Apr 26, 2010 - specialist communications ... MARKETING SERVICES AGENCY AND NETWORK .... DIGITAL AND DIRECT MARKETING AGE
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4/19/2010
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AGENCY FAMILY TREES 2010
AdAge.com/agencyfamilytrees2010 Profiles of world’s top 50 agency firms, part of premium content in AdAge.com’s DataCenter
Primary holdings of the world’s top four agency companies by 2009 worldwide revenue
WPP
$13.60B
NO. 1
GREY GROUP
Advertising, media investment management $5.26 billion; 38.7%
Grey
$912 MILLION $505 MILLION
NETWORK LEAD AGENCY
G2
$280 MILLION
Traditional media advertising $5.20 billion; 44.3%
Public relations $1.08 billion; 9.2%
MARKETING SERVICES AGENCY
GHG
$110 MILLION
HEALTHCARE AGENCY SINGAPORE-BASED AGENCY NETWORK
$8 MILLION
Consumer insight $3.60 billion; 26.5%
Customer relationship management $4.38 billion; 37.4%
$15 MILLION
Berlin Cameron United AD AGENCY
GLOBAL NETWORKS
$11 MILLION
Cole & Weber United
Y&R
$2.65
BILLION
$932 MILLION
NETWORK LEAD AGENCY
PR AGENCY
Sudler & Hennessey
CommonHealth
$126 MILLION
HEALTHCARE AGENCY
Landor Associates
$121 MILLION
BRANDING CONSULTANCY
Cohn & Wolfe
$117 MILLION
PR AGENCY
$91 MILLION
VML DIGITAL AGENCY
$29 MILLION
Bravo Group HISPANIC AD AGENCY
$16 MILLION
ASIAN-AMERICAN AD AGENCY
$7 MILLION
AD AGENCY
NA
$828 MILLION
MARKETING SERVICES AGENCY AND NETWORK
$55 MILLION
Blast Radius
VANCOUVER-BASED DIGITAL AGENCY. IN WUNDERMAN NETWORK
Zaaz
DIGITAL AGENCY. IN WUNDERMAN NETWORK
$25 MILLION
RTC Relationship Marketing $25 MILLION DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK DIGITAL AGENCY. IN WUNDERMAN NETWORK
BURSON-MARSTELLER
$11 MILLION
$385 MILLION
PR AGENCY AND NETWORK
Proof
HEALTHCARE AGENCY
$12 MILLION
AD AGENCY. PART OF BURSON-MARSTELLER NETWORK
$30 MILLION
Tapsa
MADRID-BASED AD AGENCY
OgilvyOne Worldwide
$1.75
BILLION
$683 MILLION
MARKETING SERVICES AGENCY
Ogilvy & Mather Advertising $585 MILLION
$13 MILLION
Brand Union AD AGENCY
$126 MILLION
HONG KONG-BASED MARKETING COMMS. NETWORK
Ogilvy Public Relations Worldwide $122 MILLION PR AGENCY
Neo@Ogilvy DIGITAL MEDIA AGENCY
Ogilvy Healthworld
$90 MILLION
OgilvyAction
Alma DDB
24/7 Real Media
$110 MILLION
Rodgers Townsend
MARKETING SERVICES AGENCY
JWT
$49 MILLION
Bridge Worldwide
JWT
BILLION
$1.07 BILLION
NETWORK LEAD AGENCY
JWT Specialized Comms.
$36 MILLION
RECRUITMENT AND OTHER SERVICES
Malone Advertising MARKETING SERVICES AGENCY
$18 MILLION
$188 MILLION $104 MILLION
HISPANIC AD AGENCY. OMNICOM OWNS 74%
$17 MILLION $13 MILLION $8 MILLION
Roberts & Langer DDB AD AGENCY
Schematic
$40 MILLION
Spike DDB
Blue Interactive Marketing
$11 MILLION
RAPP
$3 MILLION
AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
$588 MILLION
MARKETING SERVICES AGENCY AND NETWORK
HeathWallace
$8 MILLION
Quasar Media
$4 MILLION
U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%
Critical Mass
$75 MILLION
SMG Search
Kern Organization
$18 MILLION
MARKETING SERVICES AGENCY. PART OP RAPP NETWORK
EVENT MARKETING AGENCY.
