ACTRA VISUAL IDENTITY REFRESH RFP

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As part of this project, these design elements should also be incorporated ... We plan to move to a logotype or wordmark
ACTRA VISUAL IDENTITY REFRESH RFP PROJECT OVERVIEW As part of an organizational graphic revitalization, ACTRA is currently requesting proposals for a refreshed primary logo and streamlined general style guide, which can also include adapted colour schemes and font guidelines. As part of this project, these design elements should also be incorporated into a refresh of our primary website actra.ca as well as all associated regional websites. We plan to move to a logotype or wordmark design and away from singular iconic logo designs. In other words, the name “ACTRA” (including, where applicable, the branch designation) shall comprise the whole of the logotype. No additional icons or graphical symbols shall be included in the logo design with the exception of possible website favourite icons and potential app icons both of which would be an element from this wordmark design. ACTRA would like to mark its 75th anniversary in 2018 with this revitalized look. The updated style guide will be the union’s primary brand identifier and will also create brand consistency with its use by Branch offices across the country. The new website design would be rolled out soon after. ACTRA is seeking a strong, clean image refreshment that will be instantly recognizable to its members and those in Canada’s cultural industries. The updated style guide should also communicate the union’s strength as a passionate member of the labour movement. The website should be functional on multiple platforms (mobile, desktop, tablet). The website should also include social media feed capability (Facebook, Twitter and Instagram) for actra.ca and all Branch websites (where applicable). The website should be AODA- (Accessibility for Ontarians with Disabilities Act) and WCAG 2.0-compliant (preferably 2.1, which will be released in June 2018 but will include the AODA standards of accessibility requirements for mobile accessibility, people with low vision, and people with cognitive and learning disabilities).

ORGANIZATIONAL OVERVIEW AND MISSION STATEMENT ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the union of more than 25,000 professional performers working in English-language recorded media in Canada, including TV, film, radio and digital media. ACTRA members include actors, recording artists, comedians, announcers, stunt co-ordinators & performers, dancers, narrators, voice performers, hosts, choreographers, models, singers, background performers, puppeteers and more. ACTRA is the leading voice for Canadian culture and the development of Canada’s audiovisual industries. We lobby tirelessly for regulation and government policies that protect our culture and encourage audiovisual production in all genres, thereby expanding work opportunities for Canadian performers.

We are passionate and determined. And while we have scored many victories over our history, we cannot sit content. We are determined to protect what we have won and constantly move our union forward.

CURRENT SITUATION As ACTRA reaches the 75-year milestone, we look back with great pride at the successes achieved over the years on behalf of Canadian performers. While proud of the strides made in the past, the next era of ACTRA will bring a new set of challenges – challenges that will require vigilance as the union continues to advocate for the protection of Canadian culture across all audiovisual platforms. The last decade has seen tremendous changes in technology, which has altered much of the landscape in which ACTRA works. As we move forward, the new look should reflect the era in which we are entering and will be working.

PROJECT SCOPE The successful candidate will establish a new visual identity for the union and create a standardized style guide to be used for all official materials and public imaging. The style guide should be accessible to all staff in the organization by utilizing standard fonts available on most Microsoft Office/Adobe platforms and a clean colour palate that could also work in monochrome and/or black-and-white visuals. The refreshed style guide will ideally be flexible enough to be included on (but not limited to): • All ACTRA websites • All stationary, such as envelopes and letterhead • Business cards • Email auto-signatures • Promotional items, including flags, large banners and clothing • On-screen credits in film and TV productions • Large office signage • Print ads and sponsorship signage • Will define how the ACTRA and or ACTRA branch logo may be used by various committees The website: • Have full Search Engine Optimization • Updated look incorporating new cleaner imagery (Currently based on a WordPress platform) • Responsive on multiple device options incl. mobile, tablet and desktop computers • Fully Accessible (AODA-compliant) • Social media feed integration (Facebook, Twitter, Instagram, YouTube) • Restructure of information layout and user accessibility • A much-improved user-friendly structure • CMS (Content Management System); No expertise barriers/bottlenecks to content creation • Easy forms creation with attendant data harvesting capabilities

REQUIRED DELIVERABLES • • • •

Proposals for National and Branch versions of an ACTRA logotype or wordmark Updated wordmark and font for “ACTRA” Updated official colour palate Above items to be included within an official style guide to be used as a staff reference

• • •

High-resolution electronic versions of all materials in multiple formats, including those used for design software (i.e. .eps, .pdf and adobe software accessibility) New website design elements that compliments the rebrand Full legal sign-off on rights to the elements of the finished project so that ACTRA will hold the full rights and copyright of the designs on a permanent basis with no further recourse for remuneration after the project has been delivered to ACTRA

PROPOSED TIMELINE ACTRA would require an Intent to Respond within one week of receiving this RFP along with any questions regarding proposal requirements. From that point, the first draft of your proposal must be received within a two-week period from the Intent to Respond date. Full completion of the project would be expected in Summer 2018.

PROPOSAL REQUIREMENTS The following information should be provided in your proposal: FIRM/DESIGNER INFORMATION: Name, address, URL, contact numbers. Name, title and email of the primary contact(s). A brief summary and description of your firm/individual working history. PROJECT APPROACH: A description of your approach to this project and the elements or themes used within. SCHEDULE AND TIMELINE: Provide a schedule from first proposal to completed deliverables of project. The project would begin _____________, 2018, and be completed by ______________, 2018. COST: An estimated total cost for all work related to tasks and deliverable outlined in the schedule and timeline.

DEADLINE: Please submit your proposal by ______(TBD)________, 2018.

SUBMIT TO: Please submit the RFP electronically to: ACTRA National Public Policy, Research and Communications Department 625 Church Street, Suite 300 Toronto, ON M4Y 2G1 416-489-1311 ATTN: Elliott Anderson [email protected] Tony Walsh [email protected]