Web Accessibility Benefits. Accessibility standards help with: >SEO. >Mobile websites ... Performing SEO Duties. W
Editing the Web Without Lowering Your Standards Erin Brenner Owner, Right Touch Editing
What You Can Do Shape Copy for Online Reading Format Copy for Online Reading Ensure Everyone Can Access the Site Help Copy Get Found Online
Shape Web Copy
Make headlines specific and clear.
Write Descriptive Headlines
Readers know what they’re getting Search engines will understand context
Shape Web Copy
Write descriptive subheads.
Shape Web Copy
Create short paragraphs.
Shape Web Copy
Top-load paragraphs.
Top-Load Paragraphs After Our Dog Sitter Direct option meets the needs of busy professionals and others who may require emergency and last-minute services. Even Shorter
Dog Sitter Direct meets the needs of busy dog owners who require emergency and last-minute services.
Shape Web Copy
Front-load sentences.
Shape Web Copy
Prefer lean sentences over wordy ones.
Trim the Deadwood Use prenominal adjectives: A decision to buy a buying decision the impact of the content the content’s impact
Trim the Deadwood Prefer single verbs over verb phrases:
are able to can
Trim the Deadwood Use present tense instead of present progressive:
is going go
Trim the Deadwood Turn nominals into verbs:
make it clear that expectations for students clearly expect students
Trim the Deadwood Before An example is the use by XYZ Inc. of big href="http://www.copyediting.c om">Copyediting
Validate Your Code Validate HTML and XML: http://validator.w3.org/ More resources at http://www.w3.org/TR/2014/NOTE -WCAG20-TECHS-20140916/G134
Accessibility Through Text Make text easily readable. Use plain language. Plain language tips: http://www.plainlanguage.gov/
Accessibility Through Text Avoid chunks of italics Avoid unusual foreign words
Marriage was considered a logical step for a bachelor, as can be seen in the first chapter of the novel Pride and Prejudice: It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. However little known the feelings or views of such a man may be on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered the rightful property of some one or other of their daughters.
Accessibility Through Text Provide text alternatives for non-text content.
Accessibility Through Text Provide text alternatives for time-based media.
Accessibility Resources WCAG 2.0 (Web Content Accessibility Guidelines 2.0) http://www.w3.org/TR/UNDERS TANDING-WCAG20/
WCAG 2.0 Quick Reference List
http://www.w3.org/WAI/WCAG20/quickref/Overview.php
WebAIM’s WCAG 2.0 Checklist
http://webaim.org/standards/wcag/checklist
What Is SEO?
Making choices in copy and design that help readers find your site
Performing SEO Duties
Write descriptive headlines and subheads.
Performing SEO Duties
Front-load headlines.
Performing SEO Duties
Write descriptive captions and alt text.
Link Smartly For hypertext, use terms that appear on the landing page. Link to reputable sites to share in their reputation.
Performing SEO Duties
Fill in all the metadata.
Learn More About SEO “58 Resources to Help You Learn and Master SEO” (Kissmetrics) Moz, especially “Learn SEO and Search Marketing” Search Engine Land, especially “What Is SEO/Search Engine Optimization”
Thank You!
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