Asia Creative Rankings - Campaign Brief

POST P O S TPRODUCTION PRODUCTION

Audi

Edit suite at Chimney

Hyundai

Netflix

Lounge at Chimney

Collaboration and knowledge the key to smarter, leaner creative at Chimney

THE DAYS OF INVESTING the majority of the budget into a TVC led campaign are dying as we have ushered in a behavioural change in content consumption. In the digital age it’s imperative we have a better understanding of how people consume content, but also the way content is used and interacted with. That knowledge can enable us to produce smarter and more targeted creative. So much of what is consumed is viewed for a mere 15 seconds or less in pre-roll, and largely via mobile devices. We are glued to our phones, as we catch glimpses of videos created for us that are often communicated without any sound and in 1x1 portraiture format. The way in which media is consumed is evolving so rapidly and 24 24

C AAMMP API G C A NI GB R N I BE FR I E F

has become incredibly complex and diverse. In such a dynamic landscape, the production of content needs to be increasingly agile and adaptive to be relevant. Founded in Stockholm in 1996 by COO, Henric Larsson, Chimney started working in post-production on commercials and ‘pop videos’ after Larsson saw many local geographic markets in the Nordic region had no quality post production options, often traveling to London or further. The company now boasts 13 offices in 9 countries, working on commercials, music videos, television, feature film and offering full service, efficient end-to-end production. As a production partner, Chimney is working with clients and agencies to creatively connect their messages to the audience through the differing approaches to producing content. The Asia Pacific region is led by Managing Director, Timo Josten, who opened Chimney’s Singapore office in late 2014, and has since grown Chimney’s team and offering, establishing three divisions: Chimney Post Production, Chimney Production, and Fireplace. “Consumers’ appetite for content is insatiable. The key to a brand’s success lies in their responsiveness and adaptability. In a fast paced, mobile first, video consumption landscape, capturing an audience’s attention requires constant entertainment and quality engagement. To meet the demands of our partners, we have opened ‘Fireplace by Chimney,' a unit designed to deliver scalable and responsive video content.” Similarly, the Sydney Office has undergone a significant reshuffle, including the addition of Creative

Director, Mårten Lindsjö, and new leadership with Managing Director, Lewis Hunt. Hunt returns to Australia after a five-year stint as Creative Director of Innocean Europe after developing and leading a strategy that ushered in a period of record sales growth and creative recognition for the Hyundai and Kia brands in the European market. “Collaboration is key to building great ideas and integrated communications solutions while ensuring a return on investment for clients,” says Hunt. The complexity with which people are consuming content is only going to increase, and with this comes the need for engagement with smaller specialists on specific projects. Chimney has worked hard at creating a global synergy of multi-disciplinarians and will continue to invest in this. With an international team of over 400 staff, Chimney is an independent production company with a boutique mentality at heart. Each office is tailored to their respective market while benefiting from learnings and expertise of other regions within the group. The APAC region has a strong focus on production, and fostering an ever-growing roster of exclusively represented directors; such as Johan Pohlem, Mårten Lindsjö, Nicole Dorsey, Matt Horrex, Eran Thompson & Buster Friberg. The Singapore team has developed strong 3D capabilities that recently saw them outgrowing their space. Collectively the team draw on a multitude of production disciplines, and it is not uncommon to work remotely with the Poland hub (focused on post production, offering in-house grading, online and visual effects) or the Denmark hub (offering specialisation in sound

production). “Drawing from award-winning teams within the group, we offer a unique turnaround on post-production heavy projects in need of specialist attention. We’re able to deliver in record time and with breakthrough results, both creatively & economically” says Senior Producer, Rosie Parker. As suppliers, we all know our disciplines and can more easily produce world-class work, when working with a meaty budget. There isn’t always the luxury to throw the budget into big brand TVCs, and this doesn’t honour every client's needs. We have an opportunity to be ahead of the curve as a smaller industry, and take the lead in how to adapt to and challenge reduced budgets and higher content demands. However, this doesn’t have to come at a creative cost. One can argue that the market is increasingly restrictive, but it will ultimately see the most creative and insightful ideas prevail and take us into the next chapter of creation. Chimney will continue to partner with clients and agencies to not only offer production expertise but strategic and creative input based on a thorough knowledge of how content can create meaningful connections with consumers and real return on investment for clients. Collaboration is key. Chimney, Singapore [email protected] +65 9710 6810 101A Telok Ayer Street, Level 2, 068574 Chimney, Sydney [email protected] +61 413 180 058 Level 5, 10-14 Waterloo Street, Surry Hills, NSW 2010 T EBMEB RE R 22 00 11 77 S E P ST EEPM

IMAGE: NIKE UNLIMITED STADIUM BY BBH SINGAPORE

Founded in Stockholm in 1996 Chimney now boasts 13 offices in 9 countries including Australia and Singapore - working on commercials, music videos, television, feature film and offering full service, efficient end-to-end production. Chimney works with clients and agencies to creatively connect their messages to the audience through the differing approaches to producing content

AD TO SELL

Asia Creative Rankings Who’s Hot? Who’s Not? 54 page special report

2017 CREATIVE RANKINGS

2017 CAMPAIGN BRIEF ASIA

CREATIVE RANKINGS Welcome to the new 2017 Campaign Brief Asia Creative Rankings. This year our special report has been expanded with the reintroduction of the individual creatives ranking tables that tabulate Asia’s award-winning copywriters and art directors. 2017 again sees Dentsu Inc Tokyo riding high as the top ranked Agency in Asia. Dentsu also reclaims the #1 Network mantle and their creatives fill the first 4 places in our new ranking of Creatives. The next 52 pages details Agency, Network, Country and Individual performances.

26

CAMPAIGN BRIEF

This year’s Campaign Brief Asia Creative Rankings sees both TBWA Hakuhodo Tokyo and Ogilvy & Mather Thailand jump up into Asia’s 2017 Top 6. TBWA Hakuhodo Tokyo is one of the stars of this year, rising to #3 from #11. Ogilvy & Mather Thailand increases from #12 to #5. As the chart opposite shows, this year’s Rankings however continues to be lead by Japanese powerhouse, Dentsu Inc Tokyo, who are named Campaign Brief Asia’s 2017 Regional Agency of the Year. In #2 position is BBDO Bangkok and they take out Campaign Brief Asia’s 2017 Southeast Asia Agency of the Year Award. The Campaign Brief Asia Agency and Network Rankings are the combined totals of awards won over the past two years - 2016 and 2017. The period covered begins with Ad Stars in August 2015 through to Cannes Lions in June 2017. In addition to TBWA Hakuhodo Tokyo and Ogilvy & Mather Thailand, the other star agencies that have risen into the Top 12 Ranking this year are CJ Worx Bangkok (up from #41 to #9), BBH Singapore (up from #85 to #11), and TBWA Santiago Mangada Puno Philippines (up from #24 to #12).

Agencies that couldn’t back up the highs of 2016 and have dropped out of the Top 12 are Hakuhodo Kettle Tokyo (down to #15 from #6), Ogilvy & Mather Japan (down to #16 from #10), BBDO Malaysia (down to #17 from #7). The Most Awarded Network Creative Ranking Table (see pages 38-41) has seen “order restored” with Dentsu rising back to top and displacing last year’s number one network, Ogilvy & Mather, back down to #2. BBDO is ranked #3 and the big improver this year is TBWA at #6 (up from #6 last year). If TBWA can maintain momentum then they will easily jump in front of BBDO next year. BBDO has two star offices - Bangkok and Mumbai. And while Malaysia contributed 930pts to their tally, this was all from 2016 as they failed to win an award in 2017. TBWA’s improved position is being driven by TBWA Hakuhodo, TBWA Santiago Mangada Puno Philippines and TBWA Thailand. Hakuhodo, McCann Worldgroup, Leo Burnett, Cheil Worldwide, J Walter Thompson and Grey Group fill #5 to #10 spots in the Top Network Ranking. For one of Asia’s smallest networks, the rise of BBH to #12 in the Network Rankings is notable.

This wasoff the back of Asia’s most awarded campaign - Nike “Unlimited Stadium” that contributed a massive 1185 ranking points in 2017’s award shows. The two most disappointing Networks in these Campaign Brief Asia Creative Rankings are Y&R and DDB. Y&R fell from #8 to #11 this year, however two years ago they were Asia’s 4th ranked network. Their best performer is Y&R Malaysia at #51 overall. DDB has also fallen away as an award winning performer falling to #19 from #16. Two years ago they ranked at #10. Singapore is their top performer at #65 overall. From this year Campaign Brief Asia has reintroduced our Creative Ranking of individual award-winning creatives working in Asia. 1237 creatives are ranked in order lead by Dentsu Inc Tokyo’s Haruko Tsutsui with 1560 ranking points (See pages 42-57 for ranking of individual copywriters and art directors.) The most awarded country in Asia is again Japan. Impressively Thailand has jumped up to #2 above Singapore (#3) and India (#4). Korea and Taiwan are both up, and the most disappointing performer is Malaysia - down to just 290 points. (See page 76). S E P T E M B E R 2 017

HOTTEST 25 AGENCIES IN ASIA 1 Dentsu Inc Tokyo (1/1)

5140

2 BBDO Bangkok (5/60)

2115

3 TBWA Hakuhodo Tokyo (11/24)

2055

4 Hakuhodo Inc Tokyo (4/2)

2050

5 Ogilvy & Mather Thailand (12/14)

1820

6 McCann Workgroup Mumbai (3/3)

1740

7 Ogilvy & Mather Singapore (2/16)

1580

8 BBDO Mumbai (8/77)

1555

9 CJ Worx Bangkok (41/96)

1515

10 Cheil Worldwide Seoul (9/18)

1440

11 BBH Singapore (85/96)

1315

Included in the Campaign Brief Asia Creative Rankings

12 TBWA Santiago Mangada Puno (24/19) 1075 13 TBWA Thailand (49/-)

1055

14 Ogilvy & Mather Hong Kong (23/9) 1030 15 Hakuhodo Kettle Tokyo (6/52)

990

16 Ogilvy & Mather Tokyo (10/-)

945

17 BBDO Malaysia (7/36)

930

London International Awards 2018 Entry System Open From: April - August

18 J Walter Thompson Bangkok (29/52) 810 19 ADK Taiwan (20/38)

805

20 Cheil Worldwide Hong Kong (43/52)

790

21 Ogilvy & Mather Mumbai (26/10)

770

22 Grey Group Singapore (13/17)

630

23 Grey’nJ United Bangkok (42/83)

625

Anyone involved in the creative process between the ages of 21 and 30 is eligible. For inquiries on how to participate in LIA's fully-funded educational program email: [email protected]

24 Saatchi & Saatchi Singapore (14/-) 620 25 Iyama Design Tokyo (20/61)

600

Total is 2016 + 2017 ranking points combined. Previous 2 years ranking position is in brackets S E P T E M B E R 2 017

[email protected] www.liaawards.com CAMPAIGN BRIEF

27


The award shows that count in the CB Asia Creative Rankings and the other stuff you should be aware of Just

like the various sporting

these Campaign Brief Asia Creative Rankings are based solely on performances over the August 2015 to July 2017 Award show year. If you win an award at one of the shows we include (see list below) you pick up points. What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows and the points associated with any award win are weighted in terms of difficulty and prestige to win. There is no submission or document received from agencies that is then judged. It is based only on the facts - ie. creative award wins. Importantly, we attribute an adjusted points value to each rankings,

Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a gold at Cannes Lions scores the same as a gold at Spikes Asia. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show, and adjust points, each year. As an example, award wins at Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts. The international shows count for more - for example, at the Cannes Lions, award wins are valued at: Grand Prix 75pts; Gold 60pts; Silver 40pts; and Bronze 30pts. D&AD is harder to succeed at, so the points attributed reflect that: Black Pencil 150pts; Yellow Pencil 100pts; Graphite Pencil 60pts; and

ADFEST

Grand Prix 100pts Gold 60pts Silver 40pts Bronze 30pts Finalist 15pts

SPIKES ASIA

CLIO AWARDS

Brief Creative Ranking magazine for distribution to all delegates at the Spikes Asia Festival held in Singapore each September. IMPORTANT NOTE: The results of 2017 Agency and Network Creative Rankings is a combined 2 year, rolling format. The shows that are included are: Ad Stars 2015 + 2016; Spikes Asia 2015 +2016; AWARD Awards 2016 + 2017; AdFest 2016 + 2017; Campaign Brief’s THE WORK 2016 + 2017; Clio Awards 2015 + 2016; London International Awards 2015 + 2016; New York Festivals 2016 + 2017; One Show 2016; D&AD 2016 + 2017; Cannes Lions 2016 + 2017. See points allocations below. IMPORTANT NOTE: The results of the 2017 Copywriters and Art Directors Creative Ranking and the Individual Country Agencies of the Year charts are calculated over ONE year - from Ad Stars 2016 to Cannes Lions 2017.

D&AD AWARDS

AWARD AWARDS

Grand Prix 100pts Gold 50pts Silver 40pts Bronze 30pts

AD STARS

ONE SHOW

CANNES LIONS

THE WORK

NY FESTIVALS

Acceptances into The Work 15pts



Advertising and for fans

Black 150pts Yellow 100pts Graphite 60pts Wood 25pts



CAMPAIGN BRIEF

LIA



28

Wood Pencil 25pts. As has always traditionally been the case with the Campaign Brief Asia Creative Rankings, Craft award wins (Print, Outdoor, Radio, Film Digital) are not included. The reason is we considered this to be “double dipping” from agencies. For example, highly awarded print campaigns - usually already winners in Print, Outdoor and Design categories - then are entered individually into, and go on to win, multiple craft awards. To include Craft skews the results of the Creative Rankings. We also don’t include Public Relations and Healthcare categories. Our Creative Ranking year starts each year with the Ad Stars Awards in August and ends with the Cannes Lions in June. The timing also allows us to each year produced a printed Campaign

Music for

Contact our music specialists on

[email protected] www.audionetwork.com


Awards won in Print + Outdoor Craft, Design Craft, Radio Craft, Film Craft, Digital Craft, Public Relations, Healthcare and Music categories are not included

S E P T E M B E R 2 017

Official music partner


THE HOTTEST AGENCIES IN ASIA RANK RANK 2017 2016

AGENCY

TOTAL Pts

RANK RANK 2017 2016

AGENCY

TOTAL Pts

RANK RANK 2017 2017

AGENCY

TOTAL Pts

RANK RANK 2017 2016

AGENCY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

Dentsu Inc Tokyo BBDO Bangkok TBWA Hakuhodo Tokyo Hakuhodo Inc Tokyo Ogilvy & Mather Thailand McCann Worldgroup Mumbai Ogilvy & Mather Singapore BBDO Mumbai CJ Worx Bangkok Cheil Worldwide Seoul Bartle Bogle Hegarty Singapore TBWA Santiago Mangada Puno Manila TBWA Thailand Ogilvy & Mather Hong Kong Hakuhodo Kettle Tokyo Ogilvy & Mather Tokyo BBDO Proximity Malaysia J Walter Thompson Bangkok ADK Taiwan Cheil Worldwide Hong Kong Ogilvy & Mather Mumbai Grey Group Singapore GreynJ United Bangkok Saatchi & Saatchi Singapore Iyama Design Tokyo Leo Burnett Bangkok McCann Erickson Tokyo Ogilvy & Mather Beijing Watts of Tokyo Innocean Worldwide Seoul Publicis Shanghai Tokyu Agency Tokyo Kinetic Singapore Hakuhodo Jakarta Leo Burnett Kuala Lumpur Taproot Dentsu Mumbai MullenLowe Singapore BBDO Pakistan Party Inc Tokyo Havas Worldwide Shanghai BBDO Guerrero Manila Leo Burnett Manila Leo Burnett Taiwan Leo Burnett Solutions Sri Lanka

5140 2115 2055 2050 1820 1740 1580 1555 1515 1440 1315 1075 1055 1030 990 945 930 810 805 790 770 630 625 620 600 575 555 540 535 530 515 510 505 490 460 445 435 390 365 355 350 340 335 305

45 46 46 48 49 50 51 51 53 54 55 56 56 58 58 60 61 62 63 64 65 65 65 65 69 70 70 72 72 72 75 76 77 78 78 80 80 80 83 83 85 85 85 85

Leo Burnett Jakarta Dentsu Singapore J Walter Thompson Shanghai Mori Inc Tokyo J Walter Thompson Beijing The Nine Shanghai Fred & Farid Shanghai Y&R Malaysia TBWA Shanghai Beacon/Leo Burnett Communications Tokyo Dentsu One Bangkok Beijing Dentsu China ADK Tokyo Cheil Worldwide Beijing MullenLowe Jakarta Monday Bangkok J Walter Thompson Tokyo Dentsu Y&R Tokyo Ogilvy & Mather Vietnam TBWA Singapore Serviceplan Korea Leo Burnett Mumbai TBWA Sri Lanka DDB Singapore Dentsu One Taiwan Dentsu Jayme Syfu Manila TBWA Kuala Lumpur Y&R Shanghai McCann + Spencer Hong Kong Emuni LLP Tokyo I&S BBDO Tokyo Dentsu Taiwan Bullett Tokyo BBDO Singapore Y&R Singapore McCann Worldgroup Philippines ACE Saatchi & Saatchi Manila Creative Juice Bangkok AKQA Shanghai Havas Worldwide Singapore J Walter Thompson Manila Happiness Saigon Ogilvy & Mather Taiwan Y&R Vietnam

295 290 290 285 280 270 265 265 260 255 250 240 240 235 235 225 220 215 205 200 190 190 190 190 185 175 175 170 170 170 165 155 150 145 145 140 140 140 135 135 130 130 130 130

