

CertaWrap (CertainTeed) 20 %

40 %

60 %

80 % 100 %

7%

James Hardie

CertaWrap (CertainTeed)

6%

Weathermate (DOW) 60 %

80 %

40 %

60 %

80 %

Tyvek (DuPont)

Weathermate (DOW)

40 %

20 %

100 %

Quality Rating

68 %

20 %

22 % 0%


Tyvek (DuPont)

28 %


56 % 0%

0%

83 %

100 %

6.16

5.57

5.33 1

2

3

4

5

6

7 64


HOUSEWRAP Importance of Factors Influencing Brand Selection

Product Performance

6.67


5.94


5.91

Warranty

5.78


5.64

Product Price

5.56


4.87


4.71 1

2

3

4

5

6

7 65


TOP 3 – HVAC Brand Familiarity


Carrier

90 %

Rheem

Carrier

47 %

88 % Lennox

Trane

85 %

Lennox

85 % 0%

20 %

40 %

60 %

80 %

American Standard

100 %

20 %

40 %

60 %

80 %

100 %

Quality Rating

17 %

Lennox

34 % 0%


Carrier

38 %

Carrier

5.59

14 %

Trane

10 %

Goodman

10 % 0%

20 %

40 %

60 %

80 %

100 %

Trane

5.42

Lennox

5.36 1

2

3

4

5

6

7 66


HVAC Importance of Factors Influencing Brand Selection

Product Performance

6.49

Warranty

6.28

Product Price

5.97


5.88


5.87


5.57


5.51


4.91 1

2

3

4

5

6

7 67


TOP 3 – INSULATION Brand Familiarity


Owens Corning

87 %

CertainTeed

80 %

Johns Manville

75 % 0%

20 %

40 %

60 %

80 %

Owens Corning CertainTeed

100 %

17 %

Johns Manville

0%

20 %

20 %

40 %

60 %

40 %

60 %

80 %

80 %

Dow

5.80

Owens Corning

5.80

Icynene

9% 0%

38 % 100 %

Quality Rating

35 %

CertainTeed

51 %

Johns Manville


Owens Corning

71 %

100 %

5.68 1

2

3

4

5

6

7 68


INSULATION Importance of Factors Influencing Brand Selection

Product Performance

6.52

Product Price

5.95


5.80


5.79


5.60

Warranty

5.39


5.25


5.03 1

2

3

4

5

6

7

69


TOP 3 – LAUNDRY APPLIANCES Brand Familiarity


Whirlpool

95 %

Whirlpool

GE Appliances

92 %

GE Appliances

Kenmore (Sears)

91 %

Bosch

0%

20 %

40 %

60 %

80 %

100 %

61 %

58 % 44 % 0%


GE Appliances

8% 0%

20 %

40 %

60 %

80 %

Bosch

20 %

LG

40 %

60 %

80 %

100 %

Quality Rating

26 %

Whirlpool

20 %

100 %

5.84

Thermador

5.54

Whirlpool

5.44 1

2

3

4

5

6

7 70


LAUNDRY APPLIANCES Importance of Factors Influencing Brand Selection

Product Performance

6.58

Warranty

6.06

Product Price

5.86


5.70


5.57


5.42


5.05


4.98 1

2

3

4

5

6

7 71


TOP 3 – LIGHTING Brand Familiarity


Halo

70 %

Progress

59 %

Kichler

59 %

Halo

42 %

Progress

Cooper

Juno Lighting Group by Schneider Electric

51 % 0%

20 %

40 %

60 %

80 %

100 %


Leviton Halo

General Electric Progress

0%

20 %

40 %

60 %

80 % 100 %

86 % Halo 86 % 14 %

5.51


5.31

Kichler

5.27

72 % 9% 0%

0%

26 %

Quality Rating

21 %

Lutron Kichler

31 %

20 %

20 % 40 %

40 % 60 %

60 % 80 %

80 % 100 %

100 % 1

2

3

4

5

6

7 72


TOP 3 – LIGHTING CONTROLS/SWITCHES Brand Familiarity


Leviton

86 %

General Electric

86 %

Lutron

72 %

Johnson Controls

71 % 0%

20 %

40 %

60 %

80 %

Leviton General Electric

47 %

Lutron

46 %

100 %

0%


Leviton

17 %

Lutron

20 %

40 %

60 %

40 %

60 %

80 %

80 %

Leviton

5.86

Lutron

5.81

General Electric

14 % 0%

20 %

100 %

Quality Rating

36 %

General Electric

65 %

100 %

5.51 1

2

3

4

5

6

7 73


TOP 3 – LOCKSETS/HARDWARE Brand Familiarity


Kwikset

93 %

Schlage (Ingersoll Rand Residential Solutions)

90 %

Schlage (Ingersoll Rand…

69 %

Kwikset

69 %

Baldwin

Yale

36 %

76 %

Stanley

76 % 0%

20 %

40 %

60 %

Stanley

32 %

Master Lock

32 %

80 % 100 %

0%



Quality Rating

32 %

Kwikset

25 %

Emtek

9% 0%

20 %

20 % 40 % 60 % 80 % 100 %

Baldwin

5.90


5.82

Emtek 40 %

60 %

80 % 100 %

5.43 1

2

3

4

5

6

7 74


LOCKSETS/HARDWARE Importance of Factors Influencing Brand Selection

Product Performance

6.52


6.13


5.84

Product Price

5.73

Warranty

5.66


5.62


4.76 1

2

3

4

5

6

7

75


TOP 3 – MANUFACTURED STONE Brand Familiarity


Eldorado Stone

63 %

Cultured Stone

61 %

Cultured Stone

31 %

Eldorado Stone

31 %

Coronado Stone Coronado Stone

60 % 0%

20 %

40 %

60 %

80 %

Belgard (Oldcastle) 100 %

13 %

Coronado Stone

13 %

Belgard (Oldcastle)

20 %

40 %

60 %

40 %

60 %

80 %

80 %

Eldorado Stone

5.73

Cultured Stone

5.66

Coronado Stone

7% 0%

20 %

100 %

Quality Rating

17 %

Cultured Stone

14 % 0%


Eldorado Stone

26 %

100 %

5.32 1

2

3

4

5

6

7 76


MANUFACTURED STONE Importance of Factors Influencing Brand Selection

Product Performance

6.30

Product Price

6.14


6.07


5.93

Warranty

5.64


5.31


5.04 1

2

3

4

5

6

7

77


TOP 3 – ORIENTED STRAND BOARD Brand Familiarity


Georgia-Pacific

83 %

Georgia-Pacific

LP OSB

63 %

LP OSB

Advantech (Huber Engineered Woods)

62 %


0%

20 %

40 %

60 %

80 %

100 %

64 %

41 % 36 % 0%


Georgia-Pacific

20 %

60 %

80 %

100 %

5.81

LP OSB 40 %

80 %

6.22

Georgia-Pacific

13 % 0%

60 %

Advantech (Huber Engineered…

23 %

LP OSB

40 %

Quality Rating

32 %


20 %

100 %

5.50 1

2

3

4

5

6

7 78


ORIENTED STRAND BOARD Importance of Factors Influencing Brand Selection

Product Performance

6.29


6.07

Product Price

5.80


5.59

Warranty

5.51

Strength Of Manufacturer'S Brand/Reputation Strong Relationship With The Manufacturer/Dealer

5.20 4.87


4.60 1

2

3

4

5

6

7

79


TOP 3 – PAINTS Brand Familiarity


Sherwin-Williams

92 %

Benjamin Moore

88 %

Behr Paint Corporation

88 %

Sherwin-Williams

73 %

Benjamin Moore

Valspar

82 % 0%

20 %

40 %

60 %

80 %

52 %


100 %

47 % 0%


Sherwin-Williams

14 %

Benjamin Moore


13 %

Kilz (Masterchem Industries) 40 %

60 %

60 %

80 %

80 % 100 %

100 %

Quality Rating

Benjamin Moore

20 %

40 %

Sherwin-Williams

42 %

0%

20 %

5.96

5.74

5.48 1

2

3

4

5

6

7 80


PAINTS Importance of Factors Influencing Brand Selection

Product Performance

6.55


6.02


5.84

Product Price

5.75

Warranty

5.49


5.46


5.05


4.71 1

2

3

4

5

6

7

81


TOP 3 – RANGE HOODS Brand Familiarity


GE Appliances

83 %

GE Appliances

Whirlpool

81 %

Broan

Jenn-Air

79 %

Bosch

0%

20 %

40 %

60 %

80 %

100 %

42 %

40 % 36 % 0%


GE Appliances

15 %

Whirlpool

9% 0%

20 %

40 %

60 %

80 %

40 %

60 %

80 %

100 %

Quality Rating

18 %

Broan

20 %

100 %

Bosch

5.83

Wolf Appliance, Inc

5.83

Viking

5.82 1

2

3

4

5

6

7 82


TOP 3 – RANGE/COOKTOPS Brand Familiarity


GE Appliances

87 %

Kenmore (Sears)

83 %

Bosch

83 %

Frigidaire

82 %

GE Appliances

53 %

Whirlpool

0%

20 %

40 %

60 %

80 %

40 %

Bosch

100 %

35 % 0%


GE Appliances

9% 0%

20 %

40 %

60 %

80 %

Viking

16 %

Kenmore (Sears)

40 %

60 %

80 %

100 %

Quality Rating

31 %

Whirlpool

20 %

100 %

5.91

Bosch

5.65

Wolf Appliance, Inc

5.60 1

2

3

4

5

6

7 83


RANGE/COOKTOPS Importance of Factors Influencing Brand Selection

Product Performance

6.28

Warranty

5.96


5.88

Product Price

5.87


5.70


5.53


5.20


4.54 1

2

3

4

5

6

7

84


TOP 3 – REFRIGERATORS Brand Familiarity


GE Appliances

91 %

GE Appliances

Whirlpool

87 %

Whirlpool

Frigidaire

85 %

Frigidaire

0%

20 %

40 %

60 %

80 %

100 %

36 % 20 %

40 %

60 %

80 %

100 %

Quality Rating

24 %

Whirlpool

41 %

0%


GE Appliances

60 %

Sub-Zero

5.92

17 % Viking

Sub-Zero

10 %

Frigidaire

10 % 0%

20 %

5.79

Bosch 40 %

60 %

80 %

100 %

5.54 1

2

3

4

5

6

7 85


REFRIGERATORS Importance of Factors Influencing Brand Selection

Product Performance

6.30

Product Price

5.94

Warranty

5.84

Strength Of Manufacturer'S Brand/Reputation Availability Of Product Through Your Dealer

5.84 5.72


5.19


5.12


4.59 1

2

3

4

5

6

7

86


TOP 3 – RIDGE VENT SYSTEMS Brand Familiarity


Owens Corning

73 %

Owens Corning

Ridgeline Ridge Vent System

64 %

GAF Cobra

GAF Cobra

63 %


0%

20 %

40 %

60 %

80 %

54 %

40 % 33 %

100 % 0%


Owens Corning

18 %


15 % 0%

20 %

40 %

60 %

40 %

60 %

80 %

100 %

Quality Rating

27 %

GAF Cobra

20 %

80 %

100 %

Owens Corning

5.67

GAF Cobra

5.58


5.49 1

2

3

4

5

6

787


TOP 3 – ROOFING: ASPHALT/FIBERGLASS SHINGLES Brand Familiarity


Owens Corning

90 %

CertainTeed

63 %

CertainTeed

90 %

GAF (including Timberline)

62 %


86 % 0%

20 %

40 %

60 %

80 %

Owens Corning

100 %

0%



20 %

40 %

60 %

80 %

5.76

Owens Corning 60 %

80 %

100 %

6.03

CertainTeed

16 % 0%

40 %


29 %

Owens Corning

20 %

Quality Rating

32 %

CertainTeed

54 %

100 %

5.55 1

2

3

4

5

6

7 88


ROOFING: ASPHALT/FIBERGLASS SHINGLES Importance of Factors Influencing Brand Selection

Product Performance

6.56

Warranty

6.30


6.07

Product Price

6.04


5.87


5.80


5.29


4.64 1

2

3

4

5

6

7

89


TOP 3 – ROOFING: CLAY/CONCRETE/SYNTHETIC TILES Brand Familiarity


CertainTeed

77 %

GAF TruSlate

CertainTeed

56 %

62 % GAF TruSlate

Eagle

39 %

Boral Roofing LLC

39 % 0%

20 %

40 %

60 %

Eagle 80 %

100 %

9%

GAF TruSlate

Eagle

8%

Eagle 40 %

60 %

40 %

60 %

CertainTeed

GAF TruSlate

20 %

20 %

80 %

80 %

100 %

Quality Rating

42 %

0%

16 % 0%


CertainTeed

31 %

100 %

5.70

5.38

5.14 1

2

3

4

5

6

7 90


TOP 3 – ROOFING: METAL Brand Familiarity

American Building Components (ABC)



43 %

Alcan

Metal Sales Manufacturing

40 %

Bethlehem

35 % 0%

20 %

40 %

24 %

19 %

Alcan 60 %

80 %

100 %

11 % 0%



10 %

Alcan

9% 0%

20 %

40 %

60 %

80 %

40 %

60 %

80 %

100 %

Quality Rating

17 %


20 %

100 %


5.16

Revere Copper

5.09

Bethlehem

5.05 1

2

3

4

5

6

791


TOP 3 – ROOFING: PHOTOVOLTAIC Brand Familiarity

CertainTeed


64 %

BP Solar

CertainTeed

50 %

Sun Power

BP Solar

46 % 0%

20 %

40 %

60 %

39 %

18 %

Sun Power 80 %

100 %

13 % 0%


CertainTeed

5% 0%

20 %

40 %

60 %

80 %

CertainTeed

9%

Sun Power

40 %

60 %

80 %

100 %

Quality Rating

33 %

BP Solar

20 %

100 %

5.65

Dow Powerhouse

5.02

Sun Power

4.98 1

2

3

4

5

6

7 92


TOP 3 – SHOWER DOORS/SURROUNDS Brand Familiarity


Kohler

88 %

American Standard

82 %

Jacuzzi

Kohler American Standard

69 % 0%

20 %

40 %

60 %

80 %

100 %

0%

12 % 0%

20 %

40 %

20 %

40 %

60 %

80 %

Kohler

22 %

Sterling

31 %

60 %

80 %

100 %

Quality Rating

32 %

American Standard

52 %

Sterling


Kohler

65 %

100 %

6.04

American Standard

5.45

Jacuzzi

5.42 1

2

3

4

5

6

7 93


TOP 3 – SIDING: BRICK & BRICK VENEER Brand Familiarity

Eldorado Stone


48 %

Eldorado Stone

Acme Brick

42 %

Boral

Boral

41 %

Acme Brick

0%

20 %

40 %

60 %

80 %

100 %

14 %

General Shale

9% 0%

20 %

40 %

60 %

80 %

17 % 20 %

40 %

60 %

80 %

100 %

Quality Rating

20 %

Acme Brick

21 %

0%


Eldorado Stone

28 %

100 %

Acme Brick

5.44

Boral

5.38

Eldorado Stone

5.37 1

2

3

4

5

6

94 7


SIDING: BRICK & BRICK VENEER Importance of Factors Influencing Brand Selection

Product Performance

6.12


5.89

Product Price

5.77

Warranty

5.56


5.47


5.40


5.20 1

2

3

4

5

6

7

95


TOP 3 – EIFS/STUCCO Brand Familiarity

Dryvit


70 %

Senergy

Dryvit

36 %

Simplex (Finestone)

34 % 0%

20 %

40 %

60 %

80 %

Senergy

18 %

Simplex (Finestone)

16 %

100 %

0%


Dryvit

8%

Senergy

Parex/La Habra

7%

Simplex (Finestone) 40 %

40 %

60 %

Dryvit

STO

20 %

20 %

60 %

80 %

80 %

100 %

Quality Rating

29 %

0%

42 %

100 %

5.30

5.02

4.90 1

2

3

4

5

6

7 96


SIDING: EIFS/STUCCO Importance of Factors Influencing Brand Selection

Product Performance

6.31

Warranty

6.04


5.82

Product Price

5.70


5.64


5.52


5.18 1

2

3

4

5

6

7

97


TOP 3 – SIDING: ENGINEERED WOOD Brand Familiarity


LP SmartSide

LP SmartSide

66 %

Collins/TruWood

50 %

Roseburg/DuraTemp

11 %

Collins/TruWood

11 %

27 %

Roseburg/DuraTemp

23 % 0%

20 %

40 %

AraucoPly 60 %

80 %

100 %

0%


LP SmartSide

47 %

Collins/TruWood

7% 20 %

40 %

60 %

80 %

100 %

Quality Rating

LP SmartSide

5.75

4%

Roseburg/DuraTemp

3%

AraucoPly

3% 0%

20 %

40 %

60 %

80 % 100 %

Collins/TruWood

4.88

Roseburg/DuraTemp

4.78 1

2

3

4

5

6

7 98


SIDING: ENGINEERED WOOD Importance of Factors Influencing Brand Selection

Product Performance

6.50

Warranty

6.19


5.94


5.90

Product Price

5.66


5.48


5.34 1

2

3

4

5

6

7

99


TOP 3 – SIDING: FIBER CEMENT Brand Familiarity


HardiePlank (James Hardie)

91 %

CertainTeed

83 %

Artisan (James Hardie) 20 %

40 %

60 %

CertainTeed

80 %

100 %

69 %

6% 20 %

20 %

40 %

60 %

100 %

6.04

5.69

CertainTeed 40 %

80 %

HardiePlank (James Hardie) Artisan (James Hardie)

15 %

0%

27 %

Quality Rating


Artisan (James Hardie)

38 %

0%


CertainTeed

87 %


57 % 0%


60 %

80 % 100 %

5.22 1

2

3

4

5

6

7 100


SIDING: FIBER CEMENT Importance of Factors Influencing Brand Selection

Product Performance

6.43

Warranty

6.16


6.09

Product Price

5.98


5.97


5.69


5.20 1

2

3

4

5

6

7

101


TOP 3 – SIDING: INSULATED Brand Familiarity


CertainTeed

85 %

Mastic Home Exteriors by Ply Gem

39 % 0%


50 %

Structure (Alcoa)

13 % 12 %

Structure (Alcoa)

20 % 40 % 60 % 80 % 100 %

CertainTeed

62 %

Mastic Home Exteriors by Ply Gem The Foundry (The Tapco Group)

40 %

Structure (Alcoa)

CertainTeed

12 % 0%

20 % 40 % 60 % 80 % 100 %

Quality Rating

CertainTeed

5.59

3% Structure (Alcoa)

Mastic Home Exteriors by Ply Gem CraneBoard (Exterior Portfolio by Crane)

5.24

2% 2% 0%

20 % 40 % 60 % 80 % 100 %


5.06 1

2

3

4

5

6

7102


SIDING: INSULATED Importance of Factors Influencing Brand Selection

Product Performance

6.35

Warranty

6.21

Product Price

5.91


5.88


5.88


5.71


5.47 1

2

3

4

5

6

7

103


TOP 3 – STAINS/VARNISHES Brand Familiarity


Benjamin Moore

95 %

Sherwin-Williams

94 %

Sherwin-Williams

75 %

Benjamin Moore

Valspar

89 %

Olympic

89 % 0%

20 %

40 %

60 %

80 %

Thompson's/Minwax

100 %

19 %

Valspar

9%

Thompson's/Minwax

9% 0%

20 %

20 %

40 %

60 %

60 %

100 %

Benjamin Moore

5.88

SherwinWilliams

5.86

William Zinsser 40 %

80 %

Quality Rating

45 %

Benjamin Moore

57 % 0%


Sherwin-Williams

67 %

80 %

100 %

5.49 1

2

3

4

5

6

7 104


TOP 3 – SIDING: VINYL Brand Familiarity


CertainTeed

88 %

Georgia-Pacific Siding

71 %

Norandex 20 %

40 %

60 %


80 %

100 %

37 %

12 %


8%

Alside

8%

32 %



CertainTeed

56 %


48 % 0%

CertainTeed

0 % 20 % 40 % 60 % 80 % 100 %

18 % 0%

20 %

40 %

60 %

80 %

100 %

Quality Rating

CertainTeed

5.76


5.39


5.28 1

2

3

4

5

6

7105


SIDING: VINYL Importance of Factors Influencing Brand Selection

Product Performance

6.38

Warranty

6.21

Product Price

6.08


6.07


6.04


5.78


5.27 1

2

3

4

5

6

7

106


TOP 3 – SURFACING: LAMINATE Brand Familiarity


Wilsonart

93 %

Formica

93 %

Wilsonart

75 %

Formica

Nevamar

73 %

53 %

Pionite

Nevamar

48 % 0%

20 %

40 %

60 %

80 %

100 %

0%


Wilsonart

20 %

60 %

60 %

80 %

100 %

5.99

5.84

Nevamar 40 %

80 %

Formica

2% 0%

40 %

Wilsonart

37 %

Pionite

20 %

Quality Rating

44 %

Formica

16 %

100 %

5.15 1

2

3

4

5

6

7 107


TOP 3 – SURFACING: QUARTZ Brand Familiarity


Silestone

79 %

Cambria

63 %

Zodiaq (DuPont)

Silestone Ceasarstone

57 % 0%

20 %

40 %

60 %

80 %

100 %

0%

20 %

40 %

60 %

60 %

80 %

100 %

5.64

Cambria 40 %

80 %

5.83

Ceasarstone

11 % 0%

20 %

Silestone

13 %

Ceasarstone

28 %

Quality Rating

41 %

Cambria

33 %

Cambria


Silestone

58 %

100 %

5.51 1

2

3

4

5

6

7 108


TOP 3 – SURFACING: SOLID SURFACE Brand Familiarity


Corian (DuPont)

84 %

Gibraltar (Wilsonart)

47 %

Nevamar 20 %

40 %

58 %


35 % 0%

Corian (DuPont)

14 %

Surell (Formica) 60 %

80 %

100 %

9% 0%


Corian (DuPont)

5%



5%

Staron (Samsung) 40 %

60 %

60 %

80 %

Corian (DuPont)

Staron (Samsung)

20 %

40 %

100 %

Quality Rating

42 %

0%

20 %

80 %

100 %

5.99

5.52

5.36 1

2

3

4

5

6

7 109


SURFACING: SOLID SURFACE Importance of Factors Influencing Brand Selection

Product Performance

6.52

Warranty

6.17


5.99

Product Price

5.86


5.81


5.58

5.17


4.55 1

2

3

4

5

6

7

110


TOP 3 – TRUCKS: PICKUP Brand Familiarity


Chevrolet

92 %

GMC

90 %

Ford

90 %

Dodge

89 % 0%

20 %

40 %

60 %

80 %

Chevrolet

46 %

Ford

45 %

Dodge

100 %

0%


Ford

28 %

Dodge

20 %

40 %

40 %

60 %

60 %

80 %

Ford

5.47

Chevrolet

5.40

GMC

17 % 0%

20 %

100 %

Quality Rating

31 %

Chevrolet

27 %

80 %

100 %

5.29 1

2

3

4

5

6

7 111


TRUCKS: PICKUP Importance of Factors Influencing Brand Selection

Product Performance

6.67

Warranty

6.34

Product Price

6.16


5.74


5.72


5.25 1

2

3

4

5

6

7

112


TOP 3 – UNDERLAYMENT Brand Familiarity


DUROCK (USG)

82 %

DUROCK (USG)

CertainTeed

80 %

James Hardie

58 % 44 %

James Hardie

72 %

Weyerhaeuser

41 %

Boise Cascade

72 %

CertainTeed

41 %

0%

20 %

40 %

60 %

80 %

100 %

0%


20 %

40 %

60 %

80 %

100 %

Quality Rating

DUROCK (USG)

16 %

James Hardie

5.83

James Hardie

15 %

CertainTeed

5.78

DUROCK (USG)

5.73

Weyerhaeuser

12 % 0%

20 %

40 %

60 %

80 %

100 %

1

2

3

4

5

6

7 113


TOP 3 – WALLBOARD Brand Familiarity


SHEETROCK (USG)

92 % SHEETROCK (USG)

CertainTeed

82 %

71 %

Georgia-Pacific (DensArmor/DensAr… 0%

69 % 20 %

40 %

60 %

80 %

100 %

CertainTeed

41 %

Gold Bond (National Gypsum)

40 % 0%


SHEETROCK (USG)

8% 0%

20 %

40 %

60 %

60 %

80 %

100 %

SHEETROCK (USG)

13 %


40 %

Quality Rating

61 %

CertainTeed

20 %

80 %

100 %

6.13

Georgia-Pacific (DensArmor/DensArmor Plus)

5.90

CertainTeed

5.77 1

2

3

4

5

6

114 7


WALLBOARD Importance of Factors Influencing Brand Selection

Product Performance

6.38


6.18

Product Price

6.16


5.94

Warranty

5.47


5.34 5.03


4.78 1

2

3

4

5

6

7

115


TOP 3 – WATER HEATERS Brand Familiarity


Rheem

82 %

A.O. Smith

A.O. Smith

79 %

GE Appliances

Rheem

72 % 0%

20 %

40 %

60 %

80 %

100 %

17 %

Whirlpool

11 % 0%

20 %

40 %

60 %

80 %

33 % 0%

20 %

40 %

60 %

80 %

100 %

Quality Rating

20 %

Rheem

43 %

Rinnai


A.O. Smith

55 %

100 %

A.O. Smith

5.73

Rinnai

5.68

Bosch

5.66 1

2

3

4

5

6

7 116


WATER HEATERS Importance of Factors Influencing Brand Selection

Product Performance

6.34

Product Price

6.27

Warranty

6.20


6.02 5.70


5.68


5.35


4.95 1

2

3

4

5

6

7

117


TOP 3 – WHIRLPOOL BATHS Brand Familiarity


Kohler

94 %

Kohler

56 %

Jacuzzi

91 %

Jacuzzi

41 %

American Standard

89 %

American Standard

40 %

0%

20 %

40 %

60 %

80 %

100 %

0%


Kohler

20 %

60 %

80 %

100 %

5.90

American Standard 40 %

80 %

6.24

Jacuzzi

14 % 0%

60 %

Kohler

16 %

American Standard

40 %

Quality Rating

32 %

Jacuzzi

20 %

100 %

5.58 1

2

3

4

5

6

7 118


TOP 3 – WINDOWS: FIBERGLASS Brand Familiarity


Integrity from Marvin Windows and Doors

77 %

Pella Impervia

71 %

Weathershield 20 %

40 %

60 %

80 %

44 %

Pella Impervia

64 % 0%


32 %

Milgard 100 %

24 % 0%



20 %

80 %

5.54

Milgard 40 %

60 %

80 %

100 %

5.88

Pella Impervia

13 % 0%

60 %


16 %

Milgard

40 %

Quality Rating

33 %

Pella Impervia

20 %

100 %

5.33 1

2

3

4

5

6

7 119


TOP 3 – WINDOWS: VINYL Brand Familiarity


JELD-WEN

JELD-WEN

83 %

CertainTeed

61 %

Silver Line (an Andersen Company)

52 % 0%

20 %

40 %

60 %


19 %

CertainTeed

19 %

ThermaStar by Pella

18 %

80 % 100 %

0%


JELD-WEN

24 %


9%

CertainTeed

9%

Milgard

20 %

40 %

20 %

40 %

60 %

80 % 100 %

60 %

80 %

100 %

Quality Rating

JELD-WEN

6% 0%

48 %

5.20

ThermaStar by Pella

5.02

Milgard

4.95 1

2

3

4

5

6

7 120


WINDOWS: VINYL Importance of Factors Influencing Brand Selection

Product Performance

6.38

Warranty

6.17

Product Price

5.95


5.91


5.77


5.69 5.44


4.47 1

2

3

4

5

6

7

121


TOP 3 – WINDOWS: WOOD & CLAD-WOOD Brand Familiarity


Andersen

90 %

Andersen

Marvin

89 %

Marvin

JELD-WEN

84 % 0%

20 %

40 %

60 %

80 %

100 %

17 %

Pella

0%

20 %

20 %

40 %

60 %

40 %

60 %

80 %

80 %

Andersen

5.74

Marvin

5.73

Pella

10 % 0%

38 % 100 %

Quality Rating

29 %

Marvin

42 %

JELD-WEN


Andersen

56 %

100 %

5.40 1

2

3

4

5

6

7 122


WINDOWS: WOOD & CLAD-WOOD Importance of Factors Influencing Brand Selection

Product Performance

6.70

Warranty

6.43


6.01


5.92


5.83

Product Price

5.79


5.50


4.85 1

2

3

4

5

6

7 123


TOP 3 – WINDOWS: SKYLIGHT/ROOF Brand Familiarity


Velux

88 %

Velux

Solatube

73 %

Andersen

Andersen

72 %

Solatube

0%

20 %

40 %

60 %

80 %

100 %

20 %

40 %

60 %

60 %

80 %

100 %

5.67

Solatube 40 %

80 %

6.18

Andersen

8% 0%

20 %

Velux

14 %

Solatube

26 %

Quality Rating

56 %

Andersen

35 %

0%


Velux

75 %

100 %

5.10 1

2

3

4

5

6

7 124


WINDOWS: SKYLIGHT/ROOF Importance of Factors Influencing Brand Selection

Product Performance

6.71

Warranty

6.31


6.25


5.90

Product Price

5.90


5.48 5.11


4.98 1

2

3

4

5

6

7

125


DETAILED RESULTS

126


PRIMARY BUSINESS

REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Residential General Contractor

49%

57%

42%

50%

50%

72%

47%

38%

56%

57%

16%

Home Builder

46%

38%

55%

44%

43%

24%

47%

58%

43%

39%

70%

5%

5%

3%

6%

7%

4%

6%

3%

2%

4%

14%

Multi-Family Builder

127


NUMBER OF RESIDENTIAL UNITS BUILT REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Fewer than 5

41%

46%

37%

41%

43%

54%

35%

46%

100%

-

-

5-9

20%

24%

21%

18%

18%

18%

20%

22%

-

50%

-

10 - 24

14%

16%

14%

17%

12%

16%

13%

16%

-

35%

-

25 - 49

6%

5%

5%

9%

8%

3%

8%

4%

-

16%

-

50 - 74

3%

1%

2%

4%

3%

3%

3%

3%

-

-

15%

75 - 99

4%

2%

5%

3%

4%

2%

5%

2%

-

-

19%

100 or more

12%

6%

18%

8%

12%

6%

16%

7%

-

-

66%`

MEAN

24.1

16.2

29.9

22.3

25.2

15.9

29.2

18.2

3.0

15.7

92.0 128


AVERAGE SALE PRICE REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Less than $150,000

16%

13%

17%

22%

14%

100%

-

-

21%

14%

9%

$150,000 - $299,999

29%

23%

34%

34%

21%

-

50%

-

24%

30%

36%

$300,000 - $499,999

29%

28%

31%

29%

27%

-

50%

-

25%

29%

37%

$500,000 or more

26%

36%

19%

16%

38%

-

-

100%

30%

27%

18%

129


WILLINGNESS TO TRY NEW BRANDS REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Much more willing

17%

18%

20%

11%

17%

17%

14%

23%

17%

17%

16%

Somewhat more willing

46%

47%

43%

50%

48%

45%

47%

47%

44%

48%

49%

The same

35%

33%

36%

36%

32%

36%

37%

29%

35%

34%

35%

Somewhat less willing

2%

1%

1%

3%

2%

1%

2%

1%

2%

2%

1%

Much less willing

1%

1%

1%

0%

1%

2%

0%

0%

1%

0%

0%

130


REASONS FOR WILLINGNESS TO TRY NEW BRANDS REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Advanced or new product features

52%

51%

51%

50%

54%

50%

49%

58%

52%

52%

50%

Building new/different housing types

33%

33%

34%

33%

34%

33%

33%

35%

27%

35%

45%

Quality

31%

33%

29%

33%

32%

31%

28%

38%

30%

32%

32%

Dealer/distributor recommendation

26%

27%

24%

23%

32%

30%

24%

30%

28%

26%

24%

Brand reputation

24%

26%

25%

22%

21%

21%

24%

25%

21%

26%

26%

Green/sustainable features

20%

19%

19%

20%

21%

14%

20%

22%

16%

22%

22%

Manufacturer's sales/ marketing support

18%

19%

21%

16%

15%

15%

17%

22%

16%

19%

18%

Style

18%

17%

16%

16%

22%

16%

19%

16%

14%

21%

18%

Price

17%

20%

16%

18%

15%

16%

15%

21%

16%

18%

16%

Availability/service

10%

10%

10%

10%

10%

8%

11%

9%

7%

13%

11%

Warranty

8%

11%

6%

11%

7%

10%

8%

9%

7%

11%

6%

Other

1%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

131


TIMEFRAME FOR RESEARCHING NEW BRANDS

REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

More than 12 months prior

7%

8%

5%

6%

7%

6%

5%

9%

7%

6%

8%

10 - 12 months prior

8%

6%

8%

7%

9%

5%

8%

10%

6%

7%

14%

6 - 9 months prior

23%

22%

24%

22%

24%

20%

24%

24%

20%

22%

35%

3 - 5 months prior

35%

28%

37%

38%

36%

36%

38%

30%

37%

37%

27%

Less than 3 months prior

28%

35%

25%

28%

24%

34%

26%

27%

31%

29%

16%

132


FINAL BRAND DECISION MAKER

REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Builder

71%

66%

72%

72%

73%

62%

73%

72%

71%

71%

72%

Home buyer/client

18%

19%

16%

23%

17%

28%

17%

15%

22%

19%

8%

Architect/designer

7%

11%

5%

2%

9%

6%

6%

9%

6%

7%

8%

Dealer/distributor

1%

1%

1%

1%

0%

1%

1%

0%

0%

1%

1%

Other

4%

3%

6%

2%

2%

3%

4%

3%

2%

2%

10%

133


GEOGRAPHIC DISTRIBUTION

REGION

AVERAGE SALE PRICE

UNITS BUILT

Total

Northeast

South

Midwest

West

Under $150K

$150K$499K

$500K +

Less than 5

5 to 49

50+

Northeast

22%

100%

-

-

-

17%

19%

29%

24%

24%

11%

South

33%

-

100%

-

-

33%

37%

24%

29%

31%

45%

Midwest

22%

-

-

100%

-

30%

24%

13%

22%

23%

19%

West

24%

-

-

0%

100%

20%

20%

34%

24%

22%

25%

134


BATH ACCESSORIES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

American Standard

95%

100%

93%

96%

93%

100%

92%

95%

96%

95%

89%

Kohler

94%

94%

95%

92%

93%

94%

94%

92%

96%

91%

94%

89%

94%

88%

92%

85%

89%

89%

90%

92%

91%

78%

87%

88%

83%

92%

89%

89%

89%

85%

86%

93%

78%

Grohe

77%

81%

71%

72%

89%

56%

75%

90%

78%

81%

67%

Baldwin

76%

81%

78%

56%

89%

67%

75%

82%

80%

79%

61%

Gerber Plumbing Fixtures

65%

75%

49%

76%

74%

72%

62%

67%

67%

64%

61%

Hansgrohe

57%

69%

51%

40%

74%

39%

44%

82%

59%

57%

50%

Alsons (Masco)

44%

19%

49%

32%

63%

56%

44%

39%

43%

41%

56%

Jado

40%

50%

32%

24%

63%

33%

35%

51%

45%

38%

33%

Indicated At Least One

99%

100%

98%

100%

100%

100%

98%

100%

100%

100%

94%

1%

0%

2%

0%

0%

0%

2%

0%

0%

0%

Delta Matching Bath Accessories Moen/Creative Specialties International

None of these

Under $150K- $500K $150K $499K +

UNITS BUILT

6%135


BATH ACCESSORIES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Kohler

83%

88%

81%

84%

82%

83%

81%

85%

82%

83%

83%

American Standard

65%

81%

61%

72%

56%

83%

64%

59%

61%

79%

44%

62%

69%

51%

64%

70%

67%

60%

62%

49%

76%

61%

60%

63%

59%

64%

56%

78%

56%

56%

57%

69%

44%

Baldwin

40%

50%

46%

12%

52%

33%

31%

56%

35%

48%

39%

Grohe

28%

25%

27%

28%

33%

11%

21%

46%

25%

41%

11%

Hansgrohe

20%

25%

17%

4%

37%

0%

12%

41%

22%

24%

6%


17%

25%

12%

28%

7%

11%

15%

21%

12%

24%

11%

Alsons (Masco)

8%

6%

5%

8%

15%

11%

6%

10%

2%

12%

17%

Jado

8%

13%

5%

4%

15%

0%

6%

15%

2%

19%

0%

99%

100%

98%

100%

100%

100%

98%

100%

100%

100%

94%

1%

0%

2%

0%

0%

0%

2%

0%

0%

0%

Moen/Creative Specialties International Delta Matching Bath Accessories

Indicated At Least One None of these

Under $150K- $500K $150K $499K +

UNITS BUILT

6%136


BATH ACCESSORIES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Kohler

34%

25%

34%

32%

41%

39%

31%


24%

19%

24%

24%

26%

22%

American Standard

17%

38%

12%

20%

11%


15%

13%

17%

24%

Alsons (Masco)

2%

0%

2%

Hansgrohe

2%

6%

Baldwin

1%


Under $150K- $500K $150K $499K +

UNITS BUILT Less than 5

5 to 49

50+

36%

41%

29%

28%

31%

15%

16%

29%

33%

6%

21%

18%

18%

21%

6%

4%

28%

10%

15%

14%

17%

11%

0%

4%

0%

2%

3%

0%

2%

6%

2%

0%

0%

0%

0%

5%

4%

0%

0%

0%

0%

0%

4%

6%

0%

0%

2%

0%

0%

94%

100%

93%

100%

89%

100%

94%

92%

96%

98%

83%

6%

0%

7%

0%

11%

0%

6%

8%

4%

2%

17%

137


BATH ACCESSORIES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

5.94

5.96

6.03

5.88

5.82

6.24

5.84


5.57

5.52

5.56

5.59

5.60

5.78

Baldwin

5.53

5.86

5.66

5.00

5.49

Grohe

5.41

5.42

5.48

5.19

American Standard

5.30

5.30

5.31

Hansgrohe

5.25

5.16


5.14

Jado


5 to 49

50+

5.95

5.85

5.95

6.15

5.57

5.47

5.55

5.52

5.81

5.29

5.33

5.86

5.60

5.53

5.35

5.49

5.38

5.18

5.67

5.53

5.31

5.33

5.43

5.18

5.88

5.20

5.18

5.45

5.21

5.12

5.53

4.83

5.25

4.89

4.91

5.61

5.41

5.05

5.38

4.86

5.25

5.26

5.08

5.26

5.08

5.17

5.26

5.12

4.83

4.89

5.00

4.86

4.73

4.92

4.43

4.56

5.32

4.74

5.03

5.00


4.77

4.67

4.71

5.00

4.69

4.56

4.75

4.88

4.89

4.54

5.00

Alsons (Masco)

4.40

3.50

4.66

4.27

4.60

4.42

4.38

4.43

4.26

4.34

4.82

138


BATH FIXTURES Brand Familiarity REGION

Kohler American Standards Jacuzzi Eljer Sterling Toto Grohe Crane Plumbing Mansfield Gerber Plumbing Fixtures Briggs Hansgrohe Swan BrassCraft Universal-Rundle Aquatic Duravit Pearl Rohl Geberit California Faucet Caroma Indicated At Least One None of these

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

94% 92% 82% 71% 69% 62% 61% 59% 57% 47% 45% 45% 38% 37% 37% 34% 28% 27% 26% 24% 22% 16% 98% 2%

100% 87% 93% 93% 80% 80% 80% 53% 53% 80% 60% 60% 60% 47% 60% 27% 13% 33% 33% 27% 27% 27% 100% 0%

93% 91% 83% 74% 69% 52% 50% 62% 64% 43% 52% 41% 26% 33% 41% 36% 26% 21% 17% 14% 19% 10% 100% 5%

91% 100% 59% 55% 59% 50% 46% 55% 55% 32% 18% 32% 46% 18% 23% 9% 23% 27% 18% 18% 9% 5% 100% 0%

93% 90% 90% 67% 70% 73% 77% 60% 50% 47% 47% 53% 37% 50% 30% 53% 40% 30% 40% 40% 33% 27% 100% 0%

Under $150K- $500K $150K $499K + 100% 94% 82% 77% 59% 41% 41% 47% 65% 24% 29% 12% 18% 12% 18% 12% 12% 6% 6% 6% 6% 0% 100% 0%

90% 90% 74% 63% 63% 57% 53% 60% 52% 44% 44% 37% 36% 40% 37% 39% 23% 24% 19% 16% 19% 16% 100% 3%

97% 93% 97% 83% 87% 83% 87% 63% 63% 67% 57% 80% 53% 43% 47% 37% 47% 43% 50% 50% 37% 23% 100% 0%


5 to 49

50+

98% 86% 86% 75% 71% 66% 66% 64% 61% 46% 50% 43% 50% 36% 34% 32% 30% 32% 30% 21% 18% 18% 100% 0%

95% 98% 81% 76% 71% 71% 63% 59% 56% 49% 39% 51% 37% 46% 44% 39% 29% 24% 29% 32% 22% 17% 100% 0%

83% 92% 75% 54% 63% 38% 46% 50% 50% 46% 46% 38% 17% 21% 29% 29% 21% 21% 13% 17% 29% 8% 100% 139 8%


BATH FIXTURES Brand Used in the Past 2 years REGION

Kohler American Standards Toto Jacuzzi Sterling Grohe Eljer Mansfield Crane Plumbing Hansgrohe BrassCraft Duravit Gerber Plumbing Fixtures Geberit Briggs Swan Universal-Rundle Aquatic California Faucet Rohl Pearl Caroma Indicated At Least One None of these

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

80% 68% 32% 28% 27% 25% 24% 21% 18% 17% 14% 10% 10% 9% 8% 7% 7% 6% 6% 6% 3% 2% 96% 4%

93% 80% 40% 40% 13% 40% 33% 7% 20% 33% 13% 7% 27% 0% 13% 7% 13% 0% 7% 0% 0% 7% 100% 0%

74% 57% 21% 33% 31% 17% 17% 19% 19% 12% 10% 2% 7% 2% 7% 5% 7% 7% 2% 2% 2% 0% 93% 7%

91% 77% 27% 14% 27% 32% 32% 27% 14% 14% 9% 18% 5% 14% 5% 14% 0% 5% 0% 5% 5% 0% 100% 0%

73% 70% 47% 23% 27% 23% 23% 27% 20% 17% 23% 17% 10% 20% 10% 7% 10% 10% 13% 13% 3% 3% 97% 3%

Under $150K- $500K $150K $499K + 88% 53% 18% 24% 29% 12% 35% 41% 6% 0% 6% 6% 0% 6% 6% 0% 0% 6% 0% 0% 0% 0% 100% 0%

74% 73% 26% 21% 24% 18% 24% 18% 21% 7% 15% 7% 10% 5% 7% 7% 8% 5% 3% 3% 2% 2% 95% 5%

87% 67% 53% 43% 30% 47% 17% 17% 20% 47% 17% 20% 17% 20% 13% 13% 10% 10% 13% 13% 7% 3% 97% 3%


5 to 49

84% 61% 36% 34% 23% 34% 23% 30% 18% 21% 16% 11% 9% 9% 11% 9% 9% 7% 5% 2% 2% 2% 98% 2%

85% 78% 37% 27% 29% 24% 32% 10% 24% 20% 20% 15% 12% 15% 5% 10% 10% 7% 10% 12% 2% 2% 100% 0%

50+ 63% 63% 17% 17% 29% 8% 13% 25% 8% 4% 0% 0% 8% 0% 8% 0% 0% 4% 0% 0% 4% 0% 88% 140 13%


BATH FIXTURES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

46%

53%

43%

55%

40%

29%

45%

American Standards

17%

20%

21%

18%

10%

18%

Toto

8%

20%

5%

5%

10%

Sterling

6%

0%

10%

0%

Eljer

4%

7%

0%

Mansfield

3%

0%

Crane Plumbing

2%

Hansgrohe


5 to 49

50+

57%

50%

49%

33%

24%

3%

16%

15%

25%

6%

8%

10%

11%

7%

4%

7%

6%

5%

7%

5%

5%

8%

14%

0%

18%

0%

3%

2%

7%

0%

2%

0%

7%

6%

3%

0%

2%

2%

4%

0%

2%

5%

0%

0%

3%

0%

2%

2%

0%

2%

0%

2%

0%

3%

0%

0%

7%

2%

2%

0%

Aquatic

1%

0%

2%

0%

0%

6%

0%

0%

2%

0%

0%

BrassCraft

1%

0%

0%

0%

3%

0%

2%

0%

2%

0%

0%

Duravit

1%

0%

0%

0%

3%

0%

0%

3%

0%

2%

0%


1%

0%

0%

0%

3%

0%

0%

3%

0%

2%

0%

Swan

1%

0%

0%

0%

3%

0%

2%

0%

0%

2%

0%

100%

100%

88%

96%

90%

88%

92%

93%

96%

98%

75%

0%

0%

12%

5%

10%

12%

8%

7%

5%

2%

25%

141



BATH FIXTURES Quality Ratings REGION

Kohler Toto Grohe Jacuzzi American Standards Hansgrohe Gerber Plumbing Fixtures Duravit Eljer Rohl Sterling BrassCraft Mansfield Crane Plumbing Universal-Rundle Geberit Aquatic Briggs Swan California Faucet Pearl Caroma

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

5.96 5.65 5.65 5.47 5.40 5.38 4.96 4.94 4.78 4.76 4.68 4.61 4.61 4.58 4.57 4.57 4.55 4.40 4.29 4.27 4.24 3.93

5.72 5.36 5.36 5.36 5.17 5.33 5.00 4.60 4.26 4.58 4.43 4.25 4.18 4.12 4.00 3.73 4.50 3.71 3.94 3.67 4.00 3.90

6.24 5.89 5.74 5.74 5.52 5.76 4.92 5.31 4.95 4.70 5.00 4.62 4.97 4.83 4.90 4.00 4.71 4.75 4.43 5.11 4.18 3.60

5.88 5.53 5.53 5.53 5.64 4.60 4.85 4.89 5.22 4.88 4.53 4.75 4.53 4.56 4.40 4.88 4.00 4.00 4.33 3.60 4.56 3.25

5.80 5.69 5.56 5.19 5.21 5.41 5.05 4.88 4.69 4.85 4.59 4.82 4.48 4.60 4.87 5.24 4.62 4.68 4.50 4.47 4.29 4.36

Under $150K- $500K $150K $499K + 6.35 6.31 6.33 6.00 5.59 5.83 5.33 5.33 5.18 4.83 5.07 5.33 5.25 4.92 4.62 5.40 5.00 4.90 4.57 4.25 4.80 3.50

5.77 5.44 5.42 5.25 5.56 5.14 5.00 4.61 4.96 4.57 4.61 4.56 4.66 4.71 4.74 4.56 4.42 4.57 4.35 4.10 4.27 3.71

6.10 5.69 5.49 5.54 5.00 5.55 4.79 5.20 4.32 4.95 4.62 4.50 4.15 4.21 4.29 4.38 4.63 3.96 4.12 4.47 4.05 4.36


5 to 49

50+

6.02 5.93 5.55 5.39 5.17 5.21 4.97 5.20 4.70 4.79 4.47 4.35 4.69 4.47 4.42 4.67 4.37 4.28 4.30 4.29 4.00 3.67

5.84 5.47 5.45 5.54 5.43 5.42 4.85 4.76 4.91 5.04 4.59 4.87 4.39 4.66 4.58 4.52 4.50 4.29 4.38 4.28 4.68 4.13

6.08 5.38 5.87 5.48 5.74 5.62 5.18 4.75 4.61 3.50 5.24 4.38 4.94 4.60 5.00 4.50 5.11 4.87 3.83 4.22 142 3.71 4.00


BATH FIXTURES Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.56

6.33

6.70

6.19

6.78

6.47

6.56

Product Price

5.84

5.93

5.95

5.81

5.67

5.87

Warranty

5.79

5.60

5.86

5.67

5.89

5.77

5.93

5.89

5.38

5.58

5.47

5.57


5.50

6.00


4.75


4.45


Under $150K- $500K $150K $499K +


5 to 49

50+

6.61

6.60

6.60

6.39

5.81

5.89

5.81

5.78

6.06

5.47

5.77

6.00

5.76

5.88

5.67

5.81

5.67

5.74

5.89

5.62

5.90

5.83

5.29

5.89

5.20

5.61

5.71

5.52

5.55

5.78

5.54

4.81

5.70

5.73

5.53

5.32

5.62

5.22

5.83

4.67

4.68

4.38

5.19

4.07

4.72

5.18

4.62

4.85

4.83

4.33

4.46

3.67

5.11

4.40

4.67

4.04

4.26

4.50

4.78

143


BATHROOM VENTILATION/FANS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Broan

91%

94%

82%

89%

100%

90%

87%

Nutone

89%

88%

85%

89%

94%

90%

Panasonic

85%

100%

76%

82%

91%

Fantech

52%

69%

39%

48%

Delta Breez

40%

38%

42%

American Aldes

30%

25%


96% 4%

None of these

Under $150K- $500K $150K $499K +


5 to 49

50+

100%

90%

90%

95%

87%

93%

88%

93%

84%

85%

82%

93%

85%

85%

84%

59%

35%

52%

64%

56%

51%

42%

33%

44%

35%

33%

57%

42%

34%

47%

24%

22%

44%

20%

27%

43%

27%

32%

32%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

0%

9%

4%

0%

5%

5%

0%

4%

2%

5%

144


BATHROOM VENTILATION/FANS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Broan

68%

56%

67%

63%

78%

60%

73%

Nutone

65%

63%

76%

52%

66%

55%

Panasonic

55%

75%

39%

52%

63%

Fantech

20%

38%

15%

19%

Delta Breez

12%

13%

12%

5%

6%

96% 4%

American Aldes Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

61%

58%

71%

84%

68%

64%

54%

76%

68%

40%

47%

82%

58%

54%

47%

19%

10%

20%

29%

21%

20%

21%

11%

13%

10%

12%

14%

15%

5%

21%

3%

4%

6%

5%

5%

4%

4%

2%

11%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

0%

9%

4%

0%

5%

5%

0%

4%

2%

5%

145


BATHROOM VENTILATION/FANS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Broan

33%

19%

46%

37%

25%

45%

40%

Nutone

27%

19%

24%

30%

31%

25%

Panasonic

25%

50%

12%

22%

28%

Delta Breez

8%

0%

6%

4%

American Aldes

5%

0%

0%

Fantech

1%

0%

99%

1%


None

Under $150K- $500K $150K $499K +


5 to 49

50+

11%

31%

29%

47%

33%

14%

23%

34%

21%

15%

15%

54%

33%

24%

5%

6%

5%

2%

11%

2%

2%

16%

4%

0%

5%

0%

0%

2%

0%

0%

0%

0%

3%

0%

0%

4%

2%

0%

0%

88%

88%

96%

94%

95%

90%

93%

94%

90%

90%

13%

12%

4%

6%

5%

10%

7%

6%

10%

11%

146


BATHROOM VENTILATION/FANS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Panasonic

5.72

5.78

5.61

5.56

5.92

5.40

5.51

Broan

5.54

5.52

5.78

5.39

5.42

5.20

NuTone

5.47

5.46

5.62

5.26

5.50

Fantech

5.07

5.42

4.78

4.88

Delta Breez

4.64

4.83

4.96

American Aldes

4.23

4.00

4.23


5 to 49

50+

6.31

5.78

5.60

5.83

5.55

5.71

5.52

5.41

5.90

5.46

5.37

5.68

5.43

5.43

5.75

5.20

5.00

5.07

5.12

5.28

4.90

4.67

4.31

4.39

4.09

5.06

4.29

4.70

4.36

5.00

4.20

4.33

2.83

4.48

4.35

4.48

4.05

4.00

147


BATHROOM VENTILATION/FANS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.64

7.00

6.72

6.46

6.53

6.47

6.67


5.95

5.86

6.41

5.77

5.70

5.68


5.91

6.43

6.07

5.19

6.13

Product Price

5.87

5.21

6.31

5.62

Warranty

5.77

5.86

6.07


5.39

5.57


4.78


4.65


5 to 49

50+

6.69

6.67

6.62

6.59

6.15

5.73

5.71

6.11

6.24

6.21

5.91

5.69

5.89

5.76

6.29

5.97

5.74

6.06

5.58

5.69

5.73

6.65

5.19

5.93

5.63

5.74

5.92

5.64

5.65

6.35

5.41

5.31

5.37

4.74

5.59

5.46

5.24

5.49

5.59

5.07

4.76

3.77

5.53

4.89

4.59

5.08

5.00

4.11

5.65

5.07

4.97

4.12

4.60

4.42

4.80

4.50

4.44

4.76

4.94

148


CABINETS: SEMI-CUSTOM AND CUSTOM Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kraftmaid

80%

83%

92%

82%

80%

83%

91%

Bruce

47%

71%

54%

35%

33%

72%

Wellborn

46%

42%

57%

53%

37%

Wood-Mode

46%

63%

35%

47%

Quaker Maid

46%

54%

49%

Brookhaven

38%

50%


35%

Omega Cabinetry


5 to 49

50+

78%

96%

85%

53%

45%

43%

53%

48%

40%

61%

45%

43%

58%

44%

27%

50%

50%

40%

57%

53%

50%

20%

41%

37%

56%

45%

41%

44%

54%

20%

22%

59%

30%

39%

32%

41%

40%

38%

20%

50%

30%

41%

30%

39%

30%

43%

49%

31%

13%

35%

50%

24%

24%

40%

33%

26%

46%

40%

35%

13%

Decora

33%

33%

27%

35%

30%

44%

26%

30%

42%

23%

20%

Ultracraft

30%

33%

27%

35%

30%

44%

23%

35%

33%

31%

20%

Canac

31%

25%

35%

12%

33%

39%

21%

35%

42%

23%

7%

Yorktowne

32%

42%

27%

24%

23%

39%

23%

32%

31%

35%

0%

Bertch

33%

42%

19%

35%

23%

44%

19%

32%

40%

21%

13%

Woodharbor

25%

21%

19%

29%

20%

33%

13%

27%

27%

23%

0%

Aya Kitchens

23%

21%

19%

18%

17%

33%

11%

22%

22%

19%

7%

Waypoint Living Spaces

22%

25%

16%

18%

20%

33%

11%

24%

29%

17%

0%

Henrybuilt

22%

25%

14%

18%

20%

39%

9%

22%

22%

19%

7%


89%

88%

95%

88%

80%

89%

93%

81%

96%

90%

60% 149

None

11%

13%

5%

12%

20%

11%

8%

19%

4%

10%

40%


CABINETS: SEMI-CUSTOM AND CUSTOM Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kraftmaid

49%

46%

57%

47%

33%

67%

47%

Bruce

18%

29%

19%

12%

7%

28%

Bertch

13%

17%

8%

12%

0%

Quaker Maid

13%

21%

11%

0%

Wellborn

13%

13%

22%

Wood-Mode

11%

21%

Decora

11%

Brookhaven


5 to 49

50+

35%

60%

40%

27%

17%

11%

18%

17%

13%

11%

6%

11%

9%

10%

0%

13%

11%

15%

8%

11%

15%

7%

0%

3%

6%

13%

11%

13%

13%

0%

5%

18%

3%

11%

8%

14%

11%

13%

0%

4%

8%

12%

13%

17%

8%

8%

13%

6%

7%

7%

17%

3%

6%

7%

6%

4%

14%

9%

6%

7%

Yorktowne

6%

0%

11%

0%

7%

11%

6%

3%

4%

8%

0%

Omega Cabinetry

6%

8%

3%

6%

3%

0%

4%

8%

4%

4%

7%


6%

13%

0%

0%

3%

0%

0%

11%

4%

4%

0%

Ultracraft

5%

4%

5%

6%

13%

11%

4%

11%

7%

8%

7%

Henrybuilt

1%

0%

3%

0%

3%

0%

2%

3%

2%

2%

0%

Woodharbor

1%

0%

3%

6%

0%

0%

2%

3%

0%

4%

0%

Canac

1%

0%

3%

0%

0%

6%

0%

0%

2%

0%

0%


1%

0%

0%

0%

3%

0%

2%

0%

2%

0%

0%


70%

79%

68%

59%

40%

78%

59%

57%

64%

63%

150 47%

None

30%

21%

32%

41%

60%

22%

42%

43%

36%

38%

53%


CABINETS: SEMI-CUSTOM AND CUSTOM Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kraftmaid

26%

21%

24%

24%

23%

39%

23%

Wellborn

5%

4%

8%

0%

0%

6%

Bertch

4%

4%

3%

6%

0%

Brookhaven

3%

13%

0%

6%

Quaker Maid

3%

4%

8%

Wood-Mode

3%

8%

Bruce

3%

Decora


5 to 49

50+

16%

33%

17%

13%

6%

0%

4%

4%

0%

11%

0%

3%

2%

4%

0%

0%

0%

2%

8%

4%

4%

0%

0%

0%

0%

8%

0%

2%

4%

7%

3%

0%

0%

0%

2%

5%

2%

4%

0%

4%

0%

0%

3%

0%

4%

0%

4%

0%

0%

3%

0%

3%

0%

3%

0%

2%

3%

0%

4%

0%

Omega Cabinetry

3%

4%

3%

0%

0%

0%

2%

3%

2%

0%

7%


2%

8%

0%

0%

0%

0%

0%

5%

2%

2%

0%

Canac

1%

0%

3%

0%

0%

6%

0%

0%

2%

0%

0%

Ultracraft

1%

0%

0%

6%

0%

6%

0%

0%

0%

0%

7%

Woodharbor

1%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

Yorktowne

1%

0%

3%

0%

0%

0%

0%

3%

2%

0%

0%


60%

71%

60%

41%

30%

67%

49%

46%

62%

46%

33% 151

None

40%

29%

41%

59%

70%

33%

51%

54%

38%

54%

67%


CABINETS: SEMI-CUSTOM AND CUSTOM Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5.27

