2 Daily buy/Sunday, add each weekly for $3.50 pci. 1 Daily buy, add each weekly for $5 pci. Non-profit advertisers bille
2016
Advertising Rates and Information Portsmouth Herald • Foster’s Daily Democrat • Seacoast Sunday Rochester Times • Hampton Union • Exeter News-Letter York County Coast Star • The York Weekly • Sanford News Edge Magazine • Seacoastonline.com • Fosters.com • Limelight Deals Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated. Spanning its communities from paper to online portal, The Portsmouth Herald, Foster’s Daily Democrat, Seacoast Sunday, Seacoastonline. com, Fosters.com and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list.
2016
SMG
Distribution
Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.
VT
NH
ME Portland
Limerick Manchester
53 miles
Portsmouth 55 miles
Wolfeboro
MA
Waterboro Shapleigh
brookfield WAKEFIELD
Saco Old Orchard Beach
lYMAN
acton
ALTON
Boston
mIDDLETON
Alfred Biddeford Arundel
mILTON nEW dURHAM
Sanford
Kennebunk
Lebanon FARMINGTON
Kennebunkport
North Berwick Wells Berwick
Rochester STRAFFORD
Somersworth
Ogunquit
South Berwick NORTHWOOD
The York Weekly Dover
York
Madbury
Lee
Durham Newington
Newmarket
published Mon. – Sat. 26,952 readership
Kittery
Portsmouth
Epping Newfields
Kittery Point
New Castle
Rye
Rochester Times
Hampton
Hampton Falls
Seabrook South Hampton
Exeter News-Letter
published Mon. – Sat. 25,342 readership
North Hampton
East Kingston
published Fridays 7,738 readership
Foster’s Daily Democrat
Exeter
Kensington
Hampton Union
published Fridays 9,063 readership
Greenland Stratham
published Wednesdays 4,544 readership
Portsmouth Herald
Eliot
Brentwood
published Thursdays 9,531 readership
Rollinsford
Barrington
NOTTINGHAM
York County Coast Star
Seacoast Sunday
published Sundays 65,703 readership
published Thursdays 31,200 readership
Sanford News
published Thursdays 5,525 readership
Guidelines Payment Policy – To qualify for contract discounts, advertisers must not have an outstanding balance due for over 60 days. No advertising will be accepted from any advertiser whose balance exceeds 60 days. Accounts 15 days and older are subject to 2% interest per month, 24% per year. Advertisers are responsible for all contracted spending or insertions. Performance will be assessed at the end of the contract period. A credit rebate may be issued or the account will be charged, based on the actual contract level/revenue achieved, according to the published rate card. Creative Solutions Ad Creation Charge – New & Pickup ads with greater than 25% of changes will be charged the following flat fee per buy
Pickup ads with less than 25% of changes will be charged the following flat fee per buy
Page Size Double-Truck $100.00 $15.00 Full Page $60.00 $20.00 Half Page $40.00 $15.00 Quarter Page $30.00 $10.00 Other Size $15.00 $10.00 Digital $25.00 $15.00
Each client will receive a maximum of two (2) proofs. Clients requesting additional proofs may be charged an additional $10.00 per proof. Copy changes on proofs must be provided a minimum of 4 hours prior to deadline. Commissionable Discounts – All rates are net. Commissionable discounts must be approved prior to publication by the Director of Advertising. Copy – All advertising is accepted subject to approval of the Publisher, who reserves the right to revise or reject any questionable advertisements at any time. Correction Policies – SMG assumes no liability for omission of advertisements. Errors in content must be brought to the sales representative’s attention immediately following the first insertion date. We will make good in space or credit only for the portion of the ad that is incorrect. Cancellations – After the printed deadline, cancellations are not accepted. Cancellations after deadline are subject to full charge of the space reserved. Position Requests – SMG will try to meet position requests; requests are not guaranteed. Guaranteed positioning can be purchased at a 25% premium. Subject to availability. Non Publishing Holidays – Christmas and New Year’s Day. Cash, check or credit cards accepted. Ask your Account Executive for a credit application if you would like to establish an account with us. Rates and deadlines are subject to change.