89 90 90 90 93 93 93 96 97 98 98 98 98 98 98 98 105 105 105 105 109 109 111 111 111 111 111 111 117 117 117 120 120 122 122 122 122 122 122 122 122 122 131 131

Dentsu Indonesia J Walter Thompson Bangalore DDB Tribal Philippines BBDO Proximity Shanghai McCann Worldgroup Shanghai Y&R Beijing McCann Erickson Malaysia McCann Health New Delhi TBWA Mumbai Tencent Shenzhen Grey Group Mumbai Good Design Tokyo J Walter Thompson Taiwan Saatchi & Saatchi Hong Kong Ken Miki & Associates Tokyo Hufax Arts Taiwan BBDO Hong Kong Wieden & Kennedy Shanghai J Walter Thompson Singapore MullenLowe Vietnam Drill Inc Tokyo Ogilvy & Mather Malaysia Wieden & Kennedy New Delhi W Agency Shanghai Y&R Philippines Dentsu Thailand Mindshare Mumbai Dentsu Manila Publicis Mumbai Contract Gurgaon Mumbai Nitto Tokyo Work Singapore Ogilvy & Mather New Delhi F5 Shanghai Grey Group Hong Kong Inspire Advertising Taiwan Dentsu Kansai Osaka Hs Ad Seoul MullenLowe Lintas Mumbai Law + Kenneth Saatchi & Saatchi Mumbai J Walter Thompson Jakarta Projector Tokyo Cheil Worldwide Gurgaon Bartle Bogle Hegarty Shanghai

125 120 120 120 115 115 115 110 105 100 100 100 100 100 100 100 95 95 95 95 90 90 85 85 85 85 85 85 80 80 80 75 75 70 70 70 70 70 70 70 70 70 65 65

131 131 131 131 137 137 137 137 137 137 143 143 145 145 145 145 145 145 151 151 151 151 151 151 157 157 157 157 157 157 157 157 157 157 157 157 170 170 172 172 172 172 172 172

J Walter Thompson Hong Kong Innored Seoul Rediffusion Y&R Mumbai Grey Group Beijing McCann Worldgroup Bangkok Spa Hakuhodo Thailand Y&R Bangkok J Walter Thompson Mumbai Grey Group Bangladesh Leo Burnett Hong Kong Publicis JimenezBasic Manila Dentsu Mobius Singapore Tugboat Inc Tokyo DDB Mudra Mumbai Iris Worldwide Jakarta Mr Design Tokyo Tow Go Tokyo Do No Design Singapore Ogilvy & Mather Shanghai Phoenix Ogilvy & Mather Sri Lanka Toppan Printing Tokyo Publicis Guangzhou Out of The Box Delhi MullenLowe Bangkok PHD Shanghai Zenith Shanghai RK Swamy BBDO New Delhi AD&D Tokyo Frontage Tokyo OMD Singapore Havas Worldwide Taiwan Dentsu Sparks Jakarta Blue Digital Beijing Ayr Creative Tokyo Dentsu Chubu (Meitetsu) Nagoya Taku Satoh Design Tokyo Google Zoo Singapore Dentsu Webchutney Gurgaon LabBrand Shanghai Trio Isobar Shanghai Famous Innovations Mumbai Keio Agency Tokyo Wieden & Kennedy Tokyo Y&R Mongolia

30

1 5 11 4 12 3 2 8 41 9 85 24 49 23 6 10 7 29 20 43 26 13 42 14 20 38 24 18 16 17 34 14 22 56 112 43 36 19 30 56 72 65 - 27

CAMPAIGN BRIEF

56 109 72 30 112 - 32 28 98 109 56 131 35 76 62 43 85 153 48 98 - 131 65 40 89 - 38 78 85 33 50 - 37 131 153 - 109 50 102 122 - 78 65 50

S E P T E M B E R 2 017

63 - - 43 122 48 153 - - - 153 78 153 50 50 50 112 65 98 65 - 56 - 141 - 112 65 122 131 72 63 89 65 - - - 131 122 102 78 78 72 141 112

S E P T E M B E R 2 017

131 89 85 76 - - - 89 78 78 - 109 - 89 89 89 89 89 - - 122 - 98 98 - - - - - - - 153 102 102 102 102 - 153 - - - - - -

TOTAL Pts

65 65 65 65 60 60 60 60 60 60 55 55 50 50 50 50 50 50 45 45 45 45 45 45 40 40 40 40 40 40 40 40 40 40 40 40 35 35 30 30 30 30 30 30 CAMPAIGN BRIEF

31


RANK RANK 2017 2016

AGENCY

172 172 172 172 172 172 172 172 172 172 172 189 189 189 189 189 189 189 189 189 189 199 199 199 199 199 199 199 199

Ogilvy & Mather Manila Publicis Singapore Sapient Razorfish Singapore Viseum Singapore Prakit Advertising Thailand Anomaly Shanghai Saatchi & Saatchi Shanghai Red Fuse Communication Hong Kong CreativeLand Asia Mumbai PHD India Grand Deluxe Matsuyama Flame Inc Tokyo Six Inc Tokyo Naga DDB Tribal Kuala Lumpur McCann Erickson Singapore Genesis 12 Bangkok Toby NG Design Hong Kong Taiyo Kikaku Tokyo Dentsu Utama Malaysia Foreign Policy Design Group DDB Vietnam Brand Union Hong Kong DDB Hong Kong Enjin Inc Tokyo Iris Worldwide Singapore PHD Singapore Geometry Global Tokyo Epoch Tokyo Playground Seoul

- - - - - 112 112 141 112 112 112 - - - - - 122 122 122 122 153 - - - - - 153 131 131

TOTAL Pts

30 30 30 30 30 30 30 30 30 30 30 25 25 25 25 25 25 25 25 25 25 20 20 20 20 20 20 20 20

RANK RANK 2017 2016

AGENCY

199 199 209 209 209 209 209 209 209 209 209 209 209 209 209 209 223 223 223 223 223 223 223 223 223 223 223 223 223

Brand Sugar Taiwan Soho Square Bangkok Govt Singapore Heartbeat Creative Lab Taiwan Rabbit’s Tale Bangkok Storyteller Bangkok Tian Yu Kong Ad Shanghai J Walter Thompson New Delhi Ogilvy & Mather Bangalore Birdman Tokyo Draft Tokyo Peace Graphics Nagoya Krema Worldwide Seoul KT Seoul M&C Saatchi Malaysia Visionary Group Bangkok Mindshare Shanghai Bates CHI & Partners Indonesia TCP-TBWA Indonesia SK Planet Seoul Havas Ortega Manila Yell Advertising Bangkok Publicis Jakarta Dentsu Creative X Tokyo Nihon Keizai Advertising Tokyo Start Today Co Chiba Yomiko Advertising Tokyo Postvisual Seoul Lunch Communications Malaysia

131 131 - - - - 141 14 - 141 141 141 141 141 141 141 - - - - - - 153 153 153 153 153 153 153

TOTAL Pts

20 20 15 15 15 15 15 15 15 15 15 15 15 15 15 15 10 10 10 10 10 10 10 10 10 10 10 10 10

THE GOOD, THE BAD +THE UGLY OF 2017

The agencies that are making significant moves up the Creative Rankings + the ones that are on a significant downward spiral

MOST NOTABLE MOVES UP THE TABLE IN 2017 AGENCY

FROM

UP TO

CJ Worx Bangkok BBH Singapore TBWA Thailand TBWA Hakuhodo Tokyo Ogilvy & Mather Thailand TBWA Santiago Mangada Puno Ogilvy & Mather Hong Kong Cheil Worldwide Hong Kong Leo Burnett Kuala Lumpur

41 85 49 11 12 24 23 43 112

9 11 13 3 5 12 14 20 35

32

CAMPAIGN BRIEF

MOST NOTABLE MOVES DOWNWARDS IN 2017 AGENCY

BBDO Proximity Malaysia Grey Group Singapore Y&R Malaysia Saatchi & Saatchi Singapore Tokyu Agency Tokyo Watts of Tokyo TBWA Kuala Lumpur DDB Singapore Ogilvy & Mather Malaysia

FROM

DOWN TO

7 13 28 14 14 16 38 40 56

17 22 51 24 32 29 70 65 109 S E P T E M B E R 2 017

YOUR PRODUCTION PARTNER Chimney is a full service Production and Post Production company with 13 offices in 9 countries. We create exciting content for commercial and entertainment purposes. We love moving images and use our creative and technical expertise to tell engaging stories for our clients, in more than 60 countries every year.

LEVEL 5, 10-14 WATERLOO ST SURRY HILLS [email protected]

101A TELOK AYER STREET SINGAPORE [email protected]

WWW.CHIMNEYGROUP.COM


2016/17 ASIA REGIONAL AGENCY OF THE YEAR

DENTSU TOKYO

2016/17 SOUTHEAST ASIA AGENCY OF THE YEAR

BBDO BANGKOK

BBDO Bangkok Chairman and Chief Creative Officer Suthisak Sucharittanonta (right) and Deputy Chief Creative Officer Anuwat Nitipanont (left)

Dentsu Inc Tokyo Executive Creative Director Yuya Furukawa

34

CAMPAIGN BRIEF

1st Runner Up BBDO BANGKOK

1st Runner Up OGILVY & MATHER THAILAND

2nd Runner Up TBWA HAKUHODO TOKYO

2nd Runner Up McCANN WORLDGROUP MUMBAI S E P T E M B E R 2 017

S E P T E M B E R 2 017

CAMPAIGN BRIEF

35


TOP 20 MOST AWARDED CREATIVE DIRECTORS IN ASIA 2016-17

1

Yuya Furukawa Dentsu Inc. Tokyo

5

Wisit + Nopodol Ogilvy Bangkok

13

Veradis Vinyaratn TBWA Thailand

Prasoon Joshi McCann Mumbai

Reed Collins

6

14

Ogilvy Hong Kong

2

Suthisak Sucharittanonta BBDO Bangkok

Eugene Cheong Ogilvy Singapore

Kentaro Kimura

7

15

Hakuhodo Kettle Tokyo

Josy Paul BBDO Mumbai

Ajab Samrai Ogilvy Japan

8

16

Kazoo Sato TBWA Hakuhodo Tokyo

9

Saharath Sawadatikom CJ Worx Bangkok

CK Tan

17

Ex Ogilvy Malaysia

Wain Choi Cheil Korea

Satit Jantawiwat

3

10

18

Ex J Walter Thompson Thailand

4

Masaru Kitakaze Hakuhodo Tokyo

Scott McClelland

11

Ex BBH Singapore

Richard Yu ADK Taiwan

19

Melvin Mangada

12

TBWA SMP Philippines

Paul Chan

20

Cheil Hong Kong

CREATIVE NEWS EVERYDAY WWW.CAMPAIGNBRIEFASIA.COM 36

CAMPAIGN BRIEF

S E P T E M B E R 2 017

S E P T E M B E R 2 017

CAMPAIGN BRIEF

37


ASIA’S MOST CREATIVE NETWORKS

DENTSU Yuya Furukawa

Rank Agency Points 1 Dentsu Tokyo 5140 36 Taproot Dentsu Mumbai 445 39 Party Inc Tokyo 365 46 Dentsu Singapore 290 48 Mori Inc Tokyo 285

Rank 55 56 69 70 76

1

Agency Points Dentsu One Bangkok 250 Beijing Dentsu China 240 Dentsu One Taiwan 185 Dentsu JaymeSyfu Manila 175 Dentsu Taiwan 155

OGILVY & MATHER Eugene Cheong

Rank Agency 5 Ogilvy Thailand 7 Ogilvy Singapore 14 Ogilvy Hong Kong 16 Ogilvy Tokyo 21 Ogilvy Mumbai

Points 1820 1582 1030 945 770

Rank 28 63 85 109 120

Agency Ogilvy Beijing Ogilvy Vietnam Ogilvy Taiwan Ogilvy Malaysia Ogilvy New Delhi

2 Points 540 205 130 90 75

ASIA’S MOST AWARDED NETWORKS (2016-2017)

RANK

1 2 3 4 5 6 7 8 9 10 11

NETWORK

Dentsu (3/1) Ogilvy & Mather (1/2) BBDO (2/3) TBWA (6/6) Hakuhodo (4/7) McCann Worldgroup (5/5) Leo Burnett (10/11) Cheil Worldgroup (7/14) J Walter Thompson (12/9) Grey Group (8/13) Y&R (8/4)

TOTAL

8150 7382 5905 5265 3590 3030 2815 2530 2335 1550 1535

RANK

NETWORK

12 13 14 15 16 17 18 19 20 21 22

Bartle Bogle Hegarty (-/-) 1380 ADK (13/16) 1045 Saatchi & Saatchi (11/15) 960 MullenLowe Group (15/8) 880 Publicis (-/-) 735 Havas Worldwide (-/-) 540 Innocean Worldwide (14/-) 530 DDB (16/10) 430 Wieden & Kennedy (-/-) 210 Serviceplan Group (-/-) 190 AKQA (-/-) 135

TOTAL

Total is 2016 + 2017 ranking points combined. Previous 2 years ranking position is in brackets 38

CAMPAIGN BRIEF

S E P T E M B E R 2 017

BBDO Danny Searle

Rank Agency Points 2 BBDO Bangkok 2115 8 BBDO Mumbai 1555 17 BBDO Malaysia 930 38 BBDO Pakistan 390 41 BBDO Guerrero Manila 350 S E P T E M B E R 2 017

Rank 75 78 90 105 157

3

Agency I&S BBDO Tokyo BBDO Singapore BBDO Shanghai BBDO Hong Kong RK Swamy BBDO Delhi

Points 165 145 120 95 40

TBWA Nils Andersson

Rank Agency Points 3 TBWA Hakuhodo Tokyo 2055 12 TBWA SMP Philippines 1075 13 TBWA Thailand 1055 53 TBWA Shanghai 260 64 TBWA Singapore 200

Rank 65 70 80 97 223

4

Agency Points TBWA Sri Lanka 190 TBWA Kuala Lumpur 175 Creative Juice Bangkok 140 TBWA Mumbai 105 TCP-TBWA Indonesia 10 CAMPAIGN BRIEF

39


HAKUHODO Masaru Kitakase

5

Rank Agency Points 4 Hakuhodo Tokyo 2050 15 Hakuhodo Kettle Tokyo 990 34 Hakuhodo Jakarta 490 137 SPA Hakuhodo Bangkok 60

Lo Sheung Yan

40

CAMPAIGN BRIEF

Points 810 290 280 220 130

Prasoon Joshi

Rank Agency 6 McCann Mumbai 27 McCann Tokyo 72 McCann + Spencer HK 80 McCann Philippines 93 McCann Shanghai

J. WALTER THOMPSON

Rank Agency 18 JWT Bangkok 46 JWT Shanghai 49 JWT Beijing 61 JWT Tokyo 85 JWT Manila

McCANN WORLDGROUP

Rank 90 98 105 117 122

Agency JWT Bangalore JWT Taiwan JWT Singapore Contract Mumbai JWT Jakarta

Points 1740 555 170 140 115

9 Points 120 100 95 80 70

Rank 95 96 137 189

6

Agency Points McCann Malaysia 115 McCann Health New Delhi 110 McCann Bangkok 60 McCann Singapore 25

GREY GROUP

LEO BURNETT Sompat Trisadikun

Rank Agency 26 Leo Burnett Bangkok 35 Leo Burnett Malaysia 42 Leo Burnett Manila 43 Leo Burnett Taiwan 44 Leo Burnett Sri Lanka

Points 575 460 340 335 305

10

Rank Agency Points 22 Grey Singapore 630 23 Grey’nJ United Bangkok 625 98 Grey Mumbai 100 122 Grey Hong Kong 70 131 Grey Beijing 65

Rank Agency 137 Grey Bangladesh

Points 60

S E P T E M B E R 2 017

Rank Agency Points 45 Leo Burnett Jakarta 295 54 Beacon Leo Burnett Tokyo 255 65 Leo Burnett Mumbai 190 137 Leo Burnett Hong Kong 60

Y&R

Jureeporn Thaidumrong

7

CHEIL WORLDGROUP Wain Choi

Rank Agency 10 Cheil Seoul 20 Cheil Hong Kong 58 Cheil Beijing 131 Cheil Gurgaon

11

Points 1440 790 235 65

12

BARTLE BOGLE HEGARTY

Marcus Rebeschini

Rank Agency 51 Y&R Malaysia 60 Monday Bangkok 62 Dentsu Y&R Tokyo 72 Y&R Shanghai 78 Y&R Singapore S E P T E M B E R 2 017

Points 265 225 215 170 145

Rank Agency Points 85 Y&R Vietnam 130 93 Y&R Beijing 115 111 Y&R Philippines 85 131 Rediffusion Y&R Mumbai 65 137 Y&R Bangkok 60

8

Joakim Borgstrom

Rank Agency 11 BBH Singapore 131 BBH Shanghai

Points 1315 65

CAMPAIGN BRIEF

41


THE 1237 MOST AWARDED CREATIVES IN ASIA 2017 20 HOTTEST CREATIVES IN ASIA - 2017 1 Haruko Tsutsui

Dentsu Tokyo

1560

2 Marina Danjo

Dentsu Tokyo

1475

3 Yoshihiro Yagi

Dentsu Tokyo

1385

4 Daisuke Hatakeyama

Creative Power 1260

5 Aste Gutierrez

BBH Singapore

1185

5 Matteo Catanese

BBH Singapore

1185

5 Zac Ong

BBH Singapore

1185

8 Kris Garford Spindler

Ogilvy Thailand 1105

9 Scott Lehman

Lehman Ad Tokyo 1095

10 Saharath Sawadatikorn CJ Worx Bangkok 1090 11 Norihito Takahashi

TBWA\Hakuhodo 1085

11 Yoshihiro Kono

TBWA\Hakuhodo 1085

13 Nittaya Chananukul

CJ Worx Bangkok 1000

Dentsu Tokyo

Daisuke Hatakeyama

CJ Worx Bangkok 970

16 Kunanun Manusutthipong TBWA Thailand

960

16 Ronnapop Chaiyanant

TBWA Thailand

960

18 Nopadol Srikieatikajohn Ogilvy Thailand

930

18 Wisit Lumsiricharoenchoke Ogilvy Thailand

930

20 Chanatthapol Tiensri

900

TBWA Thailand

Ranking + Total Points is for 2017 Awards season - Starting with Ad Stars Awards in August 2016 and ending with Cannes Lions in June 2017. 42

