2017 Event Program - ITB Asia

25 - 27 October 2017 Marina Bay Sands, Singapore itb-asia.com

Official Partner Country:

Official Partner Hotel:

25 – 27 October 2017, Marina Bay Sands, Singapore

Official Partner Airline:

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Official Medical & Travel Security Partner:

Organised by:

ITB ASIA 2017

LEVEL 3 BEGONIA ROOMS


OCTOBER 25TH, WEDNESDAY Topics that will be covered include

09:00 – 10:00 ITB Asia 2017 – Opening Keynote Begonia 3011

How to Marketing Your Destination to the Tech-savvy Chinese Travelers

Join IBM Asia Pacific and Google in our opening keynote as they share more on Artificial Intelligence in the travel and hospitality industry. Our keynote speakers Tony Menezes, Vice President, Industrial and Distribution Sectors, IBM Asia Pacific and Rob Torres, Managing Director of Advertising and Marketing, Google will speak about the opportunities to fundamentally transform the travel industry with cognitive technology, and how IBM Watson is making travel experiences more personal, relevant and convenient and how consumer expectations for seamless, assistive experiences in travel are higher than ever before, respectively. Tony Menezes Vice President, Industrial and Distribution Sectors IBM Asia Pacific

Keynote Speakers :

Rob Torres Managing Director of Advertising and Marketing Google

Our third keynote speaker, Jane Sun, CEO, Ctrip will also present and share on the meaning of travel and insights on the China tourism industry in her presentation titled - Ctrip – Experience Beyond Borders.

Jane Sun CEO Ctrip.com International, Ltd

Keynote Speakers :

Jenna Qian Head of Destination Marketing Ctrip

Presented by :

Leveraging Big Data to Boost Total Revenues for Hotels

Yiping Shu CMO Meituan-Dianping Travel & Leisure Business Group

Presented by :

Leveraging Big Data to Help Hotels Better Understand Your Customers and Improve the Guest Experience?

Kevin King COO Shiji

Presented by :

Panel : Connecting the Travel Brands with Chinese Millennials 10:30 – 12:30 Joseph Wang Chief Commercial Officer TravelDaily China

Moderated by :

TravelDaily China – ITB Asia Session Begonia 3102 China remains as the largest source market for outbound travel with over 122 million Chinese traveling to overseas in 2016, a 4.3% growth on a year-over-year basis.“Breaking through in a New Era” is the main theme of TravelDaily China-ITB Asia Session to highlight China’s unprecedented growth in the travel sector and its importance to the world travel and tourism industry.

Panelists :

ITB Asia-TravelDaily China Session is set to be a gathering of senior executives from China’s leading travel and travel technology companies to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector. Anyone who is looking at expanding and investing in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading travel and technology companies, you will also get the chance to network with the Chinese business partners and develop the potential partnership.

Andy Tan Vice President of Sales, Asia Pacific Hotelbeds

Huilian Duan VP Sales & Marketing Maritim Hotels APAC

Philip Liu General Manager China Sabre Hospitality Solutions

Joseph Xia Founder & CEO Yearth Group

13:00 – 15:00 FOR BUSINESS EVENT PROFESSIONALS

ICESAP Cutsomer Insights Seminar at ITB Asia 2017 Begonia 3011

Information is accurate at the time of print ITB ASIA 2017

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Information is accurate at the time of print 25 – 27 October 2017, Marina Bay Sands, Singapore

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OCTOBER 26TH, THURSDAY The Incentive Conference and Event Society Asia Pacific (ICESAP) has since its inception had a large proportion of its members who are corporate end-customers of the Incentive, Conference & Event sector, known as ICESAP Corporate Members. ICESAP has assembled a group of Corporate members to look at the changing requirements of the customer within the Asia Pacific region and through the lens of customers share what the Incentive, Conference & Events sector needs to be doing to grow their business and meet customer expectations and their everincreasing compliance requirements. The panelists come from different industry perspectives – Information Technology, Pharmaceutical, Banking/Card Services. Seminar participants will learn what makes the Corporate customer tick? Is price versus peace of mind the trade off? Identify what the opportunities they see and gain key insights which can lead to those on the Agency & supply partner side understanding how to win and keep their business. In addition to the Customer Insights seminar you will hear from Nigel Gaunt, ICESAP President with an update on Intermediary Agency Accreditation and hear from PCMA’s COO Sherrif Karamat about the future direction of ICESAP under the leadership of PCMA.

09:00 – 18:00

GBTA Asia Pacific Business Travel Forum Begonia 3011 Sponsored By : 09:00 – 09:30 Registration 09:30 – 10:00 Welcome Address & Introductions 10:00 – 10:30 2017 GBTA BTI Outlook Report 10:30 – 11:00 Keynote – Business Travel Technology landscape in APAC

Moderated by : Erica Hegarty ,Regional VP ,ICESAP

Frederic Saunier Head Corporate IT APAC Amadeus

Panelists :

Presenter :

• • •

11:00 – 12:00 Globalizing in Asia – Navigating cultural & operational nuances

Aileen London, Senior Manager, Global Meeting Services – JAPAC, Oraclel Mathilde Bihan, Lead Buyer, Marketing and Sales, SANOFI Anna Aquino, Director, Corporate Events, VISA

Globalizing to Asia & integrating Asia into a global travel program presents significant challenges. Asia is a very diverse and heterogeneous region with wide diversity in operational standards & cultural protocols. Navigating them and ensuring success requires special skills. This session will commence with a presentation & the panelists will then share their perspectives on strategies for success.

14:00 – 16:00 Demystifying Airbnb for Corporate Travel Managers Begonia 3102 In 2016, Airbnb’s business stays tripled in growth. Today, nearly 15% of nights booked on Airbnb are for work and we continue to see more and more business travelers, especially the millennial generation, embracing the sharing economy. Learn from thought leaders and corporate buyers on how Airbnb can be suitable (or not) to your travel program. Our 2-hour session will include an exclusive keynote report on the trend of Airbnb’s growth in Asia Pacific and external speakers to share their point of view on the sharing economy. We will also invite existing corporate buyers to share learnings on Airbnb was incorporated into their travel program and the benefits it has brought to their organizations.

Jafles Pacheco Global Category Leader, Travel & Professional Services OC Oerlikon Management AG

Session Presenter & Moderator :

Panelists :

Speakers :

Kevin Hoong Business Development Lead APAC Airbnb

Stephanie Jones Director & Head of Client Management ASEAN American Express Global Business Travel (GBT)

Madanjit Singh Regional Director, South East Asia Concur Technologies, Inc. (An SAP Company)

Bond Leung Business Travel Lead – Australia and New Zealand Airbnb

Victor Lim GBTA China Advisory Board Member & Regional Meeting & Travel Manager IKEA

Gaurav Sundaram President ProKonsul & Regional Director GBTA India

12:00 – 12:30 Networking & Lunch Break


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Madanjit Singh Regional Director Concur -South East Asia


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13:30 – 14:30 Phocuswright Innovation Spotlight

Panelists :

Asia Pacific is the world’s largest and the fastest growing travel market. Chetan Kapoor, Research Analyst – Asia Pacific, Phocuswright presents the evolution of the regional online travel market and emerging consumer trends. The research presentation will be followed by a roundtable panel.

Chetan Kapoor Research Analyst – Asia Pacific Phocuswright

Presenter & Moderator :

Arjun Nohwar Head – Uber 4 Business (U4B) APAC

Arif Patel GBTA India Advisory Board Member & Vice President – Sales , Marketing , Distribution & Loyalty , South Asia Accor Hotels

Nittan Bhalla General Manager & Head – Facilities Management Group Wipro BPS, Wipro Limited

Dean Fowles Unit Head Travel Asian Development Bank

17:00 – 18:00 Networking and Refreshments

14:30 – 15:15 Data & Analytics Best Practices in Procurement Procurement success depends greatly securing & analysing the “right “ data. With the information overload today, what are the resources that Business Travel mangers can target for the most relevant & topical data. Which are the partners that they can count on to provide them relevant analysis so they can procure successfully. Should procurement leaders subscribe to independent third party data and analytics product?

18:00

Close of Event

09:30 – 12:30 Halal in Travel Summit 2017 Begonia 3102 09:30 – 09:35 Opening Remarks

Gaurav Sundaram President ProKonsul & Regional Director GBTA India

Moderator :

09:35 – 09:50 Keynote Session Latest insights on the Muslim Travel Market

Keynote Speaker :

Panelists :

Fazal Bahardeen CEO CrescentRating & HalalTrip

09:50 – 10:10 Report Launch Launch of ‘Muslim Millennial Travel Report’ by Mastercard and HalalTrip

Hamish Wang Chairman GBTA China Advisory Board & Travel Manager Apple China

Mritunjaya Chandra Mohan GBTA India Advisory Board Member & Travel Manager Global Procurement Adobe Systems

Emmanuel Ebray Managing Director HRS South East Asia Global Hotel Solutions

Rajeev Goswami Founder & CEO WWStay

Karolien Priem Regional Strategic Buyer Travel Asia, Oceania & Africa Nestle Group

Keynote Speaker :

Raudha Zaini Marketing Manager HalalTrip

10:10 – 10:50 Muslim Millennials: A New Frontier Session 1: Key insights from Millennials from key sectors on the Muslim Millennials travel market.

15:15 – 15:30 GBTA Sabre Traveller Friction Study 15:30 – 16:00 Tea / Coffee Break 16:00 – 17:00 Sharing Economy & Managed Travel programs – Challenges & Opportunities The advent of multiple sharing economy partners is causing disruption n buying behaviour and traveller expectations. Business travel managers need to rethink their strategy in regards to accomodation and ground transportation. What are some of the biggest challenges and opportunities that these new partners offer. How should travel managers balance the demand for new sharing economy suppliers vis-a-vis the established conventional partners. Moderator :

Aisha Islam Vice President, Consumer Products, South East Asia Mastercard

Session Moderator :

Nurhafihz Noor Manager of SCIIMA the Singapore Chapter of the International Islamic Marketing Association

To Be Confirmed Information is accurate at the time of print

ITB ASIA 2017

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09:00 – 18:00

Speakers :

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HSMAI - Training Workshops for Hotels Begonia 3002 09:00 – 10:30 HSMAI Revenue Strategy for Hoteliers

10:50 – 11:05 Networking Break Light refreshments

A revenue strategy is critical to the success of a hotel’s revenue management philosophy. A revenue strategy allows the entire revenue team to discuss, strategies, and understand what the goals are for the hotel, and how to work towards these goals. It is also critical that the strategy is put into writing. By strategising with the team and documenting the revenue strategy a hotel is setup to ensure that the hotel looks out into the future and creates a long-term measurable path for success.