print specifications Retail rates are based on a six column format. A full page is six columns wide by 20.5 inches deep for a total of 123 inches. Advertisements over 19.5 inches deep will be charged full column depth. The smallest ad we accept is one column by two inches. Quarter inch increments can be used for depth. An ad occupying two full pages plus the column between pages (a double truck) is charged for 266.5 inches (13 columns by 20.5 inches). Special sections are often formatted in a tabloid or booklet. Tabloid rates are based on five columns. A full tab page is five columns wide by 11 inches. Classified rates are based on a nine column format. A full page is nine columns by 20.5 inches deep for a total of 184.5 inches. Retail Column Widths 1 column = 1.697 inches 2 columns = 3.533 inches 3 columns = 5.368 inches 4 columns = 7.204 inches 5 columns = 9.04 inches 6 columns = 10.875 inches EDGE ad sizes
width depth
full page half page (V) half page (H) quarter page eighth page sixteenth page
9.75” 4.813” 9.75” 4.813” 4.813” 2.344”
media requirements For electronic files, a PDF (Adobe Portable Document Format) is strongly suggested. Files must be print optimized with all fonts embedded. For additional acceptable electronic file formats, call your advertising representative or visit www.seacoastonline.com.
electronic transfer Email:
[email protected] AdSEND Code: NHPOR
Classified Column Widths 1 column = 1.146 inches 2 columns = 2.362 inches 3 columns = 3.578 inches 4 columns = 4.794 inches 5 columns = 6.01 inches 6 columns = 7.226 inches 7 columns = 8.442 inches 8 columns = 9.658 inches 9 columns = 10.875 inches
12.25” 12.25” 6” 6” 2.9” 2.9”
MANAGEMENT TEAM: Publisher – John Tabor Executive Editor – Howard Altschiller Circulation Director – Dennis Thompson Advertising Director – Andrew Chernoff Advertising Sales Manager – Mike Swiderski Classified Manager – Sandra Titus Creative Services Manager – Therese SanSoucie Digital Advertising Manager – Peter Ross Our offices ARE located at: 111 New Hampshire Ave., Portsmouth, NH 03801 Phone: (800) 439-0303 Fax: (603) 427-0550 11 Main Street, Dover, NH 03820 Phone: (603) 742-4455
Office Hours: Monday - Friday 8am - 5pm
2016
SMG open Rates
Retail Rates Dollar Volume
(PCI)
One Daily One Sunday One Sunday+ME Any NH Weekly** Any ME Weekly All NH Weeklies All ME Weeklies
$24.19 $39.14 $49.64 $13.19 $15.64 $31.38 $20.64
One Daily +1 weekly One Daily +2 weeklies One Daily +3 weeklies One Daily +4 weeklies One Daily +5 weeklies One Daily +6 weeklies
$29.19 $34.19 $39.19 $44.19 $49.19 $54.19
Two Dailies Two Dailies +1 weekly Two Dailies +2 weeklies Two Dailies +3 weeklies Two Dailies +4 weeklies Two Dailies +5 weeklies Two Dailies +6 weeklies
$34.12 $37.62 $41.12 $44.62 $48.12 $51.62 $55.12
Annually 2,500-5k 5,001-10k 10,001-25k 25,001-50k 50,001-75k 75,001-100k 100,001-135k 135,001-175k 175,001-210k
Discount 10% 15% 20% 25% 30% 35% 40% 50% 60%
*Frequency discount +3% per buy added, must run same week. **HU/EN is forced buy. ***Legals are not eligible for combination rates. Add color for an additional 15% of the cost of the ad. Add a Weekly: 2 Daily Buy/Sunday, add each weekly for $3.50 pci 1 Daily Buy, add each weekly for $5 pci Non-profit advertisers billed at $25,000 DV level. Additional Ad Enhance charge up to $15 may apply to price of ad
advertising
Tips
How does your consumer shop? Media consumption is fragmented today. Make sure you’re putting your ad in the right place.