CAMPAIGN BRIEF

4

Creative Power Unit Tokyo

13 Rattasak Mututanondh CJ Worx Bangkok 1000 15 Thanasorn Janekankit

1

Haruko Tsutsui

10

Saharath Sawadatikorn CJ Worx Bangkok

16

Kunanun Manusutthipong TBWA Thailand

5

Aste Gutierrez BBH Singapore

11

Norihito Takahashi

Marina Danjo Dentsu Tokyo

BBH Singapore

Yoshihiro Kono

TBWA Hakuhodo Tokyo

16

Ronnapop Chaiyanant TBWA Thailand

S E P T E M B E R 2 017

5

Matteo Catanese

11

TBWA Hakuhodo Tokyo

18

Nopadol Srikieatikajohn Ogilvy Thailand

S E P T E M B E R 2 017

2 5

Zac Ong BBH Singapore

Nittaya Chananukul

13

CJ Worx Bangkok

18

Wisit Lumsiricharoenchoke Ogilvy Thailand

3

Yoshihiro Yagi Dentsu Tokyo

8

Kris Garford Spindler Ogilvy Thailand

13

Rattasak Mututanondh CJ Worx Bangkok

20

Chanatthapol Tiensri TBWA Thailand

Scott Lehman Lehman Ad Tokyo

9

15

Thanasorn Janekankit CJ Worx Bangkok

SEE THE FULL RANKING OF THE 1237 INDIVIDUAL CREATIVES WHO WON AWARDS IN THE 2017 AWARDS SEASON OVER PAGE

[

CAMPAIGN BRIEF

43


RANK 2017

1 2 3 4 5 5 5 8 9 10 11 11 13 13 15 15 17 18 18 20 20 22 23 24 25 26 26 26 26 30 31 32 33 34 34 36 37 38 39 40 41 42 43 44 44 46 47 48 48 48 48 52 53 53 55 55 44

NAME

AGENCY

Haruko Tsutsui Dentsu Tokyo Marina Danjo Dentsu Tokyo Yoshihiro Yagi Dentsu Tokyo Daisuke Hatakeyama Creative Power Unit Tokyo Aste Gutierrez BBH Singapore Matteo Catanese BBH Singapore Zac Ong BBH Singapore Kris Garford Spindler Ogilvy & Mather Thailand Scott Lehman Lehman Ad Tokyo Saharath Sawadatikorn CJ Worx Bangkok Norihito Takahashi TBWA\Hakuhodo Tokyo Yoshihiro Kono TBWA\Hakuhodo Tokyo Nittaya Chananukul CJ Worx Bangkok Rattasak Mututanondh CJ Worx Bangkok Kunanun Manusutthipong TBWA Thailand Ronnapop Chaiyanant TBWA Thailand Thanasorn Janekankit CJ Worx Bangkok Nopadol Srikieatikajohn Ogilvy & Mather Thailand Wisit Lumsiricharoenchoke Ogilvy & Mather Thailand Chanatthapol Tiensri TBWA Thailand Ponapat Bhakkalin TBWA Thailand Nobuhiro Arai TBWA\Hakuhodo Tokyo Taiji Kimura Dentsu Tokyo Veradis Vinyaratn TBWA Thailand Suthisak Sucharittanonta BBDO Bangkok Balakrishna Gajelli BBDO Mumbai Hemant Shringy BBDO Mumbai Sandeep Sawant BBDO Mumbai Umma Saini BBDO Mumbai Puripong Limwanatipong Ogilvy & Mather Thailand Nattakong Jaengsem Ogilvy & Mather Thailand Yutachai Thumsuwan Ogilvy & Mather Thailand Paul Chan Cheil Worldwide Hong Kong Charnpanu Suchaxaya J Walter Thompson Bangkok Nopharit Dusadeedumkoeng J Walter Thompson Bangkok Nils Andersson TBWA Asia Chihiro Kato Dentsu Tokyo Supachai Toemtechatpong J Walter Thompson Bangkok Yuta Okuyama Hakuhodo Tokyo Toby Hong Cheil Worldwide Hong Kong Anawat Nitipanont BBDO Bangkok Ivan Au Cheil Worldwide Hong Kong Chow Kok Keong Hakuhodo Indonesia Bryan S. Siy TBWA\SMP Philippines Masashi Fujita Dentsu Tokyo Santosh Padhi Taproot Dentsu Mumbai Nolan Fabular TBWA\SMP Philippines John Ed de Vera TBWA\SMP Philippines Kenta Isobe Dentsu Tokyo Nikko Pascua TBWA\SMP Philippines Taiki Kawase Dentsu Tokyo Guilet James Libby Dentsu Singapore Ram Mendoza TBWA\SMP Philippines Sompat Trisadikun Leo Burnett Thailand Cloudy Wu Havas Shanghai Emily Liu Havas Shanghai

CAMPAIGN BRIEF

TOTAL Pts

RANK 2017

1560 1475 1385 1260 1185 1185 1185 1105 1095 1090 1085 1085 1000 1000 960 960 970 930 930 900 900 895 875 830 760 715 715 715 715 650 640 590 540 530 530 515 495 470 460 450 430 370 365 340 340 325 320 310 310 310 310 295 290 290 285 285

55 55 55 55 55 55 55 64 64 64 64 68 68 68 68 68 73 73 73 73 77 78 79 79 81 81 81 84 84 84 84 88 88 88 91 92 93 94 94 94 94 94 94 100 100 100 100 100 100 106 106 108 108 108 108 108

NAME

AGENCY

TOTAL Pts

Hanmin Ming Havas Shanghai Jeff Zhang Havas Shanghai Kiddy Wang Havas Shanghai Roc Wong Havas Shanghai Sam Jiang Havas Shanghai Vincent Jiang Havas Shanghai Will Yang Havas Shanghai Archit Gadiyar McCann Worldgroup Mumbai Pranav Bhide McCann Worldgroup Mumbai Sharmad Khambekar McCann Worldgroup Mumbai Trevor Lim Dentsu Singapore Hyungkyun Oh Cheil Worldwide Seoul Sungphil Hwang Cheil Worldwide Seoul Taeyul Ko Cheil Worldwide Seoul Takaya Masuda TBWA\Hakuhodo Tokyo Tetsuya Umeda TBWA\Hakuhodo Tokyo Akira Suzuki Dentsu Tokyo Jody Xiong The Nine Shanghai Togo Kida Dentsu Tokyo Yoshinaka Ono Dentsu Tokyo Nattagorn Thairattanasuwan BBDO Bangkok Joshua Prakasa Hakuhodo Indonesia Thiti Boonkerd BBDO Bangkok Vachira Pashekrepapon BBDO Bangkok Aakar Jain McCann Worldgroup Mumbai Ajab Samrai Ogilvy & Mather Japan Apurva Muranjan McCann Worldgroup Mumbai Gumpon Laksanajinda Ogilvy & Mather Thailand Harshada Shinde Ogilvy & Mather Mumbai Mahesh Ambaliya Ogilvy & Mather Mumbai Nirav Khant Ogilvy & Mather Mumbai Koji Iyama Iyama Design Tokyo Mayuko Watanabe Iyama Design Tokyo Panupak Siripakdee BBDO Bangkok Vaibhava Bhatnagar McCann Worldgroup Mumbai Tony Fan TBWA Shanghai Park Wannasiri BBDO Bangkok Bill Yom Serviceplan Korea Daniel Kee MullenLowe Singapore Jung-seok Lee Serviceplan Korea Lili Jiang Cheil Worldwide Hong Kong Shivam Ingle Taproot Dentsu Mumbai Shraddha Jagtap Taproot Dentsu Mumbai Bell Bai ADK Taiwan Chalit Manuyakorn BBDO Bangkok Peter Oh BBDO Bangkok Ryu Liu ADK Taiwan Sithum Walter BBDO Bangkok Yusuke Koyanagi Dentsu Tokyo Candy Chen The Nine Shanghai Mike Pearson Ogilvy & Mather Hong Kong Kentaro Kobayashi Dentsu Y&R Tokyo Manamai Rodpetch BBDO Bangkok Nicholas Kosasih Hakuhodo Indonesia Pitha Udomkanjananan BBDO Bangkok Shi Ping Ong Cheil Worldwide Hong Kong

285 285 285 285 285 285 285 280 280 280 280 275 275 275 275 275 270 270 270 270 265 260 255 255 250 250 250 245 245 245 245 240 240 240 235 230 225 220 220 220 220 220 220 215 215 215 215 215 215 210 210 205 205 205 205 205

S E P T E M B E R 2 017

“We Prep. You Cook.” Birds Eye Deli Chips Directed by Simon Harsent

ARTIST MADE SINCE 2008

Danny Eastwood / Simon Harsent / Chris Ireland / Sean Izzard Ingvar Kenne / Juliet Taylor / Krystle Wright thepoolcollective.com


RANK 2017

108 108 108 116 116 116 116 116 116 116 116 124 124 124 127 127 127 127 127 127 133 133 133 133 133 138 138 140 140 140 143 143 143 143 143 148 148 148 148 148 148 148 148 156 156 156 156 156 156 156 156 156 156 166 166 166 46

NAME

AGENCY

Shinichi Sasaki Dentsu Y&R Tokyo Wilson Ang Cheil Worldwide Hong Kong Yuki Fuse Dentsu Y&R Tokyo Chino Yamaguchi TBWA\Hakuhodo Tokyo Goodman Law TBWA Shanghai Han Gao TBWA Shanghai Kantapon Metheekul BBDO Bangkok Takahiro Hosoda TBWA\Hakuhodo Tokyo Takuya Ozaki TBWA\Hakuhodo Tokyo Xiaoliu Yang TBWA Shanghai Zizi Shi TBWA Shanghai Asawin Tejasakulsin Ogilvy & Mather Thailand Kazuhiro Shimura Dentsu Tokyo Ricardo Adolfo Ogilvy & Mather Japan Andrew Ho MullenLowe Singapore Ashish Nath McCann Worldgroup Mumbai Chatchanit Yenjai BBDO Bangkok Kusuma Ruchakityanon BBDO Bangkok Pakorn Inthacha BBDO Bangkok Tiabtawan Limjittrakorn BBDO Bangkok Aira Lim Kinetic Singapore Claire Lim Kinetic Singapore Pann Lim Kinetic Singapore Renn Lim Kinetic Singapore Timothy Li Cheil Worldwide Hong Kong David Stevanov Ogilvy & Mather Singapore Vince Lee Hakuhodo Indonesia Ed Hsieh Leo Burnett Taiwan Karl Kuo Leo Burnett Taiwan Tim Lee Leo Burnett Taiwan Apoorva Jain Taproot Dentsu Mumbai Hiroshi Ichikura Dentsu Tokyo Piyush Gupta Taproot Dentsu Mumbai Supalerk Silarangsri Ogilvy & Mather Thailand Waca Sakamoto Dentsu Tokyo Alex Tan MullenLowe Singapore Ang Sheng Jin MullenLowe Singapore Jin Yang Leo Burnett Taiwan Malcolm Pryce Ogilvy & Mather Hong Kong Noel San Juan Leo Burnett Manila Ratanaparn Songsermsawad GreynJ United Bangkok Si Tan Beijing Dentsu China Sid Luzentales Leo Burnett Manila Ariel Wei ADK Taiwan Delong He J Walter Thompson Beijing Elaine Li Ogilvy & Mather Hong Kong Kok Seng Hakuhodo Indonesia Nicole Cheng ADK Taiwan Sean Tsai Dentsu Taiwan Stratos Efstathiou Ogilvy & Mather Hong Kong Theresa Ong J Walter Thompson Beijing Vivian Lam Ogilvy & Mather Hong Kong Xue Wang J Walter Thompson Beijing Gianluca Crudele Brand Union Hong Kong Murphy Chou Leo Burnett Taiwan Naoki Ito Party Tokyo

CAMPAIGN BRIEF

TOTAL Pts

205 205 205 200 200 200 200 200 200 200 200 195 195 195 190 190 190 190 190 190 185 185 185 185 185 180 180 170 170 170 165 165 165 165 165 160 160 160 160 160 160 160 160 155 155 155 155 155 155 155 155 155 155 150 150 150

RANK 2017

169 169 169 169 169 174 174 174 174 174 174 174 174 174 174 174 185 185 185 185 185 190 190 190 190 190 190 190 190 190 190 200 200 200 200 200 200 200 207 207 207 207 207 207 207 207 215 215 215 215 215 215 215 215 215 215

NAME

AGENCY

TOTAL Pts

Amy Thompson Ogilvy & Mather Hong Kong 145 Jia Kim Cheil Worldwide Seoul 145 Junichi Kurata Hakuhodo Tokyo 145 Kitty Chan Brand Union Hong Kong 145 Misa Hirai Hakuhodo Tokyo 145 Aritra Dutta Ogilvy & Mather Singapore 140 Arnon Kantawang GreynJ United Bangkok 140 Fajar N.F. Hakuhodo Indonesia 140 Irsyad Sidharta Hakuhodo Indonesia 140 Kevin Wijaya Ogilvy & Mather Singapore 140 Kyle Sha Publicis Shanghai 140 Lilian Zhu Publicis Shanghai 140 Meng-Yuan Chou Dentsu Taiwan 140 Morihiro Harano Mori Inc Tokyo 140 Romulus Petcan Publicis Shanghai 140 Yusuke Imai Dentsu Tokyo 140 Augustus Sung Ogilvy & Mather Singapore 135 Fajar Kurnia Saatchi & Saatchi Singapore 135 Hoh Woon Siew Hakuhodo Indonesia 135 Jeremy Chiua Saatchi & Saatchi Singapore 135 Veerawin Suksantinunt GreynJ United Bangkok 135 Giho Lee Cheil Worldwide Seoul 130 Hyelim Heo Cheil Worldwide Seoul 130 Jihwan Park Cheil Worldwide Seoul 130 Jisu Won Cheil Worldwide Seoul 130 Katsunori Nishino J2 Complex Tokyo 130 Manabu Hoshino Beijing Dentsu China 130 Selwyn Low J Walter Thompson Shanghai 130 Sunga Choi Cheil Worldwide Seoul 130 Supakit Yindeeanant GreynJ United Bangkok 130 Wijeon Lee Cheil Worldwide Seoul 130 Dana Lim Saatchi & Saatchi Singapore 125 Paruj Daorai Leo Burnett Thailand 125 Prateek Bhardwaj McCann Worldgroup Mumbai 125 Priyanka Sabberwal McCann Worldgroup Mumbai 125 Thanachpath Ratanaborvornsethi Leo Burnett Thailand 125 Ukrit Karnsomwan Leo Burnett Thailand 125 Xiaochun Chen Beijing Dentsu China 125 Agnello Dias Taproot Dentsu Mumbai 120 Ashwin Lingan J Walter Thompson Bangalore 120 Chihiro Konno Party Tokyo 120 Hono Nakano McCann Worldgroup Tokyo 120 Natsumi Iwasaki McCann Worldgroup Tokyo 120 Pradeep Ravindran J Walter Thompson Bangalore 120 Supachai Toemtechatpong McCann Worldgroup Thailand 120 Takanori Ikemoto Dentsu Tokyo 120 Andy Reynolds Brand Union Hong Kong 115 Anna Yang J Walter Thompson Shanghai 115 Fai Leung Cheil Worldwide Hong Kong 115 Guy Lewis MullenLowe Singapore 115 Hayden Yuhyun Lee Cheil Worldwide Seoul 115 Hsien Chao J Walter Thompson Shanghai 115 Joohee Lee Cheil Worldwide Seoul 115 Justin Leung J Walter Thompson Shanghai 115 Maan Bautista McCann Worldgroup Philippines 115 Martin Coppola MullenLowe Singapore 115 S E P T E M B E R 2 017


RANK 2017

215 215 215 228 228 228 228 228 228 228 228 228 228 228 239 239 239 239 239 239 239 239 239 239 239 239 239 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 252 277 277 277 277 48