11:05 – 11:15 Muslim Travels Trivia Kahoot! Quiz Stand a chance to win attractive prizes

Target Audience

Aisha Islam Vice President, Consumer Products South East Asia, Mastercard

Raudha Zaini Marketing Manager HalalTrip

Q Akashah Executive Director OgilvyNoor

Nisha Barkathunnisha Founder and principal consultant Elevated Consultancy and Training

11:15 – 11:55 Travel, Technology and the Muslim Millennial Session 2: Influencers and experts opinions from social media platforms on Millennials shaping and driving the future social media habits. Session Moderator :

Anyone working in the commercial area of a hotel or accommodation property. From Analyst level to Director level, owners of small properties and independent hotels, everyone will come out of this session with some solid strategies to improve their revenue, bookings and profit.

To Be Confirmed

Panelists :

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management. This course was developed by the HSMAI Revenue Advisory Board with the kind support of IDeaS Revenue Management Solutions.

Atikah Amalina Vice President The Codette Project

Aliza Kim TV & Social Media Personality

Clement Wong, Founder and CEO BeMyGuest

Mamoun Hmedan Managing Director Wego Middle East, North Africa and India

11:55 – 12:25 Strategic Destination Branding towards a booming Muslim Youth Market Session 3: Insights from global tourism stakeholders on how to curate destinations to capitalise the domestic and outbound boom in Muslim travel.

Session Moderator :

Tracy Dong Lead Advisor Asia Pacific IDeaS Revenue Solutions

Trainer :

10:45 – 11:45 HSMAI Pricing for Accommodation suppliers This Workshop covers some of the curriculum in our “Pricing for Accommodation Suppliers” Course. You will learn: • • •

Fazal Bahardeen CEO CrescentRating & HalalTrip

• • Zulkifly Said Director General Islamic Tourism Centre The Ministry of Tourism and Culture, Malaysia

Speakers :

12:25

Shinya Yokoyama Co-Founder Halal Media Japan Co Ltd

Trainer :

How to price your different room types Different types of pricing explained Understanding the impact on discounting – How to calculate Occupancy needed to offset discounts Understanding the influences on pricing including decoy and anchor pricing Lead time and its impact on pricing

Fabian Bartnick Vice President of Asia Pacific & International Business LodgIQ

Closing Remarks


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12:00 – 13:00 HSMAI Digital Marketing for Hoteliers This session will cover the areas of Digital and Distribution for hotels and accommodation properties. Learn about distribution and how you can use digital channels to improve your revenue, bookings and profit. This course was created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in Revenue, Digital and Distribution. This course was developed by the HSMAI Digital Marketing Council. 5 bullet points of key topics of discussion 1. The definition of Digital and Distribution within the Accommodation sector 2. Inventory and how it is managed 3. The types of distribution channels 4. The factors of the Cost of Sale 5. The important role of technology in a Distribution Strategy

14:30 – 17:30 HSMAI Conference & Events Sales Training Workshop This session is targeted at salespeople for event venues. Learn how to improve your sales style and increase conversion from RFP’s. Brands / Organisations were not important in a Customers evaluation of a successful Event. Instead it was the flexibility and people skills of the Event Organiser that were deemed the most important qualities of any successful event. The top 5 skills needed, according to a survey conducted on LinkedIn are :

1. 2. 3. 4. 5.

Flexibility People Skills Organization Skills Passion Time Management

5 bullet points of key topics of discussion :

1.

Improve your Market mix with better returns on your conference and events space Improve sales style and success Increase customer satisfaction Improve you approach in “closing the sale” Improve you and your team’s customer experience delivery

2. 3. 4. 5.

Targeted Audience Anyone working in the commercial area of a hotel or accommodation property. From Analyst level to Director level, owners of small properties and independent hotels, everyone will come out of this session with some solid strategies to improve their revenue, bookings and profit.

Maria Taylor Regional Vice President Travelclick & HSMAI Asia Pacific Board

Trainers :

Target Audience This session is for anyone involved in selling and/or organizing conferences and events at their venue, and for those who manage the Conference & Events Sales team.

Speaker :

Lisa Cooper Managing Director, Southeast Asia HSMAI

13:00 – 14:00 HSMAI Accommodation Distribution Training This course covers the landscape and management of accommodation distribution and explains the role of distribution costs in a revenue strategy. Growth in digital travel shopping has provided many additional competitive options for consumers, which provides hotels with many more potential sources of revenue. This course is a starting point for any member of the hotel community to better understand distribution dynamics and its impact on hotel profitability.

Glenn Andrews Managing Director – Asia SiteMinder

Trainers :

14:00 – 16:00 UOB: Leadership and Decision Making in an Age of Uncertainty Begonia 3002 This seminar helps to conceptualise the process of decision-making and provide leaders with practical handles and tools that can help with better thinking and decision-making amidst an uncertain VUCA environment. The speaker will provides a general survey of the VUCA constitutes of the fast-evolving travel ecosystem in which the old methods and traditional ways don’t seem to work anymore and may have become irrelevant or obsolete. The talk will introduce the science of Emergenetics which will help with understanding of one’s thinking and behavioural preferences which influences one’s leadership and decision-making process.

Justin Williams Regional Sale Manager- Asia SiteMinder

Speaker :

Sanjay Mehta Trainer/Consultant Enible Pte Ltd


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OCTOBER 27TH, FRIDAY 10:00 – 12:00 Individual Presentation – Presentation 1

Presented By :

Gino Tan Area General Manager - Singapore, General Manager Pan Pacific Singapore

Individual Presentation – Presentation 2

Presented By :

Tan Chia Hui Area General Manager Far East Hospitality

Individual Presentation – Presentation 3

Presented By :

Shyn Yee Ho-Strangas Head of International Expansion, Head of Retail Expedia

International SOS: Travel Risk Mitigation Workshop Begonia 3011 The workplace has evolved from a four-walled office to a global platform, where organisations are increasingly expanding their corporate footprint globally with the help of their business travellers and/or international assignees. In light of the recent medical and travel security-related incidents and that they may be spun off from the perspective of terrorism, organisations are increasingly concerned about the health and safety of business travellers and international assignees. How can you mitigate these risks in the ever changing and volatile landscape? In this interactive workshop led by International SOS Regional Medical Director and Regional Security Expert is designed to allow participants to: • • • • •

Assessing your risk exposure and how to mitigate them Potential impact to travellers and international assignees, as well as implication to your business Learn best practices in travel risk mitigation Hands-on travel risk simulation workshop and get an opportunity to consult our experts in implementing travel risk mitigation strategies

Dr Philippe Guibert Regional Medical Director, Asia International SOS

Speakers :

Paul Doucet Regional Security Manager International SOS and Control Risks

Graeme Ham Vice President Talent & Culture – Malaysia, Indonesia and Singapore Accor Hotels

Moderated By :

Panelists :

Winnie Tan Founder & CEO TripZilla

14:00 – 17:00 Future Leaders 2017 Begonia 3011

Isabella Crocker Asia Pacific Senior Manager, Global Early Talent Expedia

Robin Chiang Senior Country Manager APAC KAYAK

Kathleen McGuire Urquhart Head of Talent APAC Skyscanner

Future Leaders, a session aimed at cultivating the future talent of the travel and tourism industry in Singapore is back for its 5th edition. Future Leaders is set to happen on 27th October 2017 at Sands and Expo Convention Centre, Singapore. This session acts as a platform to spark conversations between local students and the industry to promote a better understanding of careers within the tourism sector and the needs and expectations of job seekers. For 2017, the theme would focus on hospitality disruptors. Speakers will provide insights in this new travel industry that have rapidly developed over the past years. Unlike traditional hospitality models, new jobs are being created by the online travel sector. Our panel aims to help students understand the current market gaps and necessary skill sets required to kick start their career and stay relevant in this competitive industry.


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BASEMENT 2 KNOWLEDGE THEATRE


OCTOBER 25TH, WEDNESDAY 13:00 – 14:30

11:00 – 13:00

MPI: SALES – Change Your Mindset: From Sales to Strategic Partner 11:00 – 12:00 Conference Session by United Networks of International Corporate event Organizers (UNICEO)

The meeting cycle looks a lot different than it did 10 years ago, and the challenges meeting professionals face continue to stymie their progress and impede the success of their events. But what does that mean to you, the supplier? It means that you are no longer being tasked with just providing a product, but also with providing education, leadership and strategic solutions. Discover what challenges meeting professionals encounter regularly, and start thinking and brainstorming with your peers about how you can help your partner clients exceed their goals.

UNICEO: Fast changing markets, digitalisation, ROI… challenges and opportunities for Corporate Event Organizers and the ‘World of MICE’ In the light of recent social and economic changes, this expert podium discussion will discuss the challenges and opportunities for the Live Communication sector in particular for Corporate events Organizers and the ‘World of MICE’ (suppliers, destinations, third parties, media…).

Learner Outcomes: • • •

This discussion will include a debate around the value of Live Communication as an appropriate and “revenue creating” tool for brand and product communication. We will also talk about the development of Live Communication tools and their ability to adapt to clients’ needs. One of the objectives of this round table is to pass on to ‘World of MICE’ leaders important messages from their end-clients so that they can adjust their position in this ever-changing market and adapt better to their clients. The panel discussion will be led by UNICEO members, senior decision-makers for corporate events and Live Communication

Jessie States CMM, Manager of Professional Development Meeting Professionals International

Speaker :

15:00 – 16:30 SITE: What’s New? Changes in the Incentive Travel Industry

Rudolf Sommer Vice President UNICEO

Speaker :

Learn about the challenges facing modern meeting and event professionals. Discover how you can provide solutions to these challenges. Begin to see yourself as a strategic partner and not a salesperson.

From the evolving economic climate to new technologies and generational shift, we live in an ever-changing world. We’ll take a look how these changes are affecting Incentive Travel program development and more!

12:00 – 13:00 UNICEO: Digital and Events, a successful alliance or the end of physical events ?

• • •

Digital is a key element for events that nobody can avoid but will it take the lead on future event deployment or will it be a powerful element to boost the impact and effectiveness of the events in the future. In other words, will Digital kill events gathering people as we know or will it reinforce the power of events in a win/win way?

