ACTRA VISUAL IDENTITY REFRESH RFP PROJECT OVERVIEW As part of an organizational graphic revitalization, ACTRA is currently requesting proposals for a refreshed primary logo and streamlined general style guide, which can also include adapted colour schemes and font guidelines. As part of this project, these design elements should also be incorporated into a refresh of our primary website actra.ca as well as all associated regional websites. We plan to move to a logotype or wordmark design and away from singular iconic logo designs. In other words, the name “ACTRA” (including, where applicable, the branch designation) shall comprise the whole of the logotype. No additional icons or graphical symbols shall be included in the logo design with the exception of possible website favourite icons and potential app icons both of which would be an element from this wordmark design. ACTRA would like to mark its 75th anniversary in 2018 with this revitalized look. The updated style guide will be the union’s primary brand identifier and will also create brand consistency with its use by Branch offices across the country. The new website design would be rolled out soon after. ACTRA is seeking a strong, clean image refreshment that will be instantly recognizable to its members and those in Canada’s cultural industries. The updated style guide should also communicate the union’s strength as a passionate member of the labour movement. The website should be functional on multiple platforms (mobile, desktop, tablet). The website should also include social media feed capability (Facebook, Twitter and Instagram) for actra.ca and all Branch websites (where applicable). The website should be AODA- (Accessibility for Ontarians with Disabilities Act) and WCAG 2.0-compliant (preferably 2.1, which will be released in June 2018 but will include the AODA standards of accessibility requirements for mobile accessibility, people with low vision, and people with cognitive and learning disabilities).
ORGANIZATIONAL OVERVIEW AND MISSION STATEMENT ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the union of more than 25,000 professional performers working in English-language recorded media in Canada, including TV, film, radio and digital media. ACTRA members include actors, recording artists, comedians, announcers, stunt co-ordinators & performers, dancers, narrators, voice performers, hosts, choreographers, models, singers, background performers, puppeteers and more. ACTRA is the leading voice for Canadian culture and the development of Canada’s audiovisual industries. We lobby tirelessly for regulation and government policies that protect our culture and encourage audiovisual production in all genres, thereby expanding work opportunities for Canadian performers.
We are passionate and determined. And while we have scored many victories over our history, we cannot sit content. We are determined to protect what we have won and constantly move our union forward.
CURRENT SITUATION As ACTRA reaches the 75-year milestone, we look back with great pride at the successes achieved over the years on behalf of Canadian performers. While proud of the strides made in the past, the next era of ACTRA will bring a new set of challenges – challenges that will require vigilance as the union continues to advocate for the protection of Canadian culture across all audiovisual platforms. The last decade has seen tremendous changes in technology, which has altered much of the landscape in which ACTRA works. As we move forward, the new look should reflect the era in which we are entering and will be working.
PROJECT SCOPE The successful candidate will establish a new visual identity for the union and create a standardized style guide to be used for all official materials and public imaging. The style guide should be accessible to all staff in the organization by utilizing standard fonts available on most Microsoft Office/Adobe platforms and a clean colour palate that could also work in monochrome and/or black