NAME

AGENCY

TOTAL Pts

Matthana Saetiaw GreynJ United Bangkok 115 Subun Khow Dentsu One Bangkok 115 Worrawan Chailert GreynJ United Bangkok 115 Chiharu Ozaki McCann Worldgroup Tokyo 110 Francesca Van Haverbeke Ogilvy & Mather Japan 110 Gabriel Gherca Publicis Shanghai 110 Harper Chuang Dentsu Taiwan 110 Joel Cruz Ogilvy & Mather Japan 110 Ryosuke Yoshitomi McCann Worldgroup Tokyo 110 Shotaro Adachi McCann Worldgroup Tokyo 110 Soumya Shiva Nagabhushan McCann Health New Delhi 110 Urvashi Das McCann Health New Delhi 110 Yasuaki Kurata McCann Worldgroup Tokyo 110 Yuki Saito McCann Worldgroup Tokyo 110 Abi Capa TBWA\SMP Philippines 105 David Guerrero BBDO Guerrero Manila 105 Emi Kaminaga Dentsu Tokyo 105 Jacky Hsu ADK Taiwan 105 Jojo Hsu ADK Taiwan 105 Kyosuke Fukuoka Dentsu Tokyo 105 Morning Yu ADK Taiwan 105 Nuttanan Vacharaprechasakul Monday Bangkok 105 Pakorn Siripol Monday Bangkok 105 Phianphon Sittichaidecha Publicis Shanghai 105 Viraj Chouhan Y&R Singapore 105 Vivi Ro ADK Taiwan 105 Worarit Boonpirom Ogilvy & Mather Thailand 105 Buji Ng Ogilvy & Mather Hong Kong 100 Fran Palines McCann Worldgroup Philippines 100 Geetanjali Jaiswal Ogilvy & Mather Mumbai 100 Harshik Suraiya Ogilvy & Mather Mumbai 100 Hisashi Tanaka Dentsu Tokyo 100 Hisayoshi Hayashi Party New York 100 Hyekyung Jung Cheil Worldwide Seoul 100 Hyeonuk Kim Cheil Worldwide Seoul 100 Jakkaphong Kirdtongkum Leo Burnett Thailand 100 Jason Jin TBWA Shanghai 100 Junho Lee Cheil Worldwide Seoul 100 Kerwin Choy Ogilvy & Mather Hong Kong 100 Lyusuk Jung Cheil Worldwide Seoul 100 Marcos Gemal Ogilvy & Mather Singapore 100 Ming Bong Saatchi & Saatchi Singapore 100 Nahil Kang Cheil Worldwide Seoul 100 Randy Rahaja Saatchi & Saatchi Singapore 100 Sanghyun Nam Cheil Worldwide Seoul 100 Sangjun Park Cheil Worldwide Seoul 100 Skon Khanawuthikan Leo Burnett Thailand 100 Sungwan Won Cheil Worldwide Seoul 100 Sunkyu Kang Cheil Worldwide Seoul 100 Tatsuki Ikezawa Hakuhodo Tokyo 100 Wan Heo Cheil Worldwide Seoul 100 Yongsoon Yim Cheil Worldwide Seoul 100 Aiya Chu Publicis Shanghai 95 Boon Tan Y&R Singapore 95 Gerald Jian Y&R Singapore 95 Jabez Koh Y&R Singapore 95

CAMPAIGN BRIEF

RANK 2017

277 277 277 277 277 277 277 277 277 277 277 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 292 314 314 314 314 314 314 314 314 314 314 314 314 314 327 327 327 327 327 327 327 327 335 335

NAME

AGENCY

TOTAL Pts

Janet Zhu Publicis Shanghai Keshav Bhat Havas Singapore King Wang Publicis Shanghai Neng Lim Y&R Singapore Raymond Zhang Publicis Shanghai Shawn Xiong Publicis Shanghai Steven Li Publicis Shanghai Thanawat Chongmahakul Ogilvy & Mather Thailand Yolanda Zheng Publicis Shanghai Yong Ping Loo Ogilvy & Mather Singapore Yuki Yokoi Hakuhodo Tokyo Abby Tai Leo Burnett Kuala Lumpur Akira Shima Shiseido Tokyo Fabio Montero Ogilvy & Mather Singapore James Holman TBWA Singapore Kanlayanee Pratuangjid GreynJ United Bangkok Kazuya Nakajima Drill Tokyo Kazuya Tanino J Walter Thompson Japan Keizo Mugita J Walter Thompson Japan Kentaro Sagara Dentsu Tokyo Li Dan Tencent China Li Hang Tencent China Makiko Isaka Tanayama Ad Tokyo Masato Kosukegawa Shiseido Tokyo Mihiro Odake J Walter Thompson Japan Natkanate Ruengrujmethakul Ogilvy & Mather Thailand Nuno Pestana Teixeria TBWA Singapore Phacharanath Jamornchureekun Ogilvy & Mather Thailand Saumya Aggarwal Grey Group Mumbai Taywin Navakunsuntorn GreynJ United Bangkok Wang Ying Tencent China Wing Jing Wei Leo Burnett Kuala Lumpur Wu Xili Tencent China Ankita Tobit Wieden & Kennedy Delhi Anyaa Dev Wieden & Kennedy Delhi Ashok Karkala Ogilvy & Mather Mumbai Chris Soh Saatchi & Saatchi Singapore Dai Tanaka Hakuhodo Tokyo Dingdong Baes Leo Burnett Manila Fabio Santos MullenLowe Singapore Jax Jung Cheil Worldwide Seoul Jun Oizumi Beacon Leo Burnett Tokyo Kazuya Yamazaki Hakuhodo Tokyo Manuel Villafania TB 314 WA\SMP Philippines Mohamed Rizwan Wieden & Kennedy Delhi Vinay Pawaskar Ogilvy & Mather Mumbai Farhan Darma Havas Singapore Jing Qiu BBDO Singapore Kapil Batra McCann Worldgroup Mumbai Kevin Tosi Havas Singapore Mark Fillon Havas Singapore Puji Bagio Hakuhodo Indonesia Ryan Liao Dentsu Taiwan Ryoko Nagamatsu Hakuhodo Tokyo Andy Fenning Ogilvy & Mather Japan Chino Jayme TBWA\SMP Philippines

95 95 95 95 95 95 95 95 95 95 95 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 90 85 85 85 85 85 85 85 85 85 85 85 85 85 80 80 80 80 80 80 80 80 75 75

S E P T E M B E R 2 017

RANK 2017

335 335 335 335 335 335 335 335 335 335 335 335 335 335 335 335 335 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 354 379 379 379 379 379 379 379 379 379 379 379 379 379 379 S E P T E M B E R 2 017

NAME

Eugene Cheong Gary Amante Hui Yao Jinwoo Ryu Kanokwan Chatkaewmanee Keeratie Chaimungkalo Koji Kanzaki Maiya Weister Maureen Tan Nutt Jeerawattanarak Passapol Limpisirisan Rachel Yulo Rey Tiempo Taichi Tamaki Thanawat Sakunnanthiphat Wiboon Leepakpreeda Wikorn Rojarayanont Adams Fan Bob Ward Danny Low Derek Lui Drea Dizon Fan He Gia Leuteria Hiroshi Koike Jackie Wong Javey Villones Jeffery MC Wong Jeffery Wong Jesse Lee Jonathan Lim Joshua Lim Keith Lam Kelvin Co Leslie Cua Linnert Vedts Maan Bautista Paul Busschau Ritta Deng Sara West Sotaro Akira Therese Liboro Atsushi Otaki Benjamin Tan Chun Nam Li Fahmi Rahmadiputra Jeremy Ng Joni Chou Kenneth Chao Kittisak Poonnotok Kitty Chan Laurent Leccia Lenny Li Lesley Fung Luke Xiong Nao Hirano

AGENCY

TOTAL Pts

Ogilvy & Mather Singapore Dentsu Jayme Syfu Philippines Publicis Shanghai Cheil Worldwide Seoul GreynJ United Bangkok Leo Burnett Thailand Dentsu Tokyo Ogilvy & Mather Japan Ogilvy & Mather Thailand BBDO Bangkok Monday Bangkok BBDO Guerrero Manila Dentsu Jayme Syfu Philippines Dentsu Tokyo Monday Bangkok Monday Bangkok CJ Worx Bangkok F5 Shanghai Hakuhodo Tokyo F5 Shanghai AKQA Shanghai J Walter Thompson Philippines W Shanghai J Walter Thompson Philippines Dentsu Tokyo Grey Group Hong Kong J Walter Thompson Philippines Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong AKQA Shanghai Grey Group Hong Kong F5 Shanghai J Walter Thompson Philippines Happiness Saigon Vietnam J Walter Thompson Philippines Happiness Saigon Vietnam Grey Group Hong Kong Happiness Saigon Vietnam Hakuhodo Tokyo Dentsu Jayme Syfu Philippines Dentsu Tokyo Y&R Singapore BBDO Hong Kong Leo Burnett Indonesia Ogilvy & Mather Singapore Inspire Advertising Taiwan BBDO Hong Kong BBDO Singapore Ogilvy & Mather Hong Kong Fred & Farid Shanghai J Walter Thompson Beijing BBDO Hong Kong J Walter Thompson Beijing Dentsu Tokyo

75 75 75 75 75 75 75 75 75 75 75 75 75 75 75 75 75 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 65 65 65 65 65 65 65 65 65 65 65 65 65 65

RANK 2017

379 379 379 379 379 379 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 399 442 442 442 442 442 442 442

NAME

AGENCY

TOTAL Pts

Peggy Hsieh Inspire Advertising Taiwan Richard Sorensen Ogilvy & Mather Hong Kong Singgih Nugroho Leo Burnett Indonesia Slash Yin Inspire Advertising Taiwan Wenxuan Hou J Walter Thompson Beijing Yusuke Sato Dentsu Tokyo Apoorva Arun Kale Y&R Thailand Bobby Pawar Publicis Mumbai Chinmay Raut TBWA India Mumbai Cholada Pengprapatna GreynJ United Bangkok Dai Kobayashi Dentsu Tokyo Deepika Ravishankar J Walter Thompson Bangalore Dethritt Limsiriphan TBWA Thailand Dowrai Khantigul Ogilvy & Mather Thailand Gene Brutty Google Zoo Tokyo Hiroyuki Kato Dentsu Tokyo Isabel Martinez Madrid MullenLowe Singapore J E Marendra Hakuhodo Indonesia Jeongki Seo Cheil Worldwide Seoul Jigar Fernandes Publicis Mumbai Jo Wong Ogilvy & Mather Hong Kong Keita Togawa Hakuhodo Tokyo Keith Liu Cheil Worldwide Hong Kong Kiyoshi Kagiyama Dentsu Tokyo Louis Sotto Dentsu Jayme Syfu Philippines Mari Konishi Dentsu Tokyo Masakazu Taniyama Drill Tokyo Masumi Nishibori Hakuhodo Tokyo Mayuresh Dubhashi Taproot Dentsu Mumbai Natthawut Chuklunthong McCann Worldgroup Thailand Pattarapong Lapjarupong Dentsu One Bangkok Pawares Vessukanmanukul SPA Hakuhodo Thailand Phornthep Permsubhirunya SPA Hakuhodo Thailand Pranay Roy J Walter Thompson Bangalore Prathan Udomsubvong Leo Burnett Thailand Rajshekar Patil TBWA India Mumbai Rishi Chanana TBWA India Mumbai Sirichai Yotatikunchai GreynJ United Bangkok Stefania Kijjaroentorn TBWA Thailand Supparat Thepparat Dentsu One Bangkok Suramanas Juntima McCann Worldgroup Thailand Takeru Kogo Dentsu Tokyo Tim Seddon Google Zoo Tokyo Wichian Thongsuksiri McCann Worldgroup Thailand Woottipong Lamangthong SPA Hakuhodo Thailand Yihong Kang Beijing Dentsu China Yumi Fukuyoshi Dentsu Tokyo Yuri Uenishi Dentsu Tokyo Yusuke Amagai Hakuhodo Tokyo Chayamon Bunnag BBDO Bangkok Daisuke Nakamura Party Tokyo Federico Garcia Ogilvy & Mather Japan Ga-hong Choi Innocean Worldwide Korea Javier Reyes J Walter Thompson Philippines Joe Harris Cheil Worldwide Hong Kong Jun-kyu Lee Innocean Worldwide Korea

65 65 65 65 65 65 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 55 55 55 55 55 55 55

CAMPAIGN BRIEF

49


RANK 2017

442 442 442 442 442 442 442 442 442 442 442 442 442 442 442 442 442 442 442 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 468 497 497 497 497 497 497 497 497 50

NAME

AGENCY

TOTAL Pts

Kroekkiat Chanthakitnukul BBDO Bangkok Masako Shimizu Hakuhodo Tokyo Min-gu Go Innocean Worldwide Korea Monchai Visuttinont Dentsu One Bangkok Nattawut Sittiwaraphan BBDO Bangkok Peter Englebrecht Cheil Worldwide Hong Kong Prasert Srivarin BBDO Bangkok Sandy Chan Cheil Worldwide Hong Kong Sang-kwon Park Innocean Worldwide Korea Seung-ha Rhee Innocean Worldwide Korea Simon Handford Cheil Worldwide Hong Kong Stephan Domingo BBDO Guerrero Manila Summer Shin Innocean Worldwide Korea Sutassarin Ankumpoch Dentsu One Bangkok Tanachai Sutthisereesakul Dentsu One Bangkok Tatsuro Usui Dentsu Tokyo Tim Villela J Walter Thompson Philippines Young-ho Hwang Innocean Worldwide Korea Yugin Akita Dentsu Tokyo Anna Sakaguchi Freelance Tokyo Anthony Bober Fred & Farid Shanghai Ayami Moteki Dentsu Tokyo Cindy Xie Y&R Shanghai Clara Li Y&R Shanghai Dilan Herath TBWA Sri Lanka Dominic Tang AKQA Shanghai Doris Yu Y&R Shanghai Genki Kimura Hakuhodo Tokyo Harumi Sasaki Freelance Tokyo Hideaki Morihashi Tokyu Agency Tokyo Jim Fong Ogilvy & Mather Hong Kong Koichi Kosugi Hakuhodo Tokyo Masayuki Furukawa Dentsu Osaka Musfar Khan McCann Worldgroup Mumbai Nana Shao AKQA Shanghai Narudol Karadist Ogilvy & Mather Thailand Norikazu Omatsu Dentsu Osaka Norio Okinojo J Walter Thompson Japan Ollie Davis Ogilvy & Mather Hong Kong Pradeep Kumar McCann Worldgroup Mumbai Radouane Guissi Fred & Farid Shanghai Ryoko Sugimoto Dentsu Tokyo Taizo Hirose Dentsu Osaka Tan Giap How BBDO Singapore Tomoki Kobori Dentsu Osaka Toshimi Hayashi Tokyu Agency Tokyo Woravoot Manupheeraphan Ogilvy & Mather Thailand Yusuke Mochizuki J Walter Thompson Japan Ajay Vikram Publicis Singapore Ali Silao BBDO Guerrero Manila Andi Olbes DDB Tribal Philippines Angkul Sungthong Ogilvy & Mather Thailand Apol Sta Maria Dentsu Jayme Syfu Philippines Ashish Sharma Leo Burnett Mumbai Bianca De Silva BBDO Guerrero Manila Biboy Royong Dentsu Jayme Syfu Philippines

CAMPAIGN BRIEF

55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 45 45 45 45 45 45 45 45

RANK 2017

497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 497 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538

NAME

Chalotorn Nuanthong Chandan Kumar Chanikarn Sitthiaree Daniel Heng Gary Lim Issa Mauricio Itt Sukthongchaikul Jagdish Ramakrishnan Jimmy Lim John Koay Judith Katigbak Justine Basa Karn Visarankul Kasun Wanigasekara Lance Francisco Lizther Ann Castaneda Maruthi Sivakumar Mithila De Silva Natrenapa Suwannatre Natthapong Sriprasart Nikhil Panjwani Nokkia Wang Peepo David Pipat Uraporn Rachel Villanueva Roc Zhao Sohan Ratnaike Sriram Iyer Tian Hua Tsudou Honda Vongjino Kedjariyanon Vuttichai Chongsanguan Yoshiyuki Kaneko Adryanto Santosa Agnes Lee Akihiro Terui Allen Feng Aly Wang Ankur Suman Bhuvadol Thykahm Clara Ho Clara Lee Damniel Cheong Dan Jacques Debby Yung Deepti Duggal En Chang Eric Yeo Fanny Lau Fish Chen Fran Miller Georgina Angsanto Go Hosokawa Haruhisa Morikawa Haruko Minagawa Jackie Zhang

AGENCY

TOTAL Pts

CJ Worx Bangkok 45 McCann Worldgroup Mumbai 45 GreynJ United Bangkok 45 Leo Burnett Kuala Lumpur 45 BBDO Singapore 45 MullenLowe Singapore 45 Ogilvy & Mather Thailand 45 Ogilvy & Mather Shanghai 45 Publicis Shanghai 45 Ogilvy & Mather Hong Kong 45 Y&R Philippines 45 Leo Burnett Manila 45 Ogilvy & Mather Thailand 45 TBWA Sri Lanka 45 BBDO Guerrero Manila 45 BBDO Guerrero Manila 45 Leo Burnett Mumbai 45 TBWA Sri Lanka 45 BBDO Bangkok 45 BBDO Bangkok 45 BBDO Singapore 45 Publicis Shanghai 45 AKQA Shanghai 45 Leo Burnett Thailand 45 Dentsu Jayme Syfu Philippines 45 Publicis Shanghai 45 TBWA Sri Lanka 45 Leo Burnett Mumbai 45 Publicis Shanghai 45 Dentsu Tokyo 45 GreynJ United Bangkok 45 CJ Worx Bangkok 45 I&S BBDO Tokyo 45 Hakuhodo Indonesia 40 McCann Worldgroup Hong Kong 40 Mori Tokyo 40 Ogilvy & Mather Beijing 40 Publicis Shanghai 40 R K Swamy BBDO New Delhi 40 Y&R Thailand 40 Cheil Worldwide Hong Kong 40 W Shanghai 40 McCann Worldgroup Hong Kong 40 McCann Worldgroup Hong Kong 40 McCann Worldgroup Hong Kong 40 R K Swamy BBDO New Delhi 40 Havas Taiwan 40 Saatchi & Saatchi Singapore 40 McCann Worldgroup Hong Kong 40 Havas Taiwan 40 Dentsu Tokyo 40 BBDO Guerrero Manila 40 Dentsu Tokyo 40 ADK Tokyo 40 Dentsu Tokyo 40 Publicis Shanghai 40 S E P T E M B E R 2 017

RANK 2017

538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 538 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 595 S E P T E M B E R 2 017

