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How Colour Cubed can help We can help you market your business, product or service with full GDPR compliance, and with outstanding results. We offer a full range of services in relation to GDPR, covering graphic design, direct mail (including fulfillment), print management, marketing, promotional merchandise, web and social media.
Who are Colour Cubed? We are a Black Country creative communications company. Our core values mean that we have attracted and retained a loyal customer base, with some of our clients having been with us for over 20 years. We deliver: - Strong, professional relationships based on honesty, trust and integrity; - A positive and helpful attitude; - Excellent products and services tailored to your precise specification. We design and supply everything your business needs to communicate with your audience: on screen, in print, on merchandise and in display.
Call us on 0121 550 9995 to find out how you can benefit from GDPR
Colour Cubed Creative Communications Earls Way / Halesowen / West Midlands / B63 3HR
[email protected] / 0121 550 9995 / colourcubed.co.uk
Are you ready to play GDPR?
Lets play GDPR! It also addresses the export of personal data outside the EU.
GDPR replaces the data protection directive of 1995. The regulation becomes enforceable from 25 May 2018 after its two-year transition period.
GDPR aims to give control back to people over their personal data and to simplify the regulations for international business.
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The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.
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The player who is first to bring their token to the last square of the track is the winner and is GDPR compliant! We made this a game to help your team better understand the most important aspects of GDPR.
Call Colour Cubed on 0121 550 9995 to find out how you can benefit from GDPR
To find out more about how GDPR can create exciting opportunities for your business, please call Amy Andrews on 0121 550 9995 or email
[email protected].
GDPR: 10 key points The EU’s General Data Protection Regulation comes into effect on 25 May 2018 GDPR has global impact: All organisations in the EU must comply, while those based outside the EU but who offer goods and services to individuals within the EU, must also comply In the UK, GDPR replaces the Data Protection Act of 1998 Measures must be taken to ensure complete confidentiality of personal data, both in how that data is stored and used Consent to use people’s personal data (for email-shots, for example) has to be explicit Individuals have a right to know if their data is being used Sharing information with colleagues or forwarding emails might constitute a breach Internet identifiers such as IP addresses and cookies will be regarded as containing personally identifiable information Some organisations will have to employ a Data Protection Officer A serious breach carries a penalty of up to 4% of global turnover or €20 million, whichever is higher, and failure to notify of a breach could cost up to 2% of global turnover or €10 million
Direct mail v email - Brand recall directly after seeing a digital ad is just 44%, compared to direct mail which has a brand recall of 75% - Direct mail is perceived as a more trusted, personal form of marketing, whilst email is seen to be quick and informal - As our lives become more and more consumed by digital media we start to give less time and attention to the messages we receive. The average lifespan of an email is now just two seconds whereas the average lifespan of a direct mail piece is 17 days! - You have to work a lot harder to get noticed using email marketing with 74 trillion emails being sent every year compared to just 13.8 billion letters
- Research by the Direct Marketing Association found that in spite of an increasing number of online promotional options, direct mail still out performs email; 79% of consumers act on direct mail immediately compared to 45% who act on email straight away - Direct mail generates a 4.4% response rate. Email has a much lower response rate of 0.12% - Direct mail generates 10% more customers than email - Cost per acquisition for email is higher than direct mail - £42.55 per order, compared to £39.59 per order for direct mail - Sales people are 10 to 20% more likely to convert on a direct mail offer compared to an email offer
Social media v email - Your social media connections provide you with a ready-made audience. These people have all chosen to connect with you - to ‘opt-in’ to receive your marketing messages - Social media is FREE to use - It is an instantaneous two-way communication method, respected by the majority of consumers - It’s better for sharing. Most people don’t share emails but they do share lots of content via social media with 57% of global content sharing activities occurring on Facebook - Build brand equity with ease by sharing frequent and valuable content across all profiles and earn trust over time
- Social is better for branding. When subscribers receive an email from you, they’re usually aware of your brand because they ‘opted-in’. Social media gives you a higher chance of getting in front of a potentially wide and targeted audience with the average person spending over two hours a day on social media which is increasing every year - 31% of website traffic is directed from social media, according to data from Shareaholic