Speaker :

Identify global trends in the Incentive Travel Industry Learn how new trends are affecting Incentive Travel program design Understand how to better adapt Incentive Travel Programs given these global trends

Rajeev Kohli CIS/ Joint Managing Director | Creative Travel SITE, President 2016 – 2017

Nadine Vienne Head of Events – Nissan Europe Development Director UNICEO

Speaker :


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OCTOBER 26TH, THURSDAY 15:00 – 16:30

10:00 – 11:00 ITB Asia 2017 - Day 2 Keynote Panel Our 2017 panel would focus on the trends and market conditions of the travel trade market and how Online Travel Agents are transforming travel through technology. Join these industry leaders in our opening keynote session as we kick off the second day of ITB Asia.

SITE: Incentive Travel Planning and Logistics In this course, participants discuss the planning phases crucial for incentive travel program management and review proven resolutions that mitigate common risks inherent in incentive travel. This course also provides project management strategies to help the Incentive Travel professional manage incentive travel programs more efficiently and effectively.

Nick Vivion Editor Tnooz

Moderated By :

• • •

Speakers :

Speaker :

Ike Anand Vice President Expedia

Min Yoon CEO Tidesquare

Amit Tanej Chief Revenue Officer Cleartrip

Ken Mishima VP, eCommerce Strategy iJTB

José Murta Global Head of Hospitality, trivago

Plan an incentive travel program from definition through final evaluation Identify the key logistical details involved in managing an incentive travel program Learn project management strategies to help Incentive Travel professionals plan, manage and execute more effectively

Rajeev Kohli CIS/ Joint Managing Director | Creative Travel SITE, President 2016 – 2017

OCTOBER 27TH, FRIDAY 10:00 – 13:00

13:00 – 14:30

Emerging technologies and innovation in travel – presented by InnoVel MPI: Event Tech – The Meeting of the Future What do Pokémon Go, driverless cars and the Internet of Things have to do with the meeting and event industry? They’re all technologies disrupting how we do business. Twenty years ago, having a mobile phone was optional, hotels took room reservations via telex machines and the only way to be social online was to join an AOL chat room. Now everyone with a smartphone is walking around with a fully-loaded production studio in their pocket, socialsharing what they experience with people who are only virtually there. What will meetings and events look like 20 years from now?

InnoVel is hosting the innovation travel tech track at ITB Asia, the primary event for the Asia Pacific travel industry. Innovel is a new breed of innovation center. With unmatched knowhow in the industry, InnoVel connects travel companies with the most cutting edge startups, leading them through the implementation of solutions that address concrete pains and problems and focus on valuable features. 10:00 – 10:50 Revenue Management – Do current practices fit the rapid changes in technology? Speakers :

Learner Outcomes: • • • •

Analyze the behavioral science behind today’s hottest technology trends. Understand how next-generation technology can be immediately applied to meetings and events. Evaluate the ways in which these technologies might disrupt the industry and the way people engage face-to-face in the future.

Limin Cheng Director of RM Marina Bay Sands

Sharon Chen Corporate Director of Revenue Management Montigo Resorts Pte Ltd

Startups : Gil Don CEO and Co-Founder Splitit

Eran Shust CEO Splitty

Dor Krubiner CEO Hotelmize

Jessie States CMM, Manager of Professional Development Meeting Professionals International

Speaker :


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10:50 – 11:20 Innovation in the travel industry – How can it be done effectively

Startups :

Rom E. Hendler Founder and Managing Partner InnoVel

Speaker :

Asaf Toker MD,CEO, Co-Founder Sevoov

Idan Udi Edry CEO Trustifi

InnoVel Startups:

Michal Hubschmann CEO and Co-founder VDroom

Gilad Goren Co-founder Raleigh&Drake

13:30 – 16:30

Yoram Ben Zvi COO eRevMax

Luxury Travel Forum by Destination Elite

11:20 – 12:10 Sponsored by Customer engagement- Using technology for unique customer experience

LTHF will again be a half-day forum conducted by the Luxury Acclaimed DestinationElite. Inclusive of recognized industry leaders participating in Key Conversations and focused, Topical Panels, Networking coffee break all under the umbrella of the Marketing of Luxury Travel and Hospitality with creative, new ideas, techniques and strategies both B2B and B2C directed.

Speakers :

Hossein Rahnama Founder and Chief Executive Officer Flybits

Maunik Thacker SVP Marketing Marina Bay Sands

Jeannette Ho VP Raffles Brand & Strategic Relationships Accor

Philip Schaetz Vice President of Marketing and Sales Wharf Hotels

Kristy Castleton, CEO of Southeast Asia Region SmarTag

Michael Weiss Co-founder Bitemojo

Jonathan Weizman CEO RoomCheckin

Leon vaidman Co-founder HotelsBI

Startups :

12:10 – 13:00 Marketing – Content is the new king: using rich content to better market

Speakers :

Chinmai Sharma, Chief Revenue Officer Taj Hotels Palaces Resorts Safaris

Sylvia Lee Head of Global Sales and Marketing The Pavilions Hotels & Resorts


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BASEMENT 2 TRAVEL & TECHNOLOGY HUB


OCTOBER 25TH, WEDNESDAY

Speaker :

10:30 – 11:30

Rajat Nagpal Vice President, Global Supply & Data Aggregation Strategy & APAC Sales Mystifly

13:00 – 13:30 Conference Session by Wirecard 14:00 – 14:30 eNett: Experience Is Everything

Speaker : Hunter Johnson Director Sabre Global Consulting Asia-Pacific

Customer experience (CX) leaders stand out. And deliver better operational and financial outcomes. The quality of your CX powers customer loyalty and advocacy. Which translates into growth, profitability and business success. That’s where we come in. We’re passionate about simplifying payments in the travel industry. This means our customers can focus on things that matter – helping their customers have a better experience.

11:30 – 12:00 Sojern: How Data Creates a Seamless Travel Marketing Strategy

Speaker :

Speaker : Scott Duane Senior Director – APAC eNett International

Moderated By :

In this session, we will talk bout the advancements of robotics and AI and how it can improve businesses, particularly businesses in the retail industry. First, we will look at QIHAN’s open API robot, Sanbot, and discuss its features and how they can help businesses. Next, we will look at some case studies of Sanbot. Then, the session will focus on the brand new retail solutions program, MPS. We will talk about what problems MPS will help solve and how it will solve them. We will examine MPS’s features and a few MPS case studies. The session will wrap up with a sneakpeak of Sanbot’s new robot model, the S2.

Mystifly: Emerging Technology Trends and their Impact on Travel Emerging technologies will potentially impact travellers and the travel industry. What are the opportunities for travel professionals to use these emerging technologies, stay relevant to consumers and remain competitive in the industry?

Diego Herrer Co-Founder, CEO Zebra Design SD

16:30 – 17:00

Facebook: Travel in the mobile-first world The explosive growth of mobile has changed traveler behavior and further complicated the path to purchase. Building your brand today means thinking mobile-first – and making personal connections with consumers where they spend over 3 hours of their day. Learn how to efficiently acquire new customers with a powerful combination of personalisation and precision; and retarget and cross-sell travelers in an automated way.

Troy Liu Founder & CEO Mileslife

Panelists:

Speaker :

Speaker : Terence Teo Group Managing Director Anewtech Systems Pte Ltd

Sharon Meng Singapore Country Manager,Mobike

Douglas Gan Founder and CEO Vanitee

OCTOBER 26TH, THURSDAY 10:00 – 11:00

16:00 – 16:30 PTBA: Most People Don’t Understand Influencer Marketing (And That’s Great News For You)

d e s i g n SD

Zebra Design: Innovation in the Hospitality Industry through VR & AR – a new way to commercialize hotels

Influencer marketing is in trouble, but not for the reasons you think. In May The New York Times wrote an article asking whether influencer marketing was in decline because of the bad PR arising from the failed festival and PR disaster of the Fire Festival. The article was wrong. The author didn’t discuss the real problems with influencer marketing. The author’s misunderstandings about influencer marketing — which the article was based on — have created influencer marketing’s crisis of confidence. It’s often said that crisis is a combination of danger and opportunity. Public misconceptions about influencer marketing have created a great opportunity for those who

Virtual Reality started its development in the mid 1980s however, it soon became apparent that the technology wasn’t ready yet. Today, many of the biggest tech companies in the world have launched a headset or are about to launch one; and with them a plethora of applications that are changing the way we do business, how we discover travel destinations and entertain ourselves; something similar happened when smartphones where launched, nobody could imagine how it would change our lives.


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The use of VR and real time event customization VR an innovative way of engaging New applications in Hospitality

Speaker :

Sharing Economy has revolutionise how people travel around the world since its founding in 2007. The waves of sharing economy populated Asia with many different sharing platform that changes how we book our hotels and transport in the new countries. With the using of smart technologies, Vanitee, MetroResidence and Mobike bring tourism to another level – and many positive impact on the social and economical.

Lester Kang Founding Partner & Head of Asset MetroResidences

Qihan: Sanbot-as-a-Service

12:00 – 12:30

• • •

Matthew Hulen Industry Manager – Travel Facebook

14:30 – 15:00

Stewart Hunter Director of Audience Strategy and Development Sojern

In this talk, Diego Herrera will share his experience on how to take advantage of this new technologies and how this trend can favor Hospitality.

Established in 2014, the The Sharing Economy Association (Singapore) is a business association for companies and organisations involved in the sharing economy. It aims to be the regional hub for companies and organisations involved in the sharing or collaborative economy. It plays a proactive role in representing the interests of the local business community and contributing to the economic, educational, and community development and build Singapore as a Sharing City.

We’ll show you how payment solutions like eNett Virtual Account Numbers (VANs) can power your business.

Today’s traveller is more connected than ever before, as they discover, search, and book travel on dozens of sites across multiple devices. The traveller path to purchase becomes even more complex as they move through apps, social media, comparison sites, and supplier direct sites. We as travel marketers continuously face the challenge of how best to engage with our in-market travellers and provide a seamless message across different mediums and through multiple touch points. In this session, Stewart explains how a holistic data set is the key to tying this altogether in order to create a comprehensive marketing strategy.

According to Digi Capital, Virtual Reality (VR) and Augmented Reality (AR) will be a 120 billion dollar industry by 2020. For the MICE and hospitality industry this represents an interesting business opportunity.

Sharing Economy Singapore: Sharing Economy Impact on Tourism Industry Now and Future

Sabre: Winning through Customer Service Excelling at customer service can both entail improving operational efficiency while simultaneously creating opportunities to enhance revenues. A key success factor in elevating customer experience and building lasting relationships, however, is the ability to first drill down, define and uncover the problems that matter most to your customers. Find out how both suppliers and travel agencies can deliver world-class customer experience through deploying reactive and proactive service offerings.