NAME

AGENCY

TOTAL Pts

Jared Yang Publicis Shanghai 40 Kaori Kato Good Design Company Tokyo 40 Keena Jauregui Leo Burnett Manila 40 Kengo Kato Tugboat Tokyo 40 Kenjiro Nakayama Dentsu Tokyo 40 Kevin Joseph Ogilvy & Mather Singapore 40 Koichiro Tanaka Hakuhodo Kettle Tokyo 40 Liza Geysens Happiness Saigon Vietnam 40 Lydia Whittle Publicis Shanghai 40 Mamabu Mizuno Good Design Company Tokyo 40 Manly Zhang Ogilvy & Mather Beijing 40 Masanori Sakamoto Mori Tokyo 40 Mela Advincula Leo Burnett Manila 40 Naoto Nishio McCann Worldgroup Tokyo 40 Naoya Kudo Dentsu Tokyo 40 Nilson Tung Havas Taiwan 40 O Mok McCann Worldgroup Hong Kong 40 Pankaj Bora R K Swamy BBDO New Delhi 40 Ping Wai Wong McCann Worldgroup Hong Kong 40 Poppy Qian McCann Worldgroup Hong Kong 40 Raoul Panes Leo Burnett Manila 40 Ren Takaya AD&D Tokyo 40 Sara Sarmiento Leo Burnett Manila 40 Shinpei Ueda McCann Worldgroup Tokyo 40 Spiro Barroga Leo Burnett Manila 40 Taketo Igarashi Beacon Leo Burnett Tokyo 40 Tetsuro Aso Tugboat Tokyo 40 Ting Chen W Shanghai 40 Tomohiro Sawada Dentsu Tokyo 40 Toru Suwa Dentsu Tokyo 40 Yohei Ugaeri Dentsu Tokyo 40 Yuji Matsumura Dentsu Tokyo 40 Yuki Asai Frontage Tokyo 40 Yuuki Abe Dentsu Tokyo 40 Allan Almeda McCann Worldgroup Philippines 35 Andrew Shee Beijing Dentsu China 35 Arata Kubota Dentsu Tokyo 35 Chatchawan Moonpradub GreynJ United Bangkok 35 Hitomi Sato Dentsu Tokyo 35 Kentaro Mito Beijing Dentsu China 35 Kohei Kawasaki J Walter Thompson Japan 35 Mark Ibaviosa BBDO Singapore 35 Matthew Nisbet Ogilvy & Mather Hong Kong 35 Mauricio Cifuentes Ogilvy & Mather Japan 35 Nidhi Handa Leo Burnett Mumbai 35 Oguzcan Kaganoguzbeyoglu Saatchi & Saatchi Singapore 35 Roy Yung Ogilvy & Mather Hong Kong 35 Shinnosuke Matsuyoshi Dentsu Tokyo 35 Shinnosuke Shimada Beijing Dentsu China 35 Shinya Nakamura Dentsu Tokyo 35 Shreya Lohumi Cheil Worldwide Gurgaon 35 Somnath Mandal Cheil Worldwide Gurgaon 35 Spring Liu Ogilvy & Mather Hong Kong 35 Suguru Myoen Beijing Dentsu China 35 Swee See Tan Beijing Dentsu China 35 Sweemei Loo Beijing Dentsu China 35





51


RANK 2017

595 595 595 595 595 595 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 52

NAME

Theophilues Tan Vaibhav Pandey Vatit Butrakas Vipas Koomsa-ard Will Goh Yomiko Ota Adam Miranda Akihiro Terui Ali Sadsad Alice Chou Alice Farebrother Alice Yeh Alon Marquez Amanda Liu Anastasia Simone Andrew Miller Antonio Bonifacio Aquila Abu Aritawat Jantaratip Arjun Bhimwal Arvindh Lochan Barney Lin Brian Chen Brian Lumanog Calvin Chen Cesca Veneracion Chanakan Ukosakul Chang Hyeong Lee Chang Jae Lee Changxu Liu Chantanee Pongprayoon Chanwit Nimcharoen Charlene Ong Chen Jiunn Lin Chen Shanghao Choi Hyewon Clara Roxas Dae Soo Kim Daigo Daikoku Denchai Kheereerak Dennis Nierra Each Lee Edward Ong Eia Garcia Endra Mardiansyah Ermu Wang Eugene Pua Fuyuki Onuki Gourav Verma Gunjan Poddar Gunvant Soni Gurdev Singh Handy Fan Harper Chuang Harsha Gharat Harshvardhan Sharma

CAMPAIGN BRIEF

AGENCY

TOTAL Pts

BBDO Singapore McCann Worldgroup Mumbai GreynJ United Bangkok GreynJ United Bangkok BBDO Singapore Dentsu Tokyo Y&R Singapore Drill Tokyo DDB Tribal Philippines Dentsu Taiwan Sapient Razorfish Singapore Dentsu One Taiwan DDB Tribal Philippines Labbrand Shanghai Ogilvy & Mather Hong Kong Wieden & Kennedy Tokyo Grey Group Singapore Sapient Razorfish Singapore Leo Burnett Thailand Grey Group Mumbai Leo Burnett Mumbai Dentsu One Taiwan Dentsu One Taiwan Leo Burnett Manila Trio Isobar Shanghai Dentsu Jayme Syfu Philippines GreynJ United Bangkok Innocean Worldwide Korea HS AD Seoul TBWA Shanghai Ogilvy & Mather Thailand Ogilvy & Mather Thailand Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur BBDO Singapore TBWA\Hakuhodo Tokyo Y&R Philippines Innocean Worldwide Korea Keio Agency Tokyo Ogilvy & Mather Thailand BBDO Guerrero Manila Dentsu One Taiwan Y&R Singapore BBDO Guerrero Manila Dentsu Sparks Jakarta W Shanghai Publicis Singapore Dentsu Tokyo McCann Worldgroup Mumbai Leo Burnett Mumbai Ogilvy & Mather Mumbai Grey Group Mumbai J Walter Thompson Beijing Dentsu Taiwan Ogilvy & Mather Mumbai Grey Group Mumbai

35 35 35 35 35 35 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

RANK 2017

623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623

NAME

AGENCY

TOTAL Pts

Hiroshi Yamazaki TBWA\Hakuhodo Tokyo 30 Ian Sta. Maria BBDO Guerrero Manila 30 Irene Chen Dentsu One Taiwan 30 Irish Bautista Dentsu Jayme Syfu Philippines 30 Issei Ishikura TBWA\Hakuhodo Tokyo 30 Issel Jayme Y&R Philippines 30 Ive Chen Dentsu One Taiwan 30 James Dickinson Grey Group Singapore 30 Jay Lee Ogilvy & Mather Hong Kong 30 Jaz Lee Leo Burnett Kuala Lumpur 30 Jermporn Jeevarat CJ Worx Bangkok 30 Jihoon Park Cheil Worldwide Seoul 30 Jimmy Neo TBWA Singapore 30 Jiyeon Kim Cheil Worldwide Seoul 30 Jocelyn Chabanis Publicis Singapore 30 Joe Fry Google Zoo Tokyo 30 John Sheterline TBWA Singapore 30 John-John Skoog Ogilvy & Mather Singapore 30 Judge Yu Trio Isobar Shanghai 30 Judith Lee Sapient Razorfish Singapore 30 Jun Nishida Drill Tokyo 30 Katunyoo Thongtip GreynJ United Bangkok 30 Kavin Sitsayanaren CJ Worx Bangkok 30 Kazuyoshi Ochi Dentsu Tokyo 30 Keisuke Terashima Party Tokyo 30 Kelvin Low Leo Burnett Kuala Lumpur 30 Kenie Kwok Ogilvy & Mather Hong Kong 30 Kirochika Horiuchi Dentsu Tokyo 30 Kissa Lin TBWA Shanghai 30 Koji Nozawa Dentsu Tokyo 30 Kosai Nagatomo Dentsu Tokyo 30 Kris Yang McCann Worldgroup Shanghai 30 Laurent Pastorelli TBWA Singapore 30 Leandra Isabel Martinez Maurico MullenLowe Singapore 30 Li Ning Ogilvy & Mather Shanghai 30 Linh Tran Y&R Vietnam 30 Lucky Yu McCann Worldgroup Shanghai 30 Luis Fabra Grey Group Singapore 30 Luke Vijay Somasundram BBDO Singapore 30 Mai Kaneda Beacon Leo Burnett Tokyo 30 Marco Wang Dentsu One Taiwan 30 Mark Roalfe Y&R Vietnam 30 Martin Latham Ogilvy & Mather Shanghai 30 Masakazu Tanayama Tanayama Ad Tokyo/Drill Tokyo 30 Masanori Sakamoto Dentsu Tokyo 30 Mayuca Pandithage Phoenix Ogilvy Sri Lanka 30 Mayumi Sano Keio Agency Tokyo 30 Mia Song J Walter Thompson Beijing 30 Miel Soneja Dentsu Jayme Syfu Philippines 30 Miharu Matsunaga Dentsu Tokyo 30 Miho Ishizuka Party Tokyo 30 Minh Lam Y&R Vietnam 30 Minzi Kim Cheil Worldwide Seoul 30 Mizin Lee Innocean Worldwide Korea 30 Moe Goto Dentsu Tokyo 30 Moon Hee Cho Innocean Worldwide Korea 30 S E P T E M B E R 2 017

RANK 2017

623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 S E P T E M B E R 2 017

NAME

AGENCY

Myeong Joong Kim HS AD Seoul Nae Mikuni Dentsu Tokyo Nancy Yang The Nine Shanghai Naruki Higashi Dentsu Tokyo Nattakit Satitviboon GreynJ United Bangkok Nawaporn Suetrong CJ Worx Bangkok Neo Ping J Walter Thompson Beijing Netra Natarajan Ogilvy & Mather Mumbai Nguyen Hoang Vu Y&R Vietnam Nguyen Khac Trung Y&R Vietnam Nguyen Truong Thai Vu Y&R Vietnam Nhu Pham Y&R Vietnam Nida Techakitteranun CJ Worx Bangkok Nikki Golez BBDO Guerrero Manila Noah Ho Cheil Worldwide Hong Kong Nopparat Wattanawaraporn Ogilvy & Mather Thailand Noriki Onoe Dentsu Tokyo Norimitsu Korekata Keio Agency Tokyo Ochirkhuyag Batdavaajav Y&R Mongolia Orkhonbold Enkhbat Y&R Mongolia Page Peng J Walter Thompson Beijing Paolo Roa Leo Burnett Manila Pathida Akkarajindanon Leo Burnett Thailand Paul Kemp Ogilvy & Mather Singapore Paul Sin Ogilvy & Mather Hong Kong Peerawut Temsomboon Ogilvy & Mather Thailand Pia Dahliwal Leo Burnett Kuala Lumpur Pinkyo Shou J Walter Thompson Beijing Qing Rong Ogilvy & Mather Shanghai Rasiyqah Rahman Grey Group Singapore Ravinder Siwach McCann Worldgroup Mumbai Rex Chen Dentsu One Taiwan Rino Rinanditio Dentsu Sparks Jakarta Rintaro Shimohama Dentsu Tokyo Rob Peart Sapient Razorfish Singapore Rociel Chan Leo Burnett Kuala Lumpur Rohit Devgun McCann Worldgroup Mumbai Ruchi Sharma Phoenix Ogilvy Sri Lanka Ryutaro Seki Dentsu Tokyo Sahil Menta Grey Group Mumbai Saito Tomonori Dentsu Tokyo Sam Ramos DDB Tribal Philippines Sarah Chan Leo Burnett Manila Sarut Yungcharoen Leo Burnett Thailand Sarvesh Raiker MullenLowe Lintas Mumbai Sean Chen Ogilvy & Mather Hong Kong Sei Sugiyama Ogilvy & Mather Japan Shawnn Lai Ogilvy & Mather Singapore Sheena Siao BBDO Guerrero Manila Shinji Muto Dentsu Tokyo Shota Hatanaka Hakuhodo Kettle Tokyo Showtika Somjid Ogilvy & Mather Thailand Sonal Narin Ogilvy & Mather Singapore Soon Lon Fung Leo Burnett Kuala Lumpur Sun Yajuan Publicis Shanghai Sung Ha Kim Innocean Worldwide Korea

TOTAL Pts

30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

RANK 2017

623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 623 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812

NAME

Takeshi Amata Tal Tantuico Tanagorn Chinamornlert Teru Tsujinaka Toby Amigo Tomoko Ishibashi Torpin Lersin Toshihide Kimura Tung Wang Utsav Khare Vanesa Wong Wahyu Santoso Wang Xia Water Lee Winnie Cheng Wonjae Kim Yayan Heryanto Yohei Adachi Yoku Ishida Yoyo Wu Yuhei Ito Yuki Tokuno Yukio Hashiguchi Yuma Shingai Yuta Enoki Yuto Kanke Yuzen Lin Zoe Zhao Ahon Liao Ajay Gahlaut Akira Kano Alicia Tan Anna Saito Arvid Lithander Astri Nursalim Aussanee Augsornnugul Benci Vidanes Boonasak Bunnahirun Candice Chhoa Catherine Phua Clay Kuok Deepak Jage Dominic Stallard Eiichi Tanigawa Ekamorn Sukhoniptumart Elma Lin Eun-joo Park Gian Jonathan Gianluca Crudele Hiromi Uzaki Hitoshi Sakamoto Jate Pattanachinda Jeff Thomas Jennie Morris Jeremy Yeoh Joey David-Tiempo

AGENCY

TOTAL Pts

Wieden & Kennedy Tokyo DDB Tribal Philippines CJ Worx Bangkok Dentsu Tokyo BBDO Guerrero Manila Dentsu Tokyo Ogilvy & Mather Thailand Dentsu Tokyo ADK Taiwan McCann Worldgroup Mumbai Ogilvy & Mather Hong Kong Hakuhodo Indonesia Publicis Shanghai W Shanghai Dentsu One Taiwan Cheil Worldwide Seoul Dentsu Sparks Jakarta Wieden & Kennedy Tokyo TBWA\Hakuhodo Tokyo J Walter Thompson Beijing Hakuhodo Tokyo TBWA\Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo TBWA\Hakuhodo Tokyo Keio Agency Tokyo ADK Taiwan Publicis Shanghai Ogilvy & Mather Taiwan Ogilvy & Mather Gurgaon Frontage Tokyo Kinetic Singapore Dentsu Tokyo Saatchi & Saatchi Singapore Kinetic Singapore Genesis 12 Bangkok Dentsu Jayme Syfu Philippines Ogilvy & Mather Thailand Naga DDB Tribal Malaysia Kinetic Singapore Kinetic Singapore Leo Burnett Mumbai Saatchi & Saatchi Singapore Hakuhodo Tokyo Ogilvy & Mather Thailand Ogilvy & Mather Taiwan Innocean Worldwide Seoul Kinetic Singapore Ogilvy & Mather Hong Kong Beacon Leo Burnett Tokyo Hakuhodo Tokyo Ogilvy & Mather Thailand Publicis JimenezBasic Manila Saatchi & Saatchi Singapore Naga DDB Tribal Malaysia TBWA\SMP Philippines

30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25

CAMPAIGN BRIEF

53


RANK 2017

812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 812 888 888 888 888 888 888 888 888 54

NAME

Josh Seok-Jin Shin Kavita Gupta Kazuma Shimokura Kazunori Kawagoshi Keitaro Kamijo Koichi Kosugi Leng Soh Leslie Cua Lyla Soh Mak Yu Jing Maki Ohba Marielle Nones Masato Konno Masayoshi Kodaira Miko Quiogue Morris Lee Naoki Tanaka Naotaka Suekuni Nozomi Tokunaga Ojasvi Mohanty Phanus Sobsamai Rachel Hoo Ruchir Sachdev Ryoji Takahashi Sachin Kumar Verma Sajeev Renjan Satoshi Kohno Sean Tan Sean Tiang Shashawat Shukla Shawn Li Shreyansh Byala Simon Yip Stuart Mills Swagata Banerjee Takayuki Nagai Theseus Chan Vikash Chemjong Vikrant Wadkar Vilasinee Suwanmanee Vishal Sagar William Zhang Wu Yanrong Yoichi Inamura Yoshio Tanahashi Yoush Huang Yuri Yamamoto Zion Songha Lee Adam Yeo Akarapong Dangkrajang Apadsara Charodrum Arzan Antia Buboy Paguio Carlos Camacho Chadika Samaraweera Chotiwat Thasanasuwan

CAMPAIGN BRIEF

AGENCY

TOTAL Pts

Cheil Worldwide Seoul 25 Dentsu Webchutney Gurgaon 25 Beacon Leo Burnett Tokyo 25 Beacon Leo Burnett Tokyo 25 Hakuhodo Kettle Tokyo 25 Hakuhodo Kettle Tokyo 25 Kinetic Singapore 25 Publicis JimenezBasic Manila 25 Work Singapore 25 Work Singapore 25 Beacon Leo Burnett Tokyo 25 Publicis JimenezBasic Manila 25 Beacon Leo Burnett Tokyo 25 Flame Tokyo 25 Dentsu Jayme Syfu Philippines 25 AKQA Shanghai 25 Dentsu Lab Tokyo 25 Hakuhodo Kettle Tokyo 25 Dentsu Tokyo 25 Ogilvy & Mather Gurgaon 25 Ogilvy & Mather Thailand 25 Naga DDB Tribal Malaysia 25 Saatchi & Saatchi Singapore 25 Hakuhodo Tokyo 25 Dentsu Webchutney Gurgaon 25 Ogilvy & Mather Gurgaon 25 Beacon Leo Burnett Tokyo 25 Kinetic Singapore 25 Kinetic Singapore 25 Ogilvy & Mather Gurgaon 25 Work Singapore 25 Ogilvy & Mather Gurgaon 25 Naga DDB Tribal Malaysia 25 Cheil Worldwide Seoul 25 Leo Burnett Mumbai 25 Birdman Tokyo 25 Work Singapore 25 Ogilvy & Mather Gurgaon 25 Leo Burnett Mumbai 25 Genesis 12 Bangkok 25 Dentsu Webchutney Gurgaon 25 AKQA Shanghai 25 Work Singapore 25 Beacon Leo Burnett Tokyo 25 Dentsu Tokyo 25 AKQA Shanghai 25 Hakuhodo Tokyo 25 Cheil Worldwide Seoul 25 Iris Singapore 20 J Walter Thompson Bangkok 20 J Walter Thompson Bangkok 20 Leo Burnett Mumbai 20 AKQA Shanghai 20 J Walter Thompson Shanghai 20 Leo Burnett Solutions Sri Lanka 20 Dentsu Thailand 20

