3 Digital. Trends. Reshaping. Aesthetics. Tom Seery, CEO/Founder. Aesthetic Innovations Summit. April 24, 2018 ...
3 Digital Trends Reshaping Aesthetics Tom Seery, CEO/Founder Aesthetic Innovations Summit April 24, 2018
Trending... Uber Convenience Mega Influencers Bottoms-Up Marketing
UBER CONVENIENCE Beyond transparency, is convenience.
Transparency is simply expected when making considered purchases
We’ve been Uberized
Everyone is busy
“In a matter of minutes, I told them exactly what kind of clothes I wanted, paid for them without knowing the total, and didn’t even have to create a password.”
Practices operate in an analog world, patients don’t. 85% of weekday phone patient leads occur between 8 and 5 Only 51% of email leads take place inside of business hours
Contact time adjusted to the provider’s primary address timezone US based providers only, weekday contacts
Adapt or... "By expanding on our mobile health app to include services such as Digital Dermatology and Vaccine Tracker, patients can have a more seamless, integrated, and quality experience while also saving time and money."
MEGA INFLUENCERS
No credentials required. 195K
25M
Nurse Jamie LA
Huda Kattan
88
billion
Source: Pixability
Beauty-related video views on Youtube in 2017
@drpimplepopper 2.7M
Breaking out isn’t easy Just 2.2% of 7,585 aesthetic accounts have 100k+ followers
@beautybydrcat 1.1M #1 plastic surgeon influencer
@laradevganmd 187k @simonourianmnd1
BOTTOMS-UP MARKETING Aesthetic brands starting to embrace social marketing
10 YEARS AGO TV, ADS + PR
TODAY +Patient reviews, social ads, video, influencers
1 Filler brand on RealSelf in Q1
Social drives reach & engagement of influential content
568 Posts on RealSelf
(no regulatory team reviews needed)
13 Posts by RealSelf on social media
390,713
382,850
Sessions on RealSelf.com
Impressions on RealSelf social media posts
New entrants with bottom-up awareness understand what people value and share
vs
vs
Thank You. Read my blog at insightscenter.realself.com Follow me on Instagram: @realself @realself_tom