15:00 – 16:00



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In this session, JacTravel CTO Francesco De Marchis will talk about the multi-million pound investment that JacTravel has made over the last 12 months to upgrade and super-charge it’s B2B hotel distribution capabilities by introducing state of the art “in-memory computing” which is best known for use in high-performance financial trading systems.

truly understand it. This talk will show you how you can use them to your advantage. Key Topics • • • • •

How influencer marketing works Common misunderstandings about influencer marketing Influencer marketing campaign management How to identify quality influencers How to measure the value of influencer marketing campaigns

The aim was to make considerable improvements to response times (with JacTravel estimating that an accommodation search that would previously have taken a couple of seconds, will now be processed in under 20 milliseconds) and to provide scalability for a company with ambitious growth plans - without the need to build from scratch or migrate to a new platform.

Key Topics • • • • • • • •

Both B2B and B2C travel industry C-level management Business owners Marketing employees Public relations employees Social media managers Online marketing specialists Salespeople

The project has seen JacTravel take ownership of source code, recruit a team of highly skilled developers and integrate two contrasting and highly complex platforms, whilst at the same time carrying on a “business as usual” approach to day to day operations and continuing to deliver year on year growth in a highly competitive trading environment We will learn about the challenges and opportunities that come with taking on a project of this scale and the benefits not just to JacTravel but to its thousands of supplier partners and distribution clients.

Speaker : Matt Gibson Outbound President, Professional Travel Bloggers Association

Speaker : Francesco De Marchis Chief Technology Officer JacTravel

11:00 – 12:00 Muslim Millennials, The driving force of Tourism: Trends, opportunities, and how to capture this fast growing market segment

12:30 – 13:00

Muslim Millennials, or Generation M as it is often referred to, is one of the fastest growing market segments in tourism in recent years. Understand the dynamics behind Muslim Millennials, what drives their decisions and which trends are arising to gain the attention of this group of travellers. Learn what it takes to capture the last frontier of travel.

Stefano Zeni Head of Destination Services & Commercial Management GTA

VR is a kind of photo shooting & displaying technology which shows whole scene of a space. It is developing fast in travel industry recent years. Some of the largest OTA and group hotels are investing in improving online roompicking experience by implementing VR and digital maps. However, the large cost and complexity of this job has seriously delayed their cost and stopped some other OTA & hotels with limited budget and energy.

13:00 – 13:30 KAYAK: How to inspire travellers with engaging content and technology While providing price comparison functions as other metasearch sites, KAYAK the world’s leading travel search engine is also inspiring APAC travelers through engaging destination content with influencers and enhancing the travel search and planning experience with their technology.

Speaker : Vivian Qi Co-Founder & COO Hunan Mengtu Travel Technology

Speaker : Amy Wei Senior Director – APAC KAYAK

14:30 – 15:00

Savioke : Hospitality is at Risk – Robotics to the Rescue!

eNett: Experience Is Everything

The hospitality industry is at risk from all sides — rising costs, increasing customer expectations, fierce competition, and more. Can robotic automation, especially of non valueadded tasks, help the industry solve the problem? I think so and will be sharing perspectives on the benefits of robotics for hospitality, as well key takeaways from Savioke’s pilot project at M Social, Asia’s first deployment of front-ofhouse service robots.

Customer experience (CX) leaders stand out. And deliver better operational and financial outcomes. The quality of your CX powers customer loyalty and advocacy. Which translates into growth, profitability and business success.

Technology is breaking down the barriers between suppliers and resellers creating new distribution and revenue opportunity for hotels and tours and activities.

•

Technology connects hotels to local tours and activities providing guests with in-destinations offers and experiences at the right time.

That’s where we come in. We’re passionate about simplifying payments in the travel industry. This means our customers can focus on things that matter – helping their customers have a better experience.

•

How GTA’s global suppliers network and Bokun’s technology is reshaping the traditional distribution landscape.

We’ll show you how payment solutions like eNett Virtual Account Numbers (VANs) can power your business.

Key Topics of Discussion • • • •

Speaker : Scott Duane Senior Director – APAC eNett International

JacTravel gives ITB Asia an earlypreview of new, state of the art “In-memory computing software”

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Industry risks Benefits of robotics in hospitality Pilot Project key takeaways Meet Relay

Targeted Audience: Property and Business Owners, Property GMs, Operations and Sales Leadership


Mengtu Travel, as a wholesaler in travel industry wants to take VR for all hotels and distribute them to our customers. We are ready to cover the costs and also have the ability to integrate these resources with our B2B booking system. All customers can get access to these resources through links or API and use them in their own platforms. With all these efforts, Mengtu believes that we can improve the online room-picking experience for travelers around the world.

In this session Amy Wei Senior Director of KAYAK Asia Pacific will showcase various destination content projects that they have launched with tourism boards and influencers in the region. Also Amy will share the technology and user experience provided by KAYAK.

•

Speaker :

12:00 – 12:30

Hjalti Baldursson CEO Bokun

Meng Tu: Visual Revolution – Scene changes booking

13:30 – 14:00

GTA: How technology is changing the distribution landscape for Tours and Activities

Faeez Fadhlillah CEO and Co-founder Tripfez

14:00 – 14:30

Speaker :


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providers, whose websites, ecommerce, social media, mobile and IT deployment represent the best of the best.

Speaker : Matthew Festo Singapore Country Manager Savioke

TravelMole’s 75,000 Asia Pacific travel industry members and subscribers can all nominate for companies of their choice for any of the Award categories below July 17 – September 1. An expert panel of judges then selects the shortlists by September 8th from which TravelMole members and subscribers vote to determine the winners, which are announced at the Award ceremonies at ITB Asia on October 26th:

15:00 – 16:00 Hiverlab: Virtual Reality & Tourism Virtual reality has revolutionized the way we experience the world. Bridging technology and storytelling, virtual reality has transformed the way we work, play, communicate, and interact with the world around. With over 50 million VR devices in homes and businesses, and with the numbers increasing significantly every day, what exactly does this mean for the travel business? And how can we utilize virtual reality in this sector?

• • • • • • • • • • • • • • • • •

Currently, in the tourism industry, VR has mostly been used in promotional and marketing materials, hotel and accommodation visualization, and for training purposes. Hiverlab has collaborated with hotels and other organizations to create interactive VR experiences of their buildings and accommodations. Using interactive icons in the system, users and clients can “walk-through” the area, and view the space in 360° without actually being on site. For an industry focussed on selling experiences, virtual reality and its immersive content could potentially be an incredibly powerful tool.

Best Airline Website Best Cruise Website Best Destination Website Best Hotel Resort Website Best Online Travel Agency – Accommodations Best Online Travel Agency Website Best Responsible Tourism Website Best Tour Operator Website Best Tours & Activities Website Best Responsible Tourism Website Best Tour Operator Website Best Tours & Activities Website Best Travel Mobile App Best Travel Payment Solution Provider Best Travel Technology Provider Best Travel Wholesaler Solution Most Exciting New Startup

TravelMole.com is an online community for travel industry professionals around the world, founded in UK 19 years ago. TravelMole has over 100,000 travel trade members and subscribers to its UK daily newswire; 75,000 for the Asia Pacific, Australia and India newswire; and 85,000 for the daily USA newswire, generating in excess of 2 million page views each month to www.TravelMole.com.

We believe that virtual reality is still in its infancy, and that there are still many possible paths to venture into. Guided virtual tours are a potential area that could be explored. Whether virtual reality is a boon or a bane to the travel industry remains to be answered. Regardless, virtual reality is here to stay, and the time to use it has never been better. Hiverlab will be sharing about the current uses of VR in tourism, its potential uses, and what it all means for the future of this industry.

TravelMole Media Group partners with the Who’s Who of travel suppliers, wholesalers destinations, and travel and payment technology providers across the globe for promoting their travel and tourism products and services.

Speaker : Ender Jiang Founder Hiverlab

11:30 – 12:30

with the evolution in consumer shopping habits, thinking beyond traditional distribution, towards more intuitive and value-driven systems. Companies need to be omnipresent, on-hand to book wherever and whenever users are inspired. They need to be testing new technologies as they are adopted, but firstly, to master mobile.

PTBA: Travel Bloggers Secrets For Influence Marketing Success

Paul Whiteway, APAC lead for Skyscanner will be sharing on how the company intends to deliver retail solutions for airlines which are perfectly positioned to take advantage of this shift to mobile through its frictionless Direct Booking platform which offers carriers abundant branding and upsell options to capitalize on the modern traveler

With every passing year two things about influencer marketing become more and more clear: when it’s done properly the returns are unequalled. Because of this many of the world’s leading travel marketing organizations are prioritizing it more and more each year. However, like anything, when done badly influencer marketing is a waste of time and money.

Speaker : Paul Whiteway APAC lead Skyscanner

In this session a panel of influencers from the Professional Travel Bloggers Association — moderated by the president of the Professional Travel Bloggers Association — will share case studies of successful campaigns and the strategies and techniques that will enable you to stay ahead of the competition, maximize the impact of your campaigns, and ensure influencer marketing success.

10:30 – 11:30

Key Topics

Travel Massive: Future Travel Talks – Fusing Marketing & Data

• • • • •

Data is at the forefront of enhanced customer experience. While the majority of travel brands struggle to capture and apply data to enhance the traveller experience, some brands are embracing the future of travel, fusing marketing & data. Don’t get left behind as we discuss the marketing challenges and opportunities behind data and the unstoppable progress of technology. Our expert panel will explore how forward-thinking travel brands are using data today and how they will use it in the future.

Speaker : To Be Confirmed

12:30 – 13:00

Join us for an insightful 60 minutes with Paul Hewett from In Marketing We Trust, Gabriel Garcia from Expedia and Saki Kobayashi.

Mileslife: Connecting world with Miles A story of Mileslife

Speakers :

Targeted Audience: Travel industry professionals involved with travel and tourism in Asia Pacific

Traditionally, earning miles for free travel is always slow and difficult, other than flying and using your credit card for purchases, there are not many ways to earn airline miles. Mileslife was created to connect your life and travel, at home and at destination.