How often should you advertise? This depends upon several key points. How thin is your market? How often is the product purchased? How much competition do you have? Other variables include:
Is it a new product or service? A new product or service will require a high frequency to build awareness.
Is it a new campaign? To establish awareness of a new campaign, a higher level of frequency is required. However, an ongoing campaign can use a lower frequency level since it is a “reminder.”
deadlines Publication (Day) Deadline Portsmouth Herald, Foster’s Daily Democrat (Mon)
Thursday, 4:30pm
Portsmouth Herald, Foster’s Daily Democrat (TUES)
Friday, 4pm
Portsmouth Herald, Foster’s Daily Democrat (Wed)
Monday, 4:30pm
York Weekly (Wed)
Monday, noon
York County Coast Star and York Weekly classified display (Wed & Thurs)
Monday, noon
Portsmouth Herald, Foster’s Daily Democrat (Thurs)
Tuesday, 4:30pm
York County Coast Star (Thurs)
Monday, 4:30pm
Sanford News (Thurs)
Monday, 4:30pm
Rochester Times (Thurs)
Monday, 4:30pm
Edge Magazine (Thurs)
Thursday, 3pm
Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster’s Daily Democrat (Fri)
Wednesday, 4:30pm
Portsmouth Herald, Foster’s Daily Democrat (Sat)
Thursday, 4:30pm
Seacoast Sunday (Sun)
Wednesday, 4:30pm, retail & class display
Seacoast Funday (TV listings and Comics)
Two Tuesdays prior to publication, 4:30pm
Beachcomber Magazine (Fri, Seasonal May – Sept)
Tuesday, 12pm
Is the store or service dominant in its category? A brand that is dominant in its category might require less frequency due to existing higher consumer acceptance levels and a generally higher level of awareness. Consequently, a minor brand will require a higher level of frequency to establish its market position.
Brand loyalty. The higher the brand loyalty in purchasing the product or service on the part of the public, the lower the frequency requirements.
Competitive stance in the marketplace. If the determination is made to meet or beat the competition in the market, then higher frequency is probably needed. Remember that the higher the level of competitive advertising in the market, the higher the frequency required to maintain a share of the voice.
2016
SMG
Special Advertising
premium placement
co-op advertising
Rates – Price per ad, per insertion. These rates are flat. No other discounts apply.
Let Seacoast Media Group’s co-op department help you find unused co-op dollars.
13 Weeks 26 Weeks 52 Weeks Business Front: 6 col. x 3”, full color included Seacoast Sunday $858 $758 $657 Monday-Saturday $495 $438 $380
Here’s how it works: 1. Simply write down the names of any product you regularly purchase from a manufacturer or distributor.
Sports Front: 6 col. x 3”, full color included Seacoast Sunday $858 $758 $657 Monday-Saturday $495 $438 $380 Weather Page: 6 col. x 3”, full color included Seacoast Sunday $958 $844 $729 Monday-Saturday $539 $477 $413 Preprint Wrap: full page, 6 col. x 20.5”, full color included Seacoast Sunday $1,299 $1,169 $975 Rates are flat no other discounts apply. Additional Ad Enhance charge of up to $15 may apply. SMG designed creative subject to additional fees.
funeral notices & obituaries The Portsmouth Herald, Foster’s Daily Democrat, Exeter News-Letter, Hampton Union, The York Weekly, York County Coast Star, Rochester Times and Sanford News will provide all families with a 125-word standard obituary free of charge.*
front page ads Available Monday through Sunday
The cost of listing services in each paper is $75 for up to 100 words. There will be an additional charge if the service listing appears in another paper or edition. A premium services announcement is available at a rate of $1.50 per word beyond the 100-word limit in the Portsmouth Herald, Foster’s Daily Democrat, Exeter News-Letter and Hampton Union and $1 per word above the limit in The York Weekly, York County Coast Star, Rochester Times and Sanford News.
