A Guide To Precise TV Targeting - Video Advertising Bureau

... SPENT” VS. MAJOR. AD-TECH PLATFORMS ..... The Top 10 If It Was Considered A Digital Ad-Tech Platform .... with varying degrees of quality or non-quality.
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“Knowledge”.............................................................................. 17-29 Addressable Example..................................................................18 Workflow.......................................................................................19 Data................................................................................................ 20 “First Party Data” ROI Case Study............................................. 21 Data Provider Capabilities..........................................................22 “Third Party Data” ROI Case Study...........................................23 Targeting........................................................................................24 “Category Usage” ROI Case Study...........................................25 “Look-Alike Customers” ROI Case Study............................... 26 Impressions Distribution Example............................................27 “Tune-In” ROI Case Study......................................................... 28

Contents

Post-Buy Analyses...................................................................... 29 “Scale”.........................................................................................30-36 Map................................................................................................. 31 Penetration Comparison............................................................32 “Time Spent” Comparison..........................................................33

Summary............................................................................................ 3

Audience Comparison............................................................... 34

Scale of Television........................................................................ 4-7

“Scale” ROI Case Study...............................................................35

TV Reach..........................................................................................5

Projected Growth....................................................................... 36

TV “Time Spent” vs. Major Ad-Tech Platforms.........................6

“Strategic Alignment”..............................................................37-40

TV vs. Digital Video Ad Spend..................................................... 7

Categories.................................................................................... 38

Addressable TV Overview......................................................... 8-15

Advertiser Types.......................................................................... 39

Definition.........................................................................................9

“Target Overlay” ROI Case Study............................................. 40

Penetration & Providers..............................................................10

“Transparency”.......................................................................... 41-52

Ad Spending.................................................................................. 11

Programming.........................................................................42-44

Benefits.......................................................................................... 12

Digital Ad-Tech Comparison..............................................45-48

Additional Highlights................................................................... 13

Estimated Cost Comparison..............................................49-50

Cross-Platform Opportunities..................................................14

Spending By Media Type............................................................ 51

Cross-Screen ROI Case Study.........................................