adce awards - winners 2016 - Art Directors Club of Europe

ADCE AWARDS - WINNERS 2016 Category

Sub-category

Integration & Innovation

Content Ideas

Award GRAND PRIX Grand Prix

Film & Radio Film & Radio Film & Radio

TV Commercials Cinema Commercials Public Service & Charity

GOLD Gold Gold Gold


Gold Gold Gold

Film & Radio Print & Outdoor Print & Outdoor Interactive & Mobile Design & Craft

Corporate Video/TV Radio Commercials Sounddesign – Soundlogos, Audio-CI Any other Poster Advertising Newspaper Advertising Any other Graphic Design

Design & Craft

Editorial

Design & Craft Design & Craft Design & Craft Design & Craft Promotions & New Media Promotions & New Media Promotions & New Media Integration & Innovation

Title

Company Name

Client

Country

Mein Kampf - against racism

Ogilvy Germany

Gesicht Zeigen! An association encouraging people to stand against racism in Germany

Germany

Justino DAD, The world´s most expensive sunglasses Man Cave You should have stayed, bro!'-calls Fraunhofer Award Ceremony 2015

Leo Burnett Madrid OGILVY & MATHER Ogilvy & Mather Madrid

Loterias y Apuestas del Estado WIND TELECOMUNICAZIONI General trafic Administration - DGT

Spain Italy Spain

HORNBACH Baumarkt AG Golden Night Energydrink Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. FREITAG lab. ag THALYS TRAIN NETWORK Cofina Media Katona Jozsef Theater Dresden Information GmbH

Germany Germany Germany

Gold

HEIMAT Berlin DDB Düsseldorf GmbH onliveline GmbH - office for concept & staging F-ABRIC Denim FREITAG lab. ag Thalys Sounds of the City ROSAPARK The return of the blue pencil Ogilvy Portugal Every Day a Play Young & Rubicam Budapest Dresden Edition AVANTGARDE Gesellschaft für Komunikation ignasi aballí. sin principio / sin final Bisdixit

Museo Nacional Centro de Arte Reina Sofía

Spain

Corporate Brand Identity llustration and Photography Any other Environmental Design Promotions Ambient Media Live Stunts Content Ideas

Gold Gold Gold Gold Gold Gold Gold Gold

Anton macht Ke:s Yiayia and Friends Modern Love - A Kiss Deffered Thalys Sounds of the City Rabbit race Holograms for Freedom SL Benfica Safety Demonstration Mein Kampf - against racism

Riebenbauer Design GmbH Beetroot design group Moth Collective ROSAPARK Ogilvy Germany DDB Spain O Escritório Ogilvy Germany

Austria Greece United Kingdom France Germany Spain Portugal Germany

Integration & Innovation Integration & Innovation European Student Young European Creative

Best use of Technology Best use of Technology

Holograms for Freedom Street View Test Dear Brother Shop like a Jedi

DDB Spain Publicis Romania Dorian & Daniel Ruxandra Drilea

Film & Radio Film & Radio

TV Commercials TV Commercials

Gold Gold Gold Gold SILVER Silver Silver

Anton Suterlütty Ergon Food The New York Times THALYS TRAIN NETWORK Media Markt Management GmbH No somos delito (We are not crime) SL Benfica / Emirates Gesicht Zeigen! An association encouraging people to stand against racism in Germany No somos delito (We are not crime) The Automobile Club of Romania Johnnie Walker Publicis Romania

smart "Shock" Be true to your pleasure

BBDO Berlin GmbH Lola-MullenLowe

Daimler AG, smart Unilever

Germany Spain

Gold Gold Gold Gold Gold

Switzerland France Portugal Hungary Germany

Spain Romania Germany Romania

Film & Radio Film & Radio Film & Radio Film & Radio Film & Radio Film & Radio

Silver Silver Silver Silver Silver Silver

The Hero The HORNBACH spring collection THE CULPRIT Dad, Loud Challenge Ikano Smells Like Teen Spirit

Publicis Italy HEIMAT Berlin Michael Rittmannsberger OGILVY & MATHER Marvelous LLC Leavingstone

Heineken HORNBACH Baumarkt AG Amnesty International Germany Milan Moscow Race Way Ikano

Italy Germany Austria Italy Russia Georgia


TV Commercials Cinema Commercials Public Service & Charity Corporate Video/TV Radio Commercials Sounddesign – Soundlogos, Audio-CI Any other Any other