5.80

5.25

5.00

4.92

5.11

5.33

Wood-Mode

5.27

5.53

5.07

5.38

5.06

5.70

Kraftmaid

5.13

4.67

5.52

5.04

5.04

Wellborn

5.13

5.00

5.36

4.73

Quaker Maid

5.04

4.83

5.62

Bruce

4.97

5.00

Decora

4.96

Bertch


5 to 49

50+

5.26

5.62

4.83

5.33

5.25

5.12

5.48

5.03

5.25

5.50

5.24

4.76

5.05

5.13

5.60

5.29

5.21

5.15

5.05

5.37

4.83

5.17

4.42

4.85

5.09

5.34

4.39

4.86

5.21

5.00

5.21

4.33

4.92

5.29

5.29

4.20

5.09

4.77

5.29

4.92

5.21

5.22

4.54

5.00

5.13

4.71

5.04

4.74

5.40

4.96

5.36

5.18

4.42

4.80

4.70

5.00

5.06

4.96

5.00

4.67

Brookhaven

4.84

4.87

5.00

4.87

4.64

4.50

4.89

4.94

5.04

4.64

4.75

Ultracraft

4.79

4.20

5.15

4.62

5.00

5.33

4.84

4.40

5.11

4.48

5.00

Omega Cabinetry

4.78

4.87

4.75

4.70

4.79

5.29

4.76

4.63

4.75

4.71

5.67

Yorktowne

4.73

4.77

5.08

4.78

4.27

4.78

4.86

4.50

5.10

4.45

4.33

Canac

4.59

4.00

4.75

5.00

4.64

4.75

4.90

4.07

4.57

4.53

5.00

Woodharbor

4.55

4.50

4.62

4.78

4.25

4.86

4.73

4.09

4.72

4.36

4.00

Henrybuilt

4.54

4.25

4.86

4.20

4.75

4.88

4.75

3.88

4.69

4.31

5.00


4.50

4.12

4.78

4.40

4.62

4.86

4.50

4.22

4.62

4.38

152 4.00

AYA Kitchens

4.48

3.86

5.18

4.00

4.38

4.86

4.87

3.56

4.54

4.38

5.00


CABINETS: SEMI-CUSTOM AND CUSTOM Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.31

6.18

6.32

6.71

6.22

6.25

6.31

Warranty

6.22

6.35

6.14

6.14

6.22

6.25


6.09

6.00

6.09

6.29

6.11

Product Price

6.07

5.82

6.18

6.43


5.87

5.71

5.95


5.49

5.53


5.33

5.35

UNITS BUILT

Less than 5

5 to 49

50+

6.35

6.39

6.18

6.40

6.23

6.18

6.29

6.32

5.40

6.00

6.15

6.06

5.93

6.36

5.80

6.00

6.00

6.31

5.76

5.96

6.18

6.20

6.14

5.78

6.17

6.04

5.41

5.79

5.95

6.00

5.77

5.14

5.00

5.33

5.69

5.29

5.46

5.55

5.40

5.82

4.57

4.67

5.17

5.46

5.24

5.14

5.50

5.60

153


CABINETS: STOCK Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Kraftmaid

79%

85%

91%

70%

77%

77%

83%

83%

85%

79%

80%

Merillat

71%

74%

56%

80%

70%

77%

60%

80%

70%

66%

72%

Aristokraft

56%

70%

59%

80%

60%

64%

60%

80%

61%

74%

64%

Kitchen Craft

56%

37%

66%

55%

57%

59%

54%

50%

37%

61%

76%

Mastercraft

50%

37%

53%

45%

60%

55%

44%

57%

46%

37%

76%

Bruce

48%

67%

41%

40%

27%

41%

46%

40%

44%

47%

36%

Decora

46%

44%

34%

45%

47%

41%

39%

50%

37%

40%

56%

Timberlake

44%

44%

47%

25%

53%

27%

40%

63%

37%

40%

64%

Quaker Maid

44%

56%

38%

40%

30%

46%

35%

47%

46%

40%

32%

Wellborn

42%

48%

38%

40%

37%

23%

37%

60%

37%

45%

40%

Schrock

37%

41%

16%

45%

33%

32%

30%

37%

35%

40%

16%

Yorktowne

31%

59%

16%

20%

27%

27%

25%

43%

30%

32%

28%

Homecrest

29%

22%

16%

45%

33%

36%

23%

30%

30%

26%

24%

Quality Cabinets

28%

26%

28%

10%

37%

27%

21%

37%

20%

34%

28%

Mid Continent

28%

11%

22%

25%

40%

18%

23%

33%

17%

32%

28%

Armstrong

20%

26%

16%

5%

33%

27%

14%

30%

20%

21%

24%

Aya Kitchens

19%

11%

6%

15%

27%

18%

9%

23%

13%

16%

16%


95%

100%

97%

95%

93%

91%

98%

97%

94%

97%

100% 154

5%

0%

3%

5%

7%

9%

2%

3%

7%

3%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT


CABINETS: STOCK Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kraftmaid

33%

44%

44%

15%

30%

46%

32%

Aristokraft

24%

22%

31%

25%

27%

32%

Bruce

18%

30%

22%

25%

3%

Merillat

17%

15%

13%

25%

Decora

15%

7%

19%

Mastercraft

13%

4%

Timberlake

13%

Kitchen Craft Wellborn


5 to 49

50+

33%

37%

40%

24%

28%

20%

15%

37%

32%

23%

19%

17%

13%

24%

24%

13%

23%

14%

13%

13%

13%

24%

15%

20%

23%

11%

20%

11%

11%

32%

31%

10%

17%

27%

16%

10%

9%

11%

40%

15%

22%

0%

13%

9%

12%

20%

9%

16%

20%

13%

4%

16%

10%

20%

18%

12%

10%

11%

18%

8%

11%

15%

9%

15%

7%

9%

9%

17%

9%

16%

8%

Quality Cabinets

9%

11%

9%

10%

13%

5%

12%

13%

4%

18%

12%

Schrock

9%

19%

0%

25%

3%

14%

11%

7%

13%

13%

0%

Yorktowne

8%

22%

3%

10%

3%

14%

7%

10%

11%

11%

4%

Mid Continent

8%

0%

13%

5%

7%

0%

9%

7%

0%

11%

12%

Quaker Maid

6%

15%

6%

5%

0%

9%

5%

7%

7%

8%

4%

Homecrest

6%

4%

3%

15%

3%

14%

4%

3%

7%

5%

4%

Armstrong

2%

4%

0%

0%

3%

0%

0%

7%

2%

0%

4%

Aya Kitchens

2%

4%

3%

0%

0%

0%

2%

3%

2%

0%

4%


79%

85%

81%

85%

63%

73%

83%

73%

74%

87%

72%

None

21%

15%

19%

15%

37%

27%

18%

27%

26%

13%

28%

155


CABINETS: STOCK Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kraftmaid

13%

15%

19%

0%

10%

14%

12%

Aristokraft

11%

7%

6%

10%

17%

5%

Merillat

7%

11%

6%

15%

3%

Decora

7%

4%

9%

0%

Mastercraft

4%

0%

9%

Bruce

5%

7%

Yorktowne

3%

Mid Continent


5 to 49

50+

10%

17%

13%

0%

16%

3%

7%

18%

4%

5%

12%

3%

9%

3%

16%

10%

5%

5%

10%

7%

3%

12%

5%

3%

14%

2%

3%

2%

0%

16%

3%

5%

0%

5%

4%

3%

0%

11%

0%

11%

3%

5%

0%

0%

4%

10%

7%

3%

4%

3%

0%

6%

5%

3%

0%

5%

3%

0%

8%

4%

Schrock

3%

4%

0%

10%

3%

5%

4%

3%

7%

3%

0%

Kitchen Craft

3%

0%

6%

0%

0%

5%

2%

0%

0%

5%

0%

Quality Cabinets

3%

0%

3%

0%

3%

0%

2%

3%

2%

0%

4%

Wellborn

3%

7%

0%

0%

0%

0%

4%

0%

2%

3%

0%

Quaker Maid

2%

4%

3%

5%

0%

5%

2%

3%

2%

3%

4%

Timberlake

2%

7%

0%

0%

0%

0%

2%

3%

2%

3%

0%

Homecrest

1%

4%

0%

0%

0%

0%

2%

0%

2%

0%

0%


69%

82%

75%

60%

53%

59%

75%

60%

65%

74%

64% 156

None

31%

19%

25%

40%

47%

41%

25%

40%

35%

26%

36%


CABINETS: STOCK Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

KraftMaid

5.00

4.83

5.68

4.62

4.68

5.25

5.16

Wellborn

4.97

4.72

5.60

4.69

4.85

4.67

Bruce

4.95

4.74

5.56

5.13

4.33

Yorktowne

4.93

4.89

5.38

4.67

Merillat

4.77

4.42

5.29

Schrock

4.76

4.62

Decora

4.74

Quality Cabinets


5 to 49

50+

4.45

4.91

5.03

5.17

5.09

4.86

5.00

4.80

5.18

5.17

5.08

4.47

5.00

4.74

5.27

4.80

5.17

5.09

4.57

4.95

5.15

4.56

4.79

4.63

5.10

4.86

4.36

4.69

4.82

4.87

5.00

5.33

3.91

4.50

5.14

4.14

5.08

4.65

3.83

4.56

5.36

4.50

4.63

4.45

4.94

4.53

4.63

4.55

5.20

4.74

4.00

5.82

4.00

4.57

5.17

4.67

4.64

4.41

4.62

5.62

Aristokraft

4.71

4.36

5.24

4.58

4.65

4.89

4.96

4.11

4.51

4.91

4.76

Kitchen Craft

4.68

4.40

5.27

4.47

4.30

5.00

4.89

3.95

4.30

4.82

5.00

Quaker Maid

4.67

4.65

5.20

4.50

4.25

5.09

4.70

4.35

4.76

4.71

4.30

MasterCraft

4.66

4.00

5.30

4.58

4.50

4.93

4.67

4.45

4.39

4.74

5.00

HomeCrest

4.60

4.62

5.12

4.54

4.27

5.00

4.59

4.30

4.59

4.36

5.00

Timberlake

4.57

4.31

5.05

4.30

4.44

4.57

4.60

4.52

4.31

4.89

4.63

Mid Continent

4.38

3.60

5.22

4.42

4.08

4.20

4.62

3.90

4.31

4.40

4.50

Armstrong

4.18

4.00

4.86

4.33

3.83

4.00

4.29

4.11

4.18

3.78

157 4.71

AYA Kitchens

4.13

3.60

5.00

4.83

3.67

4.50

4.36

3.62

4.31

3.50

4.50


CABINETS: STOCK Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Price

6.22

6.23

6.38

5.75

6.31

6.31

6.28

Product Performance

6.09

6.14

6.00

5.83

6.38

6.15


5.93

6.23

5.62

5.67

6.19

Warranty

5.72

6.00

5.29

5.17


5.61

5.68

5.62


5.50

5.64


5.20

5.18


5 to 49

50+

6.00

6.00

6.25

6.56

6.14

5.94

5.87

6.21

6.31

6.15

5.93

5.78

5.63

6.11

6.19

6.38

5.92

5.65

5.72

5.43

5.86

6.00

5.17

5.81

5.92

5.65

5.28

5.40

6.00

5.31

5.12

5.25

6.06

5.69

5.44

5.50

4.97

5.82

5.94

5.08

4.67

5.81

5.31

5.19

5.17

4.67

5.29

6.06

158


CARPET Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Mohawk

85%

79%

85%

87%

93%

88%

84%

Shaw

81%

68%

83%

80%

85%

75%


36%

16%

31%

27%

41%

Beaulieu

32%

16%

25%

27%

Shaheen

32%

26%

21%


91%

90%

9%

11%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

90%

82%

90%

90%

79%

87%

84%

76%

80%

50%

26%

29%

33%

29%

25%

37%

31%

21%

36%

28%

24%

30%

27%

33%

25%

24%

29%

26%

29%

20%

94%

93%

96%

100%

92%

94%

92%

95%

95%

6%

7%

4%

0%

8%

7%

8%

5%

5%

159


CARPET Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Mohawk

67%

63%

65%

53%

67%

69%

57%

Shaw

59%

42%

65%

60%

59%

56%


8%

0%

13%

0%

11%

Shaheen

8%

11%

2%

0%

Beaulieu

5%

5%

8%


83%

68%

None

17%

32%


5 to 49

50+

74%

61%

66%

65%

55%

68%

55%

61%

65%

13%

10%

3%

12%

8%

0%

4%

0%

3%

7%

6%

3%

0%

0%

7%

6%

7%

7%

6%

5%

10%

85%

80%

93%

88%

79%

90%

84%

87%

75%

15%

20%

7%

13%

21%

10%

16%

13%

25%

160


CARPET Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Mohawk

34%

5.50

5.85

5.70

5.61

6.40

5.54

Shaw

29%

4.85

5.77

5.63

5.32

5.77


2%

4.12

4.83

5.00

4.58

Beaulieu

1%

4.00

4.79

4.78

Shaheen

2%

3.80

4.75

5.00


5 to 49

50+

5.75

5.61

5.87

5.55

5.49

5.38

5.46

5.57

5.35

4.88

4.69

4.60

4.95

4.78

3.57

4.70

4.40

4.50

4.88

4.76

4.62

4.38

4.64

4.80

4.35

4.88

4.59

4.79

3.67

161


CARPET Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Mohawk

5.71

5.50

5.85

5.70

5.61

6.40

5.54

Shaw

5.49

4.85

5.77

5.63

5.32

5.77


4.69

4.12

4.83

5.00

4.58

Beaulieu

4.63

4.00

4.79

4.78

Shaheen

4.57

3.80

4.75

5.00


5 to 49

50+

5.75

5.61

5.87

5.55

5.49

5.38

5.46

5.57

5.35

4.88

4.69

4.60

4.95

4.78

3.57

4.70

4.40

4.50

4.88

4.76

4.62

4.38

4.64

4.80

4.35

4.88

4.59

4.79

3.67

162


CARPET Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


6.23

6.10

6.36

5.92

6.24

6.46

6.09

Warranty

6.21

6.30

6.17

6.08

6.35

6.46

Product Price

6.19

6.10

6.25

6.08

6.18

Product Performance

6.16

6.30

6.06

6.17


5.76

6.40

5.75


5.20

5.10


4.99


4.93


5 to 49

50+

6.37

6.00

6.32

6.57

5.98

6.58

6.03

6.21

6.64

6.54

6.14

6.05

6.15

5.93

6.79

6.29

6.15

6.00

6.53

5.82

6.21

6.86

5.17

5.82

5.92

5.65

5.89

5.55

5.86

6.07

5.39

4.83

5.12

5.31

4.93

5.74

5.21

5.14

5.29

5.10

4.86

4.42

5.59

6.08

4.56

5.21

5.15

4.61

5.36

4.70

5.03

4.83

4.94

5.38

4.77

5.00

4.97

4.68

5.36

163


CAULK/SEALANTS Brand Familiarity REGION

Gorilla Glue Ge Silicones, Sealants, Adhesives Dap (Phenoseal) Dow Corning Loctite Great Stuff Elmer‘s Probond Macco/Liquid Nails Red Devil OSI Sealants Laticrete Geocel White Lightning Custom Building Products Franklin International Green Glue (Saint-Gobain) Cyclovac Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

78%

87%

79%

77%

83%

77%

85%

77%

87%

71%

88%

83%

90%

74% 69% 69% 69% 58% 61% 57% 52% 46% 39% 36% 35% 29% 20% 20% 97%

83% 65% 61% 65% 61% 52% 65% 48% 57% 57% 13% 35% 30% 13% 9% 96%

74% 79% 74% 79% 58% 50% 61% 53% 47% 32% 55% 34% 29% 18% 18% 100%

77% 88% 82% 77% 65% 77% 53% 59% 35% 53% 24% 18% 29% 18% 6% 100%

83% 70% 73% 63% 60% 67% 50% 50% 43% 27% 40% 40% 20% 17% 23% 93%

3%

4%

0%

0%

7%


5 to 49

50+

79%

80%

83%

82%

75%

79%

82%

83%

64%

81% 74% 77% 81% 55% 61% 55% 55% 36% 48% 39% 39% 29% 23% 19% 100%

81% 79% 73% 73% 67% 60% 50% 48% 46% 33% 31% 29% 25% 10% 8% 98%

72% 69% 66% 59% 55% 55% 72% 55% 59% 38% 45% 35% 28% 21% 24% 93%

82% 77% 71% 69% 57% 51% 57% 45% 47% 41% 35% 31% 28% 18% 16% 96%

72% 74% 70% 74% 59% 65% 57% 61% 41% 35% 28% 35% 26% 13% 11% 100%

91% 73% 91% 73% 82% 73% 64% 46% 64% 46% 82% 36% 27% 27% 36% 91%

0%

2%

7%

4%

0%

9%

164


CAULK/SEALANTS Brand Used in the Past 2 years REGION

Dap (Phenoseal) Ge Silicones, Sealants, Adhesives Gorilla Glue Great Stuff Loctite Dow Corning Macco/Liquid Nails OSI Sealants Red Devil Elmer'S Probond Laticrete Geocel White Lightning Custom Building Products Franklin International Cyclovac Green Glue (Saint-Gobain) Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

64%

65%

58%

59%

70%

55%

69%

61%

74%

47%

77%

63%

61%

58% 54% 52% 52% 48% 36% 34% 31% 26% 17% 16% 16% 14% 4% 6% 96%

57% 48% 44% 52% 35% 30% 35% 35% 35% 30% 9% 26% 22% 9% 4% 91%

63% 63% 66% 55% 47% 45% 32% 29% 37% 13% 29% 8% 13% 3% 5% 100%

59% 65% 65% 77% 65% 53% 29% 41% 12% 24% 12% 6% 24% 0% 6% 100%

57% 50% 47% 40% 40% 23% 30% 30% 17% 3% 7% 13% 0% 3% 0% 90%

4%

9%

0%

0%

10%


5 to 49

50+

62%

65%

59%

73%

60%

66%

69%

61%

36%

55% 61% 55% 58% 42% 45% 32% 29% 19% 16% 16% 13% 16% 0% 3% 97%

63% 63% 63% 54% 54% 38% 29% 35% 29% 17% 19% 13% 13% 4% 6% 98%

59% 41% 45% 48% 35% 28% 35% 31% 31% 14% 10% 14% 10% 7% 0% 90%

57% 57% 53% 57% 37% 28% 29% 31% 26% 16% 16% 14% 8% 4% 2% 96%

65% 57% 59% 52% 54% 52% 35% 37% 28% 17% 15% 15% 22% 4% 7% 98%

46% 55% 55% 46% 46% 18% 27% 18% 27% 9% 18% 0% 0% 0% 0% 82%

3%

2%

10%

4%

2%

18%

165


CAULK/SEALANTS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Dap (Phenoseal)

19%

17%

24%

18%

23%

16%

27%

17%

22%

15%

46%

Ge Silicones, Sealants, Adhesives

18%

26%

16%

12%

23%

13%

23%

21%

26%

17%

0%

Macco/Liquid Nails

11%

9%

11%

6%

13%

10%

13%

7%

6%

13%

18%

Dow Corning

9%

9%

5%

24%

3%

10%

8%

7%

8%

11%

0%

OSI Sealants

9%

4%

8%

18%

7%

13%

8%

3%

8%

11%

0%

Great Stuff

9%

0%

8%

12%

10%

13%

4%

7%

8%

7%

9%

Loctite

4%

4%

3%

6%

0%

7%

2%

0%

4%

2%

0%

Geocel

3%

13%

5%

0%

0%

3%

4%

7%

8%

0%

9%

Laticrete

3%

9%

3%

0%

0%

3%

0%

7%

0%

7%

0%

White Lightning

3%

0%

8%

0%

0%

0%

4%

3%

2%

4%

0%

Gorilla Glue

2%

0%

3%

0%

3%

0%

2%

3%

0%

4%

0%

Franklin International

2%

0%

0%

6%

0%

3%

0%

0%

0%

2%

0%

Elmer'S Probond

1%

0%

3%

0%

0%

3%

0%

0%

2%

0%

0%

93%

91%

95%

100%

83%

94%

96%

83%

92%

94%

82%

7%

9%

5%

0%

17%

7%

4%

17%

8%

7%

18%


None

Under $150K- $500K $150K $499K +

UNITS BUILT

166


CAULK/SEALANTS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Macco/Liquid Nails

5.74

5.40

6.33

5.78

5.44

5.41

5.86

Loctite

5.65

5.57

5.94

5.37

5.58

5.52

Gorilla Glue GE Silicones, Sealants, Adhesives Dow Corning

5.64

5.54

5.67

5.39

5.83

5.58

5.69

5.65

5.15

5.50

5.25

5.50

GREAT STUFF

5.50

4.95

DAP (Phenoseal)

5.49

OSI Sealants


5 to 49

50+

5.83

5.54

5.88

6.00

5.61

5.88

5.78

5.48

5.80

5.74

5.45

5.91

5.41

5.86

5.82

5.70

5.53

5.36

6.00

5.59

5.72

4.78

5.95

5.37

5.52

5.48

5.54

5.41

5.79

4.67

5.80

5.37

5.63

5.50

5.65

5.17

5.46

5.59

5.30

5.80

5.59

5.28

5.26

5.11

5.63

5.59

5.40

5.61

5.40

5.43

5.06

5.65

5.93

5.15

5.44

5.54

5.23

5.06

5.74

5.33

Geocel

5.17

5.39

5.27

4.58

4.83

4.44

5.24

5.44

5.04

5.17

4.83

Laticrete

5.16

5.44

5.25

4.57

5.00

4.83

4.94

5.65

4.97

5.31

5.38

Elmer's ProBond

5.05

4.95

5.38

4.27

5.22

4.89

4.96

5.36

4.85

5.22

5.20

Red Devil

4.80

4.36

5.11

4.62

4.95

4.60

4.68

5.11

4.59

5.03

4.86

Custom Building Products

4.73

4.80

4.94

3.00

4.87

3.92

4.54

5.62

4.17

5.50

4.14

Cyclovac

4.57

4.43

4.91

3.00

4.44

3.33

4.50

5.40

4.23

5.33

4.17

White Lightning

4.52

4.38

4.58

4.33

4.56

4.07

4.42

5.14

4.48

4.60

4.44

Franklin International

4.45

3.82

4.23

5.25

4.80

4.40

4.52

4.36

4.32

4.75

3.33 167

Green Glue (Saint-Gobain)

4.33

4.38

4.45

3.50

4.57

3.43

4.53

4.75

3.50

5.17

4.75


CENTRAL VACUUMS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Beam Central Vacuum Systems By Electrolux

78%

70%

80%

73%

81%

70%

79%

Nutone

77%

85%

80%

67%

68%

60%

Hoover

66%

74%

69%

53%

58%

Eureka

66%

63%

66%

53%

H.P. Products Vacuflo

40%

33%

46%

Linear

31%

37%


93% 7%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

75%

80%

71%

89%

78%

78%

77%

75%

78%

30%

67%

70%

67%

63%

67%

58%

30%

62%

68%

67%

54%

67%

60%

23%

20%

31%

53%

31%

42%

56%

29%

33%

23%

30%

24%

38%

24%

33%

44%

96%

89%

93%

90%

80%

95%

90%

92%

92%

89%

4%

11%

7%

10%

20%

5%

10%

8%

8%

11%

168


CENTRAL VACUUMS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Nutone

42%

48%

46%

33%

26%

30%

41%


38%

33%

37%

33%

39%

30%

Hoover

18%

26%

20%

7%

13%

Eureka

15%

19%

14%

0%

H-P Products Vacuflo

15%

4%

17%

6%

7%


72%

None

28%

Linear

Under $150K- $500K $150K $499K +


5 to 49

50+

38%

31%

44%

56%

29%

48%

33%

42%

22%

0%

17%

23%

10%

19%

56%

10%

0%

12%

15%

8%

10%

44%

20%

10%

0%

10%

18%

8%

13%

33%

9%

0%

7%

0%

3%

13%

4%

6%

22%

74%

74%

67%

55%

50%

71%

68%

57%

77%

78%

26%

26%

33%

45%

50%

29%

33%

43%

23%

22%

169


CENTRAL VACUUMS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


25%

26%

23%

13%

26%

20%

17%

Nutone

25%

26%

26%

27%

7%

30%

Hoover

7%

7%

9%

7%

7%

H-P Products Vacuflo

5%

0%

6%

13%

Eureka

2%

4%

3%

Linear

1%

0%


64%

None

36%


5 to 49

50+

33%

26%

25%

0%

24%

13%

22%

21%

11%

0%

12%

3%

0%

10%

33%

7%

0%

3%

10%

4%

8%

0%

0%

0%

0%

3%

0%

0%

2%

11%

0%

0%

3%

0%

0%

3%

0%

2%

0%

63%

66%

60%

48%

50%

60%

60%

51%

69%

56%

37%

34%

40%

52%

50%

40%

40%

49%

31%

44%

170


CENTRAL VACUUMS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Beam Central Vacuum System by Electrolux

5.46

5.08

5.74

5.44

5.39

5.80

5.39

NuTone

5.23

5.00

5.44

5.36

5.07

5.33

H-P Products VACUFLO

5.22

4.92

5.54

5.00

5.09

Hoover

5.01

4.92

5.09

4.92

Eureka

4.88

4.76

5.09

Linear

4.87

5.15

5.13


5 to 49

50+

5.50

5.41

5.32

6.33

5.39

4.95

5.12

5.18

6.11

4.67

5.50

5.00

5.00

5.10

6.43

5.04

4.50

5.25

4.73

4.71

5.02

6.50

4.67

4.81

4.50

5.11

4.60

4.68

4.87

5.89

4.43

4.40

5.00

4.95

4.72

4.69

4.74

5.83

171


CERAMIC TILE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Dal-Tile

77%

79%

78%

75%

86%

75%

80%

79%

82%

76%

78%

Armstrong

75%

74%

80%

80%

77%

75%

80%

75%

78%

79%

78%

American Olean

61%

74%

59%

80%

64%

55%

70%

67%

71%

60%

70%

Congoleum

60%

58%

61%

65%

64%

60%

64%

58%

67%

52%

70%

Shaw

56%

42%

74%

55%

55%

75%

64%

42%

60%

60%

65%

Florida Tile

54%

42%

65%

40%

64%

50%

61%

50%

56%

50%

70%

Mannington

53%

68%

53%

60%

50%

30%

65%

54%

58%

43%

78%

Arizona Tile

38%

16%

37%

20%

68%

25%

38%

42%

29%

36%

52%

American Marazzi

38%

32%

35%

35%

36%

30%

35%

38%

31%

33%

44%

Monarch Tile

37%

11%

37%

30%

55%

40%

32%

38%

31%

38%

35%

Interceramic

35%

21%

31%

30%

46%

15%

38%

29%

27%

33%

39%

Porcelanosa

29%

32%

22%

10%

41%

5%

21%

54%

24%

26%

26%

Crossville

28%

16%

29%

20%

32%

20%

24%

33%

20%

29%

30%

Summitville Tile

26%

26%

18%

25%

27%

15%

23%

29%

20%

24%

26%

Laufen International

22%

11%

25%

10%

36%

10%

20%

38%

20%

17%

35%

Jeffrey Court

19%

11%

12%

15%

32%

5%

15%

29%

16%

14%

22% 172


95%

90%

98%

90%

100%

100%

96%

92%

96%

95%

96%

5%

11%

2%

10%

0%

0%

5%

8%

4%

5%

4%

None

Under $150K- $500K $150K $499K +

UNITS BUILT


CERAMIC TILE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Dal-Tile

58%

58%

55%

55%

64%

50%

61%

54%

56%

60%

57%

Armstrong

39%

32%

49%

50%

14%

60%

41%

17%

29%

45%

48%

American Olean

33%

47%

31%

50%

27%

45%

35%

33%

36%

45%

22%

Shaw

30%

21%

47%

25%

27%

35%

39%

21%

22%

38%

52%

Florida Tile

28%

5%

37%

30%

23%

25%

29%

25%

27%

29%

26%

Congoleum

18%

16%

22%

25%

9%

30%

20%

8%

18%

21%

17%

Mannington

18%

21%

16%

30%

0%

5%

21%

13%

18%

14%

17%

Monarch Tile

16%

5%

16%

10%

23%

25%

9%

21%

16%

12%

17%

Arizona Tile

15%

5%

14%

5%

36%

15%

17%

13%

16%

14%

17%

Interceramic

14%

5%

16%

20%

5%

10%

18%

0%

9%

14%

17%

Porcelanosa

12%

21%

8%

0%

0%

0%

5%

21%

9%

7%

4%

American Marazzi

11%

5%

14%

5%

5%

0%

14%

4%

9%

5%

17%

Crossville

8%

0%

10%

5%

5%

5%

6%

8%

7%

7%

4%

Summitville Tile

6%

0%

2%

10%

5%

10%

2%

4%

0%

10%

0%


4%

0%

8%

0%

0%

5%

3%

4%

0%

5%

9%

Jeffrey Court

3%

0%

0%

0%

9%

0%

2%

4%

2%

2%

0%

95%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100% 173

5%

16%

2%

15%

0%

5%

5%

13%

9%

5%

4%

Indicated At Least One None

Under $150K- $500K $150K $499K +

UNITS BUILT


CERAMIC TILE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dal-Tile

32%

21%

29%

30%

36%

30%

32%

Armstrong

13%

11%

18%

20%

0%

25%

American Olean

9%

16%

12%

5%

9%

Shaw

9%

5%

12%

5%

Florida Tile

7%

5%

8%

Arizona Tile

3%

0%

Interceramic

3%

Congoleum


5 to 49

50+

21%

29%

26%

35%

14%

4%

16%

12%

13%

20%

8%

13%

9%

17%

4%

18%

5%

14%

8%

4%

10%

26%

5%

5%

0%

8%

8%

7%

5%

9%

0%

5%

18%

0%

6%

4%

7%

5%

0%

0%

6%

5%

0%

5%

5%

0%

0%

7%

4%

2%

5%

2%

0%

0%

0%

2%

4%

2%

2%

0%

American Marazzi

1%

0%

0%

0%

5%

0%

2%

0%

2%

0%

0%

Crossville

1%

0%

2%

0%

0%

0%

2%

0%

2%

0%

0%

Monarch Tile

1%

0%

0%

0%

5%

0%

0%

4%

2%

0%

0%


86%

63%

90%

75%

96%

85%

89%

67%

80%

83%

91%

None

14%

37%

10%

25%

5%

15%

11%

33%

20%

17%

9% 174


CERAMIC TILE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dal-Tile

5.68

5.41

5.77

6.06

5.46

6.00

5.63

Porcelanosa

5.59

6.08

5.65

5.00

5.10

6.00

Florida Tile

5.46

4.92

5.66

5.67

5.26

Shaw

5.38

5.33

5.26

5.79

Armstrong

5.31

5.41

5.33

American Olean

5.30

5.42

Arizona Tile

5.27

Interceramic


5 to 49

50+

5.60

5.54

5.68

5.95

5.32

5.85

5.63

5.87

5.10

6.33

5.33

5.24

5.35

5.72

5.22

5.38

5.76

5.33

5.13

5.09

5.52

5.67

5.48

5.04

5.95

5.19

5.15

5.18

5.43

5.32

5.28

5.47

5.06

6.25

5.19

5.09

5.26

5.24

5.50

4.43

5.33

5.17

5.53

6.00

5.17

5.20

5.20

5.45

5.07

5.22

4.88

5.55

5.25

4.83

5.75

5.12

5.33

4.94

5.30

5.50

Monarch Tile

5.16

5.17

5.24

5.36

4.86

5.70

4.94

5.29

5.00

5.35

5.08

Summitville Tile

5.11

4.89

5.14

5.43

5.00

5.75

5.00

5.08

5.13

5.20

4.88

Crossville

5.10

4.57

5.26

5.50

4.89

6.20

4.78

5.23

5.00

5.31

4.89

American Marazzi

5.05

4.90

5.12

5.00

5.09

5.29

4.94

5.19

5.00

5.13

5.00

Mannington

5.01

5.12

5.03

5.50

4.44

5.62

5.04

4.67

5.00

4.96

5.10

Congoleum

4.92

5.12

4.89

5.19

4.58

5.60

4.77

4.81

4.92

5.16

4.50


4.79

4.67

4.79

5.00

4.78

6.00

4.53

4.91

4.79

5.00

4.60

Jeffrey Court

4.70

4.33

4.12

5.20

5.25

6.00

4.56

4.67

4.92

4.62

4.43

175


CERAMIC TILE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.25

6.08

6.30

6.27

6.24

6.65

6.08


6.05

6.08

6.11

6.27

5.76

6.29

Product Price

6.04

5.75

6.27

6.00

5.76


5.60

6.08

5.73

5.13

Warranty

5.60

5.17

5.61


5.51

5.17


5.17

4.92


5 to 49

50+

6.44

6.28

6.11

6.43

6.05

5.81

5.89

6.09

6.29

6.29

6.05

5.75

5.72

6.06

6.57

5.38

6.47

5.42

5.31

5.75

5.51

5.48

5.73

5.71

5.65

5.71

5.12

5.31

5.54

6.19

5.59

5.53

5.52

5.29

5.61

5.38

5.14

5.66

5.90

5.32

5.07

5.10

5.00

5.36

4.69

4.69

5.43

5.57

176


CLOSET/ORGANIZATION SYSTEMS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Rubbermaid

76%

83%

81%

82%

73%

90%

79%

California Closets

76%

87%

77%

68%

76%

80%

Closet Maid

73%

74%

71%

73%

73%

Closet Factory

44%

30%

45%

41%

Garage Tek

41%

39%

32%

Gladiator Garageworks (Whirlpool)

39%

26%

Schulte - Freedom/Rail

37%

Easy Track


5 to 49

50+

75%

78%

75%

93%

76%

78%

76%

75%

87%

80%

71%

72%

76%

68%

73%

58%

40%

44%

47%

50%

40%

40%

36%

49%

30%

35%

50%

43%

38%

33%

45%

46%

39%

50%

38%

39%

37%

45%

33%

35%

29%

36%

42%

40%

32%

42%

37%

35%

33%

31%

17%

23%

32%

42%

50%

24%

33%

32%

33%

13%

Proclosets.Com

31%

22%

26%

27%

36%

30%

25%

33%

30%

33%

13%

Easyclosets.Com

28%

13%

26%

23%

42%

30%

27%

28%

28%

33%

13%

Renin

23%

9%

16%

18%

36%

30%

16%

28%

20%

23%

20%


88%

91%

90%

91%

85%

100%

92%

81%

89%

88%

93%

None

12%

9%

10%

9%

15%

0%

8%

19%

11%

13%

7%

177


CLOSET/ORGANIZATION SYSTEMS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Closet Maid

38%

44%

52%

41%

24%

60%

44%

Rubbermaid

31%

26%

42%

36%

24%

40%

California Closets

28%

39%

19%

18%

39%


9%

4%

16%

9%


9%

13%

7%

Garage Tek

8%

4%

Easy Track

8%

Closet Factory


5 to 49

50+

25%

37%

50%

20%

40%

17%

30%

38%

27%

20%

32%

28%

28%

33%

27%

9%

10%

13%

6%

6%

18%

7%

14%

6%

0%

13%

6%

9%

8%

13%

13%

5%

12%

0%

11%

8%

9%

13%

0%

4%

0%

14%

9%

20%

6%

3%

4%

13%

0%

7%

4%

0%

9%

15%

0%

6%

11%

7%

10%

0%

Proclosets.Com

7%

4%

7%

14%

6%

10%

10%

3%

9%

8%

0%

Easyclosets.Com

3%

4%

0%

9%

3%

10%

5%

0%

4%

5%

0%

Renin

3%

4%

3%

0%

3%

0%

5%

0%

2%

3%

7%


71%

78%

71%

68%

58%

100%

70%

56%

67%

78%

47%

None

29%

22%

29%

32%

42%

0%

30%

44%

33%

23%

53%

178


CLOSET/ORGANIZATION SYSTEMS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Closet Maid

19%

22%

26%

9%

12%

40%

16%

California Closets

17%

17%

7%

14%

30%

10%

Rubbermaid

14%

13%

23%

14%

6%


3%

0%

7%

5%

Easy Track

3%

0%

0%

Proclosets.Com

3%

4%


1%

Easyclosets.Com


5 to 49

50+

14%

20%

18%

7%

19%

17%

19%

15%

20%

20%

18%

6%

15%

13%

13%

0%

10%

2%

3%

2%

5%

0%

9%

0%

20%

0%

0%

0%

5%

0%

0%

5%

0%

0%

3%

0%

2%

3%

0%

4%

0%

5%

0%

0%

3%

0%

0%

3%

7%

1%

0%

0%

5%

0%

0%

2%

0%

0%

3%

0%


61%

61%

61%

64%

49%

100%

62%

39%

57%

63%

47%

None

39%

39%

39%

36%

52%

0%

38%

61%

43%

38%

53%

179


CLOSET/ORGANIZATION SYSTEMS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

California Closets

5.41

5.38

5.70

5.39

5.19

5.27

5.58

Closet Maid

5.09

4.95

5.37

5.00

5.00

4.92

Garage Tek

4.96

4.91

5.33

5.09

4.68

Rubbermaid

4.91

4.68

5.17

4.81

Easy Track

4.84

5.20

4.71

Gladiator Garage/Works (Whirlpool)

4.80

5.17

SCHULTE - freedom/Rail

4.77

Closet Factory


5 to 49

50+

5.16

5.49

5.18

5.73

5.35

4.70

5.06

5.29

4.69

4.60

5.14

4.80

4.97

5.00

4.86

4.90

4.79

5.05

4.70

5.00

4.89

4.69

5.56

4.41

5.29

4.67

4.85

4.79

4.87

5.00

4.87

5.00

4.44

4.50

5.00

4.60

4.68

4.76

5.33

5.22

4.60

4.90

4.56

4.33

4.67

5.06

4.67

4.82

5.00

4.61

4.67

4.27

5.40

4.48

4.86

4.50

4.70

4.57

4.70

4.57

ProClosets.com

4.59

4.86

4.50

5.00

4.33

4.50

4.45

4.85

4.47

4.65

5.00

EasyClosets.com

4.49

4.50

4.22

5.33

4.31

4.60

4.39

4.58

4.25

4.62

5.00

Renin

4.14

3.67

3.40

5.20

4.13

4.40

3.58

4.64

3.69

4.45

4.75 180


DECKING: COMPOSITE/PVC Brand Familiarity REGION

Trex Azek Decks Certainteed Timbertech Choicedek (Weyerhaeuser) Fiberon Evergrain Composite Decking (Tamko Products) Deck-Rite Composatron/Premier Composite Railing Deck & Fence Kleer Decking Moistureshield (A.E.R.T.) Latitudes Decking Kodiak Eon (Gracious Living) Tufboard Deck Genovations Decking Gossen Nyloboard Royal Group Nexwood LB Plastics Kroy Nuconsteel Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

86% 77% 76% 68% 47% 44%

88% 92% 76% 64% 52% 56%

86% 79% 79% 76% 48% 45%

92% 84% 76% 76% 52% 56%

90% 66% 69% 66% 41% 38%

89% 78% 78% 67% 39% 72%

94% 84% 84% 77% 53% 47%

39%

48%

48%

28%

38%

28%

31%

32%

38%

32%

31%

31%

36%

35%

24%

28% 28% 26% 25% 24% 23% 22% 22% 22% 22% 20% 20% 20% 19% 96% 4%

52% 36% 44% 32% 32% 24% 32% 32% 32% 24% 24% 28% 24% 24% 96% 4%

35% 35% 31% 28% 31% 31% 28% 35% 28% 35% 28% 31% 31% 28% 97% 3%

20% 16% 24% 24% 24% 20% 28% 20% 12% 12% 20% 16% 12% 16% 100% 0%


5 to 49

50+

79% 71% 54% 57% 43% 36%

91% 78% 82% 67% 51% 51%

90% 83% 65% 75% 46% 48%

80% 73% 87% 67% 47% 40%

48%

32%

42%

40%

40%

44%

34%

25%

38%

31%

27%

31%

44%

31%

25%

38%

27%

27%

24% 28% 17% 24% 14% 24% 14% 14% 24% 21% 21% 14% 17% 17% 93% 7%

28% 33% 28% 33% 28% 28% 33% 22% 28% 28% 22% 28% 22% 22% 100% 0%

36% 31% 27% 26% 26% 24% 23% 29% 23% 23% 24% 23% 21% 21% 98% 2%

29% 21% 32% 25% 21% 25% 25% 18% 25% 21% 21% 18% 21% 21% 89% 11%

38% 31% 27% 24% 24% 22% 24% 24% 27% 22% 20% 22% 22% 18% 100% 0%

29% 27% 31% 29% 25% 27% 25% 25% 21% 23% 25% 19% 19% 23% 96% 4%

27% 27% 27% 27% 27% 27% 27% 27% 27% 27% 27% 33% 27% 181 27% 87% 13%


DECKING: COMPOSITE/PVC Brand Used in the Past 2 years REGION

Trex Certainteed Timbertech Azek Decks Evergrain Composite Decking (Tamko Products) Fiberon Choicedek (Weyerhaeuser) Composatron/Premier Composite Railing Deck & Fence Moistureshield (A.E.R.T.) Deck-Rite Latitudes Decking Royal Group Kleer Decking Genovations Decking Tufboard Deck Nexwood Eon (Gracious Living) Kodiak Gossen Kroy LB Plastics Nyloboard Nuconsteel Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

62% 40% 38% 36%

56% 40% 40% 68%

69% 45% 45% 35%

68% 52% 36% 48%

69% 24% 38% 17%

56% 44% 44% 39%

71% 48% 47% 39%

12%

12%

17%

8%

17%

11%

12% 11%

16% 4%

3% 24%

20% 8%

14% 7%

7%

20%

0%

8%

6% 5% 5% 5% 4% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 91% 9%

4% 4% 20% 4% 12% 4% 0% 4% 0% 0% 0% 0% 0% 0% 0% 88% 12%

7% 7% 0% 10% 3% 0% 0% 0% 0% 0% 0% 3% 3% 0% 0% 86% 14%

0% 4% 4% 4% 0% 12% 0% 4% 4% 0% 4% 0% 0% 0% 0% 96% 4%


5 to 49

50+

61% 18% 21% 46%

64% 42% 36% 38%

67% 33% 44% 52%

67% 53% 40% 13%

16%

11%

13%

15%

13%

28% 11%

10% 10%

11% 14%

16% 9%

13% 15%

7% 7%

7%

6%

10%

7%

7%

13%

0%

10% 10% 3% 3% 7% 3% 10% 3% 3% 7% 3% 3% 3% 7% 3% 86% 14%

6% 11% 6% 6% 6% 11% 6% 0% 0% 0% 0% 0% 6% 6% 0% 89% 11%

8% 8% 7% 7% 5% 3% 2% 3% 3% 3% 2% 2% 2% 2% 2% 92% 8%

0% 0% 7% 4% 7% 4% 4% 4% 0% 0% 4% 4% 0% 0% 0% 82% 18%

4% 9% 7% 2% 9% 4% 2% 2% 0% 0% 0% 2% 0% 0% 0% 89% 11%

6% 2% 8% 8% 2% 6% 4% 4% 4% 2% 4% 2% 2% 4% 2% 92% 8%

7% 13% 0% 7% 7% 0% 0% 0% 0% 7% 0% 0% 7% 0%182 0% 80% 20%


DECKING: COMPOSITE/PVC Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Trex

35%

36%

38%

28%

41%

28%

39%

Azek Decks

14%

20%

14%

20%

3%

17%

Certainteed

12%

8%

10%

20%

3%

Timbertech

12%

16%

7%

4%

Fiberon

3%

0%

0%

Evergrain Composite Decking (Tamko Products)

3%

0%

Latitudes Decking

1%

Deck-Rite


5 to 49

50+

36%

36%

40%

27%

11%

18%

9%

23%

0%

11%

15%

0%

16%

2%

20%

14%

0%

16%

4%

11%

10%

7%

8%

7%

11%

2%

4%

4%

4%

0%

0%

4%

3%

0%

2%

4%

2%

2%

0%

8%

0%

0%

0%

0%

0%

7%

4%

0%

0%

1%

0%

0%

0%

3%

6%

0%

0%

2%

0%

0%

Genovations Decking

1%

0%

0%

4%

0%

6%

0%

0%

0%

2%

0%

LB Plastics

1%

0%

3%

0%

0%

6%

0%

0%

0%

0%

7%

Moistureshield (A.E.R.T.)

1%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

Nyloboard

1%

0%

0%

0%

3%

6%

0%

0%

0%

2%

0%


86%

88%

76%

88%

79%

89%

86%

71%

84%

88%

60%

None

14%

12%

24%

12%

21%

11%

15%

29%

16%

13%

40%

183


DECKING: COMPOSITE/PVC Quality Ratings REGION

Trex AZEK Decks CertainTeed TimberTech ChoiceDek (Weyerhaeuser) Fiberon MoistureShield (A.E.R.T.) TUFboard DECK EverGrain Composite Decking (Tamko Products) Composatron/Premier Composite Railing Deck & Fence Kleer Decking Latitudes Decking Deck-Rite Royal Group Genovations Decking Kodiak Gossen Nyloboard Kroy LB Plastics Eon (Gracious Living) Nexwood Nuconsteel

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

5.50 5.26 5.18 5.04 4.60 4.50 4.49 4.24

5.38 5.61 5.44 5.23 4.53 4.53 4.25 4.40

5.43 5.00 5.12 4.74 4.38 4.00 4.29 3.80

5.74 5.52 5.30 5.15 4.82 4.71 5.40 4.80

5.45 4.91 4.85 5.08 4.71 4.91 4.62 4.25

5.47 5.36 5.50 5.17 3.57 5.00 4.17 4.20

5.67 5.22 5.26 5.27 4.74 4.31 4.52 4.55

4.24

4.33

3.89

4.50

4.43

4.40

4.20

4.25

3.50

5.11

4.33

4.18 4.11 4.09 4.06 3.97 3.94 3.88 3.87 3.86 3.70 3.70 3.64 3.62

4.88 4.38 4.00 4.00 3.80 4.18 4.10 4.00 3.75 3.56 3.82 3.75 3.50

3.45 3.20 3.60 4.00 3.40 3.55 3.42 3.22 3.82 3.40 2.90 3.00 3.11

4.33 4.89 4.56 4.00 4.86 4.00 4.67 4.50 4.67 5.25 4.67 4.20 4.50

3.57 3.80 4.56 4.33 4.25 4.14 3.50 4.14 3.60 3.25 3.83 4.00 4.00


5 to 49

50+

5.10 5.37 4.71 4.38 4.67 4.53 4.62 3.50

5.54 5.11 5.14 5.17 4.67 4.93 4.50 4.23

5.47 5.44 5.20 4.89 4.66 4.17 4.42 4.31

5.50 5.17 5.20 5.18 4.12 4.14 4.75 4.00

4.38

3.77

4.08

4.36

4.33

4.00

4.44

3.82

4.19

4.39

3.60

3.60 3.40 3.75 4.20 4.33 3.50 2.50 3.60 3.25 3.40 3.00 2.50 2.75

4.35 4.23 4.35 4.32 4.00 4.16 4.14 4.22 4.00 3.88 4.00 3.94 3.93

4.00 4.20 3.67 3.29 3.67 3.80 3.86 3.25 3.86 3.50 3.38 3.57 3.43

4.68 4.13 3.95 4.33 3.75 3.92 4.00 4.00 4.00 3.73 3.87 3.70 3.56

3.76 4.22 4.32 3.80 4.20 3.89 3.87 3.67 3.67 3.55 3.57 3.64 3.62

3.50 3.50 3.75 4.25 3.75 4.25 3.50 4.00 4.00 4.00 3.50 184 3.50 3.75


DECKING: COMPOSITE/PVC Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.58

6.50

6.59

6.68

6.57

6.50

6.47


6.09

6.14

5.91

6.05

6.26

6.25

Warranty

6.07

6.27

6.00

6.18

5.83


5.96

5.86

5.95

6.23

Product Price

5.80

5.36

5.82


5.46

5.23


4.93


4.78


5 to 49

50+

6.95

6.79

6.45

6.33

6.11

5.90

6.24

5.93

6.22

6.25

5.91

6.35

6.29

5.90

5.89

5.78

6.25

5.85

6.00

6.05

5.93

5.67

5.82

6.17

6.06

5.79

5.60

5.74

5.69

6.56

5.23

5.68

5.70

5.62

5.36

5.60

5.71

5.36

4.89

4.86

4.64

5.05

5.17

5.19

4.79

5.10

5.13

5.05

3.56

5.00

4.59

4.86

4.65

4.88

4.74

4.80

5.13

4.67

3.78

185


DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Brand Familiarity REGION

Certainteed Fypon Crown Columns And Millwork Mid-America Siding Components Permacast (HB&G) Kleer Trimboards Versatex Trimboard Aristocast Chadsworth Custom Decorative Moulding'S Atlantic Shutters (The Tapco Group) Focal Point Tufboard Latitudes Railing Royal Group Dixie Pacific Vi-Lux Turncraft Monticello Columns By Ply Gem Melton Moultrie Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

70% 56%

72% 68%

79% 58%

90% 75%

56% 44%

80% 47%

78% 60%

37%

52%

21%

55%

40%

47%

36%

52%

29%

55%

24%

36% 35% 34% 30% 28%

40% 60% 48% 32% 40%

29% 18% 26% 13% 18%

40% 45% 45% 45% 25%

27%

36%

13%

26%

28%

25% 25% 23% 23% 22% 21% 19%


5 to 49

50+

66% 66%

74% 63%

70% 58%

92% 62%

35%

43%

29%

46%

39%

40%

41%

31%

26%

46%

39%

32% 40% 24% 32% 32%

27% 53% 33% 7% 13%

35% 38% 29% 31% 28%

37% 31% 43% 31% 34%

34% 45% 37% 16% 24%

35% 39% 37% 35% 32%

31% 15% 15% 31% 23%

25%

32%

0%

22%

40%

18%

32%

15%

13%

40%

28%

20%

22%

31%

16%

32%

23%

28% 28% 32% 24% 32% 20% 24%

18% 16% 11% 18% 18% 13% 11%

30% 30% 45% 20% 20% 35% 20%

24% 28% 20% 28% 16% 24% 28%

0% 0% 13% 13% 0% 7% 13%

19% 26% 24% 22% 21% 21% 22%

43% 31% 29% 26% 31% 29% 17%

21% 16% 21% 18% 13% 13% 16%

28% 28% 26% 26% 28% 28% 23%

15% 31% 23% 15% 15% 15% 15%

19%

24%

8%

35%

16%

20%

19%

17%

18%

21%

8%

17% 17% 89% 11%

20% 20% 88% 12%

13% 13% 92% 8%

15% 15% 95% 5%

20% 16% 84% 16%

7% 0% 93% 7%

16% 17% 91% 9%

23% 20% 86% 14%

8% 8% 95% 5%

25% 19% 86% 14%

8%186 23% 92% 8%


DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Brand Used in the Past 2 years REGION

Certainteed Fypon Mid-America Siding Components Permacast (HB&G) Crown Columns And Millwork Versatex Trimboard Kleer Trimboards Aristocast Custom Decorative Moulding'S Vi-Lux Dixie Pacific Royal Group Focal Point Tufboard Latitudes Railing Chadsworth Atlantic Shutters (The Tapco Group) Moultrie Turncraft Monticello Columns By Ply Gem Melton Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

49% 30%

60% 32%

53% 32%

65% 50%

28% 16%

67% 27%

57% 35%

21%

36%

13%

45%

8%

40%

18%

24%

16%

15%

8%

15%

8%

11%

45%

15% 11% 11%

24% 28% 8%

11% 8% 13%

10%

8%

8% 7% 7% 6% 6% 4%


5 to 49

50+

34% 29%

53% 26%

47% 30%

62% 54%

28%

9%

16%

28%

23%

7%

19%

14%

11%

18%

23%

8%

27%

14%

14%

8%

19%

23%

25% 15% 10%

4% 4% 12%

20% 27% 0%

14% 16% 16%

14% 3% 9%

18% 24% 0%

16% 9% 18%

0% 0% 15%

0%

15%

8%

0%

7%

9%

5%

9%

0%

4% 8% 4% 4% 8% 8%

8% 13% 11% 11% 0% 0%

20% 5% 0% 0% 5% 15%

8% 0% 4% 8% 8% 0%

7% 0% 7% 0% 0% 0%

10% 9% 5% 2% 2% 7%

9% 9% 6% 17% 11% 3%

8% 3% 5% 8% 3% 3%

12% 11% 5% 7% 5% 7%

0% 8% 8% 0% 8% 0%

4%

4%

0%

5%

4%

0%

3%

3%

0%

5%

0%

3%

4%

3%

10%

0%

7%

5%

0%

0%

7%

0%

3% 3%

4% 8%

5% 0%

5% 0%

0% 8%

0% 0%

5% 7%

3% 0%

3% 5%

2% 2%

3%

0%

3%

10%

0%

7%

2%

3%

3%

4%

0%

2% 81% 19%

0% 80% 20%

0% 87% 13%

5% 95% 5%

0% 64% 36%

0% 87% 13%

2% 86% 14%

0% 71% 29%

0% 74% 26%

2% 84% 16%

0% 92% 8%

15% 8%187


DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

Less than 5

5 to 49

50+

30%

28%

32%

35%

20%

60%

28%

17%

26%

30%

31%


6%

12%

3%

10%

4%

0%

12%

0%

3%

7%

15%

Permacast (Hb&G)

5%

4%

8%

5%

4%

0%

7%

6%

0%

9%

8%

Versatex Trimboard

4%

12%

0%

15%

0%

7%

3%

9%

8%

5%

0%

Kleer Trimboards

4%

12%

3%

0%

4%

7%

5%

3%

11%

2%

0%

Fypon

4%

0%

3%

10%

4%

7%

3%

3%

5%

2%

8%

Aristocast

3%

0%

5%

5%

4%

0%

5%

3%

0%

7%

0%

3%

4%

5%

0%

0%

0%

3%

3%

3%

2%

8%

3%

0%

0%

0%

4%

0%

2%

0%

0%

2%

0%

Focal Point

2%

0%

5%

0%

4%

0%

0%

9%

3%

4%

0%

Tufboard

2%

0%

0%

0%

8%

0%

2%

3%

3%

2%

0%

Vi-Lux

2%

0%

0%

10%

0%

0%

3%

0%

0%

4%

0%

Dixie Pacific

1%

0%

5%

0%

0%

0%

2%

3%

0%

2%

8%

Chadsworth

1%

4%

0%

0%

0%

0%

2%

0%

0%

2%

0%

Moultrie

1%

0%

0%

5%

0%

0%

0%

3%

0%

2%

0%

Royal Group

1%

0%

3%

0%

0%

0%

2%

0%

0%

0%

8%


72%

76%

71%

95%

56%

80%

79%

60%

61%

79%

85%

None

28%

24%

29%

5%

44%

20%

21%

40%

40%

21%

15%

Certainteed

Crown Columns And Millwork Custom Decorative Moulding'S

$150K- $500K $499K +

UNITS BUILT

188


DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Quality Ratings REGION

Fypon CertainTeed Permacast (HB&G) Versatex Trimboard Kleer Trimboards Mid-America Siding Components Crown Columns and Millwork Chadsworth Aristocast Focal Point TUFboard Vi-Lux Custom Decorative Moulding's Royal Group Atlantic Shutters (The Tapco Group) Dixie Pacific Moultrie Monticello Columns by Ply Gem Melton Turncraft Latitudes Railing

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

5.51 5.43 5.23 5.13 5.12

5.40 5.76 5.50 5.29 5.29

5.93 5.68 5.57 5.33 5.22

5.40 5.39 5.08 4.92 5.00

4.92 4.53 4.50 4.86 4.90

6.00 6.00 5.75 6.00 6.12

5.50 5.44 5.14 4.75 5.14

4.92

5.36

5.07

4.87

3.67

5.33

4.90 4.85 4.68 4.65 4.63 4.62

4.87 4.73 4.33 4.50 4.40 4.00

4.73 5.64 5.50 5.20 5.00 5.86

5.19 4.40 4.62 4.00 4.78 4.50

4.70 4.50 4.38 5.00 4.38 4.00

4.53

4.20

4.43

4.60

4.47

4.22

4.67

4.43

4.12

4.37 4.30


5 to 49

50+

5.38 5.15 5.29 5.41 4.42

5.60 5.54 5.25 5.30 5.57

5.38 5.28 5.09 5.09 4.84

5.70 5.71 5.80 4.50 4.33

5.00

4.45

5.00

4.86

5.00

5.43 6.00 5.00 0.00 0.00 7.00

4.86 4.85 4.77 4.17 4.43 4.83

4.75 4.67 4.45 5.19 4.93 4.00

4.71 4.64 4.10 4.83 4.82 4.78

4.97 5.00 4.91 4.56 4.58 4.61

5.17 4.80 4.80 4.50 4.40 4.00

4.89

0.00

4.48

4.60

4.25

4.71

4.33

4.43

4.57

5.50

4.42

4.36

4.83

4.12

5.00

4.57

4.50

4.50

5.33

4.25

4.50

4.10

4.62

4.25

4.11 3.50

5.11 5.43

4.12 4.33

3.75 3.50

0.00 0.00

4.32 4.33

4.45 4.25

4.00 3.67

4.44 4.31

4.75 5.25

4.24

4.25

4.50

4.44

3.50

6.00

4.07

3.86

4.80

3.86

4.00

4.21 4.19 4.10

3.43 4.14 4.00

5.00 4.71 4.00

3.83 3.67 4.36

4.80 4.14 3.83

6.00 4.50 4.50

3.93 4.22 4.21

4.44 4.00 3.80

3.67 4.20 3.82

4.38 4.20 4.24

4.50 189 4.00 4.33


DECORATIVE MOULDINGS & COLUMNS: EXTERIOR Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.43

6.68

6.44

6.05

6.57

6.50

6.41


6.05

6.21

6.19

5.63

6.14

6.08


6.00

6.47

6.07

5.63

5.71

Product Price

5.84

5.53

6.04

5.58

Warranty

5.71

6.11

5.89


5.24

5.79


5.06

5.21


5 to 49

50+

6.43

6.65

6.29

6.55

6.17

5.76

6.30

5.84

6.36

6.17

5.87

6.19

5.91

5.96

6.36

6.21

5.33

5.93

5.90

5.61

5.82

6.36

4.84

6.00

5.50

5.67

5.90

6.04

5.56

5.64

4.93

4.95

5.50

5.58

5.26

5.00

5.74

5.02

5.09

5.04

4.84

5.21

5.33

5.09

4.86

5.26

4.93

5.18

190


DECORATIVE MOULDINGS & COLUMNS: INTERIOR Brand Familiarity REGION

Fypon Flex Trim Permacast (HB&G) Outwater/Oracdecor Aristocast Crown Columns And Millwork Chadsworth Tufboard Versalex Trimboard Ornamental Moulding'S Kleer Trimboards White River Hardwoods Windsorone (Windsor Mill) Dixie Pacific Ultra-Flex East Coast Moulding (Ecmo) Royal Group Focal Point Truchoice Arauco Moulding & Millwork Enkeboll Designs Vi-Lux Fin-Tek - Painted Trim Moultrie Plantinum Prime - Mdf Zaspa Architectural Woodwork & Stairs Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

