Mar 4, 2016 - Apple, Inc. China. Corporate Reputation/Professional Services. 20 Omron: Donate Your. Voice To Help Someon
APAC Effie Awards 2016 Finalists Entry Title Agency Single Market – Products & Services Categories Automotive 1 GO! GLA
Client
Country
Mercedes-Benz Japan Co. Land Rover New Zealand Nissan Motor Co. Ford Motor Company Australia
Japan
Shanghai Johnson & Johnson Pharmaceuticals Dabur India NZ Breast Cancer Foundation / Skinfood
China
Special Group BBDO Singapore
Lion Asia Pacific Breweries
New Zealand Singapore
McCANN
RIO
China
Y&R Indonesia Spin Communications McCann Worldgroup
Danone White Cafe Cocoa Cola South Pacific Coca Cola India Fonterra Nestle India
Indonesia Malaysia Australia
Mondelez India Foods
India
Havells India
India
2
Love from Land Rover
Hakuhodo The Day / Hakuhodo Y&R New Zealand
3 4
The Xtreme Delivery Tough Is Not Enough
TBWA Hakuhodo Blue Hive Australia
Beauty & Wellness 5 Band-Aid Heal with Love
BBDO & Proximity China
6 7
MullenLowe Lintas Group Colenso BBDO / Proximity
Brave and Beautiful Breast Cream
Beverages – Alcohol 8 Pure Potential 9 The Unofficial Official Beer of SG 10 2015 RIO Brand Campaign Beverages – Non-Alcohol 11 AdaAQUA 12 Art of OLDTOWN 13 Cut Through the Heat 14 15 16
Give Truth a Chance Ogilvy & Mather Must Be Milk Colenso BBDO / Proximity Redefining Coffee for McCann Worldgroup India 17 Reversing the Curse of Bates India the Concentrates Consumer Electronics and Durables 18 #RespectForWomen MullenLowe Lintas Group, India
New Zealand Japan Australia
India New Zealand
India New Zealand India
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19 Start Something New TBWA \ Media Arts Lab Corporate Reputation/Professional Services 20 Omron: Donate Your McCann Worldgroup Voice To Help Someone See 21 OSUSOWAKE McCann Erickson Japan Inc. Financial Products & Services 22 A Revolutionary Digital Arts Network Convergence 23 DBS Credit Card “Friendly IPG HK Rivalry” 24 Democratising Money Ogilvy & Mather Advertising Transfer 25 Nimble It And Move On McCann Melbourne 26 Price of Living 2040 PHD Hong Kong 27
Real Claims
28
Uncle Sim’s So Simple Tips Visa The Voice
29
Colenso BBDO/ Proximity / Assembly BBDO Singapore BBDO & Proximity China / OMD China Colenso BBDO / Proximity
30 $HRED Food 31 #MyFamilyCan Leo Burnett Melbourne 32 Hungry Slip Ups BBDO Hong Kong 33 Selling Without Selling J. Walter Thompson Sydney 34 Snickers, Hungry Barber I&S BBDO / BBDO Japan Government/Institutional 35 Bet Regret McCann Melbourne 36 Winning the War vs J. Walter Thompson Alcohol/Violence Healthcare 37 2015 Daktarin IMC BBDO China (Beijing) Campaign 38 An Ugly Disease Turned Grey Beautiful 39 Constipasana – a posture MullenLowe Lintas Group, of relief India Household/Home Products & Services 40 Ariel – Share The Load BBDO India IT/Telco 41 Maxis’ New Network
Ogilvy Malaysia
Apple, Inc.
China
Omron Automation India
India
Amway Japan G.K.
