Advanced Program for Marketing Professionals Batch 03 - NIIT Imperia

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Graded Certificate of Successful Completion (with accompanying academic grades) .... Program has made me better equipped
Advanced Program for Marketing Professionals Batch 03 IIM Calcutta

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Contents • Broad Contours • Who Should Attend • Unique Features of Program • Program Modules

• Detailed Module-wise Contents To know more call 18002660304 or write to [email protected]. To register for free information session click here

Broad Contours Program Directors :Prof. Prashant Mishra Duration : One Year Eligibility* : Graduation (10+2+3/ 10+2+4/10+2+2 /11+1+3) from a recognized university (UGC/AICTE/DEC/AIU) with 50% marks (Aggregate) and 5 years of Experience. Schedule : Sunday 6:30 PM – 9:30 PM Program Fees : Rs. 1,45,000/- + 10.3% Service Tax[This does not include campus visit expenses] *Detailed Eligibility Criteria •Candidates with minimum three years Diploma after class XIIth from recognized institutions like AICTE etc/state govt. bodies are also eligible for the program. •Applicants with less than 50% marks in graduation but having more than 50% marks in Post Graduation ( from a recognized university) are eligible for the program from IIM Calcutta

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Who should attend? • Mid to Senior level managers in marketing & sales

• Participants looking for cutting edge knowledge on both strategic and tactical issues in sales and marketing • Senior and middle managers in other functional areas who would like to develop an advanced proficiency in marketing, strategy and implementation

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Conference Call /Information Session • What is Information Session? – It is a telephonic conference call arranged for interested participants, to address their specific queries regarding the program

• Why should I attend the conference call? – To evaluate the program rigorously and in depth before taking a final decision

• Who will host the call? – NIIT Imperia Product Management & Academic Team would address the queries regarding the program

• How can I register for the conference call? – Register Online using the following link – https://bit.ly/apmp03concall To know more call 18002660304 or write to [email protected]. To register for free information session click here

Unique Features Unique Program

• Only Advanced Program available for Marketing & Sales Professionals in India. Already taught more than 160 sales & marketing professionals.

Pedagogy

• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class.

Leadership Development

• Grooming for an enriched role in marketing and strategy.

Campus Visit

• Three Days of Campus Visits during the program

Certification

• Graded Certificate of Successful Completion (with accompanying academic grades) from IIM Calcutta

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Program Coverage Foundation Courses 1. Marketing Management 2. Consumer Behavior 3. Quantitative Methods for Marketing Decisions 4. Financial Acumen for Sales and Marketing Advanced Courses 1. Sales and Distribution Management 2. Customer Relationship Management 3. Strategic Brand Management 4. Strategic Aspects of Marketing 5. B2B Marketing 6. Organizational and People Issues in Marketing 7. Services Marketing To know more call 18002660304 or write to [email protected]. To register for free information session click here

DETAILED MODULE-WISE CONTENTS To know more call 18002660304 or write to [email protected]. To register for free information session click here

Marketing Management Key Learning Outcome: The aim of this module is to introduce the processes and outcome of marketing to the participants. It also aims at making participants aware about the distinctiveness of Indian markets vis a vis others, its complexities and implications.

Session Plan 1. Marketing Concepts and Customer Value 2. Building Customer and Market Orientation 3. Segmentation Targeting and Positioning 4. Strategic Market Planning 5. Indian Market Realities and Unique Challenges

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Consumer Behavior Learning Outcome The objective is to help participants understand underlying influencers of consumer’s consumption decisions and learn ways of using this information in decision making.

Session Wise Plan 1. 2. 3.

Understanding Individual and Organisation - Consumer Behaviour Indian Realities: Consumer Types and Implications (eg Urban vs Rural) Best Practice Case Studies

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Quantitative Methods for Marketing Decisions Learning Outcome To help participants appreciate the need for analytical decision making in marketing and introduce select contemporary tools such as conjoint analysis, ethnographic studies etc

Session Wise Plan 1. Marketing Research and Analytics for Decision Making 2. Qualitative Tools and their utility 3. Select Quantitative Tools and Their utility

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Financial Acumen for Sales and Marketing Learning Outcome The module aims at introducing relevant financial concepts to the participants so as they can develop a keen understanding of consequences of marketing decisions in financial terms.

