2018 MyActiveChild Media Kit

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Smart advertisers can target this audience in a way that's meaningful and impactful. At MyActiveChild.com, we meet Moms
Advertising Opportunities

About Us MyActiveChild.com was founded in 2010 by Charlotte Moore, a Mom of two, and a Navy spouse. Having searched online trying to find family friendly events in the area, Charlotte realized there was a need for a dedicated resource to help connect families with local activities for their children. MyActiveChild was created for everyone who has ever wondered what there is to do with the kids or grandkids, or where to find local play areas, swim lessons, dance lessons, or the closest library. Our readers also have the unique ability to read reviews from other parents regarding local activities and leave their own reviews for places they visit. Our site has become the go-to resource for Moms in Hampton Roads. With our extensive list of activities, we provide the most comprehensive information on what's happening in the area. Our topics include athletics, resources, activities, calendars, BIG lists of seasonal events, family fun, giveaways, bedtime stories, discounts, academics, military happenings, and things to do. With our large social media reach, highly visited website, and a commitment to providing helpful information for families, MyActiveChild.com is the perfect place to promote your business.

Why Your Business Needs Our Readers MyActiveChild.com is your most influential resource to reach Moms in Hampton Roads. Our readers include a highly engaged, loyal group of women between the ages of 25-44 who repeatedly return to our website for updated information, and consistently engage with us on social media. Moms are often the key decision maker in the household. They determine everything from what to eat, where to shop, where to enroll in activities, and what to do this weekend. Moms have a lot to keep track of and it can be difficult for advertisers to reach them due to their busy schedules. Whether they are stay-at-home moms, working moms, or military moms, your business needs a way to get in front of this group of active consumers. Smart advertisers can target this audience in a way that's meaningful and impactful. At MyActiveChild.com, we meet Moms wherever they are - on Facebook, on mobile, at home, or on- the-go. We engage our audience differently than typical advertising mediums. Your business can be positioned right in front of our Moms 24 hours a day, 7 days a week, as they make strategic decisions for their families

Our Digital Reach

"I love your site! I just discovered it today and I've already used to help book a birthday for my daughter-age 6". -Clara

How We Reach Moms Facebook Fans 18,000+

Monthly Page views 170,000+

Facebook Group 4,800+

 monthly users 43,000+

Twitter 2,000+

Subscribers to our daily email   15,000+

"I am so grateful this site! I recently moved to the areato and this site has helped keep me in I love it. I check it daily! Weforhave created multiple options get your business in front ofthe ourloop! readers. Thank you for all you do." -Melissa V.

How We Can Work Together At MyActiveChild.com, we have strategically designed creative elements to connect your business with our Moms. From premium advertising placements to event promotions, we have an advertising package that will be a perfect fit for you and your business. Whether you're a national brand, or a local business, we have options that will provide results for any budget.

Sponsored Posts

Premium Display Ads

Event Promotion

Social Media Promotion

Calendar Sponsorship

Featured Listings

Customizable Packages

Calendar Listings

Premier Giveaways

Premium Display Advertising Static Masthead 970 x 90 $600 Per Month

Rotating Leaderboard 728 x 90 $350 Per Month

Static Medium Rectangle 300x250 $400 Per Month

Premium Advertisers will receive: Placement on MyActiveChild.com in a position that is highly visible and receives ultimate exposure Monthly social media mentions to Facebook & Twitter (2x per month) followers Option to add free giveaway to our readers to be promoted on our blog and through social media

Limited Spaces Available

Sidebar Display Advertising Display Advertisers will receive:

Rotating Medium Rectangle 300x250

Placement on all pages of MyActiveChild.com where you ad is is positioned in the sidebar, alongside our valuable content, clearly visible to our readers Monthly social media mentions across all channels (1x per month) Ads will rotate positions across the site $100 Per Week $300 Per Month $275/Month for 3 Months+ $250/Month for 6 Months+

Home Page Display Advertising Display Advertisers will receive:

Rotating Square 200 x 200

Placement on the Home Page on MyActiveChild.com ONLY, alongside our valuable content, clearly visible to visitors of the Home Page Monthly social media mentions Facebook & Twitter (1x per month) Note: This placement is seen on the Home Page only and is not site-wide $125 Per Month $95/Month for 3 Months+ $80/Month for 6 Months+

Sponsored Posts We love working with businesses! Whether you're interested in a product review or a promotion, we will work together to design a post based on your business goals, and designed to reach your ideal clients. We will then share your post across social media platforms (Facebook, Facebook Group & Twitter) and send out to our loyal subscribers. A sponsored blog post is permanently posted on our website and may be shared across our platforms for future use. You are welcome to include a giveaway at no extra cost. Our family-based business (The Little Gym) has been advertising with MyActiveChild for over 5 years. We have found that this marketing spend brings in well-qualified new leads for us. Charlotte has been a dream to work with – promoting our special events and getting the word out with frequent contests. Our membership is her core audience – active families looking for quality programs. Highly recommend advertising with MyActiveChild! Betsy Williams, Owner- The Little Gyms of Virginia Beach and Chesapeake

A sponsored post includes: An original post created by MyActiveChild.com Four Social Media Shares within 30 days of publishing to our 18K Facebook fans, shared in our exclusive Facebook Group of 4K, our 2K Twitter followers Inclusion in our email blast to our subscribers. Giveaways may be included with sponsored posts for no extra costs Please note these posts will be identified as a sponsored posts in compliance with FTC regulations

$250

We have created multiple options to get your business in front of our readers.

