leading many of the Foundation's most successful fundraising ... Past events have been chaired by amfAR Global Campaign.
Dakota Johnson at amfAR Milano 2015
amfAR Gala Milano September 2017 Milan, Italy Event Produced by Andy Boose/AAB Productions
A Golden Opportunity The Italian fashion community has long been exemplary in its support of amfAR, with its fashion houses and designers leading many of the Foundation’s most successful fundraising efforts. amfAR Gala Milano is an elegant and unpredictable black-tie affair, featuring a cocktail reception, dinner, live auction, entertainment, and a post-gala “afterparty” that is the hottest ticket during Milan Fashion Week. Past events have been chaired by amfAR Global Campaign Chair Sharon Stone, Rosario Dawson, Janet Jackson, Dakota Johnson, Heidi Klum, Jeremy Piven, Juliette Lewis, and Michelle Rodriguez, among many others. The guests include many of the celebrities, personalities, and designers associated with Milan Fashion Week, as well as famous names from the worlds of music, business, art, and international society.
Kenneth Cole and Heidi Klum
Memorable Moments Adriana Lima and Sara Sampaio jumped on stage for an impromptu round of ping pong to help present Untitled 2016 (Behold Your Executioners), a ping pong table work by Rirkrit Tiravanija. Event Chair Michelle Rodriguez, star of The Fast and the Furious blockbuster film franchise, contributed a once-in-a-lifetime experience to the 2015 auction by offering a chance to race exotic cars with her on a speedway track in Las Vegas, Nevada. Rosario Dawson wrapped up the 2014 auction by announcing a surprise item—a promotional poster of Grace Jones’ 1981 album Nightclubbing signed by Jones herself backstage, shortly before it was auctioned off. At the 2013 gala, Chairman Kenneth Cole presented Vogue Italia Editor-in-Chief Franca Sozzani with amfAR’s Award of Courage for her dedicated support of amfAR and other humanitarian organizations.
Renzo Rosso and Naomi Campbell
In a 2011 highlight, Raphael Saadiq invited Grammy Award-winning artist John Legend to join him on stage to perform the Stevie Wonder song “My Cherie Amour.” Performers Debbie Harry, Grace Jones, John Legend, Icona Pop, Leona Lewis, Theophilus London, Mark Ronson, Raphael Saadiq, Dita Von Teese, Rufus Wainwright, Charli XCX, and more.
13.5 Billion Total Social Media Impressions: 394 Million Total Media Value: $4.5 Million Total Media Impressions:
Adriana Lima and Sara Sampaio
Ciara
Jeremy Piven
Dita Von Teese
Heather Graham
Luke Evans and Bella Thorne
Alessandra Ambrosio with Dean and Dan Caten
Diane von Fürstenberg
Cara Delevingne and Dree Hemingway
Leona Lewis
Coco Rocha
Lapo Elkann
Sharon Stone and Roberto Cavalli
Sponsorship Levels Presenting Sponsor • Prominent, above the title, inclusion as a Presenting Sponsor in all printed and electronic materials related to the event • Category exclusivity — no other brands competitive to your core business will be in any sponsorship category • Top-level logo inclusion on media wall on the red carpet and stage backdrop during the event • Prime gala dinner seating with two tables for ten guests each • Onstage recognition during the program • Prominent mention and boilerplate inclusion in pre- and post-event press releases and tip sheets • Opportunity for one corporate executive to be listed as an Event Chair in all related materials (press releases, invitations, programs, and on amfAR website) • Corporate logo displayed on video screens at various points during event • Full-page corporate message in event journal • Top-level corporate logo placement on event page on www.amfar.org • Logo inclusion in corporate sponsor rotator on www.amfar.org • Listing on corporate sponsor page on www.amfar.org • Integration into amfAR’s social media plan surrounding the event
Natasha Poly
Kanye West
Theophilus London
Jasmine Sanders and Lottie Moss
Chiara and Valentina Ferragni
Naomi Campbell
Sponsorship Levels Signature Sponsor • Inclusion as a Signature Sponsor in all printed and electronic materials related to the event • Logo inclusion on media wall on the red carpet and stage backdrop during the event • Premium gala dinner seating with one table for ten guests • Onstage recognition during the program • Mention in pre- and post-event press releases and tip sheets • Opportunity for one corporate executive to be listed as an Event Co-Chair in all related materials (press releases, invitations, programs, and amfAR website) • Corporate logo displayed on video screens at various points during event • Full-page corporate message in event journal • Corporate logo placement on event page on www.amfar.org • Listing on corporate sponsor page on www.amfar.org • Integration into amfAR’s social media plan surrounding the event
Debbie Harry
Eva Cavalli
Ashley Madekwe
Teresa and Margherita Missoni
Icona Pop
Sponsorship Levels Associate Sponsor • Inclusion as an Associate Sponsor in all printed and electronic materials related to the event • Premium gala dinner seating for six guests • Onstage recognition during the program • Mention in pre- and post-event press releases and tip sheets • Opportunity for one corporate executive to be listed as an Event Vice Chair in any related materials • Corporate logo displayed on video screens at various points during event • Corporate logo placement on event page on www.amfar.org • Listing on corporate sponsor page on www.amfar.org • Integration into 1-2 Tweets on amfAR’s Twitter account surrounding the event
Heidi Klum and Jeremy Piven
Luke Evans
Michelle Rodriguez
Icona Pop
Mark Ronson and Solange Knowles
Alek Wek and Giuseppe Zanotti
Sponsorship Levels After Party Sponsor • Inclusion as an After Party Sponsor in all printed and electronic materials related to the event • Logo inclusion on After Party media wall on the red carpet • Corporate executive will be listed as a Host of the After Party • One table for 12 guests at the amfAR Gala Milano dinner and 150 additional invitations to the After Party only • Opportunity to provide particular furniture and décor items for the After Party
Karolina Kurkova
Raphael Saadiq and John Legend
Nina Garcia
Dimitri from Paris and Lapo Elkann
Anna Dello Russo
Caroline Vreeland
Toni Garrn, Jon Kortajarena, and Poppy Delevingne
Isabel Goulart
Ferruccio Ferragamo and Rachel Bilson
Rufus Wainwright
Rosario Dawson
Amber Le Bon and Yasmin Le Bon
Goga Ashkenazi
Daria Strokous
Mark Ronson
Bar Rafaeli
Goga Ashkenazi and Jessica Hart
Chelsea Leyland and Jefferson Hack
Eva Cavalli and Remo Ruffini
Press Coverage The press coverage of amfAR benefits is extensive. Virtually all major international broadcast and print publications regularly attend amfAR events, and the resulting media coverage reaches every corner of the world. Editorial coverage is regularly featured in the pages of InStyle, People Magazine, Entertainment Weekly, Style.com, US Weekly, Vogue, W Magazine, The London Daily Mail, Paris Match, Variety, Hello, Bunte, Le Figaro, Chi, Oggi, La Repubblica, Corriere della Sera, Vanity Fair, China Daily, The New York Times, and countless other newspapers and magazines worldwide. Broadcast leaders such as Entertainment Tonight in the United States, RTL in Germany, TF1 and Canal+ in France, Hong Kong TV in China, and RAI in Italy, as well as CNN and major wire services, are always present to cover amfAR events. The 2016 amfAR Gala Milano received over 13.5 billion impressions from over 40 countries.
amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research. The GMT Initiative strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS. Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.
K enneth C ole Chairman of the Board
M athilde K rim , P h .D. Founding Chairman
K evin R obert F rost Chief Executive Officer
S haron S tone Global Campaign Chair
M ilutin G atsby
Global Fundraising Chairman
www.amfar.org