Full color, 2 col. x 3.5” ad. 13 week, 26 week or 52 consecutive week contracts available. You pick the day and the publication. Exclusive positioning - only one front page ad each day. Subject to availability. Rates – Price per ad, per insertion. These rates are flat. No other discounts apply.
RATES prices are per ad
2. Record your merchant number next to each product. Let us do the rest! We will: • Research any available co-op dollars you may have. • Report to you our findings within 10 working days. • Assist you in applying the co-op to your advertising schedule. • Produce an end-of-month co-op statement and tear sheets for easy reimbursement.
Open 13 wk 26 wk 52 wk
Portsmouth Herald
$280 $245 $220 $170
Foster’s Daily Democrat
$280 $245
$220
$170
Seacoast Sunday
$500 $435 $390 $303
Exeter News-Letter & Hampton Union (Fri)
$305 $265 $240 $185
York Weekly (Wed)
$155 $135 $122 $95
$230 $205 $180 $155 York County Coast Star (Thurs) $163
*If obituary includes service information the services charge of $75 applies.
Rochester Times (Thurs)
$208 $180
$127
Sanford News (Thurs)
$208 $180 $163 $127
special rates Non-Profit, Card of Thanks, Funeral Notices and In-Memoriam advertising is billed at the $25,000 Volume Rate. Political ads are billed at open rates; pre-payment required and ads must meet all Federal Election Campaign Act Regulations. Legal Notices, Annual Reports, Bank Statements, Requests for Bids, Bankruptcy Notices and Forbidding Trusts are billed at the open rate or earned contract rates plus $30 per notice internet fee. Notarized Affidavits will be provided for a $5.00 fee.
Inserts pre-print rates To insert into any carrier-delivered SMG publication Volume: per year 1 6-12 13-26 27-40 41-51 52-78 78+ Cost Per Thousand Home Delivered* $75 $65 $62 $60 $57 $52 $47 *includes all pubs other than YCCS
Volume: Per Year 1 6-12 13-26 27-40 41-51 52-78 78+ York County Coast Star Cost Per Thousand 8.5x11 $60 $57 $55 $52 $51 $49 $47 4 Page $65 $60 $57 $55 $53 $52 $50 8 Page $68 $62 $60 $57 $56 $55 $52 12 Page $75 $68 $65 $62 $61 $60 $57 16 Page $83 $75 $73 $70 $69 $68 $65 20 Page $88 $83 $81 $78 $77 $75 $73 24 Page $96 $91 $88 $86 $85 $83 $81 Direct Mail Inserts, Saturation Mail delivered through A.N.N.E. partnership Volume: Per Year 1 6-12 13-26 27-40 41-51 52+ TMC Cost Per Thousand Single Sheet up to .35oz $72 $69 $65 $59 $55 $51 4 Page up to .55oz $78 $77 $73 $66 $62 $59 8 Page up to .7oz $85 $82 $78 $72 $68 $65 12 Page up to 1.05oz $91 $88 $85 $78 $74 $72 16 Page up to 1.4oz $117 $114 $111 $104 $95 $91 20 Page up to 2.25oz $163 $160 $156 $155 $151 $150 24 Page up to 2.5oz $176 $173 $169 $168 $165 $163 *No other discounts can be applied to pre-print rates, revenue from pre-prints counts towards fulfillment of dollar volume contract with Seacoast Media Group.