Social Media Promotion Social Media Promotion Our social media promotions can be activated in a number of ways including the following:

Facebook Fans 18,000+

A social media share of your own blog post or image An original post created by MyActiveChild with a link and image Please note, these posts will be identified as a sponsored post in compliance with FTC regulations

$75 Per Mention $225 Monthly With Weekly Mentions

Facebook Group 4,800+

Twitter 2,000+

Giveaway Opportunities Free Giveaway This option is available to local individuals, businesses and brands only. We will create a brief blog post about your giveaway and a link to the giveaway will be included within one of our daily email blasts when it is launched. When a confirmed winner has been selected the post may no longer appear on MyActiveChild.com.

Premier Giveway Looking to grow your social media presence or newsletter subscribers? A premier giveaway will be the perfect way to enhance your following. A premier giveaway includes: A 7 day promotion. We will create a blog post about your giveaway Share across all of our social media platforms (daily) Inclusion in our email blast to our subscribers. Your post will remain on MyActiveChild.com, although it may be updated for future giveaways/promotions

$150

Sponsorship Opportunities Bedtime Story Post Sponsorship Reading is an important, lifelong skill and we love to give our readers tools to keep daily reading with their children fresh and fun. Each night, MyActiveChild.com Hampton Roads publishes a link to a free bedtime story download available on Amazon. You will be the series sponsor with a banner ad on the top of each post as well as a DAILY mention on social media when the bedtime story is published. $375 for a 3 Month Sponsorship

CalendarSponsorship The MyActiveChild Calendar receives thousands of visits each week. Your company can be listed as the monthly calendar sponsor both with a banner graphic on the calendar page and a DAILY mention in the social media post promoting the calendar.

$175 Per Month

Featured Listing A featured listing includes: Company logo/image, a program description, contact information, special offers (if applicable) and a link to your website All featured listings will be located at the top of ALL pages in the chosen section (ex: All Birthday Party Pages) Monthly social media share across all platforms Featured Listings are available on Activities, Athletics, & Resource Pages

$50 Per Month $125 for Three Months

We have created multiple options to get your business in front of our readers.

Featured Events We take event promotion very seriously at MyActiveChild.com! We know that you only have a limited time to advertise for your event and it's important that your ideal customers are in the know. Our calendar/ event listings are the most visited pages on MyActiveChild.com. Partner with us to PROMOTE YOUR EVENT with one of these three strategic levels of promotion:

Level 1: Calendar Feature: advertisement of a single event at the very top of the daily calendar. Calendar entry will include an Image and link directly to your event listing.

$25 Per Week $75 Per Month

Level 2: All elements of Level 1 plus: 1 Social Media Shares across all platforms per week to our followers

$100 Per Week $300 Per Month

Level Level 3: 3: All elements of Levels 1 & 2 plus: Sponsored Blog Post Display Advertising Package with your ad featured prominently on all pages of MyActiveChild.com (limited avail)

$350 Per Week $750 Per Month

We have created multiple options to get your business in front of our readers.

Big Lists One of the most popular areas on MyActiveChild.com is our BIG LISTS, featuring seasonal special event listings. These lists are our FREE community listing of family focused seasonal events in Hampton Roads including: Local Pumpkin Patches Fall Festivals Halloween Activities Holiday Lights Displays

Level 1: Seasonal Listing Featured Listing at the top of the seasonal page in a premier position 2 Social Media Shares per month

$150 Per Month $400 Per Season (90 Days)

Where to Find Santa Family New Years Eve Easter Egg Hunts Local Strawberry Picking

Local Apple Picking Summer Reading Programs Summer Camps Locations for Water Play

Level 2: Seasonal Listing

Level 3: Premier Seasonal Promotion

Featured Listing at the top of the seasonal page in a premier position Sponsored Blog Post - link to post will be included as part of an email blast to our subscribers 2 Social Media Shares per month

Featured Listing at the top of the seasonal page in a premier position Sponsored Blog Post - link to post will be included as part of an email blast to our subscribers 300x250 display advertising on all pages of MyActiveChild.com (limited avail) 2 Social Media Shares per month

$200 Per Month $550 Per Season (90 Days)

$400 Per Month $1100 Per Season (90 Days)

WeListings have created multiple to get your business in front of Featured Seasonal are limited tooptions no more than 20% of the listings onour thereaders. Seasonal BIG LIST page.

Testimonials What our readers are saying: " I think your page is awesome and use your activity calendar religiously! I also download the great free kindle book finds and have used your listings to find dance studios, swims lessons etc. Truly it is a great site for families so thank you for creating it!" -Stacy "I am so thankful for this page and all you do! We love taking our children to do fun and different things but with our busy schedules I never had time to find anything! That is until I found your page after we moved here. Thank you so much. I am so appreciative of everything you do! I know it's not easy keeping up with it all. Again, thank you, thank you, thank you! -Kimberly

What our advertisers are saying: "MyActiveChid has been a great investment for us. At the JCC, we promote many different programs and events relating to children and families. Charlottte has been incredible with her follow through, making sure I change my ads when it's time, and offering me specials and great suggestions. This site can't be beat for the price." -Leslie S, Simon Family Jewish Community Center "Charlotte appreciates her clients and understands the needs of the small business owner. For example, she offers many different ad-packages on her website so small businesses who are just starting out can still afford something. Charlotte takes care of her clients and she works very hard to make sure her clients are happy. If I need something, or I have a question, she responds quickly. -Elizabeth K. Sunny Skies Yoga

Ready to get started?

Contact us today. We look forward to working with you.

Charlotte Moore, Founder [email protected]