$150K- $500K $499K +

49% 43% 38% 37% 34%

65% 44% 39% 39% 22%

49% 37% 40% 43% 34%

54% 63% 38% 21% 50%

27% 31% 23% 27% 27%

29% 57% 29% 21% 21%

50% 43% 40% 28% 43%

33%

9%

31%

54%

31%

29%

32% 29% 28% 28% 25% 25% 24% 24% 20% 20% 19% 19%

22% 39% 39% 0% 39% 9% 30% 9% 17% 9% 9% 13%

40% 26% 31% 34% 26% 34% 23% 29% 20% 34% 29% 17%

25% 21% 17% 21% 8% 25% 13% 21% 13% 8% 13% 17%

31% 31% 23% 31% 27% 15% 19% 15% 27% 12% 15% 15%

17%

4%

26%

17%

17% 17% 16% 16% 15%

13% 9% 4% 4% 4%

17% 20% 14% 20% 14%

11%

0%

88% 12%

91% 9%


5 to 49

50+

53% 35% 29% 47% 21%

51% 51% 30% 43% 23%

51% 33% 42% 33% 42%

33% 44% 33% 11% 39%

40%

18%

32%

33%

28%

29% 43% 36% 14% 29% 7% 21% 7% 29% 7% 14% 14%

30% 30% 25% 23% 22% 25% 22% 23% 17% 22% 18% 13%

32% 21% 29% 27% 29% 24% 21% 18% 21% 15% 18% 21%

30% 21% 32% 21% 30% 23% 23% 15% 23% 19% 17% 15%

40% 33% 26% 33% 26% 21% 21% 26% 16% 21% 16% 16%

11% 39% 22% 6% 11% 22% 17% 17% 17% 6% 22% 17%

12%

7%

22%

9%

13%

19%

17%

8% 13% 8% 8% 21%

19% 12% 27% 19% 12%

7% 7% 14% 7% 14%

12% 18% 13% 13% 12%

24% 9% 15% 18% 15%

19% 13% 21% 15% 15%

14% 12% 9% 14% 12%

6% 22% 6% 11% 191 11%

14%

8%

15%

7%

8%

15%

9%

12%

11%

89% 11%

92% 8%

77% 23%

79% 21%

93% 7%

79% 21%

94% 6%

81% 19%

83% 17%


DECORATIVE MOULDINGS & COLUMNS: INTERIOR Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

32% 25% 18% 15% 14%

44% 22% 26% 22% 22%

29% 23% 20% 17% 23%

38% 42% 25% 8% 17%

15% 15% 8% 15% 4%

14% 36% 14% 21% 14%

32% 22% 23% 17% 15%

13%

4%

17%

25%

8%

7%

11% 11% 10% 10% 9% 8% 8% 8% 7% 6% 6% 6% 5% 5%

17% 9% 26% 4% 17% 4% 0% 0% 4% 4% 4% 0% 4% 4%

11% 14% 11% 9% 9% 3% 17% 6% 17% 3% 3% 9% 9% 6%

4% 13% 8% 17% 0% 8% 4% 8% 0% 21% 8% 4% 4% 4%

12% 4% 4% 12% 8% 12% 0% 8% 0% 0% 8% 0% 8% 8%

Dixie Pacific

5%

0%

11%

0%

Focal Point Truchoice Arauco Moulding & Millwork Zaspa Architectural Woodwork & Stairs Moultrie Indicated At Least One None

5%

0%

6%

4%

0%

3% 2% 77% 23%

Fypon Flex Trim Permacast (HB&G) Windsorone (Windsor Mill) Outwater/Oracdecor Crown Columns And Millwork Tufboard White River Hardwoods Versalex Trimboard Aristocast Kleer Trimboards Chadsworth East Coast Moulding (Ecmo) Ornamental Moulding'S Royal Group Plantinum Prime - Mdf Fin-Tek - Painted Trim Vi-Lux Ultra-Flex Enkeboll Designs

Under $150K- $500K $150K $499K +


5 to 49

50+

35% 27% 15% 12% 21%

28% 34% 17% 17% 19%

37% 16% 21% 16% 16%

22% 22% 22% 11% 11%

18%

9%

13%

16%

11%

14% 0% 14% 7% 14% 0% 0% 0% 7% 7% 0% 0% 7% 0%

13% 10% 13% 12% 5% 3% 10% 7% 8% 8% 8% 7% 5% 3%

6% 15% 9% 9% 12% 15% 3% 6% 3% 3% 3% 0% 9% 12%

6% 9% 11% 2% 11% 4% 2% 6% 6% 4% 11% 0% 9% 4%

14% 12% 14% 14% 9% 12% 14% 7% 5% 9% 2% 5% 5% 9%

17% 11% 11% 22% 0% 0% 0% 0% 11% 6% 0% 11% 6% 0%

0%

0%

7%

0%

2%

5%

6%

0%

4%

0%

3%

3%

2%

2%

6%

9%

4%

0%

0%

7%

0%

0%

7%

6%192

0%

6%

8%

0%

0%

5%

3%

0%

7%

6%

0% 87% 13%

3% 80% 20%

0% 88% 13%

0% 50% 50%

0% 71% 29%

2% 80% 20%

0% 71% 29%

0% 77% 23%

0% 77% 23%

6% 72% 28%


DECORATIVE MOULDINGS & COLUMNS: INTERIOR Brand Used the Most REGION

Windsorone (Windsor Mill) Permacast (HB&G) Versalex Trimboard Fypon Crown Columns And Millwork Outwater/Oracdecor Aristocast Flex Trim East Coast Moulding (Ecmo) Kleer Trimboards Enkeboll Designs Royal Group Tufboard Plantinum Prime - Mdf Vi-Lux White River Hardwoods Chadsworth Dixie Pacific Fin-Tek - Painted Trim Ultra-Flex Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

9% 7% 7% 7%

13% 9% 22% 9%

11% 11% 6% 3%

4% 13% 4% 13%

8% 0% 4% 4%

14% 0% 14% 7%

10% 10% 10% 7%

6%

4%

3%

17%

4%

0%

5% 4% 4% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 69% 31%

0% 4% 4% 0% 9% 0% 0% 4% 4% 0% 0% 4% 0% 0% 0% 87% 13%

6% 3% 3% 9% 3% 3% 6% 0% 0% 0% 3% 0% 3% 0% 3% 74% 26%

13% 8% 4% 0% 0% 0% 0% 0% 0% 4% 0% 0% 0% 0% 0% 79% 21%

4% 4% 4% 0% 0% 4% 0% 4% 0% 0% 0% 0% 0% 4% 0% 42% 58%

7% 0% 7% 0% 7% 0% 7% 0% 0% 0% 0% 0% 0% 0% 0% 64% 36%


5 to 49

50+

6% 9% 3% 6%

13% 9% 11% 6%

7% 12% 7% 7%

6% 0% 6% 6%

10%

3%

6%

5%

11%

2% 7% 3% 3% 2% 0% 2% 2% 2% 2% 0% 0% 2% 2% 0% 73% 27%

12% 3% 3% 3% 3% 6% 0% 3% 0% 0% 3% 3% 0% 0% 3% 68% 32%

4% 0% 0% 0% 4% 2% 4% 2% 2% 0% 2% 2% 2% 2% 2% 75% 26%

9% 7% 2% 7% 2% 2% 0% 2% 0% 2% 0% 0% 0% 0% 0% 72% 28%

0% 11% 17% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 193 56% 44%


DECORATIVE MOULDINGS & COLUMNS: INTERIOR Quality Ratings REGION

Fypon Kleer Trimboards White River Hardwoods Permacast (HB&G) Versalex Trimboard Crown Columns and Millwork Outwater/OracDecor Focal Point Enkeboll Designs Flex Trim WindsorONE (Windsor Mill) Chadsworth Ornamental Moulding's TUFboard Dixie Pacific Ultra-Flex Royal Group East Coast Moulding (ECMO) Plantinum Prime - MDF Aristocast Fin-Tek - Painted Trim Moultrie Vi-Lux TruChoice Arauco Moulding & Millwork Zaspa Architectural Woodwork & Stairs

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

5.40 5.35 5.32 5.23 5.21 5.05 5.02 4.96 4.95 4.95 4.93 4.93 4.91 4.89 4.86 4.84 4.83 4.79 4.72 4.62 4.60 4.60 4.60

5.24 5.64 6.33 5.80 5.70 5.33 5.27 6.00 5.00 4.45 5.22 4.83 4.00 4.80 4.00 5.33 5.25 4.67 5.50 4.00 5.00 5.50 5.25

5.45 4.89 5.38 5.24 4.82 4.93 5.06 5.00 4.71 4.93 4.67 5.00 4.93 4.78 5.00 4.50 4.73 5.00 3.80 4.38 4.14 4.50 4.00

5.50 5.25 5.33 5.17 5.50 5.12 5.14 4.67 5.25 5.11 4.60 4.38 4.86 4.86 5.14 4.50 4.80 4.75 5.25 4.93 4.75 4.80 5.40

5.44 5.57 4.67 4.62 4.86 5.00 4.56 4.40 5.00 5.18 5.17 5.30 5.09 5.09 4.60 5.00 4.75 4.00 4.33 4.89 4.86 4.20 4.00

5.40 6.00 4.33 5.20 5.17 5.40 4.40 5.00 4.00 4.90 6.00 4.83 4.50 4.57 4.00 4.50 6.00 4.00 5.00 4.40 4.50 4.00 4.00

5.39 5.00 5.17 5.17 5.22 5.07 4.95 5.00 4.40 4.91 4.50 4.57 4.82 4.91 4.95 4.58 4.73 4.88 4.55 4.57 4.67 4.50 4.86

4.38

4.50

4.11

4.83

4.25

4.00

4.15

4.00

3.20

5.00

4.75

4.00


5 to 49

50+

5.43 5.64 5.90 5.42 5.20 4.75 5.26 4.89 5.67 5.08 5.22 5.54 5.25 5.12 4.75 5.33 4.71 4.67 5.00 5.00 4.50 4.86 4.00

5.25 5.71 5.42 5.32 5.06 5.26 5.00 5.22 4.90 5.04 5.17 4.88 4.71 4.92 4.90 5.09 5.00 4.50 4.50 4.46 4.80 4.50 4.50

5.64 5.20 5.47 5.23 5.46 4.83 5.10 5.00 5.22 4.74 4.93 5.05 5.15 4.94 5.00 4.73 4.83 5.15 5.00 4.73 4.56 4.60 4.80

5.00 4.00 4.50 5.00 5.00 5.00 4.50 4.00 3.00 5.12 4.00 4.00 3.00 4.71 4.00 4.33 4.50 3.00 4.50 4.57 3.00 5.00 4.25

4.41

4.33

4.50

4.75

2.67

3.43

5.20

3.75

5.00

2.00

194


DECORATIVE MOULDINGS & COLUMNS: INTERIOR Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.17

6.30

6.26

5.75

6.31

6.21

6.07


5.94

6.13

5.69

5.79

6.23

6.07

Product Price

5.81

5.78

5.80

5.71

5.96


5.69

5.83

5.43

5.75

Warranty

5.56

5.78

5.49

5.04

5.43

4.69

5.00


Under $150K- $500K $150K $499K +


5 to 49

50+

6.32

6.40

5.93

6.11

5.75

6.21

6.13

5.74

5.89

5.79

5.93

5.62

5.72

5.67

6.39

5.85

5.93

5.67

5.62

5.64

5.58

6.06

5.25

5.73

5.07

5.60

5.68

5.77

5.33

5.56

4.74

4.96

5.15

4.93

5.03

5.09

5.17

4.88

5.06

4.66

4.38

4.73

4.57

4.75

4.62

4.55

4.70

5.00

195


DOORS: GARAGE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Overhead Door

70%

64%

80%

74%

55%

88%

66%

68%

72%

59%

83%

Wayne-Dalton

66%

64%

63%

74%

65%

88%

66%

62%

80%

48%

78%

Jeld-Wen

65%

64%

53%

70%

74%

75%

60%

73%

65%

70%

56%

Clopay

61%

77%

77%

56%

48%

75%

57%

73%

78%

50%

61%

Raynor

46%

50%

37%

63%

36%

63%

43%

46%

50%

50%

22%

C.H.I. Overhead Doors

25%

23%

17%

33%

13%

25%

23%

16%

13%

28%

22%

Amarr

23%

27%

23%

19%

23%

38%

15%

32%

24%

26%

11%

Real Carriage Door

23%

14%

17%

22%

29%

25%

14%

32%

20%

28%

6%

Windsor Republic Doors

23%

9%

20%

26%

23%

50%

12%

27%

20%

26%

6%

Garaga

15%

5%

13%

11%

13%

25%

8%

14%

9%

17%

0%


93%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

7%

9%

3%

0%

13%

0%

5%

11%

7%

7%

6%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

196


DOORS: GARAGE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Wayne-Dalton

35%

36%

30%

41%

39%

50%

40%

Overhead Door

33%

23%

43%

33%

19%

38%

Jeld-Wen

31%

23%

30%

33%

32%

Clopay

28%

46%

30%

26%

Raynor

18%

14%

7%


9%

9%

Amarr

7%

Real Carriage Door


5 to 49

50+

27%

35%

26%

67%

37%

16%

30%

30%

28%

38%

31%

27%

26%

41%

11%

10%

25%

25%

30%

28%

28%

17%

37%

10%

0%

19%

16%

15%

24%

0%

7%

4%

3%

0%

8%

3%

4%

9%

0%

9%

13%

4%

7%

13%

6%

11%

9%

9%

6%

5%

0%

3%

4%

10%

0%

3%

8%

2%

9%

0%


3%

0%

3%

7%

0%

13%

3%

0%

0%

7%

0%

Garaga

2%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%


85%

86%

93%

96%

68%

100%

88%

78%

83%

87%

89%

None

15%

14%

7%

4%

32%

0%

12%

22%

17%

13%

11%

197


DOORS: GARAGE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Wayne-Dalton

20%

14%

20%

22%

23%

25%

25%

Overhead Door

20%

9%

27%

19%

16%

25%

Jeld-Wen

13%

18%

17%

15%

10%

Clopay

12%

32%

10%

15%

Raynor

7%

5%

3%


4%

5%

Amarr

3%

Real Carriage Door


5 to 49

50+

11%

20%

9%

50%

22%

11%

26%

11%

17%

13%

15%

14%

11%

24%

0%

0%

13%

12%

14%

9%

15%

17%

19%

3%

0%

9%

5%

4%

13%

0%

3%

0%

0%

0%

3%

0%

2%

2%

0%

5%

7%

4%

0%

13%

0%

8%

7%

2%

0%

2%

0%

0%

0%

10%

0%

0%

8%

2%

4%

0%


2%

0%

0%

4%

0%

13%

0%

0%

0%

2%

0%


82%

86%

87%

96%

61%

100%

86%

70%

80%

83%

83%

None

18%

14%

13%

4%

39%

0%

14%

30%

20%

17%

17%

198


DOORS: GARAGE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Overhead Door

5.55

5.29

5.63

5.50

5.70

4.82

5.69

Wayne-Dalton

5.29

5.19

5.33

5.19

5.42

5.27

Real Carriage Door

5.23

6.00

5.00

4.82

5.44

JELD-WEN

5.22

5.44

5.17

5.08

Clopay

5.21

5.75

5.25

Raynor

5.00

4.79

Amarr

4.97



5 to 49

50+

5.55

5.50

5.51

5.72

5.33

5.22

5.11

5.25

5.88

5.00

5.23

5.29

4.83

5.40

6.00

5.25

4.89

5.27

5.23

5.05

5.25

5.62

5.00

4.75

4.78

5.32

5.17

5.05

5.27

5.62

4.58

5.48

4.86

4.62

5.00

5.14

4.57

5.29

5.80

5.12

4.86

4.38

5.57

5.00

4.62

5.31

4.69

5.07

5.67

4.88

5.00

4.60

4.87

5.00

4.67

4.90

4.89

4.36

5.12

5.20


4.63

5.00

4.50

4.36

4.89

4.80

4.15

5.08

3.75

5.12

6.00

Garaga

4.53

4.25

4.75

4.57

4.50

4.67

4.60

4.33

3.29

5.09

7.00

199


DOORS: GARAGE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.31

6.55

6.10

6.15

6.48

5.75

6.28

Product Price

5.95

5.77

6.10

6.04

5.87

6.12

Warranty

5.95

6.09

5.87

5.85

6.03


5.85

6.05

5.87

6.15


5.52

5.73

5.50


5.46

5.95


5.42

5.82


5 to 49

50+

6.49

6.46

6.20

6.22

6.08

5.70

5.93

5.91

6.11

5.75

5.91

6.08

6.09

5.91

5.72

5.42

5.88

5.95

5.65

6.02

5.61

6.00

5.74

5.19

5.62

5.62

5.32

5.57

5.37

5.78

4.93

5.52

5.58

5.62

5.43

5.49

5.70

5.22

5.50

5.00

5.52

5.45

5.88

5.38

5.38

5.37

5.48

5.39

200


DISHWASHERS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

GE Appliances

93%

95%

86%

100%

97%

93%

93%

94%

94%

94%

91%

Whirlpool

92%

95%

89%

95%

97%

93%

97%

88%

92%

94%

96%

Kitchenaid

91%

95%

83%

100%

97%

79%

95%

94%

92%

92%

96%

Maytag

90%

85%

83%

100%

97%

93%

92%

88%

92%

90%

91%

Bosch

90%

85%

80%

100%

97%

93%

87%

94%

92%

90%

86%

Kenmore (Sears)

89%

90%

83%

95%

97%

86%

92%

91%

92%

90%

91%

Jenn-Air

86%

90%

80%

85%

91%

79%

90%

82%

94%

82%

82%

Lg

86%

80%

77%

95%

94%

86%

87%

85%

81%

88%

91%

Electrolux

84%

85%

74%

85%

91%

86%

85%

79%

89%

74%

96%

Amana

82%

75%

66%

95%

94%

86%

84%

76%

78%

82%

86%

Viking

80%

80%

71%

85%

91%

64%

84%

85%

81%

80%

86%

Thermador

77%

75%

71%

80%

91%

64%

82%

82%

78%

78%

86%

Dacor

65%

60%

54%

65%

91%

64%

61%

85%

69%

74%

55%

Fisher & Paykel

63%

65%

49%

70%

79%

57%

59%

79%

58%

74%

55%

Miele

63%

75%

54%

50%

73%

50%

57%

79%

61%

66%

59%

Gagganeau

51%

35%

37%

50%

76%

43%

43%

70%

42%

56%

55%


98%

100%

94%

100%

100%

100%

98%

97%

97%

100%

96% 201

2%

0%

6%

0%

0%

0%

2%

3%

3%

0%

5%

None

Under $150K- $500K $150K $499K +

UNITS BUILT


DISHWASHERS Brand Used in the Past 2 years REGION

GE Appliances Whirlpool Bosch Kitchenaid Maytag Lg Kenmore (Sears) Viking Jenn-Air Electrolux Thermador Miele Amana Fisher & Paykel Dacor Gagganeau Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

63% 51% 41% 39% 32% 27% 25% 24% 24% 21% 20% 16% 15% 15% 13% 7% 97%

70% 40% 55% 30% 30% 40% 35% 35% 15% 25% 25% 30% 25% 20% 15% 10% 100%

60% 49% 23% 34% 29% 26% 20% 14% 23% 14% 14% 3% 6% 9% 6% 0% 91%

60% 55% 40% 40% 35% 25% 25% 25% 15% 20% 15% 15% 30% 20% 10% 10% 95%

70% 55% 55% 52% 36% 24% 24% 30% 33% 24% 27% 24% 15% 15% 18% 12% 100%

64% 57% 50% 36% 36% 50% 36% 7% 21% 14% 7% 21% 36% 21% 14% 7% 93%

69% 51% 36% 36% 33% 23% 25% 21% 23% 18% 16% 10% 15% 12% 10% 7% 97%

3%

0%

9%

5%

0%

7%

3%


5 to 49

50+

58% 46% 49% 49% 30% 27% 21% 39% 24% 27% 33% 27% 12% 18% 15% 9% 97%

61% 42% 33% 28% 31% 28% 25% 33% 17% 11% 25% 17% 6% 11% 14% 6% 94%

58% 54% 60% 52% 34% 34% 28% 28% 28% 20% 22% 24% 26% 20% 16% 10% 98%

86% 55% 14% 32% 32% 14% 18% 5% 23% 36% 9% 0% 14% 9% 0% 5% 96%

3%

6%

2%

5% 202


DISHWASHERS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

GE Appliances

30%

35%

31%

20%

36%

29%

31%

33%

42%

18%

46%

Whirlpool

13%

10%

20%

15%

9%

29%

18%

0%

8%

16%

18%

Bosch

13%

15%

11%

10%

15%

14%

12%

15%

17%

16%

0%

Kitchenaid

8%

5%

6%

5%

9%

0%

5%

12%

6%

8%

5%

Maytag

5%

5%

3%

10%

3%

0%

5%

6%

3%

6%

5%

Electrolux

4%

0%

3%

10%

6%

0%

5%

6%

0%

6%

9%

Lg

3%

5%

6%

5%

0%

7%

3%

3%

3%

6%

0%

Miele

3%

5%

0%

10%

3%

7%

2%

6%

3%

6%

0%

Viking

3%

5%

0%

5%

3%

7%

2%

3%

6%

2%

0%

Dacor

2%

0%

0%

0%

6%

0%

3%

0%

3%

2%

0%

Kenmore (Sears)

2%

0%

3%

5%

0%

0%

2%

3%

0%

2%

5%

Thermador

2%

5%

0%

0%

3%

0%

0%

6%

0%

4%

0%

Amana

1%

0%

0%

0%

3%

0%

2%

0%

0%

2%

0%

Jenn-Air

1%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

92%

90%

86%

95%

97%

93%

90%

94%

89%

96%

8%

10%

14%

5%

3%

7%

10%

6%

11%

4%


Under $150K- $500K $150K $499K +

UNITS BUILT

86% 203 14%


DISHWASHERS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Bosch

5.88

6.00

5.84

5.68

6.00

6.25

5.80

Thermador

5.60

5.81

5.48

5.53

5.65

5.64

Miele

5.58

5.69

5.30

5.90

5.71

Viking

5.57

6.06

5.29

5.53

KitchenAid

5.34

5.37

5.29

Maytag

5.32

5.39

Jenn-Air

5.21

Fisher & Paykel


5 to 49

50+

5.85

5.81

6.06

5.58

5.40

5.97

5.53

5.80

5.26

5.56

5.64

5.52

5.68

5.81

4.77

5.61

5.73

5.54

5.57

5.76

5.56

5.26

5.55

5.24

5.54

5.38

5.18

5.24

5.50

5.14

5.35

5.36

5.21

5.60

5.34

5.13

5.10

5.52

5.25

5.53

4.92

5.42

5.23

4.85

5.29

5.20

5.07

5.37

5.11

5.18

5.07

4.78

5.86

5.23

5.75

5.25

4.93

5.56

4.98

5.08

Gagganeau

5.18

4.75

4.42

5.80

5.64

5.43

5.21

5.08

5.30

5.03

5.33

Whirlpool

5.12

5.45

5.15

4.86

5.06

5.60

5.00

5.16

5.05

5.17

5.14

LG

5.09

5.47

4.97

4.90

5.16

5.57

5.02

5.03

5.22

5.08

4.90

Dacor

5.09

5.31

4.71

5.08

5.30

4.90

5.12

5.10

5.07

5.18

4.83

GE Appliances

5.00

5.20

4.97

4.73

5.09

5.47

4.91

4.97

4.93

5.10

4.90

Electrolux

4.99

5.11

4.66

5.16

5.19

5.43

4.83

5.10

4.95

5.07

4.90

Kenmore (Sears)

4.89

5.00

4.89

4.81

4.88

4.93

4.98

4.69

4.90

5.00

4.60 204

Amana

4.79

5.19

4.62

4.76

4.78

5.14

4.85

4.48

4.71

4.96

4.53


DISHWASHERS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.38

6.06

6.40

6.37

6.56

6.77

6.18

Warranty

6.06

5.94

6.20

5.95

6.06

6.62

Product Price

6.00

5.56

6.30

6.00

5.97


5.90

5.83

5.87

5.74


5.87

5.83

6.10


5.32

5.39


5.27


4.76


5 to 49

50+

6.58

6.44

6.38

6.32

5.78

6.32

5.81

6.12

6.32

6.31

5.85

6.13

5.81

6.00

6.32

6.06

6.23

5.71

6.10

5.72

6.06

5.79

5.79

5.72

6.08

5.78

5.94

5.59

5.96

6.11

5.43

5.26

5.22

5.92

5.04

5.58

4.84

5.62

5.37

5.17

5.13

5.42

5.38

5.38

5.20

5.35

4.94

5.31

5.74

5.06

4.40

4.21

5.25

5.69

4.47

4.87

4.72

5.04

4.11

205


DOORS: ENTRY Brand Familiarity REGION

Jeld-Wen Pella Masonite Therma-Tru Stanley Peachtree Weather Shield Simpson Milgard Perma-Door Bitco Benchmark Ideal Johnson Metal Products Taylor Pinecrest Tru Tech Doors Woodgrain Doors Plastpro/Distinction Provia Upstate Door Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

79% 79% 71% 69% 64% 64% 61% 51% 47% 46% 43% 38% 28% 28% 26% 24% 23% 23% 21% 19% 15% 97% 3%

78% 83% 67% 72% 67% 56% 44% 56% 22% 50% 56% 33% 11% 22% 28% 11% 17% 17% 17% 22% 17% 100% 0%

85% 76% 73% 67% 61% 64% 73% 49% 55% 55% 39% 39% 27% 27% 18% 18% 30% 21% 24% 18% 15% 97% 3%

91% 89% 77% 74% 71% 77% 66% 60% 49% 46% 49% 43% 37% 29% 29% 37% 20% 23% 26% 20% 11% 100% 0%

68% 68% 68% 64% 64% 46% 59% 55% 64% 27% 18% 36% 23% 27% 27% 18% 27% 32% 18% 18% 18% 91% 9%

Under $150K- $500K $150K $499K + 92% 92% 75% 67% 75% 67% 75% 75% 25% 67% 50% 42% 17% 33% 25% 17% 33% 25% 17% 25% 17% 100% 0%

81% 79% 72% 71% 60% 62% 54% 52% 54% 44% 43% 41% 32% 31% 28% 27% 29% 28% 28% 22% 18% 99% 2%

82% 75% 71% 68% 75% 64% 79% 54% 46% 39% 32% 32% 18% 14% 18% 18% 7% 11% 11% 11% 7% 93% 7%


5 to 49

50+

89% 82% 80% 77% 61% 71% 57% 57% 50% 50% 46% 41% 39% 23% 27% 23% 21% 27% 21% 21% 16% 98% 2%

75% 77% 65% 58% 67% 58% 67% 52% 46% 44% 38% 38% 17% 33% 19% 23% 25% 17% 21% 15% 13% 96% 4%

88% 81% 75% 81% 75% 56% 69% 56% 56% 38% 38% 38% 25% 19% 38% 25% 31% 31% 31% 31% 19% 100% 0%206


DOORS: ENTRY Brand Used in the Past 2 years REGION

Jeld-Wen Therma-Tru Masonite Pella Stanley Simpson Weather Shield Peachtree Perma-Door Milgard Benchmark Bitco Johnson Metal Products Woodgrain Doors Tru Tech Doors Taylor Pinecrest Ideal Plastpro/Distinction Provia Upstate Door Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

51% 50% 38% 38% 31% 23% 19% 16% 14% 13% 12% 11% 10% 8% 7% 5% 5% 4% 3% 2% 2% 91% 9%

28% 50% 50% 39% 28% 11% 11% 0% 22% 6% 17% 17% 11% 11% 0% 0% 0% 0% 0% 0% 0% 94% 6%

49% 42% 33% 33% 21% 15% 15% 12% 6% 9% 9% 3% 9% 6% 12% 3% 3% 0% 3% 0% 0% 85% 15%

60% 51% 31% 31% 31% 23% 14% 17% 17% 9% 14% 9% 9% 6% 3% 9% 6% 6% 6% 3% 0% 100% 0%

55% 36% 36% 27% 36% 32% 18% 18% 5% 32% 5% 5% 5% 14% 5% 5% 5% 5% 5% 5% 5% 82% 18%

Under $150K- $500K $150K $499K + 58% 33% 25% 33% 42% 25% 0% 17% 0% 8% 8% 0% 8% 0% 0% 0% 0% 0% 0% 0% 0% 75% 25%

49% 47% 38% 31% 28% 21% 16% 16% 16% 16% 12% 10% 12% 10% 9% 7% 6% 4% 6% 2% 2% 96% 4%

50% 46% 36% 36% 25% 18% 18% 4% 7% 7% 11% 4% 0% 7% 0% 0% 0% 0% 0% 4% 0% 86% 14%


5 to 49

50+

48% 52% 39% 36% 27% 21% 9% 9% 16% 11% 14% 9% 5% 11% 5% 9% 5% 5% 2% 2% 2% 93% 7%

52% 42% 33% 33% 33% 21% 23% 19% 8% 17% 10% 8% 15% 8% 6% 2% 4% 2% 2% 2% 0% 85% 15%

50% 38% 38% 19% 19% 19% 6% 6% 13% 6% 6% 0% 0% 0% 6% 0% 0% 0% 13% 0% 207 0% 100% 0%


DOORS: ENTRY Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Therma-Tru

24%

17%

18%

37%

14%

25%

22%

Jeld-Wen

19%

17%

18%

20%

36%

17%

Simpson

9%

6%

3%

11%

9%

Pella

8%

17%

9%

9%

Masonite

7%

17%

12%

Stanley

5%

6%

Weather Shield

4%

Milgard


5 to 49

50+

25%

25%

19%

31%

21%

29%

25%

17%

31%

8%

9%

4%

7%

10%

0%

0%

0%

10%

7%

9%

6%

13%

6%

0%

0%

9%

11%

11%

6%

6%

3%

9%

0%

17%

3%

4%

2%

8%

0%

0%

3%

3%

5%

0%

3%

4%

2%

2%

6%

2%

6%

0%

0%

9%

0%

3%

4%

2%

4%

0%

Taylor

2%

0%

3%

3%

0%

0%

3%

0%

2%

2%

0%

Bitco

1%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

Perma-Door

1%

0%

0%

3%

0%

0%

2%

0%

0%

2%

0%

Plastpro/Distinction

1%

0%

3%

0%

0%

0%

2%

0%

0%

0%

6%


85%

83%

76%

100%

73%

67%

87%

86%

86%

79%

94%

None

15%

17%

24%

0%

27%

33%

13%

14%

14%

21%

6%

208


DOORS: ENTRY Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Therma-Tru

5.68

5.79

5.96

5.52

5.43

5.56

5.71

Pella

5.66

5.62

5.58

5.58

6.00

5.67

Simpson

5.31

5.92

4.88

5.22

5.50

JELD-WEN

5.17

4.25

5.79

5.19

Stanley

5.10

4.67

5.52

Peachtree

5.05

4.27

Weather Shield

5.04

Masonite Bitco


5 to 49

50+

5.65

5.74

5.69

5.46

5.66

5.65

5.85

5.42

5.85

5.22

5.26

5.50

5.23

5.52

4.89

5.19

5.67

5.14

5.00

5.12

5.07

5.64

4.93

5.33

4.90

5.27

4.83

5.17

5.18

4.67

5.45

4.83

5.91

5.11

5.10

4.90

5.00

5.11

5.00

4.42

5.71

4.65

5.15

4.80

5.26

4.74

5.18

4.94

5.00

5.03

5.00

5.40

4.77

5.00

5.00

5.04

5.05

5.08

4.95

5.17

4.81

5.27

4.64

4.68

4.40

4.29

4.78

5.30

5.12

4.65

4.17

Tru Tech Doors

4.79

4.50

4.70

4.71

5.33

5.75

4.64

4.67

5.10

4.57

4.80

Milgard

4.78

4.00

5.06

4.26

5.50

5.00

4.88

4.43

4.83

4.69

4.89

Johnson Metal Products

4.71

4.43

5.22

4.73

4.29

4.00

5.00

4.17

5.00

4.65

4.00

Perma-Door

4.66

4.71

4.72

4.59

4.57

4.50

4.74

4.54

4.80

4.60

4.33

Benchmark

4.55

4.40

4.38

4.73

4.67

5.00

4.48

4.55

4.63

4.50

4.50

Plastpro/Distinction

4.54

4.40

4.75

4.56

4.25

3.50

4.75

4.00

4.33

4.58

4.80

Taylor

4.53

4.12

4.83

4.64

4.57

3.00

4.68

4.71

4.85

4.08

4.83

Pinecrest

4.46

4.25

4.17

4.69

4.40

3.00

4.53

4.71

4.50

4.64

3.75

Woodgrain Doors

4.41

3.80

4.71

4.62

4.29

4.00

4.55

4.00

4.83

4.00

4.20

ProVia

4.29

4.67

4.00

4.25

4.25

4.00

4.18

5.00

4.67

4.40

3.40

Ideal

4.18

3.40

4.33

4.15

4.67

4.00

4.29

3.86

4.12

4.08

209 4.75

Upstate Door

4.11

4.00

3.80

4.50

4.25

3.00

4.15

4.67

4.29

3.88

4.33


DOORS: ENTRY Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.45

6.47

6.48

6.34

6.62

6.62

6.32


5.92

5.93

5.68

6.09

5.94

5.88

Warranty

5.92

5.67

6.36

5.71

5.94

Product Price

5.91

5.53

6.12

5.80


5.57

5.47

5.52


5.52

5.87


5.35

5.80


5 to 49

50+

6.71

6.55

6.29

6.60

5.90

6.00

5.84

5.79

6.47

6.00

5.80

6.21

5.89

5.89

6.07

6.19

5.75

6.02

5.71

5.92

5.76

6.27

5.69

5.50

6.00

5.63

5.29

5.34

5.76

5.67

5.40

5.40

5.62

5.50

5.54

5.46

5.53

5.47

5.60

5.44

5.23

5.06

5.25

5.41

5.25

5.29

5.34

5.53

210


DOORS: INTERIOR PASSAGE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Jeld-Wen

89%

83%

89%

91%

88%

100%

91%

78%

89%

83%

95%

Masonite

83%

79%

81%

80%

92%

81%

82%

84%

85%

81%

81%

Simpson

55%

50%

50%

49%

58%

63%

43%

60%

56%

47%

48%

Craftmaster

48%

29%

58%

51%

50%

56%

52%

38%

42%

47%

62%

Benchmark

42%

25%

42%

37%

58%

50%

43%

32%

40%

36%

48%

Stanley (Mirrored)

41%

38%

39%

34%

58%

75%

39%

30%

39%

44%

43%

Colorist

33%

13%

35%

31%

42%

38%

34%

22%

29%

22%

48%

Trustile

29%

29%

31%

26%

29%

25%

25%

35%

21%

39%

29%

Woodharbor Doors

26%

8%

19%

34%

33%

31%

25%

22%

27%

19%

29%

Woodgrain Doors

25%

8%

19%

17%

50%

38%

23%

16%

19%

22%

33%

T.M. Cobb

21%

4%

15%

14%

46%

31%

20%

14%

19%

11%

33%

Upstate Doors

18%

8%

15%

9%

29%

25%

13%

14%

15%

11%

19%


98%

100%

96%

100%

100%

100%

98%

100%

100%

97%

100%

2%

0%

4%

0%

0%

0%

2%

0%

0%

3%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

211


DOORS: INTERIOR PASSAGE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Masonite

58%

67%

58%

51%

67%

50%

59%

65%

56%

58%

71%

Jeld-Wen

50%

42%

46%

54%

54%

56%

61%

30%

48%

50%

52%

Simpson

33%

38%

31%

26%

46%

38%

27%

43%

40%

28%

29%

Craftmaster

16%

13%

15%

26%

13%

6%

27%

8%

10%

22%

29%

Stanley (Mirrored)

13%

8%

8%

11%

29%

13%

16%

11%

12%

19%

10%

Trustile

13%

17%

15%

11%

13%

0%

13%

22%

10%

22%

10%

Benchmark

12%

13%

4%

9%

21%

13%

14%

5%

12%

11%

10%

Woodgrain Doors

9%

0%

8%

6%

17%

6%

13%

0%

8%

6%

10%

Woodharbor Doors

8%

0%

8%

17%

8%

6%

13%

5%

8%

8%

14%

Colorist

8%

4%

12%

6%

13%

6%

11%

5%

10%

3%

14%

T.M. Cobb

7%

0%

0%

0%

33%

6%

5%

11%

12%

3%

5%

Upstate Doors

2%

0%

4%

0%

8%

0%

5%

0%

4%

0%

5%

92%

96%

89%

91%

96%

94%

89%

97%

94%

89%

95%

8%

4%

12%

9%

4%

6%

11%

3%

6%

11%

5%


Under $150K- $500K $150K $499K +

UNITS BUILT

212


DOORS: INTERIOR PASSAGE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Masonite

30%

38%

42%

31%

25%

31%

27%

Jeld-Wen

26%

17%

23%

29%

33%

31%

Simpson

10%

13%

4%

6%

21%

Trustile

5%

8%

8%

0%

Craftmaster

4%

4%

0%

Colorist

2%

4%

T.M. Cobb

2%

Woodharbor Doors


5 to 49

50+

46%

31%

39%

33%

34%

11%

23%

31%

24%

19%

5%

14%

17%

0%

10%

4%

0%

0%

14%

6%

6%

0%

9%

4%

0%

7%

3%

4%

6%

5%

0%

3%

0%

0%

4%

0%

4%

0%

0%

0%

0%

0%

8%

0%

0%

5%

4%

0%

0%

2%

0%

4%

3%

0%

6%

2%

0%

0%

3%

5%

Woodgrain Doors

2%

0%

0%

3%

0%

0%

2%

0%

0%

0%

5%

Stanley (Mirrored)

1%

4%

0%

0%

0%

0%

0%

3%

0%

3%

0%


85%

88%

81%

83%

96%

88%

80%

95%

89%

86%

81%

None

15%

13%

19%

17%

4%

13%

20%

5%

12%

14%

19% 213


DOORS: INTERIOR PASSAGE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Simpson

5.59

6.00

5.18

5.32

6.00

5.60

5.61

JELD-WEN

5.28

4.95

5.74

5.03

5.46

5.65

Masonite

5.12

5.05

5.36

4.87

5.25

Stanley (mirrored)

4.92

4.40

4.58

4.67

TruStile

4.88

4.88

4.89

Woodharbor Doors

4.87

2.33

CraftMaster

4.71

Benchmark


5 to 49

50+

5.56

5.81

5.30

5.55

5.20

5.25

5.24

5.29

5.36

5.00

5.06

5.26

5.04

5.19

5.16

5.73

5.08

4.91

4.79

4.90

5.00

4.78

5.22

4.50

3.25

5.00

5.19

5.27

4.82

4.33

4.71

5.67

4.78

3.80

5.60

4.36

5.33

4.60

4.17

3.75

5.00

4.58

5.07

4.89

4.76

4.53

4.75

4.64

4.77

4.69

3.88

4.62

4.60

5.27

5.12

4.82

4.20

5.09

4.33

4.45

T.M. Cobb

4.64

2.00

4.80

3.20

5.54

4.00

5.08

4.38

5.55

3.43

4.43

Woodgrain Doors

4.55

2.33

5.00

4.00

5.08

3.83

5.07

4.22

5.27

4.45

3.57

Colorist

4.49

3.50

5.09

3.92

4.91

4.57

4.62

4.18

5.12

3.92

4.20

Upstate Doors

4.40

3.67

4.67

3.67

4.75

3.50

5.00

4.25

5.11

3.71

4.00

214


DOORS: INTERIOR PASSAGE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.41

6.38

6.24

6.45

6.57

6.43

6.36


6.12

6.33

6.29

5.90

6.04

6.36

Product Price

6.10

5.81

6.19

6.03

6.35


5.80

5.62

5.48

6.00

Warranty

5.79

5.71

5.90


5.33

5.67


5.31

5.48


5 to 49

50+

6.49

6.59

6.42

5.94

6.00

6.17

6.17

6.06

6.06

6.07

6.31

5.83

6.11

6.03

6.18

6.00

6.00

5.78

5.74

5.80

6.16

5.12

5.55

6.04

5.64

5.60

6.09

5.80

6.16

5.06

5.19

5.28

5.22

5.43

5.27

5.37

5.59

5.48

4.35

5.05

5.59

5.04

5.50

5.22

5.34

5.17

5.52

5.29

215


ELECTRICAL SYSTEMS/LOAD CENTERS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Ge Appliances

90%

86%

95%

91%

89%

88%

91%

Square D By Scheider Electric

88%

95%

87%

100%

71%

94%

Siemens

85%

86%

92%

96%

75%

Eaton Electrical

61%

62%

51%

73%

ICC

49%

43%

43%


99%

100%

1%

0%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

91%

89%

95%

86%

91%

77%

98%

76%

79%

94%

88%

82%

90%

83%

86%

61%

69%

62%

53%

65%

55%

57%

55%

43%

63%

41%

44%

48%

43%

43%

100%

100%

96%

100%

100%

97%

100%

98%

100%

0%

0%

4%

0%

0%

3%

0%

2%

0%

216


ELECTRICAL SYSTEMS/LOAD CENTERS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


73%

86%

78%

82%

61%

94%

79%

Ge Appliances

58%

67%

68%

41%

54%

63%

Siemens

49%

57%

46%

50%

36%

Eaton Electrical

24%

33%

30%

14%

ICC

11%

14%

19%


95%

100%

5%

0%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

62%

87%

64%

71%

57%

59%

60%

60%

50%

56%

43%

47%

46%

50%

36%

21%

38%

24%

21%

25%

24%

29%

5%

7%

13%

12%

12%

14%

10%

14%

97%

100%

86%

100%

97%

91%

98%

93%

93%

3%

0%

14%

0%

3%

9%

2%

7%

7%

217


ELECTRICAL SYSTEMS/LOAD CENTERS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


46%

48%

54%

55%

32%

63%

45%

Ge Appliances

24%

14%

30%

27%

25%

25%

Siemens

11%

10%

8%

9%

14%

5%

14%

0%

0%


85%

86%

92%

None

15%

14%

8%

Eaton Electrical

Under $150K- $500K $150K $499K +


5 to 49

50+

44%

65%

29%

36%

26%

24%

19%

26%

43%

6%

12%

9%

6%

14%

14%

4%

6%

2%

6%

4%

5%

0%

91%

75%

100%

85%

82%

94%

74%

93%

9%

25%

0%

16%

18%

6%

26%

7%

218


ELECTRICAL SYSTEMS/LOAD CENTERS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Square D by Scheider Electric

5.98

6.10

6.00

5.97

5.85

6.05

5.86

Siemens

5.58

5.68

5.54

5.65

5.48

5.39

GE Appliances

5.35

5.63

5.34

5.03

5.50

Eaton Electrical

5.02

5.29

5.15

4.86

ICC

4.97

5.00

5.28

4.88


5 to 49

50+

6.18

6.09

5.76

6.08

5.38

6.03

5.61

5.61

5.33

5.78

5.04

5.68

5.27

5.55

5.00

4.77

5.21

4.81

5.25

5.07

5.03

4.56

4.59

4.92

5.00

4.95

4.86

5.29

4.43

219


EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Tuff-N-Dri

52%

57%

48%

61%

50%

54%

59%


39%

33%

42%

36%

40%

39%

Watchdog

34%

20%

39%

39%

35%

Rub-R-Wall

33%

40%

29%

29%

House Guard 2001

30%

30%

26%

Mar-Flex

30%

27%

Polywall

30%



5 to 49

50+

45%

44%

61%

82%

42%

29%

29%

42%

64%

39%

37%

23%

20%

42%

64%

25%

46%

32%

23%

20%

42%

46%

32%

35%

23%

34%

26%

20%

37%

55%

32%

29%

30%

31%

35%

16%

18%

42%

36%

27%

29%

29%

25%

39%

31%

16%

16%

40%

36%

68%

70%

55%

75%

70%

85%

69%

55%

56%

74%

91%

32%

30%

45%

25%

30%

15%

31%

45%

44%

26%

9%

220


EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Tuff-N-Dri

25%

20%

16%

32%

30%

15%

25%


21%

17%

19%

21%

20%

23%

House Guard 2001

9%

10%

7%

11%

10%

Watchdog

9%

10%

0%

11%

Polywall

7%

7%

0%

Mar-Flex

7%

3%

Rub-R-Wall

7%



5 to 49

50+

26%

18%

26%

46%

23%

10%

15%

26%

18%

15%

8%

10%

6%

9%

27%

10%

0%

6%

13%

6%

9%

9%

14%

5%

8%

8%

3%

4%

12%

0%

3%

11%

5%

8%

5%

7%

2%

9%

9%

7%

0%

14%

0%

8%

6%

3%

2%

12%

0%

55%

53%

42%

64%

45%

54%

54%

45%

36%

63%

82%

45%

47%

58%

36%

55%

46%

46%

55%

64%

37%

18%

221


EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Tuff-N-Dri

17%

17%

10%

18%

20%

8%

15%


12%

7%

13%

7%

15%

23%

Watchdog

5%

3%

0%

7%

5%

Rub-R-Wall

3%

3%

0%

11%

House Guard 2001

3%

0%

7%

Mar-Flex

3%

3%

Polywall

3%



5 to 49

50+

19%

13%

14%

36%

11%

3%

7%

14%

9%

0%

3%

7%

6%

0%

9%

0%

8%

3%

3%

2%

7%

0%

4%

0%

8%

2%

3%

0%

2%

18%

0%

7%

0%

8%

2%

3%

0%

7%

0%

3%

0%

7%

0%

0%

5%

0%

2%

5%

0%

45%

37%

29%

61%

40%

54%

40%

39%

29%

49%

73%

55%

63%

71%

39%

60%

46%

60%

61%

71%

51%

27%

222


EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Tuff-N-Dri

5.18

4.83

5.11

5.35

5.60

4.14

5.16


4.96

4.42

5.29

4.62

5.62

5.20

WatchDog

4.50

3.89

4.29

4.92

5.00

Rub-R-Wall

4.46

4.36

4.33

5.00

Mar-Flex

4.22

3.80

4.17

Polywall

4.20

4.10

House Guard 2001

4.06

3.80


5 to 49

50+

5.65

5.34

4.90

5.56

4.91

5.00

5.15

4.91

4.62

3.83

4.27

5.50

4.40

4.47

4.75

4.00

4.00

4.25

5.18

4.57

4.29

4.83

4.56

4.50

4.60

3.92

5.00

4.23

4.30

3.75

4.09

4.44

4.20

3.83

4.14

4.71

4.36

4.20

3.75

4.00

3.78

4.86

4.33

3.92

4.33

4.33

3.88

4.00

223


DOORS: PATIO Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Andersen

89%

92%

94%

90%

84%

95%

91%

Pella

82%

96%

79%

81%

79%

86%

Jeld-Wen

81%

80%

88%

77%

90%

Marvin

78%

88%

77%

77%

Therma_Tru

74%

88%

79%

Certainteed

66%

80%

Peachtree

64%

Weather Shield


5 to 49

50+

87%

95%

84%

100%

80%

91%

83%

82%

89%

81%

83%

87%

93%

70%

100%

68%

86%

74%

83%

85%

72%

78%

71%

58%

81%

75%

70%

83%

64%

89%

65%

68%

47%

71%

62%

74%

61%

66%

78%

64%

62%

71%

53%

71%

62%

61%

66%

60%

67%

62%

68%

62%

61%

53%

76%

54%

70%

63%

54%

78%

Masonite

57%

60%

56%

58%

53%

52%

63%

44%

54%

54%

72%

Hurd Windows And Doors

55%

60%

53%

42%

63%

57%

52%

52%

51%

54%

56%

Crestline Atrium

51% 50%

44% 60%

56% 62%

61% 39%

32% 42%

71% 57%

45% 51%

48% 48%

51% 49%

52% 46%

44% 72%

Kolbe & Kolbe

50%

60%

47%

42%

47%

38%

43%

74%

39%

54%

56%

Stanley

44%

56%

44%

36%

26%

52%

39%

39%

42%

38%

50%

Eagle

42%

48%

44%

36%

42%

38%

42%

48%

39%

44%

44%

Milgard

40%

28%

38%

32%

84%

38%

46%

35%

34%

48%

44%

Silver Line (An Andersen Company)

40%

44%

56%

39%

11%

52%

40%

30%

29%

40%

67% 224

Indicated at least one None

99% 1%

100% 0%

97% 3%

100% 0%

100% 0%

100% 0%

99% 1%

100% 0%

100% 0%

98% 2%

100% 0%


DOORS: PATIO Brand Familiarity (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Betterbilt

39%

20%

56%

29%

37%

52%

32%

35%

32%

36%

50%

Benchmark

33%

44%

35%

23%

32%

33%

35%

26%

24%

40%

33%

Ply Gem

32%

20%

47%

29%

26%

52%

32%

13%

27%

28%

56%

Simonton

32%

36%

41%

29%

16%

57%

29%

17%

34%

28%

39%

Windsor Windows And Doors

29%

12%

29%

45%

32%

33%

29%

30%

32%

36%

11%

Simpson

29%

24%

32%

23%

26%

24%

29%

22%

22%

28%

33%

Nana Walls

27%

Fleetwood Windows And Doors

20%

32%

19%

42%

24%

25%

39%

22%

26%

44%

20%

12%

27%

7%

37%

29%

14%

26%

15%

22%

22%

Cwd Windows And Doors

20%

16%

27%

10%

21%

29%

14%

22%

10%

22%

28%

Panda Windows And Doors

18%

4%

32%

16%

16%

19%

15%

26%

12%

18%

33%

La Cantina Doors

17%

4%

21%

7%

42%

14%

15%

22%

10%

20%

22%

Weiland Doors

16%

8%

27%

10%

21%

14%

14%

26%

10%

18%

28%

Pgt

15%

12%

29%

7%

11%

19%

17%

9%

7%

16%

33%

Provia

15%

4%

27%

16%

11%

29%

12%

13%

7%

18%

28%

Royal Group

14%

8%

24%

10%

11%

24%

12%

9%

10%

14%

22% 225

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%


Under $150K- $500K $150K $499K +

UNITS BUILT

100%


DOORS: PATIO Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Andersen

58%

76%

47%

68%

42%

62%

55%

65%

56%

66%

44%

Jeld-Wen

45%

32%

47%

52%

47%

71%

37%

44%

46%

48%

33%

Therma_Tru

45%

48%

50%

48%

26%

67%

42%

35%

51%

40%

44%

Pella

32%

48%

32%

29%

21%

38%

23%

57%

32%

42%

11%

Marvin

27%

32%

32%

19%

21%

24%

20%

48%

29%

32%

6%

Certainteed

21%

20%

18%

23%

26%

48%

14%

17%

24%

22%

11%

Masonite

20%

20%

21%

23%

21%

29%

23%

9%

17%

22%

28%

Weather Shield

15%

4%

9%

19%

11%

29%

5%

13%

10%

16%

0%

Milgard

14%

0%

12%

0%

58%

14%

14%

13%

12%

16%

11%

Crestline

11%

4%

12%

26%

5%

43%

5%

9%

5%

22%

6%

Peachtree

11%

8%

15%

10%

11%

24%

5%

17%

7%

18%

0%


11%

8%

15%

16%

0%

14%

11%

9%

10%

10%

17%

Stanley

11%

8%

12%

3%

16%

14%

6%

13%

12%

10%

0%

Ply Gem

10%

4%

15%

7%

11%

29%

6%

0%

7%

8%

17%

7%

4%

12%

10%

5%

24%

6%

0%

5%

12%

11%

12%

12%

3%

5%

14%

6%

9%

7%

6%

Hurd Windows And Doors Simonton

Under $150K- $500K $150K $499K +

UNITS BUILT

6%226 17%


DOORS: PATIO Brand Used in the Past 2 years (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Betterbilt

9%

0%

15%

3%

5%

19%

5%

0%

5%

10%

0%

Simpson

8%

12%

3%

3%

16%

14%

6%

4%

7%

8%

6%

Atrium

7%

8%

12%

3%

5%

10%

8%

4%

5%

10%

6%

Benchmark

7%

8%

12%

0%

11%

10%

8%

4%

2%

12%

6%

Kolbe & Kolbe

6%

0%

3%

10%

11%

14%

3%

4%

0%

12%

0%

Eagle

4%

0%

6%

7%

5%

0%

6%

4%

2%

6%

6%

Nana Walls

4%

0%

3%

3%

16%

5%

3%

9%

0%

8%

6%


3%

0%

3%

0%

16%

0%

3%

9%

5%

4%

0%

Windsor Windows And Doors

3%

0%

6%

3%

0%

0%

3%

4%

5%

2%

0%

Panda Windows And Doors

2%

0%

3%

3%

5%

5%

2%

4%

5%

2%

0%

Pgt

2%

0%

9%

0%

0%

0%

5%

0%

0%

2%

11%

La Cantina Doors

2%

0%

0%

0%

11%

5%

0%

4%

0%

4%

0%

Royal Group

2%

0%

3%

3%

0%

5%

2%

0%

2%

0%

6%

Cwd Windows And Doors

1%

0%

0%

0%

5%

5%

0%

0%

0%

2%

0%

Provia

1%

0%

0%

3%

0%

0%

0%

4%

0%

2%

0%227

97%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

3%

4%

0%

0%

11%

5%

2%

4%

2%

4%

0%


Under $150K- $500K $150K $499K +

UNITS BUILT


DOORS: PATIO Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Therma_Tru

19%

16%

29%

19%

5%

29%

17%

Andersen

16%

24%

12%

13%

16%

19%

Jeld-Wen

12%

4%

12%

23%

11%

Pella

8%

16%

6%

7%

Masonite

6%

4%

6%

Milgard

5%

0%

Marvin

5%

Crestline


5 to 49

50+

17%

17%

20%

22%

15%

13%

22%

12%

11%

5%

15%

13%

15%

14%

6%

5%

5%

6%

17%

12%

8%

0%

13%

0%

10%

8%

0%

2%

8%

11%

0%

0%

32%

0%

6%

9%

5%

6%

6%

12%

3%

3%

0%

5%

2%

13%

5%

4%

6%

3%

0%

0%

10%

0%

10%

2%

0%

2%

4%

0%


3%

4%

3%

3%

0%

0%

5%

0%

0%

4%

6%

Atrium

2%

4%

0%

0%

5%

0%

3%

0%

0%

2%

6%

Benchmark

2%

4%

3%

0%

0%

0%

3%

0%

0%

2%

6%

Ply Gem

2%

0%

3%

0%

5%

5%

2%

0%

5%

0%

0% 228


DOORS: PATIO Brand Used the Most (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Simonton

3%

4%

0%

3%

0%

5%

2%

Weather Shield

3%

0%

3%

3%

0%

0%

Certainteed

2%

0%

3%

0%

0%

Betterbilt

1%

0%

3%

0%


1%

0%

0%

Pgt

1%

0%

Royal Group

1%

Simpson Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

0%

0%

2%

6%

2%

4%

2%

2%

0%

0%

2%

0%

2%

0%

0%

0%

0%

2%

0%

0%

2%

0%

0%

5%

0%

0%

4%

2%

0%

0%

3%

0%

0%

0%

2%

0%

0%

0%

6%

0%

0%

3%

0%

5%

0%

0%

2%

0%

0%

1%

4%

0%

0%

0%

0%

2%

0%

0%

2%

0%

92%

96%

88%

100%

84%

95%

92%

91%

95%

92%

89%

8%

4%

12%

0%

16%

5%

8%

9%

5%

8%

11%

229


DOORS: PATIO Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Andersen

5.72

5.76

5.49

5.97

5.67

5.70

5.69

Pella

5.56

5.62

5.41

5.52

5.76

5.40

Therma_Tru

5.54

6.00

5.38

5.28

5.58

Marvin

5.46

5.58

4.90

5.81

Kolbe & Kolbe

5.25

5.59

4.72

JELD-WEN

5.05

4.82

Nana Walls

4.79

Peachtree


5 to 49

50+

5.81

5.74

5.80

5.45

5.46

5.95

5.68

5.67

5.00

5.89

5.41

5.56

5.86

5.47

5.06

5.73

5.20

5.22

6.35

5.44

5.69

4.94

5.21

5.64

5.00

5.03

5.78

5.32

5.30

5.00

4.88

5.04

5.63

5.45

4.88

5.14

5.38

4.87

4.67

5.20

4.00

4.83

5.67

4.17

4.39

6.00

5.90

4.14

4.56

4.74

4.56

4.52

4.79

5.33

4.76

4.67

4.93

4.93

4.62

4.62

Weather Shield

4.61

4.79

4.43

4.43

5.00

4.58

4.54

4.82

4.87

4.61

4.07

CertainTeed

4.61

5.00

4.09

4.61

4.91

4.76

4.43

4.89

4.68

4.73

4.14

Milgard

4.47

4.00

3.86

4.00

5.39

4.11

4.39

5.11

5.00

4.28

4.00

Simpson

4.45

5.29

4.00

4.14

4.71

3.83

4.67

4.33

5.09

4.19

4.00

Masonite

4.43

4.88

3.95

4.42

4.67

4.54

4.45

4.18

4.52

4.43

4.23

Hurd Windows and Doors

4.42

4.38

3.80

5.00

4.71

4.29

4.42

4.54

4.35

4.48

4.36

Stanley

4.38

4.69

4.00

4.33

4.71

4.08

4.50

4.40

5.05

3.95

4.00

230


DOORS: PATIO Quality Ratings (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Simonton

4.31

5.00

3.93

4.36

4.00

4.21

4.29

Atrium

4.28

4.76

3.86

4.50

4.11

4.00

Eagle

4.26

4.25

3.71

4.42

5.11

Benchmark

4.13

4.33

3.69

3.71

Windsor Windows and Doors

4.09

3.33

4.36

Crestline

4.08

4.08


4.02

Ply Gem


5 to 49

50+

4.75

5.07

3.82

3.86

4.22

4.82

4.59

4.28

3.77

3.33

4.23

5.09

4.65

4.17

3.78

4.88

3.50

4.20

4.57

4.75

4.05

3.17

3.86

4.43

3.75

4.00

4.71

4.86

3.68

2.50

3.95

4.05

4.57

4.47

3.70

4.64

4.09

4.27

3.38

3.67

4.05

4.38

3.67

4.08

4.11

3.57

4.46

4.04

3.50

4.00

4.50

3.94

3.90

3.83

4.38

3.91

3.00

4.67

3.71

3.70

BetterBilt

3.98

3.71

4.05

3.80

4.25

3.83

4.00

4.12

4.13

3.95

3.80

La Cantina Doors

3.70

2.00

3.00

1.50

5.00

2.75

3.09

5.80

4.80

3.55

2.75

PGT

3.68

4.00

4.00

1.50

3.67

3.40

3.83

3.50

4.50

3.11

4.00

Weiland Doors

3.65

4.00

3.78

2.33

4.00

2.75

3.56

4.29

4.67

3.22

3.20

Fleetwood Windows and Doors

3.61

2.33

2.70

1.50

5.75

2.43

3.20

5.67

4.86

3.17

2.75

Panda Windows and Doors

3.59

1.00

3.50

3.33

5.33

3.50

3.17

4.50

5.00

3.18

3.17

ProVia

3.37

1.00

3.20

4.00

3.67

3.71

2.89

4.00

5.25

2.80

3.00 231

CWD Windows and Doors

3.00

2.50

2.90

2.33

4.00

2.43

2.70

4.40

3.40

2.92

2.80

Royal Group

2.82

1.50

3.00

2.33

3.67

3.33

2.56

2.50

4.20

2.12

2.50


ENGINEERED I-JOISTS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Georgia Pacific