Session Wise Plan 1. Understanding Financial Reporting 2. Break Even, Contribution, profitability etc 3. Understanding Cost for Decision Making 4. Financial Performance Measures

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Sales & Distribution Management Learning Outcome This module aims at making participants aware of distribution realities and complexities in Indian market primarily and ways and means to respond to the challenge there of.

Session Wise Plan 1. 2. 3. 4. 5. 6. 7.

Designing and Developing Distribution Channels Issues in Managing and Motivating Distribution Channels Managing Channel Conflict and performance Organized Retailing In India: Emerging Issues Selling through Modern Retail Formats: Challenges and prospects Personal Selling Strategies: Transaction Vs Relationship Issues in Direct Marketing

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Customer Relationship Management Learning Outcome This advanced module is aimed at emphasizing the need of and the rationale behind relationship marketing philosophies and tools and techniques to the participants.

Session Wise Plan 1. Relationship Marketing Fundamentals 2. CRM: Tools and techniques 3. Challenges and some best practice cases

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Strategic Brand Management Learning Outcome This module is targeted towards making participants learn various issues and coping strategies in order to become Successful Product and Brand Manager

Session Wise Plan 1. Issues in Product Policy and Product Lifecycle management 2. Product Portfolio Management : Tools and Techniques 3. Branding Decisions: Issues and Challenges 4. Brand Equity: Development and Measurement

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Strategic Aspects of Marketing Learning Outcome This module will be purely case based. Through 6-8 diverse case studies drawn from both Indian and international environment faculty will attempt to integrate the learning through various modules in the program.

Session Wise Plan 1. Formulating Marketing Strategy: Issues and Challenges for Creating and Delivering Customer Value 2. Designing Market Driven Strategies: Strategic Relationships; Planning New Products 3. Designing Market Driven Strategies: Entering a Market 4. Strategies for Growing Markets 5. Strategies for Mature and Declining Markets

To know more call 18002660304 or write to [email protected]. To register for free information session click here

B2B Marketing Learning Outcome To appraise participant about challenges faced by the B2B Marketers or marketers of high tech products and possible strategies to cope with them.

Session Wise Plan 1. Understanding Institutional Markets: Distinctiveness from Consumer Markets 2. Specific Marketing Challenges in B2B markets: Sales, Distribution and Brand Building 3. Distinctive challenges in High-Tech Product Market: Implication for Marketing and Sales Professionals

*Tentative SessiontoPlan - Based on Last Batch To know more call 18002660304 or write [email protected]. To Session registerwise forplan free information session click here

Organizational and People issues in Marketing Learning Outcome The aim is to help participants understand and appreciate critical soft issues involved in organizational processes in general and their implications for sales and marketing professionals in particular

Session Wise Plan 1. Understanding Teams 2. Motivating and Managing Your Team 3. Negotiation and Persuasion Skills 4. Strategy and Pitfalls in Negotiation 5. Goal Setting, Performance Appraisal and Counseling

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Services Marketing Learning Outcome To appraise participant about challenges faced by the service marketers and possible strategies to cope with them.

Session Wise Plan 1. Service Marketing Fundamentals 2. Marketing mix decisions in service environment 3. Complaint handling, Service Recovery and Customer Relationships

To know more call 18002660304 or write to [email protected]. To register for free information session click here

The last batch had a diverse profile • • •

Professionals with 5 to 20+ years of experience Professionals from various sectors – Telecom, IT, Pharma, Food & Beverages, BFSI, etc.. 16 to 20 Sample Designations of Participants 20+ – – – – –

6%

Zonal Brand Manager – Future Generali Sr. Partner – Max New York Life Insurance AVP, Marketing – Kotak Securites Asst. Manager – Dish TV Director – Group M Media Pvt. Ltd. Infrastruct Telecom ure 7% 6% Others 14% Manufact uring 30%

