Huge marketing campaign to bring it all together. 10k ... 1 Girl 2 Many Books. Beauty & Lace November Book Club pick
Beyond the Orchard
by
ANNA ROMER
It’s the right time to make this Australian author a bestseller.
25,000+ copies Our biggest local fiction campaign ever.
Why it’s the right time: • Beyond the Orchard fits perfectly into the gap left by Kate Morton this year. • Anna is a beautiful Australian writer with a solid sales history and already loved by many. • Anna’s debut Thornwood House was the third bestselling Australian debut of 2013, just behind Burial Rites and The Rosie Project.
• Thornwood House was selected for Get Reading’s Top 50 Books You Can’t Put Down in 2013.
Why it’s the right time: • We will grow Anna’s readership with
the September publication of a specially priced B format of Thornwood House which includes an exclusive extract Beyond the Orchard. • Sumptuous cover with beautiful finishes make this a beautiful package. • Competitive price. • Huge marketing campaign to bring it all together.
10k PRINT RUN
Campaign Snapshot 6 week campaign Reaching 4 million people nationally
$100,000 marketing spend
Full page ad in Australia’s bestselling magazine The Australian Women’s Weekly. Reach: 1.7 million AWW readers are influential : • 26% of AWW readers are trusted advisers about buying books. • 61% of AWW readers have read a novel in the last three months. • AWW readers spend over $300 million on books every year.
Cover and feature in Australia’s favourite book magazine, Good Reading. Reach: 38,000
November Book of the Week BetterReading.com
Reach: 200,000
Targeted Facebook advertising Reach: 200,000 Targeting fans of Kate Morton, Liane Moriarty, Jojo Moyes, Judy Nunn, Di Morrissey, Fiona McIntosh, Kate Grenville, ABC Book Club, Australian Women’s Weekly, and other key audiences.
Online community engagement Blog Tour Reach: 50,000 Book’d Out Sam Still Reading Write Note Reviews All the Books I Can Read
Australian Women Writers Challenge 1 Girl 2 Many Books Beauty & Lace November Book Club pick
Booklover community engagement through our Social Media Platforms. Reach: 59,200 Cover reveal Chapter sampler Giveaways Retailer and consumer reviews
Features, reviews and interviews across the country for a Major national publicity campaign. Reach: 1,750,000
Coming soon… Advance reading copies (ARCs). Digital ARCs available on NetGalley in August.
Dedicated NetGalley Newsletter to drive early reviews. Digital teaser chapter available for retailers and consumers.
25,000+ copies Our biggest local campaign to date reaching 4 million people nationally.
Making ANNA ROMER a bestselling author this Christmas.