86%

86%

100%

74%

88%

94%

82%

Boise Cascade

80%

86%

87%

71%

88%

88%


78%

76%

87%

79%

84%

LP

71%

38%

83%

79%

Trim Joist

47%

48%

60%

Roseburg

44%

29%

Open Joist

35%


Under $150K- $500K $150K $499K +


5 to 49

50+

93%

84%

88%

90%

79%

86%

82%

78%

100%

88%

82%

79%

76%

84%

100%

76%

81%

73%

64%

67%

71%

100%

47%

28%

63%

39%

54%

43%

53%

30%

43%

41%

64%

56%

38%

54%

39%

51%

40%

33%

43%

35%

32%

38%

33%

43%

27%

45%

40%

94%

95%

100%

88%

96%

100%

92%

96%

94%

94%

100%

6%

5%

0%

12%

4%

0%

8%

4%

6%

6%

0%

232


ENGINEERED I-JOISTS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Georgia Pacific

53%

67%

63%

41%

44%

56%

49%


51%

57%

40%

53%

60%

69%

Boise Cascade

48%

67%

43%

27%

72%

LP

43%

10%

40%

62%

Roseburg

16%

5%

10%

Trim Joist

15%

19%

Open Joist

12%



5 to 49

50+

61%

53%

53%

50%

49%

50%

45%

61%

40%

44%

50%

50%

49%

45%

70%

52%

50%

47%

32%

39%

43%

70%

15%

28%

13%

15%

14%

14%

14%

20%

7%

21%

12%

31%

11%

14%

12%

20%

0%

19%

10%

6%

12%

31%

8%

7%

6%

18%

0%

90%

95%

93%

85%

92%

100%

89%

89%

90%

90%

100%

10%

5%

7%

15%

8%

0%

11%

11%

10%

10%

0%

233


ENGINEERED I-JOISTS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


25%

24%

20%

27%

28%

38%

20%

Boise Cascade

19%

33%

17%

9%

24%

13%

Georgia Pacific

18%

33%

27%

9%

8%

LP

16%

0%

13%

29%

Roseburg

5%

0%

3%

Open Joist

2%

5%

Trim Joist

2%



5 to 49

50+

29%

22%

28%

20%

21%

18%

22%

16%

20%

13%

15%

29%

22%

14%

20%

16%

25%

17%

11%

16%

14%

30%

6%

8%

0%

6%

4%

2%

8%

0%

3%

0%

0%

6%

2%

0%

0%

4%

0%

0%

0%

6%

0%

0%

3%

0%

2%

2%

0%

86%

95%

83%

85%

84%

94%

83%

89%

88%

84%

90%

14%

5%

17%

15%

16%

6%

17%

11%

12%

16%

10%

234


ENGINEERED I-JOISTS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5.75

5.41

5.82

5.70

6.00

6.13

5.65

Georgia Pacific

5.70

5.90

5.62

5.58

5.83

5.69

Boise Cascade

5.67

5.68

5.55

5.47

6.08

LP

5.65

5.33

5.50

5.65

Trim Joist

5.12

4.73

5.29

Roseburg

5.07

5.38

Open Joist

5.07

4.62


5 to 49

50+

5.79

5.89

5.73

5.20

5.62

5.87

5.92

5.56

5.30

5.31

5.70

5.82

5.73

5.62

5.60

6.00

5.38

5.66

5.81

5.52

5.82

5.50

5.19

5.00

5.70

4.91

5.18

5.14

5.17

4.33

5.00

4.75

5.28

5.00

5.00

5.22

5.33

4.89

4.80

5.60

4.71

5.12

5.83

4.96

4.92

5.18

5.00

5.00

235


ENGINEERED I-JOISTS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.57

6.55

6.64

6.59

6.48

6.53

6.53


6.22

6.00

6.36

6.21

6.29

6.20

Product Price

6.03

5.65

6.08

6.21

6.10

Warranty

5.95

5.95

6.04

6.10


5.94

5.80

5.88


5.84

5.60


4.73

4.70


5 to 49

50+

6.68

6.70

6.44

6.56

6.20

6.28

6.30

6.09

6.44

6.40

6.00

5.88

5.84

6.12

6.56

5.62

6.33

5.69

6.28

6.09

5.81

5.89

6.24

5.71

6.33

5.82

5.96

6.07

5.86

5.67

5.84

6.14

5.67

6.20

5.67

6.00

5.84

5.79

6.11

4.68

4.86

4.62

5.67

4.40

4.88

4.88

4.63

4.44

236


EXTERIOR TRIM Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Handletrim (James Hardie) Certainteed Azek Trimboards Fypon Lp Smartside Trextrim Miratec

73% 73% 67% 50% 47% 44% 33%

68% 80% 88% 56% 36% 48% 16%

87% 84% 61% 45% 52% 32% 45%

80% 70% 77% 63% 60% 57% 37%

61% 61% 57% 44% 35% 52% 30%

58% 79% 74% 42% 47% 68% 32%

74% 75% 69% 53% 49% 43% 30%

Versatex Trimboard

27%

36%

19%

13%

35%

37%

26%

44%

26%

20%

22%

25% 24% 24% 23% 21% 20% 19% 19% 18% 17% 16% 15%

44% 32% 32% 28% 28% 16% 12% 20% 36% 12% 20% 8%

13% 23% 10% 23% 19% 16% 29% 16% 13% 16% 10% 10%

23% 10% 27% 27% 13% 23% 13% 13% 7% 17% 13% 20%

15%

16%

10%

95% 5%

100% 0%

100% 0%

Mastic Home Exteriors By Ply Gem Kleer Trimboards Atlantic Shutters Windsorone (Windsor Mill) Royal Group Cellwood Shutters Techtrim Nichiha Variform By Ply Gem Koma Plycem Inteplast Tufboard Quality Edge Richwood Exterior Furnishings By Ply Gem Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

90% 69% 72% 59% 41% 41% 41%

76% 71% 76% 43% 45% 51% 25%

74% 76% 76% 60% 48% 48% 48%

78% 78% 44% 61% 50% 33% 22%

25%

17%

31%

21%

17%

37%

28%

21%

27%

31%

22%

26% 30% 26% 17% 22% 22% 17% 22% 17% 17% 22% 17%

42% 21% 26% 32% 21% 32% 21% 37% 21% 21% 26% 32%

21% 23% 21% 23% 20% 18% 16% 15% 20% 16% 12% 12%

24% 24% 24% 21% 21% 14% 21% 10% 10% 10% 17% 7%

31% 20% 25% 27% 20% 20% 14% 18% 20% 14% 14% 12%

26% 26% 26% 26% 21% 17% 26% 19% 17% 17% 19% 19%

11% 22% 11% 11% 17% 22% 11% 11% 11% 17% 11% 6%

13%

17%

21%

13%

10%

14%

12%

17%

100% 0%

74% 26%

84% 16%

97% 3%

97% 3%

90% 10%

98% 2%

100% 0%

237


EXTERIOR TRIM Brand Used in the Past 2 years REGION

Handletrim (James Hardie) Azek Trimboards Certainteed Fypon LP Smartside Trextrim Miratec Windsorone (Windsor Mill) Royal Group Versatex Trimboard Mastic Home Exteriors By Ply Gem Kleer Trimboards Nichiha Variform By Ply Gem Richwood Exterior Furnishings By Ply Gem Techtrim Cellwood Shutters Koma Quality Edge Atlantic Shutters Inteplast Tufboard Plycem Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

$150K- $500K $499K +

56% 42% 53% 25% 20% 19% 15% 10% 7% 7%

40% 64% 56% 28% 4% 20% 4% 20% 4% 12%

71% 19% 48% 10% 19% 10% 23% 0% 10% 7%

60% 57% 60% 37% 30% 23% 20% 7% 13% 7%

57% 39% 39% 22% 17% 30% 13% 17% 0% 4%

47% 58% 68% 21% 11% 32% 5% 5% 5% 16%

51% 33% 49% 20% 21% 18% 15% 12% 10% 5%

7%

8%

7%

10%

0%

11%

5% 4% 4%

12% 4% 4%

0% 10% 0%

3% 0% 3%

4% 0% 0%

4%

4%

0%

7%

3% 3% 2% 2% 2% 2% 2% 94% 6%

0% 8% 8% 0% 4% 0% 0% 100% 0%

3% 3% 0% 0% 0% 0% 0% 100% 0%

3% 0% 0% 3% 0% 3% 3% 97% 3%


5 to 49

50+

79% 59% 45% 35% 17% 17% 24% 10% 3% 7%

53% 41% 43% 12% 14% 22% 6% 12% 10% 8%

60% 60% 60% 31% 24% 24% 31% 10% 5% 7%

67% 17% 56% 39% 17% 6% 6% 6% 6% 6%

7%

3%

4%

10%

6%

11% 0% 11%

2% 3% 0%

7% 7% 0%

4% 0% 2%

7% 7% 2%

0% 6% 0%

0%

0%

3%

3%

4%

0%

6%

0% 0% 0% 4% 0% 0% 0% 74% 26%

0% 0% 0% 5% 0% 0% 0% 84% 16%

3% 5% 3% 2% 2% 0% 0% 95% 5%

0% 0% 0% 0% 0% 3% 3% 97% 3%

2% 2% 4% 2% 0% 0% 0% 88% 12%

2% 2% 0% 2% 0% 2% 2% 98% 2%

0% 6% 0% 0% 6% 238 0% 0% 100% 0%


EXTERIOR TRIM Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Handletrim (James Hardie)

30%

16%

48%

27%

22%

11%

31%

Azek Trimboards

12%

20%

3%

23%

4%

16%

Certainteed

11%

8%

7%

13%

4%

Fypon

7%

12%

3%

3%

Lp Smartside

7%

0%

13%

Trextrim

7%

12%

Miratec

6%

Versatex Trimboard Mastic Home Exteriors By Ply Gem


5 to 49

50+

38%

35%

17%

44%

10%

17%

8%

21%

6%

5%

13%

0%

6%

10%

11%

13%

11%

7%

7%

2%

10%

17%

10%

4%

5%

7%

10%

6%

10%

6%

3%

7%

9%

16%

5%

7%

10%

7%

0%

0%

10%

3%

9%

5%

7%

3%

2%

10%

6%

3%

8%

3%

0%

0%

5%

3%

0%

6%

0%

0%

2%

4%

0%

3%

0%

0%

3%

0%

0%

2%

6%

Nichiha

2%

0%

7%

0%

0%

0%

2%

3%

0%

2%

6%

Windsorone (Windsor Mill)

2%

4%

0%

0%

4%

0%

2%

3%

2%

2%

0%

Kleer Trimboards

1%

0%

0%

3%

0%

5%

0%

0%

0%

2%

0%

Koma

1%

4%

0%

0%

0%

0%

2%

0%

2%

0%

0%

Royal Group

1%

4%

0%

0%

0%

0%

2%

0%

2%

0%

0%


90%

92%

97%

93%

70%

79%

92%

90%

82%

93%

239 100%

None

10%

8%

3%

7%

30%

21%

8%

10%

18%

7%

0%


EXTERIOR TRIM Quality Ratings REGION

HandleTrim (James Hardie) AZEK Trimboards CertainTeed Fypon LP SmartSide TrexTrim Mastic Home Exteriors by Ply Gem Kleer Trimboards Versatex Trimboard WindsorONE (Windsor Mill) MiraTEC Royal Group Variform by Ply Gem Atlantic Shutters TechTrim Cellwood Shutters KOMA Inteplast TUFboard Plycem Nichiha Richwood Exterior Furnishings by Ply Gem Quality Edge

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

5.88 5.58 5.53 5.45 5.23 5.23

5.78 5.33 5.81 5.47 4.55 5.31

6.03 5.25 5.24 5.27 4.94 5.00

5.76 5.92 5.62 5.52 5.58 5.06

5.81 5.92 5.50 5.55 5.78 5.50

5.91 5.50 5.69 5.78 4.56 5.46

5.88 5.57 5.49 5.29 5.25 5.08

5.09

5.09

4.67

5.83

5.00

4.14

5.00 5.00 4.79 4.70 4.63 4.59 4.50 4.48 4.39 4.15 4.11 4.11 4.09

5.25 5.09 5.33 2.80 4.29 4.00 4.00 4.00 3.71 4.22 3.80 2.33 2.75

3.60 4.12 3.00 4.67 4.12 4.17 4.44 4.29 3.86 3.60 3.00 3.67 4.60

5.00 5.60 4.33 5.00 5.25 5.50 3.67 4.43 5.50 3.50 4.25 4.67 3.25

5.67 5.38 5.83 5.50 5.00 5.20 5.57 5.20 5.20 5.00 5.20 5.25 5.00

4.00

3.80

3.00

4.25

3.88

1.50

3.40

4.33


5 to 49

50+

5.83 5.67 5.48 5.58 5.53 5.23

5.86 5.60 5.67 5.15 5.50 5.65

5.66 5.75 5.27 5.64 4.70 4.85

6.36 5.00 5.67 5.73 5.50 4.50

5.32

5.50

5.27

4.46

6.50

4.88 4.57 3.60 3.00 4.00 4.29 3.00 4.00 3.00 2.75 3.20 2.75 2.75

5.00 5.06 5.14 4.90 4.93 4.90 4.94 4.92 4.62 4.69 4.62 4.45 4.45

5.12 5.25 4.89 5.14 4.50 4.40 4.38 3.75 4.83 3.67 4.20 4.50 4.29

5.38 5.06 5.07 4.31 5.21 5.09 4.91 4.80 4.73 4.73 4.62 4.78 4.62

4.64 4.67 4.09 4.95 3.73 3.50 3.91 3.75 3.78 3.00 3.00 3.00 3.45

4.33 5.40 6.00 5.00 5.50 5.67 4.83 5.00 5.00 5.00 6.50 4.67 5.00

5.00

2.75

4.56

4.00

4.75

2.00

5.00

5.00

3.50

4.33

3.00

4.29

3.25

5.00

240


EXTERIOR TRIM Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.56

6.70

6.43

6.54

6.62

6.40

6.54


6.23

6.35

6.27

5.96

6.44

6.40

Warranty

6.14

6.17

6.00

6.11

6.44

Product Price

5.95

6.00

6.17

5.79


5.73

6.13

5.37


5.59

5.83


5.04

4.91


5 to 49

50+

6.69

6.52

6.64

6.44

6.30

5.96

6.20

6.31

6.11

5.93

6.20

6.15

6.30

6.21

5.67

5.75

5.53

6.05

5.96

5.88

6.08

5.83

5.89

5.56

5.73

5.71

5.77

5.82

5.79

5.39

5.60

5.36

5.62

5.53

5.70

5.38

5.60

5.64

5.44

5.30

5.04

4.75

5.07

5.12

4.85

4.98

5.31

4.61

241


EXTERIOR WALL SHEATHING Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Dow Styrofoam Georgia-Pacific (Densglass Gold) Weyerhaeuser Zip System Wall Sheathing (Huber Engineered Woods) US Gypsum

65%

62%

72%

80%

44%

75%

61%

60%

71%

61%

53%

61%

50%

78%

64%

56%

75%

60%

55%

54%

63%

88%

61%

42%

69%

68%

59%

68%

58%

55%

60%

68%

41%

58%

81%

66%

56%

30%

64%

58%

50%

54%

66%

53%

58%

58%

63%

Celotex

57%

54%

56%

60%

48%

71%

52%

55%

58%

63%

41%

72%

52%

61%

60%

50%

64%

51%

59%

Owens Corning

57%

54%

63%

60%

48%

75%

45%

65%

54%

63%

47%

Johns Manville

55%

46%

59%

52%

59%

64%

52%

50%

54%

61%

41%

LP

50%

35%

63%

56%

41%

57%

50%

35%

44%

56%

47%

Thermax

40%

31%

44%

48%

37%

46%

39%

35%

40%

42%

35%

Gold Bond

41%

31%

50%

32%

41%

46%

36%

40%

39%

44%

29%

Greenguard (Pactiv)

34%

35%

38%

36%

22%

39%

29%

35%

29%

39%

29%

Thermoply

32%

15%

53%

32%

26%

46%

31%

20%

23%

37%

53%

R-Max

31%

42%

41%

8%

22%

32%

29%

25%

29%

34%

18%

Norbord Industries

30%

12%

41%

36%

19%

43%

24%

15%

23%

32%

29%

Ainsworth

19%

8%

28%

12%

22%

21%

19%

10%

17%

20%

18%

Atlas Reboard

17%

8%

28%

8%

15%

21%

16%

5%

14%

20%

12%


95%

100%

100%

96%

89%

100%

95%

95%

94%

100%

5%

0%

0%

4%

11%

0%

5%

5%

6%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

242 94%

6%


EXTERIOR WALL SHEATHING Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Weyerhaeuser Dow Styrofoam Owens Corning Us Gypsum Georgia-Pacific (Densglass Gold) Zip System Wall Sheathing (Huber Engineered Woods)

38% 36% 34% 33%

23% 39% 42% 35%

41% 34% 25% 25%

40% 48% 40% 36%

48% 22% 26% 33%

36% 50% 46% 46%

37% 27% 23% 23%

30%

23%

41%

32%

26%

32%

30%

58%

25%

16%

15%

LP

23%

8%

25%

32%

Celotex Johns Manville Thermax Gold Bond Greenguard (Pactiv) Norbord Industries Thermoply R-Max Ainsworth Indicated At Least One

22% 22% 14% 14% 14% 9% 8% 8% 2% 89%

23% 19% 15% 12% 15% 4% 0% 12% 0% 89%

28% 16% 9% 6% 9% 13% 19% 6% 0% 88%

None

11%

12%

13%


5 to 49

50+

45% 40% 45% 40%

35% 39% 29% 31%

46% 37% 42% 37%

29% 24% 24% 24%

29%

35%

21%

29%

65%

32%

26%

30%

25%

44%

0%

22%

29%

19%

20%

19%

29%

12%

20% 24% 28% 8% 12% 8% 4% 8% 4% 96%

19% 30% 11% 19% 7% 4% 7% 4% 0% 85%

32% 32% 4% 7% 18% 7% 4% 4% 0% 89%

19% 15% 16% 13% 7% 7% 11% 7% 2% 90%

20% 30% 30% 10% 15% 10% 5% 15% 0% 85%

27% 17% 15% 8% 12% 6% 2% 10% 2% 83%

20% 32% 15% 12% 10% 7% 7% 7% 0% 98%

18% 12% 18% 18% 12% 12% 29% 0% 0% 88%

4%

15%

11%

10%

15%

17%

2%

12%

243


EXTERIOR WALL SHEATHING Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

17%

39%

9%

8%

7%

18%

18%

5%

17%

20%

0%

14%

8%

13%

8%

26%

14%

13%

15%

17%

10%

12%

Lp

8%

8%

6%

16%

7%

7%

10%

10%

10%

10%

6%

Us Gypsum

8%

12%

6%

12%

7%

14%

7%

10%

6%

12%

12%

Dow Styrofoam Georgia-Pacific (Densglass Gold) Owens Corning

8%

0%

9%

8%

11%

14%

5%

5%

12%

2%

6%

6%

4%

9%

8%

7%

0%

11%

5%

6%

2%

24%

6%

8%

9%

4%

4%

11%

5%

5%

6%

10%

0%

Thermax

3%

0%

3%

4%

4%

0%

3%

5%

0%

5%

6%

Celotex

3%

8%

0%

0%

7%

4%

3%

5%

6%

2%

0%

Johns Manville

2%

0%

0%

12%

0%

4%

2%

5%

2%

5%

0%

Norbord Industries

2%

0%

3%

4%

0%

4%

2%

0%

2%

2%

0%

Greenguard (Pactiv)

2%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

Thermoply

2%

0%

3%

4%

0%

0%

3%

0%

0%

0%

12%

Gold Bond

1%

0%

3%

0%

0%

0%

2%

0%

0%

0%

6%

R-Max

1%

0%

0%

4%

0%

0%

2%

0%

0%

2%

0%


83%

85%

78%

92%

82%

89%

86%

70%

83%

85%

244 82%

None

17%

15%

22%

8%

19%

11%

15%

30%

17%

15%

18%

Zip System Wall Sheathing (Huber Engineered Woods) Weyerhaeuser

Under $150K- $500K $150K $499K +

UNITS BUILT


EXTERIOR WALL SHEATHING Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

ZIP System Wall Sheathing (Huber Engineered Woods)

5.63

5.81

5.58

5.73

5.10

5.26

5.87

Dow Styrofoam

5.55

5.32

5.50

5.79

5.57

5.42

US Gypsum

5.46

5.56

5.46

5.53

5.27

Weyerhaeuser

5.41

5.00

5.59

5.21

Owens Corning

5.36

5.44

5.21

Georgia-Pacific (DensGlass Gold)

5.31

5.12

LP

5.23

Johns Manville


5 to 49

50+

5.47

5.72

5.69

5.18

5.66

5.47

5.67

5.22

6.09

5.41

5.54

5.35

5.45

5.39

5.70

5.67

5.48

5.44

5.24

5.63

5.15

5.50

5.63

5.20

5.36

5.34

5.41

5.62

5.03

5.67

5.34

5.17

5.59

5.04

5.51

5.19

5.58

4.94

5.50

4.85

4.96

5.73

5.54

5.12

5.31

5.15

5.52

4.89

5.36

5.22

5.27

5.00

5.38

5.33

5.29

5.22

5.13

5.53

4.91

5.30

Gold Bond

5.17

4.60

5.26

5.09

5.54

4.69

5.44

5.25

5.39

4.83

5.67

GreenGuard (Pactiv)

5.11

4.75

5.20

5.70

4.71

5.09

5.38

4.67

5.28

4.89

5.29

Celotex

5.01

4.93

5.19

4.87

5.06

5.14

4.90

5.15

5.11

4.96

4.82 245


EXTERIOR WALL SHEATHING Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5 to 49

50+

Product Performance

6.47

6.73

6.40

6.43

6.32

6.20

6.53

6.71

6.56

6.37

6.43


6.08

6.09

6.20

6.04

5.95

6.08

6.08

6.07

6.30

6.11

5.29

Product Price

5.95

5.86

6.28

5.96

5.64

5.76

6.02

6.00

6.00

5.86

6.00

Warranty

5.92

6.14

5.84

6.13

5.59

5.92

5.81

6.36

6.05

5.89

5.64


5.76

5.95

5.60

5.96

5.55

5.84

5.68

5.93

6.16

5.43

5.36


5.62

5.86

5.48

5.78

5.36

5.44

5.74

5.50

5.88

5.37

5.43


5.03

5.64

4.64

4.96

4.95

5.00

4.96

5.36

5.44

4.86

4.21

246


FAUCETS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Delta

86%

91%

87%

80%

96%

86%

93%

American Standard

87%

100%

82%

100%

79%

86%

Kohler

87%

91%

82%

95%

89%

Moen

86%

96%

82%

80%

Pfister

82%

91%

76%

Peerless

67%

73%

Eljer

64%

Elkay


5 to 49

50+

79%

91%

90%

83%

88%

90%

87%

92%

83%

81%

88%

95%

91%

87%

83%

86%

81%

84%

95%

80%

90%

88%

80%

93%

67%

88%

90%

82%

92%

75%

63%

70%

64%

52%

71%

68%

67%

74%

54%

77%

55%

75%

61%

52%

66%

74%

67%

69%

54%

63%

86%

58%

70%

43%

38%

65%

79%

58%

67%

63%

Grohe

58%

73%

45%

65%

61%

19%

65%

79%

58%

59%

58%

Sterling

58%

64%

53%

75%

43%

52%

59%

53%

60%

54%

54%


53%

68%

34%

75%

50%

38%

56%

58%

53%

54%

50%

Franke

41%

55%

37%

55%

36%

24%

40%

79%

49%

46%

29%

Hansgrohe

42%

55%

40%

30%

43%

19%

41%

68%

40%

46%

38%

Briggs

39%

36%

42%

45%

36%

24%

41%

53%

29%

44%

247 54%


FAUCETS Brand Familiarity (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Danze

40%

46%

37%

50%

32%

29%

43%

42%

33%

41%

50%

Jado

31%

32%

26%

40%

25%

19%

27%

53%

27%

39%

21%

Blanco

31%

32%

26%

50%

14%

19%

27%

47%

27%

31%

29%

Brizo

29%

23%

26%

35%

32%

19%

25%

53%

24%

31%

33%

Chicago

29%

27%

24%

45%

14%

24%

22%

42%

24%

31%

21%

Porcher

27%

32%

26%

25%

18%

19%

24%

37%

29%

28%

13%

Symmons

24%

36%

18%

25%

11%

19%

22%

21%

27%

18%

17%

Hansa

23%

23%

18%

35%

14%

29%

16%

32%

20%

26%

17%

KWC

19%

18%

18%

15%

14%

14%

13%

32%

13%

21%

17%

Dornbracht

18%

9%

18%

25%

18%

19%

12%

37%

18%

18%

17%

Decolav

17%

9%

21%

20%

7%

19%

15%

11%

18%

10%

17%


98%

100%

95%

100%

100%

95%

100%

95%

96%

100%

100%

2%

0%

5%

0%

0%

5%

0%

5%

4%

0%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

248


FAUCETS Brand Used in the Past 2 years REGION

Moen Kohler Delta American Standard Pfister Eljer Elkay Grohe Sterling Peerless Gerber Plumbing Fixtures Franke Hansgrohe Danze Blanco Briggs Porcher Jado Symmons Brizo Chicago KWC Dornbracht Hansa Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

66% 64% 63% 52% 27% 20% 22% 21% 20% 17% 17% 11% 11% 9% 8% 8% 5% 5% 5% 5% 5% 3% 2% 2% 98% 2%

64% 64% 68% 73% 27% 27% 32% 32% 27% 18% 27% 9% 14% 9% 9% 14% 9% 9% 18% 9% 5% 5% 5% 5% 100% 0%

61% 47% 61% 40% 29% 16% 13% 11% 11% 21% 13% 11% 5% 3% 5% 8% 0% 3% 0% 5% 5% 3% 0% 0% 95% 5%

65% 80% 50% 60% 20% 30% 25% 15% 30% 20% 25% 15% 5% 10% 15% 5% 0% 5% 0% 0% 0% 0% 0% 0% 100% 0%

61% 64% 75% 36% 32% 11% 14% 14% 14% 7% 14% 4% 11% 7% 4% 4% 0% 7% 4% 0% 0% 4% 4% 4% 100% 0%

67% 52% 67% 38% 14% 24% 14% 5% 14% 19% 19% 5% 0% 5% 10% 0% 0% 0% 0% 5% 0% 0% 0% 0% 95% 5%

$150K- $500K $499K + 59% 59% 69% 50% 35% 19% 19% 12% 24% 21% 16% 7% 3% 3% 4% 10% 0% 3% 6% 2% 2% 3% 0% 2% 100% 0%

68% 79% 42% 58% 16% 16% 26% 47% 5% 0% 26% 21% 37% 21% 16% 5% 11% 21% 5% 11% 11% 5% 11% 5% 95% 5%


5 to 49

50+

62% 76% 71% 56% 22% 22% 20% 24% 16% 22% 20% 16% 11% 4% 7% 4% 2% 7% 7% 2% 2% 4% 0% 2% 96% 4%

67% 54% 62% 56% 36% 23% 26% 18% 18% 10% 21% 8% 10% 13% 8% 8% 3% 8% 5% 5% 3% 3% 5% 3% 100% 0%

54% 46% 54% 25% 25% 8% 8% 0% 25% 17% 13% 0% 0% 0% 8% 13% 0% 0% 0% 4% 4% 0% 0% 0% 249 100% 0%


FAUCETS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Moen

32%

36%

29%

35%

29%

29%

37%

16%

22%

44%

29%

Kohler

23%

14%

18%

25%

25%

14%

13%

53%

29%

13%

17%

Delta

18%

9%

26%

20%

25%

29%

24%

5%

24%

18%

21%

American Standard

6%

14%

5%

5%

4%

5%

9%

0%

9%

3%

8%

Pfister

3%

0%

8%

5%

0%

0%

6%

0%

0%

3%

13%

Danze

2%

0%

3%

0%

0%

0%

2%

0%

0%

3%

0%

Elkay

2%

0%

3%

0%

0%

0%

2%

0%

0%

0%

4%

Grohe

2%

0%

0%

0%

4%

0%

2%

0%

2%

0%

0%

Eljer

1%

0%

0%

5%

0%

5%

0%

0%

0%

3%

0%

Franke

1%

5%

0%

0%

0%

0%

0%

5%

2%

0%

0%


1%

0%

0%

5%

0%

0%

2%

0%

0%

3%

0%

Hansgrohe

1%

5%

0%

0%

0%

0%

0%

5%

0%

3%

0%

Sterling

1%

0%

3%

0%

0%

0%

2%

0%

0%

0%

4%

92%

82%

95%

100%

86%

81%

96%

84%

89%

90%

96%

8%

18%

5%

0%

14%

19%

4%

16%

11%

10%

4%


Under $150K- $500K $150K $499K +

UNITS BUILT

250


FAUCETS Quality Ratings REGION

Kohler Grohe Moen Hansgrohe American Standard Delta Franke Blanco Danze Eljer Elkay Brizo Jado Gerber Plumbing Fixtures Symmons Dornbracht Pfister KWC Chicago Hansa Porcher Sterling Peerless Briggs Decolav

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

6.04 5.87 5.70 5.64 5.40 5.23 5.11 5.03 4.94 4.87 4.85 4.84 4.78 4.76 4.72 4.61 4.60 4.57 4.56 4.55 4.53 4.50 4.49 4.47 4.19

5.70 6.06 5.54 5.67 5.21 4.82 5.42 4.67 4.67 4.85 5.09 5.00 5.38 4.94 5.62 5.00 3.86 4.40 4.83 5.00 4.75 4.19 4.28 4.38 4.50

6.17 5.87 5.58 5.73 5.62 5.29 4.94 5.20 5.06 4.82 4.71 4.80 4.88 4.71 4.50 4.73 4.76 4.64 4.33 4.42 4.75 4.54 4.62 4.67 4.38

6.20 5.57 6.18 5.00 5.24 5.35 4.67 5.00 4.64 4.94 4.93 4.25 3.88 4.69 3.80 3.60 4.41 4.00 4.40 4.29 3.40 4.69 4.53 4.11 3.25

6.07 5.89 5.75 5.79 5.38 5.40 5.55 5.20 5.40 4.89 4.67 5.33 4.88 4.73 4.75 5.20 5.07 5.00 5.20 4.80 4.60 4.62 4.47 4.50 4.50

Under $150K- $500K $150K $499K + 6.00 4.00 6.05 4.00 5.48 5.90 4.00 5.00 3.86 5.33 4.60 3.50 3.40 4.22 3.40 3.25 4.80 4.00 3.83 3.86 3.25 4.83 4.75 3.80 3.25

6.04 5.86 5.59 5.58 5.43 5.19 4.87 4.88 5.09 4.76 4.85 5.05 4.91 4.87 5.06 4.73 4.58 4.69 4.89 4.86 4.65 4.40 4.45 4.67 4.54

6.14 6.39 5.77 6.24 5.25 4.67 6.00 5.40 5.20 4.88 5.00 4.92 5.08 4.77 4.83 5.12 4.52 4.57 4.36 4.62 4.80 4.62 4.50 4.31 4.00


5 to 49

50+

6.32 5.90 5.95 5.64 5.60 5.54 5.75 5.20 5.00 5.08 5.12 5.00 5.38 4.92 5.27 4.89 4.78 5.38 4.92 4.75 4.75 4.65 4.91 5.00 4.78

5.84 5.96 5.57 5.74 5.34 5.00 4.77 5.00 5.24 4.88 4.73 5.06 4.50 4.69 4.20 4.40 4.32 4.18 4.65 4.46 4.47 4.52 4.12 4.43 4.00

5.90 5.60 5.50 5.40 5.14 5.05 4.00 4.71 4.33 4.23 4.53 4.22 4.00 4.62 4.00 4.50 4.89 4.00 3.50 4.25 3.67 4.15 4.58 251 4.00 3.40


FAUCETS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

6.59

6.78

6.33

6.50

6.92

6.82

6.48

6.09

6.00

5.94

6.10

6.38

6.59

6.07

5.89

5.92

6.15

6.38

Product Price

6.03

5.89

6.14

5.80

Warranty

5.93

5.89

5.72


5.80

5.94


4.78

4.50

Product Performance


Under $150K- $500K $150K $499K +


5 to 49

50+

6.81

6.90

6.63

6.00

5.89

6.38

6.55

5.94

5.52

6.59

6.00

5.81

6.45

5.80

5.83

6.17

6.06

6.11

5.69

6.28

5.86

5.87

6.10

6.12

6.47

5.75

6.06

6.32

5.69

5.61

5.81

5.85

5.62

6.47

5.69

5.50

6.32

5.66

5.09

4.61

5.10

4.96

5.94

4.54

4.50

5.40

4.34

4.35

252


FIREPLACES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Heat & Glo

75%

73%

68%

83%

91%

56%

86%

67%

69%

81%

94%

Heatilator

77%

77%

54%

83%

95%

69%

78%

67%

64%

81%

94%

Majestic

61%

77%

43%

66%

52%

44%

61%

58%

56%

57%

65%

Lennox Hearth Products

56%

50%

51%

55%

62%

44%

62%

38%

47%

62%

59%

Vermont Castings

53%

73%

38%

66%

43%

44%

61%

38%

53%

62%

35%

Napoleon

45%

50%

35%

45%

52%

31%

48%

42%

42%

46%

47%

Regency

33%

36%

19%

24%

43%

19%

32%

25%

26%

38%

18%

Fmi

31%

27%

24%

17%

43%

19%

26%

33%

18%

32%

41%

Town & Country Fireplaces

28%

27%

24%

17%

24%

19%

25%

21%

22%

30%

12%

Monessen

24%

27%

14%

21%

19%

19%

22%

13%

20%

19%

18%

Spark Modern Fires

24%

27%

8%

24%

24%

19%

19%

21%

18%

24%

12%

Montigo

24%

23%

11%

17%

29%

19%

20%

13%

16%

22%

18%

Valor (Miles Industries)

21%

23%

11%

14%

24%

19%

17%

13%

16%

19%

12%


92%

100%

97%

100%

100%

100%

99%

100%

100%

100%

94%

8%

5%

16%

3%

5%

19%

4%

13%

13%

5%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

253


FIREPLACES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Heat & Glo

41%

32%

41%

59%

33%

25%

51%

Heatilator

43%

27%

32%

52%

62%

38%

Majestic

29%

41%

24%

21%

24%


17%

9%

19%

17%

Vermont Castings

13%

14%

11%

Napoleon

11%

18%

Regency

6%



5 to 49

50+

29%

35%

49%

53%

44%

42%

33%

49%

59%

13%

26%

38%

29%

19%

35%

33%

13%

20%

21%

18%

22%

18%

10%

19%

6%

16%

8%

15%

11%

12%

8%

3%

19%

6%

12%

13%

13%

11%

6%

0%

0%

3%

5%

6%

1%

0%

2%

3%

0%

5%

0%

11%

3%

0%

6%

4%

4%

4%

5%

6%

Monessen

4%

9%

3%

3%

5%

13%

4%

0%

4%

5%

6%

Fmi

4%

0%

8%

0%

5%

0%

6%

0%

2%

3%

12%

Spark Modern Fires

3%

5%

0%

3%

5%

6%

0%

8%

2%

3%

6%

Montigo

2%

0%

3%

0%

5%

0%

3%

0%

2%

0%

6%


1%

0%

0%

3%

0%

6%

0%

0%

0%

3%

0%


84%

96%

84%

97%

95%

81%

96%

88%

87%

95%

100%

None

16%

9%

24%

10%

14%

25%

13%

17%

20%

16%

0%254


FIREPLACES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Heat & Glo

20%

18%

22%

38%

10%

13%

25%

Heatilator

23%

14%

22%

21%

33%

19%

Majestic

10%

27%

5%

7%

5%


9%

5%

11%

7%

Vermont Castings

5%

0%

5%

Napoleon

3%

9%


3%

Monessen


5 to 49

50+

25%

16%

30%

29%

25%

17%

18%

27%

24%

6%

10%

13%

15%

3%

12%

14%

13%

10%

4%

11%

8%

6%

7%

10%

0%

7%

4%

6%

5%

6%

3%

0%

0%

0%

3%

4%

6%

0%

0%

0%

3%

3%

0%

6%

0%

4%

0%

3%

6%

2%

9%

0%

3%

0%

13%

1%

0%

4%

3%

0%

Fmi

2%

0%

5%

0%

0%

0%

3%

0%

2%

0%

6%

Spark Modern Fires

2%

5%

0%

0%

5%

0%

0%

8%

2%

0%

6%

Montigo

2%

0%

0%

0%

5%

0%

1%

0%

0%

0%

6%


1%

0%

0%

3%

0%

6%

0%

0%

0%

3%

0%


81%

86%

76%

90%

81%

75%

86%

79%

78%

81%

100%

None

19%

14%

24%

10%

19%

25%

15%

21%

22%

19%

0%

255


FIREPLACES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Heatilator

5.42

5.25

5.58

5.24

5.68

5.54

5.48

Vermont Castings

5.23

5.43

5.76

4.59

5.27

4.50

Heat & Glo

5.15

4.95

5.03

5.22

5.43


5.08

4.81

5.18

4.75

Majestic

4.95

5.00

4.95

Napoleon

4.45

4.36


4.31

Regency


5 to 49

50+

5.22

5.52

5.30

5.47

5.36

5.15

5.44

4.74

6.50

5.30

5.13

5.14

5.18

5.08

5.25

5.71

4.25

5.14

5.33

5.00

4.94

5.89

4.65

5.38

5.38

4.84

5.05

5.16

4.68

5.00

4.60

3.88

5.15

4.14

4.45

4.64

4.57

4.25

4.71

3.78

4.58

4.11

4.83

5.25

4.04

4.56

4.12

4.28

6.00

4.29

3.82

4.80

3.80

4.80

3.50

4.30

4.60

4.33

4.30

4.00

FMI

4.15

3.62

4.08

3.88

4.73

3.25

4.32

4.00

3.92

4.16

4.43

Monessen

4.14

4.38

3.71

4.00

4.60

4.50

4.05

4.20

4.14

4.00

4.67

Montigo

3.93

3.57

3.71

3.62

4.86

2.75

4.11

4.17

3.67

3.86

5.33

Spark Modern Fires

3.87

3.75

3.50

3.60

4.83

3.00

3.83

4.38

3.92

3.67

5.00


3.70

3.43

3.57

3.29

4.67

3.00

3.76

4.00

3.50

3.69

5.00

256


FIREPLACES Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.34

6.53

6.11

6.35

6.53

6.50

6.32


6.03

5.95

5.86

6.15

6.24

6.33

Warranty

5.99

6.05

5.64

6.15

6.24

Product Price

5.88

5.58

6.04

5.65


5.74

5.89

5.50


5.70

5.79


4.63

5.11


5 to 49

50+

6.32

6.63

6.13

6.00

6.03

5.84

6.12

5.83

6.18

6.33

6.05

5.58

6.19

5.77

5.88

6.29

6.00

5.92

5.68

5.70

5.90

6.29

6.00

5.59

5.67

5.80

5.63

6.00

5.57

5.41

5.50

5.69

5.94

6.42

5.58

5.63

5.72

5.60

5.82

4.18

4.38

5.24

5.33

4.44

4.79

4.81

4.63

4.18

257


FLOORING: LAMINATE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Armstrong

90%

86%

94%

88%

95%

93%

91%

89%

92%

86%

100%

Pergo

84%

79%

89%

79%

95%

93%

86%

77%

83%

89%

86%

Mohawk

77%

75%

86%

67%

81%

82%

78%

73%

76%

78%

86%

Wilsonart

76%

79%

75%

67%

86%

71%

78%

77%

78%

81%

57%

Mannington

67%

71%

67%

63%

67%

46%

75%

73%

61%

75%

71%

Shaw

60%

57%

81%

46%

67%

54%

67%

69%

61%

64%

79%

Harris Tarkett

44%

43%

47%

42%

43%

43%

46%

42%

44%

47%

36%

Quick-Step

27%

21%

25%

17%

33%

32%

22%

19%

24%

25%

21%

Bhk Of America

24%

32%

14%

25%

24%

32%

18%

23%

25%

19%

21%

Kahrs

23%

25%

17%

17%

24%

32%

16%

15%

22%

22%

7%

Kronotex

21%

21%

11%

21%

24%

29%

13%

19%

22%

19%

0%


97%

96%

97%

96%

100%

100%

98%

92%

97%

97%

100%

3%

4%

3%

4%

0%

0%

2%

8%

3%

3%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

258


FLOORING: LAMINATE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Armstrong

62%

64%

61%

54%

52%

64%

53%

Mohawk

39%

43%

28%

42%

38%

36%

Wilsonart

38%

32%

39%

21%

43%

Shaw

35%

32%

44%

25%

Pergo

34%

36%

22%

Mannington

27%

32%

Harris Tarkett

10%

Quick-Step


5 to 49

50+

65%

59%

50%

79%

35%

42%

32%

36%

57%

36%

35%

31%

39%

25%

36%

38%

32%

33%

46%

34%

33%

50%

33%

43%

54%

20%

35%

34%

31%

29%

22%

17%

33%

18%

27%

31%

22%

19%

57%

7%

11%

8%

10%

11%

13%

0%

10%

8%

7%

8%

11%

8%

4%

14%

7%

11%

8%

3%

14%

21%

Bhk Of America

5%

7%

3%

4%

10%

4%

6%

8%

3%

3%

21%

Kahrs

3%

7%

3%

0%

5%

0%

7%

0%

3%

6%

0%

Kronotex

2%

4%

0%

4%

5%

4%

4%

0%

2%

6%

0%


81%

93%

89%

75%

95%

89%

91%

81%

86%

89%

93%

None

11%

7%

11%

25%

5%

11%

9%

19%

14%

11%

7%

259


FLOORING: LAMINATE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Armstrong

29%

21%

36%

21%

19%

29%

26%

Mohawk

14%

7%

17%

8%

14%

11%

Shaw

11%

11%

8%

21%

10%

Pergo

9%

7%

8%

17%

Mannington

8%

14%

3%

Wilsonart

7%

11%

Quick-Step

3%

Kahrs Harris Tarkett


5 to 49

50+

23%

27%

28%

14%

15%

8%

9%

6%

43%

7%

9%

23%

10%

17%

7%

14%

25%

4%

12%

12%

11%

7%

4%

10%

0%

13%

4%

7%

8%

7%

8%

0%

10%

4%

11%

4%

10%

6%

0%

4%

3%

4%

5%

7%

4%

0%

0%

11%

0%

2%

4%

3%

0%

0%

0%

4%

0%

2%

3%

0%

1%

4%

0%

0%

0%

0%

2%

0%

2%

0%

0%


82%

82%

86%

75%

81%

82%

86%

73%

78%

89%

79%

None

18%

18%

14%

25%

19%

18%

15%

27%

22%

11%

21%

260


FLOORING: LAMINATE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Armstrong

5.53

5.62

5.58

5.73

5.09

5.55

5.56

Mohawk

5.39

5.45

5.50

5.25

5.25

5.20

Shaw

5.32

5.12

5.31

5.83

5.13

Wilsonart

5.25

5.00

5.54

5.21

Pergo

5.16

5.12

5.34

Mannington

5.11

5.27

Harris Tarkett

4.61

BHK of America


5 to 49

50+

5.43

5.61

5.34

5.73

5.34

5.71

5.47

5.30

5.38

4.94

5.29

5.64

5.29

5.37

5.27

5.09

4.70

5.43

5.38

5.36

5.10

5.33

5.12

4.91

5.29

5.20

4.92

5.27

5.02

5.15

5.09

5.12

4.94

4.73

5.18

5.22

5.20

5.03

5.10

4.38

5.00

4.36

4.30

4.07

4.97

4.38

4.79

4.50

4.20

4.53

4.00

4.90

4.33

5.00

3.30

5.38

4.71

4.53

4.40

5.00

Kronotex

4.46

3.57

4.56

5.00

5.00

4.00

4.80

4.67

4.47

4.45

0.00

Quick-Step

4.41

4.86

4.50

3.40

4.50

4.00

4.88

3.86

4.35

4.29

5.33

Kahrs

4.34

4.12

4.45

3.50

5.00

3.50

5.08

4.17

4.56

4.17

3.00 261


FLOORING: VINYL Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Armstrong

91%

96%

94%

90%

90%

90%

97%

Congoleum

78%

92%

74%

77%

74%

70%

Mannington

72%

92%

62%

71%

74%

Tarkett

47%

68%

38%

48%

Azrock

36%

52%

21%


92%

96%

8%

4%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

82%

88%

94%

100%

81%

82%

77%

85%

70%

70%

76%

68%

74%

76%

65%

42%

55%

49%

41%

51%

59%

20%

36%

32%

25%

36%

36%

40%

37%

15%

94%

90%

90%

90%

97%

82%

88%

94%

100%

6%

10%

11%

10%

3%

18%

12%

7%

0%

262


FLOORING: VINYL Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Armstrong

66%

60%

71%

74%

53%

75%

70%

Congoleum

29%

24%

18%

42%

16%

25%

Mannington

28%

32%

18%

36%

32%

Tarkett

16%

24%

12%

16%

Azrock

6%

16%

0%


76%

68%

None

24%

32%


5 to 49

50+

46%

65%

63%

75%

27%

23%

30%

22%

25%

25%

34%

14%

30%

26%

30%

11%

20%

16%

9%

16%

20%

5%

7%

5%

5%

9%

0%

5%

11%

0%

79%

84%

63%

85%

81%

50%

72%

76%

80%

21%

16%

37%

15%

19%

50%

28%

24%

20%

263


FLOORING: VINYL Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

47%

36%

56%

52%

37%

50%

51%

Mannington

9%

8%

9%

13%

11%

5%

Congoleum

6%

4%

6%

7%

5%

Tarkett

4%

4%

6%

3%

Azrock

2%

8%

0%


67%

60%

None

33%

40%

Armstrong

Under $150K- $500K $150K $499K +


5 to 49

50+

32%

37%

48%

65%

13%

5%

12%

9%

10%

5%

6%

5%

9%

4%

0%

0%

5%

5%

0%

2%

4%

5%

0%

0%

5%

2%

0%

0%

4%

0%

77%

74%

53%

70%

76%

41%

61%

70%

80%

24%

26%

47%

30%

24%

59%

40%

30%

20%

264


FLOORING: VINYL Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Armstrong

5.78

5.59

5.73

5.88

5.95

5.65

5.93

Mannington

5.47

5.46

5.42

5.32

5.81

5.25

Congoleum

5.40

5.32

5.33

5.43

5.59

Tarkett

5.21

5.16

5.40

4.94

Azrock

5.20

5.12

5.30

5.23


5 to 49

50+

5.33

5.82

5.71

5.85

5.62

5.18

5.61

5.38

5.38

5.38

5.46

5.24

5.64

5.28

5.14

5.56

4.77

5.53

4.60

5.17

5.21

5.50

5.14

5.29

5.31

4.80

5.10

5.27

5.33

265


FLOORING: WOOD Brand Familiarity REGION

Lumber Liquidators Bruce Armstrong Mohawk Shaw Andersen Mannington Harris Tarkett Carlisle Hartco Mullican Flooring Kentucky Wood Floors Br 111 Columbia Flooring Teragren Kahrs Robbins Decorative Flooring Goodwin Heart Pine Lyptus Lauzon Mirage (Boa Franc) Bhk Of America Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

68% 66% 63% 58% 57% 50% 47% 34% 30% 27% 26% 25% 24% 23% 24% 22% 21% 20% 20% 20% 20% 20% 18% 95% 5%

71% 75% 71% 68% 57% 57% 57% 46% 32% 18% 29% 25% 25% 18% 25% 21% 25% 18% 21% 25% 21% 21% 18% 96% 4%

76% 66% 68% 58% 71% 37% 47% 32% 21% 29% 32% 26% 18% 24% 21% 21% 18% 18% 18% 18% 18% 16% 16% 100% 0%

65% 65% 70% 55% 60% 55% 45% 40% 25% 30% 20% 20% 25% 20% 15% 15% 10% 10% 15% 10% 15% 15% 10% 90% 10%

73% 73% 55% 64% 46% 68% 55% 27% 46% 36% 23% 27% 32% 36% 36% 36% 23% 36% 27% 27% 23% 27% 23% 96% 5%

Under $150K- $500K $150K $499K + 62% 52% 71% 67% 57% 57% 48% 43% 33% 24% 24% 33% 19% 29% 24% 24% 19% 24% 19% 19% 19% 19% 19% 91% 10%

75% 68% 63% 58% 61% 48% 53% 32% 22% 27% 20% 20% 24% 17% 20% 17% 15% 20% 19% 17% 17% 15% 14% 97% 3%

75% 86% 71% 64% 61% 57% 50% 39% 43% 32% 43% 29% 29% 36% 32% 36% 29% 18% 25% 29% 25% 29% 21% 100% 0%


5 to 49

50+

81% 79% 58% 63% 51% 44% 47% 37% 40% 30% 26% 26% 21% 19% 19% 23% 16% 16% 16% 21% 16% 16% 14% 93% 7%

67% 65% 73% 63% 67% 60% 52% 42% 25% 27% 29% 25% 31% 29% 31% 27% 25% 25% 27% 21% 23% 25% 21% 98% 2%

65% 59% 71% 53% 65% 47% 59% 18% 18% 24% 24% 24% 12% 24% 18% 12% 12% 18% 12% 18% 18% 12% 12% 266 100% 0%


FLOORING: WOOD Brand Used in the Past 2 years REGION

Bruce Armstrong Mohawk Shaw Lumber Liquidators Andersen Mannington Carlisle Columbia Flooring Mullican Flooring Br 111 Bhk Of America Harris Tarkett Kahrs Decorative Flooring Hartco Kentucky Wood Floors Mirage (Boa Franc) Goodwin Heart Pine Lauzon Lyptus Robbins Teragren Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

37% 36% 28% 28% 22% 21% 14% 11% 8% 6% 6% 6% 5% 5% 5% 5% 4% 3% 2% 2% 2% 2% 2% 86% 14%

46% 39% 29% 14% 18% 29% 21% 11% 7% 11% 7% 4% 7% 4% 4% 0% 7% 7% 0% 4% 4% 4% 4% 86% 14%

34% 26% 21% 32% 24% 8% 13% 3% 8% 8% 5% 5% 3% 8% 3% 5% 5% 3% 3% 0% 3% 3% 3% 90% 11%

35% 45% 30% 30% 20% 30% 15% 5% 5% 5% 5% 0% 15% 5% 5% 10% 0% 0% 0% 5% 0% 0% 0% 75% 25%

32% 27% 32% 32% 27% 27% 14% 23% 5% 0% 0% 0% 0% 5% 9% 0% 0% 0% 5% 0% 0% 0% 0% 86% 14%

29% 43% 38% 29% 29% 24% 14% 5% 10% 0% 0% 0% 5% 5% 5% 0% 0% 0% 0% 0% 0% 0% 0% 76% 24%

$150K- $500K $499K + 37% 36% 29% 27% 24% 20% 19% 9% 3% 3% 3% 2% 7% 7% 7% 5% 3% 2% 2% 3% 2% 0% 2% 83% 17%

43% 21% 14% 25% 14% 21% 11% 14% 11% 18% 11% 7% 4% 4% 0% 4% 7% 7% 4% 0% 4% 7% 4% 96% 4%


5 to 49

50+

33% 28% 19% 23% 23% 14% 7% 16% 2% 7% 2% 0% 2% 2% 2% 2% 5% 2% 2% 0% 0% 2% 0% 79% 21%

42% 35% 33% 29% 21% 27% 17% 6% 6% 6% 8% 4% 10% 6% 4% 6% 2% 4% 0% 2% 4% 2% 4% 88% 13%

35% 41% 29% 29% 24% 24% 35% 0% 18% 6% 0% 6% 0% 12% 12% 0% 6% 0% 6% 6% 0% 0% 267 0% 94% 6%


FLOORING: WOOD Brand Used the Most REGION

Bruce Armstrong Shaw Lumber Liquidators Andersen Mohawk Carlisle Mullican Flooring Harris Tarkett Mannington Robbins Br 111 Columbia Flooring Goodwin Heart Pine Kahrs Kentucky Wood Floors Teragren Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

14% 13% 13% 10% 6% 5% 5% 3% 2% 2% 2% 1% 1% 1% 1% 2% 1% 79% 21%

25% 11% 0% 7% 14% 7% 0% 4% 0% 0% 4% 0% 0% 0% 0% 0% 4% 75% 25%

13% 16% 16% 11% 0% 5% 3% 5% 0% 3% 3% 0% 3% 0% 3% 3% 0% 82% 18%

10% 5% 15% 15% 5% 5% 0% 5% 10% 0% 0% 5% 0% 0% 0% 0% 0% 75% 25%

5% 18% 18% 14% 5% 0% 14% 0% 0% 5% 0% 0% 0% 5% 0% 0% 0% 82% 18%

Under $150K- $500K $150K $499K + 19% 19% 10% 10% 5% 0% 5% 0% 5% 0% 0% 0% 0% 0% 0% 0% 0% 71% 29%

14% 12% 14% 14% 2% 7% 2% 2% 2% 3% 0% 2% 0% 0% 2% 2% 2% 76% 24%

11% 11% 11% 7% 14% 4% 7% 11% 0% 0% 7% 0% 4% 4% 0% 0% 0% 89% 11%


5 to 49

50+

14% 19% 5% 9% 5% 0% 9% 2% 0% 0% 2% 0% 0% 2% 0% 2% 0% 70% 30%

17% 4% 19% 10% 8% 6% 0% 4% 4% 0% 2% 2% 0% 0% 2% 0% 2% 81% 19%

6% 24% 12% 18% 0% 12% 0% 6% 0% 12% 0% 0% 6% 0% 0% 0% 0% 94% 6%

268


FLOORING: WOOD Quality Ratings REGION

Armstrong Bruce Mohawk Shaw Andersen Mannington Carlisle Kentucky Wood Floors Goodwin Heart Pine Hartco Harris Tarkett Mullican Flooring BR 111 Kahrs Robbins Lyptus Teragren Mirage (Boa Franc) Lumber Liquidators Columbia Flooring BHK of America Decorative Flooring Lauzon

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

5.54 5.51 5.40 5.36 5.30 5.25 5.05 4.81 4.79 4.73 4.69 4.59 4.57 4.52 4.48 4.42 4.34 4.33 4.33 4.31 4.00 4.00 3.96

5.52 5.64 5.33 4.56 5.39 5.06 5.30 4.25 3.83 3.80 4.23 4.00 4.11 2.83 4.12 4.14 3.29 3.86 4.32 3.17 3.14 2.50 3.57

5.70 5.86 5.62 5.63 5.35 5.63 4.67 5.00 5.00 4.85 4.86 4.69 4.62 4.89 4.50 4.38 4.56 4.43 4.42 4.60 4.43 4.25 3.88

5.50 4.69 5.15 5.50 4.85 5.10 4.50 5.00 5.50 5.43 5.00 4.80 5.17 5.50 4.33 4.33 4.50 4.75 3.64 4.20 4.00 3.67 4.00

5.27 5.39 5.33 5.54 5.50 5.07 5.42 5.00 5.00 4.50 4.83 5.00 4.57 4.88 5.00 4.83 4.89 4.50 4.68 4.88 4.50 5.00 4.60

Under $150K- $500K $150K $499K + 5.53 5.57 5.60 5.46 5.23 5.00 5.50 4.38 3.80 4.83 4.30 3.67 3.40 4.00 4.00 3.40 4.00 3.17 4.69 3.50 3.40 3.57 3.17

5.67 5.50 5.45 5.51 5.33 5.56 4.62 4.85 4.82 4.88 4.75 4.33 4.47 4.20 4.11 4.20 3.75 4.33 4.30 4.20 3.70 4.00 3.80

5.27 5.50 5.18 5.00 5.28 4.81 5.19 5.10 5.38 4.40 4.92 5.21 5.30 5.09 5.10 5.22 5.18 5.11 4.15 5.00 4.75 4.50 4.75


5 to 49

50+

5.61 5.49 5.39 5.28 5.35 5.00 5.37 5.43 5.00 4.79 5.12 4.67 4.82 4.91 5.00 5.10 4.78 4.44 4.48 4.50 4.12 4.33 4.44

5.38 5.34 5.35 5.17 5.12 5.18 4.60 3.85 4.43 4.53 4.27 4.31 4.35 4.07 4.07 3.64 3.94 4.15 3.97 3.80 3.69 3.31 3.42

5.86 6.20 5.60 6.00 5.78 5.91 5.33 5.75 6.50 5.25 5.33 5.50 5.00 5.50 5.00 5.00 5.33 5.00 5.00 5.75 5.50 269 6.00 4.67


GARAGE DOOR OPENERS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Liftmaster

86%

76%

92%

85%

90%

82%

87%

88%

85%

88%

88%

Genie

81%

81%

85%

79%

79%

86%

83%

63%

77%

83%

88%

Craftsmen

76%

81%

77%

73%

76%

82%

76%

69%

68%

85%

81%

Wayne-Dalton

66%

62%

65%

73%

59%

59%

66%

69%

60%

65%

81%

Chamberlain

63%

52%

58%

70%

69%

73%

62%

56%

62%

60%

75%

Overhead Door

63%

52%

77%

58%

59%

55%

61%

75%

57%

65%

69%

Raynor

41%

43%

39%

52%

31%

55%

38%

38%

47%

43%

19%

Linear

20%

24%

15%

21%

17%

32%

16%

19%

15%

28%

13%

Access Master

16%

19%

12%

12%

7%

18%

11%

6%

11%

13%

13%

Marantec

13%

14%

8%

9%

14%

14%

9%

19%

11%

8%

19%


98%

100%

96%

97%

100%

96%

99%

100%

98%

98%

100%

2%

0%

4%

3%

0%

5%

1%

0%

2%

3%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

270


GARAGE DOOR OPENERS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Liftmaster

59%

52%

54%

64%

66%

55%

61%

63%

60%

55%

69%

Overhead Door

32%

19%

39%

33%

24%

32%

30%

25%

23%

33%

44%

Genie

29%

29%

39%

21%

24%

36%

27%

19%

25%

28%

38%

Chamberlain

27%

29%

31%

24%

24%

32%

30%

6%

30%

20%

31%

Craftsmen

20%

29%

23%

18%

10%

27%

20%

6%

11%

30%

19%

Wayne-Dalton

19%

29%

15%

27%

3%

18%

20%

13%

17%

15%

31%

Raynor

7%

10%

4%

18%

0%

18%

7%

0%

9%

8%

6%

Linear

2%

5%

0%

3%

0%

5%

1%

0%

0%

3%

6%

Marantec

2%

0%

0%

6%

0%

0%

1%

6%

2%

0%

6%

Access Master

1%

0%

0%

3%

0%

0%

1%

0%

0%

0%

6%

94%

95%

92%

97%

90%

91%

94%

94%

93%

93%

100%

6%

5%

8%

3%

10%

9%

6%

6%

8%

8%

0%


Under $150K- $500K $150K $499K +

UNITS BUILT

271


GARAGE DOOR OPENERS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Liftmaster