Japan
Mastercard
Singapore
DBS Bank Hong Kong
Hong Kong
Vodafone India
India
Nimble Manulife (International) IAG
Australia Hong Kong
Visa Worldwide
Singapore
Visa Information System (Shanghai) Bank of New Zealand
China
SPC Ardmona Mars Food Inc. Kellogg’s Australia Mars Japan
Australia Hong Kong Australia Japan
VRGF NSW Government
Australia Australia
Johnson & Johnson
China
MS
Australia
Abbott India
India
Procter & Gamble India
India
Maxis Mobile Services
Malaysia
New Zealand
New Zealand
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Media, Entertainment & Leisure 42 Ashbeclee 43 Broadcasting Social Change 44 Reclaiming the Footy Radio Crown 45 The Suffering of Buffering
303MullenLowe Ogilvy and Mather
Perth Racing Star India
Australia India
Whybin\TBWA Group
3AW
Australia
MullenLowe Lintas Group, India
Google, India
India
Ogilvy Melbourne
OfficeMax Australia
Australia
Carat China
adidas
China
MullenLowe Lintas Group, India Ogilvy & Mather Diamond Ogilvy Ogilvy Malaysia
OLX India
India
Tata Sky Yuhan Kimberly INTI International University & Colleges Tabcorp
India Korea Malaysia
BWM Dentsu Melbourne
realeastate.com.au
Australia
McCann & Spencer Barnes, Catmur & Friends Dentsu
Café de Coral Hell Pizza
Hong Kong New Zealand
MullenLowe China MullenLowe Lintas Group, India
Anta Flipkart Internet
China India
Travel / Tourism 58 Diu – Ilha De Calma
Ogilvy & Mather India
India
59 60
Saatchi & Saatchi McCann Melbourne
Daman and Diu Tourism Scoot Tigerair
Ogilvy Beijing
VisitBritain
China
Havells India
India
Danone
Indonesia
Other Products & Services 46 A Day Made Better Teacher Awards 47 adidas Originals #THIS IS ME 48 Cellphone to Sellphone 49 50 51
Daily Recharge Holding Hands in Depend INTI SPMSURESKOR
52
Time to go shopping at the TAB Real Estate 53 Australia Lives Here Restaurants 54 Half A Dish 55 Holding Australia To Ransom Retail 56 Challenge 100 57 Wish Chain
61
Scoot Inspiring Spirit Tiger Infrequent Flyers Club VisitBritain Naming Campaign
Whybin\TBWA Group Sydney
Australia
Singapore Australia
Single Market – Specialty Categories Asia Pacific Brands 62 #RespectForWomen 63
AdaAQUA
MullenLowe Lintas Group, India Y&R Indonesia
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64
Fool-proof Internet Service 65 Holding Australia to Ransom 66 Maxis’ New Network 67 Must Be Milk Brand Experience 68 An Ugly Disease Turned Beautiful 69 Art of OLDTOWN 70 Dove “Silk Smooth ASMR” 71 House of Little Moments Campaign 72 Love from Land Rover
Mullen Lowe Lintas Group, India Barnes, Catmur & Friends Dentsu
Idea Cellular
India
Hell Pizza
New Zealand
Ogilvy Malaysia Colenso BBDO / Proximity
Maxis Mobile Services Fonterra
Malaysia New Zealand
Grey
MS
Australia
Spin Commmunications BBDO Beijing (China)
White Cafe Mars Food China
Malaysia China
ADK Taiwan
Uni-President
Taiwan
Y&R New Zealand
New Zealand
73
Ogilvy & Mather Group, Hong Kong PHD Hong Kong
Land Rover New Zealand Nike Hong Kong Manulife (International) Silid Aralan VisitBritain
Hong Kong
Hindustan Unilever
India India
Colenso BBDO / Proximity Ogilvy & Mather
Procter & Gamble India Shanghai Johnson & Johnson Pharmaceuticals Reckitt Benckiser (India) Fonterra Dabur India
Grey
MS
Australia
ADK Taiwan
Uni-President
Taiwan
PHD India
Hindustan Unilever
India
MullenLowe Lintas Group, India
Godrej Consumer Products
India
74
Nike HKG Women Race – Better for it Price of Living 2040
75 76
TURD Talks VisitBritain Naming Campaign Brand Revitalisation 77 3 More Years
Y&R Philippines Inc. Ogilvy Beijing
78
Ariel – Share The Load
MullenLowe Lintas Group, India BBDO India
79
Band-Aid Heal with love
BBDO & Proximity China
80
Dettol Squeezy: Teaching India the Dettol Habit 81 Must Be Milk 82 Sanifresh – 700 to 7 steps Branded Utility 83 An Ugly Disease Turned Beautiful 84 House of Little Moments Campaign 85 Rin Career Ready Academy 86 Track The Bite
McCann Worldgroup
Hong Kong
Philippines China
China
India New Zealand India
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Business-to-Business 87 Broken Promises 88 89
IBM BlueHub Made in China 2.0