Silver Silver

smart ebike "I skip leg Day" #smarteffect

Mercedes-Benz Cars Vertrieb Deutschland Mercedes-Benz Portugal

Germany Portugal

Print & Outdoor Print & Outdoor

Poster Advertising Poster Advertising

Silver Silver

Graubuenden Ferien Museum of Technology Vienna

Switzerland Austria

Print & Outdoor Print & Outdoor Print & Outdoor

Silver Silver Silver

Ruf Lanz, Zurich WMC Grey Ruf Lanz, Zurich

Tonhalle Orchestra Zurich Film music Prague Tonhalle Orchestra Zurich

Switzerland Czech Republic Switzerland

Print & Outdoor Print & Outdoor Interactive & Mobile Interactive & Mobile

Newspaper Advertising Newspaper Advertising Magazine & Trade Advertising Mailings Mailings Websites Online advertising

The Great Escape State-of-the-art technology. Of yesterday. Classical concerts for beginners STAR WARS: A MUSICAL SHOW Classical concerts for beginners

BBDO Berlin GmbH BBDO Portugal - Agência de Publicidade, S.A. Jung von Matt/Limmat WIEN NORD Werbeagentur

FUEL PUBLICIDADE Saatchi & Saatchi Ukraine Salon Alpin Wirz

Público Newspaper BASF Falter Newspaper IKEA Schweiz AG

Portugal Ukraine Germany Switzerland

Interactive & Mobile Interactive & Mobile Design & Craft

Online advertising Any other Graphic Design


Charlie Hebdo Box The Chemical Calendar Inferno Literary critic reviews IKEA catalogue #whereveryouare Audible street art The Visual Sound Logo

Kemmler Kemmler Voskhod Heye GmbH

Germany Russia Germany

Design & Craft Design & Craft Design & Craft

Graphic Design Editorial Editorial


This is Pacifica Studio Mennicke Riebenbauer Design GmbH


Editorial Corporate Brand Identity Corporate Brand Identity


Sincelo ONE YEAR IN TERROR Die Architektur der Wiener Ringstraße Terroir Klammhöhe Dresden Edition

Zalando Ural Music Night Munich Philharmonics/ Münchner Philharmoniker Sincelo Studio Mennicke Simon Weber-Unger Saziani Stub‘n Klammhöhe Lintner OG Dresden Information GmbH

Austria Austria Germany


Corporate Brand Identity Corporate Brand Identity llustration and Photography


Divan.ru GRAPE FESTIVAL 2015 Disappearing Animals

Divan.ru Grape Agency Robin Wood e.V.

Russia Slovakia Germany

Silver Silver Silver Silver

Bruch—Idee&Form DEMONSTRATIVE AVANTGARDE Gesellschaft für Komunikation Suprematika P A L K O studio Grabarz & Partner

Portugal Germany Austria

Design & Craft

llustration and Photography

Silver

Silvadesigners

TAP - Transportes Aéreos Portugueses

Portugal

Leo Burnett Germany Riebenbauer Design GmbH VOLTA Brand Shaping Studio

mymuesli GmbH Anton Suterlütty Sandeman - Sogrape Vinhos

Germany Austria Portugal

Silver

Upkids - TAP on-board magazine for kids Oh!-Saft - Packaging Anton macht Ke:s Sandeman 225th Anniversary Collection El Celler de Can Roca Chocolate bar


Packaging Packaging Packaging


Design & Craft

Packaging

Run

El Celler de Can Roca

Spain

Design & Craft Design & Craft Design & Craft Design & Craft Design & Craft

Packaging Packaging Motion Graphics Motion Graphics Environmental Design

Silver Silver Silver Silver Silver

Ditop sacks of cement Coco de Mer - Pleasure Collection Inferno Humane Type Den Blå Planet

Rubio & del Amo Williams Murray Hamm Salon Alpin Beetroot design group ATELIER BRÜCKNER GmbH

Spain United Kingdom Germany Greece Germany

Environmental Design

Silver

Designbureau KM7

Divendi Coco de Mer Falter Newspaper Onassis Cultural Center Danmarks Akvarium – National Aquarium Denmark Leica Camera AG

Design & Craft

Ruf Lanz, Zurich Voskhod Wirz

Art Museum Konstruktiv, Zurich Ural Music Night IKEA Schweiz AG

Switzerland Russia Switzerland

BBDO Portugal - Agência de Publicidade, S.A. Windfor's Communication Ogilvy Germany

Mercedes-Benz Portugal

Portugal

FOX Gesicht Zeigen! An association encouraging people to stand against racism in Germany Frauenzentrale Zurich

Georgia Germany

ŠKODA AUTO a.s.

