Jacksonville. Tampa. Ft. Worth ..... First Central, City Center, & Morgan Stanley Tower. Source: CoStar .... GREENHO
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POPULATION
POPULATION GROWTH St. Petersburg & Pinellas County 3.50% 3.00%
2.50% 2.00%
Population Growth Rate
1.50%
1.00%
St. Petersburg
0.50%
Pinellas County
0.00%
2010
2014
2015
2016
2017
-0.50% -1.00%
2010-2017 Growth Pinellas County: 5.0% - 45,461 St. Petersburg: 7.8% - 18,999
-1.50% -2.00%
Source: BEBR - 2014-2017; US Census 2010
POPULATION GROWTH BY MUNICIPALITY Pinellas County: 2010-2017
14.2%
St. Petersburg 41.8%
13.2%
Clearwater Largo Pinellas Park
Unincorporated Other
8.0%
9.5% 13.3%
Source: BEBR, 2011-2017; US Census 2010
5-YEAR POPULATION GROWTH 2012-2016 Orlando Miami Durham Ft. Worth Tampa Jacksonville Tampa-St. Pete MSA St. Petersburg St. Paul 0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Source: BEBR; American Community Survey, 1 Year Estimates
FOREIGN BORN POPULATION St. Petersburg 30,000
25,000
20,000
Northern America Latin America Oceania
15,000
Africa Asia Europe
10,000
5,000
-
2009
2011
2013
2014
2015
2016
Source: American Community Survey, 1 Year Estimates
NET MIGRATION 2015-2016 2.5%
2.0%
1.5%
1.0%
0.5%
0.0% Florida
MSA % Net Migration - Domestic
Pinellas County
Hillsborough County
% Net Migration - International Source: American Community Survey, 1 Year Estimates
SOCIOECONOMICS
Source: American Community Survey, 1 Year Estimates; US Census
ST. PETERSBURG AGE BREAKDOWN 2016
1970
-20.0%
-15.0%
-10.0%
-5.0%
75 years and over
75 years and over
65 to 74 years
65 to 74 years
60 to 64 years
60 to 64 years
55 to 59 years
55 to 59 years
50 to 54 years
50 to 54 years
45 to 49 years
45 to 49 years
40 to 44 years
40 to 44 years
35 to 39 years
35 to 39 years
30 to 34 years
30 to 34 years
25 to 29 years
25 to 29 years
20 to 24 years
20 to 24 years
15 to 19 years
15 to 19 years
10 to 14 years
10 to 14 years
5 to 9 years
5 to 9 years
Under 5 years
Under 5 years
0.0%
Male
Female
5.0%
10.0%
15.0%
20.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0% Male
5.0%
10.0%
15.0%
20.0%
Female
Source: American Community Survey, 1 Year Estimates; US Census
ST. PETERSBURG AGE BREAKDOWN Ages 20-39 76,000
29%
74,000 28%
72,000 70,000
Population
68,000 66,000
26%
64,000 25%
62,000 60,000
Percent of Total Populatoin
27%
24%
58,000 56,000
23% 2012
2013
2014 Ages 20-39
% of Total Population
2015
2016 Source: American Community Survey, 1 Year Estimates
PEER CITY AGE BREAKDOWN Ages 20-39 - Percent of Total Population Orlando Durham St. Paul Miami Tampa Ft. Worth
Jacksonville St. Petersburg Tampa-St. Pete MSA 0.0%
Source: American Community Survey, 1 Year Estimates
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
EDUCATION ATTAINMENT RATES 95.0%
High School
90.0%
85.0%
80.0%
75.0%
70.0%
65.0% St. Petersburg Tampa-St. Pete MSA
Jacksonville
Orlando
Tampa
Durham
St. Paul
Ft. Worth
Miami
Source: American Community Survey, 1 Year Estimates
EDUCATION ATTAINMENT RATES BA/BS+ Degree 60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0% Durham
St. Paul
Orlando
Tampa
St. Petersburg Tampa-St. Pete MSA
Jacksonville
Ft. Worth
Miami
Source: American Community Survey, 1 Year Estimates
EDUCATION ATTAINMENT RATES BA/BS+ Degree 25 - 34 60.0% 50.0% 40.0% 30.0% 20.0%
10.0% 0.0% Durham
Orlando
Tampa
St. Paul
Miami
St. Petersburg
Tampa-St. Pete MSA
Ft. Worth
Jacksonville
Source: American Community Survey, 1 Year Estimates
EDUCATION ATTAINMENT RATES Graduate or Professional Degree 25.0%