39%

38%

35%

42%

55%

27%

45%

Overhead Door

17%

5%

19%

15%

17%

14%

Genie

10%

14%

12%

9%

10%

Chamberlain

8%

5%

12%

9%

Wayne-Dalton

8%

19%

4%

Craftsmen

6%

10%

Raynor

2%

Marantec Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

56%

42%

43%

50%

14%

19%

11%

13%

31%

18%

10%

6%

13%

13%

0%

7%

14%

9%

0%

11%

3%

13%

6%

0%

9%

6%

6%

9%

3%

6%

12%

3%

0%

0%

9%

0%

2%

13%

0%

0%

0%

9%

0%

9%

1%

0%

2%

5%

0%

1%

0%

0%

3%

0%

0%

0%

6%

2%

0%

0%

92%

91%

92%

97%

90%

91%

93%

94%

93%

90%

100%

8%

10%

8%

3%

10%

9%

7%

6%

8%

10%

0%

272


GARAGE DOOR OPENERS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

LiftMaster

5.78

5.44

5.76

5.88

5.89

5.60

5.84

Overhead Door

5.72

5.08

6.00

5.62

5.89

5.69

Raynor

5.40

4.40

5.42

5.79

5.64

Wayne-Dalton

5.35

4.71

5.43

5.43

Genie

5.32

5.05

5.57

Chamberlain

5.24

4.62

Craftsmen

4.86

Linear


5 to 49

50+

5.74

5.73

5.62

6.46

5.74

5.69

5.83

5.50

6.00

5.38

5.50

5.11

5.50

5.26

5.67

5.68

5.13

5.40

5.50

5.61

4.91

5.83

5.17

5.40

5.10

5.42

5.20

5.29

5.18

5.85

5.37

5.37

5.30

4.94

5.38

5.07

5.44

4.90

5.36

4.58

4.96

4.81

5.00

4.42

5.02

4.75

4.81

4.75

5.33

4.69

3.83

4.50

4.67

6.00

4.14

4.85

5.00

5.00

4.27

6.50

Marantec

4.29

3.00

4.40

4.50

5.25

3.67

4.12

4.83

5.00

3.00

5.00

Access Master

4.00

3.40

4.00

3.83

6.00

3.75

4.00

4.25

4.43

3.33

5.50

273


GENERATORS: PORTABLE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Briggs & Stratton

89%

87%

83%

93%

90%

89%

90%

American Honda

86%

81%

93%

85%

90%

89%

Generac

85%

87%

77%

93%

90%

Dewalt

83%

74%

77%

85%

Coleman

79%

68%

77%

Cummins Onan

73%

68%

Campbell Hausfield

64%

Devilbiss Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

83%

90%

86%

83%

91%

75%

90%

84%

83%

73%

91%

88%

84%

86%

100%

90%

81%

85%

71%

78%

82%

83%

78%

95%

77%

83%

67%

82%

73%

83%

70%

74%

80%

69%

74%

71%

73%

71%

83%

65%

63%

70%

80%

69%

71%

63%

69%

67%

83%

53%

39%

53%

74%

50%

50%

62%

38%

57%

47%

83%

97%

94%

97%

96%

100%

96%

98%

92%

96%

96%

100%

9%

7%

3%

4%

0%

4%

2%

8%

4%

4%

0%

274


GENERATORS: PORTABLE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

American Honda

49%

52%

70%

33%

50%

54%

50%

Generac

47%

52%

37%

56%

40%

39%

Dewalt

46%

29%

37%

48%

40%

Briggs & Stratton

40%

39%

33%

56%

Campbell Hausfield

26%

19%

23%

Coleman

19%

19%

Cummins Onan

18%

Devilbiss Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

54%

53%

51%

50%

55%

33%

43%

47%

67%

58%

31%

33%

33%

43%

33%

15%

42%

41%

21%

35%

35%

67%

26%

30%

27%

22%

25%

22%

28%

17%

20%

19%

15%

15%

19%

21%

22%

16%

17%

10%

17%

26%

20%

12%

21%

17%

24%

12%

17%

9%

0%

10%

19%

10%

15%

7%

8%

10%

8%

17%

91%

94%

93%

89%

85%

89%

97%

79%

90%

90%

100%

9%

7%

7%

11%

15%

12%

3%

21%

10%

10%

0%

275


GENERATORS: PORTABLE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dewalt

26%

16%

20%

30%

30%

27%

22%

American Honda

24%

29%

30%

22%

25%

19%

Generac

23%

29%

27%

11%

20%

Briggs & Stratton

10%

10%

3%

19%

Cummins Onan

2%

0%

0%

Campbell Hausfield

1%

3%

Coleman

1%

Devilbiss


5 to 49

50+

21%

18%

31%

0%

29%

29%

29%

24%

33%

15%

26%

21%

20%

24%

33%

0%

15%

7%

4%

8%

8%

17%

7%

5%

4%

3%

0%

2%

2%

17%

0%

0%

0%

0%

2%

0%

2%

0%

0%

3%

0%

0%

0%

0%

2%

0%

0%

2%

0%

1%

0%

3%

0%

0%

0%

2%

0%

2%

0%

0%


87%

90%

83%

89%

80%

81%

93%

75%

80%

90%

100%

None

13%

10%

17%

11%

20%

19%

7%

25%

20%

10%

0%

276


GENERATORS: PORTABLE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

American Honda

6.23

6.30

6.14

6.06

6.44

6.04

6.32

Generac

5.52

5.64

5.69

5.47

5.21

5.52

DeWalt

5.51

5.10

5.61

5.70

5.63

Cummins Onan

5.47

5.31

5.43

5.62

Briggs & Stratton

5.21

5.20

5.00

Coleman

4.88

4.78

Devilbiss

4.67

Campbell Hausfield

4.61


5 to 49

50+

6.18

6.12

6.33

6.29

5.57

5.41

5.55

5.47

5.67

5.38

5.49

5.68

5.55

5.48

5.50

5.52

5.35

5.47

5.58

5.82

5.18

5.14

5.54

5.07

4.93

5.24

5.39

5.15

5.31

4.88

4.97

4.97

4.79

4.92

4.64

5.44

5.09

4.71

4.57

4.65

4.57

4.64

4.88

5.00

4.56

4.75

4.61

4.69

5.00

4.72

4.57

4.44

4.74

4.62

4.48

5.00

4.64

4.55

5.00

277


GENERATORS: PORTABLE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.65

6.46

6.84

6.54

6.81

6.43

6.69

Warranty

6.33

6.18

6.40

6.33

6.50

6.52

Product Price

6.01

6.07

6.04

5.92

6.00

6.00

6.04

6.12

5.79

5.82

6.18

5.68


5.62

5.71


5.14

5.75


Under $150K- $500K $150K $499K +


5 to 49

50+

6.78

6.68

6.61

6.67

6.33

6.11

6.44

6.30

5.83

5.95

6.00

6.11

5.85

6.15

6.00

6.06

6.10

6.00

5.89

6.15

5.91

5.67

5.58

5.75

6.24

5.65

5.83

5.76

5.98

5.00

5.36

5.21

6.50

5.57

5.63

5.67

5.71

5.57

5.50

4.80

5.00

4.81

5.24

5.11

5.11

5.17

5.15

4.83

278


GENERATORS: STATIONARY Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Kohler

90%

94%

85%

93%

94%

90%

88%

Generac

86%

90%

85%

86%

94%

80%

Siemens

70%

58%

85%

68%

69%

Cummins Onan

70%

68%

73%

68%

Eaton Electrical

48%

39%

52%


98%

100%

2%

0%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

95%

97%

86%

78%

92%

88%

86%

93%

78%

85%

75%

58%

72%

64%

89%

69%

70%

71%

68%

72%

67%

67%

50%

38%

65%

52%

28%

49%

43%

33%

97%

96%

100%

95%

98%

100%

98%

98%

100%

3%

4%

0%

5%

2%

0%

2%

2%

0%

279


GENERATORS: STATIONARY Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Generac

60%

65%

64%

61%

50%

65%

63%

Kohler

45%

48%

39%

36%

50%

30%

Cummins Onan

18%

10%

24%

18%

25%

Siemens

16%

10%

24%

18%

9%

7%

9%


89%

90%

None

11%

10%

Eaton Electrical

Under $150K- $500K $150K $499K +


5 to 49

50+

58%

53%

74%

56%

38%

55%

40%

45%

44%

25%

19%

15%

18%

17%

33%

25%

20%

23%

13%

14%

19%

44%

11%

13%

10%

15%

3%

9%

10%

11%

88%

89%

75%

85%

83%

93%

84%

91%

89%

12%

11%

25%

15%

17%

8%

16%

10%

11%

280


GENERATORS: STATIONARY Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Generac

41%

48%

42%

50%

19%

55%

38%

Kohler

27%

29%

18%

18%

31%

10%

Cummins Onan

7%

3%

6%

7%

19%

Eaton Electrical

4%

0%

3%

11%

Siemens

2%

3%

3%


80%

84%

None

20%

16%


5 to 49

50+

43%

37%

52%

33%

19%

35%

23%

26%

11%

10%

4%

10%

7%

5%

22%

6%

10%

6%

0%

7%

2%

0%

4%

0%

0%

6%

0%

5%

0%

0%

73%

89%

75%

85%

73%

88%

79%

86%

67%

27%

11%

25%

15%

27%

13%

21%

14%

33%

281


GENERATORS: STATIONARY Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

5.87

5.86

6.03

5.88

5.58

5.79

5.74

Generac

5.64

5.75

5.75

5.57

5.28

5.78

Cummins Onan

5.57

5.41

5.81

5.70

5.14

Siemens

5.52

5.26

5.60

5.57

Eaton Electrical

4.92

4.71

4.78

5.12


5 to 49

50+

6.06

5.85

5.89

5.88

5.62

5.60

5.60

5.67

5.70

5.64

5.48

5.66

5.63

5.50

5.50

5.64

5.76

5.47

5.45

5.69

5.26

5.56

5.38

5.38

4.77

4.88

5.14

4.56

5.25

282


GENERATORS: STATIONARY Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.52

6.58

6.62

6.36

6.50

6.29

6.54

Warranty

6.46

6.46

6.75

6.32

6.17

6.41

6.18

6.31

6.38

6.00

5.92

6.18

6.35

6.33

6.08

Product Price

6.16

6.23

6.29


5.99

6.19


5.74

6.08


Under $150K- $500K $150K $499K +


5 to 49

50+

6.60

6.53

6.47

6.67

6.34

6.60

6.56

6.39

6.17

6.24

6.23

6.11

6.31

6.03

6.17

5.75

6.35

6.20

6.09

6.22

6.25

5.50

6.04

6.00

6.29

6.17

6.09

6.16

6.14

6.33

6.17

5.68

5.83

5.94

5.91

6.09

6.07

5.92

5.83

5.83

5.76

4.75

5.65

5.71

5.80

5.69

5.81

5.67

283


HOUSEWRAP Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Tyvek (Dupont)

97%

100%

92%

100%

100%

89%

100%

100%

96%

100%

100%

Typar (Fiberweb)

60%

65%

54%

65%

64%

50%

65%

63%

67%

58%

57%

James Hardie

60%

61%

62%

56%

68%

39%

67%

63%

56%

63%

79%

Certawrap (Certainteed)

56%

65%

50%

50%

52%

50%

56%

50%

52%

58%

50%

Pinkwrap (Owens Corning)

52%

48%

39%

59%

52%

39%

53%

50%

50%

50%

50%

Greenguard (Pactiv)

37%

39%

31%

38%

40%

6%

46%

38%

33%

40%

43%

Weathermate (Dow)

34%

44%

27%

44%

16%

28%

35%

33%

30%

40%

29%

Dri-Shield (Protectionwrap)

31%

44%

19%

32%

20%

22%

32%

25%

26%

33%

29%

Delta-Dry (Cosella Dorken)

24%

26%

23%

29%

16%

6%

32%

17%

22%

23%

36%


98%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2%

0%

8%

0%

0%

11%

0%

0%

4%

0%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

284


HOUSEWRAP Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Tyvek (Dupont)

83%

87%

81%

91%

72%

78%

83%

James Hardie

28%

39%

31%

24%

16%

22%


22%

26%

23%

21%

12%


19%

30%

12%

12%

Typar (Fiberweb)

18%

26%

15%

Weathermate (Dow)

14%

13%

Dri-Shield (Protectionwrap)

9%

Greenguard (Pactiv) Delta-Dry (Cosella Dorken) Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

88%

85%

85%

71%

29%

25%

24%

30%

29%

22%

20%

21%

15%

30%

14%

24%

11%

21%

17%

17%

23%

14%

24%

16%

22%

21%

17%

19%

25%

14%

8%

21%

12%

17%

12%

17%

13%

18%

7%

13%

4%

6%

8%

6%

8%

8%

6%

10%

7%

7%

9%

4%

9%

8%

0%

11%

4%

9%

5%

7%

2%

0%

0%

6%

4%

0%

2%

8%

2%

5%

0%

95%

100%

92%

100%

84%

89%

96%

96%

93%

100%

86%

5%

0%

8%

0%

16%

11%

5%

4%

7%

0%

14%

285


HOUSEWRAP Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

68%

65%

62%

74%

64%

67%

64%

Weathermate (Dow)

7%

4%

8%

6%

8%

11%


6%

9%

0%

9%

8%

Typar (Fiberweb)

5%

13%

4%

6%

James Hardie

5%

9%

8%


2%

0%

93%

7%

Tyvek (Dupont)


None

Under $150K- $500K $150K $499K +


5 to 49

50+

75%

72%

60%

64%

6%

4%

9%

5%

0%

6%

6%

8%

6%

8%

7%

0%

6%

8%

0%

2%

10%

7%

3%

0%

0%

6%

4%

4%

8%

0%

4%

3%

0%

0%

3%

0%

0%

3%

7%

100%

85%

100%

80%

89%

92%

92%

93%

93%

86%

0%

15%

0%

20%

11%

8%

8%

7%

8%

14%

286


HOUSEWRAP Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Tyvek (DuPont)

6.16

6.16

6.35

6.00

6.19

6.47

6.05

James Hardie

5.57

5.67

6.00

5.00

5.65

5.67

Weathermate (DOW)

5.33

5.36

5.45

5.12

5.75

PinkWrap (Owens Corning)

5.23

5.23

5.65

4.59

Typar (Fiberweb)

5.17

5.53

5.50


5.17

5.00

GreenGuard (Pactiv)

4.78

DELTA-DRY (Cosella Dorken) Dri-Shield (Protectionwrap)


5 to 49

50+

6.26

6.30

5.87

6.50

5.55

5.56

5.73

5.33

5.58

5.83

5.03

6.00

5.42

5.16

5.60

5.71

5.33

5.28

5.00

5.32

5.00

5.38

4.79

5.00

5.60

4.94

5.62

5.40

4.88

5.00

5.38

5.17

5.07

5.36

5.18

5.00

5.35

4.84

5.38

5.09

5.20

4.20

4.90

5.50

4.68

5.00

4.83

4.56

5.14

4.63

4.57

4.50

4.73

4.75

5.50

4.58

4.50

4.80

4.10

5.20

4.59

4.67

5.00

4.00

5.00

5.40

4.46

4.50

4.80

4.27

4.75

287


HOUSEWRAP Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.67

6.74

6.77

6.65

6.50

6.50

6.67


5.94

6.17

6.14

5.76

5.75

5.88


5.91

5.96

6.18

5.79

5.75

Warranty

5.78

5.96

6.09

5.68


5.64

5.87

5.95

Product Price

5.56

5.78


4.87


4.71


5 to 49

50+

6.77

6.78

6.51

6.67

5.98

5.86

5.90

5.89

6.25

6.00

5.92

5.82

6.04

5.70

6.00

5.40

5.50

5.72

6.14

5.70

5.81

6.00

5.32

5.55

5.44

5.64

5.77

5.66

5.62

5.58

6.00

5.32

5.20

5.44

5.57

5.59

5.36

5.62

6.17

4.91

5.18

4.50

5.10

4.94

4.92

4.68

4.98

4.92

4.25

4.57

5.45

4.50

4.40

4.81

4.84

4.27

4.98

4.54

4.08

288


HVAC Brand Familiarity REGION

Carrier Rheem Lennox Trane York American Standard Bryant Whirlpool Ruud Mitsubishi Electronics Goodman LG Heil Climate Master Payne Daikin Uponor Viega Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

90% 88% 85% 85% 77% 76% 75% 69% 65% 64% 63% 59% 40% 40% 34% 29% 27% 27% 98%

83% 92% 88% 79% 75% 71% 58% 71% 63% 67% 54% 63% 29% 42% 25% 38% 38% 38% 100%

97% 85% 82% 91% 79% 70% 70% 64% 64% 55% 76% 55% 42% 33% 27% 33% 21% 21% 100%

83% 86% 86% 79% 83% 83% 90% 66% 72% 59% 48% 52% 45% 48% 31% 24% 31% 31% 93%

100% 91% 96% 96% 73% 77% 77% 68% 68% 86% 77% 68% 46% 32% 64% 23% 32% 32% 100%

89% 94% 78% 83% 72% 72% 83% 72% 78% 72% 72% 67% 39% 50% 44% 44% 28% 22% 100%

91% 89% 92% 89% 79% 73% 73% 68% 70% 62% 64% 52% 41% 42% 30% 23% 30% 29% 99%

2%

0%

0%

7%

0%

0%

2%


5 to 49

50+

92% 79% 79% 79% 79% 83% 71% 58% 50% 67% 58% 71% 42% 21% 42% 38% 29% 38% 96%

83% 90% 87% 77% 63% 77% 60% 70% 60% 67% 60% 57% 43% 40% 27% 33% 30% 27% 97%

91% 91% 89% 89% 87% 76% 82% 67% 69% 66% 64% 66% 42% 42% 40% 31% 29% 31% 98%

100% 78% 83% 91% 74% 70% 74% 61% 70% 61% 70% 44% 35% 30% 35% 22% 30% 30% 289 100%

4%

3%

2%

0%


HVAC Brand Used in the Past 2 years REGION

Carrier Lennox American Standard Trane Rheem Bryant Goodman Mitsubishi Electronics York Whirlpool LG Ruud Uponor Climate Master Daikin Heil Payne Viega Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

47% 38% 34% 31% 28% 24% 23% 20% 18% 17% 16% 15% 5% 3% 2% 3% 2% 2% 96% 4%

54% 42% 46% 29% 46% 17% 21% 42% 25% 33% 25% 17% 13% 4% 8% 0% 0% 13% 100% 0%

52% 36% 33% 42% 24% 21% 21% 18% 15% 12% 12% 9% 0% 3% 3% 0% 3% 0% 100% 0%

41% 45% 17% 28% 21% 31% 17% 10% 10% 10% 0% 14% 3% 7% 0% 3% 0% 0% 90% 10%

50% 32% 32% 23% 36% 36% 36% 23% 27% 5% 18% 23% 5% 0% 0% 9% 9% 0% 91% 9%

Under $150K- $500K $150K $499K + 39% 11% 28% 17% 17% 22% 28% 17% 17% 6% 0% 0% 0% 6% 0% 0% 6% 0% 94% 6%

44% 44% 27% 32% 29% 27% 23% 23% 17% 17% 14% 17% 5% 3% 5% 3% 0% 3% 96% 5%

71% 46% 46% 42% 46% 25% 21% 25% 25% 17% 21% 21% 8% 4% 0% 4% 8% 4% 96% 4%


5 to 49

50+

33% 30% 43% 17% 33% 17% 20% 27% 7% 10% 13% 10% 7% 0% 3% 0% 0% 7% 90% 10%

56% 49% 29% 40% 33% 31% 20% 26% 29% 20% 16% 16% 6% 6% 2% 6% 4% 0% 96% 4%

52% 26% 22% 30% 22% 26% 35% 9% 9% 9% 4% 17% 0% 4% 4% 0% 4% 4% 100% 290 0%


HVAC Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Carrier

17%

4%

21%

24%

23%

17%

18%

Lennox

14%

17%

15%

17%

9%

6%

Goodman

10%

4%

9%

3%

14%

Trane

10%

0%

21%

3%

American Standard

9%

8%

15%

Rheem

7%

13%

York

6%

Bryant


5 to 49

50+

21%

10%

26%

13%

18%

13%

17%

13%

17%

11%

9%

0%

7%

4%

17%

9%

11%

9%

8%

0%

15%

9%

3%

0%

11%

8%

4%

17%

4%

4%

6%

7%

5%

0%

6%

17%

10%

6%

9%

13%

6%

3%

5%

11%

6%

4%

7%

7%

4%

5%

0%

0%

10%

14%

6%

8%

0%

3%

6%

9%

Ruud

3%

0%

0%

10%

0%

0%

5%

0%

0%

4%

4%

Mitsubishi Electronics

2%

8%

3%

0%

0%

6%

2%

4%

10%

0%

0%

Whirlpool

2%

4%

0%

3%

0%

0%

2%

4%

0%

4%

0%

Payne

1%

0%

3%

0%

0%

6%

0%

0%

0%

2%

0%

Uponor

1%

4%

0%

0%

0%

0%

2%

0%

0%

2%

0%


88%

75%

100%

86%

77%

83%

91%

75%

80%

89%

87%

None

12%

25%

0%

14%

23%

17%

9%

25%

20%

11%

13%

291


HVAC Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Carrier

5.59

5.57

5.51

5.59

5.76

5.53

5.66

Trane

5.42

5.13

5.70

5.16

5.52

5.06

Lennox

5.36

5.21

5.34

5.71

5.12

Mitsubishi Electronics

5.26

5.50

5.24

4.94

American Standard

5.21

4.75

5.28

Bryant

5.17

4.65

Rheem

5.13

Ruud


5 to 49

50+

5.52

5.86

5.38

5.86

5.53

5.33

5.81

5.19

5.50

5.24

5.48

5.09

5.50

5.35

5.17

5.41

5.00

5.39

5.25

5.64

5.18

5.00

5.11

5.62

5.12

5.26

5.08

5.52

5.08

5.00

5.00

5.45

5.43

5.00

5.30

5.00

5.55

4.96

5.38

4.92

5.06

5.21

5.35

4.90

5.17

5.22

5.29

4.97

5.41

4.95

4.76

5.04

4.96

5.00

4.59

5.12

4.79

5.23

4.80

5.00

LG

4.93

4.72

4.80

5.19

5.11

4.86

5.05

4.81

5.30

4.82

4.78

York

4.89

5.05

5.00

4.58

5.05

4.87

4.95

4.83

5.27

4.82

4.69

Whirlpool

4.88

4.45

5.13

4.77

5.16

5.12

4.76

5.00

5.28

4.67

4.86

Heil

4.73

4.00

4.81

4.57

5.36

4.38

4.87

4.60

5.20

4.58

4.38

Uponor

4.65

5.22

4.12

4.22

5.00

4.33

4.60

5.00

5.60

4.41

3.86

Climate Master

4.50

4.08

4.77

4.33

5.00

4.36

4.61

4.17

5.00

4.26

4.43

Viega

4.41

5.00

4.25

3.78

4.57

4.00

4.40

4.67

5.33

4.00

4.29

Daikin

4.36

4.40

4.69

3.71

4.33

4.33

4.35

4.40

5.18

3.95

4.20

Goodman

4.29

4.12

4.15

4.56

4.39

4.67

4.30

3.88

5.33

3.83

4.07

Payne

4.29

3.71

4.36

4.11

4.60

4.20

4.29

4.36

4.70

4.08

4.38

292


HVAC Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.49

6.17

6.52

6.52

6.76

6.33

6.57

Warranty

6.28

5.83

6.48

6.32

6.29

6.00

Product Price

5.97

5.83

6.03

5.84

6.18

5.88

5.67

5.88

5.84

5.87

5.94

5.88

5.57

5.28


5.51


4.91

Availability Of Product Through Your Dealer Strength Of Manufacturer'S Brand/Reputation Strong Relationship With The Manufacturer/Dealer

Under $150K- $500K $150K $499K +


5 to 49

50+

6.39

6.54

6.51

6.40

6.42

6.06

6.42

6.24

6.20

5.80

6.10

5.67

5.88

5.82

6.45

6.18

5.67

5.95

5.83

5.92

5.90

5.80

5.72

6.00

5.87

5.92

5.72

6.25

5.78

5.65

5.58

5.52

5.94

5.13

5.72

5.44

5.75

5.45

5.65

5.33

5.52

5.44

5.76

5.53

5.65

5.00

5.79

5.47

5.25

4.78

4.88

4.96

5.06

4.73

4.85

5.28

5.00

5.00

4.60

293


INSULATION Brand Familiarity REGION

Owens Corning Certainteed Johns Manville Dow Celotex Icynene Basf Knauf Insulation Us Gypsum Honeywell Guardian Greenfiber Roxul Bio-Based Insulation Bayer Material/Science Logix Sealite (Ncfi) Insulstar (Ncfi) Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

87% 80% 75% 71% 57% 51% 48% 45% 45% 41% 35% 33% 25% 25% 23% 20% 18% 16% 97%

78% 82% 70% 89% 63% 59% 48% 37% 52% 44% 44% 41% 52% 37% 22% 19% 22% 22% 96%

94% 74% 77% 69% 54% 49% 43% 54% 43% 31% 31% 34% 14% 20% 17% 11% 11% 9% 100%

83% 88% 71% 63% 54% 46% 54% 42% 42% 33% 38% 25% 17% 21% 21% 25% 13% 17% 96%

96% 78% 83% 65% 48% 44% 30% 48% 39% 48% 30% 22% 13% 13% 22% 17% 13% 9% 96%

85% 75% 85% 70% 60% 40% 30% 40% 45% 45% 40% 25% 20% 10% 10% 20% 10% 10% 95%

88% 82% 75% 68% 53% 50% 49% 47% 43% 31% 34% 31% 21% 22% 22% 16% 16% 16% 99%

3%

4%

0%

4%

4%

5%

2%


5 to 49

50+

91% 76% 67% 86% 57% 57% 43% 48% 48% 57% 38% 38% 38% 38% 24% 19% 14% 10% 95%

88% 86% 76% 71% 60% 45% 43% 41% 48% 45% 45% 29% 24% 29% 17% 19% 14% 12% 95%

87% 79% 72% 81% 55% 51% 45% 45% 43% 36% 28% 38% 30% 23% 21% 17% 17% 17% 100%

90% 70% 80% 50% 45% 55% 45% 60% 40% 30% 35% 20% 10% 10% 25% 15% 10% 10% 95%

5%

5%

0%

5%

294


INSULATION Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Owens Corning

71%

48%

80%

67%

83%

65%

72%

67%

64%

70%

80%

Certainteed

51%

37%

43%

79%

39%

50%

50%

43%

52%

49%

40%

Johns Manville

38%

33%

29%

33%

52%

45%

37%

24%

36%

40%

25%

Dow

37%

48%

40%

25%

30%

35%

34%

48%

33%

43%

30%

Celotex

21%

22%

17%

25%

13%

25%

16%

24%

17%

23%

15%

Honeywell

21%

30%

11%

17%

17%

15%

16%

29%

17%

23%

10%

Us Gypsum

21%

22%

17%

17%

17%

15%

21%

14%

19%

21%

10%

Roxul

19%

Knauf Insulation

19%

22%

3%

4%

4%

10%

6%

14%

12%

9%

0%

11%

26%

4%

26%

15%

21%

10%

12%

13%

40%

Icynene

17%

22%

14%

8%

9%

10%

15%

14%

14%

17%

5%

Guardian

12%

15%

9%

13%

13%

5%

12%

19%

14%

11%

10%

Greenfiber

10%

19%

11%

4%

0%

5%

10%

10%

10%

11%

5%

Basf

7%

11%

6%

8%

0%

5%

7%

5%

0%

15%

0%

Bio-Based Insulation

6%

11%

3%

0%

0%

0%

3%

10%

5%

4%

0%

Insulstar (Ncfi)

5%

15%

0%

4%

0%

0%

6%

5%

0%

11%

0%

Bayer Material/Science

5%

11%

3%

0%

0%

0%

4%

5%

0%

9%

0%

Logix Indicated At Least One None

Under $150K- $500K $150K $499K +

UNITS BUILT

3%

0%

0%

8%

4%

5%

2%

5%

5%

0%

96%

93%

100%

96%

96%

95%

97%

95%

95%

100%

4%

7%

0%

4%

4%

5%

3%

5%

5%

0%

5% 90% 295 10%


INSULATION Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Owens Corning

35%

19%

34%

38%

57%

35%

34%

Certainteed

17%

11%

14%

38%

4%

20%

Johns Manville

9%

11%

9%

4%

13%

Us Gypsum

7%

4%

9%

4%

Icynene

6%

11%

6%

Dow

5%

11%

Knauf Insulation

5%

Honeywell


5 to 49

50+

43%

38%

34%

35%

19%

5%

17%

19%

10%

15%

9%

5%

10%

9%

10%

4%

5%

7%

0%

7%

2%

10%

0%

4%

5%

4%

10%

5%

9%

0%

3%

4%

4%

10%

4%

5%

5%

9%

0%

4%

14%

0%

0%

0%

7%

5%

5%

0%

20%

3%

4%

6%

0%

0%

5%

3%

0%

5%

2%

0%

Celotex

2%

0%

0%

4%

4%

0%

2%

5%

2%

2%

0%

Greenfiber

2%

4%

3%

0%

0%

0%

2%

5%

0%

2%

5%

Insulstar (Ncfi)

2%

4%

0%

4%

0%

0%

3%

0%

0%

4%

0%

Guardian

1%

4%

0%

0%

0%

0%

0%

5%

0%

2%

0%

Roxul

1%

4%

0%

0%

0%

0%

2%

0%

2%

0%

0%

93%

89%

97%

96%

91%

95%

96%

86%

95%

94%

90%

7%

11%

3%

4%

9%

5%

4%

14%

5%

6%

10%

296



INSULATION Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dow

5.80

5.75

5.85

5.94

5.67

5.93

5.65

Owens Corning

5.80

5.27

5.86

5.81

6.16

5.72

Icynene

5.68

5.75

5.79

5.58

5.50

Johns Manville

5.65

5.42

5.90

5.28

CertainTeed

5.62

5.43

5.41

US Gypsum

5.57

5.29

Celotex

5.38

Honeywell


5 to 49

50+

6.05

5.82

5.88

5.45

5.81

5.82

5.93

5.63

5.89

6.00

5.57

5.73

5.61

5.73

5.70

5.82

5.83

5.51

5.88

5.72

5.56

5.69

6.00

5.71

5.81

5.55

5.68

5.78

5.41

5.73

5.72

5.30

5.91

5.40

5.48

5.92

5.57

5.45

5.88

5.17

5.59

5.23

5.46

5.38

5.13

6.07

5.34

5.50

5.11

5.38

5.08

5.57

5.50

5.36

5.70

5.08

5.64

5.36

5.32

5.57

Knauf Insulation

5.30

4.40

5.63

4.90

5.77

5.22

5.32

5.25

5.16

5.00

6.09

Roxul

5.28

5.60

4.50

5.75

4.75

5.60

5.27

5.11

5.54

5.07

5.00

BASF

5.02

4.93

5.29

5.08

4.70

5.29

4.92

5.27

5.05

5.13

4.78

GreenFiber

4.89

4.73

4.85

5.33

4.71

5.00

4.57

5.40

4.93

4.85

4.67

Guardian

4.68

4.50

4.83

4.89

4.50

4.67

4.48

5.22

4.71

4.46

5.00

Logix

4.55

3.20

4.17

5.33

5.40

5.20

3.92

5.40

5.00

3.75

5.00

SEALITE (NCFI)

4.52

3.83

4.43

5.33

5.00

4.67

4.31

5.00

4.67

4.30

5.00

Bio-Based Insulation

4.52

4.36

4.78

4.40

4.50

4.67

4.18

5.11

4.64

4.31

5.00

InsulStar (NCFI)

4.50

4.00

3.75

5.75

4.75

4.67

4.36

4.75

4.00

4.78

5.00

Bayer Material/Science

4.48

4.29

4.17

5.00

4.33

4.67

4.33

4.50

4.10

4.60

297 4.75


INSULATION Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.52

6.71

6.53

6.35

6.48

6.37

6.54

Product Price

5.95

5.67

6.21

5.57

6.29

5.63


5.80

6.08

5.85

5.74

5.48


5.79

5.25

6.09

5.52


5.60

5.83

6.00

Warranty

5.39

5.92


5.25


5.03


5 to 49

50+

6.61

6.52

6.55

6.44

6.00

6.11

5.58

6.02

6.61

5.95

5.71

6.00

5.82

5.84

5.67

6.24

5.63

5.80

5.94

5.55

5.80

6.33

5.09

5.24

5.21

5.69

5.67

5.40

5.82

5.50

5.59

5.13

4.76

5.21

5.48

5.28

5.20

5.57

5.39

5.21

5.41

4.87

5.43

4.95

5.23

5.61

4.98

5.34

5.61

6.00

5.12

4.22

4.67

4.47

4.98

5.78

5.10

4.95

5.06

298


LAUNDRY APPLIANCES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Whirlpool

95%

100%

95%

91%

97%

100%

98%

88%

91%

97%

100%

Ge Appliances

92%

94%

92%

91%

97%

92%

98%

85%

89%

97%

96%

Kenmore (Sears)

91%

100%

85%

91%

90%

92%

94%

82%

89%

90%

92%

Frigidaire

88%

100%

87%

91%

Maytag

88%

94%

85%

91%

79%

85%

94%

79%

84%

95%

83%

86%

92%

89%

85%

87%

92%

83%

Lg

87%

100%

82%

91%

83%

77%

92%

82%

87%

92%

79%

Bosch

86%

100%

82%

91%

79%

77%

87%

88%

87%

92%

75%

Electrolux

83%

Magic Chef

78%

94%

77%

87%

79%

62%

89%

79%

76%

95%

75%

94%

74%

83%

69%

77%

84%

67%

78%

82%

71%

Amana

76%

94%

67%

87%

69%

62%

81%

73%

80%

80%

63%

Hotpoint

76%

94%

69%

83%

79%

77%

82%

73%

76%

87%

71%

Thermador

74%

77%

80%

65%

76%

46%

77%

82%

76%

80%

67%

Miele

63%

77%

64%

57%

59%

31%

63%

76%

60%

72%

54%

Fisher & Paykel

60%

82%

56%

61%

55%

39%

63%

67%

60%

69%

50%

Haier

51%

71%

49%

44%

48%

46%

61%

33%

47%

59%

46%

Asko

47%

65%

51%

39%

45%

31%

50%

55%

42%

56%

50%


98%

100%

97%

91%

100%

100%

98%

94%

96%

97%

100%

2%

0%

3%

9%

0%

0%

2%

6%

4%

3%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

299


LAUNDRY APPLIANCES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Whirlpool

61%

65%

62%

52%

72%

54%

71%

52%

47%

69%

83%

Ge Appliances

58%

65%

64%

57%

52%

69%

58%

58%

51%

64%

67%

Bosch

44%

59%

46%

52%

35%

31%

47%

52%

44%

62%

25%

Lg

34%

41%

33%

39%

Frigidaire

33%

29%

44%

39%

31%

31%

39%

30%

38%

44%

17%

17%

31%

39%

24%

27%

44%

29%

Kenmore (Sears)

30%

35%

21%

39%

24%

46%

29%

18%

36%

23%

21%

Maytag

30%

24%

26%

30%

28%

31%

27%

24%

24%

31%

25%

Thermador

26%

Electrolux

23%

53%

26%

26%

17%

0%

27%

39%

18%

44%

21%

24%

23%

22%

17%

0%

26%

21%

16%

33%

13%

Basf

21%

12%

23%

22%

10%

15%

19%

15%

11%

21%

25%

Amana

20%

12%

23%

22%

10%

15%

19%

15%

11%

21%

25%

Miele

16%

24%

18%

9%

10%

0%

10%

30%

11%

23%

8%

Fisher & Paykel

12%

18%

10%

9%

7%

0%

11%

12%

4%

23%

0%

Haier

9%

6%

10%

13%

7%

15%

8%

9%

9%

15%

0%

Magic Chef

9%

6%

15%

4%

3%

15%

10%

3%

4%

8%

17%

Asko

7%

18%

8%

0%

3%

0%

3%

15%

4%

8%

8%

Hotpoint

7%

6%

8%

9%

3%

0%

10%

3%

4%

8%

8%

97%

100%

95%

91%

100%

100%

98%

91%

93%

97%

100%

3%

0%

5%

9%

0%

0%

2%

9%

7%

3%


None

Under $150K- $500K $150K $499K +

UNITS BUILT

0%300


LAUNDRY APPLIANCES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Ge Appliances

26%

12%

39%

13%

28%

39%

24%

24%

29%

18%

33%

Whirlpool

20%

18%

15%

30%

24%

8%

27%

15%

16%

15%

42%

Lg

8%

12%

5%

9%

10%

15%

10%

3%

9%

8%

8%

Frigidaire

7%

6%

13%

4%

3%

0%

10%

6%

2%

15%

4%

Bosch

7%

12%

8%

0%

7%

0%

7%

9%

11%

5%

0%

Kenmore (Sears)

7%

12%

3%

13%

3%

23%

5%

3%

11%

3%

4%

Amana

6%

0%

5%

9%

3%

8%

3%

6%

2%

5%

8%

Thermador

4%

12%

0%

4%

3%

0%

2%

9%

4%

5%

0%

Haier

2%

0%

5%

0%

0%

0%

3%

0%

0%

5%

0%

Fisher & Paykel

2%

0%

0%

0%

3%

0%

0%

3%

0%

3%

0%

Maytag

2%

0%

0%

4%

0%

0%

0%

3%

2%

0%

0%

Electrolux

1%

0%

0%

0%

3%

0%

2%

0%

0%

3%

0%

81%

82%

92%

87%

90%

92%

92%

82%

87%

85%

100%

9%

18%

8%

13%

10%

8%

8%

18%

13%

15%

0%


Under $150K- $500K $150K $499K +

UNITS BUILT

301

None


LAUNDRY APPLIANCES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Bosch

5.84

6.11

5.65

5.77

6.00

5.58

5.72

Thermador

5.54

6.07

5.56

5.41

5.31

4.00

Whirlpool

5.44

4.90

5.53

5.44

5.66

LG

5.31

5.42

5.21

5.28

Miele

5.30

5.60

5.24

Electrolux

5.18

5.22

GE Appliances

5.15

Maytag


5 to 49

50+

6.18

5.89

6.00

5.48

5.53

5.87

5.44

5.71

5.45

5.36

5.57

5.21

5.25

5.67

5.41

5.39

4.91

5.25

5.58

5.37

5.39

5.04

5.06

5.35

4.40

5.09

5.79

5.53

5.12

5.19

5.17

5.04

5.30

5.00

5.15

5.30

5.18

5.24

5.09

5.00

5.43

4.84

5.09

5.54

5.08

5.12

5.02

5.26

5.19

5.10

5.11

4.92

5.32

5.14

5.15

5.03

5.22

5.04

5.07

5.25

Fisher & Paykel

5.05

5.13

5.15

5.00

4.89

4.43

5.02

5.27

5.00

5.06

5.13

Kenmore (Sears)

5.03

4.58

5.26

4.88

5.13

5.50

4.84

5.23

5.02

4.95

5.15

Asko

4.80

5.00

5.08

4.00

4.73

4.00

4.51

5.50

4.86

4.58

5.07

Amana

4.75

4.89

4.74

4.79

4.61

5.10

4.69

4.75

4.67

4.67

5.11

Frigidaire

4.74

3.95

5.08

4.92

4.63

5.33

4.81

4.33

4.56

4.95

4.71

Hotpoint

4.34

4.28

4.35

4.14

4.54

5.10

4.37

4.00

4.15

4.46

4.47

Magic Chef

4.21

4.44

4.12

4.12

4.26

4.33

4.21

4.15

4.07

4.35

4.24 302

Haier

4.14

4.36

4.68

3.25

3.88

3.17

4.30

4.07

3.68

4.32

4.67


LAUNDRY APPLIANCES Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.58

6.79

6.61

6.50

6.50

6.25

6.67

Warranty

6.06

6.29

5.97

6.35

5.85

6.17

Product Price

5.86

6.07

5.92

5.60

5.88


5.70

5.86

5.61

6.10


5.57

5.86

5.44


5.42

6.00


5.05


4.98


5 to 49

50+

6.56

6.51

6.55

6.75

5.95

6.26

6.00

5.97

6.29

5.92

5.93

5.70

5.56

5.91

6.29

5.42

5.58

5.81

5.52

5.41

5.73

6.12

6.15

5.15

5.75

5.65

5.33

5.46

5.70

5.58

5.31

5.90

4.88

5.08

5.67

5.04

5.31

5.61

5.33

5.50

4.67

5.80

4.77

4.83

5.23

4.78

4.95

5.09

5.17

4.86

4.53

5.45

5.31

5.17

4.84

5.19

4.54

5.45

5.04

303


LIGHTING Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Halo

70%

78%

58%

69%

82%

60%

71%

Progress

59%

70%

67%

50%

55%

45%

Kichler

59%

70%

58%

44%

61%

Cooper

51%

61%

42%

63%

Lightoilier

50%

78%

47%

Juno Lighting Group By Schneider Electric

49%

61%

Thomas

48%

Sea Gull


5 to 49

50+

80%

70%

75%

65%

64%

67%

68%

50%

75%

35%

60%

73%

65%

56%

55%

52%

45%

50%

60%

55%

54%

40%

31%

49%

25%

52%

70%

60%

52%

35%

42%

44%

49%

35%

43%

67%

55%

54%

20%

48%

42%

38%

67%

40%

55%

47%

58%

42%

55%

46%

48%

39%

38%

49%

25%

43%

57%

45%

44%

40%

Lumiere

45%

39%

42%

38%

55%

40%

38%

60%

53%

46%

25%

Cree

43%

52%

39%

38%

49%

40%

40%

57%

43%

54%

25%

Rejuvenation Lamp & Fixture

33%

44%

28%

13%

42%

30%

29%

43%

43%

33%

15%

Modern Fan

29%

26%

31%

25%

36%

35%

28%

33%

33%

35%

15%

Savoy House

28%

22%

31%

13%

33%

15%

29%

30%

28%

29%

20%


81%

91%

92%

81%

88%

65%

93%

97%

85%

90%

95% 304

None

11%

9%

8%

19%

12%

35%

7%

3%

15%

10%

5%


LIGHTING Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Halo

42%

44%

31%

44%

55%

35%

41%

Progress

31%

39%

39%

25%

24%

25%


26%

39%

25%

25%

21%

Cooper

26%

39%

17%

19%

Kichler

23%

30%

17%

Lightoilier

22%

57%

Lumiere

19%

Thomas


5 to 49

50+

50%

45%

50%

20%

36%

30%

33%

27%

45%

20%

22%

40%

35%

29%

5%

27%

15%

22%

37%

30%

27%

10%

19%

21%

5%

21%

33%

20%

27%

10%

17%

0%

15%

5%

19%

40%

28%

23%

10%

17%

22%

13%

15%

20%

16%

20%

23%

17%

10%

17%

17%

19%

13%

21%

15%

21%

17%

20%

17%

20%

Cree

15%

26%

14%

13%

18%

20%

10%

30%

18%

21%

10%

Sea Gull

13%

13%

14%

6%

12%

5%

16%

10%

13%

10%

15%

Modern Fan

9%

9%

11%

13%

6%

15%

7%

10%

5%

15%

5%


8%

17%

3%

0%

9%

10%

5%

10%

13%

6%

0%

Savoy House

5%

4%

11%

0%

0%

0%

5%

7%

3%

6%

5%


85%

91%

86%

75%

82%

50%

90%

97%

75%

90%

90%

None

15%

9%

14%

25%

18%

50%

10%

3%

25%

10%

10%

305


LIGHTING Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Halo

21%

13%

19%

13%

27%

15%

22%

Progress

14%

17%

19%

13%

6%

10%

Kichler

9%

13%

6%

13%

9%


6%

4%

6%

13%

Cree

5%

13%

3%

Lightoilier

5%

13%

Cooper

5%

Thomas


5 to 49

50+

17%

20%

23%

10%

14%

17%

10%

13%

25%

0%

10%

13%

5%

13%

10%

6%

0%

9%

7%

5%

10%

0%

6%

3%

5%

3%

10%

5%

8%

0%

8%

0%

0%

5%

2%

13%

10%

4%

0%

9%

6%

0%

3%

0%

9%

0%

8%

2%

5%

3%

0%

6%

0%

6%

0%

5%

3%

0%

2%

15%

Lumiere

3%

0%

3%

6%

0%

5%

2%

0%

3%

2%

0%

Sea Gull

3%

0%

0%

0%

6%

0%

3%

0%

0%

0%

10%

Savoy House

2%

0%

6%

0%

0%

0%

3%

0%

0%

2%

5%

Modern Fan

1%

0%

0%

6%

0%

5%

0%

0%

0%

2%

0%


75%

83%

81%

69%

67%

45%

83%

80%

65%

81%

80%

None

25%

17%

19%

31%

33%

55%

17%

20%

35%

19%

20%

306


LIGHTING Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Halo

5.51

5.68

5.43

5.36

5.54

5.25

5.42


5.31

5.40

5.18

4.88

5.56

5.43

Kichler

5.27

5.29

5.68

4.64

5.14

Lightoilier

5.25

5.47

5.47

4.25

Progress

5.24

5.19

5.64

CREE

5.20

5.92

Cooper

5.16

Lumiere


5 to 49

50+

5.78

5.38

5.63

5.50

5.14

5.50

5.52

5.25

4.60

5.29

5.33

5.16

5.26

5.18

5.50

5.24

4.80

5.06

5.58

5.46

5.12

4.86

4.82

5.00

4.89

5.31

5.26

5.13

5.27

5.40

5.21

4.50

5.00

4.88

5.25

5.26

5.26

5.26

4.60

5.73

5.00

4.73

5.11

4.89

5.19

5.25

5.28

5.11

5.00

5.08

4.40

5.35

5.29

5.11

5.25

4.88

5.25

5.00

5.12

5.17

Thomas

4.97

4.50

5.60

4.50

4.96

5.00

5.09

4.69

4.96

4.67

5.55


4.88

5.09

4.90

4.00

4.93

4.83

4.84

4.93

5.00

4.88

4.00

Sea Gull

4.82

5.00

5.06

4.22

4.76

4.40

5.07

4.55

4.70

4.65

5.56

Modern Fan

4.63

4.17

5.00

4.60

4.54

4.71

4.56

4.67

4.50

4.83

4.00 307

Savoy House

4.42

4.33

4.82

3.75

4.33

4.33

4.39

4.50

4.50

4.27

4.75


LIGHTING CONTROLS/SWITCHES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Leviton

86%

92%

89%

77%

96%

77%

92%

86%

87%

89%

90%

General Electric

86%

75%

81%

92%

91%

82%

83%

90%

84%

89%

75%

Lutron

72%

75%

70%

62%

82%

53%

73%

79%

64%

82%

65%

Johnson Controls

71%

79%

65%

73%

77%

71%

70%

79%

73%

71%

75%

Cooper

56%

46%

54%

58%

68%

65%

49%

66%

56%

55%

60%

Pass & Seymour

42%

50%

41%

42%

50%

47%

38%

59%

47%

48%

35%

Schneider Electric

41%

46%

32%

50%

46%

41%

41%

45%

42%

41%

45%

Carlon

37%

46%

32%

35%

46%

41%

35%

45%

51%

34%

20%

Life Touch

32%

33%

24%

39%

46%

47%

29%

38%

31%

39%

30%

Verve Living Systems

24%

29%

16%

23%

36%

35%

21%

28%

20%

30%

25%


97%

96%

97%

92%

100%

94%

97%

97%

96%

96%

100%

3%

4%

3%

8%

0%

6%

3%

3%

4%

5%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

308


LIGHTING CONTROLS/SWITCHES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Leviton

65%

63%

65%

58%

77%

59%

68%

62%

60%

73%

60%

General Electric

47%

33%

57%

39%

41%

53%

43%

41%

38%

52%

40%

Lutron

46%

54%

43%

31%

59%

29%

40%

69%

36%

61%

35%

Johnson Controls

30%

38%

19%

35%

36%

35%

30%

28%

31%

25%

40%

Cooper

26%

8%

24%

31%

32%

35%

14%

38%

22%

25%

25%

Pass & Seymour

24%

33%

24%

23%

23%

29%

18%

41%

31%

27%

10%

Carlon

12%

8%

14%

19%

9%

12%

11%

17%

16%

11%

10%

Schneider Electric

12%

8%

14%

15%

9%

18%

10%

14%

13%

9%

15%

Life Touch

9%

4%

8%

15%

9%

18%

8%

7%

9%

9%

10%


2%

0%

3%

4%

0%

12%

0%

0%

2%

0%

5%

93%

96%

95%

89%

96%

94%

94%

93%

89%

96%

100%

7%

4%

5%

12%

5%

6%

6%

7%

11%

5%

0%


Under $150K- $500K $150K $499K +

UNITS BUILT

309


LIGHTING CONTROLS/SWITCHES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Leviton

36%

38%

38%

27%

41%

29%

40%

General Electric

17%

21%

19%

12%

9%

12%

Lutron

14%

17%

8%

12%

23%

Johnson Controls

6%

4%

3%

15%

Pass & Seymour

5%

8%

5%

Cooper

5%

0%

Schneider Electric

3%

Carlon


5 to 49

50+

31%

36%

43%

20%

19%

10%

13%

16%

20%

12%

10%

24%

9%

18%

15%

5%

12%

8%

0%

7%

2%

15%

8%

0%

6%

6%

3%

7%

7%

0%

8%

8%

0%

12%

2%

7%

4%

2%

10%

4%

5%

4%

0%

0%

3%

7%

4%

0%

10%

2%

0%

3%

4%

0%

0%

2%

3%

2%

2%

0%


88%

92%

89%

89%

77%

82%

89%

86%

82%

91%

90%

None

12%

8%

11%

12%

23%

18%

11%

14%

18%

9%

10%

310


LIGHTING CONTROLS/SWITCHES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Leviton

5.86

5.74

5.89

6.22

5.55

6.07

5.84

Lutron

5.81

5.79

5.68

6.26

5.60

5.82

General Electric

5.51

5.60

5.74

5.59

5.00

Pass & Seymour

5.49

5.33

5.53

5.77

Johnson Controls

5.39

5.35

5.35

Cooper

5.24

5.00

Schneider Electric

4.96

Carlon


5 to 49

50+

5.76

5.91

6.00

5.39

5.67

6.13

5.69

6.00

5.62

5.44

5.61

5.35

5.49

5.62

5.31

5.27

5.11

5.52

5.65

5.64

5.50

5.00

5.62

5.22

5.64

5.35

5.30

5.50

5.19

5.53

5.36

5.50

4.93

5.31

5.26

5.16

5.03

5.35

5.50

4.55

5.50

5.12

4.50

4.75

5.07

4.85

5.00

4.74

5.33

4.96

5.18

4.77

5.18

4.70

5.25

4.92

4.85

4.92

5.00

5.00

Life Touch

4.90

4.25

4.78

5.18

5.18

5.33

4.74

4.82

4.81

4.94

5.00


4.39

3.86

4.50

4.71

4.50

4.71

4.15

4.50

4.10

4.31

5.20

311


LOCKSETS/HARDWARE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Kwikset

93%

93%

93%

93%

100%

94%

96%

91%

95%

92%

100%


90%

100%

83%

93%

96%

71%

96%

100%

93%

92%

94%

Yale

76%

96%

70%

68%

77%

53%

81%

86%

81%

77%

75%

Stanley

76%

82%

73%

57%

91%

65%

77%

76%

83%

73%

63%

Baldwin

74%

86%

70%

54%

86%

29%

79%

91%

78%

75%

56%

Master Lock

73%

82%

73%

68%

82%

71%

74%

86%

85%

71%

69%

Dexter By Schlage

68%

79%

57%

71%

77%

41%

73%

86%

63%

75%

75%

Weiser

59%

54%

50%

61%

77%

47%

64%

52%

63%

65%

31%

Emtek

51%

64%

50%

29%

64%

18%

51%

76%

56%

53%

31%

Medeco

36%

54%

20%

21%

55%

18%

37%

48%

34%

41%

25%

E-Z Lock

34%

43%

37%

18%

41%

18%

33%

52%

24%

39%

44%

Fusion Hardware

24%

29%

20%

11%

36%

6%

24%

33%

22%

29%

6%

K2

22%

32%

13%

14%

32%

0%

26%

29%

17%

31%

6%

2%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

88%

0%

3%

4%

0%

6%

1%

0%

0%

4%


Under $150K- $500K $150K $499K +

UNITS BUILT

0%312


LOCKSETS/HARDWARE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+


69%

79%

67%

75%

77%

41%

79%

86%

78%

73%

69%

Kwikset

69%

71%

67%

68%

73%

77%

71%

57%

68%

71%

69%

Baldwin

36%

46%

33%

18%

36%

12%

33%

52%

37%

33%

25%

Master Lock

32%

39%

20%

36%

36%

35%

36%

19%

22%

41%

31%

Stanley

32%

46%

17%

21%

36%

24%

34%

19%

27%

33%

25%

Dexter By Schlage

28%

25%

20%

32%

36%

24%

30%

24%

27%

29%

25%

Emtek

27%

25%

27%

14%

32%

6%

20%

52%

32%

22%

13%

Weiser

16%

14%

7%

7%

32%

6%

19%

5%

5%

22%

13%

Yale

14%

18%

7%

14%

9%

6%

13%

14%

12%

12%

13%

Medeco

11%

14%

7%

7%

14%

12%

10%

10%

12%

10%

6%

E-Z Lock

11%

7%

13%

4%

9%

6%

10%

5%

7%

6%

19%

K2

3%

4%

3%

4%

0%

0%

4%

0%

0%

6%

0%

Fusion Hardware

3%

0%

0%

0%

5%

0%

0%

5%

0%

2%

0%

98%

100%

97%

96%

100%

94%

99%

100%

100%

96%

100%

2%

0%

3%

4%

0%

6%

1%

0%

0%

4%


None

Under $150K- $500K $150K $499K +

UNITS BUILT

0%313


LOCKSETS/HARDWARE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+


32%

39%

33%

25%

41%

6%

40%

38%

39%

33%

25%

Kwikset

25%

21%

27%

21%

23%

41%

26%

0%

22%

20%

38%

Emtek

9%

7%

7%

7%

18%

0%

6%

29%

7%

10%

13%

Baldwin

6%

7%

10%

7%

0%

12%

3%

14%

10%

6%

0%

Master Lock

6%

7%

3%

14%

0%

12%

7%

0%

2%

6%

19%

Stanley

6%

7%

0%

0%

9%

6%

3%

5%

2%

6%

0%

Dexter By Schlage

3%

0%

0%

14%

0%

6%

4%

0%

7%

2%

0%

Yale

3%

4%

3%

0%

0%

0%

0%

10%

5%

0%

0%

Medeco

2%

4%

0%

4%

0%

0%

1%

5%

0%

4%

0%

Weiser

2%

0%

0%

0%

5%

0%

1%

0%

0%

2%

0%

E-Z Lock

1%

0%

3%

0%

0%

0%

1%

0%

0%

0%

6%

K2

1%

0%

3%

0%

0%

0%

1%

0%

0%

2%

0%

94%

96%

90%

93%

96%

82%

94%

100%

95%

90%

100%

6%

4%

10%

7%

5%

18%

6%

0%

5%

10%

0%


Under $150K- $500K $150K $499K +

UNITS BUILT

314


LOCKSETS/HARDWARE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Baldwin

5.90

6.12

6.26

5.50

5.57

6.60

5.74


5.82

5.75

6.00

6.07

5.44

5.83

Emtek

5.43

5.16

6.07

4.89

5.44

Yale

5.34

5.48

5.52

5.25

Medeco

5.26

5.12

6.00

Dexter by Schlage

5.19

5.41

Master Lock

5.17

Stanley


5 to 49

50+

6.19

6.20

5.52

6.36

5.92

5.50

5.83

5.71

6.12

6.33

5.18

5.83

5.78

5.04

5.67

5.05

5.78

5.39

5.00

5.06

5.54

5.50

5.50

4.93

6.33

5.24

5.00

5.25

5.27

5.20

5.50

5.10

4.76

6.14

5.20

4.78

5.56

4.95

5.14

5.35

5.23

5.21

4.91

5.42

5.21

4.89

5.03

5.22

5.46

5.12

5.46

5.42

4.59

4.88

5.64

5.16

4.67

4.87

5.21

5.62

Weiser

4.81

5.07

5.25

4.67

4.43

5.75

4.80

4.25

4.41

5.03

5.50

Kwikset

4.77

4.59

5.20

4.63

4.63

6.00

4.65

4.29

4.60

4.78

5.16

E-Z Lock

4.45

4.08

4.55

5.00

4.55

6.00

4.27

4.45

4.27

4.32

5.14

Fusion Hardware

4.10

3.50

4.33

3.00

4.67

5.00

3.90

4.57

4.45

3.75

5.00 315

K2

3.69

3.56

3.75

3.00

4.11

0.00

3.55

4.17

3.75

3.59

5.00


LOCKSETS/HARDWARE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.52

6.37

6.81

6.50

6.38

6.64

6.45


6.13

6.33

6.22

6.12

5.76

6.64


5.84

5.89

5.63

6.00

5.86

Product Price

5.73

5.85

5.96

5.54

Warranty

5.66

5.52

6.07


5.62

5.63


4.76

5.15


5 to 49

50+

6.67

6.59

6.46

6.56

6.06

6.00

6.15

6.09

6.19

6.43

5.70

5.90

6.00

5.61

6.12

5.52

6.14

5.61

5.86

5.74

5.70

5.81

5.73

5.24

5.93

5.48

6.05

6.00

5.43

5.50

5.63

5.85

5.33

6.00

5.39

6.10

5.74

5.63

5.31

5.15

4.50

4.10

5.50

4.50

5.10

4.77

4.72

4.88

316


MANUFACTURED STONE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Eldorado Stone

63%

52%

56%

64%

81%

62%

65%

Cultured Stone

61%

61%

56%

57%

75%

69%

Coronado Stone

60%

52%

61%

54%

75%

Daltile Manufactured Stone

41%

39%

39%

29%

Stonecraft

39%

44%

27%

Belgard (Oldcastle)

38%

35%

Ply Gem Stone

35%

Arriscraft


5 to 49

50+

52%

54%

66%

63%

55%

69%

57%

68%

50%

54%

59%

62%

51%

68%

54%

69%

39%

36%

52%

35%

49%

33%

46%

50%

54%

32%

48%

38%

45%

29%

37%

29%

56%

31%

33%

48%

27%

49%

29%

39%

24%

36%

50%

31%

32%

41%

27%

43%

29%

28%

17%

29%

25%

50%

46%

24%

31%

16%

36%

33%

Quality Stone

25%

30%

15%

25%

44%

31%

27%

17%

16%

34%

21%

Environmental Stone Works

25%

22%

15%

21%

50%

31%

23%

21%

16%

32%

17%

Prostone

24%

22%

10%

29%

50%

39%

21%

21%

19%

32%

13%

United Stone Veneer

21%

30%

7%

18%

44%

23%

18%

24%

14%

32%

8%


86%

78%

90%

86%

81%

85%

86%

83%

81%

89%

83%

None

14%

22%

10%

14%

19%

15%

14%

17%

19%

11%

17%

317


MANUFACTURED STONE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Cultured Stone

31%

26%

22%

32%

50%

46%

24%

Eldorado Stone

31%

17%

29%

32%

44%

31%

Coronado Stone

26%

9%

24%

29%

50%

Belgard (Oldcastle)

14%

17%

17%

4%


12%

26%

2%

Stonecraft

12%

17%


6%

Ply Gem Stone


5 to 49

50+

35%

22%

47%

8%

27%

35%

24%

36%

25%

15%

23%

38%

16%

38%

17%

19%

15%

12%

17%

8%

19%

13%

7%

31%

15%

8%

24%

11%

19%

4%

2%

21%

19%

39%

9%

10%

8%

19%

8%

9%

2%

4%

6%

15%

5%

0%

3%

4%

8%

6%

13%

2%

7%

6%

15%

8%

0%

5%

9%

4%

Arriscraft

5%

9%

7%

4%

0%

8%

6%

3%

3%

4%

13%

Quality Stone

5%

13%

2%

4%

6%

8%

8%

0%

0%

9%

8%

Prostone

5%

4%

0%

0%

19%

8%

2%

7%

0%

9%

0%

United Stone Veneer

3%

13%

0%

0%

6%

15%

2%

3%

0%

9%

0%


75%

70%

68%

75%

75%

85%

67%

76%

62%

79%

71%

None

25%

30%

29%

25%

25%

15%

32%

24%

38%

21%

25% 318


MANUFACTURED STONE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Eldorado Stone

17%

4%

22%

14%

25%

15%

17%

Coronado Stone

13%

4%

12%

14%

19%

8%

Cultured Stone

13%

13%

10%

14%

6%

Belgard (Oldcastle)

7%

4%

12%

4%

Stonecraft

5%

4%

0%


4%

13%

Arriscraft

3%



5 to 49

50+

17%

16%

15%

21%

11%

17%

5%

17%

13%

15%

9%

14%

8%

19%

0%

6%

8%

6%

10%

8%

6%

8%

14%

6%

15%

5%

3%

8%

4%

4%

0%

4%

6%

0%

3%

10%

5%

6%

0%

4%

7%

0%

0%

8%

5%

0%

3%

4%

4%

3%

4%

5%

0%

0%

0%

5%

0%

0%

0%

13%

Ply Gem Stone

3%

4%

0%

7%

0%

8%

3%

0%

5%

0%

4%

Prostone

2%

4%

0%

0%

0%

0%

2%

0%

0%

2%

0%

Quality Stone

1%

4%

0%

0%

0%

0%

2%

0%

0%

2%

0%


71%

65%

68%

71%

69%

77%

65%

72%

60%

77%

67%

None

29%

35%

32%

29%

31%

23%

35%

28%

41%

23%

33% 319


MANUFACTURED STONE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Eldorado Stone

5.73

5.53

6.12

5.42

5.67

5.33

5.85

Cultured Stone

5.66

5.38

5.72

5.89

5.57

5.40

Coronado Stone

5.32

5.27

5.50

5.12

5.23


5.21

6.00

5.39

4.44

Belgard (Oldcastle)

5.16

5.25

5.33

Stonecraft

4.89

5.09

Arriscraft

4.76



5 to 49

50+

5.61

5.78

5.65

5.82

5.75

5.61

5.54

5.91

5.31

5.38

5.51

4.90

5.40

5.12

5.60

4.92

5.17

5.23

5.19

5.40

5.12

5.11

4.62

5.18

4.40

5.40

5.00

5.46

4.87

5.44

4.93

4.85

4.62

4.75

5.14

4.62

5.00

4.71

5.12

6.25

4.79

4.14

4.50

4.71

5.00

4.40

4.25

4.88

5.00

4.73

4.80

4.67

5.14

4.44

4.80

4.83

4.43

4.88

4.50

5.17

Ply Gem Stone

4.66

4.90

4.33

4.91

4.50

4.80

4.73

4.50

5.00

4.38

4.86

Quality Stone

4.66

4.86

5.00

4.43

4.29

4.80

4.67

4.50

4.62

4.50

5.20

ProStone

4.61

4.33

4.67

4.75

4.62

4.67

4.43

4.88

4.60

4.40

5.67

United Stone Veneer

4.58

5.29

4.20

4.20

4.43

4.75

4.42

4.75

4.71

4.53

4.50

320


MANUFACTURED STONE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.30

6.40

6.14

6.40

6.36

6.00

6.33

Product Price

6.14

6.27

6.11

6.00

6.27

5.90


6.07

6.60

5.89

6.15

5.64


5.93

6.07

5.64

6.00

Warranty

5.64

6.07

5.54


5.31

5.80


5.04

5.47


5 to 49

50+

6.38

6.18

6.47

6.06

6.23

6.05

6.09

6.08

6.31

6.10

6.09

6.00

6.05

6.25

5.69

6.36

5.30

6.21

5.67

5.73

5.97

6.12

5.55

5.45

5.20

5.70

5.71

5.50

5.97

5.06

5.07

5.15

5.55

4.60

5.58

5.10

5.09

5.56

5.06

4.86

4.75

5.45

4.10

5.26

5.05

4.68

5.33

4.88

321


ORIENTED STRAND BOARD Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Georgia-Pacific

83%

86%

80%

83%

87%

80%

83%

86%

82%

86%

79%

Lp Osb

63%

73%

56%

58%

65%

47%

65%

64%

52%

68%

71%


62%

59%

72%

63%

30%

47%

61%

59%

55%

60%

64%

Lp Techshield

44%

46%

56%

29%

35%

27%

49%

36%

34%

46%

64%

Timberlake Products Co.

