3 Digital Trends Reshaping Aesthetics

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3 Digital. Trends. Reshaping. Aesthetics. Tom Seery, CEO/Founder. Aesthetic Innovations Summit. April 24, 2018 ...
3 Digital Trends Reshaping Aesthetics Tom Seery, CEO/Founder Aesthetic Innovations Summit April 24, 2018

Trending... Uber Convenience Mega Influencers Bottoms-Up Marketing

UBER CONVENIENCE Beyond transparency, is convenience.

Transparency is simply expected when making considered purchases

We’ve been Uberized

Everyone is busy

“In a matter of minutes, I told them exactly what kind of clothes I wanted, paid for them without knowing the total, and didn’t even have to create a password.”

Practices operate in an analog world, patients don’t. 85% of weekday phone patient leads occur between 8 and 5 Only 51% of email leads take place inside of business hours

Contact time adjusted to the provider’s primary address timezone US based providers only, weekday contacts

Adapt or... "By expanding on our mobile health app to include services such as Digital Dermatology and Vaccine Tracker, patients can have a more seamless, integrated, and quality experience while also saving time and money."

MEGA INFLUENCERS

No credentials required. 195K

25M

Nurse Jamie LA

Huda Kattan

88

billion

Source: Pixability

Beauty-related video views on Youtube in 2017

@drpimplepopper 2.7M

Breaking out isn’t easy Just 2.2% of 7,585 aesthetic accounts have 100k+ followers

@beautybydrcat 1.1M #1 plastic surgeon influencer

@laradevganmd 187k @simonourianmnd1

BOTTOMS-UP MARKETING Aesthetic brands starting to embrace social marketing

10 YEARS AGO TV, ADS + PR

TODAY +Patient reviews, social ads, video, influencers

1 Filler brand on RealSelf in Q1

Social drives reach & engagement of influential content

568 Posts on RealSelf

(no regulatory team reviews needed)

13 Posts by RealSelf on social media

390,713

382,850

Sessions on RealSelf.com

Impressions on RealSelf social media posts

New entrants with bottom-up awareness understand what people value and share

vs

vs

Thank You. Read my blog at insightscenter.realself.com Follow me on Instagram: @realself @realself_tom