DIRECT MARKETING AGENCY AD AGENCY HEALTHCARE AGENCY DIRECT MARKETING AGENCY
LyonHeart Marketing Arm
$713 MILLION
MEDIA AGENCY
MEC
$595 MILLION
MEDIA AGENCY
MediaCom
$570 MILLION
MEDIA AGENCY
$90 MILLION $90 MILLION
MEDIA AGENCY
NA
OUT-OF-HOME MEDIA AGENCY
Zimmerman Advertising
$134 MILLION
Integer Group
$127 MILLION
Tequila
$110 MILLION $70 MILLION
HEALTHCARE AGENCY
$451 MILLION
$24 MILLION
Brierley & Partners
$193 MILLION $96 MILLION
HighCo
$213 MILLION
SYDNEY-BASED AGENCY COMPANY. WPP OWNS 20.6% MULTICULTURAL AGENCY. WPP OWNS 49%
Agency.com
$47 MILLION
DIGITAL AGENCY
$50 MILLION
BPG Group (Bates PanGulf)
$22 MILLION
$30 MILLION $102 MILLION
$875 MILLION
Publicis Modem & Dialog AD AGENCY
Siegel & Gale
$43 MILLION $26 MILLION $37 MILLION
BRANDING CONSULTANCY
Targetbase
$730 MILLION
MEDIA AGENCY
PHD
$138 MILLION
Resolution Media
$14 MILLION
Novus Print Media Network
NA
MEDIA AGENCY
NETWORK LEAD AGENCY MARKETING SERVICES AGENCY
$61 MILLION
JAPANESE AD AGENCY. PUBLICIS OWNS 66%; DENTSU OWNS 34%
$6 MILLION
Lapiz Hispanic Marketing
$4 MILLION
MULTICULTURAL AD AGENCY
SAATCHI & SAATCHI Saatchi & Saatchi
$759 MILLION $650 MILLION
NETWORK LEAD AGENCY
$50 MILLION
AD AGENCY
$41 MILLION
PROMOTION AGENCY
$18 MILLION
HISPANIC AD AGENCY
Agency Rx
$24 MILLION
FLEISHMAN-HILLARD
$405 MILLION
$37 MILLION
GMMB
Alcone Marketing Group PROMOTION AGENCY
Arnell Group Beanstalk Group
$12 MILLION
Porter Novelli
BRANDING CONSULTANCY
$57 MILLION
C2 Creative
$12 MILLION
EVENT MARKETING. PART OF RADIATE GROUP
$30 MILLION
POLITICAL AD AGENCY. PART OF FLEISHMAN-HILLARD NETWORK
Ketchum
$218 MILLION
PR AGENCY
$196 MILLION
PR AGENCY
Brodeur Partners PR AGENCY
CONSULTANCY. PART OF VIVAKI
NA
Medicus Lifebrands/ Publicis Lifebrands
$65 MILLION
Kaplan Thaler Group
$22 MILLION
Bromley Communications
$16 MILLION
$76 MILLION
$11 MILLION
Campbell-Ewald
$161 MILLION
HISPANIC AGENCY. INTERPUBLIC OWNS 49%
$41 MILLION
Carmichael Lynch AD AGENCY
MCCANN WORLDGROUP
$2.67 BILLION
McCann Erickson Worldwide $1.42 BILLION
Cubocc
NETWORK LEAD AGENCY
Dailey
Weber Shandwick
$360 MILLION
AD AGENCY
MRM Worldwide
$260 MILLION
PR AGENCY
DIGITAL AND DIRECT MARKETING AGENCY
GolinHarris
Momentum Worldwide
$175 MILLION
PR AGENCY
PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Hill Holliday
McCann Healthcare Worldwide
AD AGENCY
$18 MILLION $109 MILLION $160 MILLION
$138 MILLION
IW Group
$11 MILLION
$112 MILLION
Jack Morton Worldwide
$95 MILLION
HEALTHCARE AGENCY
ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49% EVENT MARKETING AGENCY
BRANDING CONSULTANCY. ALIGNED WITH MCCANN WORLDGROUP
Campbell Mithun TM Advertising
$56 MILLION
Fitzgerald & Co.