20.0%
15.0%
10.0%
5.0%
0.0% Durham
St. Paul
Tampa
Orlando
St. Petersburg
Miami
Tampa-St. Pete MSA
Ft. Worth
Jacksonville
Source: American Community Survey, 1 Year Estimates
MEDIAN HOUSEHOLD INCOME 2016
Growth 2011-2016
Ft. Worth
St. Petersburg
St. Paul
Tampa
Durham
Miami
St. Petersburg
Durham
Jacksonville
Ft. Worth
Tampa-St. Pete MSA
Tampa-St. Pete MSA
Tampa
Orlando
Orlando
Jacksonville
Miami
St. Paul $0
$10,000 $20,000 $30,000 $40,000 $50,000 $60,000
0.00%
5.00%
10.00% 15.00% 20.00% 25.00% 30.00%
Source: American Community Survey, 1 Year Estimates
POVERTY RATE St. Petersburg Tampa-St. Pete MSA Jacksonville Durham Ft. Worth St. Paul Orlando Tampa Miami 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0% Source: American Community Survey, 1 Year Estimates
POVERTY RATE CHANGE 2011-2016
Orlando Tampa Tampa-St. Pete MSA Jacksonville St. Paul
Miami Ft. Worth
Durham St. Petersburg -30.0%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0% Source: American Community Survey, 1 Year Estimates
AFRICAN AMERICAN POVERTY RATE CHANGE 2012-2016
Durham Orlando Ft. Worth
St. Paul Jacksonville Tampa Tampa-St. Pete MSA St. Petersburg Miami
-45%
-40%
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
Source: American Community Survey, 1 Year Estimates
UNEMPLOYMENT RATE 2010 – 2017 YTD 12.0% 11.0% 10.0% 9.0% 8.0%
7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2010
2011
2012 St. Petersburg
2013
2014
Tampa-St. Pete MSA
2015 Florida
US
2016
2017 Source: Bureau of Labor Statistics
REVENUEGENERATORS
TOTAL CONSTRUCTION VALUE & PERMITS ISSUED St. Petersburg $800,000,000
35,000
$700,000,000
30,000
$600,000,000 25,000
20,000 $400,000,000 15,000
Total Permits
Construction Value
$500,000,000
Construction Value Permits Issued
$300,000,000 10,000 $200,000,000
5,000
$100,000,000
$0
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Source: City of St. Petersburg Development Services Division
Source: City of St. Petersburg Development Services Division
DOWNTOWN DWELLING UNITS 11000
10000
Permitted Under Construction
9000
8000
7000
6000
5000 2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Source: City of St. Petersburg Planning & Economic Development Department
REVISED PERMIT FEES COMPARISON 450 400 350 300 250 200 150 100 50 0 Demolition
Reroof
AC Equal Changeout
Water heater changeout
St. Petersburg (prior Oct. 1, 2017)
Solar Pool Heating
St. Petersburg (adopted)
Photovoltaic Systems
Pinellas County
Residential Electric Service Change Source: Municode.com
LAND DEVELOPMENT REVIEW
CODE CHANGES
$90
2006- 2017
24.0%
$80
23.5%
$70
23.0%
$60
22.5%
$50 22.0%
$40 21.5%
$30
21.0%
$20 $10
20.5%
$0
20.0% 2006
2007
2008
2009
2010
St. Petersburg
2011
2012
Pinellas County
2013
2014
2015
St. Pete % of County Total
2016
2017 Source: Pinellas County Property Appraiser
Percent of Total Taxable Value
Billions
TAX VALUES IN PINELLAS COUNTY
TAXABLE VALUE GROWTH RATE 15.00%
10.00%
2007-2016 9.61% 8.69% 7.90%
5.00%
8.43%
8.30%
4.03%
Growth Rate
St. Petersburg
0.00%
Clearwater 2007
2008
2009
2010
2011
2012
2013
-1.25%
-5.00%
2014
2015
2016
2017
Pinellas County
-6.18% -6.48%
-10.00%
-15.00%
-12.41%
-10.26%
Source: Pinellas County Property Appraiser
SALES TAX COLLECTED PER 1,000 RESIDENTS Florida Counties $2,500,000
$2,000,000 2010 2011
$1,500,000
2012 2013 2014
$1,000,000
2015 2016 $500,000
$0 Pinellas County (7%)
Hillsborough County (7%)
Orange County (6.5%)
Duval County (7%)
Miami-Dade County (7%)
Source: Florida Department of Revenue; BEBR