Czech Republic

Ruf Lanz, Zurich Publicis Communications Switzerland HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin

Art Museum Konstruktiv, Zurich UBS Switzerland

Switzerland Switzerland

HORNBACH Baumarkt AG Henkel Henkel AG & Co. KGaA

Germany Germany Germany

VCCP Prague

Heineken Czech Republic

Czech Republic

Design & Craft Any other Design & Craft Any other Promotions & New Media Promotions


Promotions & New Media Ambient Media

Silver

Leica Camera - Museum and Flagship Store Second Chance Audible street art Literary critic reviews IKEA catalogue #smarteffect

Promotions & New Media Live Stunts Integration & Innovation Integrated Campaigns

Silver Silver

A Guest of Honor Mein Kampf - against racism


Integrated Campaigns

Silver

Women should not be worth less


Content Ideas

Silver

European Bike Stealing Championship 2015



NOMINATION Nomination Second Chance Nomination Retirement Campaign


TV Commercials TV Commercials TV Commercials

Nomination Nomination Nomination

Film & Radio

TV Commercials

Nomination

The HORNBACH spring collection When you have a minute - Circle When you have a minute - Conference Our Heroes

Publicis Communications Switzerland Mustard

Germany

Switzerland

Film & Radio

TV Commercials

Nomination

Leo Burnett Romania

Asociatia Pro Democratia

Romania

Brandenburg 358

Sorpa HSL

Iceland Finland

Nomination Nomination

Come and Vote! /Stephen The Great Sorpanos TRACK TO THE FUTURE – A TALK SHOW ON WHEELS When you have a minute - Circle Mirror





Cinema Commercials Public Service & Charity

HEIMAT Berlin PROVID

Germany Ukraine

Nomination Nomination Nomination Nomination

The World´s most expensive joint Classical concerts for beginners Doctor e-mobility – Enjoy The Silence

Ogilvy & Mather Madrid Ruf Lanz, Zurich M&C SAATCHI Geneva Grabarz & Partner

Film & Radio Print & Outdoor

Public Service & Charity Radio Commercials Radio Commercials Sounddesign – Soundlogos, Audio-CI Any other Poster Advertising

Henkel UNHCR, The United Nations Refugee Agency in Ukraine General Trafic Administratio - DGT Tonhalle Orchestra Zurich EPER / HEKS Volkswagen AG

Film & Radio Film & Radio Film & Radio Film & Radio


Brisa - Aula de Impacto Mein Kampf – against racism

Leo Burnett Ogilvy Germany

Portugal Germany

Print & Outdoor Print & Outdoor Print & Outdoor Print & Outdoor

Poster Advertising Poster Advertising Poster Advertising Poster Advertising

Nomination Nomination Nomination Nomination

Print & Outdoor Print & Outdoor Print & Outdoor Print & Outdoor Print & Outdoor Print & Outdoor Print & Outdoor

Poster Advertising Poster Advertising Poster Advertising Newspaper Advertising Newspaper Advertising Newspaper Advertising Newspaper Advertising

Nomination Nomination Nomination Nomination Nomination Nomination Nomination

Ural Music Night Film music Prague Charitable organization “Nochlezhka” WOZ Die Wochenzeitung Hiltl Vegetarian Restaurant VBZ public transport Daimler AG, smart MBD

Russia Czech Republic Russia Switzerland Switzerland Switzerland Germany

Print & Outdoor

Newspaper Advertising

Nomination

Mars Inc.

Germany

Print & Outdoor


Nomination

Poste Italiane

Italy

Print & Outdoor


Nomination

Sol Newspaper

Portugal

Print & Outdoor Print & Outdoor

Newspaper Advertising Magazine & Trade Advertising


Bodybuilding Club / Tank tops Zeeland Family Angela Merkel Ruf Lanz, Zurich Annual rings Ruf Lanz, Zurich smart "Parking Ramps" / "London", BBDO Berlin GmbH "Rome", "Berlin" Audible street art Voskhod STAR WARS: A MUSICAL SHOW WMC Grey "HOUSES OF HOMELESS" VOZDUH advertising agency Crossword Leo Burnett Schweiz Annual rings Ruf Lanz, Zurich Clean Volkswagen Ruf Lanz, Zurich smart "Parking Ramps" / "London", BBDO Berlin GmbH "Rome", "Berlin" Pedigree "The Lost Campaign" / BBDO Berlin GmbH "Marious", "Roberta", "Cisel" Poste Italiane - Letters from the Mccann Worldgroup Milan trenchline - Trench Even serious news deserve a Y&R Lisbon weekend Decisions DDB Group Germany Sushi Roll BAR Lisbon

