Adobe Experience Manager & Adobe Digital Publishing Suite

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Multichannel publishing Solution Brief

Adobe Experience Manager & Adobe Digital Publishing Suite Reduce publishing costs for content-centric apps by reusing content across web and mobile apps For publishers and brands looking to engage customers across web and mobile apps, Adobe Digital Publishing Suite combined with Adobe Experience Manager provides a cost-effective solution for creating, managing, and producing content-centric apps for tablet and smartphone devices. Customers can maintain brand consistency and reduce publishing costs by using the intuitive, drag-and-drop interface in Experience Manager to update content once for distribution across all digital channels, including the web, mobile web, and mobile apps. With the integration of Experience Manager and Digital Publishing Suite, publishers and brands can simplify the authoring of content into apps, leverage that content across apps and the web, and streamline the management of digital assets for tablet and smartphone devices. In the process, they can reduce publishing time and cost for mobile apps while maintaining control over the branded content experience.

What is Adobe Experience Manager? Adobe Experience Manager is a web content management platform that enables marketers to create, manage, and optimize online customer experiences to build brand, drive demand, and extend reach. Experience Manager offers an intuitive application that enables marketers to easily author, manage, and deliver digitally immersive online experiences to reach and engage customers across web, mobile, and social channels. It includes an easy-to-learn authoring environment with support for in-place editing, drag-and-drop page composition from a rich library of web components, intuitive controls for search engine optimization, and scheduled delivery and landing page optimization, including real-time A/B and multivariant tests. Within Experience Manager, teams can easily and effectively create, manage, and control valuable digital assets, including dynamic images, text, and video. Using digital asset management capabilties (DAM), files can be saved, approved, searched, accessed, repurposed, and reused across new channels and geographies for extended print, online, mobile, and rich media projects. DAM is tightly integrated with Adobe Creative Cloud allowing direct access to DAM assets from Adobe Photoshop, Illustrator, and InDesign. With versioning and workflow controls, customers can help ensure brand consistency and preserve brand equity across all channels throughout the content creation and publishing process.

What is Digital Publishing Suite? With Adobe Digital Publishing Suite, brands and companies can use designers and marketing staff to produce content-centric apps on tablets and smartphones to extend brand influence and reach. Publishers and brands can bring publications to life with richly designed content and interactivity, produce apps at lower cost, and connect deeply with customers and stakeholders through analytics. With Digital Publishing Suite, brands can take advantage of the latest engagement and communication opportunities on mobile devices.

Benefits With the integration of Digital Publishing Suite and Experience Manager, publishers and brands can reduce app production costs by including content managed by Experience Manager alongside highly designed InDesign layouts in a mobile app. In addition, publishers can maintain brand control over their content by harnessing the power of Experience Manager DAM system to version, maintain, and deploy digital assets into apps. The tight integration between Digital Publishing Suite and Experience Manager allows brands and companies to streamline authoring of tablet and smartphone apps. This integration provides the following benefits: • Intuitive authoring for information workers across the organization—Speed authoring of content for tablet devices by using the Experience Manager intuitive drag-and-drop interface with template support. Streamline authoring by allowing information workers across the organization to author app content, not just web production or design staff. • Streamlined app authoring workflow—Automatically bundle content and assets prepared using Experience Manager media publisher, and then transfer them to the DPS Folio Producer Service in preparation for delivery to devices. • Increased brand control via Adobe Experience Manager DAM—Allow production staff to include approved, versioned digital assets within content for use in mobile apps—further accelerating the production workflow and maintaining control over your brand. • Reduced app and multichannel publishing costs—Reduce publishing costs by reusing content and assets from the web for delivery to tablet and smartphone apps. • Increased app awareness and customer engagement—Use marketing features built into the Digital Publishing Suite platform to drive app awareness and engagement with your readers, including social sharing and push notifications. And extend Digital Publishing Suite with custom coding to drive deeper engagement with consumers through camera and GPS integration. • Timely, actionable analytics—Measure user engagement with your app, its content, and its interactivity in order to drive business success. Gain access to timely, actionable baseline analytics within DPS on how users are consuming digital content. Additionally, with Adobe Analytics (available as a separate subscription)—gain deeper insight into customer interaction with your content, across all touchpoints, in one place.

Import content via custom scripting (optional)

Create or modify content in Adobe Experience Manager using a visual, drag-and-drop interface

Engage consumers across channels– via web, mobile web, or apps

Measure the impact of content with integrated analytics

InDesign

Other (Word, XML)

Adobe Experience Manager

Web Utility apps

Content apps

Analytics

Integrating Digital Publishing Suite and Adobe Experience Manager Adobe Experience Manager, through its media publisher capability, integrates with Digital Publishing Suite. It automates the packaging of content and metadata created with Experience Manager for use with the DPS Folio Producer Service. • Production staff can easily create content using the Experience Manager drag-and-drop interface. • Predefined templates allow staff to rapidly build pages while controlling the look-and-feel of the content. • Information workers can import content into Experience Manager from Adobe InDesign software or word-processing documents via custom scripting. • Once the content is created or imported into Experience Manager, the media publisher capability can automatically package that content and upload it to the DPS Folio Producer Service for post-production and delivery to tablet and smartphone devices. With Experience Manager DAM, designers and production staff can streamline content production by allowing users to include approved digital assets in their content, create versions for these assets, and maintain control over their use. Additionally, Experience Manager enables users to update content without requiring tedious, manual updates for each channel. For example, if the title of an article changes, users can update one master asset to have that change reflected everywhere else it appears, such as in the table of contents. Content created within Experience Manager for use with Digital Publishing Suite gives users the ability to add metadata directly with the media publisher capability. Experience Manager then transfers the metadata for this article to the DPS Folio Producer Service—reducing the time and errors associated with manually retyping metadata into the Folio Producer Service.

Summary Adobe Digital Publishing Suite used together with Adobe Experience Manager allows publishers and brands to reduce content-centric app publishing costs, resulting in a greater digital ROI. Publishers and brands save time by enabling a wide set of business owners to manage and edit content for delivery across all channels. In addition, the Experience Manager and Digital Publishing Suite integration streamlines the delivery of content into apps and onto tablet and smartphone devices, reducing the overall time and cost to produce mobile apps. Companies using Digital Publishing Suite together with Experience Manager can maintain control over the branded content experience by allowing production staff to include approved, versioned digital assets within content for use in mobile apps.

For more information Adobe Digital Publishing Suite: www.adobe.com/products/ digital-publishing-suiteenterprise.html Adobe Experience Manager www.adobe.com/solutions/ web-experience-management. html For more details, contact your Adobe representative

Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Creative Cloud, Illustrator, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. © 2013 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

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