amfAR Gala Hong Kong

Total Social Media Impressions: 297.4 Million. Total Media Value: $2.82 Million ... Top-level logo inclusion on media wall on the red carpet ... Harry Winston at amfAR Gala Hong Kong 2016. Aloe Blacc .... Global Campaign Chair. MILUTIN ...
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Jackie Chan at amfAR Gala Hong Kong

amfAR Gala Hong Kong March 24, 2018 Shaw Studios, Hong Kong

Event produced by Andy Boose/AAB Productions and Josh Wood/Josh Wood Productions

A Golden Opportunity

With amfAR’s TREAT Asia program improving HIV treatment and care throughout the Asia-Pacific region for the past 16 years, Hong Kong is a natural venue for the Foundation’s newest international fundraising gala. In its first three years, the amfAR Gala Hong Kong has established itself as one of the city’s premier charity events and has raised more than $11.5 million. Memorable Moments  Jackie Chan surprised guests at the 2017 event and auctioned an opportunity for one lucky guest to appear in his upcoming film with Sylvester Stallone and to attend the movie’s premiere in Beijing. This once-in-a-lifetime role sold for the highest amount of the evening, $300,000.  Event Chair Pansy Ho, a driving force behind the success of amfAR Gala Hong Kong, summoned all of the Event Co-Chairs in attendance at the 2016 event to the stage for a spectacular group photograph.

Charlize Theron

 Uma Thurman presented UN Goodwill Ambassador Victoria Beckham with amfAR’s Award of Courage at the second annual gala in March 2016.  Academy Award-winning actor Adrien Brody was in attendance at the 2016 event and donated one of his original artworks, which sold for $100,000 in the live auction.  Robin Thicke rounded out the 2015 event, getting the audience on their feet with his charttopping hits “Blurred Lines,” “Give It To You,” and “Magic,” and a rendition of Michael Jackson’s “Rock With You.” Among the Guests Victoria Beckham, Aloe Blacc, Achille Boroli, Adrien Brody, Naomi Campbell, Jackie Chan, Charli XCX, Calvin Choi, Kenneth Cole, Francisco Costa, Wendi Deng, Milutin Gatsby, Paris Hilton, Josie Ho, Park Seo Joon, Elle King, René Koneberg, Karolina Kurkova, Carina Lau, Cathy Lee, Kate Moss, Gwyneth Paltrow, Dee Poon, Michelle Rodriguez, Mark Ronson, Lorraine Schwartz, Sir David Tang, Budi Tek, Charlize Theron, Robin Thicke, Uma Thurman, Michelle Yeoh, Yvette Yung, and many more

Calvin Choi and guest

4.8 Billion Total Social Media Impressions: 2.3 Million Total Media Value: $2.39 Million Total Media Impressions:

Naomi Campbell

Gwyneth Paltrow

amfAR CEO Kevin Robert Frost, Jackie Chan, Pansy Ho, and amfAR Chairman Kenneth Cole

Winnie Zeng

Karolina Kurkova

Uma Thurman

DJ Mark Ronson and Charli XCX

Sponsorship Opportunities Presenting Sponsor — $500,000 • Prominent, above the title, inclusion as a Presenting Sponsor in all printed and electronic materials related to the event • Category exclusivity — no other brands competitive to your core business will be in any sponsorship category • Top-level logo inclusion on media wall on the red carpet • Prime gala dinner seating with three (3) tables for ten (10) guests each • Onstage recognition during the program • Prominent mention and boilerplate inclusion in pre- and post-event press releases and tip sheets • Opportunity for one corporate executive to be listed as an Event Co-Chair in all related materials (press releases, invitations, programs, and on amfAR website) • Corporate logo displayed on video screens at various points during event • Full-page corporate message in event journal • Top-level corporate logo placement on event page on • Logo inclusion in corporate sponsor rotator on • Listing on corporate sponsor page on • Integration into amfAR’s social media plan surrounding the event

Rene Koneberg of Audi and guest

Jimmy Choo and guests


Italo Zucchelli, Kevin Carrigan, and Francisco Costa of Calvin Klein

Harry Winston Jewelry Tableau at amfAR Gala Hong Kong

Victoria Beckham

Aloe Blacc

Michelle Rodriguez