terminals to the management of ... data centre in Sardinia. ... Magazine. & Le Maggiorate by STREAM! Italy | 2016. S
ANDREA MELONI graphic design & infographic
portfolio 2017
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graphic design
graphic design
Primo Principio Sardinia | 2015 The main Primo Principio area of expertise is relates to Information and Communication Technology (ICT) focusing on low cost technology with minimal environmental impact and able to operate in extreme climatic conditions. This makes it a perfect choice for agricultural and rural business. Primo Principio is characterized by being flexible and offery its services across international boundaries.
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graphic design
The company needed a smart and friendly logo able to convey meaning about technology, knowledge and nature. They work especially with farmers and winemakers giving them wireless sensors to measure weather, so I chose a snail because it isn’t dangerous for these environments and it always carries its home.
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Brief: “ The logo has to convey our research and development attitude with knowledge and sustainability”.
graphic design
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graphic design
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graphic design
Alice Santercole Midwife England | 2015 Alice is a freelance midwife based in Cambridge. After a few years in the NHS she decided to change direction and give more choice to future mothers. She is known as an empathetic and caring practitioner. Before she graduated as a midwife, she studied anthropology, so she has a strong attention to detail and she wanted to create something original and cutting edge for her clients.
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graphic design
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graphic design
I chose an egg because of its iconic and symbolic associations. It remind me pregnancy, because of its two components, one inside the other. Additionally you can eat eggs in many different ways and this reflect the many different types of delivery available to women today. I chose to create stationery that can be separate, giving different interpretations to the midwife and to the mother. It could be a gift for the baby’s photo album.
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How it works. At the first appointment Alice completes all fields in the form (in the previous page) as a brief with the mother’s medical information. After nine months, when the baby arrives, the midwife can tear off the yolk and give it to the new mother. She can use this in her pregnancy photo album. The other part can be used to build the midwife’s document file, keeping track of all her deliveries.
graphic design
Good Times Coffee England | 2015 Based in Lincoln, Good Times Coffee is a fantastic shop to buy and drink selected coffee from all over the world. The young owner wanted to aim at customers with a thirst for knowledge that the varying processing and production methods of coffee. He wanted to offer this knowledge in a non-pretentious way.
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graphic design
Client’s brief: “ The feel and vibe of the shop aims to be fun, lively and cutting edge and I would like this to be emulated in the logo”.
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graphic design
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graphic design
Barbados - Runaway Stories Italy | 2015 Barbados is an indie folk band based in Italy. Their first album is called Runaway Stories and the inspiration behind all their songs is from escapes, splits and american films like Badlands by Malick. I chose a old postcard from Flamingo Motel in Las Vegas and thn I changed the signs to the band’s name. Brief: “People are runaway stories, they run away from you, they run away from themselves”.
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graphic design
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graphic design
ELOE Sardinia | 2015 ELOE is an agency focused on infographics and datavisualisations. I looked after all branding elements and the website. They specialise in data analysis and evaluation for marketing potential in social media. They concentrate on the use of infographics in order to communicate with stakeholders in a clear and concise way.
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graphic design
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infographic
infographic
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WWF Guianas Guyana | 2017 The WWF asked me to provide an animated infographic video with some tips they wrote to sensibilise people on climate change for the International Earth Hour Day. This video is the result of 10 days working on Adobe Illustrator and Adobe After Effects creating cutting edge characters and animations. This video has been one of the best content ever on their Facebook page in terms of reach and engagement.
Art Director’s Brief: “We’d like flat design, colourful scenes and minimalistic animations in order to stand out our daily hacks”.
infographic
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infographic
Numera Sardinia | 2015 Numera is a company specialising in Information and Communication Technology (ICT). They offer diverse services, ranging from providing PDQ terminals to the management of digital and paper archives of public documents. They operate the largest data centre in Sardinia. Using this infographic, I show clients how Numera works, and how they are present in many different ways in the lives of customers. The infographic represents a city with its courthouses, shops, banking, city council, industries, hospitals and schools - and how they are linked together and to Numera.
Click here to view the video animation! Click here to view full enlarged version!
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infographic
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infographic
RACCOLTA COMMENTI RIDONDANTI Italy | 2015
This is an Italian Facebook page with about 65,000 “likes”. They collect data about the comments that people make on the Facebook pages belonging to the main Italian newspapers. The purpose of the page is to discover the potential links in an analysis on the comments made between current news issues and the regular columns such as sport, culture, health, politics, etc.
Click here to view full enlarged version!
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infographic
SUMs Architects Italy | 2016 SUMs is a design and consulting firm that combines the vision of sustainable, inclusive and accessible architecture with tools and methods offered by computational and generative design. Brief: “We need an infographic to explain that our architectural approach has developed from many years of both progresses and learning from past mistakes, to ensure a sustainable future”.
Click here to view the video animation! Click here to view full enlarged version!
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infographic
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infographic
WOMEN’S DAY Sardinia | 2014 ELOE is a digital agency based in Sardinia. This work was to generate engagement, likes and shares on their Facebook Page during Women’s Day.They asked me for an infographic that showed the connection of minutes of unpaid work/day done by women compared to men. Also to show the proportion of female parliamentarians versus male worldwide. I chose this shape for the infographic, because in Italy it is associated with female anatomy.
Click here to view full enlarged version!
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editorial
editorial
ONU - UNSSC Conflict Analysis Handbook USA | 2015 The United Nations Organization has given me the task to design cover, layouts and tools for the new publication about conflict analysis. Concept is easy: conflict analysis science helps researchers to turn on the light to make visible the complexity of the issues. The beam of light (with its oblique shape) is a theme in all the pubblication and tools.
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editorial
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editorial
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editorial
World Wildlife Fund Guyana | 2017 During Hearth Day WWF Guyana said that it’s time to shine a light on climate action and to Climate Change. They asked me to design a booklet to teach more about the three areas WWF chose to focus upon: Renewable Energy, Conservation and Biodiversity, Agriculture. The booklet has been printed and distribuited in all the schools of the Guyana, Suriname and French Guiana.
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editorial
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editorial
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editorial
STREAM! Magazine & Le Maggiorate by STREAM! Italy | 2016 STREAM! is an Italian online Magazine about digital lifestyle. Every six months they release a single subject issue and every month a smaller monographic focused on a talented woman. I took care of both pubblications defining concept, layout and fonts.
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editorial
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editorial
sPOP Sardinia | 2017 In the next 60 year about 31 villages in Sardinia could lost all their inhabitants.With the help of infographics and maps this book would make the point and try to find possible ways to oppose the issue.
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editorial
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about me
About Me
about me
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work experience 2016
freelance graphic designer
2016
infodesigner at Estelle Levin Ltd.
2015
art director at ELOE
-now
-now
-now
2013
-now
across sardinia, england and italy
statistics 35% logos
20% print
reading
playing guitar
wine
tech
artisanal and small-scale mining consulting
infographic design & dataviz agency
5% videos
senior graphic designer at STREAM!
5% web 35% infographics
italian online magazine about digital lifestyle
education 2015
what I like
the essentials of infographic storytelling
achievement first classified
@ Startup Weekend
languages
skills
great
The Guardian Masterclass
2009
degree in communication & media
2001
high school
1996
primary school
good bad ian
n
lia
Ita
S
n di ar
h
lis
g En
I’m working on it
html seo video editing
indesign
photoshop
illustrator
teamworking
Recap - Why don’t you look again at some work? (Click on the icons)
graphic design
infographic
about me
editorial
07795 322132
Alice Santercole MIDWIFE
[email protected]
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