Brendan Dwyer (Advisor), Virginia Commonwealth University. USA BMX Brand Effect: A Qualitative .... GameDay on Exciting
2016 SPORT MARKETING ASSOCIATION ANNUAL CONFERENCE NOVEMBER 2ND TO 4TH, 2016 IN INDIANAPOLIS, IN Academic Program – Poster Presentations
FRIDAY, November 4, 2016, 8:00 AM (50-minute poster presentations)
Ballroom A
College Students’ Perception of Women’s Professional Soccer: Insights for Forming an Effective Marketing Plan Leah Nissle, Morehead State University Steve Chen (Advisor), Morehead State University Kenneth Henderson (Advisor), Morehead State University Sport Consumption: Relationship Between Fan Identification and Media Usage Lisa Rufer, Virginia Commonwealth University Brendan Dwyer (Advisor), Virginia Commonwealth University USA BMX Brand Effect: A Qualitative Analysis of Organization Brand Management Strategies Lindsay Pursglove, Ball State University Kimberly Miloch (Advisor), Texas Woman’s University Leslie Graham (Advisor), Texas Woman’s University An Examination of the Relationship Among Learning Types of Sport Rules, Enjoyment, and Future Consumption Behavior Wanyong Choi, Marshall University Antonio S. Williams (Advisor), Indiana University Investigating Sponsorship Processing, Attitudes, and Outcomes Associated with a New Community-Level Race Series B. Colin Cork, University of Arkansas Terry Eddy (Advisor), University of Arkansas Measuring Social Media Engagement: Development and Evaluation of a Scale Rebecca M. Achen, Illinois State University Galen Clavio, Indiana University Katie Lebel, St. John’s University Campaigning on Twitter: The Effect of Verified Tweets on 2015 MLB All-Star Game Voting Allison R. Levin, Social Network Advisors The Effects of the Congruence between Sports Brand Personality and Actual Self-Image on Brand Attitude, Brand Attachment and Brand Loyalty Wonyong Jang, Yonsei University Kwangmin Cho, Yonsei University Juho Park, Yonsei University
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Applying History Archiving in Sport Industry: Cases From the Wembley Stadium and the Arsenal F.C. in London Joonhye Han, Hanyang University Jonghwan Jeon, Hanyang University Five Years Later: A Longitudinal Examination of Sport Consumers’ Twitter Usage Matthew Blaszka, Indiana State University Beth Cianfrone, Georgia State University CSR Practices in Professional Sports: A Comparison of Three Premier Soccer Leagues Rammi N. Hazzaa, Southern Illinois University Carbondale Incheol Jang, Southern Illinois University Carbondale Taeho Yoh, Southern Illinois University Carbondale “We The North”: The Millennial Sport Fan, Consumer Behaviour and the Toronto 2016 NBA All-Star Game Cheri L. Bradish, Ryerson University Fan Engagement on Twitter: The Role of Influencers in Leading the Conversation Allison R. Levin, Social Network Advisors The Marketing Implications of Coaching Succession in NCAA Men’s Division I Basketball James E. Johnson, Ball State University David A. Pierce, Indiana University-Purdue University Indianapolis Brian Krohn, Indiana University-Purdue University Indianapolis Lawrence W. Judge, Ball State University Beau F. Scott, Ball State University Team Association Types Among CORSers and BIRFers Don Lee, University of Houston Ho Yeol Yu, University of Houston Michael Cottingham, University of Houston Demetrius Pearson, University of Houston David Walsh, University of Houston Consumer Response to Multi-Sponsored Sport Event Sponsorship: The Moderating Effect of Fit between CoSponsors Ari Kim, University of Florida The Influence of Visual Retrieval Cues and Presentation Mode on Sport Video Game Brand Awareness Eric Brownlee, Gannon University Jinhee Yoo, Gannon University Emily Meyer, Gannon University Sport Fan Motivation and Involvement: A Stage-Based Approach Dae Yeon Kim, University of Central Missouri Antonio S. Williams, Indiana University Woo-Young Lee, University of Central Missouri So Youn Lim, University of Central Missouri Robert Slana, University of Central Missouri Danniel Gerdes, University of Central Missouri Key Factors on Fan Satisfaction: Qualitative and Quantitative Methods Cindy Lee, West Virginia University
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Motivation Factors Influencing Intention of Mobile Sports Apps Use by Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) Soonhwan Lee, Indiana University Purdue University Indianapolis Seungmo Kim, Hong Kong Baptist University Hongbum Shin, Keimyoung University Becoming a Sport Fan as a Woman: Exploring Cultural Barriers and Marketing Implications So Youn Lim, University of Central Missouri Woo-Young Lee, University of Central Missouri Dae Yeon Kim, University of Central Missouri Kyu-soo Chung, Winston-Salem State University Robert Slana, University of Central Missouri Daniel Gerdes, University of Central Missouri Marketing a Sport by Altering the Game: A Case Study Review of Baseball Extension Strategies Rick Burton, Syracuse University Patrick Walsh, Syracuse University Corruption’s Impact on Sport Marketing: The Case of EA Sports Mark Dodds, SUNY Cortland Ann Pegoraro, Laurentian University A Study on Using Google Hangouts to Broadcast Basketball