Pre-print Technical Info - The maximum size pre-print that will fit our papers is 10.5” x 12”. The minimum size is 7” x 7”. Single sheets should be on 70 lb. stock or heavier. Minimum insertion fee is $150. Space reservation is 12 days prior to publication. Delivery deadline is 10 days prior to publication. Inserts should be stacked on pallets, strapped and shrink-wrapped. No boxes except for single sheets and postcards. No inserts on Monday. Add 2% to all quantities sent for spoilage. Insert frequency rates are for a 12 month period. Zoning is available only in Seacoast Sunday, Portsmouth Herald and Foster’s Daily Democrat. Pre-print Shipping Address - For Portsmouth Herald, Hampton Union, Exeter News-Letter, York Weekly, York County Coast Star ship inserts to: 111 New Hampshire Avenue, Portsmouth, NH 03801. For Foster’s Daily Democrat, Rochester Times, Sanford News ship inserts to: 150 Venture Drive, Dover, NH 03820. For Shared Mail delivered to all non-subscribers in partnership with A.N.N.E. affiliate Eastern Marketing Services (EMS) ship inserts to: Upper Valley Press, Attn: EMS, 446 Benton Road, North Haverhill, MA 03774 Ask about our We Print pricing.
custom/vendor publications Prices based on tabloid size. Print cost only. Content support available at additional cost. Printed 4 pages 8 pages 12 pages 16 pages 5,500 $1,134 $1,890 $2,365 $3,401 10,000 $1,475 $2,561 $3,366 $4,736 17,500 $2,040 $3,680 $5,033 $6,912 22,000 $2,407 $4,380 $6,064 $8,325 31,000 $3,145 $5,780 $8,123 $11,053 35,000 $3,471 $6,403 $9,038 $12,265 40,000 $3,880 $7,181 $10,183 $13,781 104,500 $9,160 $17,218 $24,943 $33,331 Distribution To insert into Portsmouth Herald, Foster’s Daily Democrat, Hampton Union, Exeter News-Letter and Rochester Times per 1,000 $30 $30 $30 $30 to insert into York Weekly, York County Coast Star and Sanford News per 1,000 $40 $42 $46 $52 to insert in Total Market Coverage per 1,000 $54 $66 SMG write & edit $350 $350 bindery per 1000
na
$525
na
$82
$91
$700
$24
$24
$2,000 or 40% deposit, whichever greater, due before print date. The design and pagination of the section is included in the price. All sections printed on 35# premium bright white paper. Prices are subject to change, subject to paper cost.
2016
SMG
Classifieds
display rates
SEACOAST AND TRI-CITIES
Real Estate
classiFied disPlay RATE DESCRiPTiON
All other NH/ME combo All other Sunday All other NH open rate All other ME open rate
PCi- PER DAY
PubliCATiON
$33.15 $26.52 $24.31 $13.65
NH and Maine NH Classifieds NH Classifieds Maine Classifieds
HOMES & HOME IMPROVEMENT JANUARY 2016
emPloyment RATE DESCRiPTiON
Employment NH open Employment NH/ME combo Employment ME Employment agency net Employment agency Pu - net Seacoast Careers/print combo
PCi- PER DAY
PubliCATiON
$19.95* $29.10 $14.55 $37.00 $21.00 $105**
NH Classifieds NH and Maine Classifieds Maine Classifieds NH and Maine Classifieds NH and Maine Classifieds SeacoastCareers.com
PORTSMOUTH, NH
THE WOODLANDS 3500 Sq Ft five bedroom, four bath home Gracious front entry which boasts soaring ceilings with a NEW palladium window. Oversized kitchen flows into dining area and family room with fireplace. 14 NEW WINDOWS. Spacious home office over two car garage, three full floors of living space, three zoned heating, sunny back yard that abutts 72 acres of conservation land. Fabulous community recreation center, complete with heated pool, tennis courts, outdoor basketball court and playground. Located just minutes from seacoast beaches and downtown Portsmouth. $499,900
* Pick up a 2nd day for 25% discount; 3-7th days get 40% discount (must run within 7 days to receive discount) **Forced buy all help wanted display ads run on Seacoast Careers for 14 days and Monster.com for 7
Published by Seacoast Media Group See additional listings at
www.seacoastrealestate.com
service directory RATE DESCRiPTiON
PCi- PER DAY
MiNiMuM buY
PubliCATiON
Service Directory NH 13x Service Directory Sunday Service Directory NH 30x Service Directory ME 8 wks Service Directory ME 26 wks Service Directory ME 52 wks
$11.50 $12.48 $8.94 $9.00 $7.20 $6.00
1col x 2” for 13 insertions = $299.00 1 colx2” ad for 4 Sundays = $99.84 1col x 2” ad for 30 days = $536.40 2 col x 1.5” ad for 8 weeks = $180.00 2 col x 1.5” ad /6 mos. = $86.400/mo. 2 col x 1.5” ad/ 12 mos. = $72.00/mo.
