the telecom equipment maker, 53 percent. This development suggests the growing global presence of Chinese brands. 1 Tenc
TOP 100: 1
4
5
6
7
8
98
Three market-driven brands – Tencent, Alibaba and Baidu – comprise about half of the value of the Top 10 most valuable brands.
97 96 95
14
15
16
17
18
Yili
19
20
21
$59,684 Mil.
$34,521 Mil.
$55,927 Mil.
$21,005 Mil.
$30,897 Mil.
$12,022 Mil.
$15,427 Mil.
$15,493 Mil.
$11,861 Mil.
26
Vanke
Alibaba
Baiyunshan
Great Wall Yonghui Superstore Yihaodian
-13%
+95%
NEW ENTRY
+18%
-18%
+55%
-11%
-13%
9 PetroChina
10 Bank of China
-20%
61 68 95 98
TCL
34
1 Tencent
2 Alibaba
3 China Mobile
4 ICBC
5 Baidu
6 China Construction Bank
7 Sinopec
8 Agricultural Bank of China
91 90 89
56%
55%
4 Xueersi
5 Ming Jewelry
6 Mengniu
7 New Oriental
8 Baidu
48%
+97%
62%
US$ 218,728 Mil. US$ 245,506 Mil.
53%
-9%
SOEs
45%
39
88
57%
47% 53%
38
59%
MARKETDRIVEN BRANDS
9 Pearl River
10 Hanting
+78%
BANKS US$ 96,291 Mil.
+3,827%
9 Brands
84
11 Brands
-37%
4 Brands
+141%
APPAREL US$ 2,424 Mil.
CARS US$ 1,877 Mil.
7 Brands
2 Brands
+18%
CATERING US$ 483 Mil.
+57%
EDUCATION US$ 1,399 Mil.
7 Brands
-1%
FURNITURE US$ 359 Mil.
2 Brands
2 Brands
HOME HEALTH CARE APPLIANCES 6,529 Mil. US$ 5,500 Mil. US$ 7 Brands + 1%
4 Brands
-2%
0%
JEWELRY RETAILER US$ 1,241 Mil.
HOTELS US$ 998 Mil.
3 Brands
3 Brands
1 Brand
0%
+ 4%
PERSONAL CARE US$ 978 Mil.
REAL ESTATE US$ 9,594 Mil.
+ 48%
TRAVEL AGENCIES US$ 1,439 Mil.
10 Brands
45
AIRLINES US$ 8,248 Mil.
2 Brands
+ 20%
FOOD & DAIRY US$ 14,572 Mil.
4 Brands
OIL & GAS US$ 27,515 Mil.
6 Brands
+ 14%
3 Brands
+4%
INSURANCE US$ 28,288 Mil.
ALCOHOL US$ 16,055 Mil.
RETAIL US$ 62,287 Mil.
43 Tong Ren Tang 44
Retail led the categories in brand growth driven by the addition of Alibaba. Even without Alibaba retail rose 64 percent.
-22%
+7%
-4%
TELECOM PROVIDERS US$ 71,272 Mil.
9 Brands
42
85
TECHNOLOGY US$ 106,886 Mil.
-16%
12 CATEGORIES 7 CATEGORIES 2 CATEGORIES UNCHANGED
41
86
CATEGORIES
-10%
83
GROWTH OF TOP 100
40
VALUE OF TOP 100
87
3 BYD
Value is concentrated in a few categories, with Retail leading the growth and Technology, Banks, Telecom Providers and Retail accounting for almost three-quarters of the total value.
2 Brands
2 Brands
46
81 Quanjude 82
37
64%
Two brands derived over half of their revenue from outside of China: technology company Lenovo gained 62 percent; and ZTE, the telecom equipment maker, 53 percent. This development suggests the growing global presence of Chinese brands.
36
The value of marketdriven brands increased by 97%, while the value of SOE brands declined 9%.
OVERSEAS REVENUE
35
% Growth
69%
2 37 48 54
Poly Real Estate
-9%
27
TOP 100 RANK
ZTE
MARKET-DRIVEN BRAND VALUE DOUBLED, STATEOWNED ENTERPRISE VALUE DECLINED
2 Ctrip
25
Letv
TOP 10 RISERS
1 Tencent
24
33
$464.2 BILLION
71%
23
BRAND NEWCOMERS
$66,077 Mil.
Alibaba appeared for the first time in the BrandZ™ Top 100 Most Valuable Chinese Brands, ranking number two after Tencent and ahead of China Mobile, based on rapid appreciation in brand value following its record-setting IPO (Initial Public Offering), which raised $25 billion.
TOTAL VALUE OF TOP 100 CHINESE BRANDS
95%
22
32
94
13
31
93
12
30
92
11
Almost doubling in value in one year to $66.1 billion, Tencent rose to number one in the BrandZ™ Top 100 Most Valuable Chinese Brands 2015. Tencent increased 442 percent in brand value over the past five years.
22%
TOP 100 VALUE INCREASED
10
29
TOP 10 BRANDS
9
28
100
3
99
2
Methodology and Valuation by
www.brandz.com
80
47
79
78
77
76
75
Suofeiya
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
59
58
57
56
55
54 Baiyunshan 53
52
51 Snow Beer 50
49
48