RANK 2017

888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888 888

NAME

AGENCY

TOTAL Pts

Dian Wang Cheil Worldwide Beijing 20 Dilshard Ahamed Leo Burnett Solutions Sri Lanka 20 Donghai Liu Cheil Worldwide Beijing 20 Edi Nurcahyo Hakuhodo Indonesia 20 Fabian Ruether J Walter Thompson Singapore 20 Fumitaka Takano ADK Tokyo 20 Heyi Zhang Cheil Worldwide Beijing 20 Himanish Ashar Leo Burnett Mumbai 20 Hiroyuki Kubo ADK Tokyo 20 Jacky Lung Cheil Worldwide Beijing 20 Jaime Duque MullenLowe Vietnam 20 Jared Kang J Walter Thompson Singapore 20 Jay Qian BBH Shanghai 20 Jeffery Sun BBH Shanghai 20 Jessie Lam Iris Singapore 20 John Mourn Leo Burnett Taiwan 20 Johnny Tan BBH Shanghai 20 Junkichi Tatsuki Ogilvy & Mather Japan 20 Kenta Takagi I&S BBDO Tokyo 20 Malaka Samith Leo Burnett Solutions Sri Lanka 20 Marula Vaz Wieden & Kennedy Shanghai 20 Maryzyle Galinato MullenLowe Vietnam 20 Michael Sung Cheil Worldwide Beijing 20 Mitsunori Kamei Toppan Printing Tokyo 20 Muditha Tharanga Leo Burnett Solutions Sri Lanka 20 Nadeera Warawita Leo Burnett Solutions Sri Lanka 20 Naoya Kataoka Ogilvy & Mather Japan 20 Nitin Menon Leo Burnett Mumbai 20 Northy Chen Wieden & Kennedy Shanghai 20 Parinyawat Ruaychaiudomchok Y&R Thailand 20 Pilan Jirasavetakul Dentsu Thailand 20 Pimmada Jirasavetakul Dentsu Thailand 20 Prasad Chathuranga Leo Burnett Solutions Sri Lanka 20 Raj Girdhar Leo Burnett Mumbai 20 Rushad Patel Leo Burnett Mumbai 20 Rutuja Mali Taproot Dentsu Mumbai 20 Ryusuke Dohi ADK Tokyo 20 Satoshi Otsuka ADK Tokyo 20 Shawn Wu Cheil Worldwide Beijing 20 Shengxiong Chen Cheil Worldwide Beijing 20 Shinjini Banerjee Leo Burnett Mumbai 20 Shiro Nomura Enjin Tokyo 20 Shohei Sawada Toppan Printing Tokyo 20 Shumpei Murata Dentsu Tokyo 20 Sylvester Poh Iris Singapore 20 Takayuki Nagai Birdman Tokyo 20 Takehisa Yamamoto Toppan Printing Tokyo 20 Takeru Nagasaki I&S BBDO Tokyo 20 Takeshi Yazaki Enjin Tokyo 20 Tatsuro Kumaki I&S BBDO Tokyo 20 Teruo Furuno I&S BBDO Japan 20 Timothy Li DDB Hong Kong 20 Tingting Zhang Cheil Worldwide Beijing 20 Uraiwan Pongthavornsawat J Walter Thompson Bangkok 20 Uraiwan Pongthavornsawat Y&R Thailand 20 Wenxing Wu Cheil Worldwide Beijing 20 S E P T E M B E R 2 017

RANK 2017

888 888 888 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 S E P T E M B E R 2 017

NAME

Wilson Ang Yoshihisa Ogata Yoyo Yang Abel Kristanto Adam Pamungkas Addy Supon Khaotong Alex Lopez Alexandra Chalmer Andy Wong Angel Roberty Angela Chen Anita Chen Anupong Aramboot Apiwat Pattalarungkhan Athena Yeh Au-Rin Phongsobhon August Cao Bayu Adharmacilla Bob Cruz Bow Hsu Brandon Wang Camille Chan Chatchanok Wongvachara Chester Sang Chi-young Chun Chin Weihao Chotika Ophaswongse Christopher Chan Cindy Fan CT Yang Daichi Tanaka Dale Lopez Dalip Singh Damisa Ongsiriwattana Dan Pambid David HK Tan David Thackray Dawn Koh Debrina Rao Denko Thatchaichawalit Desiree Kandou Dileepa Perera Ding Cao Dory Liu Eddie Azadi Edward Ng Ellen Lin Elven Liu Emma Lin Emman Carandang Eric Lu Eric Yu Esther Yang Eugene Demata Eva Du Evan Lee

AGENCY

TOTAL Pts

DDB Hong Kong I&S BBDO Japan BBH Shanghai Hakuhodo Indonesia J Walter Thompson Shanghai Ogilvy & Mather Shanghai Dentsu Jayme Syfu Philippines J Walter Thompson Shanghai J Walter Thompson Hong Kong Leo Burnett Indonesia J Walter Thompson Taiwan Leo Burnett Taiwan TBWA Thailand GreynJ United Bangkok Dentsu One Taiwan Leo Burnett Thailand BBH Shanghai MullenLowe Indonesia J Walter Thompson Philippines Ogilvy & Mather Taiwan Havas Singapore J Walter Thompson Hong Kong Ogilvy & Mather Thailand McCann Worldgroup Shanghai Hz Ad Seoul J Walter Thompson Singapore CJ Worx Bangkok J Walter Thompson Hong Kong J Walter Thompson Shanghai J Walter Thompson Taiwan Beacon Leo Burnett Tokyo BBDO Guerrero Manila McCann Worldgroup Mumbai Ogilvy & Mather Thailand DDB Tribal Philippines Leo Burnett Kuala Lumpur Havas Singapore Havas Singapore MullenLowe Indonesia Prakit Advertising Thailand MullenLowe Indonesia Phoenix Ogilvy Sri Lanka McCann Worldgroup Shanghai J Walter Thompson Taiwan Google Zoo Singapore Dentsu Singapore Ogilvy & Mather Taiwan Leo Burnett Taiwan Heartbeat Creative Lab Taiwan BBDO Guerrero Manila McCann Worldgroup Shanghai McCann Worldgroup Shanghai Dentsu One Taiwan DDB Tribal Philippines McCann Worldgroup Shanghai Heartbeat Creative Lab Taiwan

20 20 20 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

RANK 2017

955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955

NAME

Farizal Akramhan Farnan Darma Fle Villagracia Frances Cabatuando Franco Villagonzalo Frank Chen Freddie Du Fuzzy Abideen Gao Lu Gogie Sinson Guo Jun Guo Lei Hadi Shuaib Haoxi Lv Heng Yik See Hiroaki Takaichi Holly Gan Hyrul Anuar Hyun-Gyu Kim Itthisak Chanpinphet Jackson Wong Jacky Hussein Jacqueline Elizabeth Jacqueline Rufener Jaiwei Lu Jamie Que Jason Zhang Jay Loh JC Chung Jeff Ho Jeremy Song Jerry Hizon Jill Yin Jimmy Wang Jin Kobayashi Joe Yuhico Joe Zhou Joseph L Joseph Lam Judy Chang Jun Qi Liao Jutarat Kongton K Ming Kavinda Wickramarachchi Kent Lu Kevin L Kimi Huang Kit Gutierrez Kohei Ochiai Kundan Chakrabarty Kuniyasu Obata Laak Aramsii Leah Mababangloob Lee Pei Sien Lisa Hsu Lyon Liao

AGENCY

TOTAL Pts

Havas Singapore Havas Singapore Y&R Philippines BBDO Guerrero Manila BBDO Guerrero Manila Dentsu One Taiwan Ogilvy & Mather Taiwan MullenLowe Singapore McCann Worldgroup Shanghai Dentsu Jayme Syfu Philippines J Walter Thompson Shanghai J Walter Thompson Shanghai McCann Worldgroup Shanghai BBH Shanghai Leo Burnett Kuala Lumpur Hakuhodo Tokyo McCann Worldgroup Shanghai Leo Burnett Kuala Lumpur Cheil Worldwide Seoul TBWA Thailand Ogilvy & Mather Beijing Leo Burnett Kuala Lumpur MullenLowe Indonesia Dentsu Jayme Syfu Philippines J Walter Thompson Shanghai BBDO Guerrero Manila J Walter Thompson Shanghai Leo Burnett Kuala Lumpur Google Zoo Singapore Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Dentsu Jayme Syfu Philippines ADK Taiwan Ogilvy & Mather Shanghai Hakuhodo Tokyo Dentsu Jayme Syfu Philippines McCann Worldgroup Shanghai Hakuhodo Indonesia J Walter Thompson Hong Kong Ogilvy & Mather Thailand Dentsu Singapore CJ Worx Bangkok Hakuhodo Indonesia Phoenix Ogilvy Sri Lanka McCann Worldgroup Shanghai Hakuhodo Indonesia J Walter Thompson Shanghai Y&R Philippines Beacon Leo Burnett Tokyo McCann Worldgroup Mumbai Frontage Tokyo Prakit Advertising Thailand Dentsu Singapore Leo Burnett Kuala Lumpur Ogilvy & Mather Taiwan BBH Shanghai

15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

CAMPAIGN BRIEF

55


RANK 2017

955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 56

NAME

Marsha Saleh Mavis Tsai Meenthira Vachiradeachkul Melissa Tan Michael Glenn Mikiko Hisamichi Min-Lung Wu Mita Huang Mohit Pasricha Monkanok Panusittikorn Mubeen Khan Mursay Liu Nabyl Farizi Nalin Viroonhatham Namie Ido Nanda Evasari Naoto Ichikawa Naritsara Khunwichai Nawaporn Suetrong Nix Xiong Nut Cheeranoravanich Ogi Prayoga Oh Chin Jin Page Chuang Pamela Manalac Parbpraew Ratarasarn Patrick Michael Balo Pattanapond Ketrathon Paul Po Paul Suters Pauline Tsang Pippo Jiang Po Chen Putthikoon Penwan Puttikon Saeamad Rachel Teotico Rajit Gupta Raluca Stone Randeew Wijesekera Regent Chien Renfei Wang Rex Lin Rika Putri Anjani Robin Zhang Rogger Kenneth Roni Lu Ronie T Villanueva Rudee Surapongraktakool Ruiming He Ruwan Karunaratne Ryoko Shinbo Ryuji Tokura Sahan De Silva Saiko Nakamura Salas Supalakwatchana Samantha Tan

CAMPAIGN BRIEF

AGENCY

TOTAL Pts

Hakuhodo Indonesia Dentsu One Taiwan Leo Burnett Thailand Havas Singapore Hakuhodo Tokyo Beacon Leo Burnett Tokyo J Walter Thompson Taiwan Dentsu One Taiwan McCann Worldgroup Mumbai CJ Worx Bangkok McCann Worldgroup Mumbai Ogilvy & Mather Taiwan Leo Burnett Indonesia Rabbit’s Tale Bangkok Hakuhodo Tokyo MullenLowe Indonesia TBWA\Hakuhodo Tokyo Leo Burnett Thailand TBWA Thailand Fred & Farid Shanghai Leo Burnett Thailand Leo Burnett Indonesia Leo Burnett Kuala Lumpur Dentsu One Taiwan Dentsu Jayme Syfu Philippines Storyteller Bangkok Havas Singapore GreynJ United Bangkok Ogilvy & Mather Beijing Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong J Walter Thompson Shanghai Dentsu One Taiwan TBWA Thailand Ogilvy & Mather Thailand Dentsu Jayme Syfu Philippines McCann Worldgroup Mumbai Ogilvy & Mather Hong Kong Phoenix Ogilvy Sri Lanka Dentsu One Taiwan J Walter Thompson Shanghai Ogilvy & Mather Taiwan Leo Burnett Indonesia McCann Worldgroup Shanghai Phoenix Ogilvy Sri Lanka McCann Worldgroup Shanghai Dentsu Jayme Syfu Philippines Ogilvy & Mather Thailand Havas Singapore Phoenix Ogilvy Sri Lanka TBWA\Hakuhodo Tokyo Beacon Leo Burnett Tokyo Phoenix Ogilvy Sri Lanka TBWA\Hakuhodo Tokyo CJ Worx Bangkok Havas Singapore

15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

RANK 2017

955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955 955

NAME

AGENCY

TOTAL Pts

Samrendra Upadhyay McCann Worldgroup Mumbai Sandy Salurio Y&R Philippines Sarah Jane Ko Havas Singapore Satyam Patel McCann Worldgroup Mumbai Sean Lee Govt Singapore Sean Tang J Walter Thompson Shanghai Seiya Matsumoto Beacon Leo Burnett Tokyo Seth Cheong Ogilvy & Mather Singapore Sevenboy Tsai Dentsu One Taiwan Shervin Seah Havas Singapore Shubhanshu Dwivedi McCann Worldgroup Mumbai Shumin Leow Havas Singapore Simon Chew J Walter Thompson Hong Kong Simon Dall Leo Burnett Kuala Lumpur Siraj Aziz Havas Singapore Stephanie Anastasia Hakuhodo Indonesia Steve Ooi Leo Burnett Kuala Lumpur Steven Chung McCann Worldgroup Shanghai Steven Ma J Walter Thompson Shanghai Sudhakar Krishnmurthy McCann Worldgroup Mumbai Sunny Chen Dentsu Taiwan Sutinee Satesawan Ogilvy & Mather Thailand Syafiq Roslan Leo Burnett Kuala Lumpur Sylvia Liu J Walter Thompson Taiwan Takafumi Masumura Hakuhodo Tokyo Takako Sasaki Hakuhodo Tokyo Takuro Enomoto Hakuhodo Tokyo Takuro Nakajima Beacon Leo Burnett Tokyo Tanis Jearsawaswattana TBWA Thailand Tarvinderjit Singh Cheil Worldwide Gurgaon Teerapat Tongraar Prakit Advertising Thailand Thanapol Jiratadaporn GreynJ United Bangkok Thatchanon Mathongmak TBWA Thailand Tiger Yang Dentsu One Taiwan Toby Kabatay DDB Tribal Philippines Trini Chiang Dentsu One Taiwan Tris Mateo-Ferrer Y&R Philippines Uno Kunimoto Beacon Leo Burnett Tokyo Vachira Pashekrepapon Ogilvy & Mather Thailand Valeska Lin Dentsu One Taiwan Valunch Charoensombut-Amorn Rabbit’s Tale Bangkok Vickknesh Arul Raja Leo Burnett Kuala Lumpur Vida Noegroho Leo Burnett Indonesia Vuthipong Jongyingchareon CJ Worx Bangkok Warangrat Rattanabumrung Storyteller Bangkok Warunpon Trithepwijit Ogilvy & Mather Thailand Windy Andina MullenLowe Indonesia Windy Lee Dentsu One Taiwan Wuttinun Nakprom GreynJ United Bangkok Yohei Murakoshi Hakuhodo Tokyo York Chiu Leo Burnett Taiwan Yu-Chun Lin J Walter Thompson Taiwan Yukichi Shikata Beacon Leo Burnett Tokyo Zac Chou Dentsu Taiwan Zac Tan Govt Singapore Zach Low Leo Burnett Kuala Lumpur

15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

S E P T E M B E R 2 017

RANK 2017

955 955 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 1179 S E P T E M B E R 2 017

NAME

Zico Andozezva Zuraidah Hussein Akihiko Ono Andreas Austin Dsouza Bixie Reys Chan Sze Mei Chandra Suteja Chutikan Panto Clyde Galbao Cynthia Subrata Elrid Carvalho Gary Steele Gaurav Joshi Hiroshi Okamoto Hoyoung Kim Hyo-Seong Lee Hyosung Jung Jaeseok Lee Jean-Baptiste Le Divelec Jiyoung Sim Joewelle Chua Kara Alfonso Kei Kawabe Kei Nakamura Kong Kar Yee Kongpope Siriwattanagarn Lalit Bharadva Masaru Uemura Masato Mitsudera Masayoshi Yambe Miki Shibuya Min-Hee Lee Moon-Kyu Lee Myeong Seob Han Naoki Ono Niladri Deb Novia Achmadi Ong Kay Jen Peeradon Kongphakdee Pichayanin Hanpanich Piya Lertvanasirikul PJ De Jesus Ratapon Houyhongtong Seijo Kawaguchi Shara Viaticara Shinta Prasetyo Shotaro Nieda Shruti Das Sigit Maryuwanto Sonali Ranjit Soo-Yeon Jo Sugar Perez Sumit Ghildiyal Sungryong Kim Taeyoung Kang