NH Classifieds NH Classifieds NH Classifieds Maine Classifieds Maine Classifieds Maine Classifieds
nh classiFieds - choose the day and your ad appears in all publications that publish on that day Seacoast Sunday Sunday Portsmouth Herald Mon. - Sat. Foster’s Daily Democrat Mon. - Sat. Hampton union Fri. Exeter News-letter Fri. Rochester Times Thurs. (scheduled on Wed.) me classiFieds include all three York Weekly Wed. York County Coast Star Thurs. Sanford News Thurs.
Seacoast Real Estate Rates include listings on SeacoastRealEstate.com
2 full facing pages full page 1/2 page horizontal back page quarter page
open rate $850 $550 $400 $750 $200
6 issues 12 issues color $795 $695 $200 $495 $445 $100 $355 $295 $50 $695 $650 included n/a n/a included
Rates for non real estate advertising open rate color full page $325 $100 half page $180 $50 quarter page $95 $25 For online listing customers: a $140 charge is allocated to the Internet to come off of the print price.
Classifieds line ad rates
online rates
car/transPortation AuTO MAX EXPOSuRE – Print: 10 line ad for 30 days in NH classifieds and 4 weeks in the Maine classifieds, 30 days online at Seacoastonline.com/cars for $29. AuTO QuiCK SAlE – Print: 10 line ad for 10 days in the NH classifieds, 2 weeks in the Maine classifieds, 10 days online at Seacoastonline.com/cars for $19. ONliNE ONlY Ad 2 days online at Seacoastonline.com/ cars with limited text free (must be placed online).
real estate online Packages www.SeacoastRealEstate.com open rate 3 mos. Premium Automatic Post N/A $295 (from listHub, unlimited listings) basic Manual Post $169 $130
merchandise MAXiMuM EXPOSuRE – 14 days in NH classifieds, 14 days online, 5 line ad $39. QuiCK SAlE AD – 7 days in NH classifieds, 7 days online, 5 line ad $20. MERCHANDiSE FOR SAlE uNDER $500 – Single items under $500. Your 5 line ad runs for 3 days in NH classifieds, 1 issue of ME classifieds and online for 3 days FREE. Must be placed online or mailed. yard sales NH ClASSiFiEDS – 3 days print and online, 15 line ad for just $32.40 ME ClASSiFiEDS – 1 day in print, 4 days online, 15 lines $24.75 Buy both NH and ME classifieds for $39.90 (deadline is Tues at 11 a.m.) helP wanted ElEVATiON PACKAGE – 2 Sundays in Seacoast Sunday, 10 lines of text and 30 days online for $213.50 EMPlOYMENT FOuNDATiON PACKAGE – includes 3 consecutive days NH classifieds, 10 lines of text plus 14 days online for $191.25 EMPlOYMENT ONliNE ONlY – 30 days includes spotlight upgrade for $199. rEAl ESTATE MAXiMuM EXPOSuRE AD – 5 line ad for 10 days NH classifieds, 10 days online, $158.50. QuiCK SAlE AD – 5 line ad for 7 days NH classifieds, 7 days online, $119. ONliNE ONlY – 30 days online only, upload photos, $99. business service directory NH ClASSiFiEDS – 4 line ad runs everyday for 4 weeks in print and online, cost is $140. NH ClASSiFiEDS – 4 line ad runs everyday for 8 weeks in print and online, cost is $264.32. ME ClASSiFiEDS – 4 line ad runs for 4 weeks in print and 4 weeks online, cost is $84. MAiNE ClASSiFiEDS – 1 week print, 4 lines, 7 days online, $31.50. Extra lines are $3.50 each. Add your logo or photo to your line ad for just $5
6 mos. $250
12 mos. $195
$118
$107
Single listing for 30 days – $99 Single listing with display ad purchase – $50 Real Estate feed packages available for multiple location offices, please inquire. helP wanted online Packages www.SeacoastCareers.com Online only single job posting for 30 days – $180 STANDARD lOCAl PACKAGE – unlimited access to resume database, company profile with link to job listings and four ongoing job slots. 3 months at $188 per month or 12 months at $148 per month ENHANCED lOCAl PACKAGE – unlimited access to resume database, company profile with link to job listings and eight ongoing job slots. 3 months at $360 per month or 12 months at $280 per month Contract advertisers receive a 25% discount off help wanted display rates. Multi Media packages available for recruiting across multiple SMG print and online products, please inquire.