Games Kai-Li Wang, National Taiwan Sport University You-Hau Chen, National Taiwan Sport University Place Promotion and Mega Sporting Events: Perspectives from the Final Four 2016 Don Lee, University of Houston Ho Yeol Yu, University of Houston Chigon Kim, Wright State University Michael Cottingham, University of Houston Soon-Ho Kim, Georgia State University Innovation Resistance on Sports Wearable Device: The Moderating Effects of Gender YoonSung Ma, Yonsei University Kwangmin Cho, Yonsei University ShangHyun Park, Yonsei University An Examination of NCAA Conference Change, Fan Identification, and Consumer Behavior Michael Mudrick, York College of Pennsylvania Melissa Davies, University of the Pacific Brand Equity of Under Armour in Korean Market Jiyoung Park, University of Northern Colorado The Effect of Public Service Advertisement Message Frame on Participation Intentions In Charity Sport Events: Relationship between Cognitive Responses and Perceived Argument Quality Meungguk Park, Southern Illinois University Taeho Yoh, Southern Illinois University Incheol Jang, Southern Illinois University
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An International Analysis of Youth Olympic Games Awareness and Consumption Intention Jeffrey C. Petersen, Baylor University Lawrence W. Judge, Ball State University Jeremy C. Petersen, Baylor University Marketing Interscholastic Boys Basketball: The Implications of Competitive Balance Beau Scott, Ball State University James E. Johnson (Advisor), Ball State University Motivating Factors of National Senior Games Association State Participants Sandra K. Shawver, Midwestern State University Leslie Graham (advisor), Texas Woman’s University David Nichols (advisor), Texas Woman’s University Examining Excitement Motivation and Psychological Commitment: The Impact of ESPN’s College GameDay on Exciting a Football Championship Subdivision (FCS) Campus David J. Shonk, James Madison University Josh Pate, James Madison University Cindy Lee, West Virginia University Developing and Testing a Consumer Attributes Model to Measure the Effectiveness of Facility Naming Rights Sponsorships John Stephan, Auburn University David Martin, Auburn University Athlete Brand Persona and ABP Archetype Michelle Versfeld, University of Georgia Thomas A. Baker III (Advisor), University of Georgia Kevin Byon (Advisor), Indiana University Bloomington The Influence of Fan Motives on Fans’ Perceptions of the Impact of the Legalization of Sport Wagering Daniel Wann, Murray State University Ryan Zapalac, Sam Houston State University Frederick Grieve, Western Kentucky University Jason R. Lanter, Kutztown University Ted Peetz, Belmont University Understanding the Value of Social Media for Sports: Examining the Brand Outcomes of Social Media Use Among Sports Fans Brandi Watkins, Virginia Tech Crowd Management through Stadium Music and In-Game Sound Yongjin Hwang, University of South Carolina Khalid Ballouli (advisor), University of South Carolina John Grady (advisor), University of South Carolina Exploring Managerial Reasons for Hometown Sport Sponsorships Gregg Rich, The University of Georgia Billy J. Hawkins (Advisor), The University of Georgia Considering Proposed Solutions to Power Five and Group of Five Financial Disparity within the Context of Athletics-Generated Revenue Growth Patterns Elizabeth A. Wanless, Ball State University Logan Desmond, Ball State University
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The Spoils of Championships: Fan Identification, Envy, and Rivalry Anthony Folz, Northern Kentucky University Joe Cobbs (Advisor), Northern Kentucky University Leaving a Mark(eting) on Social Media Molly Hayes Sauder, York College of Pennsylvania Mike Mudrick, York College of Pennsylvania Kyle Andrews, York College of Pennsylvania Azia Evans, York College of Pennsylvania Justin Friend, York College of Pennsylvania Rob Linder, York College of Pennsylvania Pete Panassow; York College of Pennsylvania Sport Participation as a Way of Self-Expression: Exploring Consumers’ Symbolic Desires in Sport Participation Jerry Junqi Wang, University of Georgia James J. Zhang (Advisor), University of Georgia Daniel L. Wann (Advisor), Murray State University Thomas A. Baker (Advisor), University of Georgia Rebecca Leopkey (Advisor), University of Georgia Understanding Social Media Usage in the Youth Olympic Games and the Olympic Games Juha Yoon, Indiana University Bloomington Paul M. Pedersen (Advisor), Indiana University Bloomington
The Relationship Between Sport Sponsorship and Corporate Financial Returns Julian Blake, University of Pretoria Michael M. Goldman, University of San Francisco
Creating Transparency in the Korean Youth Football Industry: The Effect of Introducing a Public Tryout System to Recruit Youth Players and Its Impact on Brand Credibility Alex Chinhoo Gang, Seongnam Football Club Juha Yoon, Indiana University Bloomington Paul M. Pedersen, Indiana University Bloomington
Ticketmaster’s Power Play Against StubHub James T. Reese Jr., Drexel University Mark A. Dodds, State University of New York College at Cortland
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