Brisa Gesicht Zeigen! An association encouraging people to stand against racism in Germany Bodybuilding Club Art Museum Konstruktiv, Zurich Hiltl Vegetarian Restaurant Daimler AG, smart MBD

IKEA COOLWORLD

Germany Portugal

Spain Switzerland Switzerland Germany

Finland Switzerland Switzerland Germany

Print & Outdoor

Nomination

Mein Kampf - against racism

Ogilvy Germany

Nomination

All You Need Is ...

DDB Prague

Nomination

Vector Coded Ads

Nomination

Print & Outdoor Design & Craft Design & Craft

Magazine & Trade Advertising Magazine & Trade Advertising Magazine & Trade Advertising Magazine & Trade Advertising Mailings Graphic Design Graphic Design



Graphic Design Graphic Design Graphic Design


Design & Craft Design & Craft

Editorial Editorial



Editorial Editorial



Editorial Editorial Corporate Brand Identity


Design & Craft

Corporate Brand Identity

Nomination

Design & Craft Design & Craft Design & Craft Design & Craft Design & Craft

Corporate Brand Identity Corporate Brand Identity llustration and Photography llustration and Photography llustration and Photography

Nomination Nomination Nomination Nomination Nomination

Design & Craft


Nomination

Design & Craft


Nomination

Print & Outdoor Print & Outdoor Print & Outdoor

Germany

Publicis Pixelpark

Gesicht Zeigen! An association encouraging people to stand against racism in Germany Volkswagen uzitkove vozy (Volkswagen Utility Vehicles) Vector Informatik GmbH

"Innocent" profile /BOY/GIRL

BOLD OGILVY & MATHER

HELLENIC POLICE

Greece

Mosquito unisex Skate Agora 11th LEMESOS DOCUMENTARY FESTIVAL Spherica Turbo Hapag-Lloyd Poster-Series "History starts here" Sirene DEUTSCH MAGAZINE - Relaunch Editorial Design Realitäten 'The LOVE Consolidated Code of Operating Rules’ VHILS EPHEMERA The Chicala Observatory Rebranding of Helsinki Philharmonic Orchestra The Visual Sound Logo

Tabasco Solo Despina Kannaourou

Pakendikeskus Lateral Thinking Brave New Culture

Estonia Spain Cyprus

Oksana Paley ONY MUTABOR Design GmbH

Spherica Inc Turbo Hapag-Lloyd Cruises GmbH

Russia Russia Germany

Sergio Juan Design Office Strichpunkt Design

Sirene Publishing Ltd DEUTSCH MAGAZINE

United Kingdom Germany

zmyk LOVE

hhpberlin LOVE

Germany United Kingdom

Solid Dogma This is Pacifica Bond Creative Agency

Hong Kong Contemporary Art Foundation Paulo Moreira Helsinki Philharmonic Orchestra

Portugal Portugal Finland

Heye GmbH

Munich Philharmonics/ Münchner Philharmoniker Landssamtök Sauðfjárbænda Enea The New York Times Magazine FATUM Surfboards Daimler AG, smart MBD

Germany

Frauenzentrale Zurich

Switzerland

Falter Newspaper

Germany

Icelandic lamb Jónsson & Le'Macks New identity design for Enea Clase Bcn The New York Times Magazine Estudio Javier Jaén Surfer's Everest Philipp und Keuntje GmbH smart "Parking Ramps" / "London", BBDO Berlin GmbH "Rome", "Berlin" If your partner turns out to be a Publicis Communications tyrant Switzerland Inferno Salon Alpin

Czech Republic Germany

Iceland Spain Spain Germany Germany

Design & Craft


Nomination

Design & Craft


Nomination


Packaging Environmental Design


Design & Craft Design & Craft Interactive & Mobile

Any other Any other Websites


Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile

Websites Websites Websites Websites Websites Websites Websites Online advertising Online advertising Online advertising Online advertising

Nomination Nomination Nomination Nomination Nomination Nomination Nomination Nomination Nomination Nomination Nomination

