1.2 App Development. Once you are done with market research, you move to the most important step which is the app's deve
APP BUSINESS GUIDE BY WAYPEDIA.COM Atlanta, Georgia, USA 1. Starting an App business 2. Cases studies 3. The secret
2016 VERSION - All rights reserved
INTRODUTION The app business world is dynamic and things are changing very fast. It doesn't mean that our previous discussions has become outdated! We spent a lot of time and went through all the possible points to make any app a success but this time, there are some major points that must be addressed.
1. STARTING AN APP BUSINESS This time around we are narrowing down to three most important points which you must know about app business and its marketing. These are the three points which are definitely going to make your app a hit (do not skip the reading, this one is mandatory if you're starting an app business!).
1.1 App Market Research The very first thing which we tell our clients and all the entrepreneurs out there is to study the market. You must learn to plan ahead. Go out and see what other developers are doing, read their stories of failure and success. Social apps and gaming apps are the biggest success which you can think of. The biggest reason for them being successful is the fact that these are the most liked and simple apps to use. Look at the current trends, you must know what is happening right now. Understand your to-be-users behavior. You must serve them exactly what they need and this can be done only by proper market research.
Get to know how successful developers started their journeys. The most important part being the funds which they arranged. You must start planning your funding at least 3-4 months before you start with your app. Funds are going to be the backbone of your business. Being realistic is again very crucial, don't think about what people would need after 5 years, think of now. With time you will automatically be able to improvise your app and meet the demand of your users (a good long term team is key if you want to ease the future updates!). Your idea is going to be the unique selling point, therefore do not rush on monetizing your app in the first stance. But, don't avoid it forever. You need to have a vision on what are you going to sell. Work on your idea, make it absolutely unique and very clear, keeping on mind on what are you going to sell/offer in the future. Lastly, arrange your funds and keep it very clear about your launch time. If you want to launch an app in Christmas then make sure you have started your work somewhere around July or August. Use your common sense, don't release products that are meant for summer, on winter.
1.2 App Development Once you are done with market research, you move to the most important step which is the app's development itself. App development would require you to follow your app's developer almost daily! It would require a lot of hard work, determination and perseverance. Therefore, you must be patient and choose the right team for the job. There are 4 basic things which you must keep in mind before you develop your app: a. Simplicity: Your app must be very simple in terms of functionality and design. Even a 10 years old should understand it. The app must be straightforward making people understand in less than 10 seconds. If people fail to understand it quickly then they are going to uninstall your app right away. Twitter is a classic example where most of the people have not liked its interface or have hard time understanding their mechanics, loosing their power against Instagram and Snapachat. b. Functionality: Don't go over the top. You shouldn't be concentrating on making your app the most striking one, rather be concerned about minimalist functions. It should have everything that is required to work and nothing else. c. Easiness of updates: This is a very important point. Your app should not be fussy about updates. Too many and too little updates are going to spoil users for you. Google is very fast as compared to iOS in terms of updates and software technologies. Your app must be able to meet each and every requirement at the right time. d. Security: Make your app very secure. Around 50% of the Waypedia revenue is spent in
security! Do not cut your cost on this element as security ensures that you have get to have your user's trust and loyalty.
1.3 App Marketing Here is the last but a very crucial point to be noted. You have done your research and have developed a brilliant app but now you need to go out and sell it. Marketing would require lot of money, therefore, you must set the right budget and plan way ahead. Make sure that your content is saleable, it is unique and serves its purpose well. Hire specialists if you are absolutely new to marketing. Marketing is a completely different world than developing an app and requires full time attention. Use all forms of social media from Facebook to YouTube to Twitter and even Snapchat. Spend a lot of time on your app and try to connect with people via live chats. Create a website of your own and cross-promote your app on it. Cross-promoting is a very important element of app business (and the cheapest one!). Targeting specific audience becomes very easy when you promote your app via social media but it is very expensive at the same time as well, so do it through content instead of upselling all right on their faces. There must be a landing page to your website no matter where you promote your app. Share a couple of links, create blogs and maybe have some interactive sessions with people. Your app must be a seller and it should have some impact on your users. App business requires you to make your users understand your app's need. Explain how your app is going to change their life. Design your app's looks as per the group of people you want to target and focus on the social media platforms that represent them. Don't waste time on mediums where your users ARE NOT!
2. CASES STUDIES Before understanding how our services works we want you to check the following screenshots that belong to apps that their rankings were drastically increased a day after they were promoted using incentivized traffic from Waypedia. We guaranteed increase on your rankings however, your app's quality is key for long terms results. Note that these stats are on public record and can be accessed by anybody on App Annie. No data was manipulated and this if only for informational purposes.
