An Introduction To Trademob - Aurnhammer

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Trademob helps you maximize your app users & mobile revenue ... Top 10, 5 Category - for up to 20 days! ... Mobile R
An Introduction To Trademob The Expert in Mobile App Marketing

We make your mobile ads relevant & costeffectively target your most valuable users

Introducing Trademob •  Germany's market leader for mobile app marketing •  We plan, buy, track and optimize mobile advertising across 230 media partners •  We combine unmatched expertise with pioneering advertising technology and an extensive global mobile display inventory •  Our clients include leading app advertisers such as eBay Kleinanzeigen, Wooga and Vent-Privee.com

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What we do 2

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Interested in scaling up app users & minimizing acquisition cost?

Interested in launching your app & quickly building up a user base?

Interested in increasing in-app retention and maximizing revenue?

Trademob helps you maximize your app users & mobile revenue for the most cost-efficient price possible

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Centralized media planning, buying, tracking & optimization

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230 ad networks, RTB exchanges & media partners

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Maximum ROI with unparalleled expertise & pioneering technology

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We manage and optimize your app marketing

Our vast reach, expertise & proprietary advertising technology ensure that we will identify and choose the best media mix & strategy for your app at any stage of your app marketing lifecycle.

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Our services: designed for 360° app marketing NEW

smartBoost

Mobile Facebook

Mobile Display

Retargeting

Achieve thousands of new users instantly & costeffectively with a top charts ranking.

Accrue engaged, high-value app users at minimal cost on Facebook

Maximize user acquisition with access to the world's largest mobile display inventory.

Increase revenue and user engagement with mobile retargeting. .

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smartBoost smartBoost set-up is possible with or without SDK. Trademob tracking is optional, but recommended in order to achieve full install potential and complete tracking of bought and organic downloads.

smartBoost is the quickest and most cost-efficient way to build or increase your app user base, and will push your app to the top of the App Store Charts. Benefit from: •  Thousands of new app users within 1-5 days •  Maximum brand exposure & visibility •  A fixed price across 34 countries smartBoost features: •  Top 25, 10, 5 Overall •  Top 10, 5 Category - for up to 20 days! •  In 34 countries •  Tracking of bought & organic installs

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Mobile Facebook Optimization Facebook Targeting provides information on gender, birthday, affiliations with other brands & FB pages, workplace, university, location and many more

Facebook advertising allows for powerful new targeting that can maximize conversion, specifically target committed users, and multiply ROI at minimal cost. Benefit from: •  Engaged, high-quality app users •  Up to 80% lower costs of acquiring a quality user •  Heightened brand exposure Facebook Optimization features: •  Mobile app install ads optimization on Facebook •  Granular targeting options •  A/B Banner tests and optimization •  Campaign tracking with 1 of 10 worldwide official partners •  100% transparent reporting

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Mobile Display Optimization Mobile Display Portfolio: Performance & Premium, Mobile Web & In-App, CPM, CPC, CPI, CPA, incentivized, discovery & standard banner ads

Broaden the reach of your mobile display inventory. We plan, track, and optimize your mobile advertising across 230 mobile ad networks, RTB exchanges, and media partners. Benefit from: •  Maximum volume of new app users •  Precise target groups and content channels •  30-70% reduced CPI Mobile Display Optimization features: •  Strategic planning & best-in-class service •  Centralized media buying & optimization •  One tracking and reporting system for 230 sources •  Unparalleled experience

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Mobile Retargeting for Apps We offer Europe's first retargeting service for apps powered by a mobile DSP. With this new service, you can win back lost users,

Trademob DSP: Real-time media buying and targeting of individual user profiles via IDFA.

re-engage dormant users and maximize your high-quality users and mobile revenue. Benefit from: •  Maximized number of active app users •  Increased user engagement and revenue •  Targeting users with bespoke messages Retargeting features: •  User segmentation & profiling •  Programmatic buying & optimization •  User recovery •  Special promotion •  Revenue maximization

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How we build successful mobile app marketing We individually identify the best media mix for your app – throughout your entire app marketing life cycle

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coming soon

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App launch: case study of Wordblitz for Friends Ranking development Dec '12 – Jan '13: viral nature of social game kept app in the Top 25 Overall, Top 10 Games for 4 consecutive weeks.

Goal: App launch shortly before Christmas Strategy: smartBoost applied on launch day Results: •  # 62,619 clicks •  # 18,635 bought install •  •  •  • 

CPI: 1-2€ 112,420 organic installs > 130,000 total new installs < 0,30 effective CPI

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User acquisition: case study of AutoScout24 Goal: Increase number of valuable app users at efficient CPI in Germany, Spain, France, Italy, Belgium, Austria & the Netherlands Strategy: Mobile display optimization & well timed smartBoosts on iOS for one year Results: •  •  •  • 

>100,000 bought installs 50-80% lower CPI 5-10% lower CPA 30-60% more app visits

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User retention & monetization: case of study mobile.de Goal: Increase user engagement and retention for the German mobile.de app user base Strategy: Mobile retargeting campaigns in Germany run via the Trademob demand side platform Results: •  • 

62% lower cost to acquire an active users 150% increased in-app conversion

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Results: mobile.de's user retention campaign

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Our global reach: the world's largest mobile inventory all in one place We buy across: • Mobile

CPM, CPC, CPI and CPA ad networks

• Mobile

Supply Side Platforms (SSPs)

• Discovery

app publishing partners

• Performance

and premium traffic

• In-app

and web traffic

• Mobile

Facebook and Twitter traffic

• 230

media partners in 190 countries

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Trademob Analytics: one dashboard for all your mobile campaigns • Tracking

of all suppliers and ad networks across Android & iOS • Integration

via free Trademob SDK, S2S or 3rd Party (Ad-X, hasoffers MAT, Adeven, Kochava) • Reporting of •  Clicks •  •  •  • Raw

all relevant KPIs

Installs Custom in-App-Actions CPC, CPI, CPA, revenue Data Export

• Certified

Facebook tracking partner

• ePrivacyseal

certified tracking that complies with the strict German and EU privacy laws

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Trademob's DSP for mobile apps: the backbone of efficient mobile user targeting • 

Reaches 1 bn mobile user profiles

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User-level targeting (via IDFA) and context targeting

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Real-time ad serving with programmatic pricing and optimization

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Sophisticated banner optimization

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Integration with all leading SSPs, including: Google AdX, MoPub, Smaato, OpenX and many more SSPs

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Join leading brands: Start your successful app marketing today! Getting started is easy! 1

Contact us

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Discuss strategy & choose service level

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Monitor & enjoy results

Benefit from increased app user base, brand visibility & mobile revenue!

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