shopping in stores. (6). 45% a top buying influence factor online. (6). 36%. Shoppers would order out-of-stock items via
OMNICHANNEL MERCHANDISING
T R E N D A G R A M
HOW SAVVY MERCHANTS MAXIMIZE CUSTOMER ENGAGEMENT
20%-25% Retailers satisfied with their merchandising technology portfolios. (1)
2 in10
Key elements to customer-centric merchandising: (2)
The number of retailers on average who report complete integration across channels. (3)
• Building a supply chain with real-time visibility • Creating assortments based on detailed analysis of shoppers • Tightly integrating disparate data sources • Linking merchandising tools into a flexible omnichannel platform that can adapt
Millennial Shoppers Rate Product Availability
Over 50% of retailers use insights from non-transactional customer data for assortment decisions. (5)
70%
important while shopping in stores. (6)
45%
a top buying influence factor online. (6)
82
%
Shoppers expect prices to be identical in-store and online. (4)
36
%
The year-overyear improvement in merchandise sell-through retailers with well integrated merchandising systems report. (3)
Shoppers cited “easy ordering of out-of-stock merchandise” as a key to enhancing the in-store experience. (4)
Shoppers would order out-of-stock items via their mobile phone while in-store if they had that option. (4)
Sources: 1 – ModernMerchandising: Managing Complexity with New Tools and Techniques, RSR, February 2015; 2 – Aligning Omnichannel Merchandising with Customer Demand, RIS News, April 2014; 3 – 2nd Annual Omni-channel Merchandising Benchmark, EKN Research, August 2014; 4 – Seamless Retailing Study, Accenture, March 2015; 5 – Advanced Analytics: Retailers Fixate On The Customer, Retail Systems Research (RSR), March 2015; 6 – EKN Research, Millennials Shopper Preferences Study, 2014
