Germany. Guatemala. Hong Kong. Iceland. India. Indonesia. Iran. Ireland. Italy. Japan. Kenya. Korea. Latvia. Lebanon. Ma
A Story Of Trust Christian Bourque, WIN/GIA
“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” - Nietzsche
“All the world is made of faith, and trust, and pixie dust.” - JM Barrie (Peter Pan) “The only poll numbers I trust are the ones I falsified myself.” - Churchill
“Les hommes mentiraient moins souvent, si les femmes posaient moins de questions.” - Coluche
Argentina
Finland
Italy
Netherlands
Switzerland
Armenia
France
Japan
Nigeria
Thailand
Belgium
Germany
Kenya
Pakistan
Turkey
Bosnia
Guatemala
Korea
Philippines
UAE
Brazil
Hong Kong
Latvia
Portugal
United Kingdom
Bulgaria
Iceland
Lebanon
Romania
Ukraine
Canada
India
Macedonia
Russia
USA
China
Indonesia
Malaysia
Saudi Arabia
Columbia
Iran
Mexico
South Africa
Ecuador
Ireland
Morocco
Sweden
30% 50% 15% 5%
Over 42%: Nigeria, Morocco, UAE, Saudi Arabia, India
Between 12% and 42% 11% or lower: Philippines, Sweden, Italy, Belgium, Iceland, Japan, Korea, UK, Argentina, France
59%
Always
29%
Most of…
7%
Rarely
2%
Never
Always - 51% or less: Turkey, Pakistan, Guatemala, Bulgaria, India, Iran, Kenya, Philippines
Always - over 74%: Portugal, Italy, Brazil, Canada, Ireland, USA, UK, Finland, Belgium, Bosnia
71% 85% 71% 63% 63%
India France Lebanon Morocco Mexico Kenya Saudi Arabia Nigeria Macedonia Iran Kenya France Guatemala Mexico Morocco Armenia Philippines Pakistan India Mexico Latvia France Guatemala Kenya Hong Kong Nigeria South Africa Korea Germany
Bulgaria Armenia Latvia Mexico Korea Guatemala Guatemala Hong Kong France Kenya Portugal Guatemala Philippines India Mexico Nigeria Morocco Armenia Columbia Kenya France
On the following topics, are you likely or not likely to give a truthful answer?
Propensity to trust polls and lie to them are not related (r= - .003). Something else is at play! The more likely to trust polls, the least likely you are to be truthful when asked your political views (r= -.401) The more likely you are to trust polls, the least likely you are to answer morality questions truthfully (r= - .184 et -.409)
1. Trust is free and fair elections 2. Governed by will of the people 3. Dissilusionment with democracy index
1. Corruption index
1. Interpersonal trust 2. Trust in institutions
You trust polls more when you are … … likely to feel elections are NOT free and fair … to come from MORE corrupt regimes
You tend to be more truthful in polls when you are … … likely to feel elections ARE free and fair … MORE dissolutioned about democracy
Interpersonal trust and trust in institutions are not statistically related … really. You tend to trust polls more when you are… … MORE likely to trust your government
You tend to be more truthful when you are … … MORE likely to trust your neighbour
There is an intimate relationship between corruption and feelings towards democratic process (free and fair) AND interpersonal trust
Named first
Named first
17%
9
7%
1
15%
8
5%
4
13%
16
4%
1
8%
5
3%
1
DK/Refuse The people of which of the following countries do you trust most?
28%
-
Understanding what the world truthfully thinks is part Art, part Science. As market researchers, we believe we can achieve this goal. The rest of the world will just have to … TRUST US