AGENCY

TOTAL Pts

Hakuhodo Indonesia 15 Leo Burnett Kuala Lumpur 15 Geometry Global Tokyo 10 TCP - TBWA Indonesia 10 Rediffusion Y&R Mumbai 10 Havas Ortega Manila 10 Leo Burnett Kuala Lumpur 10 J Walter Thompson Jakarta 10 Yell Advertising Bangkok 10 Law & Kenneth Saatchi Mumbai 10 Y&R Singapore 10 TBWA Singapore 10 TBWA Singapore 10 Rediffusion Y&R Mumbai 10 Hakuhodo Tokyo 10 Innocean Worldwide Korea 10 SK Planet Seoul 10 Innocean Worldwide Korea 10 Innocean Worldwide Korea 10 Fred & Farid Shanghai 10 Innocean Worldwide Korea 10 Y&R Singapore 10 Havas Ortega Manila 10 Hakuhodo Tokyo 10 Hakuhodo Tokyo 10 Leo Burnett Kuala Lumpur 10 J Walter Thompson Bangkok 10 Law & Kenneth Saatchi Mumbai 10 TBWA\Hakuhodo Tokyo 10 Geometry Global Tokyo 10 J Walter Thompson Japan 10 ADK Tokyo 10 SK Planet Seoul 10 SK Planet Seoul 10 Innocean Worldwide Korea 10 Hakuhodo Tokyo 10 Rediffusion Y&R Mumbai 10 J Walter Thompson Jakarta 10 Leo Burnett Kuala Lumpur 10 Yell Advertising Bangkok 10 Yell Advertising Bangkok 10 Yell Advertising Bangkok 10 Havas Ortega Manila 10 J Walter Thompson Bangkok 10 Tugboat Tokyo 10 TCP - TBWA Indonesia 10 J Walter Thompson Jakarta 10 ADK Tokyo 10 Rediffusion Y&R Mumbai 10 J Walter Thompson Jakarta 10 Fred & Farid Shanghai 10 SK Planet Seoul 10 Havas Ortega Manila 10 Contract Advertising India 10 Innocean Worldwide Korea 10 Innocean Worldwide Korea 10

RANK 2017

NAME

1179 1179 1179 1179 1179 1179

Taku Tada Thanan Srisukh Uni Lee Wirastomo Hadi Yu Sugita Yuta Kaneko

AGENCY

TOTAL Pts

Tugboat Tokyo 10 BBDO Bangkok 10 TBWA Singapore 10 Bates CHI & Partners Indonesia 10 ADK Tokyo 10 ADK Tokyo 10

EXTENDED COVERAGE OF THE CAMPAIGN BRIEF ASIA CREATIVE RANKINGS IS AVAILABLE ONLINE AT CAMPAIGNBRIEFASIA.COM CAMPAIGN BRIEF

57


2017 SINGAPORE AGENCY OF THE YEAR

BBH SINGAPORE

N

D O

N

K .T

V

ES

IA

N

S E P T E M B E R 2 017

K TA IN ET H H W .T W W

CAMPAIGN BRIEF

K

AY S

Ranking position + total points is for 2017 Awards season - Starting with Ad Stars Awards in August 2016 and ending with Cannes Lions in June 2017. 58

I

N

IN

BBH Singapore BBH Singapore BBH Singapore Dentsu Singapore Dentsu Singapore MullenLowe Singapore MullenLowe Singapore Kinetic Singapore Kinetic Singapore Kinetic Singapore Kinetic Singapore Ogilvy & Mather Singapore MullenLowe Singapore MullenLowe Singapore Ogilvy & Mather Singapore Ogilvy & Mather Singapore Ogilvy & Mather Singapore Saatchi & Saatchi Singapore Saatchi & Saatchi Singapore Saatchi & Saatchi Singapore MullenLowe Singapore MullenLowe Singapore Y&R Singapore Ogilvy & Mather Singapore Saatchi & Saatchi Singapore Saatchi & Saatchi Singapore Havas Singapore Ogilvy & Mather Singapore Y&R Singapore Y&R Singapore Y&R Singapore Y&R Singapore Ogilvy & Mather Singapore TBWA Singapore TBWA Singapore MullenLowe Singapore Saatchi & Saatchi Singapore BBDO Singapore

E

Aste Gutierrez Matteo Catanese Zac Ong Guilet James Libby Trevor Lim Daniel Kee Andrew Ho Aira Lim Claire Lim Pann Lim Renn Lim David Stevanov Alex Tan Ang Sheng Jin Aritra Dutta Kevin Wijaya Augustus Sung Fajar Kurnia Jeremy Chiua Dana Lim Guy Lewis Martin Coppola Viraj Chouhan Marcos Gemal Ming Bong Randy Rahaja Keshav Bhat Yong Ping Loo Boon Tan Gerald Jian Jabez Koh Neng Lim Fabio Montero James Holman Nuno Pestana Teixeria Fabio Santos Chris Soh Jing Qiu

TOTAL POINTS 1185 1185 1185 295 280 220 190 185 185 185 185 180 160 160 140 140 135 135 135 125 115 115 105 100 100 100 95 95 95 95 95 95 90 90 90 85 85 80

R

AGENCY

O

1185 445 290 280 210 160 140 125 105 95 50 40 35 30 30 30 30 25 25 20 20 20 20 15

NAME

AP

Bartle Bogle Hegarty Singapore Ogilvy & Mather Singapore Dentsu Singapore MullenLowe Singapore Kinetic Singapore Saatchi & Saatchi Singapore TBWA Singapore BBDO Singapore Y&R Singapore Havas Worldwide Singapore DDB Singapore OMD Singapore Google Zoo Singapore Grey Group Singapore Publicis Singapore Sapient Razorfish Singapore Viseum Singapore McCann Erickson Singapore Work Singapore Dentsu Mobius Singapore Iris Worldwide Singapore J Walter Thompson Singapore PHD Singapore Govt Singapore

RANK 2017 1 1 1 4 5 6 7 8 8 8 8 12 13 13 15 15 17 17 17 20 21 21 23 24 24 24 27 27 27 27 27 27 33 33 33 36 36 38

G

TOTAL POINTS

N

AGENCY

SI

7 1 - 5 4 3 10 15 16 13 6 - - 2 - - - - 9 12 - 10 - -

Singapore’s Hottest Creatives

IA

1 2 3 4 5 6 7 8 9 10 11 12 13 14 14 14 14 18 18 20 20 20 20 24

H

M AL

RANK RANK 2017 2016

D

A

Sponsored by Directors Think Tank

Singapore’s Hottest Agencies

T


2017 CHINA AGENCY OF THE YEAR

PUBLICIS SHANGHAI Sponsored by LIA Chinese Creativity Show

China’s Hottest Agencies RANK RANK 2017 2016

1 2 3 4 5 6 7 8 9 10 11 12 13 13 15 16 17 18 18 20 21 21 23 24

3 - 6 16 13 9 21 - 13 20 10 2 - 22 1 12 - - - 16 - - 8 -

China’s Hottest Creatives

AGENCY

TOTAL POINTS

Publicis Shanghai The Nine Shanghai Havas Worldwide Shanghai J Walter Thompson Beijing TBWA Shanghai J Walter Thompson Shanghai Beijing Dentsu China Tencent Shenzhen AKQA Shanghai McCann Worldgroup Shanghai Cheil Worldwide Beijing Fred & Farid Shanghai F5 Shanghai W Agency Shanghai Ogilvy & Mather Beijing Y&R Shanghai Ogilvy & Mather Shanghai PHD Shanghai Zenith Shanghai Bartle Bogle Hegarty Shanghai LabBrand Shanghai Trio Isobar Shanghai Wieden & Kennedy Shanghai Mindshare Shanghai

350 270 265 250 220 190 160 100 95 90 80 75 70 70 55 50 45 40 40 35 30 30 20 10

RANK 2017 1 2 2 2 2 2 2 2 2 2 11 12 13 14 14 14 14 18 19 19 19 22 22 22 25 25 27 28 28 28 31 32 33 34 34 34 34 34

NAME

AGENCY

Nils Andersson Cloudy Wu Emily Liu Hanmin Ming Jeff Zhang Kiddy Wang Roc Wong Sam Jiang Vincent Jiang Will Yang Jody Xiong Tony Fan Candy Chen Goodman Law Han Gao Xiaoliu Yang Zizi Shi Si Tan Delong He Theresa Ong Xue Wang Kyle Sha Lilian Zhu Romulus Petcan Manabu Hoshino Selwyn Low Xiaochun Chen Anna Yang Hsien Chao Justin Leung Gabriel Gherca Phianphon Sittichaidecha Jason Jin Aiya Chu Janet Zhu King Wang Raymond Zhang Shawn Xiong

TBWA Asia Havas Shanghai Havas Shanghai Havas Shanghai Havas Shanghai Havas Shanghai Havas Shanghai Havas Shanghai Havas Shanghai Havas Shanghai The Nine Shanghai TBWA Shanghai The Nine Shanghai TBWA Shanghai TBWA Shanghai TBWA Shanghai TBWA Shanghai Beijing Dentsu China J Walter Thompson Beijing J Walter Thompson Beijing J Walter Thompson Beijing Publicis Shanghai Publicis Shanghai Publicis Shanghai Beijing Dentsu China J Walter Thompson Shanghai Beijing Dentsu China J Walter Thompson Shanghai J Walter Thompson Shanghai J Walter Thompson Shanghai Publicis Shanghai Publicis Shanghai TBWA Shanghai Publicis Shanghai Publicis Shanghai Publicis Shanghai Publicis Shanghai Publicis Shanghai


CAMPAIGN BRIEF

TOTAL POINTS 515 285 285 285 285 285 285 285 285 285 270 230 210 200 200 200 200 160 155 155 155 140 140 140 130 130 125 115 115 115 110 105 100 95 95 95 95 95

China - Continued on page 63 S E P T E M B E R 2 017


2017 THAILAND AGENCY OF THE YEAR

OGILVY THAILAND

Thailand’s Hottest Agencies RANK RANK 2017 2016

AGENCY

1 2 Ogilvy & Mather Thailand 2 5 CJ Worx Bangkok 3 1 BBDO Bangkok 4 8 TBWA Thailand 5 3 J Walter Thompson Bangkok 6 6 GreynJ United Bangkok 7 4 Leo Burnett Bangkok 8 10 Dentsu One Bangkok 9 7 Monday Bangkok 10 - McCann Worldgroup Bangkok 10 - Spa Hakuhodo Thailand 10 - Y&R Bangkok 13 12 Dentsu Thailand 13 - Genesis 12 Bangkok 15 - Prakit Advertising Thailand 15 - Rabbit’s Tale Bangkok 15 - Storyteller Bangkok 18 - Yell Advertising Bangkok - 9 Creative Juice Bangkok - 11 MullenLowe Bangkok

Thailand’s Hottest Creatives TOTAL POINTS

1235 1170 950 945 590 395 310 115 105 60 60 60 25 25 15 15 15 10 0 0

RANK 2017 1 2 3 3 5 6 6 8 8 10 10 12 13 14 15 16 17 17 19 20 21 22 23 23 25 26 27 28 28 28 31 31 33 34 35 35 35 35

NAME

AGENCY

Kris Garford Spindler Saharath Sawadatikorn Nittaya Chananukul Rattasak Mututanondh Thanasorn Janekankit Kunanun Manusutthipong Ronnapop Chaiyanant Nopadol Srikieatikajohn Wisit Lumsiricharoenchoke Chanatthapol Tiensri Ponapat Bhakkalin Veradis Vinyaratn Suthisak Sucharittanonta Puripong Limwanatipong Nattakong Jaengsem Yutachai Thumsuwan Charnpanu Suchaxaya Nopharit Dusadeedumkoeng Supachai Toemtechatpong Anawat Nitipanont Sompat Trisadikun Nattagorn Thairattanasuwan Thiti Boonkerd Vachira Pashekrepapon Gumpon Laksanajinda Panupak Siripakdee Park Wannasiri Chalit Manuyakorn Peter Oh Sithum Walter Manamai Rodpetch Pitha Udomkanjananan Kantapon Metheekul Asawin Tejasakulsin Chatchanit Yenjai Kusuma Ruchakityanon Pakorn Inthacha Tiabtawan Limjittrakorn

Ogilvy & Mather Thailand CJ Worx Bangkok CJ Worx Bangkok CJ Worx Bangkok CJ Worx Bangkok TBWA Thailand TBWA Thailand Ogilvy & Mather Thailand Ogilvy & Mather Thailand TBWA Thailand TBWA Thailand TBWA Thailand BBDO Bangkok Ogilvy & Mather Thailand Ogilvy & Mather Thailand Ogilvy & Mather Thailand J Walter Thompson Bangkok J Walter Thompson Bangkok J Walter Thompson Bangkok BBDO Bangkok Leo Burnett Thailand BBDO Bangkok BBDO Bangkok BBDO Bangkok Ogilvy & Mather Thailand BBDO Bangkok BBDO Bangkok BBDO Bangkok BBDO Bangkok BBDO Bangkok BBDO Bangkok BBDO Bangkok BBDO Bangkok Ogilvy & Mather Thailand BBDO Bangkok BBDO Bangkok BBDO Bangkok BBDO Bangkok

TOTAL POINTS 1105 1090 1000 1000 970 960 960 930 930 900 900 830 760 650 640 590 530 530 470 430 290 265 255 255 245 240 225 215 215 215 205 205 200 195 190 190 190 190


CAMPAIGN BRIEF

S E P T E M B E R 2 017

Thailand’s Hottest Creatives RANK 2017 39 40 41 42 43 44 44 44 47 48 48 48 51 51 51 54 54 56 57 57 57 57 61 61 61 61 61 61 61 61 69 69 69 69 69 69 69 69 69 69 69 69 69 69 69 84 84 84 84 84 84 84 91 91 93 93 93 93 93 93 93 93 93 93 103 S E P T E M B E R 2 017

NAME

AGENCY

Supalerk Silarangsri Ogilvy & Mather Thailand Ratanaparn Songsermsawad GreynJ United Bangkok Arnon Kantawang GreynJ United Bangkok Veerawin Suksantinunt GreynJ United Bangkok Supakit Yindeeanant GreynJ United Bangkok Paruj Daorai Leo Burnett Thailand Thanachpath Ratanaborvornsethi Leo Burnett Thailand Ukrit Karnsomwan Leo Burnett Thailand Supachai Toemtechatpong McCann Worldgroup Thailand Matthana Saetiaw GreynJ United Bangkok Subun Khow Dentsu One Bangkok Worrawan Chailert GreynJ United Bangkok Nuttanan Vacharaprechasakul Monday Bangkok Pakorn Siripol Monday Bangkok Worarit Boonpirom Ogilvy & Mather Thailand Jakkaphong Kirdtongkum Leo Burnett Thailand Skon Khanawuthikan Leo Burnett Thailand Thanawat Chongmahakul Ogilvy & Mather Thailand Kanlayanee Pratuangjid GreynJ United Bangkok Taywin Navakunsuntorn GreynJ United Bangkok Natkanate Ruengrujmethakul Ogilvy & Mather Thailand Phacharanath Jamornchureekun Ogilvy & Mather Thailand Nutt Jeerawattanarak BBDO Bangkok Wikorn Rojarayanont CJ Worx Bangkok Kanokwan Chatkaewmanee GreynJ United Bangkok Keeratie Chaimungkalo Leo Burnett Thailand Passapol Limpisirisan Monday Bangkok Thanawat Sakunnanthiphat Monday Bangkok Wiboon Leepakpreeda Monday Bangkok Maureen Tan Ogilvy & Mather Thailand Pattarapong Lapjarupong Dentsu One Bangkok Supparat Thepparat Dentsu One Bangkok Cholada Pengprapatna GreynJ United Bangkok Sirichai Yotatikunchai GreynJ United Bangkok Prathan Udomsubvong Leo Burnett Thailand Natthawut Chuklunthong McCann Worldgroup Thailand Suramanas Juntima McCann Worldgroup Thailand Wichian Thongsuksiri McCann Worldgroup Thailand Dowrai Khantigul Ogilvy & Mather Thailand Pawares Vessukanmanukul SPA Hakuhodo Thailand Phornthep Permsubhirunya SPA Hakuhodo Thailand Woottipong Lamangthong SPA Hakuhodo Thailand Dethritt Limsiriphan TBWA Thailand Stefania Kijjaroentorn TBWA Thailand Apoorva Arun Kale Y&R Thailand Chayamon Bunnag BBDO Bangkok Kroekkiat Chanthakitnukul BBDO Bangkok Nattawut Sittiwaraphan BBDO Bangkok Prasert Srivarin BBDO Bangkok Monchai Visuttinont Dentsu One Bangkok Sutassarin Ankumpoch Dentsu One Bangkok Tanachai Sutthisereesakul Dentsu One Bangkok Narudol Karadist Ogilvy & Mather Thailand Woravoot Manupheeraphan Ogilvy & Mather Thailand Natrenapa Suwannatre BBDO Bangkok Natthapong Sriprasart BBDO Bangkok Chalotorn Nuanthong CJ Worx Bangkok Vuttichai Chongsanguan CJ Worx Bangkok Chanikarn Sitthiaree GreynJ United Bangkok Vongjino Kedjariyanon GreynJ United Bangkok Pipat Uraporn Leo Burnett Thailand Angkul Sungthong Ogilvy & Mather Thailand Itt Sukthongchaikul Ogilvy & Mather Thailand Karn Visarankul Ogilvy & Mather Thailand Chatchawan Moonpradub GreynJ United Bangkok

China’s Hottest Creatives TOTAL POINTS 165 160 140 135 130 125 125 125 120 115 115 115 105 105 105 100 100 95 90 90 90 90 75 75 75 75 75 75 75 75 60 60 60 60 60 60 60 60 60 60 60 60 60 60 60 55 55 55 55 55 55 55 50 50 45 45 45 45 45 45 45 45 45 45 35

RANK 2017 34 34 41 41 41 41 45 46 46 46 46 46 46 52 52 52 52 56 57 57 57 57 57 57 57 64 64 64 64 64 64 70 70 70 70 70 70 70 70 78 78 78 78 78 78 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84

