Nov 2, 2016 - Rebecca M. Achen, Illinois State University. Investigating the Influence of Social Connection on Sport ...
2016 SPORT MARKETING ASSOCIATION ANNUAL CONFERENCE NOVEMBER 2ND TO 4TH, 2016 IN INDIANAPOLIS, IN Academic Program – Oral Presentations
WEDNESDAY, November 2, 2:00 PM (25-minute oral presentations) What Makes a Sport Sponsor’s Tweet Sing? A Content Analysis of NBA Twitter Usage Michelle G. Harrolle, University of South Florida Janelle E. Wells, University of South Florida
Meridian East
If You Build It, Will They Buy It? Examining the Factors That Lead to Purchase for Athlete Brand Extensions Antonio S. Williams, Indiana University – Bloomington Patrick Walsh, Syracuse University Nikolas Webster, Indiana University – Bloomington From the Big South to Sun Belt: Marketing Stakeholder’s Perceptions and Reaction to Change Dustin Thorn, Coastal Carolina University W. Andrew Czekanski, Coastal Carolina University
Circle East
Circle Center/West
Measuring Rivalry Across Professional Leagues: Is Animosity Consistent Across Sports? Daniel Sparks, Northern Kentucky University Joe Cobbs, Northern Kentucky University B. David Tyler, Western Carolina University Jennifer Gardner, Northern Kentucky University
Monument
WEDNESDAY, November 2, 2:30 PM (25-minute oral presentations) Relationship Building and Interaction on Social Media During the Off-Season: A Comparison of United States Professional Sport Leagues Rebecca M. Achen, Illinois State University
Meridian East
Investigating the Influence of Social Connection on Sport Team Brand Associations Elizabeth B. Delia, University of Massachusetts Amherst Stephen D. Ross, Concordia University St. Paul Defining the Luxury Suite Market: A Corporate Perspective Mark Lyberger, Kent State University Larry McCarthy, Seton Hall University Ashley Beidle, Kent State University
Circle East
Circle Center/West
Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective Isabell Rhenwrick, Defiance College Antonio S. Williams (Advisor), Indiana University – Bloomington
Monument
Page 1
WEDNESDAY, November 2, 3:00 PM (25-minute oral presentations) Assessing the Implementation of Sponsor Activity by Activation Type on Twitter Terry Eddy, University of Arkansas B. Colin Cork, University of Arkansas Katie Lebel, St. John’s University Longitudinal Brand Association Development in New Sport Leagues Jason Daniels, Temple University Thilo Kunkel (Advisor), Temple University Adam Karg (Advisor), Deakin University 50 Years in the Making: A “Golden” Opportunity for University Brand Transformation Jason W. Lee, University of North Florida Elizabeth A. Gregg, University of North Florida Kindra Strupp, University of Southern Indiana Glenna Bower, University of Southern Indiana Opportunities and Barriers Perceived by Women Working within Professional Sport Ticket Sales Laura L. Miller, California University of Pennsylvania Lindsay Hammond, California University of Pennsylvania
Meridian East
Circle East
Circle Center/West
Monument
WEDNESDAY, November 2, 3:30 PM (25-minute oral presentations) The Value of Social Media in Relationship Marketing: From the Perspective of Senior Managers of Professional Sport Teams Gashaw Abeza, University of Ottawa Norm O’Reilly, Ohio University Benoit Seguin, University of Ottawa Mark Dottori, University of Ottawa Authenticity of Branded Content on Social Media: The Rio 2016 Olympic Games Chrysostomos Giannoulakis, Ball State University Lauren Burch, Indiana University-Purdue University Columbus Andrea Geurin, New York University A Legal Analysis of Emerging Provisions in College Athletic Apparel Agreements: Cash, Royalties, Product, and Innovation Anita M. Moorman, University of Louisville (Re)imagining the Long-Distance Love: Exploring the Overseas Official Supporters Clubs of the English Premier League Teams Haozhou Pu, Florida State University Jeffrey James (Advisor), Florida State University
Meridian East
Circle East
Circle Center/West
Monument
Page 2
WEDNESDAY, November 2, 4:00 PM (25-minute oral presentations) Examining Social Media Usage by Top Performing Ticket Salespeople Clinton J. Warren, Illinois State University Effects of Brand Familiarity and Game Difficulty on Sponsorship Effectiveness in Sport Video Games Yongjin Hwang, University of South Carolina Khalid Ballouli (advisor), University of South Carolina Consumer Advertising Deception in Sport: Development of an Interdisciplinary Model Natasha T. Brison, Texas A&M University Thomas A. Baker III, University of Georgia Kevin K. Byon, Indiana University Feeding the Atmosphere: Exploring the Role of Concessions in the Sport Stadium Atmosphere Mark A. Slavich, Virginia Commonwealth University Brendan Dwyer (Advisor), Virginia Commonwealth University