$53 MILLION $34 MILLION $19 MILLION $18 MILLION $17 MILLION
Gotham
$83 MILLION
Mullen AD AGENCY
AD AGENCY
AD AGENCY
$24 MILLION
DeVries Public Relations
MARKETING SERVICES AGENCY
$15 MILLION
NA
ADVERTISING AND MARKETING SERVICES AGENCY BASED IN BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010
$36 MILLION
MWW Group PR AGENCY
$121 MILLION
Octagon
SPORTS AND ENTERTAINMENT MARKETING AGENCY
Siboney USA
HISPANIC AGENCY. INTERPUBLIC OWNS 49%
$5 MILLION $11 MILLION
Tierney Communications AD AGENCY
Translation Consulting & Brand Imaging
$6 MILLION
AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%
PART OF PUBLICIS HEALTHCARE
Casanova Pendrill
Saatchi & Saatchi Healthcare Innovations
HISPANIC AD AGENCY
$10 MILLION
MEDIA AGENCIES
PART OF PUBLICIS HEALTHCARE
DRAFTFCB
$1.18 BILLION
MEDIABRANDS
$686 MILLION
PUBLIC RELATIONS & EVENTS
DraftFCB
$885 MILLION
UM
$368 MILLION
$132 MILLION
Initiative
$248 MILLION
$112 MILLION
Wahlstrom Group
$20 MILLION
Reprise Media
$14 MILLION
NETWORK LEAD AGENCY
MS&L GROUP
$488 MILLION
R/GA
MS&L
$237 MILLION
DraftFCB Healthcare
DIGITAL AGENCY HEALTHCARE AGENCY
PR AGENCY
$39 MILLION
Kekst & Co.
$32 MILLION
Hacker Group DIRECT MARKETING AGENCY
PR AGENCY
$16 MILLION
Relay
PROMOTION AGENCY
MEDIA AGENCY. ALIGNED WITH DRAFTFCB DIRECTORY AGENCY. PART OF GEOMENTUM SEARCH MARKETING AGENCY
$14 MILLION
Rivet
MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Magna
NA
MEDIA NEGOTIATION AND RESEARCH UNIT
AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
$4 MILLION
PERCENT OF 2009 WORLDWIDE REVENUE BY REGION OMNICOM GROUP
PUBLICIS GROUPE2
INTERPUBLIC GROUP OF COS.
U.S.
34.7%
52.7%
43.3%
55.9%
EUROPE
38.7
30.7
34.9
22.9
REST OF WORLD
26.7
16.6
21.8
21.1
ASIA PACIFIC
NA
NA
11.0
9.5
$60 MILLION
LATIN AMERICA
NA
NA
4.8
5.1
$31 MILLION
ALL OTHER MARKETS
NA
NA
6.0
6.5
MEDIA & DIGITAL AGENCIES: VIVAKI ZENITHOPTIMEDIA
$779 MILLION
ZenithOptimedia
$673 MILLION
MEDIA AGENCY. INCLUDES ZENITH MEDIA USA AND OPTIMEDIA INTERNATIONAL U.S.
Moxie Interactive
ABOUT AGENCY FAMILY TREES 2010
WPP1
Performics SEARCH MARKETING AGENCY
$10 MILLION
GLOBAL NETWORKS
AD AGENCY
$11 MILLION
Accentmarketing AD AGENCY
$27 MILLION
EVENT MARKETING AGENCY
Burrell Communications Group
1. Interpublic discipline percentages are Ad Age estimates except for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, Octagon, FutureBrand and certain other marketing services.
Avrett Free Ginsberg
Williams Labadie
$33 MILLION
OTHER AGENCIES
Saatchi & Saatchi Healthcare Advertising Saatchi & Saatchi Wellness
$177 MILLION
DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
AD AGENCY
PART OF PUBLICIS HEALTHCARE
Deutsch
Huge
Marketing services (excluding CMG) $646 million; 10.7%
PART OF PUBLICIS HEALTHCARE
$47 MILLION
$253 MILLION
HEALTHCARE AGENCY. REPORTS INTO DEUTSCH
AD AGENCY
$111 MILLION
Lowe & Partners
Lowe Healthcare Worldwide $80 MILLION
FutureBrand
PUBLICIS HEALTHCARE COMMUNICATIONS GROUP $452 MILLION
$543 MILLION
AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK
AD AGENCY
HEALTHCARE AGENCIES
LOWE & PARTNERS
AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA
Healthcare $328 million; 5.4%
Martin Agency
DIGITAL AGENCY
PR AGENCY
Cone
$68 MILLION
Fallon Worldwide
PR AGENCY AND NETWORK
$16 MILLION
AD AND BRANDING AGENCY
$155 MILLION
LONDON-BASED AD AGENCY. PUBLICIS OWNS 49%
AD AGENCY. PUBLICIS OWNS 35%
$1.08 BILLION
HEALTHCARE AGENCY
Bartle Bogle Hegarty
$6 MILLION
PART OF PUBLICIS HEALTHCARE
Team One
Amazon Advertising
PUBLIC RELATIONS
AD AGENCY. OMNICOM OWNS 51%
$84 MILLION
MOBILE-MARKETING AGENCY
$247 MILLION
HISPANIC AD AGENCY. PUBLICIS OWNS 49%
$40 MILLION
DIGITAL AGENCY
Phonevalley
AD AGENCY
SEARCH MARKETING AGENCY
$409 MILLION
Razorfish
$777 MILLION
AD AGENCY
MEDIA AGENCY
NA
OUT-OF-HOME ADVERTISING
OTHER AGENCIES
180 Amsterdam/180 LA
RECRUITMENT AGENCY
$3.60 BILLION
OMD Worldwide
OTHER VIVAKI
Leo Burnett Worldwide
Conill
OMNICOM MEDIA GROUP $1.33 BILLION
DIGITAL HEALTHCARE AGENCY
$1.10 BILLION
$22 MILLION
MEDIA AGENCIES
$107 MILLION
Digitas Health
Denuo
Saatchi & Saatchi X
DIRECT MARKETING AGENCY
DIGITAL AGENCY
LEO BURNETT WORLDWIDE
$82 MILLION
MARKETING SERVICES AGENCY
$443 MILLION
Digitas
Medias & Regies Europe
Vigilante
AD AGENCY
Russ Reid Co.