David vs Goliath 90 An Ugly Disease Turned Beautiful 91 Brave and Beautiful 92
Introducing India to Commute Commerce Goodworks – Brand 93 ANZ’s push for an equal future. 94 Ariel – Share The Load 95
Brave and Beautiful
96
OrangeAid – Last Day of School 97 Spreading a million smiles Goodworks – Non-Profit 98 Breast Cream 99
CHOR CHANG
100 Devalue Rhino Horn 101 End Acid Sale Media Innovation 102 Holding Australia To Ransom 103 Know Your English Banner 104 VisitBritain Naming Campaign New Product or Service 105 Introducing LUX Luminique in Japan 106 Truecaller – Take The Right Call
MullenLowe Lintas Group, India Ogilvy and Mather Japan Ogilvy & Mather Singapore / Ogilvy & Mather Shanghai
Practo Technologies
India
IBM Japan UPS
Japan Singapore / China
Grey
MS
Australia
MullenLowe Lintas Group, India Enormous
Dabur India
India
Clues Network
India
Whybin TBWA Melbourne
ANZ
Australia
BBDO India
Procter & Gamble India Dabur India
India
NTUC Income
Singapore
Colgate Palmolive (India)
India
NZ Breast Cancer Foundation / Skinfood WWF-THAILAND
New Zealand
Rhino Rescue Project Make Love Not Scars
Vietnam India
Barnes, Catmur & Friends Dentsu
Hell Pizza
New Zealand
Grey Group Singapore
British Council Singapore VisitBritain
Singapore
Unilever Japan Service K.K. True Software Scandinavia AB
Japan
MullenLowe Lintas Group, India BBH Asia Pacific / OMD Singapore Red Fuse Communications
Colenso BBDO / Proximity Ogilvy & Mather Advertising Bangkok Ogilvy & Mather Viet Nam Ogilvy & Mather
Ogilvy Beijing
J. Walter Thompson Contract Advertising India
India
Thailand
China
India
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Real-Time Marketing 107 Challenge 100 108 Hershey’s Happygrams 109 VisitBritain Naming Campaign Small Budget – Products 110 Breast Cream
MullenLowe China MRM/McCANN Singapore Ogilvy Beijing
Anta The Hershey Company VisitBritain
China Singapore China
Colenso BBDO / Proximity
NZ Breast Cancer Foundation / Skinfood Hell Pizza
New Zealand
Mars Food Inc. Land Rover New Zealand Mars Japan
Hong Kong New Zealand
The Akanksha Foundation WWF-Thailand
India
Ogilvy Beijing
361° (China) Co.
China
Grey
MS
Australia
MullenLowe China Ogilvy & Mather Group, Hong Kong Mullen Lowe Group
Anta Nike Hong Kong
China Hong Kong
Unilever
Singapore
MullenLowe Lintas Group, India The Works
Idea Cellular
India
Beam Suntory
Australia
MullenLowe Lintas Group, India Barnes, Catmur & Friends Dentsu Grey Group
Hindustan Unilever
India
Hell Pizza
New Zealand
GSK Consumer Healthcare New Zealand Transport Agency Tata Global Beverages
India
111 Holding Australia To Ransom 112 Hungry Slip Ups 113 Love from Land Rover
Barnes, Catmur & Friends Dentsu
114 Snickers, Hungry Barber Small Budget – Services 115 A for Anthem
I&S BBDO / BBDO Japan
116 CHOR CHANG
Ogilvy & Mather Advertising Bangkok
Sponsorship & Event Marketing 117 2014 361° Asian Games Campaign 118 An Ugly Disease Turned Beautiful 119 Challenge 100 120 Nike HKG Women Race – Better for it 121 OMO Reunion Champions Sustained Success 122 An Idea Can Change Your Life 123 Curing Beer Boredom for 5 Years 124 Discovering Real Togetherness 125 Hell Pizza 126 India Wakes Up to Tooth Sensitivity 127 Legend 128 Packaged Good to Packaging Good
BBDO Hong Kong Y&R New Zealand
Ogilvy and Mather
Clemenger BBDO MullenLowe Lintas Group, India
New Zealand
Japan
Thailand
New Zealand India
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129 PX Mart, from No Body to Somebody 130 The People’s Beer
Ogilvy & Mather Advertising Taiwan Barnes, Catmur & Friends Dentsu
131 #HelpAChildReach5 – 2014 Youth Marketing 132 adidas Originals #THIS IS ME 133 First Move
MullenLowe Lintas Group, India
134 Go Solo 135 Travel Made Different
PX MART
Taiwan
Boundary Road Brewery Hindustan Unilever
New Zealand
Carat China
adidas
China
MullenLowe Lintas Group, India MullenLowe Lintas Group, India BBH Asia Pacific / Germs Singapore
Hindustan Unilever
India
Star India
India
NTU Income
Singapore
Apple, Inc.
United States
India
Multi-Market – Products & Services 136 World Gallery
TBWA \ Media Arts Lab
Updated: 4 March 2016
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