SOCIAL BRINGS. MORE PLATFORMS ... ONLINE. Source: PWC / IAB Australia. Online Advertising Expenditure ... use social med
NIELSEN’S AUSTRALIAN CONNECTED CONSUMERS REPORT: KEEPING PACE WITH DIGITAL CONSUMERS FOR MORE THAN A DECADE Source: Nielsen’s Australian Connected Consumers Report
THEN 2003
P
TO
NL INE GR
OW
ONLINE
73%
.5
TIM
X3
ES
EN
S
MORE AUSSIES ONLINE & MUCH MORE TIME
NOW 2013
10 years later…
6.7hrs PER WEEK
23.3hrs
82%
PER WEEK
AUSTRALIANS 16+ ONLINE
L D OWN SH I P
H OU
80%
HO
ER
SE
AUSTRALIANS 16+ ONLINE
72%
TABLET
H OU
33%
L D OWN
PDA S PER
INTERNET ENABLED GAMES CONSOLE
E
60%
HIP
WAP MOBILE
L O WN
RS
O
NA
SMART PHONE
0% ARE ACTIVE USERS OF FACEBOOK (LAUNCHED IN 2004)
ARE DUAL-SCREENERS: CONSUMING TV+INTERNET SIMULTANEOUSLY
ACTIVE USERS 60% ARE OF FACEBOOK
More than 7 in 10 actively use social media
Fewer than 1 in 10 made regular use of online chat rooms
EX
I TU R E S HA
RE
S
X8
ON L I NE AD
ND
OW
3%
PE
OTHER MEDIA GR
MORE MONEY TO ONLINE ADVERTISING
ONLINE
$236m
HAVE 4+ CONNECTED 38% DEVICES IN THE HOME
74%
MOBILE PHONE
OTHER MEDIA
33%
43%
LAPTOP
21%
SOCIAL BRINGS MORE PLATFORMS
INTERNET ENABLED TV
77%
SH I P
11%
HO
ER
MORE CONNECTED MORE FRAGMENTED
SE
DESKTOP
31%
Source: PWC / IAB Australia Online Advertising Expenditure Report August 2013 2003= full year, 2013= FY 2012-2013