$17 MILLION
Publicis & Hal Riney
Martin Williams Advertising $37 MILLION Merkley & Partners
$170 MILLION
MARKETING SERVICES AGENCY
HISPANIC AD AGENCY
PUBLIC RELATIONS
OTHER AGENCIES
Bernard Hodes Group
MARKET RESEARCH MARKET RESEARCH GROUP
$1.02 BILLION
TBWA/WorldHealth
TOKYO-BASED AD AGENCY. WPP OWNS 24%
Kantar
TBWA Worldwide
MARKETING SERVICES AGENCY
WPP INVESTMENTS
UniWorld Group
$1.52 BILLION
PROMOTION AGENCY
Kinetic
STW Group
TBWA WORLDWIDE
Publicis
MARKETING SERVICES AGENCY GROUP
Unit 7
AD AGENCY
Maxus
Chime Communications
$136 MILLION
DIGITAL AGENCY
$1.06 BILLION
NETWORK LEAD AGENCY
SEARCH MARKETING AGENCY
Asatsu-DK
Organic
PUBLICIS
$6 MILLION
$550 MILLION
DIGITAS
Beacon Communications
HEALTHCARE AGENCY
MEDIA AGENCIES Mindshare Worldwide
$20 MILLION
$11 MILLION
MEDIAVEST’S MULTICULTURAL MEDIA AGENCY
GLOBAL NETWORKS
Arc Worldwide
HISPANIC AD AGENCY. OMNICOM OWNS 49%
DIRECT MARKETING AGENCY
$395 MILLION
$46 MILLION
Javelin
$1.14 BILLION
DIGITAL AGENCY
$55 MILLION
Harrison & Star
BBDO Worldwide Proximity Worldwide
$65 MILLION
GSD&M Idea City
AD AGENCY
$2.06 BILLION
$105 MILLION
Grizzard Communications Group $32 MILLION
LatinWorks
STARCOM’S MULTICULTURAL MEDIA AGENCY
NETWORK LEAD AGENCY
AD AGENCY
$1.67 BILLION
NETWORK LEAD AGENCY
$78 MILLION
GMR Marketing
Goodby, Silverstein & Partners
Tapestry MV42
$8 MILLION
MULTICULTURAL AD AGENCY. OMNICOM OWNS 49%
$13 MILLION
MEDIA AGENCY
Dentsu owns 15% of Publicis Groupe Publicis owns 1% of Interpublic Group
$24 MILLION
Advertising & media $4.14 billion; 68.7%
$14 MILLION
Spark Communications SAMS (Specialized Agencies and Marketing Services) $2.77 billion; 44.0%
$39 MILLION
BUSINESS-TO-BUSINESS AGENCY
BBDO WORLDWIDE
GROUP M
$17 MILLION
Constituency Management Group1 $915 million; 15.2%
SEARCH MARKETING. PART OF PERFORMANCE MARKETING
$39 MILLION
Doremus
INDIA-BASED DIGITAL AGENCY. WPP OWNS 75%
FRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 34.1%
$1.12
$195 MILLION
AD AGENCY
LONDON-BASED AGENCY COMPANY. WPP OWNS 16%
$45 MILLION
TracyLocke
$221 MILLION
CRM AGENCY. WPP OWNS 20%
HEALTHCARE AGENCY
Tribal DDB
WPP DIGITAL
DUBAI-BASED AGENCY NETWORK. WPP OWNS 40%
$103 MILLION
Interbrand
PROMOTION AGENCY
NETWORK LEAD AGENCY
Bates 141
$1.11 BILLION
DIGITAL AGENCY
Group M Search
OGILVY & MATHER
DDB Worldwide BRANDING CONSULTANCY
SINGAPORE-BASED DIGITAL AGENCY
PR AGENCY
Designkitchen
$156 MILLION
DIGITAL AGENCY
Robinson Lerer & Montgomery
MARKETING SERVICES AGENCY GROUP
Footsteps
NETWORK LEAD AGENCY
DIGITAL AGENCY
SicolaMartin
WUNDERMAN
$330 MILLION
DIGITAL AD NETWORK
Kang & Lee Advertising
HEALTHCARE AGENCY
AD AGENCY
DDB WORLDWIDE COMMUNICATIONS GROUP $2.22 BILLION
OTHER AGENCIES Hill & Knowlton
SMG PERFORMANCE MARKETING $31 MILLION