Meridian East
Circle East
Circle Center/West
Monument
WEDNESDAY, November 2, 4:30 PM (25-minute oral presentations) Assessing Demand for Tourism-Focused Sport Events: Strategies for Maximizing Postseason Bowl Game Attenance Nels Popp, University of North Carolina – Chapel Hill Jonathan Jensen, University of North Carolina – Chapel Hill Rhett Jackson, University of North Carolina – Chapel Hill The Influence of Self-Selected Music in Fitness Industry: An Examination of Motivational Music on Sport Participants’ Repatronage Behavior Byungik Park, Indiana University – Bloomington Nikolas R. Webster, Indiana University – Bloomington Antonio S. Williams (Advisor), Indiana University – Bloomington Case Study in Group of Five Intercollegiate Athletics Development: Obtaining and Utilizing Donor Feedback Elizabeth A. Wanless, Ball State University Logan Desmond, Ball State University From the Sidelines to the Course: An Analysis of Running Event Spectators’ Motivation to Participate Thomas J. Aicher, University of Cincinnati Jason M. Simmons, University of Cincinnati
Meridian East
Circle East
Cirle Center/West
Monument
Page 3
WEDNESDAY, November 2, 5:00 PM (25-minute oral presentations) Does the Marketing Mix Actually Need a Mix? Examining the Integration of Marketing Mix Messages on Facebook Benjamin K. Wright, Slippery Rock University Analyzing Cultural Dimensions and Web Attributes on Professional Sport Web Sites: A Comparison between English and Chinese Sites Chia-Chen Yu, University of Wisconsin-La Crosse A Service-Centric Perspective of Perceived Value and Fan Engagement Behavior: Case of Shanghai Formula One Racing Charles Jones, Indiana University – Bloomington Kevin Byon, (Advisor), Indiana University – Bloomington Understanding the Adventure Sportscape’s Impact on Consumers’ Destination Image and Behavioral Intentions Eric Hungenberg, University of Tennessee at Chattanooga Melissa Davies, University of the Pacific Andrew Bailey, University of Tennessee at Chattanooga
Meridian East
Circle East
Circe Center/West
Monument
Page 4
THURSDAY, November 3, 8:00 AM (25-minute oral presentations) College Football Fans’ Interest and Perception of the College Football Playoff National Championship Frank R. Veltri, University of Oregon John Miller, Troy University Gin Presley, University of Louisville Aaron Chartlon, University of Oregon If You Brand It, Will They Come? An Exploration of Class A Baseball Attendance and the Relationship with the Parent Club Dorothy Collins, University of South Carolina Henry Wear, University of South Carolina Mark Nagel, University of South Carolina Creating an Optimal Running Experience through the Lens of Course Design James Du, Florida State University Daniel C. Funk (Advisor), Temple University Local vs. Nonlocal Fandom: How Geographic Proximity, Geographic Identity, and Competing Teams Related to Team Identification Katherine R. N. Reifurth, University of South Carolina Matthew J. Bernthal, University of South Carolina
Meridian East
Circle East
Circle Center/West
Monument
THURSDAY, November 3, 8:30 AM (25-minute oral presentations) Sport Consumers’ Attribution of Athlete Scandal and Its Impact on their Attitude Toward the Athlete and Endorsed Brand and Behavior Daehwan Kim, University of Florida Yong Jae Ko (Advisor), University of Florida NCAA eSports 20XX: Potential for Radical eSports Adoption within Intercollegiate Athletics Dylan Williams, University of Alabama Margaret C. Keiper, Northwood University R. Douglas Manning, Southern Mississippi University Seth Jenny, Winthrop University Patrick Tutka, Niagara University Multi Youth Sport Events in Austria: A Tourism Strategy? Elsa Kristiansen, University College of Southeast Norway Philipp Schlemmer, University of Innsbruck Martin Schnitzer, University of Innsbruck Development of a Motivational Scale for Sport Twitter Consumption Ryan Vooris, State University of New York at Cortland Galen Clavio, Indiana University – Bloomington Paul M. Pedersen (Advisor), Indiana University – Bloomington Antonio Williams (Advisor), Indiana University – Bloomington Chad Witkemper, Indiana State University