Source: Pinellas County CVB Source: Pinellas CVB
Source: Pinellas County CVB Source: Pinellas CVB
REALESTATE
CITYWIDE CLASS A OFFICE SPACE 6,000,000
16.0%
14.0%
5,000,000 12.0%
4,000,000
3,000,000
8.0%
Vacancy Rate
Square Feet
10.0%
6.0%
2,000,000 4.0%
Total SF Citywide Vacancy
1,000,000 2.0%
-
0.0%
2010
2011
2012
2013
2014
2015
2016
2017
Source: CoStar
DOWNTOWN ST. PETERSBURG OFFICE SPACE 35.0%
3,500,000
35.0%
3,000,000
30.0%
3,000,000
30.0%
2,500,000
25.0%
2,500,000
25.0%
2,000,000
20.0%
2,000,000
20.0%
1,500,000
15.0%
1,500,000
15.0%
1,000,000
10.0%
1,000,000
10.0%
500,000
5.0%
-
0.0% 2013 Square Feet
2014
2015 Class A Vacancy
2016
2017
Total Vacancy
Square Feet
3,500,000
500,000
5.0%
-
0.0% 2013 Square Feet
2014
2015
Class B & C Vacancy
2016
2017 Total Vacancy
Source: CoStar
Vacancy Rate
CLASS B & C OFFICE SPACE
Vacancy Rate
Square Feet
CLASS A OFFICE SPACE
DOWNTOWN TENANT MIX 1986-2017 60.0%
50.0%
40.0% 1. "Other" includes professional services 2. Buildings used in analysis: Priatek Plaza, First Central, City Center, & Morgan Stanley Tower
30.0%
20.0%
10.0%
0.0% Financial
Legal
Creative 1986
Life Sciences 1996
2007
2017
Retail
Tech
Other Source: CoStar; St. Petersburg City Directories
GATEWAY OFFICE SPACE CLASS A
CLASS B & C 3,500,000
20.0% 18.0%
3,000,000
2,500,000
10.0%
1,500,000
8.0% 6.0%
1,000,000
Square Feet
12.0%
Vacancy Rate
Square Feet
16.0%
14.0%
2,000,000
18.0%
3,000,000
16.0% 2,500,000
20.0%
14.0% 12.0%
2,000,000
10.0% 1,500,000
8.0% 6.0%
1,000,000
4.0% 500,000 0 2010
2011
2012
2013
2014
2015
2016
Vacancy Rate
3,500,000
4.0%
2.0%
500,000
0.0%
0
2017
2.0% 0.0% 2010 2011 2012 2013 2014 2015 2016 2017
Gateway SF Gateway Vacancy
Source: CoStar
GROW SMARTER OPPORTUNITY SITES
TANGERINE
PLAZA
DEUCES UNDERPASS
LIGHTINGPROJECT
SKYWAY
MARINA DISTRICT
ST. PETERSBURG RETAIL SPACE 16,000,000
35.00%
14,000,000
30.00%
12,000,000
25.00%
Total Retail SF
10,000,000 20.00% 8,000,000 15.00% 6,000,000 10.00%
4,000,000
5.00%
2,000,000
-
2010
2011
Total SF
2012
Citywide Vacancy
2013
2014
Main Streets Vacancy
2015
2016
SMD Vacancy
2017
0.00% Source: CoStar
TOP 10 TAXPAYERS IN ST. PETERSBURG BY TOTAL TAX VALUE
TAX VALUE PER ACRE
Tyrone Square Mall
Cottonwood Bayview
Raymond James
AER Apartments
Beacon 430
Beacon 430
TGM Bay Isle
Bayfront Health
AER Apartments
Vinoy
Cottonwood Bayview
Tyrone Square Mall
Bayfront Health
Raymond James
Trellis at the Lakes
Franklin Templeton
Vinoy
TGM Bay Isle
Franklin Templeton
Trellis at the Lakes $-
$50,000,000
$100,000,000 $150,000,000
Commercial Residential
$-
$15,000,000
$30,000,000
$45,000,000
Source: Pinellas County Property Appraiser
HOME SALES PRICE $25,000
November 2016-2017
14.0% 12.0%
$20,000
$15,000 Home Value
8.0% 6.0%
$10,000
Percent Change
10.0%
4.0% $5,000 2.0% $-
0.0% Tampa-St. Pete MSA
St. Paul
St. Petersburg
Jacksonville Change $
Tampa
Ft. Worth
Durham
Orlando
Miami
Change %' Source: Redfin
Source: City of St. Petersburg Planning & Economic Development
Source: City of St. Petersburg Planning & Economic Development
REDUCTION IN VACANT AND BOARDED HOUSING 2013-2017: South St. Petersburg CRA 700 South St. Petersburg CRA
Citywide (ex. CRA)
600 500 400 300 200 100 0 2013
2014
2015
2016
2017 Source: City of St. Petersburg Planning & Economic Development
CHANGE IN TAXABLE PROPERTY VALUES 2007-2017: South St. Petersburg CRA $1,200 $1,000
In $ millions
$800 $600 $400 $200 $0 2007
2008
2009
2010
2011
2012
South St. Petersburg CRA
2013
2014
2015
2016
2017