10:00 – 10:30

10th TravelMole Asia Pacific Awards 2017

Skyscanner: Consumer shopping habits have evolved from bricks and mortar purchases to online and mobile transactions

In association with ITB Asia 2017, the TravelMole Asia Pacific Awards 2017 celebrates its 10th year anniversary, recognizing excellence of travel industry vendors, destinations, resellers, technology and payment solution

Saki Kobayashi Paul Hewett Gabriel Garcia Co-Founder and COO Client Service Director Senior Director LCO-Creation In Marketing We Trust Head of Marketing and Channel Strategy APAC Expedia

Speaker : Troy Liu Founder & CEO Mileslife

While travel companies focus on desktop and mobile solutions, consumers are transitioning towards apps using voice and bot technology. Travel companies need to align Information is accurate at the time of print


The value of influencer marketing How industry leaders are using influencer marketing Trends in influencer marketing Tips for efficient and effective influencer marketing Influencer marketing best practices

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BASEMENT 2 PRESENTATION HUB OCTOBER 25TH, WEDNESDAY 10:30 – 11:00

13:00 – 13:30

12:00 – 13:00 Trend Watching: Trend-Driven InnovationConsumer Trend Shaping the Future of Travel

Repup: Next Gen Guest Experience Management in Hospitality

TIFTA: A bite into Asia’s Culinary Tourism: Ingredients for Success

The soul of hospitality is the “guest”. Sounds cliche but the reality is that success of next generation solutions on Guest Experience Management will be based on how well we place the “guest” as the pivot of entire organizational performance. With the rise of the millennial traveler who is a value seeker and expects a unique experience rather than just a to and fro trip to a destination, it’s time to build our products, processes and people aided by technology around guests.

Discover more about Singabites and Taste of Thailand and their food tours during this session. Speakers will also share more about The Independent Food Tour Association (TIFTA) and how the association and their efforts are improving food tours around the world.

• Understand our Trend-Driven Innovation methodology on how you can identify and exceed consumer expectations bywatching global best-in-class innovations • Understand key drivers that are changing the behaviour and expectations of consumers in Asia and beyond and the implications and opportunities for businesses in the hospitality, travel, and tourism industry

Speaker :

Speaker : James Pelham Founder and Chief Taster Singabites Food Tour

Speaker : Pranjal Prashar Co-Founder, CEO Repup

Nathania Christy Insights & Community Lead, APAC TrendWatching

13:00 – 13:30

11:00 – 12:00

13:30 – 14:00

Destination Showcase: Korea Tourism Organisation

Book Different.

Korea Tourism Organisation to share with you, the addition of latest MICE facilities in Korea, the latest trends and recommendations for team activities and cultural experiences that have to enlighten your MICE delegates in Korea.

GfK: Millennial Reshaping the Travel Landscape

Splitty Travel – Consumer purchase behaviors – Embracing ‘Travel Hacking’ as the new Norm

The Millennial, a generation of 18-35 year olds are marrying later, if at all and delaying house purchase. In 2014, this group overtook the Baby Boomers (those aged 50-69) as the largest population of travelers globally. What does this mean for the travel industry? GfK will also further look into the growing Muslim travelers market and how to make the most of these new opportunities. Comprehensive market intelligence have shown the difference between success and failure for industry players seizing opportunities with different segments of the Millennial, thus understanding their Omni-channel behaviors becomes critical.

Consumers are no longer satisfied with being given a limited set of options when booking travel. They are comparing 40+ websites to compare prices and are building (hacking together) their own itineraries comprised of purchases from multiple travel vendors. With the exception of some airlines moving to a one-way fare purchase model, most travel brands have been slow to address these changes in behavior. In this session, learn about the introduction of ‘Travel Hacking’ products, how they are automating the comparison process for consumers, and what their rise in popularity means for the future of the travel industry.

Speaker : Caitrin Moh Senior MICE Manager Korea Tourism Organisation

13:30 – 14:00

Speaker :

Destination Showcase: Visit Finland From Northern Lights to Nightless Night and Midnight Sun – Symphony of extremes

Speaker : Eran Shust CEO Splitty Travel

Anthony Tan APAC Lead, Retail Adhoc GfK

Faeez Fadhlillah CEO and Co-founder Tripfez

Liu Xi, Louis CEO FOMO Play

Jens Oreel CEO Octotrip

Finland is known for magnificient winter experiences. But the country has a lot to offer also during the summer season. How about golfing in the nightless night, swimming in the lake with the midnight sun or experiencing world´s largest archipelago during the white nights? Come and hear more about Finland´s destinations and activities in summer time. Speaker : Heli Mende Director, Head of Global Sales Promotion Visit Finland


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BASEMENT 2 PRESENTATION HUB


14:00 – 14:30

Speaker :

Abhineet Kaul Director, Public Sector & Government Asia-Pacific Frost & Sullivan

Destination Showcase: Destination Norway Speaker :

15:30 – 16:30

Per Holte Market Director Tourism of Asia and New Markets Visit Norway

14:30 – 15:00

MATTA: Building Capacity: Replacing People with Technology The opportunities and challenges created by the phenomenal growth of the digital marketplace has spurred a flurry of activity to be at the cutting edge of competitiveness. Automation and innovation has reduced administrative and manpower costs significantly. What are the implications of such thinking or is there something more to this than just replacing people?

Destination Showcase: Iceland Come and be Inspired by Iceland Thorleifur will be telling the fantastic story of how Icelandic Tourism companies and the government joined hands when a major volcanic eruption threatened the industry. The result was one of the most successful campaigns in later years resulting in an extraordinary success of Iceland as a tourism destination.

Speakers :

He will also present Iceland as a destination for all seasons and introduce the marketing tools and assistance available from Promote Iceland for Travel agents wishing to add Iceland to their portfolio of interesting locations for the enlightened traveler.

Nigel Wong Chun Teim Mohd Hizzat Mohd Shah Honourary Secretary General Vice President MATTA Research & Technology MATTA

OCTOBER 26TH, THURSDAY

Speaker :

10:00 – 10:30

Thorleifur Thor Jonsson Senior Manager Trade Delegations Promote Iceland

Come and join STB, as it shares its bold and unconventional thinking and insights behind developing and embracing a broader, yet distinctive brand. A brand that captures the collective spirit and attitude of Singapore, celebrates the stories of its people, and aims to drive a deeper connection with its international audiences.

•

Speaker :

Speaker :

Lim Shoo Ling Director Brand Marketing Group Singapore Tourism Board

James Craven Managing Director Hybrid

10:30 – 11:00

The Modern Muslim Traveller by Have Halal, Will Travel (HHWT)

Destination Showcase: Japan National Tourism Organisation

Have Halal, Will Travel - Getting Brands Ready For The Modern Muslim Traveller: Young, Affluent, ExperienceDriven

Japan National Tourism Organisation : New Ideas Start Here

With 8.6million Muslims reached monthly, Have Halal, Will Travel (HHWT) is probably the largest travel & lifestyle portal for Muslims in Southeast Asia. Using data-driven insights gathered from over 1,700 Modern Muslim Travellers (MMTs) across Indonesia, Malaysia and Singapore, we offer brands a tantalising glimpse into attitudes, perceptions and motivations that shape MMT’s decisions about flights, accommodation and destinations. We invite forward-looking brands and governments to tap into this knowledge pool in order to understand and win over this lucrative yet largely untapped segment. Speaker :

Singapore disrupts conventional tourism branding

In presenting Singapore to the rest of the world, should the Singapore Tourism Board (STB) focus only on Singapore’s tourism proposition, or seek to project a broader representation of what the city is about?

We have never had as many tourists in human history as we have today. However, the potential of growth in tourism is still largely untapped. Cities/ regions/ countries have developed specific marketing campaigns using all possible adjectives to define their destinations. With so much choice, it has become difficult for potential tourists to differentiate between destinations. We asked these potential tourists as to what attracts them to a destination. The presentation will talk about the trends in destination marketing and the preferences of potential tourists.

Historically, STB has focused on tourism-centric destination branding to reach out to consumers. While previous brands have served the destination well, to continue to stand out, the city must stand for something authentic and mean something to consumers. It must capture mindshare and develop an emotional affinity with customers.

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Look no further than Japan, a country where world-leading talent come together in an exciting mix of cutting-edge research and innovation. Plan an extraordinary event curated from Japan’s multifaceted culture, leveraging their renowned hospitality, rich cuisine and advanced technology. Together with high-quality venues in the world’s most exciting cities and locations, your ideas can become a reality.

Visit www.japanmeetings.org Speaker : Susan Maria Ong MICE Director Japan National Tourism Organisation

11:00 – 11:30

Travel Wire Asia: Influencing Connected Travellers – Social Content Formats and Digital Distribution •

12:30 – 13:30

Presenting case studies that highlight return on investment, we’ll look at how travel providers across the industry can increase their revenues by story-telling and digital engagement.

Know tomorrow’s travellers

ForwardKeys – A look at the Asia Pacific air travel trends


Seeking a destination that offers fresh ideas and unlimited inspiration in one place?

For a truly rewarding MICE experience in Japan, New Ideas Start Here!

Mikhail Goh CEO and Co-founder Have Halal Will Travel

What does Singapore stand for?

Frost & Sullivan: Destination Marketing: Why should tourists visit you?

Andrea Schuppien Regional Manager Travel Wire Asia

12:00 – 12:30

Destination Showcase: Singapore Tourism Board 15:00 – 15:30

•

We’ll look at emerging digital platforms and how they can be used by the various aspects of the industry. Finally, we’ll look at how your digital footprint can be increased in new markets.


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14:00 – 14:30

Join ForwardKeys in this session to learn more about air travel trends. ForwardKeys will look at the year to date performance of international air travel, a summary of Golden Week 2017, a look at forward bookings for the remainder of the year and 1Q2018. Speaker :

15:30 – 16:00

Destination Showcase: Fukuoka Fukuoka as a tourism and MICE destination in Japan

Jameson Wong Director, Business Development Asia Pacific ForwardKeys

Fukuoka, located in the south west of Japan, has been known as a gateway city of the country since ancient times. With its proximity to major cities in Asia and its world-class MICE facilities and abundant tourist attractions, Fukuoka draws a particular attention as one of the major tourism and MICE destinations around the region. Despite the growing population and economy, the city is still compact, and only 10 minute subway ride takes you to the city center from the international airport.

13:30 – 14:00

Destination Showcase: Indonesia

During this session, you can hear what the city as well as Fukuoka Convention & Visitors Bureau may offer when you consider Fukuoka as a future destination of your meetings, conventions, incentive tours, trade exhibitions and other events.