41%

50%

41%

38%

35%

47%

42%

32%

41%

42%

36%

Potlatch Corp.

38%

32%

28%

42%

61%

40%

44%

23%

34%

46%

29%

Roseburg

38%

46%

21%

33%

61%

33%

35%

46%

34%

42%

29%

Ilevel

35%

32%

39%

29%

30%

33%

32%

36%

32%

32%

43%

Norbord Industries

34%

27%

39%

33%

17%

20%

35%

23%

27%

30%

43%

Oregon Strand Board

24%

36%

15%

13%

26%

20%

27%

5%

14%

30%

14%

Ainsworth

23%

18%

18%

25%

26%

20%

23%

18%

23%

20%

21%


95%

100%

92%

96%

91%

87%

94%

100%

93%

96%

93%

5%

0%

8%

4%

9%

13%

6%

0%

7%

4%

7%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

322


ORIENTED STRAND BOARD Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Georgia-Pacific

64%

73%

62%

63%

65%

60%

66%

64%

64%

70%

50%

Lp Osb

41%

46%

31%

46%

48%

27%

48%

27%

36%

40%

57%


36%

46%

44%

38%

9%

40%

31%

46%

36%

38%

21%

Lp Techshield

17%

5%

28%

8%

9%

0%

20%

9%

7%

14%

43%

Roseburg

16%

23%

3%

13%

30%

20%

11%

23%

16%

16%

7%

Norbord Industries

11%

14%

15%

8%

4%

0%

16%

5%

2%

16%

21%

Potlatch Corp.

11%

5%

3%

13%

30%

0%

16%

5%

7%

14%

14%


11%

18%

13%

8%

4%

13%

11%

9%

11%

10%

14%

Ilevel

10%

9%

13%

4%

9%

7%

11%

5%

5%

6%

36%

Ainsworth

6%

9%

3%

0%

13%

7%

6%

5%

0%

10%

7%

Oregon Strand Board

5%

5%

5%

4%

9%

0%

9%

0%

5%

8%

0%

93%

100%

92%

92%

87%

87%

93%

96%

93%

94%

86%

7%

0%

8%

8%

13%

13%

7%

5%

7%

6%

14%


Under $150K- $500K $150K $499K +

UNITS BUILT

323


ORIENTED STRAND BOARD Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Georgia-Pacific

32%

27%

39%

33%

26%

47%

31%


23%

23%

28%

29%

4%

13%

Lp Osb

13%

18%

5%

17%

17%

Roseburg

6%

9%

0%

4%

Lp Techshield

5%

0%

10%

Potlatch Corp.

3%

0%

Ilevel

2%

Norbord Industries


5 to 49

50+

27%

34%

36%

14%

18%

41%

27%

18%

21%

7%

16%

9%

9%

18%

7%

13%

7%

4%

9%

9%

4%

0%

0%

4%

0%

6%

5%

2%

4%

14%

0%

8%

9%

0%

6%

0%

5%

4%

0%

0%

3%

0%

4%

0%

3%

0%

2%

0%

7%

2%

5%

3%

0%

0%

0%

3%

0%

0%

2%

7%

Oregon Strand Board

2%

5%

0%

0%

4%

0%

3%

0%

0%

4%

0%


2%

5%

0%

0%

0%

7%

0%

0%

0%

2%

0%


89%

91%

87%

92%

83%

80%

89%

91%

89%

92%

71%

None

11%

9%

13%

8%

17%

20%

11%

9%

11%

8%

29% 324


ORIENTED STRAND BOARD Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


6.22

5.87

6.31

6.44

6.00

6.22

6.08

Georgia-Pacific

5.81

5.81

6.03

5.74

5.55

5.64

LP OSB

5.50

4.82

5.92

5.41

5.62

LP TechShield

5.47

4.55

5.84

5.38

Roseburg

5.22

4.73

5.70

iLevel

5.22

5.38


5.10

Potlatch Corp.


5 to 49

50+

6.62

6.38

5.91

6.78

5.89

5.68

5.89

5.74

5.82

5.33

5.60

5.29

5.86

5.08

6.00

5.67

4.80

5.66

5.10

5.39

5.24

6.20

5.22

5.27

4.86

5.27

5.33

5.16

5.23

5.50

5.44

4.56

5.38

5.67

5.00

5.45

5.22

4.88

6.17

5.08

5.21

5.10

4.89

5.25

5.27

4.33

4.86

5.22

5.60

5.09

4.25

5.00

5.09

5.56

4.86

5.21

4.71

4.89

5.17

5.50

Norbord Industries

5.00

4.00

5.33

4.90

5.40

5.20

5.07

4.62

4.94

4.94

5.33

Oregon Strand Board

4.89

4.33

5.12

4.50

5.57

4.75

5.00

4.33

4.70

4.94

5.50

Ainsworth

4.77

3.80

4.75

4.57

5.83

4.50

4.65

5.40

4.67

4.64

5.67 325


ORIENTED STRAND BOARD Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.29

5.85

6.74

6.36

5.89

6.17

6.48


6.07

6.10

6.26

5.77

6.05

6.33

Product Price

5.80

5.60

6.21

5.27

5.89


5.59

5.50

6.03

5.45

Warranty

5.51

5.35

5.76

5.20

4.95

4.87 4.60

Strength Of Manufacturer'S Brand/Reputation Strong Relationship With The Manufacturer/Dealer Green/Sustainable Features

Under $150K- $500K $150K $499K +


5 to 49

50+

5.80

6.28

6.15

7.00

6.27

5.30

5.92

6.15

6.30

5.83

6.08

4.90

5.54

5.85

6.60

5.05

5.58

5.76

5.05

5.79

5.30

6.10

5.32

5.42

5.08

5.76

4.95

5.44

5.39

6.30

5.44

5.32

4.89

4.92

5.44

4.60

5.08

5.15

5.90

4.45

5.09

4.95

4.84

4.58

5.06

4.45

4.64

4.87

5.80

4.80

4.47

4.50

4.74

4.00

4.84

4.20

4.49

4.57

5.20

326


PAINTS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Sherwin-William

92%

96%

79%

100%

93%

78%

93%

100%

95%

84%

95%

Benjamin Moore

88%

96%

77%

95%

86%

78%

87%

100%

93%

84%

81%


88%

92%

82%

91%

83%

78%

85%

100%

91%

84%

81%

Valspar

82%

83%

82%

95%

76%

70%

88%

83%

93%

82%

67%

Glidden

81%

92%

77%

86%

69%

74%

81%

83%

88%

75%

71%

Dutch Boy

77%

79%

68%

91%

72%

74%

76%

78%

81%

71%

76%

Ace

71%

67%

62%

81%

66%

65%

66%

78%

74%

68%

52%

Ppg Pittsburgh Paints

66%

79%

65%

76%

52%

65%

64%

78%

79%

61%

52%

Kilz (Masterchem Industries)

60%

71%

56%

76%

52%

52%

64%

67%

77%

55%

48%

Pratt & Lambert

51%

63%

50%

57%

35%

39%

52%

56%

49%

57%

38%

Duron

38%

42%

56%

24%

17%

35%

36%

39%

30%

43%

33%

Kelly Moore

38%

25%

29%

19%

66%

30%

34%

50%

28%

41%

43%

Devoe & Raynolds

29%

42%

32%

24%

21%

22%

30%

39%

23%

36%

29%


98%

96%

97%

100%

100%

96%

99%

100%

100%

98%

95%

2%

4%

3%

0%

0%

4%

2%

0%

0%

2%

5%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

327


PAINTS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Sherwin-William

73%

54%

71%

57%

83%

35%

81%

61%

63%

68%

76%

Benjamin Moore

52%

75%

47%

33%

52%

48%

51%

61%

61%

50%

38%


47%

58%

44%

38%

41%

44%

45%

50%

44%

55%

29%

Valspar

35%

25%

38%

38%

45%

26%

42%

33%

47%

36%

19%

Glidden

33%

38%

32%

33%

24%

44%

31%

17%

35%

36%

14%


27%

17%

24%

29%

45%

26%

31%

22%

42%

23%

14%

Ace

21%

21%

18%

24%

17%

30%

18%

11%

23%

18%

14%


19%

25%

21%

14%

10%

17%

16%

22%

14%

21%

19%

Pratt & Lambert

13%

21%

9%

5%

21%

9%

12%

28%

14%

18%

5%

Duron

12%

8%

21%

0%

3%

9%

12%

0%

2%

11%

19%

Dutch Boy

11%

4%

9%

10%

14%

13%

10%

0%

9%

9%

10%

Kelly Moore

9%

0%

6%

5%

31%

17%

8%

17%

7%

11%

19%

Devoe & Raynolds

2%

4%

3%

0%

0%

0%

3%

0%

0%

5%

0%

96%

92%

94%

95%

100%

87%

99%

94%

95%

96%

95%

4%

8%

6%

5%

0%

13%

2%

6%

5%

5%


Under $150K- $500K $150K $499K +

UNITS BUILT

5%328


PAINTS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Sherwin-William

42%

25%

44%

29%

45%

9%

51%

22%

30%

43%

38%

Benjamin Moore

14%

33%

6%

14%

10%

9%

12%

33%

23%

5%

19%


13%

13%

15%

14%

10%

30%

9%

6%

9%

18%

10%

Valspar

6%

4%

15%

5%

3%

9%

6%

11%

9%

7%

5%

Glidden

4%

4%

0%

14%

3%

4%

6%

0%

7%

5%

0%

Duron

3%

4%

9%

0%

0%

9%

3%

0%

2%

5%

5%

Kelly Moore

3%

0%

0%

0%

14%

4%

2%

11%

2%

2%

10%


2%

0%

3%

5%

3%

4%

3%

0%

5%

2%

0%


2%

0%

3%

10%

0%

4%

3%

0%

2%

2%

5%

Pratt & Lambert

2%

0%

0%

5%

3%

0%

2%

6%

2%

2%

0%

92%

83%

94%

95%

93%

83%

96%

89%

93%

91%

91%

8%

17%

6%

5%

7%

17%

5%

11%

7%

9%

10%


Under $150K- $500K $150K $499K +

UNITS BUILT

329


PAINTS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Sherwin-William

5.96

5.32

6.32

5.96

6.06

5.70

6.14

Benjamin Moore

5.74

5.72

6.03

5.30

5.77

5.75


5.48

5.00

5.48

5.35

6.12

Pratt & Lambert

5.40

5.44

5.35

5.36

Valspar

5.25

5.14

5.32


5.19

4.62

Glidden

5.08

Duron


5 to 49

50+

5.62

5.92

5.95

6.04

5.64

6.05

5.70

5.68

5.95

5.46

5.48

5.50

5.67

5.46

4.80

5.46

5.50

5.28

5.69

5.33

5.56

5.11

5.17

5.32

5.47

5.22

5.16

5.29

5.26

5.13

5.17

5.52

5.40

5.45

5.15

5.08

5.14

5.10

5.50

4.83

5.29

4.90

5.19

5.33

5.08

4.85

4.96

5.28

5.00

5.07

4.36

5.36

4.86

5.50

4.89

5.18

4.89

4.88

5.05

5.44

PPG Pittsburgh Paints

5.02

4.89

4.92

4.95

5.37

5.06

5.08

4.82

5.07

4.90

5.15

Kelly Moore

4.87

3.50

4.85

5.00

5.23

5.38

4.74

4.83

4.69

4.95

5.00

Dutch Boy

4.68

4.43

4.76

4.77

4.72

4.79

4.70

4.47

4.64

4.71

4.74

Devoe & Raynolds

4.51

4.00

4.67

4.80

4.86

4.00

4.71

4.33

4.09

4.82

4.43

ACE

4.42

4.33

4.19

4.85

4.38

4.59

4.30

4.61

4.38

4.44

4.46

330


PAINTS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.55

6.55

6.69

6.55

6.37

6.53

6.48


6.02

6.25

6.19

5.95

5.70

6.16


5.84

5.55

5.97

5.85

5.89

Product Price

5.75

5.90

6.12

5.50

Warranty

5.49

5.55

5.94

5.46

5.25

5.05 4.71


Under $150K- $500K $150K $499K +


5 to 49

50+

6.81

6.52

6.45

6.79

5.94

6.19

6.10

5.92

6.05

5.79

5.72

6.38

5.85

5.80

5.89

5.37

5.63

5.81

5.62

5.70

5.70

5.95

5.25

5.11

5.37

5.41

6.00

5.62

5.35

5.53

5.72

5.35

5.41

5.16

5.53

5.56

5.40

5.42

5.68

4.85

5.44

4.45

5.19

4.58

5.14

5.25

4.82

5.18

5.26

4.35

5.31

4.80

4.19

4.89

4.56

5.06

4.72

4.52

5.05

331


RANGE HOODS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

Less than 5

5 to 49

50+

Whirlpool

81%

78%

80%

86%

84%

92%

80%

79%

77%

82%

92%

Jenn-Air

79%

72%

80%

76%

84%

69%

84%

74%

80%

77%

85%

Nutone

74%

78%

75%

81%

84%

69%

80%

79%

82%

82%

54%

Bosch

75%

83%

80%

62%

80%

54%

80%

79%

72%

80%

77%

Kenmore (Sears)

76%

78%

77%

76%

76%

77%

79%

74%

72%

77%

92%

Viking

76%

67%

73%

91%

76%

69%

75%

79%

72%

77%

85%

Broan

78%

83%

66%

81%

76%

62%

75%

77%

72%

75%

77%

Amana

74%

78%

68%

67%

84%

69%

74%

74%

77%

68%

85%

Thermador

72%

72%

68%

76%

80%

62%

71%

82%

72%

71%

85%

Frigidaire

73%

61%

71%

86%

72%

62%

71%

79%

69%

70%

92%

Maytag

70%

67%

71%

71%

80%

54%

75%

74%

69%

70%

92%

Hotpoint

83%

61%

68%

71%

72%

62%

71%

68%

67%

64%

92%

Wolf Appliance, Inc.

64%

67%

57%

76%

72%

54%

59%

82%

64%

63%

85%

Magic Chef

60%

61%

57%

67%

64%

46%

64%

62%

56%

59%

85%

Dacor

50%

50%

52%

38%

60%

31%

46%

68%

64%

39%

62%

Fisher & Paykel

43%

56%

34%

38%

56%

31%

34%

65%

51%

38%

46%

Fantech

33%

56%

21%

43%

32%

23%

31%

41%

28%

36%

39%

Best

32%

44%

18%

43%

36%

15%

25%

50%

33%

29%

39%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

332 100%


$150K- $500K $499K +

UNITS BUILT


RANGE HOODS Brand Used in the Past 2 years REGION

GE Appliances Bosch Broan Whirlpool Nutone Frigidaire Wolf Appliance, Inc. Thermador Viking Kenmore (Sears) Jenn-Air Maytag Amana Dacor Best Hotpoint Fisher & Paykel Fantech Magic Chef Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

42% 40% 36% 33% 31% 27% 26% 24% 24% 21% 21% 18% 13% 11% 10% 10% 9% 8% 5% 98%

56% 56% 61% 39% 33% 33% 39% 39% 28% 28% 22% 33% 22% 22% 11% 6% 17% 6% 6% 100%

41% 34% 34% 27% 21% 21% 21% 16% 27% 16% 16% 11% 9% 11% 9% 9% 7% 5% 2% 98%

29% 24% 24% 33% 29% 19% 14% 24% 19% 14% 14% 14% 10% 5% 14% 5% 0% 14% 0% 100%

40% 40% 44% 40% 52% 32% 44% 32% 24% 24% 20% 20% 12% 12% 8% 8% 12% 8% 12% 96%

39% 31% 31% 54% 39% 46% 23% 31% 15% 39% 15% 31% 15% 0% 8% 8% 0% 0% 8% 92%

46% 33% 43% 36% 39% 20% 18% 21% 26% 25% 21% 18% 15% 12% 7% 12% 8% 12% 5% 98%

2%

0%

2%

0%

4%

8%

2%


5 to 49

50+

32% 47% 35% 21% 15% 27% 47% 29% 27% 3% 12% 12% 6% 18% 18% 0% 12% 3% 3% 100%

23% 31% 31% 18% 23% 10% 26% 18% 23% 21% 8% 5% 8% 10% 5% 3% 5% 3% 0% 95%

48% 43% 46% 36% 39% 32% 29% 30% 29% 20% 25% 25% 14% 14% 13% 9% 9% 11% 7% 100%

62% 31% 31% 69% 23% 39% 31% 23% 15% 15% 15% 23% 15% 8% 15% 15% 15% 8% 8% 100%

0%

5%

0%

0% 333


RANGE HOODS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

GE Appliances

18%

6%

30%

10%

4%

8%

23%

6%

13%

16%

23%

Broan

15%

22%

7%

19%

16%

15%

15%

12%

21%

13%

0%

Whirlpool

9%

6%

9%

5%

16%

15%

12%

3%

3%

5%

46%

Kenmore (Sears)

8%

11%

7%

5%

8%

15%

10%

0%

10%

7%

0%

Bosch

6%

0%

7%

14%

8%

8%

7%

9%

10%

7%

0%

Frigidaire

6%

11%

9%

5%

4%

15%

3%

12%

3%

7%

23%

Nutone

6%

6%

5%

5%

8%

0%

10%

0%

3%

9%

0%

Viking

5%

6%

7%

5%

8%

0%

3%

15%

8%

7%

0%

Best

4%

6%

2%

14%

0%

8%

0%

12%

3%

7%

0%

Maytag

4%

6%

7%

5%

0%

0%

5%

6%

0%

7%

8%

Thermador

4%

0%

2%

10%

4%

0%

3%

6%

5%

4%

0%

Jenn-Air

3%

0%

0%

5%

4%

0%

2%

3%

0%

4%

0%


3%

0%

2%

0%

4%

0%

0%

6%

5%

0%

0%

Dacor

2%

0%

2%

0%

4%

0%

2%

3%

5%

0%

0%

Amana

1%

0%

2%

0%

0%

0%

2%

0%

3%

0%

0%

94%

78%

98%

100%

88%

85%

95%

91%

90%

93%

100%

6%

22%

2%

0%

12%

15%

5%

9%

10%

7%


Under $150K- $500K $150K $499K +

UNITS BUILT

0%334


RANGE HOODS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Bosch

5.83

5.79

6.19

5.75

5.19

6.22

5.88


5.83

5.85

5.94

6.00

5.44

6.00

Viking

5.82

5.75

6.05

5.80

5.42

Thermador

5.62

5.56

5.86

5.65

Dacor

5.34

5.10

5.43

Jenn-Air

5.23

4.82

Whirlpool

5.18

Broan


5 to 49

50+

5.64

5.73

5.88

5.91

5.77

5.85

5.84

5.79

5.91

5.91

5.78

5.85

5.89

5.79

5.73

5.20

5.11

5.53

5.88

5.82

5.53

5.36

5.11

5.47

5.25

5.35

5.33

5.53

5.21

5.00

5.61

5.29

4.73

5.73

5.25

5.00

5.29

5.10

5.58

4.76

5.42

5.25

4.95

6.07

5.23

4.68

5.03

5.35

4.92

5.13

5.17

5.39

4.79

4.95

5.40

5.17

4.97

5.26

5.02

5.18

Fisher & Paykel

4.94

4.92

5.50

4.75

4.36

5.25

5.26

4.60

5.35

4.87

3.67

NuTone

4.92

5.06

4.92

5.00

4.76

6.11

4.76

4.86

4.83

5.06

4.43

GE Appliances

4.88

4.76

5.15

4.53

4.73

5.33

4.98

4.52

4.74

4.88

5.29

Maytag

4.80

4.50

4.81

5.12

4.75

6.29

4.75

4.52

4.53

5.16

4.17

Amana

4.71

4.59

5.00

4.94

4.14

5.44

4.87

4.20

4.78

4.82

4.08

Best

4.69

4.70

5.09

5.22

3.67

6.00

4.06

5.00

4.67

4.95

3.80

Frigidaire

4.66

4.33

5.03

4.42

4.42

5.40

4.71

4.35

4.48

4.85

4.46

Kenmore (Sears)

4.55

4.25

4.76

4.35

4.50

5.27

4.64

4.07

4.28

4.84

4.08

Hotpoint

4.31

4.00

4.72

4.00

4.00

4.78

4.47

3.80

4.20

4.45

4.08

Fantech

4.24

3.83

5.09

4.50

3.38

4.50

4.33

4.06

4.64

4.23

335 3.20

Magic Chef

4.20

3.93

4.27

4.47

4.06

4.29

4.47

3.65

3.88

4.53

3.82


RANGES/COOKTOPS Brand Familiarity REGION

GE Appliances Kenmore (Sears) Bosch Frigidaire Whirlpool Kitchenaid Viking Jenn-Air Magic Chef Maytag Amana Hotpoint Electrolux Thermador Wolf Appliance, Inc. Dacor Roper Miele Fisher & Paykel Gagganeau Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

87% 83% 83% 82% 81% 81% 81% 80% 78% 77% 76% 76% 75% 73% 69% 61% 60% 59% 54% 46% 98% 2%

84% 90% 90% 90% 90% 90% 84% 84% 84% 79% 84% 84% 84% 84% 74% 68% 68% 79% 79% 47% 95% 5%

88% 81% 76% 79% 88% 79% 76% 74% 74% 76% 76% 71% 76% 69% 64% 50% 48% 48% 43% 33% 98% 2%

95% 91% 91% 95% 86% 91% 81% 86% 86% 91% 81% 86% 81% 76% 71% 67% 71% 62% 57% 57% 100% 0%

89% 89% 89% 77% 69% 73% 85% 81% 77% 73% 69% 73% 69% 77% 73% 65% 62% 54% 50% 50% 96% 4%

Under $150K- $500K $150K $499K + 92% 92% 85% 85% 77% 77% 77% 85% 77% 77% 77% 69% 69% 69% 62% 62% 62% 62% 46% 39% 92% 8%

91% 89% 86% 85% 89% 83% 80% 80% 80% 80% 79% 79% 80% 75% 68% 57% 60% 52% 51% 42% 100% 0%

83% 77% 80% 80% 73% 80% 83% 77% 77% 77% 73% 77% 73% 77% 77% 67% 57% 67% 63% 53% 93% 7%


5 to 49

50+

89% 87% 89% 85% 83% 87% 80% 85% 83% 83% 87% 78% 76% 74% 59% 52% 61% 57% 52% 37% 96% 4%

85% 85% 81% 81% 83% 81% 83% 76% 76% 78% 71% 73% 78% 78% 81% 71% 59% 61% 59% 49% 98% 2%

95% 86% 81% 86% 86% 71% 76% 76% 76% 71% 67% 81% 76% 71% 71% 57% 57% 52% 48% 52% 336 100% 0%


RANGES/COOKTOPS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

Less than 5

5 to 49

50+

GE Appliances

53%

68%

52%

57%

50%

69%

60%

40%

44%

59%

76%

Whirlpool

40%

32%

50%

33%

31%

23%

Bosch

35%

32%

36%

19%

42%

31%

54%

13%

28%

39%

62%

31%

40%

24%

49%

24%

Kitchenaid

31%

32%

31%

29%

27%

23%

32%

27%

28%

29%

33%

Kenmore (Sears)

29%

26%

21%

38%

31%

62%

28%

13%

37%

24%

14%

Frigidaire

28%

32%

21%

Viking

25%

32%

19%

52%

15%

39%

31%

17%

22%

37%

24%

5%

42%

8%

17%

47%

26%

27%

14%

Jenn-Air

24%

21%

19%

24%

31%

23%

22%

27%

26%

15%

33%

Maytag

23%

32%

17%

19%

23%

15%

23%

20%

20%

22%

24%

Thermador

20%

21%

14%

14%

31%

0%

20%

27%

15%

27%

14%


20%

37%

17%

5%

23%

8%

14%

37%

20%

22%

14%

Amana

14%

5%

12%

19%

19%

15%

17%

7%

15%

12%

14%

Electrolux

13%

11%

10%

10%

12%

8%

11%

10%

11%

10%

10%

Hotpoint

12%

21%

14%

0%

12%

23%

14%

3%

9%

12%

19%

Miele

11%

26%

5%

10%

19%

0%

11%

23%

11%

17%

10%

Dacor

10%

11%

7%

5%

15%

0%

12%

7%

11%

12%

0%

Magic Chef

9%

11%

10%

10%

12%

15%

12%

3%

11%

12%

5%

Fisher & Paykel

8%

11%

5%

0%

12%

0%

6%

10%

9%

7%

0%

Gagganeau

6%

11%

5%

0%

12%

0%

8%

7%

2%

10%

10%

Roper

2%

5%

2%

0%

4%

0%

5%

0%

4%

2%

97% 3%

95% 5%

98% 2%

100% 0%

92% 8%

92% 8%

99% 2%

93% 7%

94% 7%

98% 2%


$150K- $500K $499K +

UNITS BUILT

337 0%

100% 0%


RANGES/COOKTOPS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

GE Appliances

31%

42%

29%

24%

31%

46%

31%

23%

26%

29%

43%

Whirlpool

16%

11%

19%

19%

15%

0%

26%

3%

15%

12%

29%

Kenmore (Sears)

9%

0%

10%

19%

4%

31%

8%

0%

11%

10%

0%

Bosch

7%

0%

7%

5%

15%

8%

6%

10%

7%

12%

0%

Frigidaire

7%

5%

7%

10%

0%

8%

5%

7%

2%

10%

5%

Jenn-Air

5%

11%

2%

10%

4%

0%

5%

10%

2%

5%

14%

Kitchenaid

4%

0%

5%

10%

4%

0%

5%

7%

9%

2%

0%

Viking

3%

0%

2%

0%

12%

0%

2%

10%

9%

0%

0%


3%

5%

2%

0%

0%

0%

2%

3%

0%

5%

0%

Maytag

2%

0%

5%

0%

0%

0%

2%

3%

0%

2%

5%

Thermador

2%

5%

0%

5%

0%

0%

2%

3%

2%

2%

0%

Dacor

1%

0%

2%

0%

0%

0%

2%

0%

2%

0%

0%

Electrolux

1%

0%

0%

0%

4%

0%

0%

3%

0%

0%

5%

Hotpoint

2%

5%

0%

0%

0%

0%

2%

0%

0%

2%

0%


8%

84%

91%

100%

89%

92%

94%

83%

85%

93%

100% 338

92%

16%

10%

0%

12%

8%

6%

17%

15%

7%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT


RANGES/COOKTOPS Quality Ratings REGION

Viking Bosch Wolf Appliance, Inc. Thermador KitchenAid Whirlpool GE Appliances Jenn-Air Miele Electrolux Maytag Dacor Frigidaire Amana Kenmore (Sears) Fisher & Paykel Gagganeau Magic Chef Hotpoint Roper

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

5.91 5.65 5.60 5.44 5.37 5.23 5.21 5.18 5.03 5.02 4.98 4.92 4.84 4.80 4.80 4.63 4.59 4.45 4.40 3.81

6.28 5.74 5.93 5.94 5.58 5.26 5.67 5.61 5.53 5.17 5.12 5.20 4.95 4.89 4.79 4.56 5.50 4.67 4.89 4.33

6.05 5.79 5.66 5.50 5.56 5.43 5.28 5.19 5.00 5.24 5.21 5.15 5.03 4.76 4.85 4.82 4.56 4.54 4.39 3.68

5.50 5.29 4.94 4.88 4.81 4.74 4.71 4.75 4.36 4.39 4.65 4.20 4.45 4.78 4.70 4.29 3.62 4.00 4.00 3.31

5.68 5.70 5.79 5.35 5.37 5.28 5.17 5.19 5.14 5.06 4.74 4.94 4.80 4.83 4.83 4.77 4.92 4.50 4.37 4.00

Under $150K- $500K $150K $499K + 6.09 5.82 5.33 5.56 5.09 5.50 5.31 5.42 5.11 4.89 5.10 5.00 5.17 5.00 5.25 4.33 3.60 4.50 4.33 3.78

5.88 5.63 5.53 5.30 5.57 5.41 5.42 5.19 4.87 5.11 5.17 5.02 4.93 5.02 4.92 4.89 4.57 4.66 4.61 3.77

5.89 5.63 5.81 5.69 5.04 4.68 4.68 5.04 5.26 4.88 4.50 4.70 4.48 4.24 4.31 4.27 4.89 3.96 3.96 3.90


5 to 49

50+

5.98 5.69 5.73 5.54 5.29 5.17 5.29 5.34 5.30 5.32 4.90 5.15 5.07 4.84 4.86 4.89 5.11 4.49 4.41 3.91

6.05 5.76 5.78 5.47 5.46 5.39 5.23 5.17 5.14 5.00 5.16 4.97 4.89 4.94 5.03 4.70 4.57 4.47 4.54 3.93

5.41 5.33 4.94 5.12 5.38 5.05 5.00 4.76 4.08 4.41 4.75 4.31 4.21 4.40 4.21 3.82 3.83 4.29 4.11 339 3.31


RANGES/COOKTOPS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.28

6.38

6.42

5.76

6.43

6.25

6.30

Warranty

5.96

6.44

5.95

5.86

5.74

6.08


5.88

6.25

5.97

5.67

5.65

Product Price

5.87

5.88

5.92

5.62


5.70

6.00

5.97


5.53

5.81


5.20


4.54


5 to 49

50+

6.24

6.18

6.16

6.67

5.92

6.00

6.00

5.92

5.95

6.08

5.95

5.60

5.69

6.08

5.86

6.00

5.75

6.00

5.60

5.69

5.89

6.14

5.33

5.39

5.25

5.80

5.68

5.28

6.16

5.67

5.61

5.19

5.52

6.00

5.54

5.28

5.46

5.55

5.62

5.75

5.26

4.81

5.09

5.00

5.21

5.28

4.92

5.55

5.10

4.62

4.45

4.29

4.87

4.92

4.39

4.72

4.64

4.58

4.29

340


REFRIGERATORS Brand Familiarity REGION

GE Appliances Whirlpool Frigidaire Lg Kenmore (Sears) Kitchenaid Sub-Zero Amana Bosch Maytag Thermador Viking Hotpoint Jenn-Air Magic Chef Electrolux Dacor U-Line Perlick (Undercounter) Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

91% 87% 85% 84% 82% 82% 80% 78% 76% 76% 76% 76% 74% 74% 72% 70% 57% 53% 35% 98% 2%

90% 75% 75% 85% 75% 80% 75% 75% 65% 75% 75% 65% 85% 75% 75% 60% 55% 45% 40% 100% 0%

93% 90% 78% 80% 80% 80% 80% 73% 73% 73% 75% 80% 65% 73% 70% 70% 58% 53% 38% 98% 3%

100% 90% 100% 79% 95% 84% 90% 90% 79% 84% 68% 84% 79% 79% 68% 68% 63% 47% 26% 100% 0%

86% 86% 90% 86% 79% 83% 72% 79% 83% 72% 79% 69% 72% 69% 69% 76% 66% 62% 35% 97% 3%

Under $150K- $500K $150K $499K + 92% 77% 100% 85% 100% 85% 62% 62% 69% 69% 62% 62% 77% 69% 62% 54% 46% 39% 23% 100% 0%

96% 91% 84% 81% 81% 81% 81% 82% 75% 76% 75% 78% 75% 70% 72% 72% 61% 51% 39% 99% 2%

82% 79% 79% 86% 75% 82% 82% 75% 79% 75% 82% 75% 68% 82% 71% 71% 64% 64% 32% 96% 4%


5 to 49

50+

88% 82% 85% 82% 79% 85% 68% 71% 74% 77% 68% 62% 71% 71% 74% 56% 53% 41% 27% 97% 3%

91% 87% 84% 82% 80% 80% 87% 82% 73% 73% 76% 84% 71% 69% 60% 73% 64% 58% 33% 98% 2%

97% 90% 83% 83% 86% 79% 79% 79% 79% 76% 83% 76% 79% 83% 83% 79% 62% 59% 48% 341 100% 0%


REFRIGERATORS Brand Used in the Past 2 years REGION

GE Appliances Whirlpool Frigidaire Sub-Zero LG Bosch Kitchenaid Kenmore (Sears) Jenn-Air Thermador Viking Maytag Amana Electrolux U-Line Hotpoint Dacor Magic Chef Perlick (Undercounter) Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

60% 41% 36% 33% 30% 30% 28% 23% 22% 22% 20% 19% 12% 12% 12% 11% 7% 6% 3% 97%

60% 30% 20% 40% 50% 20% 30% 20% 25% 20% 15% 10% 20% 10% 10% 15% 5% 5% 0% 100%

68% 45% 40% 38% 23% 38% 30% 20% 25% 28% 30% 23% 15% 18% 8% 13% 13% 8% 5% 95%

58% 32% 32% 11% 16% 21% 21% 37% 5% 5% 0% 21% 5% 5% 5% 11% 0% 0% 0% 100%

59% 55% 45% 38% 35% 28% 35% 21% 24% 24% 21% 21% 10% 14% 24% 7% 7% 3% 7% 97%

39% 23% 46% 15% 15% 23% 15% 31% 0% 0% 0% 8% 8% 15% 8% 8% 0% 0% 0% 92%

66% 49% 36% 27% 30% 27% 28% 24% 19% 21% 19% 24% 16% 12% 6% 13% 8% 6% 3% 99%

3%

0%

5%

0%

3%

8%

2%


5 to 49

50+

64% 36% 32% 57% 36% 36% 39% 18% 36% 32% 29% 14% 7% 14% 29% 7% 11% 4% 7% 96%

47% 29% 29% 24% 27% 27% 24% 27% 15% 15% 12% 18% 0% 3% 9% 9% 3% 3% 3% 97%

62% 47% 40% 42% 36% 38% 29% 27% 24% 24% 24% 27% 24% 18% 16% 13% 11% 2% 2% 98%

4%

3%

2%

79% 52% 38% 31% 24% 17% 38% 14% 24% 24% 21% 10% 10% 17% 10% 10% 7% 10% 7% 97% 342 3%


REFRIGERATORS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

GE Appliances

24%

35%

28%

16%

10%

23%

25%

14%

18%

20%

31%

Whirlpool

17%

5%

20%

21%

21%

8%

25%

4%

15%

20%

17%

Sub-Zero

10%

20%

5%

5%

14%

0%

3%

32%

9%

13%

7%

Frigidaire

10%

5%

10%

11%

7%

15%

9%

4%

12%

7%

7%

Kenmore (Sears)

9%

5%

3%

32%

7%

23%

9%

4%

18%

7%

3%

LG

6%

5%

5%

5%

7%

15%

3%

7%

6%

4%

7%

Jenn-Air

3%

5%

0%

5%

3%

0%

3%

4%

0%

4%

3%

Kitchenaid

3%

5%

5%

0%

0%

0%

2%

7%

3%

0%

7%

Maytag

3%

0%

3%

5%

3%

0%

5%

0%

0%

7%

0%

Amana

2%

5%

3%

0%

0%

0%

3%

0%

0%

2%

3%

Bosch

2%

0%

3%

0%

3%

0%

2%

4%

3%

2%

0%

Electrolux

2%

0%

5%

0%

0%

0%

2%

4%

0%

2%

3%

Thermador

2%

0%

3%

0%

3%

0%

0%

7%

3%

0%

3%

Magic Chef

1%

5%

0%

0%

0%

0%

2%

0%

0%

0%

3%

U-Line

1%

0%

0%

0%

3%

0%

2%

0%

0%

2%

0%

Viking

1%

0%

3%

0%

0%

0%

0%

4%

0%

2%

0%

93%

95%

93%

100%

83%

85%

93%

93%

85%

93%

7%

5%

8%

0%

17%

15%

8%

7%

15%

7%


Under $150K- $500K $150K $499K +

UNITS BUILT

343 97%

3%


REFRIGERATORS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Sub-Zero

5.92

5.62

6.17

5.65

5.96

5.91

5.76

Viking

5.79

5.07

6.18

5.68

5.74

5.90

Bosch

5.54

5.21

5.90

5.22

5.52

Thermador

5.41

5.00

5.76

5.12

KitchenAid

5.32

5.00

5.56

Whirlpool

5.30

4.81

LG

5.27

GE Appliances


5 to 49

50+

6.28

5.89

6.10

5.65

5.79

5.74

5.68

5.95

5.64

5.55

5.65

5.29

5.66

5.83

5.04

5.40

5.73

5.30

5.52

5.33

5.50

5.37

5.05

5.41

5.85

5.34

5.00

5.36

5.29

5.31

5.49

5.10

5.46

5.31

5.41

5.00

5.00

5.54

5.31

5.22

5.26

5.17

5.39

5.36

5.36

5.04

5.36

5.44

4.93

5.19

5.11

5.28

4.95

5.29

5.36

5.17

5.12

5.12

5.30

5.10

Jenn-Air

5.10

4.73

5.39

5.11

4.96

5.60

5.21

4.68

5.19

5.09

5.04

Maytag

5.02

4.69

5.35

4.74

5.04

5.27

5.20

4.48

4.97

5.17

4.88

Electrolux

4.98

4.83

5.30

3.94

5.32

4.88

4.96

5.05

5.00

5.14

4.73

Kenmore (Sears)

4.97

4.62

4.94

4.90

5.27

5.44

4.88

4.87

4.88

5.26

4.68

Frigidaire

4.93

4.38

5.41

4.45

5.03

5.31

4.93

4.67

4.85

5.10

4.78

Dacor

4.91

5.33

5.12

3.92

5.05

4.75

4.85

5.11

5.11

5.17

4.32

U-Line

4.90

3.78

5.35

4.45

5.16

4.67

4.92

4.95

4.87

4.96

4.85

Amana

4.74

4.33

5.00

4.60

4.77

5.11

4.95

4.04

4.52

5.03

4.54

Hotpoint

4.52

4.44

4.68

4.06

4.75

5.00

4.58

4.10

4.64

4.68

4.19

Perlick (Undercounter)

4.51

4.00

4.94

3.83

4.60

4.00

4.63

4.40

4.33

4.75

344 4.38

Magic Chef

4.39

4.31

4.40

4.00

4.70

4.70

4.49

4.00

4.28

4.69

4.19


REFRIGERATORS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.30

6.26

6.62

5.89

6.17

6.18

6.31

Product Price

5.94

5.84

6.05

5.79

5.96

6.36


5.84

6.11

6.14

5.47

5.46

Warranty

5.84

5.74

6.14

5.47


5.72

5.68

5.84


5.19

5.58


5.12


4.59


5 to 49

50+

6.35

6.10

6.33

6.46

5.98

5.65

5.76

6.07

5.93

5.27

5.85

6.04

5.52

6.10

5.79

5.75

6.18

5.87

5.62

5.52

5.95

6.00

5.53

5.71

6.09

5.66

5.69

5.24

5.79

6.11

5.54

4.84

4.62

5.45

5.32

4.77

5.28

5.19

5.11

4.95

5.38

4.95

5.00

5.18

5.18

4.96

4.66

5.36

5.25

4.79

4.84

4.21

4.33

5.18

4.60

4.31

4.34

4.62

4.79

345


RIDGE VENT SYSTEMS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Owens Corning

73%

66%

79%

76%

71%

67%

75%


64%

76%

61%

52%

62%

61%

GAF Cobra

63%

86%

52%

56%

52%

Cor-A-Vent

53%

69%

49%

36%

Air Vent

42%

48%

39%

Benjamin Obdyke (Roll Vent)

40%

41%

Duraflo (Canplas)

33%


Under $150K- $500K $150K $499K +


5 to 49

50+

71%

71%

76%

73%

64%

59%

58%

73%

47%

56%

63%

65%

67%

64%

40%

57%

50%

51%

65%

52%

56%

47%

40%

29%

44%

40%

35%

29%

49%

47%

39%

32%

38%

50%

36%

35%

35%

44%

27%

38%

33%

16%

33%

28%

29%

41%

27%

38%

20%

91%

97%

91%

92%

86%

89%

95%

82%

94%

93%

80%

9%

3%

9%

8%

14%

11%

6%

18%

6%

7%

20%

346


RIDGE VENT SYSTEMS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Owens Corning

54%

41%

64%

56%

48%

44%

55%

GAF Cobra

40%

62%

33%

36%

19%

33%


33%

28%

36%

28%

43%

Cor-A-Vent

22%

35%

18%

8%

Air Vent

15%

21%

15%


9%

21%

Duraflo (Canplas)

5%



5 to 49

50+

53%

46%

58%

60%

41%

35%

42%

42%

20%

28%

36%

29%

31%

38%

27%

29%

17%

22%

29%

19%

24%

27%

28%

5%

22%

18%

12%

10%

24%

20%

9%

4%

5%

11%

8%

18%

8%

13%

7%

10%

3%

0%

5%

6%

4%

6%

0%

11%

0%

86%

93%

88%

88%

67%

83%

89%

71%

83%

91%

73%

14%

7%

12%

12%

33%

17%

11%

29%

17%

9%

27%

347


RIDGE VENT SYSTEMS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Owens Corning

27%

24%

30%

32%

14%

17%

29%

GAF Cobra

18%

31%

21%

20%

0%

17%


15%

7%

12%

20%

14%

Cor-A-Vent

10%

10%

9%

4%

Air Vent

6%

7%

9%


4%

3%

Duraflo (Canplas)

1%



5 to 49

50+

24%

23%

24%

40%

21%

18%

25%

18%

7%

17%

15%

0%

13%

18%

0%

19%

11%

10%

12%

10%

9%

13%

8%

5%

0%

10%

6%

2%

11%

13%

6%

4%

0%

11%

1%

6%

6%

2%

0%

0%

0%

0%

5%

0%

1%

0%

0%

2%

0%

81%

83%

88%

88%

57%

72%

86%

65%

79%

84%

73%

19%

17%

12%

12%

43%

28%

14%

35%

21%

16%

27%

348


RIDGE VENT SYSTEMS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Owens Corning

5.67

5.70

5.73

5.62

5.60

6.00

5.67

GAF Cobra

5.58

5.88

5.67

5.25

5.27

6.00


5.49

5.48

5.64

5.40

5.35

Cor-A-Vent

4.88

5.24

4.75

4.64

Air Vent

4.83

5.47

4.35


4.56

5.15

Duraflo (Canplas)

4.44

4.82


5 to 49

50+

5.41

5.50

5.88

5.57

5.64

5.06

5.85

5.47

4.75

5.57

5.62

4.93

5.51

5.55

5.20

4.73

5.40

4.86

4.57

4.62

5.00

5.33

5.25

4.11

5.44

4.86

4.11

4.56

5.04

4.78

4.41

4.50

4.10

5.40

4.41

4.12

4.71

4.50

4.20

4.33

4.50

4.18

5.33

4.35

4.18

4.47

4.62

3.60

349


ROOFING: ASPHALT/FIBERGLASS SHINGLES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Certainteed

90%

88%

94%

96%

84%

85%

91%

Owens Corning

90%

81%

97%

89%

95%

90%

GAF (Including Timberline)

86%

94%

88%

77%

84%

Tamiko

73%

84%

72%

69%

IKO

53%

69%

44%

Atlas

44%

50%


97% 3%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

96%

91%

91%

88%

88%

96%

91%

89%

88%

75%

85%

100%

89%

86%

75%

63%

55%

74%

88%

67%

80%

63%

50%

47%

50%

52%

58%

47%

63%

25%

44%

39%

37%

35%

42%

54%

38%

50%

25%

97%

100%

100%

95%

95%

99%

100%

98%

98%

100%

3%

0%

0%

5%

5%

2%

0%

2%

2%

0%

350


ROOFING: ASPHALT/FIBERGLASS SHINGLES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Certainteed

63%

59%

53%

77%

63%

65%

60%


62%

81%

66%

39%

53%

55%

Owens Corning

54%

53%

50%

62%

58%

Tamiko

29%

38%

31%

19%

IKO

17%

28%

13%

Atlas

8%

6%

93% 7%


Under $150K- $500K $150K $499K +


5 to 49

50+

67%

58%

68%

50%

62%

67%

60%

66%

38%

60%

57%

46%

53%

59%

38%

32%

25%

28%

42%

27%

32%

38%

15%

16%

10%

20%

21%

13%

23%

13%

9%

12%

5%

10%

6%

13%

4%

13%

0%

94%

97%

96%

84%

95%

95%

88%

93%

93%

100%

6%

3%

4%

16%

5%

5%

13%

7%

7%

0%

351


ROOFING: ASPHALT/FIBERGLASS SHINGLES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


32%

50%

38%

12%

26%

35%

31%

Certainteed

29%

16%

25%

50%

26%

30%

Owens Corning

16%

9%

13%

19%

16%

Tamiko

9%

13%

9%

12%

IKO

4%

3%

6%

Atlas

1%

0%

91%

9%


None

Under $150K- $500K $150K $499K +


5 to 49

50+

38%

33%

34%

25%

31%

21%

29%

25%

50%

10%

19%

4%

13%

14%

13%

5%

15%

8%

13%

11%

9%

13%

4%

5%

5%

5%

4%

2%

7%

0%

3%

0%

0%

0%

2%

0%

2%

0%

0%

91%

94%

96%

79%

95%

94%

79%

91%

89%

100%

9%

6%

4%

21%

5%

6%

21%

9%

11%

0%

352


ROOFING: ASPHALT/FIBERGLASS SHINGLES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


6.03

6.17

6.15

5.95

5.65

6.31

6.10

CertainTeed

5.76

5.68

5.67

6.00

5.72

5.83

Owens Corning

5.55

5.58

5.49

5.50

5.70

Tamiko

5.16

5.04

5.17

5.16

Iko

5.03

4.91

4.82

Atlas

4.77

4.56

4.72


5 to 49

50+

5.69

6.18

5.92

5.86

5.77

5.69

5.85

5.70

5.67

5.53

5.60

5.46

5.83

5.35

5.33

5.42

5.58

5.08

5.14

5.47

5.04

4.33

5.29

5.30

5.45

5.00

4.80

5.17

4.97

4.67

5.36

4.43

4.88

4.83

4.57

4.90

4.77

3.50

353


ROOFING: ASPHALT/FIBERGLASS SHINGLES Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.56

6.76

6.50

6.44

6.47

6.53

6.57

Warranty

6.30

6.55

6.20

6.24

6.13

6.00


6.07

6.41

5.73

6.04

6.13

Product Price

6.04

6.55

5.77

5.76


5.87

6.28

5.60


5.80

6.03


5.29


4.64


5 to 49

50+

6.53

6.73

6.44

6.38

6.36

6.42

6.41

6.20

6.38

6.16

6.02

6.16

6.22

5.90

6.38

6.07

5.84

6.02

6.32

6.05

5.94

6.62

5.88

5.60

5.58

5.89

6.11

5.98

5.82

5.62

5.47

5.84

5.93

5.89

5.92

5.32

6.20

5.44

6.00

5.79

4.90

5.24

5.20

4.79

5.38

5.53

5.22

5.44

4.75

4.86

4.47

4.52

4.73

4.63

4.33

5.63

4.61

4.84

3.50

354


ROOFING: CLAY/CONCRETE/SYNTHETIC TILES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Certainteed

77%

83%

79%

82%

76%

83%

82%

GAF Tru State

62%

79%

62%

53%

52%

75%

Boral Roofing Llc

39%

42%

50%

18%

39%

Eagle

39%

38%

29%

12%

Hanson Roof Tiles

34%

42%

35%

Davinci

33%

46%

Ecostar

33%

Emco


5 to 49

50+

74%

82%

85%

56%

60%

58%

59%

74%

25%

33%

37%

48%

15%

57%

44%

64%

42%

39%

39%

26%

45%

50%

29%

30%

42%

34%

32%

13%

51%

31%

27%

18%

39%

33%

32%

36%

21%

47%

19%

42%

29%

18%

39%

42%

29%

39%

21%

49%

13%

28%

50%

21%

12%

33%

33%

28%

32%

23%

40%

13%

Ludowici

28%

38%

27%

24%

30%

42%

25%

36%

18%

43%

13%

Inspire Roofing Products (The Tapco Group)

30%

50%

21%

12%

30%

33%

31%

23%

15%

43%

13%


87%

88%

88%

94%

88%

92%

91%

84%

87%

93%

81%

None

13%

13%

12%

6%

12%

8%

9%

16%

13%

8%

19% 355


ROOFING: CLAY/CONCRETE/SYNTHETIC TILES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Certainteed

56%

71%

53%

59%

49%

58%

57%

GAF Tru State

31%

42%

24%

35%

33%

33%

Eagle

16%

8%

9%

0%

39%

Boral Roofing Llc

14%

13%

21%

0%

Hanson Roof Tiles

8%

4%

12%

Emco

7%

13%


7%

Davinci


5 to 49

50+

55%

62%

64%

19%

35%

26%

33%

38%

13%

17%

17%

16%

5%

21%

31%

18%

8%

12%

23%

5%

19%

25%

6%

9%

8%

11%

3%

0%

11%

19%

3%

6%

6%

8%

6%

7%

3%

11%

0%

17%

6%

0%

3%

8%

8%

3%

5%

9%

0%

6%

8%

6%

6%

6%

8%

9%

0%

0%

13%

0%

Ecostar

6%

4%

12%

0%

6%

8%

5%

10%

0%

11%

6%

Ludowici

5%

4%

6%

12%

3%

17%

3%

7%

3%

9%

0%


88%

75%

79%

77%

79%

67%

80%

77%

72%

83%

75%

None

22%

25%

21%

24%

21%

33%

20%

23%

28%

17%

25% 356


ROOFING: CLAY/CONCRETE/SYNTHETIC TILES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

42%

54%

44%

47%

30%

42%

46%

GAF Tru State

9%

4%

9%

18%

9%

8%

Eagle

8%

4%

3%

0%

18%

Hanson Roof Tiles

5%

0%

9%

6%

Boral Roofing Llc

5%

0%

9%

Ludowici

2%

0%


1%


Certainteed

Under $150K- $500K $150K $499K +


5 to 49

50+

36%

51%

45%

13%

9%

10%

8%

11%

6%

8%

9%

3%

3%

6%

25%

6%

8%

6%

3%

0%

8%

13%

0%

6%

0%

2%

13%

5%

2%

13%

3%

6%

0%

0%

0%

7%

3%

2%

0%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

73%

63%

79%

77%

70%

67%

74%

71%

69%

76%

69%

27%

38%

21%

24%

30%

33%

26%

29%

31%

25%

31%

357


ROOFING: CLAY/CONCRETE/SYNTHETIC TILES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

CertainTeed

5.70

5.60

6.07

5.69

5.36

5.80

5.65

GAF Tru State

5.38

5.00

5.96

5.00

5.18

5.44

Eagle

5.14

4.11

5.50

4.50

5.43

Boral Roofing LLC

5.00

4.40

5.53

4.00

InSpire Roofing Products (The Tapco Group)

4.97

4.83

5.60

Hanson Roof Tiles

4.90

4.30

DaVinci

4.87

Ludowici


5 to 49

50+

5.77

6.03

5.60

5.10

5.60

4.90

5.69

5.17

5.40

4.40

5.38

4.92

5.18

5.00

5.44

4.92

3.50

5.08

5.25

5.00

4.90

5.38

4.50

4.60

4.50

5.19

4.67

5.57

4.79

5.00

5.21

5.40

4.80

4.20

5.22

4.55

4.33

4.93

5.33

4.55

5.30

5.25

4.69

3.75

5.26

4.45

4.78

5.00

4.25

4.79

3.89

5.40

5.75

4.60

4.60

5.06

4.45

4.29

5.00

4.33

EcoStar

4.78

4.10

5.45

5.33

4.62

4.60

4.95

4.58

4.38

4.92

4.67

EMCO

4.76

4.58

5.25

5.00

4.55

4.25

5.11

4.36

5.00

4.62

5.00

358


ROOFING: METAL Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

American Building Components (Abc)

