A Story Of Trust

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Germany. Guatemala. Hong Kong. Iceland. India. Indonesia. Iran. Ireland. Italy. Japan. Kenya. Korea. Latvia. Lebanon. Ma
A Story Of Trust Christian Bourque, WIN/GIA

“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” - Nietzsche

“All the world is made of faith, and trust, and pixie dust.” - JM Barrie (Peter Pan) “The only poll numbers I trust are the ones I falsified myself.” - Churchill

“Les hommes mentiraient moins souvent, si les femmes posaient moins de questions.” - Coluche

Argentina

Finland

Italy

Netherlands

Switzerland

Armenia

France

Japan

Nigeria

Thailand

Belgium

Germany

Kenya

Pakistan

Turkey

Bosnia

Guatemala

Korea

Philippines

UAE

Brazil

Hong Kong

Latvia

Portugal

United Kingdom

Bulgaria

Iceland

Lebanon

Romania

Ukraine

Canada

India

Macedonia

Russia

USA

China

Indonesia

Malaysia

Saudi Arabia

Columbia

Iran

Mexico

South Africa

Ecuador

Ireland

Morocco

Sweden

30% 50% 15% 5%

Over 42%: Nigeria, Morocco, UAE, Saudi Arabia, India

Between 12% and 42% 11% or lower: Philippines, Sweden, Italy, Belgium, Iceland, Japan, Korea, UK, Argentina, France

59%

Always

29%

Most of…

7%

Rarely

2%

Never

Always - 51% or less: Turkey, Pakistan, Guatemala, Bulgaria, India, Iran, Kenya, Philippines

Always - over 74%: Portugal, Italy, Brazil, Canada, Ireland, USA, UK, Finland, Belgium, Bosnia

71% 85% 71% 63% 63%

India France Lebanon Morocco Mexico Kenya Saudi Arabia Nigeria Macedonia Iran Kenya France Guatemala Mexico Morocco Armenia Philippines Pakistan India Mexico Latvia France Guatemala Kenya Hong Kong Nigeria South Africa Korea Germany

Bulgaria Armenia Latvia Mexico Korea Guatemala Guatemala Hong Kong France Kenya Portugal Guatemala Philippines India Mexico Nigeria Morocco Armenia Columbia Kenya France

On the following topics, are you likely or not likely to give a truthful answer?

Propensity to trust polls and lie to them are not related (r= - .003). Something else is at play! The more likely to trust polls, the least likely you are to be truthful when asked your political views (r= -.401) The more likely you are to trust polls, the least likely you are to answer morality questions truthfully (r= - .184 et -.409)

1. Trust is free and fair elections 2. Governed by will of the people 3. Dissilusionment with democracy index

1. Corruption index

1. Interpersonal trust 2. Trust in institutions

You trust polls more when you are … … likely to feel elections are NOT free and fair … to come from MORE corrupt regimes

You tend to be more truthful in polls when you are … … likely to feel elections ARE free and fair … MORE dissolutioned about democracy

Interpersonal trust and trust in institutions are not statistically related … really. You tend to trust polls more when you are… … MORE likely to trust your government

You tend to be more truthful when you are … … MORE likely to trust your neighbour

There is an intimate relationship between corruption and feelings towards democratic process (free and fair) AND interpersonal trust

Named first

Named first

17%

9

7%

1

15%

8

5%

4

13%

16

4%

1

8%

5

3%

1

DK/Refuse The people of which of the following countries do you trust most?

28%

-

Understanding what the world truthfully thinks is part Art, part Science. As market researchers, we believe we can achieve this goal. The rest of the world will just have to … TRUST US