Element 79
GLOBAL NETWORKS
AD AGENCY
YOUNG & RUBICAM BRANDS
$61 MILLION
DIRECT MARKETING AGENCY
$86 MILLION
MILLION
MEDIA AGENCY
Direct Partners
UNITED GROUP
$809
Corbett Accel Healthcare Group
HISPANIC AD AGENCY
HISPANIC AD AGENCY
Advertising $2.20 billion; 35.0%
HEADQUARTERS: NEW YORK MARKET CAP: $4.4 BILLION
WORLDWIDE REVENUE BY DISCIPLINE
STARCOM MEDIAVEST GROUP
$6.03B
WORLDWIDE REVENUE
U.S. REVENUE: $3.37 BILLION WORLDWIDE EMPLOYEES: 40,000
HEADQUARTERS: PARIS MARKET CAP: $8.7 BILLION
Starcom MediaVest Group $749 MILLION
Dieste
Wing Public relations & public affairs $1.25 billion; 9.2%
$147 MILLION
NO. 4
HEALTHCARE AGENCY
DIGITAL AGENCY. OMNICOM OWNS 54%
$8 MILLION
Batey
WORLDWIDE REVENUE BY DISCIPLINE Media $1.32 billion; 21.0%
INTERPUBLIC GROUP OF COS.
WORLDWIDE REVENUE
U.S. REVENUE ESTIMATE: $2.72 BILLION WORLDWIDE EMPLOYEES: 45,402
OTHER AGENCIES Cline Davis & Mann
$6.29B
NO. 3
HEADQUARTERS: NEW YORK MARKET CAP: $12.5 BILLION
WORLDWIDE REVENUE BY DISCIPLINE Specialty communications $1.07 billion; 9.1%
PUBLICIS GROUPE
WORLDWIDE REVENUE
U.S. REVENUE: $6.18 BILLION WORLDWIDE EMPLOYEES: 63,000
HEADQUARTERS: DUBLIN MARKET CAP: $13.7 BILLION
WORLDWIDE REVENUE BY DISCIPLINE
$11.72B
NO. 2
WORLDWIDE REVENUE
U.S. REVENUE: $4.44 BILLION WORLDWIDE EMPLOYEES: 98,759
Branding & identity, healthcare & specialist communications $3.50 billion; 25.7%
OMNICOM GROUP
Ninah ECONOMETRIC MODELING
$15 MILLION
Source: Public documents. 1) Rest of world includes Central and Eastern Europe. 2) U.S. total is Ad Age DataCenter estimate.
PUBLISHED APRIL 26, 2010. ORDER AD AGE’S AGENCY ISSUE, INCLUDING THE AGENCY FAMILY TREES POSTER: 1-888-288-5900. The poster shows 2009 revenue for key agency networks and agencies (advertising, marketing services, media and public relations) owned by the world’s Big 4 agency companies. Agency networks are in orange; agencies are in black. Not all units are shown; network listings not comprehensive. Ad Age DataCenter estimated revenue for networks and agencies. Figures are rounded. Total revenue for agency companies is from public documents. Revenue is worldwide except where indicated. Market-cap figures are as of April 16, 2010. Advertising Age’s DataCenter produced this poster and a premium subscriber database, including details on holdings of the world’s top 50 agency companies, as part of Agency Report 2010. See more detail, including agency descriptions, links and related Ad Age articles, in the Agency Family Trees 2010 database: AdAge.com/agencyfamilytrees2010 See rankings of more than 800 agencies by U.S. revenue and disciplines such as digital, direct marketing and public relations: AdAge.com/agencyreport2010
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