43%

61%

35%

32%

45%

25%

49%

Alcan Llc

40%

56%

41%

28%

38%

31%

Bethlehem

35%

44%

32%

32%

38%


31%

44%

16%

32%

Custom Bilt Metals

29%

44%

22%

Revere Cooper

29%

44%

Atas

26%

Nuconsteel Indicated At Least One


5 to 49

50+

33%

26%

48%

67%

42%

37%

28%

52%

25%

38%

38%

30%

33%

41%

25%

35%

19%

38%

15%

30%

32%

17%

16%

38%

13%

30%

33%

23%

35%

17%

24%

20%

24%

19%

30%

22%

21%

33%

17%

50%

16%

16%

28%

19%

29%

19%

23%

24%

33%

26%

28%

27%

12%

31%

13%

26%

30%

9%

37%

25%

68%

83%

68%

56%

72%

50%

76%

63%

61%

72%

83%

359


ROOFING: METAL Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


24%

44%

24%

20%

14%

19%

32%


19%

28%

8%

24%

21%

19%

Alcan Llc

11%

22%

16%

8%

3%

Custom Bilt Metals

9%

17%

11%

0%

Atas

7%

28%

3%

Bethlehem

7%

17%

Revere Cooper

6%

Nuconsteel Indicated At Least One

Under $150K- $500K $150K $499K +


5 to 49

50+

7%

9%

28%

58%

24%

4%

19%

20%

8%

13%

9%

19%

5%

17%

17%

14%

6%

9%

15%

9%

13%

0%

4%

3%

13%

5%

11%

7%

6%

17%

5%

4%

7%

0%

8%

11%

9%

7%

0%

17%

3%

0%

3%

0%

3%

11%

5%

6%

0%

2%

6%

0%

0%

3%

0%

3%

0%

0%

2%

8%

60%

83%

57%

48%

52%

44%

62%

56%

51%

59%

75%

360


ROOFING: METAL Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


17%

28%

22%

12%

10%

13%

25%


10%

6%

3%

20%

10%

6%

Alcan Llc

9%

11%

17%

4%

0%

Bethlehem

6%

11%

6%

4%

Custom Bilt Metals

5%

6%

3%

Atas

4%

17%

Revere Cooper

2%



5 to 49

50+

4%

7%

21%

42%

12%

4%

14%

8%

0%

13%

8%

7%

2%

13%

8%

7%

0%

6%

11%

9%

6%

0%

0%

14%

0%

3%

15%

7%

6%

0%

3%

4%

0%

13%

2%

7%

7%

2%

8%

6%

3%

0%

0%

0%

2%

4%

2%

2%

0%

53%

83%

56%

44%

41%

44%

57%

52%

49%

57%

58%

47%

17%

44%

56%

59%

56%

43%

48%

51%

43%

42%

361


ROOFING: METAL Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5.16

5.36

5.75

4.89

4.50

5.00

5.22

Revere Cooper

5.09

4.62

5.42

5.67

4.62

4.00

Bethlehem

5.05

5.25

5.08

4.62

5.17


4.94

5.62

3.88

5.56

Alcan LLC

4.93

5.20

5.31

Nuconsteel

4.83

4.40

Custom Bilt Metals

4.82

ATAS

4.77


5 to 49

50+

5.00

5.36

5.11

5.00

5.00

5.86

5.50

4.90

4.50

5.50

4.85

5.38

5.29

4.96

4.67

4.73

6.00

4.79

5.20

5.33

4.63

5.00

4.62

4.42

5.60

4.84

4.90

4.85

4.97

5.00

5.33

3.33

4.90

4.50

4.68

5.22

3.60

5.00

5.67

5.00

4.89

4.00

4.92

5.00

4.50

5.56

5.20

4.67

4.50

5.22

4.62

4.25

4.67

6.00

4.57

4.83

4.82

4.67

5.00

362


ROOFING: PHOTOVOLTAIC Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Certainteed

64%

53%

77%

59%

57%

65%

67%

Bp Solar

50%

56%

45%

41%

54%

65%

Sun Power

46%

50%

42%

35%

50%

Dow Powerhouse

40%

38%

48%

35%

Akeena

29%

31%

32%


87%

78%

None

23%

22%


5 to 49

50+

52%

62%

60%

69%

48%

46%

46%

55%

44%

53%

47%

39%

49%

45%

38%

32%

41%

43%

30%

33%

43%

38%

18%

25%

41%

29%

18%

21%

34%

25%

77%

77%

75%

82%

81%

67%

80%

76%

75%

23%

24%

25%

18%

19%

33%

21%

25%

25%

363


ROOFING: PHOTOVOLTAIC Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Certainteed

39%

38%

48%

41%

29%

41%

43%

Bp Solar

18%

22%

19%

12%

18%

12%

Sun Power

13%

13%

16%

6%

11%

Dow Powerhouse

12%

13%

19%

6%

5%

0%

13%


56%

59%

None

44%

41%

Akeena

Under $150K- $500K $150K $499K +


5 to 49

50+

30%

26%

43%

56%

21%

18%

10%

23%

25%

18%

12%

9%

10%

15%

6%

7%

0%

17%

9%

10%

13%

13%

6%

4%

6%

7%

3%

0%

6%

19%

61%

53%

46%

59%

62%

42%

41%

60%

75%

39%

47%

54%

41%

38%

58%

59%

40%

25%

364


ROOFING: PHOTOVOLTAIC Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

33%

38%

39%

41%

18%

41%

38%

Bp Solar

9%

13%

10%

6%

11%

6%

Dow Powerhouse

4%

6%

3%

6%

4%

Sun Power

5%

3%

7%

0%


51%

59%

58%

None

49%

41%

42%

Certainteed

Under $150K- $500K $150K $499K +


5 to 49

50+

21%

21%

40%

44%

12%

9%

8%

9%

19%

0%

7%

3%

5%

6%

0%

7%

12%

2%

6%

8%

4%

0%

53%

39%

59%

59%

39%

41%

59%

63%

47%

61%

41%

41%

61%

59%

42%

38%

365


ROOFING: PHOTOVOLTAIC Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

CertainTeed

5.65

5.60

5.86

6.09

5.16

5.83

5.68

Dow Powerhouse

5.02

4.86

5.47

5.00

4.55

4.88

BP Solar

4.98

4.79

5.35

5.12

4.76

Sun Power

4.98

5.06

5.31

4.43

Akeena

4.60

4.18

5.36

4.25


5 to 49

50+

5.47

5.34

5.89

5.71

4.87

5.55

4.60

5.12

5.50

5.08

4.69

5.47

5.00

4.94

5.10

4.81

5.10

4.77

5.33

5.05

4.85

5.22

4.33

5.25

4.15

5.14

4.33

4.45

5.50

366


SHOWER DOORS/SURROUNDS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Kohler

88%

91%

88%

88%

90%

94%

91%

83%

92%

88%

84%

American Standard

82%

96%

78%

81%

77%

88%

83%

76%

84%

85%

68%

Jacuzzi

69%

57%

78%

81%

63%

65%

71%

69%

70%

75%

58%

Sterling

65%

65%

60%

75%

63%

53%

68%

62%

66%

63%

63%

Alumax

36%

30%

30%

38%

40%

24%

37%

35%

28%

40%

37%

American Shower

31%

35%

25%

31%

37%

35%

30%

31%

24%

35%

42%

Aquatic

31%

30%

25%

38%

30%

35%

29%

28%

24%

35%

32%

Basco

31%

44%

20%

44%

20%

29%

33%

17%

24%

33%

32%

Maax

27%

26%

15%

19%

40%

24%

25%

24%

22%

33%

16%

Guardian Shower/Guard

25%

22%

23%

25%

27%

35%

21%

24%

22%

30%

16%

Mti Whirlpools

23%

17%

23%

19%

27%

35%

24%

10%

18%

28%

21%


98%

96%

100%

100%

100%

100%

100%

97%

100%

98%

100%

2%

4%

0%

0%

0%

0%

0%

3%

0%

3%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

367


SHOWER DOORS/SURROUNDS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

65%

52%

68%

69%

63%

71%

65%

American Standard

52%

44%

53%

63%

50%

71%

Sterling

31%

44%

30%

44%

23%

Jacuzzi

25%

30%

25%

25%

Alumax

12%

4%

13%

Basco

8%

17%

Maax

7%

Aquatic


5 to 49

50+

55%

62%

63%

68%

51%

41%

48%

58%

47%

29%

38%

24%

32%

33%

37%

23%

29%

27%

21%

22%

28%

32%

19%

13%

6%

16%

7%

10%

13%

16%

8%

13%

0%

6%

11%

3%

10%

10%

0%

9%

3%

0%

13%

6%

5%

10%

8%

8%

0%

6%

4%

5%

6%

7%

6%

6%

3%

6%

5%

5%

American Shower

5%

4%

5%

0%

10%

0%

5%

10%

4%

10%

0%


4%

0%

5%

6%

3%

0%

3%

7%

4%

5%

0%

Mti Whirlpools

3%

0%

3%

6%

3%

12%

2%

0%

4%

0%

5%


88%

83%

88%

88%

97%

100%

86%

90%

90%

90%

84%

None

12%

17%

13%

13%

3%

0%

14%

10%

10%

10%

16%

368


SHOWER DOORS/SURROUNDS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

32%

22%

38%

44%

30%

53%

29%

American Standard

22%

13%

23%

13%

30%

24%

Sterling

12%

22%

10%

13%

13%

Basco

7%

9%

8%

13%

Alumax

4%

0%

5%

Aquatic

3%

4%

Maax

3%

American Shower


5 to 49

50+

31%

34%

35%

26%

21%

21%

20%

18%

32%

18%

11%

17%

14%

13%

16%

0%

0%

10%

3%

10%

5%

0%

0%

7%

0%

5%

3%

4%

3%

5%

3%

6%

0%

6%

3%

0%

2%

3%

5%

4%

3%

0%

3%

0%

3%

3%

2%

5%

0%

1%

0%

0%

0%

3%

0%

0%

3%

2%

0%

0%


83%

74%

88%

88%

87%

100%

81%

83%

88%

80%

84%

None

17%

26%

13%

13%

13%

0%

19%

17%

12%

20%

16%

369


SHOWER DOORS/SURROUNDS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

6.04

6.05

6.20

5.59

6.07

6.53

5.98

American Standard

5.45

5.26

5.61

5.50

5.38

5.88

Jacuzzi

5.42

5.57

5.44

5.60

5.11

Sterling

5.28

5.25

5.27

5.31

Alumax

4.84

4.71

4.82

MAAX

4.76

5.71

Basco

4.76

American Shower


5 to 49

50+

5.86

6.02

6.03

6.11

5.43

5.26

5.43

5.41

5.62

6.00

5.35

5.25

5.51

5.30

5.42

5.32

5.60

5.23

5.24

5.61

4.81

5.31

5.00

4.83

4.60

4.92

4.77

4.76

4.61

5.50

3.60

4.50

5.25

4.80

4.61

5.00

4.93

4.57

4.75

4.90

4.69

4.62

4.83

4.67

4.87

4.50

4.94

4.43

5.00

4.61

3.75

4.85

4.50

5.00

5.00

4.40

4.73

4.36

4.60

5.00

Aquatic

4.59

4.43

4.57

4.86

4.56

4.71

4.80

4.10

4.64

4.38

5.00


4.50

4.40

4.42

4.60

4.62

5.00

4.14

4.67

4.62

4.38

4.50

MTI Whirlpools

4.50

4.25

4.25

5.00

4.75

5.29

4.25

4.20

4.45

4.25

5.20 370


SIDING: BRICK & BRICK VENEER Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Eldorado Stone

48%

32%

57%

43%

58%

48%

50%

Acme Brick

42%

26%

43%

54%

42%

38%

Boral

41%

26%

54%

29%

42%

Hanson Brick

27%

16%

43%

11%

Glen-Gery

26%

32%

14%

General Shale

26%

16%

Belden

23%

Pacific Clay


5 to 49

50+

47%

44%

49%

61%

44%

40%

39%

46%

44%

29%

43%

40%

37%

39%

48%

29%

24%

28%

27%

15%

36%

35%

43%

17%

24%

24%

33%

20%

26%

35%

24%

29%

21%

19%

21%

40%

17%

28%

26%

21%

14%

29%

21%

24%

17%

33%

15%

28%

17%

18%

16%

14%

21%

17%

10%

19%

13%

13%

18%

22%

Old Carolina

17%

16%

8%

18%

21%

24%

11%

20%

9%

18%

22%

Pine Hall Brick

16%

11%

14%

14%

17%

14%

13%

20%

7%

18%

22%

Triangle Brick

17%

5%

14%

18%

17%

14%

10%

33%

4%

21%

22%


83%

58%

95%

86%

79%

81%

83%

80%

76%

82%

96%

None

17%

42%

5%

14%

21%

19%

17%

20%

24%

18%

4%

371


SIDING: BRICK & BRICK VENEER Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Eldorado Stone

28%

16%

19%

32%

46%

29%

28%

Boral

21%

11%

41%

11%

13%

14%

Acme Brick

17%

5%

32%

7%

4%

General Shale

14%

0%

27%

11%

Hanson Brick

8%

5%

19%

Glen-Gery

6%

11%

Pine Hall Brick

6%

Triangle Brick


5 to 49

50+

27%

24%

28%

35%

21%

33%

17%

23%

26%

5%

19%

7%

4%

18%

30%

4%

10%

14%

13%

11%

13%

17%

4%

4%

5%

10%

13%

7%

8%

17%

3%

11%

4%

0%

10%

0%

7%

3%

13%

0%

16%

4%

0%

0%

6%

20%

4%

10%

4%

6%

5%

11%

7%

0%

5%

6%

13%

7%

5%

9%

Belden

3%

11%

3%

0%

0%

0%

4%

0%

2%

5%

0%

Pacific Clay

4%

5%

3%

0%

4%

5%

3%

0%

2%

5%

0%

Old Carolina

2%

0%

3%

4%

0%

0%

1%

7%

4%

0%

0%


71%

42%

87%

71%

58%

62%

69%

73%

57%

69%

91%

None

29%

58%

14%

29%

42%

38%

31%

27%

44%

31%

9%

372


SIDING: BRICK & BRICK VENEER Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Eldorado Stone

20%

11%

8%

36%

38%

24%

21%

Acme Brick

14%

5%

32%

4%

4%

10%

General Shale

9%

0%

14%

7%

0%

Boral

8%

5%

11%

7%

Glen-Gery

4%

11%

5%

Belden

4%

11%

Hanson Brick

3%

Pacific Clay


5 to 49

50+

27%

17%

26%

26%

17%

7%

7%

15%

26%

5%

7%

7%

7%

8%

4%

4%

5%

7%

13%

9%

8%

4%

4%

0%

0%

7%

0%

2%

3%

13%

3%

4%

0%

0%

4%

7%

2%

8%

0%

0%

3%

4%

4%

5%

3%

0%

2%

0%

9%

3%

5%

0%

4%

4%

5%

3%

0%

4%

3%

0%

Triangle Brick

2%

0%

5%

4%

0%

5%

1%

7%

2%

3%

4%

Old Carolina

2%

0%

5%

0%

0%

5%

1%

0%

2%

3%

0%

Pine Hall Brick

1%

0%

3%

0%

0%

0%

1%

0%

0%

0%

4%


71%

47%

89%

71%

54%

62%

72%

67%

54%

74%

91%

None

29%

53%

11%

29%

46%

38%

28%

33%

46%

26%

9% 373


SIDING: BRICK & BRICK VENEER Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Acme Brick

5.44

4.83

5.95

5.33

5.00

5.50

5.50

Boral

5.38

5.00

5.78

4.67

5.33

5.62

Eldorado Stone

5.37

4.83

5.12

5.64

5.73

General Shale

5.23

4.67

5.83

4.80

Glen-Gery

5.17

5.67

5.00

Old Carolina

5.00

4.33

Triangle Brick

4.90

Pine Hall Brick


5 to 49

50+

5.00

5.82

4.89

5.64

5.43

4.86

5.65

4.88

5.55

5.45

5.44

5.00

5.67

4.81

5.71

5.00

4.50

5.35

5.29

5.42

4.83

5.57

5.43

4.00

5.20

5.21

5.00

5.33

4.91

5.29

5.40

5.33

4.67

5.00

4.92

5.33

5.86

4.00

5.40

3.00

5.62

4.67

4.40

5.33

4.64

5.17

5.00

4.70

5.20

4.89

5.00

5.57

4.00

4.80

5.33

5.00

4.00

5.50

4.50

4.80

Hanson Brick

4.88

4.67

4.94

4.00

5.25

5.20

4.83

4.75

5.70

4.40

4.75

Belden

4.57

4.40

3.86

5.00

4.86

4.00

4.75

4.67

4.73

4.23

5.25

Pacific Clay

4.57

5.33

4.43

4.14

5.00

4.50

4.59

4.50

4.88

3.88

5.20 374


SIDING: BRICK & BRICK VENEER Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.12

6.11

6.00

6.50

5.85

6.69

5.94


5.89

5.89

6.06

6.10

5.15

6.00

Product Price

5.77

6.11

5.88

5.60

5.54

Warranty

5.56

5.78

5.33

6.15


5.47

5.78

5.55


5.40

5.67


5.20

5.56


5 to 49

50+

6.30

6.52

6.24

5.48

5.92

5.60

5.88

5.86

5.95

5.62

5.88

5.40

5.80

5.48

6.14

5.08

6.00

5.38

5.90

6.12

5.55

4.90

5.60

4.85

5.38

5.54

5.20

5.52

5.62

5.19

5.12

5.80

5.31

6.23

5.17

5.50

6.12

5.21

4.81

5.21

5.60

4.31

4.77

5.37

4.90

5.20

5.41

4.90

375


SIDING: EIFS/STUCCO Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dryvit

70%

72%

71%

75%

63%

63%

68%

Senergy

36%

40%

29%

35%

31%

21%

Simplex (Finestone)

34%

32%

39%

45%

28%

TEC

33%

40%

32%

30%

Omega Products

32%

40%

23%

STO

32%

44%

Parex/La Habra

29%



5 to 49

50+

77%

62%

80%

60%

37%

35%

21%

48%

27%

26%

38%

35%

36%

37%

27%

28%

26%

37%

27%

28%

39%

27%

25%

44%

26%

33%

39%

26%

41%

33%

26%

25%

28%

21%

30%

39%

13%

46%

40%

28%

23%

20%

44%

11%

33%

35%

17%

37%

47%

80%

84%

77%

80%

78%

68%

81%

85%

72%

89%

73%

20%

16%

23%

20%

22%

32%

19%

15%

28%

11%

27%

376


SIDING: EIFS/STUCCO Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dryvit

42%

52%

36%

40%

41%

37%

46%

Senergy

18%

16%

19%

20%

19%

11%

Simplex (Finestone)

16%

16%

23%

20%

13%

STO

14%

28%

10%

10%

TEC

11%

24%

10%

Parex/La Habra

10%

4%

Omega Products

10%



5 to 49

50+

35%

36%

46%

47%

21%

19%

6%

30%

20%

16%

22%

8%

15%

17%

27%

3%

5%

10%

23%

0%

22%

20%

5%

9%

5%

18%

4%

11%

11%

20%

7%

10%

22%

5%

13%

12%

6%

13%

20%

12%

7%

5%

16%

21%

10%

4%

9%

13%

7%

66%

80%

52%

65%

66%

58%

71%

54%

53%

76%

67%

34%

16%

48%

35%

34%

37%

29%

46%

45%

24%

33%

377


SIDING: EIFS/STUCCO Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

29%

29%

19%

25%

34%

28%

30%

STO

8%

21%

3%

5%

3%

0%

Parex/La Habra

7%

0%

3%

10%

16%

Simplex (Finestone)

6%

0%

10%

15%

Senergy

5%

8%

3%

TEC

5%

17%

Omega Products

3%


Dryvit

Under $150K- $500K $150K $499K +


5 to 49

50+

19%

26%

30%

20%

5%

19%

0%

13%

13%

0%

10%

8%

7%

7%

13%

3%

17%

6%

0%

9%

4%

7%

5%

6%

6%

5%

8%

4%

9%

0%

3%

0%

0%

0%

8%

0%

4%

2%

13%

8%

7%

0%

0%

11%

3%

0%

2%

7%

0%

63%

83%

48%

30%

63%

61%

67%

54%

52%

78%

67%

37%

17%

52%

40%

38%

39%

33%

46%

48%

28%

33%

378


SIDING: EIFS/STUCCO Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Dryvit

5.30

5.48

4.88

5.19

5.64

5.46

5.51

Senergy

5.02

4.73

5.15

4.29

5.50

5.20

Simplex (Finestone)

4.90

5.10

4.67

5.10

4.80

Omega Products

4.83

5.09

4.62

4.60

Parex/La Habra

4.75

4.33

4.29

STO

4.75

5.15

TEC

4.61

5.09


5 to 49

50+

4.81

5.50

5.12

5.30

4.85

5.31

4.75

5.12

5.40

5.20

4.93

4.70

4.70

4.94

5.75

4.81

5.80

4.79

4.45

4.93

4.70

5.00

4.60

5.27

5.00

4.88

4.33

4.40

4.84

5.00

4.30

4.83

4.64

5.25

4.23

5.43

3.80

5.00

5.29

4.50

4.14

4.55

5.20

4.52

4.56

4.28

4.63

6.00

379


SIDING: EIFS/STUCCO Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.31

6.25

6.47

6.08

6.40

6.00

6.29

Warranty

6.04

5.95

6.33

5.83

6.05

6.09


5.82

5.80

6.00

5.33

6.00

Product Price

5.70

5.95

5.80

4.92


5.64

5.95

5.93

5.52

5.70

5.18

5.35


Under $150K- $500K $150K $499K +


5 to 49

50+

6.64

6.33

6.21

6.60

5.98

6.21

6.08

6.03

6.00

6.09

5.67

6.07

5.71

5.85

6.00

5.85

5.82

5.81

5.29

5.62

5.64

6.10

5.25

5.35

5.91

5.62

5.50

5.71

5.52

5.90

5.67

5.17

5.45

5.73

5.38

5.79

5.21

5.70

5.70

5.00

5.00

5.25

5.18

5.14

5.29

4.96

5.36

5.10

380


SIDING: ENGINEERED WOOD Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

LP Smartside

66%

64%

60%

68%

70%

44%

68%

Collins/Truwood

27%

20%

33%

23%

26%

38%

Roseburg/Duratemp

23%

24%

13%

26%

30%

Araucoply

22%

28%

20%

16%


69%

64%

70%

None

31%

36%

30%


5 to 49

50+

71%

58%

78%

47%

25%

21%

21%

31%

24%

31%

20%

25%

16%

31%

18%

17%

31%

15%

25%

14%

29%

12%

68%

74%

63%

69%

71%

61%

82%

53%

32%

26%

38%

31%

29%

40%

18%

47%

381


SIDING: ENGINEERED WOOD Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

LP Smartside

50%

36%

47%

61%

57%

38%

51%

Roseburg/Duratemp

11%

8%

10%

10%

22%

25%

Collins/Truwood

11%

4%

27%

3%

4%

7%

0%

7%

0%


61%

44%

60%

None

39%

56%

40%

Araucoply

Under $150K- $500K $150K $499K +


5 to 49

50+

57%

44%

63%

29%

8%

14%

9%

16%

6%

19%

9%

7%

9%

12%

6%

13%

13%

2%

7%

2%

8%

0%

65%

65%

63%

57%

61%

51%

74%

35%

36%

35%

38%

43%

39%

49%

27%

65%

382


SIDING: ENGINEERED WOOD Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

47%

36%

43%

55%

57%

38%

48%

Collins/Truwood

4%

4%

10%

0%

0%

6%

Roseburg/Duratemp

3%

4%

3%

3%

4%

Araucoply

3%

0%

3%

0%


57%

44%

60%

None

43%

56%

40%

LP Smartside

Under $150K- $500K $150K $499K +


5 to 49

50+

54%

44%

59%

24%

5%

0%

2%

4%

6%

13%

2%

4%

5%

2%

6%

4%

6%

0%

4%

0%

4%

0%

58%

65%

63%

54%

61%

51%

69%

35%

42%

35%

38%

46%

39%

49%

31%

65%

383


SIDING: ENGINEERED WOOD Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

LP SmartSide

5.75

5.67

5.45

6.08

5.71

5.88

5.71

Collins/TruWood

4.88

4.33

5.18

4.75

5.00

4.71

Roseburg/DuraTemp

4.78

4.83

4.00

4.60

5.43

AraucoPly

4.77

4.38

4.50

4.57

6.00


5 to 49

50+

5.77

5.96

5.58

5.88

4.94

4.86

5.00

4.50

6.00

4.80

4.73

4.86

5.38

4.31

5.67

4.40

4.79

5.00

4.88

4.56

6.00

384


SIDING: ENGINEERED WOOD Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.50

6.45

6.28

6.67

6.60

6.20

6.49

Warranty

6.19

5.73

6.17

6.61

6.07

5.80


5.94

5.64

6.00

6.00

6.00


5.90

5.73

5.67

6.11

Product Price

5.66

5.64

6.00

5.48

5.36

5.34

5.00


Under $150K- $500K $150K $499K +


5 to 49

50+

6.71

6.68

6.38

6.50

6.20

6.41

6.50

6.09

5.67

5.50

6.14

5.76

6.23

5.76

5.83

6.07

5.50

6.00

5.94

6.27

5.68

5.83

5.33

5.67

5.20

5.80

5.65

5.68

5.56

6.17

5.50

5.72

5.27

4.40

5.86

5.35

5.45

5.50

5.50

5.06

5.67

5.53

4.00

5.80

5.18

5.45

5.26

5.33

385


SIDING: FIBER CEMENT Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Hardiplank (James Hardie)

91%

86%

97%

89%

88%

71%

92%

Certainteed

83%

76%

87%

89%

83%

86%


57%

38%

65%

58%

63%

Nichiha

36%

24%

41%

19%

Michigan Prestain

21%

19%

27%


97%

95%

9%

5%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

100%

92%

87%

96%

85%

82%

72%

87%

96%

50%

54%

73%

50%

68%

48%

50%

29%

29%

55%

33%

40%

24%

12%

21%

29%

18%

23%

14%

34%

4%

100%

100%

92%

93%

97%

100%

94%

98%

100%

0%

0%

8%

7%

3%

0%

6%

2%

0%

386


SIDING: FIBER CEMENT Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


87%

81%

95%

89%

79%

71%

89%

Certainteed

38%

52%

43%

39%

25%

50%


27%

19%

30%

23%

33%

Nichiha

13%

5%

19%

8%

6%

5%

5%

93%

91%

7%

10%

Michigan Prestain Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

91%

86%

85%

92%

40%

32%

36%

49%

28%

14%

25%

41%

22%

34%

20%

13%

14%

11%

14%

11%

15%

8%

8%

4%

14%

4%

5%

3%

11%

0%

97%

96%

88%

93%

94%

91%

92%

96%

92%

3%

4%

13%

7%

6%

9%

8%

4%

8%

387


SIDING: FIBER CEMENT Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


69%

67%

70%

65%

71%

64%

65%

Certainteed

15%

24%

11%

19%

13%

7%


6%

0%

11%

8%

4%

Michigan Prestain

1%

0%

0%

4%

92%

91%

92%

8%

10%

8%


Under $150K- $500K $150K $499K +


5 to 49

50+

82%

69%

66%

72%

22%

0%

17%

15%

16%

14%

4%

9%

6%

11%

0%

0%

7%

0%

0%

0%

2%

0%

96%

88%

93%

92%

91%

92%

94%

88%

4%

13%

7%

8%

9%

8%

6%

12%

388


SIDING: FIBER CEMENT Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

HardiPlank (James Hardie)

6.04

6.16

6.00

6.12

5.92

6.17

5.94


5.69

5.75

5.67

5.81

5.59

5.71

CertainTeed

5.22

5.82

5.34

5.33

4.48

Nichiha

4.58

4.20

4.44

4.83

Michigan PreStain

4.28

3.50

4.25

5.25


5 to 49

50+

6.23

6.10

5.91

6.17

5.52

6.05

6.00

5.32

6.17

5.08

5.33

5.00

5.42

5.30

4.83

4.79

4.25

4.64

4.57

4.65

4.25

5.50

4.20

4.00

4.33

4.33

4.38

4.12

6.00

389


SIDING: FIBER CEMENT Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.43

6.63

6.29

6.40

6.52

6.62

6.29

Warranty

6.16

6.32

5.97

6.48

5.95

6.00


6.09

6.58

5.74

6.28

6.00

Product Price

5.98

6.21

5.91

6.08


5.97

5.95

6.06


5.69

5.84


5.20

5.53


5 to 49

50+

6.80

6.73

6.36

6.14

6.08

6.55

6.45

6.02

6.00

6.62

6.05

5.90

6.48

5.93

5.82

5.76

6.08

5.92

6.10

6.15

5.77

6.14

5.96

5.86

5.92

5.88

6.30

6.03

5.98

5.86

5.53

5.88

5.57

5.85

5.62

5.80

5.76

5.84

5.27

5.15

5.28

4.90

5.62

5.18

5.00

5.12

5.55

4.64

390


SIDING: INSULATED Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Certainteed

85%

93%

83%

85%

88%

82%

90%

82%

87%

87%

88%

Mastic Home Exteriors By Ply Gem

40%

39%

50%

35%

29%

35%

45%

23%

30%

42%

53%

Structure (Alcoa)

39%

43%

43%

31%

33%

35%

44%

23%

35%

38%

47%

Cedarmax (Heartland)

36%

43%

47%

23%

25%

41%

36%

27%

33%

36%

41%

The Foundry (The Tapco Group)

35%

39%

50%

31%

13%

24%

39%

27%

35%

33%

35%

Royal Group

35%

39%

40%

27%

25%

47%

32%

27%

28%

38%

35%

Craneboard (Exterior Portfolio By Crane)

33%

29%

37%

46%

17%

35%

36%

18%

30%

29%

47%

Prodigy (Alside)

30%

32%

33%

35%

17%

29%

32%

23%

24%

29%

47%

Oracle (Exterior Portfolio By Crane)

27%

25%

37%

23%

17%

29%

28%

18%

17%

29%

41%

Mitten

24%

29%

33%

12%

13%

24%

23%

18%

17%

24%

29%


91%

93%

90%

92%

92%

88%

94%

86%

91%

91%

94%

9%

7%

10%

8%

8%

12%

6%

14%

9%

9%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

6%391


SIDING: INSULATED Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

62%

68%

73%

54%

58%

59%

71%

46%

61%

62%

77%

13%

21%

10%

15%

0%

12%

13%

9%

7%

16%

18%

12%

21%

17%

8%

0%

12%

13%

9%

9%

16%

12%

Structure (Alcoa)

12%

18%

10%

8%

4%

0%

13%

9%

7%

13%

12%


10%

21%

13%

4%

0%

6%

12%

9%

7%

13%

12%

Royal Group

10%

21%

10%

8%

0%

24%

6%

14%

9%

13%

6%

Craneboard (Exterior Portfolio By Crane)

8%

7%

13%

12%

0%

6%

9%

9%

4%

9%

18%

Prodigy (Alside)

6%

14%

3%

8%

0%

0%

6%

14%

7%

7%

6%

Mitten

6%

7%

7%

8%

0%

6%

4%

9%

2%

9%

6%

Oracle (Exterior Portfolio By Crane)

3%

7%

7%

0%

0%

6%

1%

9%

0%

7%

6%


70%

75%

77%

69%

58%

65%

80%

46%

67%

67%

88%

None

30%

25%

23%

31%

42%

35%

20%

55%

33%

33%

12%

Certainteed Mastic Home Exteriors By Ply Gem The Foundry (The Tapco Group)

Under $150K- $500K $150K $499K +

UNITS BUILT

392


SIDING: INSULATED Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

50%

46%

60%

46%

54%

47%

58%

3%

4%

3%

4%

0%

0%

2%

0%

3%

4%

0%

2%

0%

0%

8%


1%

4%

0%

Prodigy (Alside)

1%

4%

Royal Group

1%


Certainteed Structure (Alcoa) Craneboard (Exterior Portfolio By Crane) Mastic Home Exteriors By Ply Gem

Under $150K- $500K $150K $499K +


5 to 49

50+

36%

54%

47%

59%

4%

0%

2%

2%

6%

0%

3%

0%

0%

2%

6%

0%

0%

3%

0%

0%

4%

0%

0%

0%

0%

1%

0%

2%

0%

0%

0%

0%

0%

0%

1%

0%

0%

2%

0%

4%

0%

0%

0%

6%

0%

0%

2%

0%

0%

60%

61%

67%

62%

54%

53%

71%

36%

61%

58%

71%

40%

39%

33%

39%

46%

47%

29%

64%

39%

42%

29%

393


SIDING: INSULATED Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

CertainTeed

5.59

5.96

5.69

5.04

5.57

6.13

5.48

5.55

5.58

5.48

5.93

Structure (Alcoa)

5.24

5.62

5.27

4.67

5.25

5.43

5.16

5.50

5.24

5.11

5.56


5.06

5.08

4.89

5.30

5.14

5.00

5.03

5.33

5.00

5.00

5.30

CedarMax (Heartland)

5.05

4.69

5.25

5.29

5.00

5.62

4.82

5.33

5.06

4.89

5.43

4.95

5.23

5.06

4.56

4.33

6.00

4.73

5.17

5.06

4.67

5.50

4.92

4.56

4.92

5.31

4.50

5.14

4.81

5.25

4.87

4.93

5.00

Royal Group

4.85

5.00

4.93

4.75

4.50

5.56

4.38

5.57

4.86

4.63

5.43

Mitten

4.58

4.00

4.45

5.25

4.33

4.60

4.16

5.25

4.11

4.50

4.60

Prodigy (Alside)

4.49

4.70

4.73

4.00

4.50

5.00

4.08

5.80

4.42

4.33

4.88

Oracle (Exterior Portfolio by Crane)

4.39

4.12

4.75

5.00

4.25

4.83

4.38

5.25

4.44

4.53

4.86

The Foundry (The Tapco Group) CraneBoard (Exterior Portfolio by Crane)

Under $150K- $500K $150K $499K +

UNITS BUILT

394


SIDING: INSULATED Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.35

6.29

6.20

6.44

6.54

6.78

6.24

Warranty

6.21

6.59

5.90

6.06

6.38

6.89

Product Price

5.91

6.06

5.75

5.62

6.31


5.88

6.06

5.85

5.56


5.88

6.18

5.60


5.71

5.65


5.47

5.76


5 to 49

50+

6.50

6.46

6.27

6.25

6.10

6.12

6.29

6.15

6.17

5.89

5.84

6.38

6.04

5.73

6.00

6.08

6.22

5.69

6.62

6.11

5.62

5.92

5.75

6.08

6.44

5.76

6.00

5.93

5.77

6.00

5.70

5.81

5.69

6.22

5.65

5.50

5.75

5.54

6.00

5.30

5.44

5.38

5.78

5.45

5.25

5.29

5.27

6.33

395


STAINS/VARNISHES Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Benjamin Moore

95%

100%

97%

96%

92%

94%

95%

100%

95%

98%

94%

Sherwin-Williams

94%

92%

97%

96%

88%

94%

92%

96%

93%

94%

94%

Olympic

89%

100%

85%

84%

88%

82%

89%

93%

88%

92%

82%

Valspar

89%

88%

94%

80%

92%

82%

92%

85%

95%

84%

88%

Thompson'S/Minwax

84%

84%

88%

84%

76%

71%

83%

93%

83%

82%

88%

Samuel Cabot

64%

80%

49%

72%

56%

71%

56%

74%

68%

66%

41%

Sikkens

59%

80%

46%

52%

56%

41%

52%

82%

59%

64%

35%

William Zinsser

55%

76%

39%

60%

52%

59%

48%

70%

59%

62%

29%

Flood

52%

60%

33%

52%

60%

29%

47%

70%

51%

56%

29%

Zar (United Gilsonite Labs)

48%

60%

46%

44%

36%

53%

39%

59%

59%

46%

18%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%


Under $150K- $500K $150K $499K +

UNITS BUILT

396


STAINS/VARNISHES Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Sherwin-Williams

75%

76%

91%

60%

64%

53%

77%

82%

63%

76%

94%

Benjamin Moore

67%

96%

64%

56%

60%

59%

67%

78%

76%

66%

59%

Thompson'S/Minwax

57%

64%

64%

56%

36%

71%

58%

41%

56%

58%

47%

Valspar

50%

48%

52%

36%

64%

47%

52%

48%

49%

56%

35%

Olympic

47%

44%

42%

40%

52%

53%

39%

52%

44%

54%

18%

William Zinsser

36%

60%

27%

36%

24%

41%

34%

37%

34%

44%

18%

Sikkens

31%

60%

21%

24%

24%

24%

23%

56%

32%

36%

18%

Samuel Cabot

30%

56%

18%

28%

20%

41%

23%

37%

32%

32%

18%


20%

32%

30%

12%

4%

24%

22%

15%

22%

20%

18%

Flood

14%

16%

15%

4%

16%

6%

11%

22%

7%

16%

18%


99%

100%

100%

100%

96%

100%

98%

100%

98%

100%

100%

1%

0%

0%

0%

4%

0%

2%

0%

2%

0%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

397


STAINS/VARNISHES Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Sherwin-Williams

45%

16%

70%

48%

40%

24%

52%

44%

34%

40%

88%

Benjamin Moore

19%

52%

9%

16%

4%

18%

14%

33%

29%

16%

6%

Valspar

9%

12%

3%

8%

20%

18%

9%

7%

5%

16%

6%

Thompson'S/Minwax

9%

0%

6%

20%

12%

18%

9%

4%

12%

10%

0%

Olympic

4%

4%

0%

4%

8%

0%

5%

4%

7%

2%

0%

Sikkens

4%

8%

0%

0%

8%

0%

3%

7%

2%

6%

0%

Samuel Cabot

3%

4%

6%

0%

0%

0%

5%

0%

2%

4%

0%

William Zinsser

3%

0%

0%

4%

4%

12%

0%

0%

2%

2%

0%

Flood

1%

0%

3%

0%

0%

6%

0%

0%

0%

2%

0%


1%

4%

0%

0%

0%

6%

0%

0%

2%

0%

0%

97%

100%

97%

100%

96%

100%

97%

100%

98%

98%

100%

3%

0%

3%

0%

4%

0%

3%

0%

2%

2%

0%


Under $150K- $500K $150K $499K +

UNITS BUILT

398


STAINS/VARNISHES Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Benjamin Moore

5.88

6.42

6.14

5.42

5.48

5.59

5.98

Sherwin-Williams

5.86

5.88

6.16

5.56

5.62

5.82

William Zinsser

5.49

6.20

5.85

5.25

4.60

Sikkens

5.44

5.86

6.00

4.57

Valspar

5.44

5.43

5.66

Thompson's/Minwax

5.43

5.32

Samuel Cabot

5.32

Olympic


5 to 49

50+

5.90

5.95

5.90

5.75

5.97

5.60

5.93

5.56

6.47

5.70

5.53

5.40

5.42

5.48

6.20

5.12

5.75

5.39

5.48

5.33

5.54

5.57

5.33

5.28

5.14

5.43

5.67

5.44

5.36

5.75

5.94

5.05

5.29

5.69

5.43

5.41

5.53

5.32

5.69

5.57

5.67

5.11

4.88

5.38

5.38

5.18

5.52

5.25

4.86

5.27

5.38

5.47

5.05

5.17

5.13

5.37

5.21

5.40

5.22

5.20

Flood

4.93

5.25

5.54

4.36

4.71

5.00

5.00

4.85

5.08

4.77

5.40


4.91

4.88

5.50

4.83

4.09

5.33

5.18

4.22

4.73

4.92

5.75

399


SIDING: VINYL Brand Familiarity REGION

Certainteed Georgia-Pacific Siding Norandex Alside Mastic Home Exteriors By Ply Gem Reynolds Roliex Revere Cellwood Vinyl Siding By Ply Gem Vanform By Ply Gem Royal Group Heartland Siding Gentek The Foundry Durabuilt (Ply Gem Siding Group) Exterior Portfolio By Crane Napco By Ply Gem Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

88% 71% 48% 47%

90% 83% 47% 53%

91% 74% 53% 32%

97% 67% 60% 67%

71% 64% 29% 43%

86% 86% 62% 33%

97% 73% 54% 54%

43%

63%

35%

40%

29%

33%

35% 33% 32%

33% 27% 30%

32% 24% 29%

43% 63% 47%

21% 21% 21%

31%

43%

27%

33%

31% 29% 28% 27% 26%

37% 33% 37% 37% 37%

32% 32% 32% 18% 24%

25%

33%

23% 24% 94% 6%


5 to 49

50+

67% 61% 22% 50%

87% 78% 42% 36%

91% 67% 52% 59%

94% 77% 65% 59%

51%

28%

42%

46%

41%

38% 29% 24%

38% 42% 41%

17% 17% 17%

24% 27% 29%

41% 44% 39%

41% 35% 29%

21%

29%

36%

22%

27%

39%

29%

33% 30% 20% 27% 27%

21% 21% 29% 29% 14%

19% 19% 24% 24% 14%

39% 36% 32% 32% 32%

22% 22% 28% 11% 22%

24% 20% 31% 27% 20%

35% 41% 28% 28% 37%

47% 29% 29% 24% 18%

27%

17%

29%

38%

26%

11%

22%

26%

35%

30% 37% 97%

24% 24% 94%

27% 17% 100%

14% 21% 79%

24% 14% 100%

28% 30% 100%

17% 17% 67%

16% 20% 93%

28% 28% 96%

41% 29% 400 94%

3%

6%

0%

21%

0%

0%

33%

7%

4%

6%


SIDING: VINYL Brand Used in the Past 2 years REGION

Certainteed Georgia-Pacific Siding Mastic Home Exteriors By Ply Gem Alside Norandex Royal Group Vanform By Ply Gem Roliex Exterior Portfolio By Crane The Foundry Revere Cellwood Vinyl Siding By Ply Gem Heartland Siding Reynolds Gentek Durabuilt (Ply Gem Siding Group) Napco By Ply Gem Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

56% 32%

63% 33%

62% 32%

53% 37%

36% 21%

57% 38%

61% 33%

18%

30%

15%

20%

0%

14%

16% 15% 9% 9% 9% 5% 5% 5%

13% 7% 7% 3% 3% 0% 3% 0%

21% 29% 15% 12% 6% 12% 6% 9%

23% 17% 10% 17% 20% 3% 10% 7%

0% 0% 0% 0% 0% 7% 0% 0%

4%

0%

9%

7%

4% 4% 3%

3% 0% 7%

9% 6% 0%

3%

0%

2% 86% 14%

0% 93% 7%


5 to 49

50+

39% 22%

58% 33%

52% 35%

65% 24%

22%

11%

16%

17%

29%

10% 29% 0% 5% 10% 10% 0% 5%

19% 13% 12% 12% 9% 3% 7% 4%

17% 11% 11% 6% 6% 11% 6% 6%

9% 11% 0% 2% 4% 0% 2% 4%

17% 17% 15% 15% 11% 7% 9% 4%

35% 24% 18% 12% 12% 18% 6% 6%

0%

5%

3%

11%

0%

9%

6%

0% 7% 7%

7% 0% 0%

5% 0% 0%

3% 4% 6%

11% 6% 0%

4% 0% 4%

2% 4% 4%

12% 12% 0%

9%

0%

0%

0%

3%

6%

0%

4%

6%

6% 88% 12%

0% 97% 3%

0% 43% 57%

0% 95% 5%

1% 93% 7%

6% 50% 50%

0% 82% 18%

2% 87% 13%

6% 401 94% 6%


SIDING: VINYL Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Certainteed

37%

57%

29%

30%

21%

38%

38%


12%

7%

15%

13%

14%

14%

Alside

8%

7%

9%

13%

0%

Mastic Home Exteriors By Ply Gem

8%

10%

9%

10%

Norandex

6%

3%

15%

Vanform By Ply Gem

3%

3%

Royal Group

3%

Roliex


5 to 49

50+

28%

42%

30%

35%

13%

6%

11%

17%

0%

5%

10%

6%

4%

11%

12%

0%

5%

12%

0%

7%

7%

18%

3%

0%

19%

4%

0%

7%

4%

12%

0%

10%

0%

0%

6%

0%

2%

4%

6%

0%

6%

3%

0%

0%

3%

6%

0%

4%

6%

2%

0%

0%

10%

0%

10%

1%

0%

2%

4%

0%

Reynolds

1%

0%

3%

3%

0%

0%

1%

6%

0%

2%

6%

Heartland Siding

1%

3%

0%

0%

0%

0%

1%

0%

2%

0%

0%


83%

90%

85%

97%

36%

91%

90%

50%

78%

85%

94%

None

17%

10%

15%

3%

64%

10%

10%

50%

22%

15%

6% 402


SIDING: VINYL Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

CertainTeed Mastic Home Exteriors by Ply Gem Georgia-Pacific Siding

5.76

6.03

5.94

5.45

5.27

5.95

5.67

5.39

5.58

5.71

5.00

4.50

4.86

5.28

5.12

5.67

5.10

5.00

Alside

5.07

5.25

5.38

4.95

Vanform by Ply Gem

5.00

4.33

5.18

Heartland Siding

4.79

4.25

Norandex

4.79

Reynolds


5 to 49

50+

5.92

5.95

5.48

6.00

5.32

6.60

5.86

4.81

5.71

5.20

5.27

5.45

5.38

4.97

5.77

4.33

4.75

5.11

5.22

5.41

4.61

5.80

5.60

5.00

3.80

5.04

6.25

5.08

4.88

5.12

5.36

4.83

4.75

3.83

4.73

6.20

5.00

4.62

4.60

4.50

5.40

4.44

4.25

4.79

4.66

6.00

5.00

4.48

5.09

4.78

4.55

5.00

4.92

4.00

4.30

4.78

6.33

5.00

4.43

5.43

Roliex DuraBuilt (Ply Gem Siding Group) Napco by Ply Gem

4.77

3.89

5.12

5.05

4.67

4.57

4.66

6.33

4.85

4.75

4.67

4.75

4.20

5.44

4.60

4.75

4.62

4.67

6.00

4.80

4.58

5.00

4.75

4.55

5.33

4.60

4.00

3.00

4.77

6.33

5.00

4.46

5.00

The Foundry Cellwood Vinyl Siding by Ply Gem Royal Group

4.73

4.08

4.88

5.62

4.50

3.25

4.95

5.00

4.50

4.88

4.67

4.72

4.23

5.10

4.80

5.33

4.29

4.76

5.25

4.83

4.63

4.80

4.71

3.91

5.36

4.89

4.67

4.20

4.80

4.75

4.70

4.74

4.60

Exterior Portfolio by Crane

4.59

4.00

5.12

4.75

4.50

4.20

4.53

5.67

4.43

4.23

5.43

Gentek

4.55

4.17

5.14

4.50

4.75

3.71

4.68

6.00

4.62

4.50

Revere

4.51

3.78

5.27

4.50

4.00

3.80

4.55

5.33

5.00

4.22

4.50 403 4.20


SIDING: VINYL Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.38

6.52

6.59

6.03

6.40

6.47

6.34

Warranty

6.21

6.33

6.31

6.00

6.20

6.00

Product Price

6.08

6.11

6.28

5.90

5.80


6.07

6.30

6.03

5.93


6.04

6.30

6.07

5.78

5.93

5.27

5.48


Under $150K- $500K $150K $499K +


5 to 49

50+

6.44

6.60

6.13

6.50

6.23

6.56

6.40

6.03

6.25

5.95

6.10

6.22

6.20

5.72

6.69

5.80

5.95

6.06

6.33

6.31

5.87

6.00

5.72

6.40

6.21

6.08

5.44

6.26

5.87

6.00

5.86

5.55

5.80

5.68

5.73

6.33

6.09

5.49

5.81

5.24

5.03

5.60

5.11

5.26

5.67

5.23

5.38

5.06

404


SURFACING: LAMINATE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Wilsonart

93%

95%

94%

93%

93%

100%

95%

Formica

93%

100%

90%

100%

82%

100%

Nevamar

53%

57%

42%

54%

54%

Pionite

48%

57%

32%

57%

Vt Industries

34%

57%

23%


97%

100%

3%

0%

None

Under $150K- $500K $150K $499K +


5 to 49

50+

86%

93%

95%

90%

92%

89%

93%

91%

95%

71%

43%

57%

51%

58%

35%

39%

35%

44%

54%

42%

49%

45%

21%

29%

35%

27%

36%

29%

33%

30%

97%

100%

93%

100%

98%

93%

96%

98%

100%

3%

0%

7%

0%

2%

7%

4%

2%

0%

405


SURFACING: LAMINATE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5 to 49

50+

Wilsonart

75%

86%

74%

79%

68%

82%

83%

57%

69%

81%

80%

Formica

73%

67%

68%

75%

71%

71%

71%

68%

62%

79%

70%

Nevamar

16%

24%

3%

14%

21%

24%

10%

21%

20%

12%

10%

Pionite

11%

14%

7%

21%

7%

12%

13%

11%

9%

21%

0%

2%

0%

3%

4%

4%

6%

2%

4%

0%

7%

0%


90%

95%

81%

96%

89%

82%

95%

82%

82%

93%

100%

None

10%

5%

19%

4%

11%

18%

5%

18%

18%

7%

0%

Vt Industries

406


SURFACING: LAMINATE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Wilsonart

44%

62%

43%

36%

43%

59%

42%

Formica

37%

24%

27%

57%

32%

24%

Pionite

2%

0%

0%

4%

4%

Nevamar

1%

0%

0%

0%


85%

86%

70%

None

15%

14%

30%


5 to 49

50+

43%

44%

41%

55%

44%

25%

29%

43%

35%

0%

2%

4%

2%

2%

0%

4%

0%

2%

0%

2%

0%

0%

96%

82%

82%

89%

71%

78%

86%

90%

4%

18%

18%

11%

29%

22%

14%

10%

407


SURFACING: LAMINATE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Wilsonart

5.99

6.38

5.82

6.03

5.93

6.05

5.96

Formica

5.84

6.00

5.64

6.00

5.81

5.29

Nevamar

5.15

5.14

4.53

5.58

5.29

Pionite

4.93

5.07

3.92

5.55

VT Industries

4.40

4.31

3.80

5.44


5 to 49

50+

6.12

6.08

5.94

6.00

5.91

6.14

5.96

5.72

5.90

4.67

5.25

5.44

5.54

4.76

5.38

4.85

4.56

5.09

4.88

5.29

4.76

4.60

4.20

4.12

4.86

3.75

4.56

4.26

4.43

408


SURFACING: QUARTZ Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Silestone

79%

87%

94%

60%

73%

80%

73%

90%

75%

80%

85%

Cambria

63%

78%

45%

65%

58%

60%

54%

68%

61%

62%

54%

Zodiaq (Dupont)

57%

52%

52%

50%

58%

70%

39%

71%

47%

51%

65%

Ceasarstone

56%

57%

48%

40%

70%

50%

46%

71%

47%

60%

58%

Staron Quartz

28%

17%

19%

25%

36%

50%

20%

26%

25%

27%

23%

Vt Stone Surfaces

26%

22%

23%

20%

24%

50%

20%

18%

14%

24%

31%

Hanstone (Hanwha Surfaces)

23%

17%

16%

20%

24%

30%

19%

18%

11%

31%

12%

Lg Viatera

23%

13%

19%

20%

18%

50%

12%

18%

11%

20%

23%

Legacy

20%

17%

16%

15%

15%

40%

14%

13%

11%

20%

15%

Avanza

19%

17%

13%

10%

18%

30%

12%

16%

11%

16%

19%


92%

91%

97%

85%

91%

90%

88%

97%

86%

91%

100%

8%

9%

3%

15%

9%

10%

12%

3%

14%

9%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

0%409


SURFACING: QUARTZ Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Silestone

58%

48%

68%

50%

55%

70%

53%

Ceasarstone

33%

30%

29%

25%

42%

20%

Cambria

28%

44%

16%

40%

21%

Zodiaq (Dupont)

18%

17%

16%

25%

Staron Quartz

8%

4%

7%

Lg Viatera

3%

0%

Avanza

3%



5 to 49

50+

58%

56%

53%

62%

32%

37%

17%

42%

39%

20%

29%

29%

22%

29%

35%

12%

30%

12%

21%

14%

16%

23%

10%

9%

10%

9%

5%

6%

9%

8%

7%

5%

3%

20%

2%

3%

0%

4%

8%

0%

3%

5%

3%

10%

2%

3%

3%

2%

4%

3%

4%

0%

5%

3%

10%

2%

3%

3%

4%

0%

Vt Stone Surfaces

3%

4%

3%

0%

3%

20%

0%

3%

0%

4%

4%

Legacy

2%

4%

3%

0%

0%

20%

0%

0%

3%

0%

4%


86%

87%

87%

85%

85%

90%

85%

87%

78%

87%

96%

None

14%

13%

13%

15%

15%

10%

15%

13%

22%

13%

4%

410


SURFACING: QUARTZ Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Silestone

41%

30%

48%

45%

33%

60%

39%

Cambria

13%

22%

13%

10%

12%

0%

Ceasarstone

11%

0%

16%

5%

15%

Zodiaq (Dupont)

8%

9%

7%

10%

Staron Quartz

3%

0%

0%

Avanza

1%

0%

Lg Viatera

1%

Vt Stone Surfaces


5 to 49

50+

34%

42%

40%

35%

19%

11%

6%

16%

23%

0%

12%

11%

6%

9%

19%

9%

20%

3%

13%

11%

4%

12%

10%

3%

0%

5%

0%

6%

2%

0%

0%

5%

0%

0%

0%

3%

3%

0%

0%

0%

0%

0%

3%

0%

0%

3%

0%

0%

4%

1%

0%

0%

0%

3%

10%

0%

0%

0%

2%

0%


77%

61%

84%

85%

79%

90%

78%

74%

72%

73%

92%

None

23%

39%

16%

15%

21%

10%

22%

26%

28%

27%

8%

411


SURFACING: QUARTZ Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Silestone

5.83

5.62

5.80

6.00

5.96

6.20

5.76

Ceasarstone

5.64

5.64

5.21

5.88

5.88

5.86

Cambria

5.51

5.53

5.05

6.00

5.57

Zodiaq (DuPont)

5.39

5.62

4.95

6.09

Staron Quartz

5.09

4.25

4.30

LG Viatera

4.92

4.25

VT Stone Surfaces

4.90



5 to 49

50+

5.83

5.97

5.74

5.82

5.55

5.68

5.85

5.48

5.67

5.50

5.68

5.26

5.81

5.39

5.21

5.33

5.00

5.33

5.57

5.71

5.31

5.12

5.80

5.69

4.83

5.38

4.80

5.60

4.94

4.67

4.44

5.75

5.38

5.14

4.82

4.86

5.00

4.67

5.33

4.20

4.45

5.75

5.44

5.33

4.88

4.57

5.17

5.07

4.38

4.80

4.25

4.00

6.00

5.22

5.25

4.57

5.00

5.00

4.65

5.33

Avanza

4.62

4.00

3.88

6.00

5.43

4.25

4.73

4.67

5.40

4.36

4.40

Legacy

4.55

4.75

3.78

4.67

5.50

4.60

4.42

4.80

5.00

4.38

4.50

412


SURFACING: SOLID SURFACE Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Corian (Dupont)

84%

100%

79%

93%

78%

77%

89%


47%

75%

41%

37%

44%

35%

Nevamar

35%

50%

29%

33%

35%

Swan

30%

56%

21%

37%

Surell (Formica)

30%

63%

21%

Formstone (Avonite)

24%

38%

LG Hi-Macs

24%

Staron (Samsung)


5 to 49

50+

84%

84%

85%

89%

42%

55%

40%

46%

54%

6%

32%

50%

33%

39%

31%

17%

47%

25%

29%

35%

31%

19%

15%

26%

18%

26%

32%

23%

31%

27%

26%

11%

22%

12%

19%

34%

19%

28%

23%

31%

24%

11%

39%

18%

21%

34%

14%

33%

31%

20%

25%

17%

15%

26%

18%

15%

26%

14%

23%

23%

Hanex (Hanwha Surfaces)

12%

25%

12%

0%

9%

6%

9%

13%

5%

15%

12%


87%

100%

81%

96%

83%

77%

91%

90%

84%

90%

92%

None

13%

0%

19%

4%

17%

24%

9%

11%

16%

10%

8% 413


SURFACING: SOLID SURFACE Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Corian (Dupont)

58%

88%

45%

70%

48%

65%

53%


14%

25%

12%

22%

4%

24%

Surell (Formica)

9%

13%

12%

4%

4%

Staron (Samsung)

8%

6%

2%

11%

Nevamar

7%

6%

2%

Swan

7%

13%

Formstone (Avonite)

5%

LG HI-MACS Acrystone (Aristech)


5 to 49

50+

63%

54%

59%

65%

13%

13%

14%

13%

19%

0%

13%

5%

2%

13%

12%

13%

6%

6%

11%

9%

8%

4%

11%

9%

0%

6%

11%

7%

8%

4%

5%

7%

4%

6%

8%

5%

9%

8%

0%

6%

5%

4%

4%

6%

6%

3%

2%

8%

4%

5%

6%

2%

4%

9%

0%

4%

8%

5%

8%

0%

1%

0%

0%

0%

4%

0%

2%

0%

2%

0%

0%


69%

94%

57%

85%

61%

71%

64%

79%

63%

77%

73%

None

31%

6%

43%

15%

39%

29%

36%

21%

37%

23%

27%

414


SURFACING: SOLID SURFACE Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

42%

44%

36%

56%

39%

59%

30%

53%

40%

41%

50%

Staron (Samsung)

5%

6%

0%

7%

13%

6%

6%

5%

9%

5%

0%


5%

19%

2%

7%

0%

6%

9%

0%

2%

3%

15%

Formstone (Avonite)

3%

6%

5%

0%

0%

0%

4%

3%

0%

5%

4%

LG HI-MACS

3%

0%

2%

4%

4%

0%

2%

5%

2%

5%

0%

Surell (Formica)

3%

0%

5%

0%

0%

0%

2%

3%

2%

3%

0%

Swan

2%

0%

2%

4%

0%

0%

2%

3%

2%

3%

0%

Nevamar

1%

0%

0%

0%

4%

0%

2%

0%

0%

3%

0%


62%

75%

50%

74%

61%

71%

55%

68%

56%

64%

69%

None

38%

25%

48%

22%

39%

29%

43%

29%

42%

33%

31%

Corian (DuPont)

Under $150K- $500K $150K $499K +

UNITS BUILT

415


SURFACING: SOLID SURFACE Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Corian (DuPont)

5.99

4.00

5.17

5.00

6.00

5.67

4.71


5.52

4.67

5.08

5.33

5.33

5.50

Staron (Samsung)

5.36

5.38

4.80

5.11

5.25

LG HI-MACS

5.30

4.00

4.33

-

Nevamar

5.08

4.40

5.00

Formstone (Avonite)

5.07

6.00

Surell (Formica)

5.06

Swan Hanex (Hanwha Surfaces)


5 to 49

50+

5.20

4.60

4.88

7.00

5.33

4.77

4.78

5.08

5.50

5.00

5.16

5.00

5.07

4.75

5.67

5.00

4.00

4.14

4.80

4.00

4.14

5.33

6.33

5.78

5.00

5.09

5.54

6.00

5.00

5.25

5.94

6.08

5.95

6.14

5.86

6.12

6.03

5.83

6.17

4.50

5.00

6.00

6.00

5.67

5.22

5.40

5.71

4.89

5.67

5.00

5.36

5.17

3.75

5.14

4.75

5.12

5.08

5.08

4.93

5.25

4.38

5.50

5.35

5.60

5.75

5.29

5.52

5.59

5.56

5.33

5.73

416


SURFACING: SOLID SURFACE Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.52

6.42

6.45

6.71

6.43

6.58

6.47

Warranty

6.17

6.25

6.05

6.29

6.14

5.92


5.99

6.08

5.91

6.14

5.79

Product Price

5.86

5.58

5.82

6.14


5.81

5.33

5.91


5.58

5.42


5.17


4.55


5 to 49

50+

6.56

6.76

6.46

6.28

6.07

6.41

6.48

5.96

6.06

6.25

6.10

5.74

6.00

6.00

5.94

5.71

5.67

5.97

5.81

6.24

5.73

5.50

5.95

5.86

5.92

5.97

5.59

5.96

5.85

5.56

5.45

5.95

5.36

5.17

5.73

5.59

6.12

5.58

4.83

5.08

4.95

5.43

5.21

4.42

5.33

5.33

5.36

5.35

4.67

3.75

4.82

4.48

4.93

4.58

4.90

4.15

4.20

5.00

4.39

417


TRUCKS: PICKUP Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Chevrolet

92%

94%

94%

91%

90%

82%

95%

GMC

90%

97%

91%

86%

90%

68%

Ford

90%

97%

91%

82%

90%

Dodge

89%

97%

88%

86%

Jeep

80%

88%

84%

Toyota

80%

85%

Nissan

79%

Navistar Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

97%

87%

95%

100%

97%

100%

87%

93%

100%

73%

93%

100%

87%

93%

91%

95%

77%

93%

100%

87%

93%

100%

64%

90%

68%

84%

90%

74%

85%

100%

78%

73%

90%

59%

83%

97%

74%

83%

100%

82%

81%

68%

90%

64%

79%

97%

72%

83%

100%

56%

44%

69%

41%

75%

46%

54%

69%

44%

60%

82%

100%

97%

100%

100%

100%

96%

100%

100%

100%

98%

100%

1%

3%

0%

0%

0%

5%

0%

0%

0%

2%

0%

418


TRUCKS: PICKUP Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Chevrolet

46%

56%

50%

46%

30%

41%

54%

Ford

45%

56%

47%

41%

40%

41%

Dodge

27%

15%

22%

46%

30%

GMC

22%

15%

28%

23%

Toyota

12%

15%

6%

Jeep

9%

9%

Nissan

3%


Under $150K- $500K $150K $499K +


5 to 49

50+

38%

39%

52%

55%

44%

59%

39%

50%

64%

36%

23%

24%

23%

22%

55%

25%

18%

26%

17%

31%

17%

18%

9%

20%

0%

11%

24%

13%

7%

36%

6%

5%

10%

9%

5%

10%

8%

5%

18%

6%

0%

5%

5%

14%

0%

3%

8%

2%

0%

97%

91%

100%

100%

95%

96%

97%

97%

97%

95%

100%

3%

9%

0%

0%

5%

5%

4%

3%

3%

5%

0%

419


TRUCKS: PICKUP Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Ford

31%

38%

31%

32%

25%

9%

32%

Chevrolet

28%

29%

41%

14%

20%

32%

Dodge

17%

9%

16%

23%

25%

GMC

11%

6%

9%

14%

Toyota

6%

3%

3%

Jeep

2%

3%

Nissan

2%


Under $150K- $500K $150K $499K +


5 to 49

50+

52%

23%

35%

55%

33%

14%

28%

33%

0%

27%

12%

17%

18%

12%

36%

15%

9%

14%

3%

18%

7%

0%

9%

10%

0%

5%

10%

8%

3%

9%

0%

5%

0%

9%

0%

0%

0%

3%

0%

3%

0%

5%

0%

9%

0%

0%

3%

2%

0%

97%

91%

100%

100%

95%

96%

97%

97%

97%

95%

100%

3%

9%

0%

0%

5%

5%

4%

3%

3%

5%

0%

420


TRUCKS: PICKUP Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Ford

5.47

5.37

5.71

5.83

5.00

5.59

5.40

Chevrolet

5.40

5.15

5.56

5.80

5.25

5.80

GMC

5.29

4.76

5.48

6.00

5.10

Toyota

5.15

4.57

5.26

5.06

Dodge

4.87

4.12

5.21

Navistar

4.57

3.94

Nissan

4.46

Jeep

4.37


5 to 49

50+

5.59

5.33

5.51

5.90

5.31

5.36

5.44

5.46

5.09

6.06

5.17

5.03

5.45

5.20

5.00

6.00

5.14

5.00

5.46

5.21

4.98

5.82

5.79

4.67

5.00

4.82

4.79

4.79

4.80

5.27

4.86

5.56

4.29

4.36

4.70

4.50

4.70

4.49

4.67

4.00

4.78

4.87

4.45

4.80

4.33

4.54

4.53

4.42

4.55

3.97

4.63

5.07

4.20

4.75

4.38

4.15

4.41

4.35

4.45

421


TRUCKS: PICKUP Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Product Performance

6.67

6.58

6.72

6.64

6.79

6.90

6.62

Warranty

6.34

6.42

6.41

6.27

6.16

6.43

Product Price

6.16

6.23

6.00

6.18

6.32


5.74

5.77

5.72

6.32


5.72

5.84

5.62


5.25

5.39

5.19


5 to 49

50+

6.61

6.82

6.62

6.45

6.24

6.46

6.61

6.11

6.55

6.48

5.98

6.29

6.21

6.20

5.82

5.05

6.10

5.76

5.43

5.95

5.69

5.27

5.77

5.63

6.29

5.47

5.79

5.87

5.73

5.18

5.64

4.68

5.52

5.13

5.29

5.58

5.09

4.91

422


UNDERLAYMENT Brand Familiarity REGION

Durock (Usg) Certainteed Boise Cascade James Hardie Weyerhaeuser Georgia Pacific (Plytanium Sturd-I-Floor) Georgia_Pacific (Densshield) LP Gypcrete Dupont Schluter-Systems (Canada) Inc. Homasote Champion Dricore Henry Cosella Dorken (DeltaTrela) Dmx 1-Step Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

82% 80% 72% 72% 70%

87% 87% 74% 78% 74%

82% 76% 64% 79% 76%

77% 77% 64% 55% 50%

83% 83% 86% 72% 72%

71% 86% 76% 67% 76%

86% 75% 72% 68% 68%

65%

70%

58%

50%

52%

57%

58% 57% 50% 47%

74% 48% 44% 52%

55% 58% 39% 42%

46% 50% 46% 32%

83% 62% 62% 52%

44%

30%

39%

36%

43% 24% 23% 21%

57% 26% 26% 30%

30% 15% 9% 9%

21%

9%

15% 96% 4%


5 to 49

50+

83% 86% 69% 83% 66%

81% 83% 75% 69% 75%

78% 76% 70% 72% 67%

100% 85% 69% 85% 54%

58%

55%

54%

59%

62%

57% 38% 43% 48%

63% 61% 49% 46%

72% 55% 48% 41%

73% 48% 44% 46%

59% 59% 50% 44%

54% 69% 54% 46%

59%

33%

39%

55%

46%

39%

39%

27% 5% 23% 0%

45% 31% 24% 31%

43% 29% 24% 29%

37% 21% 18% 14%

41% 10% 21% 17%

46% 25% 19% 21%

37% 17% 24% 17%

23% 8% 8% 8%

12%

23%

24%

14%

21%

10%

13%

20%

23%

13% 100%

9% 94%

5% 100%

17% 97%

14% 100%

12% 97%

7% 97%

13% 94%

11% 100%

8% 423 100%

0%

6%

0%

3%

0%

4%

3%

6%

0%

0%


UNDERLAYMENT Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Durock (Usg) James Hardie Weyerhaeuser Certainteed Boise Cascade Georgia Pacific (Plytanium Sturd-I-Floor) LP

58% 44% 41% 41% 37%

61% 52% 44% 39% 39%

64% 52% 42% 33% 27%

50% 14% 32% 41% 27%

52% 45% 38% 41% 45%

57% 33% 52% 48% 43%

54% 40% 37% 32% 30%

35%

22%

30%

9%

28%

24%

30%

30%

27%

23%

31%

Georgia_Pacific (Densshield)

26%

26%

33%

18%

Dupont Gypcrete Schluter-Systems (Canada) Inc. Henry Homasote Champion Dricore Cosella Dorken (DeltaTrela) Dmx 1-Step Indicated At Least One None

22% 21%

26% 22%

15% 18%

21%

17%

9% 8% 5% 4%


5 to 49

50+

62% 52% 35% 45% 38%

50% 38% 31% 40% 40%

65% 44% 50% 35% 30%

54% 54% 31% 46% 31%

23%

24%

17%

30%

23%

14%

32%

31%

23%

30%

39%

45%

24%

32%

38%

29%

33%

39%

5% 14%

28% 28%

14% 10%

19% 25%

21% 21%

17% 15%

20% 22%

23% 39%

15%

18%

31%

14%

18%

31%

21%

20%

23%

13% 22% 9% 4%

3% 3% 3% 0%

0% 0% 0% 5%

10% 7% 7% 10%

5% 5% 5% 5%

7% 4% 4% 7%

7% 17% 7% 0%

6% 8% 4% 4%

9% 4% 7% 4%

0% 15% 0% 8%

3%

0%

3%

9%

0%

0%

4%

3%

0%

4%

8%

1% 94% 6%

0% 100% 0%

0% 94% 6%

0% 96% 5%

3% 90% 10%

0% 95% 5%

2% 93% 7%

0% 97% 3%

2% 88% 13%

0% 100% 0%

0% 100% 424 0%


UNDERLAYMENT Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Durock (Usg)

16%

13%

24%

18%

3%

10%

18%

James Hardie

15%

17%

21%

5%

14%

10%

Weyerhaeuser

12%

26%

3%

14%

10%

Certainteed

11%

13%

9%

18%

Boise Cascade

8%

9%

9%

Lp

7%

0%

Schluter-Systems (Canada) Inc.