Source: Pinellas County Property Appraiser
HOUSING + AFFORDABILITY
TROPICANA FIELD SITE
ST. PETERSBURG POLICE HQ
BUSINESSDEVELOPMENT
Source: City of St. Petersburg Business Tax Division
ST. PETERSBURG EMPLOYMENT 120000
3.0%
118000
2.5%
TOTAL EMPLOYMENT
1.5%
114000
1.0% 112000 0.5% 110000
0.0%
108000
-0.5%
106000 104000
EMPLOYMENT GROWTH RATE
2.0%
116000
-1.0% 2011
2012
2013
Total Employment
2014
2015
2016
2017
-1.5%
Employment Growth rate Source: City of St. Petersburg Planning & Economic Development
GROW SMARTER INDUSTRIES – EMPLOYMENT 14,000
2013-2017
120.0% 100.0%
12,000
80.0%
10,000
# of Jobs
8,000 40.0% 6,000
Percent Change
60.0%
20.0% 4,000
0.0%
2,000
-20.0%
0
-40.0% Marine & Life Sciences
Specialized Manufacturing
Financial Services 2013
2017
Data Analytics Change
Creative Arts & Design Source: City of St. Petersburg Planning & Economic Development
GROW
SMARTER
AVERAGE ANNUAL PAY COMPARISON Hillsborough County
Miami-Dade County
Duval County
Tampa-St. Pete MSA
Pinellas County
Orange County
$44,000
$45,000
$46,000
$47,000
$48,000
$49,000
$50,000
$51,000
$52,000
Source: Bureau of Labor Statistics, QCEW
TOP OCCUPATIONAL GROWTH PROJECTIONS 3,000
Pinellas County, 2016-2024
20.0 18.0
2,500
16.0 14.0 12.0
1,500
10.0
Percent Increase
Employment Increase
2,000
8.0 1,000
6.0 4.0
500
2.0
0
0.0 Office & Adminstrative Support
Sales
Food Preparation & Serving Employment Increase
Healthcare Practitioners
Percent Change
Retail
Source: Florida Department of Economic Opportunity
GREENHOUSE PERFORMANCE DATA
Source: St. Petersburg Greenhouse
PATENTS PER 10,000 RESIDENTS 2016 Durham St. Paul Miami Orlando Tampa
St. Petersburg United States Ft. Worth Tampa Bay Florida Jacksonville 0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00 Source: US Patent Office; BEBR
Source: City of St. Petersburg Planning & Economic Development
TRANSPORTATION
TRANSPORTATION INITIATIVES Ongoing Projects
Source: City of St. Petersburg Transportation Department
ACCESSIBILITY WALK SCORE
DOWNTOWN WALK SCORE
Miami
St. Paul
St. Paul
Orlando
Tampa
Miami
Tampa-St. Pete MSA St. Petersburg St. Petersburg Durham Orlando Tampa
Ft. Worth Durham
Ft. Worth
Jacksonville
Jacksonville 0
10
20
30
40
50
60
70
80
90
0
10
20
30
40
50
60
70
80
90
100
Source: WalkScore
ACCESSIBILITY BIKE SCORE
TRANSIT SCORE
St. Paul
Miami
Miami
St. Paul
St. Petersburg
St. Petersburg
Tampa-St. Pete MSA
Orlando
Tampa
Tampa-St. Pete MSA
Orlando
Tampa
Ft. Worth
Durham
Durham
Ft. Worth
Jacksonville
Jacksonville 0
10
20
30
40
50
60
70
80
90
0
10
20
30
40
50
60
70 Source: WalkScore
AVERAGE COMMUTE TIME Tampa Durham St. Petersburg St. Paul Jacksonville Orlando Tampa-St. Pete MSA Ft. Worth
Miami
0
5
10
15
20
25
30
35
Source: American Community Survey, 1 Year Estimates
QUALITYOFLIFE
SUSTAINABILITY INITIAITVES
COST OF LIVING INDEX Ft. Lauderdale-Pompano Beach Miami-Miami Beach Minneapolis-St. Paul-Bloomington MN US AVERAGE
Fort Worth - Arlington TX
2017
Vero Beach-Sebastian
2016 2015
Orlando-Kissimmee Jacksonville Daytona Beach-Deltona Tampa-St. Petersburg Durham-Chapel Hill NC
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0 Source: C2ER, 2017
PIER
DISTRICT
PIER DISTRICT UPDATE
NEW
MUSEUMS
James Museum of Western Wildlife Art Opening 2018
Museum of the American Arts & Crafts Movement Anticipated Completion Fall 2019
Imagine Museum Grand Opening January 23rd, 2018
COMPETITIVE ADVANTAGES COMPETITIVE ADVANTAGE
AREAS OF IMPROVEMENT
DAVE GOODWIN EXCELLENCE INDEVELOPMENT AWARD
MAYOR KRISEMAN’S
LOOK FORWARD