Make Money Rain (ANDROID)
VOLUME: 10K US installs. TERMS: 15 DAYS. Maximum installs per day.
Good.Co (ANDROID) VOLUME: 20K Worldwide Installs. TERMS: 5 DAYS. Maximum installs per day.
Just Get 10 (ANDROID) VOLUME: 50K US Installs. TERMS: 20 DAYS. Maximum installs per day.
Voice (ANDROID) VOLUME: 100K Worldwide Installs. TERMS: 20 DAYS. Maximum installs per day.
Trigger News (IOS) VOLUME: 100K USA Installs (mostly iphones). TERMS: 20 DAYS. Big initial kick and then around 300 per day. We repeated 3times. You can see bellow when every kick was made.
Swappable (IOS) VOLUME: 10K USA Installs. TERMS: 10 DAYS. Maximum per day.
2. THE SECRET As an app developer you must be understanding the importance of app downloads and rankings. Ranking helps you stay afloat and become highly successful in the long term scenario. App downloads give you better ranking and a solid position among rival apps. There are thousands of companies which help you get downloads and installs in a quick phase of time so that you can better your ranking quickly. Waypedia comes as a front runner when it comes to getting quick downloads. We ensure that you get genuine installs and a greater retention so that your app becomes a huge hit in just a few days. We have a base of over 1 million active users and this number tells you about our success as one of the largest traffic providers. Here is a breakdown of our services by using the most common questions we get every day about our services at Waypedia:
How do you get the traffic?
All of our traffic is generated from our Discovery Offer-walls apps, games and other top publishers. What makes us different is that we are the only ones with high engaged users base and 99.8% fraud free downloads and come up with high end encrypted system and proxy security.
How does it work? We will locate your app using your Google Play app's link and use your package app's name to connect to our platform. Our users will install it in exchange for a small reward (virtual goods, gift cards, etc). On top of that they can keep the app, use it and/or review it if they like it, Incentivized installs will also help you get better ranks and can be used to rank under specific keywords. The more downloads or installs you get, the higher your app will go on the rankings and search results.
How much it would cost me? Price varies if you need higher volume of downloads in a single day and also it depends if you want to target a specific region or country. The best of all is that with Waypedia you only pay per install and all prices are flat and inclusive of fees and taxes. Pricing start as low as $0.10 per install!
What TOP developers buy? They mostly use incentivized installs to drive massive amounts of installs per day. Incentivized installs have a great conversion rate, cheap and easy to scale. Most top developer to keep themselves on the spot buy over 50k downloads A DAY for period of 1-2 months or more. Don't have the budget? Even if your budget is low, with Waypedia self-managed platform you can start as low as 50 downloads per day.
How many installs will rank my app higher? There is no specific number to rank your app higher, it will depend on the type of app, category, country and markets. However, we have noticed that campaigns over 10k downloads in a single day always get a huge impact on charts and search results. To get you started we recommend you to find the right keyword, add it to your description at least 5 times and then drive the maximum number of installs you can afford. 1. Do not start ANY campaign until you have this done: 2. Make a description with the right keywords. Start with one or two. 3. Maximum volume per day. Recommended: 10k worldwide downloads per day. 4. Getting genuine reviews will help. Fake reviews or ratings can get your app suspended!
5. Merge your app with social networks like Twitter, Facebook or even Instagram to be easy to share. 6. You should have a bug free and fully functional app. 7. The ICON must be attractive and easy to understand. 8. Keep your app up-to-date and upgraded.
What about the reports? Waypedia.com will let you have real time stats which will inform you about the detail of each and every install. Details like Device ID, country, manufacturer, time of install and model would be provided. You would be able to keep track of the number of installs which you get daily. On our fully managed platform called Waypedia X we will only provide with the daily installs breakdown.
How long do I need to wait for the results? Where can I see it? Installs might take up to 72 hours to be reflected on your console. Google Play developer console by default shows the "CURRENT INSTALLS BY DEVICE" and you have to look at the "DAILY INSTALLS BY DEVICE" (this is under statistics page). NOTE: Current installs are those users that have your app installed on their devices at this time, so for obvious reasons it will show fewer, since retention from incentivized installs is always low. Remember that the goal is to hit higher charts and get organic traffic over time.
Overall campaign results and ROI will depend on your product quality and markets. If you have a good developed app and the market targeting is the right one, our services will bring you great dividens in few weeks.
Can you suggest me a plan? We can provide you with different plans at no extra charge. With your app's link in hand we can analyze the markets, type of app, quality, category, etc. and find the right volume and targeting to get you started.
LET’S GET STARTED! GO NOW TO WAYPEDIA.COM AND REACH US AT CHAT SUPPORT AND SAY HI! WE’RE HERE TO HELP YOU :)