Meridian East
Circle East
Circle Center/West
Monument
Page 5
THURSDAY, November 3, 9:00 AM (25-minute oral presentations) Super Bowl or Super Bust: Are the Big Game Ads Delivering Value? Windy Dees, University of Miami Tywan Martin, University of Miami Warren Whisenant, University of Miami Student Absences: Exploring the Constraints Affecting Student Attendance at College Football Games Jason Simmons, University of Cincinnati Nels Popp, University of North Carolina – Chapel Hill Chad McEvoy, Northern Illinois University Steve Howell, Northern Illinois University Event-Choice Criteria Among Running Event Participants Bradley J. Baker, Temple University Daniel C. Funk (Advisor), Temple University Fear of Missing Out on Ephemeral Social Media Lane T. Wakefield, Texas A&M University Gregg Bennett, Texas A&M University
Meridian East
Circle East
Circle Center/West
Monument
THURSDAY, November 3, 9:30 AM (25-minute oral presentations) Is it Worth the Price? The role of Identification, Perceived Value, and Perceived Risk in Purchasing Pay-Per-View Broadcasts of Combat Sports Stephen L. Shapiro, Old Dominion University Lamar Reams, Old Dominion University Behavior Changes in Sport: The Perspective of Social Values based on Social Adaptation and Reasoned Action Wang Suk Suh, University of Oregon Lynn Kahle, University of Oregon User-Generated Branding Amongst Sport Organizations: The Use of Brand Ambassador Programs as a Marketing Method Andrea Geurin, New York University Expectancy Theory’s Influence on Sport Consumer Behavior Jonathan A. Jensen, University of North Carolina – Chapel Hill Brian A. Turner, The Ohio State University
Meridian East
Circle East
Cicle Center/West Monument
Page 6
THURSDAY, November 3, 10:00 AM (25-minute oral presentations) Rivalry Variation by Geographic Region: Are Canadians Really More Friendly? Jeremy Ditter, Northern Kentucky University Joe Cobbs, Northern Kentucky University B. David Tyler, Western Carolina University Bridget Nichols, Northern Kentucky University
Meridian East
Further Explorations of Unusual Fan Phenomena: An Investigation of BIRFing, CORSing, and Attitudes Towards Tanking K. Damon Aiken, California State University Chico Richard M. Campbell, California State University Sonoma Aubrey Kent, Temple University Ajay Sukhdial, Oklahoma State University An Examination of Fundraising Fatigue in the Charity Sport Event Context Kevin Filo, Griffith University
Circle East
Circle Center/West
Virtuality Like Reality: Constraints, Negotiation, Negotiation-Efficacy, and Participation in Virtual Golf Chulhwan Choi, University of Louisville Jin Park, University of Louisville Sin-Wook Yoo, University of Louisville T. Christopher Greenwell, University of Louisville
Monument
THURSDAY, November 3, 10:30 AM (25-minute oral presentations) Motivational and Behavioral Differences in Daily and Traditional Fantasy Sport Participation James Weiner, University of Louisville Brendan Dwyer, Virginia Commonwealth University Applying Marketing Empirical Generalizations to Sport: What are the Implications? Heath McDonald, Swinburne University Daniel C. Funk, Temple University Drivers of Brand Community: Examining the Impact of Brand Associations on Team Identity Henry Wear, University of South Carolina Bob Heere (Advisor), University of South Carolina Dorothy Collins, University of South Carolina Stephen Hills, London Metropolitan University Matthew Walker, Texas A&M University Ready to Relaunch? Exploring the Implications of Previously Failed Franchises on a New Professional Sport Club Entering the Same Marketplace Eric MacIntosh, University of Ottawa Francois Rodrigue, University of Ottawa Benoit Seguin, University of Ottawa
Meridian East
Circle East
Circle Center/West
Monument
Page 7
THURSDAY, November 3, 11:00 AM (25-minute oral presentations) The Legal Patchwork and Consumer Implications of Daily Fantasy Sports: A Path Forward Steve McKelvey, University of Massachusetts Amherst Mark McDonald, University of Massachusetts Amherst
Meridian East