Poste Italiane - Letters from the trenchline - Trench La nit dels Museus. Museum's Night Beck's "Scratchbottle" The 2 Euro T-Shirt - A Social Experiment See MySelf Alive Memory A beautiful journey – a microsite promoting Blue Lagoon skin care GET LOST. GET NATURAL Alive Memory Instinct Agency Website Race with Nature Street View Test Bernie Speed Test Norilsk film Rabbit Race Free Gold Get Me There Not In The Shape They Used To Be

Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile Interactive & Mobile

Online advertising Mobile applications Any other Any other Any other

Nomination Nomination Nomination Nomination Nomination

Sound of change Audi TT Brochure Hack The Great Escape Powering the Future #smarteffect

Promotions & New Media Promotions

Nomination

Promotions & New Media Promotions

Nomination

Promotions & New Media Promotions Promotions & New Media Ambient Media


Promotions & New Media Ambient Media Promotions & New Media Live Stunts


The Tear-off –posters for “Mein Kampf – against racism" DOMO Westwood - Misspellings On Sale Mission to the Moon The 2 Euro T-Shirt - A Social Experiment Thalys Sounds of the City e-mobility – Enjoy The Silence

Mccann Worldgroup Milan

Poste Italiane

Italy

Run

Ajuntament de Barcelona

Spain

BBDO Group Germany GmbH BBDO Berlin GmbH, Ketchum Pleon (PR Agency) Young & Rubicam Budapest Friends Moscow Kolibri & Döðlur

Anheuser-Busch InBev Fashion Revolution

Germany Germany

Telenor Hungary Google Russia Blue Lagoon

Hungary Russia Iceland

Hungry Boys Friends Moscow Instinct (BBDO Group) ISD Group Publicis Romania Publicis Romania ONY Ogilvy Germany Freundliche Grüsse Young & Rubicam Budapest Red Fuse Communications, Prague Hungry Boys Razorfish GmbH Jung von Matt/Limmat Gagarin BBDO Portugal - Agência de Publicidade, S.A. Ogilvy Germany

Moscow’s Switzerland Tourism office Google Russia Instinct MTS Mobile The Automobile Club of Romania ARCUB Norilsk Nickel Media Markt Management GmbH EvB (Declaration of Berne) Skyscanner Hill's Pet Nutrition

Russia Russia Russia Ukraine Romania Romania Russia Germany Switzerland Hungary Czech Republic

Sound of change AUDI AG Graubuenden Ferien National Power Company of Iceland Mercedes-Benz Portugal

Russia Germany Switzerland Iceland Portugal

Gesicht Zeigen! An association encouraging people to stand against racism in Germany Domo

Germany

AUDI AG Fashion Revolution

Germany Germany

THALYS TRAIN NETWORK Volkswagen AG

France Germany

GMP Advertising thjnk ag BBDO Berlin GmbH, Ketchum Pleon (PR Agency) ROSAPARK Grabarz & Partner

Romania

Promotions & New Media Promotions & New Media Promotions & New Media Integration & Innovation Integration & Innovation Integration & Innovation Integration & Innovation Integration & Innovation Integration & Innovation

New use of media New use of media Events Integrated Campaigns Integrated Campaigns Content Ideas Content Ideas Best use of Technology Best use of Technology

Nomination Nomination Nomination Nomination Nomination Nomination Nomination Nomination Nomination

Fighting the virus with clicks Street View Test 365: A brand against indifference. Rabbit Race Man Cave Rocco Siffredi's Vow of Chastity Every Day a Play Shop like a Jedi #smarteffect


Best use of Technology

Nomination

The live cinema ad

Integration & Innovation Integration & Innovation Integration & Innovation

Creative Strategy Creative Strategy Total Brand Communication


The Purity Test Every Day a Play Instead of Cafe

thjnk ag Publicis Romania Leo Burnett Lisboa Ogilvy Germany HEIMAT Berlin Havas Milan Young & Rubicam Budapest Publicis Romania BBDO Portugal - Agência de Publicidade, S.A. WIEN NORD Werbeagentur GmbH Cohnandjansen JWT Romania Young & Rubicam Budapest Instinct (BBDO Group)

dotHIV gemeinnütziger e.V. The Automobile Club of Romania Comunidade Vida e Paz Media Markt Management GmbH HORNBACH Baumarkt AG Reckitt Benckiser Italia Katona Jozsef Theater Carrefour Romania Mercedes-Benz Portugal

Germany Romania Portugal Germany Germany Italy Hungary Romania Portugal

Museum of Technology Vienna

Austria

Valvis Holding Katona Jozsef Theater IKEA

Romania Hungary Russia