Tourism Development Investment Opportunities Lake Toba Indonesia Tourism Minister Arief Yahya, has set up 10 tourist destinations as a priority to be developed in order to be at least as aligned and developed as tourism in Bali. Regional tourism destinations such as Lake Toba in North Sumatera, Belitung, Tanjung Lesung, the Thousand Islands, Borobudur, Mount Bromo, Mandalika Lombok, Komod Island, Wakatobi National Park and Morotai which each uniqueness will be put forward on Government’s promotion to prospective tourist, both domestic and foreign. The 10 New Bali management will be assigned to each Board Authority whose primary task will be to build Special Economic zones of Tourism in those areas. The Board of Authority established in each of these tourist destinations is going to build tourist amenities like hotel, resort, golf course, restaurants, convention centers, leisure parks and various other facilities. Lake Toba Tourism Board is one of tourism board authority has been released on November 2016.

Speaker : Tsuyoshi Kikune MICE Sales Manager Fukuoka Convention & Visitors Bureau

TribeXplorers: Putting Africa on ASEAN’s travel radar

Speaker :

Despite being the world’s second-largest continent, not a lot about Africa is known to the ASEAN traveller. Africa destinations do not feature prominently at consumer travel fairs; mainstream travel experiences sold are usually bogstandard. In addition to that, news and misconceptions often overshadow the amazing encounters that one can experience in this diverse continent.

Lonely Planet in the 21st Century – how content is changing Lonely Planet has built then adapted its business around content first. The travel content business is changing; Lonely Planet’s annual flagship campaign ‘Best in Travel’ provides the perfect lens through which to understand how the travel publisher has transformed to the globally admired, universal multi-media travel company. What does this new approach to Lonely Planet’s business strategy mean for tourism boards and how can destinations further leverage Lonely Planet?

Speaker : Cherisa Kwong Founder TribeXplorers

Speaker :

Africa: The Diversity of the Destination If you’ve dreamed of going on safari, meeting a Zulu or Maasai warrior, sand boarding down giant sand dunes or snorkeling a coral reef, Africa has something special for you. With 54 countries, 1500 estimated languages and over 3000 tribes across Africa, we understand that a region as diverse as Asia needs a tourism destination that matches this need. Africa can offer a myriad of opportunities for you and your clients. Operators and properties working in the Asian market have tailored their offerings and trained their staff to ensure cultural and religious understanding. Join our seminar to listen to the market experts share their insights; tap into their experience to boost your Africa sales.

Speaker : Arie Prasety President Director Lake Toba Tourism Authority

Speaker : To Be Confirmed

Information is accurate at the time of print 64


Sounh Manivong Director General , Tourism Marketing Department Ministry of Information, Culture and Tourism

11:00 – 12:00

Sharing first-hand from travelling solo in Africa, we aim to dispel myths with some of the diverse experiences the continent have to offer. Passionate about championing tourism in Africa, we will also share ways on increasing visibility for the continent and touch on how to cater to the needs of the ASEAN traveller. Through tourism, we hope to bridge African-ASEAN relations and invite tourism representatives to reach out and engage with us to raise awareness of travelling in Africa.

14:30 – 15:30 Destination Showcase: Africa

Lake Toba is the largest volcanic lake in the world and the second largest lake in the world after Victoria Lake in Africa. Lake Toba also one out of ten deepest lake in the world, reaching around 500 meters deep. Lake Toba was formed by three major eruptions 900.000 years ago, 500.000 years ago, and 75,000 years ago. Taht caused historical records through the evolution of human, flora and fauna. There are total of 45 Geo-Sites within 4 GeoArea. Those are Porsea Caldera, Haranggaol Caldera, Sibanda Caldera andSamosir Caldera. Samosir is an island in the middle of Lake Toba has area of 64,000 hectares or similar in size to the country of Singapore.

ITB ASIA 2017

All tourists are welcome to experience the slow and easy lifestyle of Laos, and immerse yourself in a land that remains relatively unexplored. Step into untouched nature, absorb the rich culture and history, admire ancient Buddhist temples, and witness age-old spiritual traditions that remain strong. Have it all to yourself in Laos. Welcome to your dream holiday in Laos Simply Beautiful.


Andrew Hinshelwood Vice President, Client Solutions APAC & EMEA Lonely Planet

12:00 – 12:30

National Association of Independent Travel Agencies-Phils, Inc.

Destination Showcase: Laos

NAITAS: Promoting a Culture of Tourism

Visit Laos Year 2018

Join Enrique Esguerra, General Manager of Esgala Travel & Tours as he shares how developing a culture of tourism aims to create a positive environment that enhances and enriches the visitor’s experience by making it memorable and satisfying.

The Visit Laos Year 2018 campaign is scheduled to kickoff in November in time for the That Luang Festival. Many wellknown traditional festivals in each province of Laos will be highlighted during the launch, including the Blossom Festival in Bokeo Province, the Elephant Festival in Xayaboury Province, Vat Phou Festival in Champasak Province, Lao New Year celebrations in Luang Prabang Province and Boat Racing festival in Vientiane Capital. Moreover, many other marketing activities will be implemented such as Caravan from Central part to Northern part of Laos and from Central part to Southern part of Laos. Furthermore, the fam trips for domestic and international media and tour operators will be held next year in order to promote Laos Tourism to both regional and international levels. 25 – 27 October 2017, Marina Bay Sands, Singapore

Speaker : Enrique Esguerra General Manager Esgala Travel & Tours

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BASEMENT 2 PRESENTATION HUB OCTOBER 25TH, WEDNESDAY

12:30 – 13:00

10:30 – 11:30

13:00 – 13:30

and effectively communicating that plan grants the event staff the capacity to operate as a proactive unit as opposed to taking a disjointed reactive approach in the event of a crisis.

Amex: Emerging Marketings and How They Are Impacting the Events Industry in Asia

Destination Showcase: Kenya Tourism Board Destination Showcase: Discover Tunisia

Magical Kenya ‘Live the Magic’

Independent for more than 60 years, proud of its 5000 years of history, modern Tunisia is a democracy that attracts the attention of a world in motion.

Iconic Safaris-Kenya is the Safari epicenter of the world and offers unimaginable opportunities to encounter rare and exotic animals in incredible numbers and from unusually intimate perspectives. A popular draw is the Wildebeest Migration in the Maasai Mara that takes place from July –February and the ‘Big Five.’ Lion, Elephant, Rhino, Buffalo and Leopard. There are countless ways to indulge in these unparalleled wildlife experiences; whether by foot, on the back of a camel, perched in a hot air balloon, cruising on a lake, via horseback, on a night game drive with infrared goggles, or on a bike each way leaves you with indelible memories.

Considered one of the outstanding destinations in the Mediterranean, Tunisia makes tourism one of its most important developmental pillars and a pledge of its openness. Now Tunisia is reaching out its hand, to the people of Asia and says”Marhbe” (welcome) Tunisia is home of 8 UNESCO World Heritage sites, , including historic cities such as Carthage, the home of Hannibal, famous for crossing the Alps with elephants to fight the Romans, and the world’s best preserved Roman Colosseum in El Jem. Visitors are surprised in the Berber villages of Chenini, Toujane and Takrouna. Tunisia offers an easy access to the mystic Sahara Desert and huge oasis with 1 Mio palm trees.1, 200 km of sublime coastline and beaches with destinations such as Hammamet, Djerba and Sousse offer relaxation and Thalassotherapies.

MICE Kenya is the destination of choice for Meetings, Incentives, Conferences and Events. It is a motivation incarnate, offering an unrivalled selection of world class venues ranging from Safari lodges to coastal resorts, and from tented camps to eco-lodges and modern convention centres. As for Incentives, Kenya has it all. Take your high achievers up Mt. Kenya, out in the wilderness of Amboseli or deep into the depths of a primeval forest. Kenya is also proficient in orchestrating such customizes extras as; unique African gifts, private bush barbeques, breakfast and dinners as well as themed wildlife talks and vibrant cultural interaction

Touristic by nature, Tunisia is smiles, authenticity and generosity… Tunisia inspired famous US jazz singer Dizzy Gillespie (*) for his “Night in Tunisia”, French writer Gustave Flaubert (**) for “Salammbô”, German painters Paul Klee and August Macke for paintings of Kairouan, Hammamet and SidiBousaid, and AzzedineAlaia (****) for the elegance of his styling. US film maker Georges Lucas (*****) discovered in the Tunisian desert the ideal sites for his cult movie “Star wars”, which can still be visited.

Weddings and Honeymoons- Kenya is the place to fall in love. ‘ Out of Africa’ weddings are uniquely different and charmingly varied. Choose from the classic safari style celebration in the bush, a tropical party in the Indian Ocean Beach , an elegant reception in a country house on the Slopes of Mt. Kenya, a Maasai Celebration deep in the Mara, a Swahili feast under the stars or an Edwardian reception on the veranda of Karen Blixen’s farm at the foot of Ngong Hills

Tunisia is a land of energy and lights, land of the stars, sky and sea. And above all that of the soul!

Speaker : Benjamin Coleman Manager, Global Security and Travel DistributionNOW

The meetings business in emerging countries has grown significantly in recent years, as these economies have increased in importance. In this session, we’ll take a look at some popular emerging cities around APAC for M&E. We will also review the five aspects to meeting planning that are imperative for planners to focus on in order to ensure their meeting goes smoothly in an emerging country: security, technology, transportation, food & beverage, and payments.

12:30 – 13:00

PACEOS: Philippines- MICE Destination in the ASEAN Region

Speaker : Jaime Roseburgh Market Leader Singapore & ASEAN American Express Meetings and Events

The MICE industry in the Philippines is thriving. The Philippines has been successfully hosting major international events such as, among others, ASEAN 50 activities, the 6th UNWTO International Conference on Tourism Statistics, and Madrid Fusion Manila.

11:30 – 12:00

It boasts of topnotch MICE facilities including the SMX Convention Center, the Philippine International Convention Center, World Trade Center Metro Manila, Philippine Arena, Marriott Manila, Sheraton Cebu Mactan Resort, and the Iloilo Convention Center. It is also home to world-class tourism destinations such as Palawan and Bohol, which makes the Philippines ideal for MICE especially for incentive travel.

Huone Singapore: Creative Meeting Spaces – A Game Changer in the MICE Industry Meetings, when done right, are powerful business builders: relationships are created or enhanced, thinking is stimulated and attendees leave with actionable ideas to boost their work performance. Done wrong, meetings aren’t just boring – they cost a lot of money. Find out how creative meeting spaces maximises your return on meetings from Joewin Tan, CEO of Huone Singapore and Founder of Linear Dots Production.

