Conference & Expo's [BEEDC] 96 Hours, a Buy Black Marathon TV event. âPlan your ... provider website. Domain name
TaylorAdams Marketing & MgMt
201 7 HOLIDAY MARKETING GUIDE Official Podcast Series Companion Workbook
A take notes outline of my five-step process to developing your holiday marketing strategy. This free workbook is the companion tool for the Christmas In July 2017 Podcast Series.
by Jacqueline Taylor-Adams H O L I D A Y M A R K E T I N G . G U I D E
Copyright ©2017 Jacqueline Taylor-Adams. All rights reserved.
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I NTRODUCTI ON Forget what the calendar says — Christmas starts in September. For whom does this guide toll? It tolls for you entrepreneur, solopreneur, small business, non-profit along with you, marketing and sales professional within a small to mid-size business. This guide even tolls for you, the direct sales affiliate who is leveraging your affiliation to establish your own brand and business. By July, as businesses, we should have our holiday marketing strategy and campaigns in order. It’s time to do the planning necessary to launch holiday promotions by September. Get in gear for the year's biggest season of browsing and buying. Let’s get ready to profit. This free workbook is the companion tool for the Christmas In July 2017 Podcast Series. The workbook outlines my five-step process for developing your holiday marketing strategy while providing you sections to take notes as you listen to the podcast. In June, I’ll also will release the official eBook which details the five-step process, includes a guide of great downloads, resource section and with detailed work sections within each chapter. The podcast series is being launched in partnership with the Black Economic and Entrepreneurship Development Conference & Expo’s [BEEDC] 96 Hours, a Buy Black Marathon TV event.
“Plan your work and work your plan.”
TAYLORADAMS MARK ETI NG & MGMT * WWW. TAYLORADAMSMARKETI NG. COM * 1 . 87 7 . 552 . 7 01 2
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PODCAST SERI ES CLICK TO L I S T E N Find full series at www.mastergriotradio.com/christmas_in_july and at www.holidaymarketing.guide. Upcoming episode (as of publishing) on Tues 5/23/2017 8p ET / 5p PT on Beyond Talk with Faith Moore-McKinney
TAYLORADAMS MARK ETI NG & MGMT * WWW. TAYLORADAMSMARKETI NG. COM * 1 . 87 7 . 552 . 7 01 2
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A.G.A.S.W. MARKETING OCTAGON AUDIENCE . GOALS . ANALYZE . STRATEGIZE . WEBSITE 5 CORNERSTONE MARKETING STRATEGY FOR HOLIDAY SUCCESS STEP 1
AUDIENCE
KNOW THY AUDIENCE BY ANY MEANS NECESSARY.
STEP 2 GOALS WHAT ARE YOUR DESIRED AND EXPECTED OUTCOMES? THESE BECOME YOUR GOALS. WRITE THEM DOWN AND QUANTIFY.
TAYLORADAMS MARK ETI NG & MG MT * WWW. TAYLORADAMSMARK ETI NG. COM * 1 . 87 7 . 552 . 7 01 2
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THE MARKETING OCTAGON 5 CORNERSTONES OF YOUR HOLIDAY MARKETING STRATEGY STEP 3 ANALYZE REVIEW AND ANALYZE YOUR LAST YEAR’S 4th QUARTER PERFORMANCE, EVEN IF YOU DID NOT IMPLEMENT A STRATEGY LAST YEAR.
STEP 4 STRATEGIZE GET READY FOR THE HEAVY LIFTING. What will you sell? What will you do? Inventory. Associated Deadlines. How will you do it? The look, the feel, the brand and, most important, the customer experience. Create your campaigns in detail.
TAYLORADAMS MARK ETI NG & MG MT * WWW. TAYLORADAMSMARK ETI NG. COM * 1 . 87 7 . 552 . 7 01 2
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THE MARKETING OCTAGON 5 CORNERSTONES OF YOUR HOLIDAY MARKETING STRATEGY STEP 5 WEBSITE PREPARE YOUR WEBSITE, ADMINISTRATIVE & TECHNICAL SYSTEMS TO SUPPORT YOUR CAMPAIGNS. DON’T FORGET SEO.
A FEW USEFUL RESOURCES More resources and details are part of the eBook and group coaching course that will launch July .
resource
provider
website
Domain name registration Audience Engagement via online Questionnaires, Contests, Polls Handcrafted and Digital Design Content
TaylorAdams Marketing Shortstack
www.tayloradamsmarketing.com http://mbsy.co/ShortStack/
Creative Market
https://crmrkt.com/B7DX3
TAYLORADAMS MARK ETI NG & MG MT * WWW. TAYLORADAMSMARK ETI NG. COM * 1 . 87 7 . 552 . 7 01 2
A P P LY I T ! go ahead an apply what you learn throughout this podcast series in your own business now!
NOTE: Free and DYI is not always better or cheaper. Be strategic. Create your plan. Know what you want and need. Then, outsource where it makes sense to maximize your time and return.
H O L I D A Y M A R K E T I N G . G U I D E
Copyright ©2017 Jacqueline Taylor-Adams. All rights reserved.
