Feb 27, 2013 - âThe brand strategy reflects the drive of our skilled, dedicated team of ... define brand aspirations i
For Immediate Release Feb. 27, 2013
Contact: Angie Tabor, Manager of Communications 614-239-4081,
[email protected]
Columbus Regional Airport Authority Launches New Brand
Reflects Vision to Connect Central Ohio with the World, Aligns with Community Branding Efforts
COLUMBUS – At Tuesday’s meeting the Board of Directors approved a resolution endorsing a comprehensive brand strategy for the Columbus Regional Airport Authority, Port Columbus International Airport, Bolton Field Airport and the multiple components of Rickenbacker including an airport, inland port and foreign-trade zone. The branding provides a new look and feel, a new voice and new logos for the organization. “The brand strategy reflects the drive of our skilled, dedicated team of professionals who have a laser-sharp focus on delivering exceptional travel experiences for passengers, strategic opportunities for businesses, and vital economic growth for the Central Ohio region,” explained President & CEO Elaine Roberts, A.A.E. “This new brand also aligns us with the community’s branding efforts while providing our organization the opportunity to present clear, compelling messaging like never before.” The Airport Authority partnered with Columbus-based Ologie, a national leader in developing and executing brand strategies, to conduct in-depth market research and define brand aspirations in support of the Strategic Business Plan. The result includes clearly defined brand architecture, key messages and brand attributes to create consistent and compelling messaging for passengers, the community and businesses. Additionally, an evolved visual identity was adopted to allow the Columbus Regional Airport Authority brand to connect its airports and other assets with the community. This connection reinforces the organization’s alignment with the bold new vision of the Columbus brand while establishing a distinctive new icon that allows the Columbus Regional Airport Authority to support its vision to connect Central Ohio with the world. The comprehensive brand strategy will be implemented in phases, with the full transition completed by mid-2014. – More –
Background The Columbus Municipal Airport Authority was formed in 1991 to operate Port Columbus and Bolton Field airports and in 2003 became the Columbus Regional Airport Authority to include the operation of Rickenbacker International Airport. As a result, the Columbus Regional Airport Authority is an organization consisting of a variety of diverse and complex business lines including passenger travel, air cargo, a foreign-trade zone, industrial development and more. Visit ColumbusAirports.com to learn more about the organization.
– End –