Recognizing the role of the MICE industry in tourism, the Philippine government identified MICE as a key tourism product in the National Tourism Development Plan (NTDP) 2016-2022. The push for further progress of the MICE industry is evident in several initiatives both by the public sector, spearheaded by the Department of Tourism (DOT) and its attached agency, Tourism Promotion Board (TPB), and the private sector, represented by the PACEOS, that include, among others, drafting of the Philippine MICE Industry Roadmap and the establishment of the Philippine MICE Academy.

Speaker : Joewin Tan CEO of Huone Singapore Founder of Linear Dots Production

Speaker :

12:00 – 12:30 Introduction to Risk Management for Meetings and Events

Speaker : Hilda Ogada Assistant Regional Marketing Manager Kenya Tourism Board Klaus Lengefeld Sector Leader Tourism & Employment, Tunisia GIZ German International Cooperation Agency

Leila Tekkay Director of Public Relations, Communication and Hospitality Tunisian National Tourist Office (ONTT)

Speaker : Aileen C. Clemente Chairman and President Rajah Travel Corporation

Whether planning a board of directors meeting, sales meeting, conference, tradeshow, concert or global sporting event, managing a successful event requires the safety of attendees and staff and protection of the organization’s brand to be of the highest priorities. To ensure these priorities are met, meeting and event planners should have a basic plan in place to manage risk. Identifying the objectives of the event, conducting a risk assessment, implementing risk mitigations, developing a response plan


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13:00 – 14:00

• •

Improving critical bookings & revenue conversion Building total revenue management culture in your hotel

manage the same. Green field approach in contracting for customization. Finally a detailed case study delivered as a tangible example for better understanding.

Ideal Pricing for a Hotel’s Ideal Revenue Management Strategy

STR: Asia Pacific Hotel Update – Yesterday, Today & Tomorrow

• • • •

The APAC hotel industry is constantly evolving – hear STR’s latest performance updates and gain insights on how the booming midscale and serviced apartment segments are changing the market landscape. The session will include a deep-dive analysis on the region’s performance over the past two years, with discussions on what the future may have in store.

14:50 – 15:10

The Art of Negotiating Contract Rates and Group Business

Speaker :

•

Fenady Uriarte Regional Manager – Southeast Asia STR

• • •

Why it’s time to stop saying ‘Do Not Disturb’

How does contract rates fit into your pricing structure? Fixed or dynamic pricing? Pricing only or with inventory control? Group evaluation and displacement analysis

15:10 – 16:00

As alternative accommodation providers become increasingly popular, how can hotels embrace a changing market landscape? What can they learn from these newer business models? Join us for a discussion that will delve into how the accommodation sector is evolving and hear what industry pros think the future has in store.

Panel Discussion: Driving Direct Business • •

Speakers :

• Bernard Kee Regional Manager, South East Asia STR

Analyzing your hotel positioning against competition Establishing optimal pricing structure Three different approaches to pricing Applying inventory control to optimize revenue

•

Simon Morley Chief Operating Officer Lub d Co Ltd

Enhancing and personalizing the digital experience: the tech-human innovations that make your customers feel special Mobile search – how are brands building their SEO on mobile SEO, how different are the rules when it comes to internet searches and what have you learnt Data and analytics’ role in driving direct business Building customer loyalty


Michael Nagy Director Rio Convention & Visitors Bureau

Speaker :

14:30 – 14:50 STR: Asia Pacific by the Numbers – A Regional Performance Update on Hospitality Industry

Speaker :

Girish Nair Founder, Executive Director TravelSpends

12:00 – 12:30 Cvent: From Near to Far: Forecasting the Future of MICE and Travel Technologies

11:00 – 11:30

The meetings and events industry is constantly innovating when it comes to technology. From online event registration and promotion to disruptive technologies like RFIDs to track attendee footprint and mobile apps for interactive experience – it’s an exciting time for the industry. With planners and attendees embracing, and even expecting, innovative solutions that completely change the event experience, it is the time to stay ahead of the technology curve.

30SecondsToFly: AI Innovation in Corporate Travel Leisure travel totally transformed during the Internet revolution – now it is corporate travel’s turn to be disrupted. Business travellers’ expectations are higher than ever: they want the same smart solutions as in leisure travel. Companies want greater insight in travel expenses. TMCs are squeezed between ever increasing operating cost and lower supplier commissions.

Join this action-packed session hosted by Cvent – global event tech leader – to see how some of these disruptive technologies are already making an impact by helping event organisers source venues, enhance attendee onsite experience, increase networking and get the most from their travel programs. The session would also provide a glimpse at the future of MICE and Travel technologies. In this session, you’ll learn how to:

The increasing capacity of Artificial Intelligence is already radically changing the dynamics in the industry. How will Artificial Intelligence help to provide agent automation, generate travel management intelligence, supporting smart and personalized revenue management systems? How will travel agents and TMCs have to adapt to survive this 4th industrial revolution?

•

Speaker : Riccardo Vittoria Co-Founder,President 30SecondsToFly

• •

11:30 – 12:00

Some solutions are here today; others are on the horizon. See them before others do!

10:30 – 11:00

14:00 – 16:00

Consider future technology trends to source great venues, increase attendance, optimise costs and stay ahead of technology curve. Leverage new social and mobile marketing channels to help bolster interest and attendee engagement. Utilise travel solutions to get complete visibility into transient travel spending and sourcing to take control over travel costs and negotiate favourable rates with venues

Speaker :

TravelSpends: Business Travel Cost Optimization through Real-Time Transaction Analytics

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams

TravelSpends will deliver a presentation on Business Travel Cost Optimization through Real-Time Transaction Analytics. Presentation will cover “The Why and How of Real Time transaction Analytics”. How analytics can drive decision making in terms of cost optimization. How benchmarking can support to set goals and drive results. Complexities associated with business travel costs and processes to

14:00 – 14:30 Enhancing Strategic Decisions and Increase Revenue Growth for Your Meeting & Events Space • •

Making sense of your meeting & events data Understanding and forecasting demand

Will Kataria Director, Sales APAC Cvent

Rio de Janeiro designed for MICE – Trends and Future All the structural changes the destination got after Olympics, the new Rio de Janeiro with new opportunities for Congresses, Events, Groups, Incentives and Leisure. The preview of this industry in five years.

12:30 – 13:00 Egencia: The future of travel and expense management


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Expense experts from Egencia and Chrome River will host a lively discussion on Singapore’s business travel expense trends from the 4th edition Egencia Business Travel and Technology Survey. Despite the shift towards digital and online methods for most business operations, filing paper expenses reports is still the most utilised method. Learn about the latest expense tools and tips travel managers and travellers can use to save time and money.

‘Bleisure’ into travel polices and how to successfully manage ‘Bleisure’. Speaker : Eugene Tan General Manager Corporate Travel Management

Sarah Dart Director of Sales, APAC Chrome River

International SOS: Mitigating Risks in a crisis – know where your employees are

Our subject matter expert would be sharing with how should organisations respond to security incidents and natural disasters, how to communicate with their mobile workers effectively and reduce the impact to your organisation when an incident occurs.

OTOAI: Outbound Travel from India Focusing on Every Segment

• • •

FIT, MICE, Family groups, Young Indians and Weddings What should the service providers know about the people and the occasions Social and cultural norms Behavioral norms of customer and the companies involved that suppliers must get aware before they deal with Indian clients.

Speaker :

The way we work has changed. As the cost of virtual collaboration systems continue to decrease and the quality of the experience increases, companies are finding that virtual collaboration can replace non-essential travel – those trips that don’t contribute to the bottom line. A Total Collaboration Management program promotes effective communication without physical presence using instant messaging, chat rooms, audio conferencing, video conferencing, online, mobile, telepresence and more. Learn how you can reshape your collaboration culture to make virtual meetings more accessible, convenient and productive for employees.

Aaron Sim Regional Business Development Director, Asia International SOS

Join industry leaders from major cruise lines as they discuss on the rise of cruise in Asia Pacific and the growing market. • • •

‘Bleisure,’ has been the new buzzword in travel industry of recent times, typically speaking of travelers combining their business trip and injecting some fun with some leisure time. This trend is here to stay. As corporate travel evolves, this session will provide insights on how ‘millennial’ travel brands are increasingly relevant, the incorporation of

11:30 – 12:30

Join the session to explore best practices in crisis response.

10:30 – 11:30 Rise of Cruise in Asia Pacific

Corporate Travel Management: Managing The New Corporate Travel Lifestyle. Bleisure

Sean Treacy Managing Director of Singapore and Southeast Asia Royal Caribbean Cruises (Asia) Pte. Ltd

Advito: It pays to let employees stay: Using Total Collaboration Management to Maximize Travel Return


14:30 – 15:30

Farriek Tawfik Director of Southeast Asia Princess Cruises

Do you know how to contact your mobile workers quickly and what to communicate? What would be your plan if your employee is not accounted for?

Speaker :

Guldeep Singh Sahni President Outbound Tour Operators Association of India(OTOAI)

Felix Chan VP of Sales of Asia Norwegian Cruise Line Holdings Ltd

Buhdy Bok President Carnival Asia

Find out best practices in crisis response and how you can effectively communicate with your travelling employees when an incident occurs.

13:00 – 13:30

•

Ken Muskat CEO SkySea Cruise Line

15:30 – 16:00

Speakers :

Kenji Mirassou Director Global Sales, APAC Egencia

Speakers:

Challenges and opportunities of the Asia’s growing Cruise Market Growth markets and segments in Asia Cruise travel, a choice for MICE Planners

Moderated By :

Speaker : Claire Ollivier Senior Director ,APAC Advito

Christina Siaw CEO Singapore Cruises Centre


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BASEMENT 2 RESPONSIBLE TOURISM HUB


OCTOBER 25TH, WEDNESDAY 10:30 – 11:30

Speaker : Fran Hughes Director International Tourism Partnership

Greenview: 2017 Green Lodging Report In this session, Eric Ricaurte, CEO & Founder, Greenview will be presenting the 2017 results and findings from the 2017 Green Lodging Trends Report. The Green Lodging Trends Report is the lodging industry’s annual exercise to assess and benchmark sustainable best practices across hotels worldwide. Updated annually and with the support of hotel industry partners including the world’s largest green hotel certifications, the Green Lodging Trends Report helps discover innovative hotel efforts that should be recognized and can benefit peers, and shows what’s trending each year. All hotels participate for free and receive a complimentary and confidential compare report to benchmark themselves against their peers in ten categories including indoor air quality, energy management, water conservation, waste management, kitchen & laundry, staff involvement, communication, guest engagement, and community. In the 2017 Report, we will be covering over 100 sustainable practices related to reducing cost, enhancing guest experiencing and retaining employees. The 2016 Report included data collected from 2,161 hotels located in 44 countries. The 2017 Survey is open through June 15th. We expect the number of participating hotels to grow to about 3,000 for the 2017 Report.

