Agenda 8.5x11 - Nielsen

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Jun 28, 2016 - ❖Shopper missions and implications on tactics ... ❖Category Tactics ... Email: [email protected]
Practical Shopper Centric Category Management Workshop 28-29 JUNE 2016 I 9:30am – 5pm I HONG KONG Hong Kong FMCG is so dynamic, continues to bring new challenges to Manufacturers and Retailers. What can you do to outperform your competitors? Are you well equipped to win the battle for category growth and market share? Are you keen to drive growth through a deeper and more structured understanding of Shoppers? Are you still figuring out how to use the output from all the data sources currently available?

Benefits of Attending This Workshop Keep up with the latest market and consumer trends in Hong Kong Understand the concept and benefits of joint partnership between Manufacturers and Retailers Experience the classic 8 steps of Category Management Understand how to use information about consumers and shoppers to satisfy them Discover the key areas of Shopper understanding Understand what data and information required for Category Management Develop the Category Management capability of your team Get equipped with practical tips to implement successful plans Gain additional Shopper-specific tools to optimize range, merchandising, price and promotion design

About the Facilitator Ms. Deniece Lau, Associate Director, FMCG With over 10 years of FMCG working experience, Deniece is a veteran expert in Category Management with sound training expertise in Retail Management and Category Management Workshops with JJVC, DFI group and IVE. She led Category Management projects for key category leaders like BAT (Greater China) and Nissin, and she also takes the role of Category Management consultant for other clients like GSK, Philips Lighting, GP, Carlsberg, Campbell etc.

Who Should Attend Retailers: Category Management, Key Account Management, Merchandising, Marketing related field. Suppliers: Customer Marketing, Trade Marketing, Key Accounts & Category Management related field.

Highlights of the Workshop Why Category Management



Category Definition



Category Role



Category Assessment



   

Category Scorecard



Category Strategies



Shopper Behavior



Category Tactics



Copyright 2016 Nielsen. All rights reserved. Nielsen and the Nielsen logo are trademarks of Nielsen.

Shopper insights Shopper missions and implications on tactics Shopper segmentation Shopper-centric role allocation

Fee & Details: Venue

The Nielsen Company (Hong Kong) Limited, 2/F Warwick House, West Wing, Taikoo Place, Quarry Bay, HK.

Date/ Time

28-29 June 2016 , 9:30am- 5:00pm

Fee

HKD 6,800 per attendee

Language

Cantonese & English

Inclusion:

Comprehensive Course Material Case Study

Enrollment Form Kindly fill in the form below and feedback us on or before 31 May 2016 (Tuesday) to secure your reservation. For more details, please contact our representative for more information. To: Attn.: Tel.: Email:

Merchandising Service Unit Peter Wong 2856 6020 [email protected]

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Number of Enrolment: ______________________

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Payment: Cheque should be made payable to The Nielsen Company (Hong Kong) Limited and sent to Mr. Peter Wong The Nielsen Company, 2/F Warwick House, West Wing, Taikoo Place, Quarry Bay, H.K. Nielsen will invoice the Company on receipt of this reservation which the Company accepts as a liable document. Cancellations will not entitle the Company to a refund, but a change of attendee will be accepted. Copyright 2016 Nielsen. All rights reserved. Nielsen and the Nielsen logo are trademarks of Nielsen.