The best way to market your auto inventory online in a dealer friendly marketplace. We will help you increase your profits while protecting and increasing your market share. PROGRAM iNCluDES: • Expanded Audience Exposure • Enhanced Inventory features • Complete inventory uploaded daily • Multiple photos • Multiple links to your Web site • No conquest or competitive ads on your detail pages • Prominent contact lead form • Lead management and tracking tools • Email and telephone call tracking • On demand reporting Dashboard • 5 line ads per month
Franchise DEAlErS $1,295 indePendent DEAlErS 100+ cars – $1,095 40-100 cars – $795 25-40 cars – $595 less than 25 cars – $400
2016
SMG
Online Ads
box ads box Ads are the foundation of online advertising, and are the standard for building brand awareness. They reach a large audience and have a healthy return on your investment. While box Ads are available on all pages, you can select the audience that’s most desirable for your business with a Targeted banner Campaign. (Premiums apply) halF Page (tower) 300x600px JPG, GiF, SWF 60kb max file size Animation: 15 sec. max, 3 loops Open Rate: $22.00 CPM Targeted 300x250 campaigns now available on section fronts. $26 cpm
1st and 2nd medium rectangle 300x250px JPG, GiF, SWF 40kb max file size Animation: 15 sec. max, 3 loops Open Rate: $21.00 CPM 3rd medium rectangle Must be JPG or GiF, 40kb Open Rate: $14.00 CPM
roadblocks increase your brand awareness and message impact by purchasing both the top leaderboard and medium rectangle ad units together in a roadblock campaign. both ads load on the page at the same time giving your company’s message increased visibility. Choose between ROS or home page placement. SPECS: same as box ad and leaderboard specs RATES: ROS 728x90px and 300x250px $31 cpm, ROS 728x90px and 300x600px $33 cpm Ask your Account Executive about our Homepage Roadbock.
leaderboard ads As with box ads, leaderboard ads enable creative brand awareness and result in healthy ROi. These can be purchased separately or as part of a roadblock campaign. toP leaderboard 728x90px JPG, GiF, SWF 40kb max file size Animation: 15 sec. max, 3 loops Open Rate: $21.00 CPM
bottom leaderboard Same specs as left open rate: $14.00 CPM
Online Ads sliding billboard ads Sliding billboard ads have high impact and are memorable. Visitors will first see your ad when they arrive on the Seacoastonline home page. After 10 seconds, the large ad unit will slide into a pencil-sized ad unit that remains on the page for the duration of the day. sliding billboard ad 1024x300px (80kb) into 1024x30px (20kb) JPG, GiF 100kb max file size Animation: 10 sec. max Rate: $600 1st day. $500 2nd day. $400 3rd day. $300 4th day. See your representative for additional day pricing.