13:00 – 13:30

11:00 – 11:30

Ng, a pair of siblings running a food distribution business, FoodXervices Inc Pte Ltd. After observing the food industry for more than a decade, they realized the need for a food bank in Singapore. Founded in January 2012, we were given charity status in August 2012 (Co.Reg No: 201200654E) and IPC status in May 2015.

CamConscious Tourism: What are the leadership demands in achieving financial sustainability in community-based tourism

Our vision is to be the prevailing centralized coordinating organization for all food donations and to play a key role in the reduction of food wastage within the whole supply chain.

ENVIRONMENTAL CONSULTING

Food Waste: Innovations to address this widely CALIBRI misunderstood issue in the hospitality industry TYPOGRAPHY

Speaker : Margarita Seah Management Associate The Food Bank Singapore

DaunPenh

C100-M0-J0-N0 C75-M0-J0-N25

The latest technologies, mobile applications and innovative holistic approaches can help tourism organisations measure, understand and address unsustainable practices, whilst reducing the negative socio-environmental impact of their operations and generate substantial benefits. We will focus on the lodging industry, exploring tangible solutions to a widely overlooked issue: food waste.

This presentation examines the role leadership plays in successful community based tourism projects, and explores the type of leadership that is needed to achieve long-term sustainability. Practical examples from Cambodia show, that empowerment of local communities is an essential part of this process, but is not necessarily the key to financial sustainability for most community-based tourism sites. By exploring the Cambodian experiences, and with the use of proven leadership theories we hope to examine barriers and opportunities for the future development of the sector.

C0-M0-J0-N100

15:00 – 15:30

Speaker : Jitka Markova Co-founder CamConscious Tourism

Speaker : Benjamin Lephilibert Founder LightBlue Environmental Consulting

13:30 – 14:30

Speaker : Eric Ricaurte CEO & Founder Greenview

Marina Bay Sands: Latest trends in green meetings: community, local food and healthy meetings With over 150 eco-friendly meetings a year, Marina Bay Sands is developing new ways to engage sustainable guests in a way that is fun, relevant, and cost neutral. This discussion will address the latest trends that sustainable events are looking for, and how to implement them in an attractive and impactful way.

11:30 – 12:00

Speaker : To be confirmed

International Tourism Partnership: Tourism and the Sustainable Development Goals – what is your contribution

14:30 – 15:00

The United Nations Sustainable Development Goals (SDGs) present a unique opportunity for the tourism industry to demonstrate its contribution to sustainable growth and a fairer future for all, but few are really using this opportunity to date. ITP (the International Tourism Partnership) believes that the hotel industry can be a force for good and make a positive contribution to the SDGs and to the COP21 climate agreements and is demonstrating that by working together we can drive change further and faster than on our own. Join our discussion to see how you can better quantify your impact and contribution to the SDGs.

Soap Cycling: Saving Lives One Bar at a Time Founded in 2012, Soap Cycling is the first and largest organization of its kind in Asia. Established and still actively managed by University of Hong Kong undergraduate students, we started small—working with 10 hotels and operating out of donated space at HKU. By 2014, we were collecting from over 100 hotels in Hong Kong, Japan, Korea, and Singapore.

11:30 – 12:00

Because our model is so simple and scalable, we have established sister operations in Shenzhen in 2015 and Singapore in 2017. Soap Cycling is an exciting and fastgrowing social startup that aims to improve sanitation and hygiene in developing Asia, save tons of chemical waste from being dumped in landfills, all while giving local university students an opportunity to develop their social leadership skills. Join one of our NUS interns, Iqbal, as he relates his own journey with Soap Cycling this past summer. Working with hotel giants like Marriott arranging volunteer sessions, liaising with local schools like UWCSEA to pick up soap, and laying the foundation for future success.

GLP Films: What the World Needs Now If executed properly, a single travel story can be the catalyst for a life-changing journey. Join Andrew as he explains how his background in working for multiple travel organizations and his personal film making experience have allowed him to discover iconic stories and help craft award winning content marketing campaigns for destinations around the world. During this multi-media discussion/presentation, you’ll learn how one story can educate, ignite inspiration and create a call to action in less than five minutes. From this 30-minute presentation followed by 15 minutes of facilitated discussion, you’ll take away a multi-disciplinary set of tools and knowledge to support travel through storytelling and gain a fresh perspective on the influence you have working in the travel industry.

Speaker : Muhammed Iqbal bin Rahman Student National University of Singapore

Conference Session by The Food Bank Singapore The Food Bank Singapore acquires donated food, much of which would otherwise be wasted, from farms, manufacturers, distributors, retail stores, consumers, and other sources, and make it available to those in need through a network of member beneficiaries. The Food Bank Singapore was set up by Nichol and Nicholas

15:30 – 16:00 Conference Session by World Wildlife Fund (WWF)

Speaker : Andrew Morrison Strategic Partnerships GLP Films

OCTOBER 26TH, THURSDAY Brought to you by :


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13:30 – 14:00

For better or worse, tourism-related development has impacts. These short- and long-term impacts occur on many aspects of the society and the environment, sometimes, more often than what meets the eye. Mallika Naguran brings true stories that speak of the potentials and pitfalls of development related to Asia Pacific tourism. She will also suggest novel ways to develop people alongside infrastructure in tourism and travel.

Mekong Tourism Coordinating Office (MTCO): Telling Responsible Travel Stories in the Mekong Region via digital and social commerce applications

Speaker : Mallika Naguran Managing Director Gaia Discovery

Launch of Experience Mekong (collection and showcase of responsible travel experiences in the GMS) www.MekongMoments.com

15:00 – 16:30 ITB Berlin Social Responsibility: Spotlight on LGBT Travel

Launch of Mekong Moments (collaborative destination marketing and capacity building platform) www.ExperienceMekong.org

In this session, ITB Berlin will give an overview of the latest developments in the Global LGBT Tourism segment incl. a summarized presentation of the new UNWTO report on LGBT Tourism. The IGLTA Ambassador to Japan will highlight some latest LGBT activities in the Japanese market followed by two case studies which give an insight how to work with the LGBT market.

Mekong Trends (industry insight platform featuring topical snapshot reports, powered by Mekong Experts) www.MekongTrends.com Speaker :

Jens Thraenhart Executive Director Mekong Tourism Coordinating Office (MTCO)

We curate experiences and trips that connect travellers with the outdoors. No matter what their interest is, be it cycling, hiking, running, walking, or an interest in conservation, culture or any genre associated with the outdoors, we will have something to offer. Our purpose is to inspire as many people to step out of their comfort zone, kick-start their own adventure in their own way and slow down their pace to experience the world. At the same time, our desire is also to provide our members with authentic local cultural experiences while minimising the negative social and environmental impacts that travel brings about. We hope to bring economic benefits to the host communities, and preserve the cultural and natural resources of the destinations that we visit, in a sustainable and responsible way.

11:30 – 12:00 Conference Session – Resilient Nepal • • • • •

Speaker : Rajan Sakya CEO KGH Group of Hotels, Resorts & Travel

Speaker : Sheryl Lim Founder Travel Wander

12:00 – 13:00 11:00 – 11:30

SheTrades: Creating More Businesses through Sustainable and Inclusive Tourism International Trade Centre (ITC), the joint agency of the World Trade Organization (WTO) and the United Nations, is the only development agency that is fully dedicated to increasing the competitiveness of small and medium-sized enterprises (SMEs) in developing and least-developed countries, and connecting them with international markets. ITC’s mission is to foster inclusive and sustainable economic development, and contribute to achieving the UN Sustainable Development Goals (SDGs). Through its flagship initiative, SheTrades, ITC aims to connect one million women entrepreneurs to market by 2020.

Speaker :

Earth Wanderer: Sustainable tourism: a view from East Africa

14:00 – 14:30 Thomas Bömkes Managing Director Diversity Tourism GmbH

The Code International: How to get active in Child Protection in tourism

Sean Howell Founder & Chairman Hornet Gay Social Networ

ITB is supporting The Code of Conduct against the Sexual Exploitation of Children (“The Code”). This session shall update tourism professionals on how they can take practical steps to keep children safe, including new joint UNWTO initiatives. Shiho Ikeuchi Director Overseas Marketin Hotel Granvia Kyoto

Speaker : Damien Brosnan Programme Coordinator The Code International

14:30 – 15:00

Rika Jean-Francois Commissioner ITB Corporate Social Responsibility Competence Centre Travel & Logistics Messe Berlin GmBH


Gaia Discovery: Upside Down, Inside Out: Re-thinking Development in Tourism

The United Nation World Travel Organisation has designated 2017 as the International Year of Sustainable Tourism for Development. With this in mind, we shall focus on two countries: Uganda and Rwanda. Both offer the incredible opportunity to track the endangered mountain gorillas in either Bwindi Impenetrable National Park (Uganda) and Volcanoes National Park or Parc National des Volcans (Rwanda) but also have considerable offers for the eco conscious traveller. How do me make sure that this once in a lifetime experience remains as sustainable and responsible? Earth Wanderer is based on two principles:

In this session, ITC will explain how the SheTrades initiative has helped build inclusive and sustainable tourism in the Indian Ocean Rim Association (IORA) countries. Two Indonesian women-owned/-led SMEs, MALA Eco Tours and Tabo Cottages, facilitated by the SheTrades initiative, will also share their experience on how sustainability practices have helped them making more businesses. The session will show how tourism, women empowerment, sustainability, inclusiveness and international markets are closely linked.

Earth : Conservation, sustainable and human Wanderer : Discovery, exploration and respect

Speaker :

Join us for an exciting explanation on how we makesure our tours fit the stringiest criteria to conserve, protect and empower Speaker : Jan Tanner Director Earth Wanderer

Amri Priyadi Project Coordinator International Trade Centre (ITC)

Travel Wander: That “Balanced” Vacation Information is accurate at the time of print

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General Information about Nepal. Crisis Management during Post Earthquake 2015. Crisis Management during 6 months’ border closure by India. General information about Nepal as a SOUL SEARCH Tourist Destination for the young and dynamic 21st Generation World Travelers and corporate world. CSR in the Hotel Industry (Migrant Worker issue of Nepal, Human Trafficking in Nepal, Startup companies for the Young Entrepreneurship Forum of Nepal)

Melissa Augustina Director MALA Eco Tours

Annette Horschmann Founder Tabo Cottages


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