What this document is
This WWF-UK report examined how much of the timber used by furniture retailers and manufacturers in the United Kingdom came from sources that could be verified as legal and sustainably managed. It surveyed retailers on their timber-sourcing policies and practices and scored them against criteria such as whether wood was certified by a recognized forest-certification scheme and whether companies could trace their supply chains back to the forest of origin.
The title plays on the idea that furniture buyers rarely think about where the wood in a chair or table came from, even though global demand for furniture-grade timber has been linked to illegal logging and deforestation in parts of the tropics and elsewhere. WWF used the findings to press retailers toward stronger sourcing commitments and greater supply-chain transparency.
The report sits within WWF's longer-running work on forests and sustainable sourcing, which has continued to track retailer performance on timber and other forest-risk commodities such as paper and packaging in the years since this specific study was published.
Where to find it
Available from WWF-UK.