Plan and execute internal marketing campaigns aimed at educating ... Planned, wrote, and edited content for Twitter and
Art Allen 719 Jefferson Street Northeast Minneapolis, Minnesota 55413 612-716-3533 |
[email protected] | @punsultant | artallen.net
Professional Experience Fresh Energy COMMUNITY MANAGER (RE-AMP NETWORK), St. Paul, MN; October 2011 to present
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Plan and produce an ongoing series of webinar-based and in-person training workshops on various social media topics Plan, write and update copy on internal company website (“The Commons”) Plan and execute internal marketing campaigns aimed at educating members on services offered by my department Manage the Commons, including overhaul of site structure to enhance ease of use and content structure without spending any vendor dollars Coordinate internal member communications using email messaging services, including Higher Logic, MailChimp, and Survey Monkey Streamlined marketing and engagement data and implemented a standard process for recording and evaluation Write reports on marketing campaigns based on analytics from multiple sources Maintain database of members and member organizations
Allen/Basgen, LLP (The Beard-Off & Tipsy Pixels) FOUNDING PARTNER & PRODUCER, December 2009-Present, Minneapolis, MN / Madison, WI / Boston, MA / Cleveland, OH
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Grow a profitable multi-state, multi-event empire out of a single beard contest over three years by identifying areas of expansion and capitalizing on growth opportunities Execute a fundraising campaign that raised over $800 for Second Harvest Heartland Produce multiple events concurrently, including annual beard contests in four cities and a monthly video game contest in Minneapolis Identify areas for expansion, including new cities and new events Plan and execute all aspects of marketing and branding for events with attendance ranging from 100 to 700+ Manage event budget Set marketing strategy and evaluate effectiveness of channels and explore new options Oversee vendors including graphic designers, printers, sponsors, advertising partners, and venues Coordinate contestants, venue, and support staff to ensure smooth execution of events
Fourth Sector Consulting, et al (see artallen.net for a full list) FREELANCE WRITER AND EDITOR, December 2010 to November 2011
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Wrote web and print marketing copy for small business and nonprofit clients based on client consultations and feedback Wrote multiple feature articles for suburban lifestyle and industry magazines Provided copy editing services to Fourth Sector Consulting on multiple final reports delivered to clients
Clockwork Active Media Systems CONTENT STRATEGIST, Minneapolis, MN; April 2010 to July 2010 • Developed and implemented social media strategy for small business clients • Created content, edited existing content, and produced a style guide for a Fortune 1000 client
Transit for Livable Communities ONLINE COMMUNICATIONS COORDINATOR, Saint Paul, MN; January 2008 to December 2009 • Planned, wrote, and edited content for Twitter and the blog; increased social media participation by 320% • Managed ongoing content updates for two websites • Edited two monthly e-newsletters, an organizational blog, and two websites • Produced various email fundraising campaigns, including a Give to the Max Day campaign that surpassed expectations by 40%, raising a total of $7000 (before matching dollars) in 24 hours
Relevant Skills and Proficiencies • • • •
Writing for social media, fundraising, websites, email marketing, and print Editing and proofreading HTML and some CSS Sense of humor
Education Northeastern University, Bachelor of Arts (cum laude) in Political Science, Boston, MA, June 2007