An Exploration of Internal Stakeholder Roles and Isomorphic Behavior in FBS Ticket Pricing Craig A. Morehead, Old Dominion University Brendan O’Hallarn, Old Dominion University Timothy M. Madden (Advisor), Old Dominion University Chad D. McEvoy (Advisor), Northern Illinois University Lamar Reams (Advisor), Old Dominion University Stephen L. Shapiro (Advisor), Old Dominion University The Impact of Identity Signaling and Uniqueness Needs on Sports Team Apparel Mi Ae Lee, Temple University Daniel C. Funk (Advisor), Temple University Segmentation of a Professional Rugby League Team’s Social Media Community: An Examination of the Differing Psychological Connections of the Team’s Online Following Olan Kees Martin Scott, University of Canberra Thilo Kunkel, Temple University Jason Doyle, Griffith University Anthony Beaton, University of Canberra Jerry Watkins, University of Canberra
Circle East
Circle Center/West
Monument
Page 8
FRIDAY, November 4, 8:30 AM (25-minute oral presentations) Good Guy, Good Buy: An Experimental Look at Activism and Brand Image/Purchase Intent Samuel Schmidt, University of Louisville Megan Shreffler, University of Louisville Marion Hambrick, University of Louisville Factors Influencing Sport Management Graduates’ Career Trajectory in the Sport Business Industry Matt Garrett, Loras College David Pierce, Indiana University – Purdue University Indianapolis I Love My Team But I’m A Worse Gambler: The Influence of Game Information and Fan Involvement on Soccer Match Result Prediction Sangwon Na, Temple University Yiran Su, Temple University Thilo Kunkel (Advisor), Temple University Christopher Lee (Advisor), Temple University New Media and Market Competition on Sport Media Content: The Gratification Niches of Television, Personal Computer, and Mobile Media Ari Kim, University of Florida Moonhoon Choi, University of Wisconsin Madison
Meridian East
Circle East
Circle Center/West
Monument
FRIDAY, November 4, 9:00 AM (25-minute oral presentations) Two Sides of the Sponsorship Paradigm: Reevaluating the Evaluation Greg Greenhalgh, Virginia Commonwealth University Lisa Rufer, Virginia Commonwealth University Mark Slavich, Virginia Commonwealth University Melissa Ferry, Virginia Commonwealth University LinkedIn to Classroom Community: Assessing Sport Marketing Classroom Community on the Basis of Social Media Usage Brandon Brown, New York University Joseph Pederson, Samford University The Spillover Effects: The Relationship Between Endorser Credibility and Brand Credibility Min Jung Kim, University of New Mexico Luke Lunhua Mao (Advisor), University of New Mexico Attitudes of Sports Fans Towards Dynamic Ticket Pricing James Appell, Circle East University Georgios Syrianos, Circle East University Coral Marshall (Advisor), Circle East University
Meridian East
Circle East
Circle Center/West
Monument
Page 9
FRIDAY, November 4, 9:30 AM (25-minute oral presentations) An Analysis of Dispositions, Gambling, and Daily Fantasy Sport Participation Brendan Dwyer, Virginia Commonwealth University Joris Drayer, Temple University Stephen L. Shapiro, Old Dominion University A Multi-Level Analysis of Sport Consumers’ Subjective Well-Being and Need Fulfillment Jeeyoon Kim, Florida State University Jeffrey James (Advisor), Florida State University Examining Smart-Fans from Their Usage Perspective Sun J. Kang, Manchester University Marion E. Hambrick, University of Louisville T. Christopher Greenwell, University of Louisville Namok Choi, University of Louisville Old School Fan Values: An Investigation of Motivations, Congruence, and Commitment Ajay Sukhdial, Oklahoma State University K. Damon Aiken, California State University Chico Goutam Chakraborty, Oklahoma State University
Meridian East
Circle East
Circle Center/West
Monument
FRIDAY, November 4, 10:00 AM (25-minute oral presentations) Basque Cycling’s Orange Tide: Identity and Sponsorship Termination in Professional Cycling Elizabeth B. Delia, University of Massachusetts Amherst Understanding International Consumers of Sport Brands: A Cross-Cultural Study of Chinese and American Soccer Fans Yiran Su, Temple University Thilo Kunkel (Advisor), Temple University Golfer Preferences and Managers’ Perceptions: Guesses or Congruence Brian D. Krohn, Indiana University-Purdue University Indianapolis Noah Strati, Indiana University-Purdue University Indianapolis David Pierce, Indiana University-Purdue University Indianapolis The Good, the Bad and the Ugly in Global Sponsorship Noni Zaharia, Saint Joseph’s University Simon A. Brandon-Lai, SUNY Cortland Jeffrey James, Florida State University
Meridian East
Circle East
Circle Center/West
Monument
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