56% 56% 82% 46% 87% 83%

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Source: GlobalWebIndex Twitter User Football Research 2014 is a survey conducted among 3,500 Twitter users ... Stay in t
Stay in the game this summer with Twitter in APAC Twitter users are big football fans

83%

87%

of Twitter users will be watching live football this summer

will be watching live matches on TV

football is a social event for Twitter users

92%

32%

from home

in a bar or pub

74%

with friends

47%

with their partner

Twitter gets fans closer to the action

Gooooooooooooooooooooooooal 1 second ago

82%

46%

of APAC users use Twitter for something football related

of Twitter users follow football clubs on Twitter

Twitter is the home for

56%

of Twitter football lovers say that football news breaks faster on Twitter than anywhere else

match day Twitter usage

match day daytime

pre-match build up

goal

post-match

53%

58%

56%

62%

read Tweets

read Tweets from others

Tweet a goal

Tweet post-match

Source: GlobalWebIndex Twitter User Football Research 2014 is a survey conducted among 3,500 Twitter users across Australia, India, Indonesia, Malaysia, Philippines, Singapore, South Korea. (May 2014)

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