$: Brand Value %: Brand Value Change 2018 vs. 2017
99
18
4
5
Technology $132.2 Billion +25% Market-Driven
Retail $88.6 Billion +53% Market-Driven
Telecom Providers $49.2 Billion -15% State-Owned
Banks $37.2 Billion +18% State-Owned
Technology $25.0 Billion +5% Market-Driven
6
7
8
9
10
26
27
28
29
30
% of total revenue from outside China $ = Brand Value # = Top 100 Rank
1
2
3
4
5
Technology $2.6 Billion #39
Technology $24.1 Billion #6
Home Appliances $0.3 Billion #100
Technology $1.9 Billion #52
Airlines $3.0 Billion #35
72%
55%
46%
42%
38%
6
7
8
9
10
Home Appliances $3.9 Billion #26
Airlines $5.2 Billion #21
Oil & Gas $9.6 Billion #16
Home Appliances $0.4 Billion #92
Airlines $2.5 Billion #42
35%
33%
32%
30%
26%
Fortune
Yili
35
97
98
34
3
25
33
2
24
TOP 10 IN OVERSEAS REVENUE
Brand contribution is the proportion of value driven by brand equity rather than other in-market factors (such as promotions or distribution). It tends to be a key driver of business growth and is measured on a scale of 1 to 5, with 5 the highest.
1
23
32
100
1
31
TOP 100
96
37
China Southern Airlines
95
Total Value of Top 100 Chinese Brands
Alcohol $23.2 Billion +43% State-Owned
94
1
92 91 90 89
+78%
+75%
+64%
+54%
+53%
+50%
Alcohol $2.2 Billion #46 State-Owned
Real Estate $4.5 Billion #24 Market-Driven
Home Appliances $3.1 Billion #32 Market-Driven
Cars $0.5 Billion #90 Market-Driven
Technology $2.2 Billion #47 Market-Driven
Home Appliances $0.4 Billion #97 Market-Driven
Retail $88.6 Billion #2 Market-Driven
Retail $14.6 Billion #12 Market-Driven
10
+50%
#36
#37
Logistics $14.7 Billion Market-Driven
Logistics $2.8 Billion Market-Driven
Logistics $2.6 Billion Market-Driven
Yunda Express
#38
#55
#58
#63
#66
Logistics $2.6 Billion Market-Driven
Logistics $1.8 Billion Market-Driven
Healthcare $1.5 Billion State-Owned
Travel Agencies $1.2 Billion Market-Driven
Alcohol $1.0 Billion State-Owned
National Cellar 1573
Hotels $0.7 Billion #82 Market-Driven
#73
#86
#88
Real Estate $0.9 Billion State-Owned
Healthcare $0.6 Billion Market-Driven
Home Appliances $0.5 Billion Market-Driven
+50%
+47%
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+46%
Retail $109.3 Bil. 5 Brands
+37%
Healthcare $8.7 Bil. 5 Brands
Real Estate $15.8 Bil. 9 Brands
-12%
+21%
Insurance $46.4 Bil. 6 Brands
88
+19%
Hotels $1.4 Bil. 2 Brands
Banks $105.2 Bil. 10 Brands
Alcohol $35.5 Bil. 10 Brands
+12% +5%
86
Airlines $11.6 Bil. 4 Brands
+3% Baby Care $0.4 Bil. 1 Brand
-5%
Apparel $1.7 Bil. 2 Brands
-7%
Oil & Gas $20.3 Bil. 2 Brands 49
Food & Dairy $17.1 Bil. 6 Brands
Cars $3.3 Bil. 3 Brands
+5%
48
87
+13%
+13%
-6%
47
Technology $194.8 Bil. 9 Brands
-1%
Jewelry Retailer Personal Care $1.4 Bil. $1.5 Bil. 2 Brands 2 Brands
Telecom Providers $63.1Bil. 3 Brands
46
Home Appliances $13.9 Bil. 9 Brands
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+28%
45
Logistics $24.5 Bil. 5 Brands
9
+88%
#11
Travel Agencies $4.6 Bil. 3 Brands
NEW
8
44
+57%
7
43
$3.5 Bil. 2 Brands
6
42
+68% Education
5
+92%
Top 100 Rank NEWCOMER BRANDS #:$: Brand Value
, 1 NEW
4
41
21 Categories: 15 , 5 $: Total Category Value
3
JD.com
Xueersi
Education $1.1 Billion #65 Market-Driven
CATEGORY VALUE CHANGES
All these brands scored 5
40
93
Top 100 Total Value Increased
Banks $16.2 Billion 9% State-Owned
2
+139%
%: Brand Value Change 2018 vs. 2017 $: Brand Value #: Top 100 Rank