7%

Georgia_Pacific (Densshield)


5 to 49

50+

14%

10%

22%

8%

14%

21%

10%

17%

23%

19%

11%

10%

15%

9%

15%

7%

14%

11%

10%

10%

11%

15%

5%

10%

19%

7%

3%

10%

9%

0%

6%

14%

10%

0%

9%

10%

6%

7%

15%

9%

3%

9%

7%

5%

5%

10%

10%

4%

0%

5%

0%

6%

0%

7%

5%

2%

7%

4%

4%

0%

Georgia Pacific (Plytanium Sturd-I-Floor)

4%

9%

6%

5%

3%

10%

5%

3%

0%

11%

8%

Gypcrete

2%

0%

3%

0%

3%

0%

4%

0%

2%

0%

8%

Dricore

1%

0%

0%

0%

3%

0%

2%

0%

0%

0%

8%


87%

96%

91%

86%

79%

91%

86%

90%

79%

94%

100%

None

13%

4%

9%

14%

21%

10%

14%

10%

21%

7%

0%425


UNDERLAYMENT Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

James Hardie CertainTeed DUROCK (USG) Boise Cascade

5.83 5.78 5.73 5.70

5.44 5.80 5.50 5.59

6.14 5.81 5.90 5.74

5.83 5.88 6.00 5.50

5.73 5.64 5.48 5.88

5.71 6.00 5.93 6.00

5.74 5.72 5.56 5.55

Schluter-Systems (Canada) Inc.

5.69

5.14

5.50

6.00

5.94

5.00

Georgia_Pacific (DensShield) Weyerhaeuser LP

5.55 5.67 5.62

5.41 5.65 5.36

5.90 5.70 5.68

5.90 6.00 5.73

5.60 5.50 5.63

Georgia Pacific (Plytanium Sturd-I-Floor)

5.70

5.25

5.71

5.73

DuPont Gypcrete Champion Homasote

5.48 5.24 5.16 4.87

5.33 5.40 4.83 4.54

5.69 5.13 5.00 4.92

Cosella Dorken (DELTATRELA)

4.90

4.00

Henry Dricore DMX 1-Step

4.70 4.67 4.07

4.86 4.33 3.67


5 to 49

50+

6.04 5.72 5.92 5.85

5.74 5.81 5.71 5.74

5.85 5.78 5.73 5.73

6.00 5.64 5.69 5.56

5.60

6.12

5.75

5.42

6.40

5.33 5.88 5.25

5.62 5.60 5.69

6.00 5.68 5.62

5.54 5.82 5.32

5.93 5.56 5.72

5.43 5.43 6.11

5.56

5.50

5.58

5.56

5.29

5.82

5.62

5.57 5.10 5.00 5.50

5.44 5.21 5.50 5.00

5.80 4.89 4.83 5.00

5.38 5.23 5.31 4.88

5.58 5.36 5.00 4.92

5.79 5.04 5.07 4.79

5.38 5.21 5.30 5.06

4.83 5.71 5.00 5.00

4.86

5.40

4.86

3.33

5.27

4.67

4.75

4.70

6.00

4.40 4.00 4.00

0.00 6.00 5.00

4.80 4.57 4.20

4.50 4.60 3.33

5.09 4.77 4.50

4.20 4.50 3.00

4.92 4.82 4.38

4.67 4.58 3.67

3.00 4.00 426 4.00


WALLBOARD Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Sheetrock (Usg)

92%

92%

95%

100%

89%

96%

93%

Certainteed

71%

77%

61%

77%

78%

76%

69%

81%

58%

71%

74%

66%

85%

71%

65%

Georgia-Pacific (Toughrock)

57%

73%

50%

Celox

52%

58%

Hardie Gypsum

49%

Lafarge

Georgia-Pacific (Dansarmor/ Densarmor Plus) Gold Bond (National Gypsum)


Under $150K- $500K $150K $499K +


5 to 49

50+

93%

92%

95%

94%

67%

76%

71%

72%

71%

56%

67%

86%

73%

63%

77%

48%

64%

76%

55%

79%

65%

41%

53%

52%

64%

57%

48%

63%

56%

41%

50%

65%

41%

56%

56%

41%

63%

47%

35%

62%

45%

35%

44%

52%

56%

28%

54%

47%

29%

29%

31%

29%

41%

19%

36%

32%

17%

35%

28%

12%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

427


WALLBOARD Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Sheetrock (Usg)

82%

81%

87%

82%

74%

92%

76%

Certainteed

41%

54%

29%

29%

44%

36%


40%

69%

40%

41%

19%

Georgia-Pacific (Dansarmor/ Densarmor Plus)

37%

42%

34%

24%

Hardie Gypsum

24%

39%

18%


24%

27%

Celox

13%

Lafarge Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

83%

83%

84%

71%

32%

55%

38%

37%

47%

36%

46%

38%

42%

54%

12%

41%

24%

37%

45%

35%

40%

29%

6%

26%

16%

32%

14%

21%

30%

12%

29%

6%

15%

24%

22%

17%

19%

30%

6%

15%

11%

18%

4%

12%

15%

3%

13%

14%

0%

9%

12%

16%

6%

0%

16%

11%

0%

10%

9%

6%

98%

100%

100%

100%

96%

100%

98%

100%

98%

100%

100%

2%

0%

0%

0%

4%

0%

2%

0%

2%

0%

0%428


WALLBOARD Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Sheetrock (Usg)

61%

65%

58%

71%

59%

60%

57%

Certainteed

13%

8%

11%

6%

22%

16%


8%

15%

5%

18%

4%


6%

4%

13%

0%

Georgia-Pacific (Dansarmor/ Densarmor Plus)

4%

8%

5%

Hardie Gypsum

2%

0%

Lafarge

2%

Celox Indicated At Least One None

Under $150K- $500K $150K $499K +


5 to 49

50+

72%

67%

58%

59%

11%

10%

6%

9%

35%

16%

7%

7%

13%

9%

0%

0%

0%

9%

3%

4%

9%

0%

0%

0%

0%

6%

3%

2%

7%

0%

3%

0%

4%

4%

2%

0%

0%

2%

6%

0%

3%

6%

0%

4%

2%

0%

4%

0%

0%

1%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%

97%

100%

100%

100%

89%

100%

96%

97%

96%

98%

100%

3%

0%

0%

0%

11%

0%

4%

3%

4%

2%

0%

429


WALLBOARD Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

SHEETROCK (USG)

6.13

6.12

6.28

6.24

5.81

6.32

6.09

Georgia-Pacific (DansArmor/ DensArmor Plus)

5.90

5.74

6.08

6.00

5.81

5.67

CertainTeed

5.77

5.74

5.92

5.54

5.76

Georgia-Pacific (ToughRock)

5.71

5.50

5.95

5.67


5.68

5.67

5.72

Hardie Gypsum

5.48

5.44

Celox

5.18

Lafarge

4.80


5 to 49

50+

6.00

6.41

5.91

5.81

5.80

6.19

6.11

5.68

5.85

5.90

5.64

5.87

5.97

5.56

5.75

5.64

5.78

5.69

5.64

5.85

5.54

5.57

5.73

5.50

5.71

5.66

5.65

5.74

5.55

5.71

5.35

5.50

5.77

5.71

5.30

5.80

5.45

5.48

5.80

5.00

5.43

5.09

5.17

5.07

5.30

5.08

5.34

5.05

4.83

4.40

4.50

5.57

5.40

5.40

4.63

4.40

4.95

4.67

4.50

430


WALLBOARD Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.38

6.62

6.45

5.88

6.38

6.60

6.25


6.18

6.35

6.24

6.00

6.04

6.28

Product Price

6.16

6.00

6.42

6.06

6.00


5.94

6.15

6.13

5.76

Warranty

5.47

5.54

5.61

5.34

5.38

5.03 4.78


Under $150K- $500K $150K $499K +


5 to 49

50+

6.43

6.59

6.29

6.06

6.08

6.29

6.33

6.14

5.88

6.36

6.13

6.04

6.26

5.95

6.41

5.54

6.36

6.04

5.39

6.15

5.83

5.65

5.12

5.42

5.52

5.38

5.57

5.48

5.52

5.29

5.42

5.18

5.29

5.40

5.40

5.18

5.59

5.07

5.35

4.92

5.18

5.12

4.83

4.56

5.21

5.11

5.09

4.90

5.18

4.46

4.63

4.65

5.46

5.24

4.69

4.54

4.96

4.81

4.24

431


WATER HEATERS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Rheem

82%

80%

77%

91%

86%

71%

85%

85%

73%

87%

90%

A.O. Smith

79%

73%

79%

91%

79%

71%

82%

85%

78%

83%

80%

Ge Appliances

72%

60%

70%

81%

79%

76%

72%

73%

76%

66%

85%

Kenmore (Sears)

69%

60%

74%

76%

59%

81%

70%

58%

71%

64%

75%

Whirlpool

69%

53%

79%

71%

59%

76%

72%

58%

66%

66%

80%

Bosch

68%

60%

65%

71%

76%

71%

61%

79%

71%

66%

70%

Rinnai

67%

53%

74%

52%

76%

57%

69%

73%

66%

66%

75%

Ruud

58%

53%

63%

52%

59%

62%

54%

64%

61%

55%

60%

Bradford White

57%

47%

51%

62%

66%

57%

56%

58%

49%

60%

65%

Noritz

42%

33%

35%

43%

48%

33%

39%

46%

32%

38%

60%

State Industries

37%

33%

37%

43%

28%

38%

35%

33%

37%

32%

40%

Navien America

32%

33%

21%

24%

48%

29%

28%

36%

29%

34%

25%

Takagi

32%

40%

19%

24%

48%

24%

30%

36%

27%

32%

35%


98%

93%

100%

100%

100%

100%

100%

97%

98%

100%

100%

2%

7%

0%

0%

0%

0%

0%

3%

2%

0%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

432


WATER HEATERS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5 to 49

50+

A.O. Smith

55%

60%

54%

71%

52%

52%

63%

52%

44%

66%

65%

Rheem

43%

47%

30%

43%

55%

33%

44%

42%

34%

45%

50%

Rinnai

33%

27%

33%

24%

48%

19%

33%

46%

32%

40%

25%

Bradford White

30%

27%

28%

38%

35%

38%

30%

30%

17%

34%

55%

Ge Appliances

28%

33%

28%

29%

28%

29%

30%

27%

22%

32%

35%

Whirlpool

25%

27%

35%

14%

21%

33%

28%

18%

22%

26%

35%

Bosch

24%

40%

19%

19%

31%

10%

24%

36%

29%

28%

10%

Kenmore (Sears)

21%

27%

21%

19%

17%

33%

20%

12%

24%

17%

20%

Ruud

19%

33%

16%

24%

14%

5%

22%

24%

15%

26%

15%

State Industries

16%

7%

14%

29%

14%

10%

19%

15%

10%

21%

15%

Navien America

10%

7%

9%

5%

17%

5%

11%

12%

12%

11%

5%

Noritz

9%

13%

9%

0%

10%

5%

6%

15%

2%

11%

15%

Takagi

4%

7%

2%

0%

10%

0%

4%

9%

2%

6%

5%

96%

93%

100%

100%

97%

100%

100%

94%

95%

100%

100%

4%

7%

0%

0%

3%

0%

0%

6%

5%

0%


0%433


WATER HEATERS Brand Used the Most REGION

AVERAGE SALE PRICE

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5 to 49

50+

A.O. Smith

20%

20%

21%

29%

17%

29%

20%

18%

12%

28%

25%

Rheem

17%

20%

14%

14%

17%

10%

20%

12%

12%

15%

25%

Whirlpool

11%

7%

21%

5%

3%

19%

11%

6%

7%

6%

30%

Rinnai

9%

0%

12%

10%

7%

5%

6%

15%

10%

9%

5%

Bosch

7%

20%

5%

5%

7%

0%

13%

3%

7%

11%

0%

Bradford White

6%

7%

7%

14%

0%

14%

4%

6%

7%

6%

5%

State Industries

5%

0%

5%

10%

7%

0%

11%

0%

5%

9%

0%

Ge Appliances

4%

0%

5%

5%

7%

0%

4%

9%

7%

2%

5%

Kenmore (Sears)

4%

0%

5%

0%

10%

14%

4%

0%

12%

0%

0%

Ruud

4%

13%

2%

0%

3%

0%

4%

6%

2%

6%

0%

Noritz

3%

0%

2%

0%

3%

0%

0%

6%

0%

2%

5%

Navien America

2%

0%

0%

0%

7%

5%

0%

3%

2%

2%

0%

Takagi

1%

7%

0%

0%

0%

0%

0%

3%

2%

0%

0%

92%

93%

98%

91%

90%

95%

96%

88%

88%

96%

100%

8%

7%

2%

10%

10%

5%

4%

12%

12%

4%

0%

434



WATER HEATERS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

A.O. Smith

5.73

5.67

6.00

5.80

5.30

5.81

5.63

Rinnai

5.68

5.78

5.58

6.00

5.64

5.38

Bosch

5.66

5.40

5.86

5.81

5.41

Rheem

5.65

5.54

5.85

5.60

Ruud

5.50

5.67

5.68

Bradford White

5.44

5.38

Kenmore (Sears)

5.31

GE Appliances


5 to 49

50+

5.86

5.79

5.85

5.39

5.64

5.92

5.93

5.84

5.00

5.25

5.77

5.77

5.87

5.81

5.00

5.48

6.06

5.50

5.68

5.71

5.59

5.70

5.75

4.94

5.43

5.45

5.62

5.62

5.46

5.36

5.74

5.57

5.00

5.85

5.22

5.53

5.24

5.64

5.33

5.20

5.58

5.24

4.94

5.78

5.12

5.26

5.37

5.37

5.12

5.28

4.90

5.68

5.00

5.13

5.53

5.05

5.50

5.19

5.39

5.26

Whirlpool

5.27

4.78

5.77

4.56

5.18

5.65

5.07

5.37

5.14

5.29

5.44

Noritz

5.15

5.17

4.94

5.90

4.86

3.88

5.35

5.53

4.64

5.56

5.14

State Industries

5.12

4.83

5.00

5.60

5.00

4.22

5.52

5.09

4.88

5.60

4.80

Navien America

4.75

4.67

4.00

6.00

4.79

3.57

5.12

4.92

4.62

5.00

4.43

Takagi

4.53

4.57

4.11

5.17

4.50

3.17

4.67

5.00

4.33

4.67

4.56

435


WATER HEATERS Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.34

6.43

6.36

6.05

6.46

6.25

6.37

Product Price

6.27

5.93

6.50

6.05

6.23

6.35

Warranty

6.20

6.07

6.38

5.95

6.15

6.02

6.00

6.24

5.79

5.70

6.29

5.57


5.68

6.07


5.35


4.95


Under $150K- $500K $150K $499K +


5 to 49

50+

6.34

6.47

6.27

6.25

6.31

6.14

6.44

5.89

6.80

6.25

6.21

6.14

6.31

6.13

6.15

5.85

6.15

6.04

5.90

6.11

5.89

6.15

5.63

5.65

5.75

5.75

5.59

5.94

5.76

5.15

5.67

5.42

5.69

5.90

5.90

5.14

6.00

5.58

5.35

5.50

5.38

5.42

5.15

5.10

5.62

5.03

5.53

5.24

5.25

4.57

5.02

4.11

5.65

5.50

4.63

5.14

5.08

5.07

4.45

436


WHIRLPOOL BATHS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Kohler

94%

100%

95%

96%

88%

75%

97%

100%

91%

100%

93%

Jacuzzi

91%

95%

93%

91%

83%

81%

90%

97%

93%

91%

86%

American Standard

89%

100%

88%

86%

88%

75%

92%

93%

91%

94%

82%

Sterling

63%

74%

61%

68%

58%

63%

63%

67%

64%

60%

68%

Aqua Glass

61%

63%

67%

73%

42%

69%

65%

53%

64%

63%

57%

Eljer

58%

63%

51%

77%

46%

50%

55%

67%

62%

69%

36%

Briggs

34%

21%

37%

41%

33%

38%

39%

23%

29%

37%

39%

Maax

32%

32%

19%

50%

38%

38%

31%

30%

31%

26%

39%

Aquatic

29%

37%

28%

23%

25%

25%

31%

23%

33%

20%

29%

Universal-Rundle

29%

21%

33%

18%

33%

31%

29%

23%

24%

26%

36%

Pearl

26%

21%

19%

50%

21%

25%

31%

17%

27%

26%

25%

Mti Whirlpools

21%

26%

19%

18%

25%

19%

19%

27%

11%

29%

29%

Jason International

16%

16%

9%

14%

25%

13%

19%

7%

11%

17%

18%


99%

100%

100%

100%

96%

100%

98%

100%

100%

100%

1%

0%

0%

0%

4%

0%

2%

0%

0%

0%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

96% 437 4%


WHIRLPOOL BATHS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Kohler

56%

74%

61%

55%

42%

31%

55%

77%

49%

69%

57%

Jacuzzi

41%

42%

51%

41%

25%

31%

42%

47%

40%

49%

36%

American Standard

40%

53%

35%

32%

46%

38%

47%

27%

38%

51%

29%

Sterling

21%

21%

28%

23%

13%

13%

29%

13%

16%

26%

29%

Aqua Glass

21%

0%

19%

50%

13%

38%

21%

10%

27%

26%

4%

Eljer

9%

5%

7%

5%

17%

0%

10%

10%

4%

11%

11%

Briggs

8%

0%

9%

5%

17%

0%

13%

3%

2%

14%

11%

Maax

8%

5%

2%

18%

13%

6%

11%

3%

13%

6%

4%

Pearl

5%

0%

0%

23%

4%

6%

7%

3%

2%

14%

0%

Aquatic

4%

5%

2%

5%

4%

0%

7%

0%

4%

3%

4%

Mti Whirlpools

2%

0%

2%

0%

4%

0%

2%

3%

0%

3%

4%

Universal-Rundle

2%

0%

5%

0%

0%

0%

3%

0%

0%

6%

0%

Jason International

1%

0%

0%

0%

4%

0%

0%

3%

2%

0%

0%

91%

100%

95%

96%

79%

88%

95%

90%

91%

97%

89%

9%

0%

5%

5%

21%

13%

5%

10%

9%

3%


Under $150K- $500K $150K $499K +

UNITS BUILT

11% 438


WHIRLPOOL BATHS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

32%

53%

30%

32%

21%

25%

23%

Jacuzzi

16%

11%

21%

18%

13%

13%

American Standard

14%

21%

14%

5%

13%

Aqua Glass

9%

0%

12%

18%

Sterling

7%

5%

9%

Maax

3%

0%

Aquatic

2%

Briggs


5 to 49

50+

57%

31%

34%

32%

19%

13%

22%

9%

18%

13%

18%

3%

11%

23%

4%

4%

25%

8%

3%

13%

9%

4%

5%

8%

0%

11%

3%

4%

6%

14%

0%

9%

4%

0%

3%

3%

2%

3%

4%

5%

0%

0%

4%

0%

3%

0%

2%

0%

4%

2%

0%

5%

0%

0%

0%

3%

0%

0%

3%

4%

Pearl

2%

0%

0%

5%

4%

6%

2%

0%

0%

6%

0%

Jason International

1%

0%

0%

0%

4%

0%

0%

3%

2%

0%

0%

Mti Whirlpools

1%

0%

2%

0%

0%

0%

0%

3%

0%

3%

0%


87%

95%

93%

91%

75%

81%

90%

90%

89%

94%

82%

None

13%

5%

7%

9%

25%

19%

10%

10%

11%

6%

18% 439


WHIRLPOOL BATHS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Kohler

6.24

6.32

6.30

6.18

6.10

6.00

6.30

Jacuzzi

5.90

5.78

6.07

5.76

5.80

6.07

American Standard

5.58

5.58

5.58

5.65

5.52

Sterling

5.26

4.93

5.38

5.19

Pearl

5.21

4.75

5.00

Eljer

5.20

5.08

Aqua Glass

5.13

MAAX


5 to 49

50+

6.23

6.02

6.33

6.46

5.95

5.73

5.80

5.88

6.12

5.92

5.60

5.38

5.72

5.47

5.48

5.43

5.00

5.25

5.40

4.97

5.24

5.74

5.17

6.00

4.75

5.15

5.80

5.31

5.11

5.14

5.00

5.44

5.36

4.89

5.29

5.19

5.33

5.32

4.50

4.83

4.86

5.59

5.50

5.73

5.22

4.50

4.97

5.27

5.25

5.06

4.83

4.38

5.42

5.33

4.50

4.95

5.67

5.07

4.89

5.18

Jason International

5.00

4.67

4.25

4.25

6.17

5.00

4.69

7.00

4.50

5.00

5.60

Aquatic

4.94

4.29

4.83

5.17

5.67

5.00

4.95

4.86

4.88

4.43

5.50

Briggs

4.87

4.75

4.69

4.80

5.38

5.00

4.80

5.00

4.79

4.62

5.27

MTI Whirlpools

4.75

5.40

4.00

4.00

5.83

4.00

4.46

5.50

3.83

4.80

5.38

Universal-Rundle

4.65

4.25

4.50

4.80

5.00

4.00

4.74

4.86

4.42

4.67

4.90

440


WINDOWS: FIBERGLASS Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Integrity From Marvin Windows And Doors

77%

92%

67%

90%

73%

74%

82%

Pella Impervia

71%

77%

67%

83%

69%

84%

Weathershield

64%

62%

70%

72%

54%

Milgard

52%

39%

48%

35%

Inline

24%

27%

33%


90%

100%

None

10%

0%


5 to 49

50+

82%

85%

82%

55%

71%

75%

67%

78%

91%

68%

67%

57%

65%

67%

55%

100%

53%

49%

68%

56%

55%

46%

10%

31%

42%

20%

25%

21%

29%

27%

78%

93%

100%

90%

90%

100%

92%

94%

91%

22%

7%

0%

11%

10%

0%

8%

6%

9%

441


WINDOWS: FIBERGLASS Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West


44%

58%

33%

45%

46%

32%

48%

Pella Impervia

32%

19%

41%

45%

23%

53%

Milgard

24%

4%

15%

3%

81%

Weathershield

15%

15%

19%

17%

7%

12%

11%


71%

69%

None

29%

31%

Inline

Under $150K- $500K $150K $499K +


5 to 49

50+

50%

40%

53%

36%

28%

29%

23%

41%

36%

26%

21%

32%

13%

35%

36%

4%

21%

16%

4%

8%

18%

18%

3%

4%

11%

7%

7%

0%

12%

18%

52%

79%

92%

74%

74%

71%

63%

82%

82%

48%

21%

8%

26%

26%

29%

38%

18%

18%

442


WINDOWS: FIBERGLASS Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


33%

54%

19%

38%

27%

21%

38%

Pella Impervia

16%

4%

26%

28%

4%

37%

Milgard

13%

0%

0%

0%

58%

Weathershield

4%

8%

4%

3%

Inline

1%

0%

4%


67%

65%

None

33%

35%


5 to 49

50+

36%

31%

37%

36%

13%

7%

17%

14%

18%

11%

10%

25%

8%

16%

27%

0%

5%

5%

0%

4%

4%

0%

0%

0%

0%

2%

0%

0%

2%

0%

52%

69%

89%

74%

67%

68%

60%

74%

82%

48%

31%

12%

26%

33%

32%

40%

27%

18%

443


WINDOWS: FIBERGLASS Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5.88

5.68

6.22

5.85

5.84

5.79

5.86

Pella Impervia

5.54

4.81

6.00

5.50

5.94

6.00

Milgard

5.33

4.55

5.62

4.70

5.77

Weathershield

4.79

4.18

5.29

4.62

InLine

4.54

3.75

4.67

5.33


5 to 49

50+

5.96

5.88

5.78

6.50

5.38

5.52

5.58

5.41

5.90

5.60

4.90

5.89

5.04

5.68

5.00

5.07

5.23

4.56

5.06

4.82

4.79

4.67

4.88

5.25

4.15

4.43

4.60

4.47

4.67

444


WINDOWS: VINYL Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Jeld-Wen

83%

83%

76%

86%

95%

90%

83%

Certainteed

61%

61%

65%

61%

60%

68%


52%

57%

49%

71%

35%

Milgard

50%

39%

43%

39%


50%

52%

49%

Crestline

48%

52%

Ply Gem Windows

47%

Thermastar By Pella


5 to 49

50+

79%

87%

83%

79%

64%

47%

65%

62%

58%

63%

56%

37%

57%

47%

63%

95%

53%

50%

53%

43%

60%

46%

64%

30%

58%

51%

37%

54%

47%

50%

38%

68%

40%

68%

47%

37%

60%

43%

46%

30%

62%

36%

60%

37%

51%

47%

46%

47%

54%

47%

52%

46%

46%

45%

68%

44%

37%

43%

51%

46%

Alcoa

45%

52%

38%

54%

35%

58%

43%

37%

38%

47%

50%

Atrium

39%

52%

41%

25%

45%

47%

37%

42%

38%

40%

42%

Simonton

39%

44%

41%

39%

35%

47%

39%

37%

38%

45%

33%

Weather Shield/Visions 2000

39%

35%

38%

50%

30%

47%

39%

32%

32%

45%

38%

Alside

36%

30%

24%

43%

55%

53%

30%

42%

35%

34%

42%

Betterbilt

33%

30%

41%

32%

25%

42%

33%

26%

32%

32%

38%

Cascade Windows

31%

30%

27%

29%

45%

37%

31%

26%

35%

26%

38%

445


WINDOWS: VINYL Brand Familiarity (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K

Less than 5

5 to 49

50+

Capitol

27%

30%

30%

25%

25%

32%

27%

26%

19%

30%

38%

Cwd Windows And Doors By Ply Gem

25%

30%

22%

21%

35%

42%

23%

21%

24%

26%

29%

Great Lakes Windows By Ply Gem

24%

30%

16%

29%

25%

37%

23%

16%

22%

21%

33%

Royal Group

22%

30%

16%

25%

20%

42%

19%

16%

24%

17%

29%

Alliance Window Systems

21%

35%

14%

21%

20%

42%

17%

16%

22%

21%

21%

Ykk Ap

21%

30%

24%

11%

20%

32%

17%

26%

16%

21%

29%

Pgt Winguard

20%

26%

22%

11%

25%

32%

19%

16%

16%

19%

29%

Pollard Windows Inc.

18%

30%

14%

11%

25%

32%

16%

16%

19%

17%

21%

Reynolds

18%

30%

14%

14%

20%

37%

14%

16%

16%

19%

21%

Superseal

18%

35%

11%

14%

20%

37%

14%

16%

14%

21%

21%


94%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

6%

13%

5%

4%

0%

5%

3%

16%

5%

6%

4%

None

$150K- $500K $499K +

UNITS BUILT

446


WINDOWS: VINYL Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Jeld-Wen

48%

61%

32%

54%

50%

58%

47%


19%

35%

19%

21%

5%

11%

Certainteed

19%

30%

19%

11%

10%

Thermastar By Pella

18%

26%

19%

21%

Milgard

15%

4%

5%


12%

9%

Atrium

11%

Ply Gem Windows


5 to 49

50+

37%

51%

51%

33%

26%

11%

16%

23%

21%

21%

19%

11%

22%

21%

4%

5%

32%

13%

26%

16%

26%

8%

4%

60%

11%

13%

26%

8%

21%

13%

8%

29%

0%

11%

14%

5%

8%

15%

13%

9%

16%

4%

15%

5%

13%

11%

11%

9%

17%

11%

9%

19%

4%

10%

0%

14%

11%

8%

13%

13%

Crestline

11%

4%

8%

21%

5%

26%

9%

0%

16%

9%

4%

Simonton

7%

9%

8%

7%

5%

21%

6%

0%

8%

11%

0%

Alcoa

6%

4%

5%

7%

5%

11%

4%

5%

8%

2%

8%

Betterbilt

5%

0%

8%

4%

10%

5%

6%

5%

3%

11%

0%

Alside

4%

0%

0%

4%

20%

0%

3%

16%

3%

9%

0%

447


WINDOWS: VINYL Brand Used in the Past 2 years (continued) REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5%

0%

8%

4%

5%

11%

4%

Capitol

4%

4%

5%

4%

5%

0%

Ykk Ap

4%

4%

11%

0%

0%

Pgt Winguard

4%

4%

5%

0%

Superseal

4%

13%

3%

Royal Group

3%

9%

Cascade Windows

2%

Alliance Window Systems


5 to 49

50+

0%

0%

11%

0%

7%

0%

0%

6%

8%

0%

4%

11%

5%

2%

8%

5%

0%

6%

0%

5%

2%

4%

0%

0%

0%

4%

5%

3%

4%

4%

0%

4%

0%

0%

4%

0%

3%

0%

8%

0%

3%

0%

5%

5%

1%

0%

3%

2%

0%

1%

4%

0%

0%

0%

5%

0%

0%

3%

0%

0%

Great Lakes Windows By Ply Gem

1%

0%

0%

0%

5%

5%

0%

0%

0%

2%

0%

Pollard Windows Inc.

1%

4%

0%

0%

0%

0%

1%

0%

3%

0%

0%

Reynolds

1%

4%

0%

0%

0%

0%

1%

0%

3%

0%

0%


86%

78%

89%

93%

85%

84%

90%

79%

87%

87%

88%

None

14%

22%

11%

7%

15%

16%

10%

21%

14%

13%

13%

448


WINDOWS: VINYL Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

24%

30%

14%

25%

25%

32%

21%

16%

24%

23%

17%

Certainteed Silver Line (An Andersen Company) Milgard

9%

17%

16%

0%

0%

5%

11%

5%

16%

6%

4%

9%

9%

11%

14%

0%

5%

13%

0%

11%

9%

8%

6%

0%

0%

0%

35%

11%

3%

16%

3%

9%

8%

Atrium

4%

0%

8%

4%

5%

0%

7%

0%

0%

4%

13%

Alside

4%

0%

0%

4%

15%

0%

1%

16%

3%

6%

0%

Crestline

4%

0%

3%

11%

0%

5%

4%

0%

8%

0%

4%


4%

0%

0%

14%

0%

5%

4%

0%

3%

4%

4%

Capitol

3%

0%

3%

4%

5%

0%

4%

0%

0%

4%

4%

Thermastar By Pella

3%

4%

3%

4%

0%

5%

1%

5%

5%

0%

4%

Ykk Ap

3%

0%

8%

0%

0%

0%

1%

11%

0%

2%

8%

Betterbilt

2%

0%

3%

4%

0%

0%

3%

0%

3%

2%

0%

Pgt Winguard

2%

0%

5%

0%

0%

0%

3%

0%

0%

2%

4%

Ply Gem Windows

2%

0%

5%

0%

0%

0%

1%

5%

0%

4%

0%

Simonton

2%

0%

3%

4%

0%

0%

3%

0%

0%

4%

0%

Alcoa

1%

0%

0%

4%

0%

0%

1%

0%

0%

0%

4%


2%

0%

0%

4%

0%

0%

1%

0%

0%

2%

0% 449


80%

61%

81%

93%

85%

68%

86%

74%

76%

83%

83%

None

20%

39%

19%

7%

15%

32%

14%

26%

24%

17%

17%

Jeld-Wen

Under $150K- $500K $150K $499K +

UNITS BUILT


WINDOWS: VINYL Quality Ratings REGION

JELD-WEN ThermaStar by Pella Milgard Hurd Windows and Doors CertainTeed Weather Shield/Visions 2000 Silver Line (an Andersen Company) Simonton Alcoa Atrium Crestline Ply Gem Windows Alside BetterBilt Capitol Cascade Windows Royal Group Superseal PGT WinGuard CWD Windows and Doors by Ply Gem Great Lakes Windows by Ply Gem YKK AP Alliance Window Systems Reynolds Pollard Windows Inc.

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

5.20 5.02 4.95 4.91 4.86 4.74

5.35 4.71 4.00 4.43 4.88 3.50

5.23 5.28 4.53 4.84 5.16 5.13

5.25 4.54 4.64 5.28 4.53 4.93

4.95 5.67 5.95 5.17 4.67 5.00

5.94 6.00 5.30 5.27 5.00 5.33

5.05 4.53 4.71 4.79 4.77 4.44

4.72

4.77

4.89

4.50

4.86

5.25

4.72 4.66 4.61 4.61 4.51 4.30 4.22 4.10 4.09 4.08 4.05 4.05

4.40 4.17 4.17 3.85 3.71 3.86 3.57 3.29 3.43 3.86 4.50 3.67

4.87 5.25 5.06 4.71 4.62 4.50 4.44 4.55 4.20 4.33 3.25 4.38

4.55 4.60 4.86 5.00 4.50 4.25 4.11 3.86 4.38 4.00 3.75 3.00

5.14 4.29 4.22 4.75 4.75 4.45 4.60 4.60 4.22 4.25 4.25 4.60

4.04

3.14

4.12

4.33

4.00

3.43

4.00

3.87 3.83 3.70 3.65

3.57 3.50 3.57 3.71

4.00 3.40 3.60 3.20

UNITS BUILT

Less than 5

5 to 49

50+

5.00 5.57 5.36 5.00 5.11 5.14

5.38 5.19 5.06 4.90 5.17 4.83

5.24 5.30 5.03 5.36 5.00 5.05

4.85 4.09 4.55 4.00 4.00 3.89

4.54

4.86

4.67

5.18

4.13

5.33 5.00 4.67 5.00 4.57 4.50 4.50 4.33 4.43 4.50 4.43 4.33

4.44 4.44 4.54 4.44 4.46 3.82 4.04 3.95 4.05 3.77 3.60 3.85

5.00 5.14 4.78 4.71 4.67 5.38 4.60 4.40 3.80 4.33 4.67 4.33

4.86 4.79 4.71 5.09 4.88 4.23 4.00 4.29 4.46 4.44 4.20 4.17

5.00 4.91 4.65 4.67 4.55 4.76 4.73 4.57 4.33 4.38 4.60 4.56

3.75 4.08 4.40 3.55 4.00 3.60 3.70 3.22 3.22 3.29 2.80 3.29

4.57

4.25

3.94

4.00

4.44

4.08

3.43

4.00

4.80

4.29

3.81

4.33

4.00

4.40

3.50

3.33 4.33 3.50 3.00

4.50 4.25 4.25 4.40

4.17 4.38 4.43 4.00

3.50 3.33 3.00 3.27

4.40 4.33 4.33 4.33

4.17 4.00 3.83 4.14

4.20 4.30 4.22 3.88

450 3.14 2.60 2.60 2.60


WINDOWS: VINYL Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.38

5.86

6.47

6.58

6.35

6.92

6.20

Warranty

6.17

5.64

6.17

6.46

6.18

6.85

Product Price

5.95

5.50

6.27

5.88

5.88


5.91

5.14

6.20

6.08


5.77

5.71

6.13

5.69

5.07

5.44 4.47


Under $150K- $500K $150K $499K +


5 to 49

50+

6.64

6.43

6.51

6.05

5.97

6.43

6.43

6.23

5.70

5.92

5.88

6.29

6.11

5.79

6.05

5.76

6.15

5.77

6.29

6.07

5.87

5.75

5.85

5.06

6.77

5.53

5.86

6.07

5.69

5.50

5.63

5.92

5.94

6.23

5.47

6.14

5.89

5.69

5.40

4.79

5.40

5.92

5.29

6.08

5.28

5.50

5.61

5.41

5.25

4.29

4.37

4.65

4.53

5.31

4.27

4.57

4.64

4.36

4.45

451


WINDOWS: WOOD & CLAD-WOOD Brand Familiarity REGION

Andersen Marvin Jeld-Wen Pella Peachtree Weather Shield Kolbe & Kolbe Hurd Windows And Doors Milgard Eagle Crestline Windsor Windows & Doors Ply Gem Windows Loewen Thermal Guard Lincoln Sierra-Pacific Bilt Best Vetter Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

90% 89% 84% 80% 63% 62% 59% 58% 53% 50% 47% 43% 42% 38% 33% 33% 31% 30% 27% 96% 4%

85% 88% 71% 71% 47% 47% 59% 44% 32% 41% 41% 27% 27% 35% 32% 24% 21% 27% 27% 91% 9%

93% 85% 89% 89% 78% 70% 56% 63% 48% 48% 44% 52% 70% 33% 33% 41% 26% 30% 30% 96% 4%

96% 96% 89% 82% 71% 75% 75% 71% 57% 68% 68% 64% 36% 43% 39% 43% 32% 39% 32% 100% 0%

95% 84% 95% 79% 58% 53% 42% 58% 90% 42% 32% 37% 42% 42% 26% 21% 53% 21% 21% 100% 0%

Under $150K- $500K $150K $499K + 94% 89% 89% 89% 78% 61% 44% 50% 50% 39% 39% 44% 33% 22% 44% 33% 28% 22% 33% 94% 6%

91% 88% 81% 74% 60% 60% 53% 59% 50% 52% 50% 43% 47% 40% 38% 35% 29% 35% 29% 97% 3%

91% 91% 88% 84% 59% 63% 78% 63% 59% 53% 47% 47% 41% 44% 19% 28% 34% 25% 22% 97% 3%


5 to 49

50+

91% 91% 87% 82% 59% 61% 63% 56% 54% 54% 48% 44% 28% 37% 30% 30% 26% 26% 26% 96% 4%

95% 91% 81% 76% 67% 64% 57% 64% 55% 50% 52% 48% 55% 43% 41% 38% 36% 38% 33% 98% 2%

83% 75% 83% 83% 67% 50% 50% 50% 42% 33% 25% 33% 67% 25% 25% 25% 33% 17% 17% 452 92% 8%


WINDOWS: WOOD & CLAD-WOOD Brand Used in the Past 2 years REGION

Andersen Marvin Jeld-Wen Pella Milgard Crestline Weather Shield Peachtree Hurd Windows And Doors Kolbe & Kolbe Ply Gem Windows Eagle Windsor Windows & Doors Sierra-Pacific Bilt Best Lincoln Loewen Thermal Guard Vetter Indicated At Least One None

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

56% 42% 38% 35% 13% 12% 12% 11% 8% 7% 6% 5% 5% 4% 3% 3% 2% 1% 1% 89% 11%

62% 56% 35% 32% 3% 6% 9% 15% 6% 6% 3% 3% 3% 0% 0% 3% 3% 0% 0% 91% 9%

59% 37% 44% 41% 4% 15% 15% 11% 11% 0% 15% 7% 11% 4% 7% 4% 0% 4% 0% 85% 15%

71% 43% 36% 46% 0% 29% 25% 4% 7% 11% 0% 11% 4% 0% 0% 0% 0% 0% 0% 96% 4%

26% 32% 42% 26% 63% 0% 0% 16% 11% 16% 11% 0% 5% 21% 5% 5% 5% 0% 5% 90% 11%

Under $150K- $500K $150K $499K + 56% 50% 39% 33% 11% 11% 11% 39% 11% 11% 11% 6% 11% 17% 11% 0% 0% 6% 0% 89% 11%

67% 43% 38% 31% 9% 17% 16% 5% 9% 5% 5% 5% 5% 0% 0% 3% 0% 0% 0% 90% 10%

41% 41% 41% 50% 22% 6% 9% 6% 6% 9% 6% 6% 3% 6% 3% 3% 6% 0% 3% 94% 6%


5 to 49

50+

56% 50% 35% 37% 11% 15% 15% 11% 2% 4% 4% 4% 6% 2% 0% 0% 0% 0% 0% 91% 9%

64% 38% 43% 45% 14% 12% 14% 10% 19% 12% 10% 10% 7% 7% 5% 7% 5% 0% 2% 95% 5%

42% 33% 42% 8% 17% 8% 0% 17% 0% 8% 8% 0% 0% 8% 8% 0% 0% 8% 0% 453 75% 25%


WINDOWS: WOOD & CLAD-WOOD Brand Used the Most REGION

AVERAGE SALE PRICE

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5 to 49

50+

Andersen

29%

44%

26%

29%

5%

33%

36%

13%

30%

31%

17%

Marvin

17%

21%

15%

21%

11%

0%

22%

19%

22%

12%

17%

Pella

10%

12%

7%

18%

0%

6%

9%

16%

13%

10%

0%

Jeld-Wen

7%

0%

7%

7%

16%

11%

5%

6%

4%

5%

25%

Milgard

5%

0%

0%

0%

32%

6%

3%

9%

4%

10%

0%

Weather Shield

4%

0%

11%

4%

0%

0%

3%

6%

4%

5%

0%

Ply Gem Windows

3%

3%

7%

0%

0%

11%

0%

3%

2%

2%

8%

Sierra-Pacific

3%

0%

0%

0%

16%

6%

0%

6%

2%

5%

0%

Eagle

2%

0%

4%

4%

0%

0%

2%

3%

0%

5%

0%

Windsor Windows & Doors

2%

3%

0%

4%

0%

6%

2%

0%

2%

2%

0%

Crestline

1%

0%

0%

4%

0%

0%

2%

0%

2%

0%

0%

Loewen

1%

3%

0%

0%

0%

0%

0%

3%

0%

2%

0%

Peachtree

1%

0%

0%

0%

5%

6%

0%

0%

2%

0%

0%

Thermal Guard

1%

0%

4%

0%

0%

6%

0%

0%

0%

0%

8%


84%

85%

82%

89%

84%

89%

85%

84%

85%

88%

75%

None

16%

15%

19%

11%

16%

11%

16%

16%

15%

12%

25% 454


WINDOWS: WOOD & CLAD-WOOD Quality Ratings REGION

AVERAGE SALE PRICE

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +


5 to 49

50+

Andersen

5.74

5.69

6.44

5.44

5.22

5.71

5.87

5.52

5.69

5.78

5.90

Marvin

5.73

5.77

5.88

5.48

5.82

6.00

5.79

5.47

5.75

5.61

6.11

Pella

5.40

5.33

5.92

4.52

5.94

5.75

5.24

5.46

5.43

5.34

5.50

JELD-WEN

4.98

4.62

5.65

4.68

4.89

5.50

4.78

5.03

4.88

5.15

4.90

Weather Shield

4.94

4.44

5.76

4.62

4.73

5.09

4.84

5.05

5.11

4.85

4.33

Kolbe & Kolbe

4.77

4.10

5.56

4.67

5.11

5.12

4.72

4.73

4.89

4.50

5.17

Peachtree

4.69

4.44

5.22

3.95

5.27

5.43

4.38

4.74

4.91

4.36

4.88

Loewen

4.58

4.25

4.64

4.83

4.62

3.00

4.60

5.00

4.68

4.50

4.33

Hurd Windows and Doors

4.57

4.00

5.21

4.40

4.55

4.78

4.58

4.45

4.44

4.67

4.83

Milgard

4.56

3.18

5.21

3.94

5.44

4.89

4.43

4.60

4.32

4.87

4.60

Sierra-Pacific

4.43

3.71

5.12

3.33

5.27

5.20

4.00

4.75

4.50

4.20

5.00

Windsor Windows & Doors

4.43

3.67

5.07

4.28

4.43

4.12

4.23

4.93

4.36

4.55

4.25

Eagle

4.40

3.57

5.13

4.47

4.33

3.57

4.59

4.39

4.38

4.57

3.75

Ply Gem Windows

4.36

3.44

5.10

3.90

4.12

4.17

4.36

4.46

4.00

4.70

4.12

Lincoln

4.32

3.62

5.15

4.08

3.75

3.67

4.32

4.78

4.28

4.50

3.67

Thermal Guard

4.24

4.00

5.10

3.73

4.20

5.00

4.00

4.17

4.59

4.00

3.67

Bilt Best

4.15

3.22

5.33

3.91

4.25

4.75

4.00

4.25

4.20

4.12

4.00

Crestline

4.08

3.50

4.85

3.89

4.33

4.00

4.03

4.20

4.19

4.09

455 3.00

Vetter

3.87

3.22

4.44

3.78

4.25

3.50

3.83

4.29

4.00

3.93

2.50


WINDOWS: WOOD & CLAD-WOOD Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.70

6.66

6.77

6.60

6.81

6.69

6.57

Warranty

6.43

6.55

6.59

6.24

6.31

6.12


6.01

6.10

6.32

5.80

5.75

5.92

5.86

6.18

5.92

5.83

5.66

6.45

Product Price

5.79

5.45


5.50


4.85


Under $150K- $500K $150K $499K +


5 to 49

50+

6.93

6.76

6.65

6.56

6.45

6.59

6.35

6.54

6.44

6.31

6.08

5.70

6.09

5.92

6.00

5.69

5.56

6.00

6.00

6.02

5.89

5.56

5.60

5.62

5.62

5.84

5.93

5.80

5.78

6.11

6.55

5.52

5.81

5.50

5.82

5.93

5.67

5.84

6.22

5.31

5.82

5.68

5.12

5.00

5.69

5.44

5.48

5.73

4.67

5.07

4.86

4.68

4.69

4.12

5.10

4.81

4.46

5.41

4.56

456


WINDOWS: SKYLIGHT/ROOF Brand Familiarity REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Less than 5

5 to 49

50+

Velux

88%

92%

80%

96%

95%

100%

82%

100%

94%

93%

62%

Solatube

73%

67%

77%

78%

71%

75%

72%

78%

72%

78%

69%

Andersen

72%

88%

69%

67%

67%

80%

73%

63%

74%

81%

39%

Sun Tunnel

50%

63%

51%

41%

43%

55%

45%

56%

49%

54%

39%

Weather Shield

46%

38%

49%

44%

48%

55%

42%

44%

47%

46%

31%

Alcoa

42%

50%

37%

37%

43%

45%

45%

30%

45%

39%

31%

Wasco

36%

50%

26%

30%

48%

35%

33%

44%

43%

32%

23%

Sun-Tek Mfg

28%

33%

26%

26%

29%

50%

25%

19%

30%

27%

23%

ODL

22%

25%

17%

19%

29%

30%

22%

15%

21%

24%

15%

U.S. Sunlight Corp.

22%

25%

17%

19%

24%

30%

18%

19%

17%

24%

23%


96%

96%

94%

100%

95%

100%

93%

100%

100%

98%

77%

4%

4%

6%

0%

5%

0%

7%

0%

0%

2%

23%

None

Under $150K- $500K $150K $499K +

UNITS BUILT

457


WINDOWS: SKYLIGHT/ROOF Brand Used in the Past 2 years REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Velux

75%

83%

63%

89%

71%

85%

67%

Andersen

35%

58%

29%

22%

33%

45%

Solatube

26%

8%

23%

33%

48%

Sun Tunnel

11%

4%

3%

22%

Weather Shield

9%

8%

17%

Wasco

6%

4%

Alcoa

5%

ODL


5 to 49

50+

89%

79%

76%

62%

35%

26%

34%

37%

31%

15%

27%

37%

23%

37%

15%

14%

5%

13%

7%

9%

15%

0%

4%

5%

10%

10%

7%

11%

5%

15%

11%

0%

10%

15%

5%

4%

6%

5%

15%

4%

9%

0%

5%

5%

5%

4%

4%

7%

0%

2%

4%

3%

0%

0%

0%

3%

0%

0%

5%

0%

Sun-Tek Mfg

2%

0%

3%

4%

0%

5%

2%

0%

0%

5%

0%

U.S. Sunlight Corp.

1%

0%

3%

0%

0%

0%

2%

0%

0%

2%

0%


89%

92%

80%

100%

86%

85%

85%

100%

94%

88%

69%

None

11%

8%

20%

0%

14%

15%

15%

0%

6%

12%

31%

458


WINDOWS: SKYLIGHT/ROOF Brand Used the Most REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Velux

56%

63%

49%

74%

38%

80%

45%

Andersen

14%

21%

14%

7%

19%

5%

Solatube

8%

0%

9%

7%

19%

Sun Tunnel

3%

0%

0%

7%

Weather Shield

2%

0%

3%


83%

83%

None

17%

17%


5 to 49

50+

63%

60%

54%

46%

20%

11%

17%

12%

15%

0%

12%

7%

4%

15%

8%

0%

0%

3%

0%

4%

0%

0%

4%

0%

0%

2%

4%

4%

0%

0%

74%

100%

76%

85%

82%

85%

89%

81%

69%

26%

0%

24%

15%

18%

15%

11%

20%

31%

459


WINDOWS: SKYLIGHT/ROOF Quality Ratings REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Under $150K- $500K $150K $499K +

Velux

6.18

6.13

6.00

6.50

6.10

6.35

6.10

Andersen

5.67

5.55

5.70

5.61

5.86

6.00

Solatube

5.10

4.59

4.86

5.52

5.53

Sun-Tek Mfg

4.81

4.11

4.80

5.29

Weather Shield

4.73

4.10

5.05

Alcoa

4.72

4.54

Sun Tunnel

4.68

Wasco


5 to 49

50+

6.22

6.32

5.95

6.38

5.64

5.44

5.71

5.65

5.40

5.67

4.93

5.05

5.10

5.19

4.78

5.33

4.80

4.94

4.40

5.06

4.36

5.00

4.25

5.30

4.73

4.82

4.50

4.79

4.58

5.00

4.87

4.80

4.67

5.33

4.79

3.89

4.54

4.82

5.50

4.56

4.35

5.27

4.89

5.09

4.70

4.33

4.66

4.82

4.20

4.56

4.23

4.60

4.75

4.80

4.57

4.86

4.00

4.68

4.23

5.00

U.S. Sunlight Corp.

4.54

3.57

4.57

5.20

5.20

4.50

4.62

4.40

4.55

4.60

4.33

ODL

4.46

3.83

4.00

5.00

5.17

4.33

4.71

3.75

4.50

4.50

4.00

460


WINDOWS: SKYLIGHT/ROOF Importance of Factors Influencing Brand Selection REGION

AVERAGE SALE PRICE

Total

Northeast

South

Midwest

West

Product Performance

6.71

6.80

6.73

6.74

6.50

6.82

6.65

Warranty

6.31

6.20

6.31

6.56

6.06

6.82


6.25

6.40

6.23

6.44

5.75

Product Price

5.90

5.95

6.04

5.74

5.90

6.00

6.08

5.48

5.40

5.11 4.98

Availability Of Product Through Your Dealer Strength Of Manufacturer'S Brand/Reputation Strong Relationship With The Manufacturer/Dealer Green/Sustainable Features

Under $150K- $500K $150K $499K +


5 to 49

50+

6.74

6.79

6.61

6.67

6.18

6.22

6.32

6.27

6.44

6.76

6.20

5.96

6.34

6.00

6.67

5.88

6.12

5.94

5.65

5.85

5.88

6.22

5.89

5.50

6.47

5.94

5.39

5.87

5.85

6.22

5.31

5.89

5.19

6.29

5.45

4.96

5.62

5.24

5.67

5.00

4.81

5.67

4.81

5.35

5.33

4.48

5.28

4.85

5.22

4.75

5.08

5.26

4.62

5.47

5.06

4.43

5.19

4.70

4.89

461