12 to 16 15%

Advertisin g / Media 9% BFSI 18% IT 13%

5%

Education 3%

5 to 8 42%

8 to 12 32%

Work Experience Profile

To know more call 18002660304 or write to [email protected]. To register for free information session click here

What the alumni say about this program SASWADAN RANJIT KUMAR, Area Business Manager – Samsung Electronics Ltd, • Before joining the course, my major concern was whether the course is worth the program fee. After joining the program, the program has not only added value but has also helped me to work smartly and thus climb the professional ladder. ANIMESH RAHA, Senior Manager (Marketing) – Aircel, • My major concern before joining the program was the takeaways that i would have for my day-to-day work from my course But thanks to diverse profile of participants and diverse sectors represented by these participants, I have learnt a lot. Program has helped me to present myself in a better light. DEEPSHIKHA CHAKRABORTY, Sales Manager – CISCO, • The key benefits from the program has been exposure to realistic case studies, hands-on learning on Marketing aspects and curriculum. All the sessions taken by Prashant Mishra were great. To know more call 18002660304 or write to [email protected]. To register for free information session click here

What the alumni say about this program SARVESH MISHRA, AGM – Schneider Electric, • Program has made me better equipped to carry all marketing campaigns and make a balanced analysis of all situations and numbers. SEEMA ARORA, DGM – Branding, Marketing Communication & PR, Bharti Corporate • “Interactivity” was the most liked feature of the program. Some of the case studies are very relevant to our current job profile. Especially Classroom sessions open up different perspectives of the same problem. HIMADRI SHEKAR ROY, Executive Vice President Indiainfoline Ltd. • I have found the technology; content and presentation are the best features of this program.

To know more call 18002660304 or write to [email protected]. To register for free information session click here

Documents Required for Application • 1 Passport size photo affixed [Latest photo with light backdrop] • Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet] • Proof of Graduation Completion [Provisional / Degree Certificate] • Proof of Graduation% and/or Post-Graduation% [Graduation Marks sheets for all years] • Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form] • Proof of Current Employment [Letter from the HR with current date / Latest Payslip]

To know more call 18002660304 or write to [email protected]. To register for free information session click here

About IIM Calcutta • The Indian Institute of Management Calcutta (IIM Calcutta) was established as the first national institute for Post-Graduate Studies and Research in Management by the Government of India in 1961 and is reputed to be one of Asia’s finest business schools. • IIM Calcutta has been playing a pioneering role in professionalising Indian management through its Post-Graduate and Doctoral Level Programs, Executive Training Programs, Research and Consulting Activities

For more information about the institute, please visit www.iimcal.ac.in

To know more call 18002660304 or write to [email protected]. To register for free information session click here

About Program Director Prof. Prashant Mishra Associate Professor – IIM Calcutta [email protected] • Academic Background – Ph.D. & MBA (Devi Ahilya University)

• Work Experience – June 2004 till date : Indian Institute of Management Calcutta – April 2004 - June 2004 Narsee Monjee Institute of Management Studies Mumbai – July 2001 to March 2004 : Nirma Institute of Management Ahmedabad – July 1998 to July 2001: PIMR Indore To know more call 18002660304 or write to [email protected]. To register for free information session click here

SYNCHRONOUS LEARNING - NIIT IMPERIA To know more call 18002660304 or write to [email protected]. To register for free information session click here

NIIT IMPERIA - TECHNOLOGY EDGE

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STUDIO VIEW

26 Classrooms across 21 Cities in India Direct one-to-one interaction is ensured through individual ICT systems for each student:  High-performance PCs  Webcam  Audio system and microphone at each workstation, connected directly to faculty at institutes  Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom.  6 Synchronous Learning Centers created within corporate premises  Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records

CLASSROOM VIEW

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SYNCHRONOUS LEARNING

REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention

Click here to play NIIT Imperia Video Tabulation of responses Quizzes randomly created by the teacher 28

To know more call 18002660304 or write to [email protected]. To register for free information session click here

For any Queries Or Doubts, Call Us At 18002660304 or Write to [email protected] Please Click Here to register for Information Session

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To know more call 18002660304 or write to [email protected]. To register for free information session click here