carousel ads This ad unit appears in our rotating homepage carousel and will be the only ad running in the carousel. The carousel is located above the fold among top news stories. As the exclusive ad located in this prime position, it is sure to get visitors’ attention and make a lasting impression that will connect with your audience. carousel ad carousel 396x474px (40kb), thumbnail 127x102px (10kb) Static JPG 60kb max file size Carousel Position: #3, scrolls every 11 seconds Rate: $1,350 for 7 days (Mon. – Sun.)
mobile ads Reach your customers wherever they may be: at work, play or anywhere in between! Drive brand awareness and new user acquisition in a rapidly growing technology and reach an affluent segment of on-the-go browsers. mobile run-oF-site 320x50px, 300x250px JPG, GiF, PNG 15kb max file size Static Rate: $21 CPM
video pre-roll & in banner video Watching videos is quickly becoming a favorite pastime for many people. Now reach this captive audience with a pre-roll ad that runs before the video is played. For all the details please inquire with your marketing consultant today.
2016
SMG
Digital Marketing
let’s face it. in today’s electronically driven world, traditional marketing methods no longer are sufficient on their own. A strong digital presence is essential for the success of any business. Propel offers solutions to establish a strong online presence for your business through a variety of products and services that can be tailored to meet your needs. Pay Per click (PPc) campaigns – A dedicated campaign manager will monitor, manage and update your search engine marketing campaigns on Google, bing or Yahoo! based on your budget. We’ll provide reporting guidance and direct communication to help deliver potential clients to your business. search engine optimization (seo) – With millions of searches being performed online every day, it’s important to do everything possible to rank well on search engines. We can optimize your website to translate well to search engines and improve your performance. web design and hosting – We offer a full line of web development services for our clients. Whether you need a brand new website, a landing page for a pay per click campaign, or just some tweaks and changes made to your existing site, we can accommodate your request. We also provide top of the line hosting services for your website and e-mail with live representatives to assist you. reputation management – Regardless of what line of business you are in, people are talking about you on the web. Marketing blacksmith offers a reputation management platform that brings reviews and mentions of your business into one centralized location so you can be aware of what is being said about you.
advanced audience
marketing
limelight Deals is a way to promote your business—Risk Free! There are no up-front fees to participate. it’s a profit sharing venture so we make money only if you make money. in addition to the revenue you can generate through limelight, your business will also benefit from the comprehensive advertising campaign we implement to promote your deal. Your offer will be advertised in our print and online products, emailed to our subscriber list and published to various social networks such as Facebook and Twitter. With no risk and huge rewards, call today to become the next limelight Deal!
business listing distribution – There are too many listing and directory sites on the internet to count. Erroneous and missing information on your listings will lead to missed opportunities and dissatisfied customers. With listing distribution, one central listing can maintain your visibility across the web.
For more information, please call 866-344-7716 or email
[email protected].
social media management – Through the use of social media profiles, businesses can maintain free, results driven advertising to customers who have already showed their support. We can build custom profiles for Facebook, Twitter, YouTube and linkedin, help you to carve out a social marketing strategy and even maintain your profiles for you.
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email marketing – Why wait for a customer to come to you? We can help you actively market to your customers through the use of a custom email marketing campaign. ontarget display network – Online display ads targeted specifically to the customer parameters that you set, placed in premium positions at the top of the websites most visited by your target audience. As a private network, there is no bidding for position or third party placement. Higher viewability than other display networks means greater results and increased return on investment.
Online at www.limelightDeals.com how it works: CREATE AN OFFER – using your creative assets and our merchandising team we will help you create an offer that is sure to generate new customers.
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PROMOTE THE DEAl – The day your offer goes live we send it via email to our members (over 15,000), as well as promote it through Seacoast Media Group’s suite of products.
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CuSTOMERS buY AND SHARE – A confirmation is emailed to the buyers with the coupon to redeem at your store. in the mean time, buyers are sharing your offer on Facebook and Twitter.
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YOu GET CASH AND CuSTOMERS – At the end of the deal, you get money and a lOT of new customers.