NAME Steven Li Yolanda Zheng Li Dan Li Hang Wang Ying Wu Xili Hui Yao Derek Lui Joshua Lim Adams Fan Danny Low Kelvin Co Fan He Laurent Leccia Lenny Li Luke Xiong Wenxuan Hou Yihong Kang Dominic Tang Nana Shao Anthony Bober Radouane Guissi Cindy Xie Clara Li Doris Yu Peepo David Jagdish Ramakrishnan Jimmy Lim Nokkia Wang Roc Zhao Tian Hua Allen Feng Manly Zhang Aly Wang Jackie Zhang Jared Yang Lydia Whittle Clara Lee Ting Chen Andrew Shee Kentaro Mito Shinnosuke Shimada Suguru Myoen Swee See Tan Sweemei Loo Handy Fan Mia Song Neo Ping Page Peng Pinkyo Shou Yoyo Wu Amanda Liu Kris Yang Lucky Yu Li Ning Martin Latham Qing Rong Sun Yajuan Wang Xia Zoe Zhao Changxu Liu Kissa Lin Nancy Yang Calvin Chen Judge Yu

(Continued from page 60)

AGENCY

TOTAL POINTS Publicis Shanghai 95 Publicis Shanghai 95 Tencent China 90 Tencent China 90 Tencent China 90 Tencent China 90 Publicis Shanghai 75 AKQA Shanghai 70 AKQA Shanghai 70 F5 Shanghai 70 F5 Shanghai 70 F5 Shanghai 70 W Shanghai 70 Fred & Farid Shanghai 65 J Walter Thompson Beijing 65 J Walter Thompson Beijing 65 J Walter Thompson Beijing 65 Beijing Dentsu China 60 AKQA Shanghai 50 AKQA Shanghai 50 Fred & Farid Shanghai 50 Fred & Farid Shanghai 50 Y&R Shanghai 50 Y&R Shanghai 50 Y&R Shanghai 50 AKQA Shanghai 45 Ogilvy & Mather Shanghai 45 Publicis Shanghai 45 Publicis Shanghai 45 Publicis Shanghai 45 Publicis Shanghai 45 Ogilvy & Mather Beijing 40 Ogilvy & Mather Beijing 40 Publicis Shanghai 40 Publicis Shanghai 40 Publicis Shanghai 40 Publicis Shanghai 40 W Shanghai 40 W Shanghai 40 Beijing Dentsu China 35 Beijing Dentsu China 35 Beijing Dentsu China 35 Beijing Dentsu China 35 Beijing Dentsu China 35 Beijing Dentsu China 35 J Walter Thompson Beijing 30 J Walter Thompson Beijing 30 J Walter Thompson Beijing 30 J Walter Thompson Beijing 30 J Walter Thompson Beijing 30 J Walter Thompson Beijing 30 Labbrand Shanghai 30 McCann Worldgroup Shanghai 30 McCann Worldgroup Shanghai 30 Ogilvy & Mather Shanghai 30 Ogilvy & Mather Shanghai 30 Ogilvy & Mather Shanghai 30 Publicis Shanghai 30 Publicis Shanghai 30 Publicis Shanghai 30 TBWA Shanghai 30 TBWA Shanghai 30 The Nine Shanghai 30 Trio Isobar Shanghai 30 Trio Isobar Shanghai 30 CAMPAIGN BRIEF

63


2017 JAPAN AGENCY OF THE YEAR

DENTSU TOKYO Sponsored by London International Awards

Japan’s Hottest Agencies RANK RANK 2017 2016

1 2 3 4 5 6 7 8 9 10 11 12 12 14 15 16 17 17 17 20 20 20 23 23

1 5 2 9 4 8 30 25 20 10 3 - 7 13 10 15 29 6 - - - 19 - -

AGENCY

Japan’s Hottest Creatives TOTAL POINTS

Dentsu Inc Tokyo 2770 TBWA Hakuhodo Tokyo 1415 Hakuhodo Inc Tokyo 930 McCann Erickson Tokyo 295 Ogilvy & Mather Tokyo 270 Iyama Design Tokyo 240 Dentsu Y&R Tokyo 205 Beacon (Leo Burnett) Communications Tokyo 175 J Walter Thompson Tokyo 165 Party Inc Tokyo 150 Hakuhodo Kettle Tokyo 95 Drill Inc Tokyo 90 Watts of Tokyo 90 ADK Tokyo 80 Mori Inc Tokyo 70 I&S BBDO Tokyo 65 Dentsu Kansai Osaka 50 Tokyu Agency Tokyo 50 Tugboat Inc Tokyo 50 AD&D Tokyo 40 Frontage Tokyo 40 Good Design Tokyo 40 Keio Agency Tokyo 30 Wieden & Kennedy Tokyo 30

RANK 2017 1 2 3 4 5 6 6 8 9 10 11 12 13 13 15 15 17 17 17 20 21 21 23 24 24 24 27 27 27 30 30 32 32 34 35 35 37 37

NAME

AGENCY

Haruko Tsutsui Marina Danjo Yoshihiro Yagi Daisuke Hatakeyama Scott Lehman Norihito Takahashi Yoshihiro Kono Nobuhiro Arai Taiji Kimura Chihiro Kato Yuta Okuyama Masashi Fujita Kenta Isobe Taiki Kawase Takaya Masuda Tetsuya Umeda Akira Suzuki Togo Kida Yoshinaka Ono Ajab Samrai Koji Iyama Mayuko Watanabe Yusuke Koyanagi Kentaro Kobayashi Shinichi Sasaki Yuki Fuse Chino Yamaguchi Takahiro Hosoda Takuya Ozaki Kazuhiro Shimura Ricardo Adolfo Hiroshi Ichikura Waca Sakamoto Naoki Ito Junichi Kurata Misa Hirai Morihiro Harano Yusuke Imai

Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Creative Power Unit Tokyo Lehman Ad Tokyo TBWA\Hakuhodo Tokyo TBWA\Hakuhodo Tokyo TBWA\Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo TBWA\Hakuhodo Tokyo TBWA\Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Ogilvy & Mather Japan Iyama Design Tokyo Iyama Design Tokyo Dentsu Tokyo Dentsu Y&R Tokyo Dentsu Y&R Tokyo Dentsu Y&R Tokyo TBWA\Hakuhodo Tokyo TBWA\Hakuhodo Tokyo TBWA\Hakuhodo Tokyo Dentsu Tokyo Ogilvy & Mather Japan Dentsu Tokyo Dentsu Tokyo Party Tokyo Hakuhodo Tokyo Hakuhodo Tokyo Mori Inc Tokyo Dentsu Tokyo

TOTAL POINTS 1560 1475 1385 1260 1095 1085 1085 895 875 495 460 340 310 310 275 275 270 270 270 250 240 240 215 205 205 205 200 200 200 195 195 165 165 150 145 145 140 140


CAMPAIGN BRIEF

S E P T E M B E R 2 017

Japan’s Hottest Creatives RANK 2017 39 40 40 40 40 44 44 44 44 44 44 44 51 51 53 53 53 56 57 57 57 57 57 57 57 57 65 65 65 68 69 69 69 69 73 73 73 76 76 76 79 79 79 79 79 79 79 79 79 79 79 79 79 92 92 92 92 92 97 97 97 97 97 97 97 S E P T E M B E R 2 017

NAME

AGENCY

Katsunori Nishino Chihiro Konno Hono Nakano Natsumi Iwasaki Takanori Ikemoto Chiharu Ozaki Francesca Van Haverbeke Joel Cruz Ryosuke Yoshitomi Shotaro Adachi Yasuaki Kurata Yuki Saito Emi Kaminaga Kyosuke Fukuoka Hisashi Tanaka Hisayoshi Hayashi Tatsuki Ikezawa Yuki Yokoi Kentaro Sagara Kazuya Nakajima Kazuya Tanino Keizo Mugita Mihiro Odake Akira Shima Masato Kosukegawa Makiko Isaka Jun Oizumi Dai Tanaka Kazuya Yamazaki Ryoko Nagamatsu Koji Kanzaki Taichi Tamaki Andy Fenning Maiya Weister Hiroshi Koike Bob Ward Sotaro Akira Atsushi Otaki Nao Hirano Yusuke Sato Dai Kobayashi Hiroyuki Kato Kiyoshi Kagiyama Mari Konishi Takeru Kogo Yumi Fukuyoshi Yuri Uenishi Masakazu Taniyama Gene Brutty Tim Seddon Keita Togawa Masumi Nishibori Yusuke Amagai Tatsuro Usui Yugin Akita Masako Shimizu Federico Garcia Daisuke Nakamura Masayuki Furukawa Norikazu Omatsu Taizo Hirose Tomoki Kobori Ayami Moteki Ryoko Sugimoto Anna Sakaguchi

J2 Complex Tokyo Party Tokyo McCann Worldgroup Tokyo McCann Worldgroup Tokyo Dentsu Tokyo McCann Worldgroup Tokyo Ogilvy & Mather Japan Ogilvy & Mather Japan McCann Worldgroup Tokyo McCann Worldgroup Tokyo McCann Worldgroup Tokyo McCann Worldgroup Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Party New York Hakuhodo Tokyo Hakuhodo Tokyo Dentsu Tokyo Drill Tokyo J Walter Thompson Japan J Walter Thompson Japan J Walter Thompson Japan Shiseido Tokyo Shiseido Tokyo Tanayama Ad Tokyo Beacon Leo Burnett Tokyo Hakuhodo Tokyo Hakuhodo Tokyo Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo Ogilvy & Mather Japan Ogilvy & Mather Japan Dentsu Tokyo Hakuhodo Tokyo Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Dentsu Tokyo Drill Tokyo Google Zoo Tokyo Google Zoo Tokyo Hakuhodo Tokyo Hakuhodo Tokyo Hakuhodo Tokyo Dentsu Tokyo Dentsu Tokyo Hakuhodo Tokyo Ogilvy & Mather Japan Party Tokyo Dentsu Osaka Dentsu Osaka Dentsu Osaka Dentsu Osaka Dentsu Tokyo Dentsu Tokyo Freelance Tokyo

TOTAL POINTS 130 120 120 120 120 110 110 110 110 110 110 110 105 105 100 100 100 95 90 90 90 90 90 90 90 90 85 85 85 80 75 75 75 75 70 70 70 65 65 65 60 60 60 60 60 60 60 60 60 60 60 60 60 55 55 55 55 55 50 50 50 50 50 50 50





65


2017 MALAYSIA AGENCY OF THE YEAR

WWW.THETANKERS.TV

“Petronas ” Dir. Rajay Singh

LEO BURNETT KL Sponsored by Directors Think Tank

Malaysia’s Hottest Agencies RANK RANK 2017 2016

1 2 - - - - - - -

5 - 1 6 7 8 4 3 2

Malaysia’s Hottest Creatives

AGENCY

TOTAL POINTS

Leo Burnett Kuala Lumpur Naga DDB Tribal Kuala Lumpur BBDO Proximity Malaysia Dentsu Utama M&C Saatchi Malaysia McCann Erickson Malaysia Ogilvy & Mather Malaysia TBWA Kuala Lumpur Y&R Malaysia

265 25 0 0 0 0 0 0 0

RANK 2017 1 1 3 4 4 4 4 4 4 4 11 11 11 11 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 30 30 30

NAME

AGENCY

Abby Tai Wing Jing Wei Daniel Heng Charlene Ong Chen Jiunn Lin Jaz Lee Kelvin Low Pia Dahliwal Rociel Chan Soon Lon Fung Candice Chhoa Jeremy Yeoh Rachel Hoo Simon Yip David HK Tan Heng Yik See Hyrul Anuar Jacky Hussein Jay Loh Jeff Ho Jeremy Song Lee Pei Sien Oh Chin Jin Simon Dall Steve Ooi Syafiq Roslan Vickknesh Arul Raja Zach Low Zuraidah Hussein Chan Sze Mei Kong Kar Yee Ong Kay Jen

Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Naga DDB Tribal Malaysia Naga DDB Tribal Malaysia Naga DDB Tribal Malaysia Naga DDB Tribal Malaysia Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur

TOTAL POINTS 90 90 45 30 30 30 30 30 30 30 25 25 25 25 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 10 10 10

“SSE” Dir. Frederic Planchon

“New York Marathon” Dir. Jon Gwyther

“L'Oréal” Dir. Pierluca de Carlo


CAMPAIGN BRIEF

S E P T E M B E R 2 017

“Tiger Beer” Dir. Luke Bouchier

“Subaru” Dir. Christoph Chrudimak


2017 HONG KONG AGENCY OF THE YEAR

OGILVY HONG KONG Hong Kong’s Hottest Agencies RANK RANK 2017 2016

1 2 3 4 5 6 7 7 - - -

1 2 - 6 5 8 - - 4 9 3

Hong Kong’s Hottest Creatives

AGENCY

TOTAL POINTS

Ogilvy & Mather Hong Kong Cheil Worldwide Hong Kong Grey Group Hong Kong BBDO Hong Kong McCann + Spencer Hong Kong J Walter Thompson Hong Kong Brand Union Hong Kong DDB Hong Kong Leo Burnett Hong Kong Red Fuse Communications Hong Kong Saatchi & Saatchi Hong Kong

610 595 70 65 40 30 20 20 0 0 0

RANK 2017 1 2 3 4 5 6 6 8 9 10 10 10 13 14 14 16 16 18 18 20 20 20 20 20 20 20 27 27 27 27 27 32 32 34 34 34 34 38

CAMPAIGN BRIEF

BBDO MUMBAI

India’s Hottest Agencies

NAME

AGENCY

Paul Chan Toby Hong Ivan Au Lili Jiang Mike Pearson Shi Ping Ong Wilson Ang Timothy Li Malcolm Pryce Elaine Li Stratos Efstathiou Vivian Lam Gianluca Crudele Amy Thompson Kitty Chan Andy Reynolds Fai Leung Buji Ng Kerwin Choy Jackie Wong Jeffery MC Wong Jeffery Wong Jesse Lee Jonathan Lim Keith Lam Ritta Deng Chun Nam Li Kenneth Chao Lesley Fung Kitty Chan Richard Sorensen Keith Liu Jo Wong Joe Harris Peter Englebrecht Sandy Chan Simon Handford Jim Fong

Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Ogilvy & Mather Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong Brand Union Hong Kong Ogilvy & Mather Hong Kong Brand Union Hong Kong Brand Union Hong Kong Cheil Worldwide Hong Kong Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong BBDO Hong Kong BBDO Hong Kong BBDO Hong Kong Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong Cheil Worldwide Hong Kong Ogilvy & Mather Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Cheil Worldwide Hong Kong Ogilvy & Mather Hong Kong

TOTAL POINTS 540 450 370 220 210 205 205 185 160 155 155 155 150 145 145 115 115 100 100 70 70 70 70 70 70 70 65 65 65 65 65 60 60 55 55 55 55 50

RANK RANK 2017 2016

1 2 3 4 5 6 7 8 9 10 10 12 13 14 14 16 17 17 17 17 17 - - -

2 1 3 4 16 - - 20 - 16 - 18 - - 13 20 7 10 8 5 9 10 12 14

India’s Hottest Creatives

AGENCY

TOTAL POINTS

BBDO Mumbai McCann Worldgroup Mumbai Ogilvy & Mather Mumbai Taproot Dentsu Mumbai Leo Burnett Mumbai J Walter Thompson Bangalore McCann Health New Delhi Grey Group Mumbai Wieden & Kennedy New Delhi Publicis Mumbai TBWA Mumbai Cheil Worldwide Gurgaon RK Swamy BBDO New Delhi Famous Inovations Mumbai MullenLowe Lintas Mumbai Dentsu Webchutney Gurgaon Contract Gurgaon Mumbai J Walter Thompson Mumbai Law + Kenneth Saatchi & Saatchi Mumbai Mindshare Mumbai Rediffusion Y&R Mumbai DDB Mudra Mumbai Out Of The Box Delhi Creativeland Asia Mumbai

745 570 395 325 170 120 110 90 85 60 60 50 40 30 30 25 10 10 10 10 10 0 0 0

RANK 2017 1 1 1 1 5 6 6 6 9 9 11 11 11 14 15 15 17 18 18 20 20 22 22 22 25 25 27 27 29 30 30 30 30 30 35 36 36 36

NAME

AGENCY

Balakrishna Gajelli Hemant Shringy Sandeep Sawant Umma Saini Santosh Padhi Archit Gadiyar Pranav Bhide Sharmad Khambekar Aakar Jain Apurva Muranjan Harshada Shinde Mahesh Ambaliya Nirav Khant Vaibhava Bhatnagar Shivam Ingle Shraddha Jagtap Ashish Nath Apoorva Jain Piyush Gupta Prateek Bhardwaj Priyanka Sabberwal Agnello Dias Ashwin Lingan Pradeep Ravindran Soumya Shiva Nagabhushan Urvashi Das Geetanjali Jaiswal Harshik Suraiya Saumya Aggarwal Ashok Karkala Vinay Pawaskar Ankita Tobit Anyaa Dev Mohamed Rizwan Kapil Batra Deepika Ravishankar Pranay Roy Bobby Pawar

BBDO Mumbai BBDO Mumbai BBDO Mumbai BBDO Mumbai Taproot Dentsu Mumbai McCann Worldgroup Mumbai McCann Worldgroup Mumbai McCann Worldgroup Mumbai McCann Worldgroup Mumbai McCann Worldgroup Mumbai Ogilvy & Mather Mumbai Ogilvy & Mather Mumbai Ogilvy & Mather Mumbai McCann Worldgroup Mumbai Taproot Dentsu Mumbai Taproot Dentsu Mumbai McCann Worldgroup Mumbai Taproot Dentsu Mumbai Taproot Dentsu Mumbai McCann Worldgroup Mumbai McCann Worldgroup Mumbai Taproot Dentsu Mumbai J Walter Thompson Bangalore J Walter Thompson Bangalore McCann Health New Delhi McCann Health New Delhi Ogilvy & Mather Mumbai Ogilvy & Mather Mumbai Grey Group Mumbai Ogilvy & Mather Mumbai Ogilvy & Mather Mumbai Wieden & Kennedy Delhi Wieden & Kennedy Delhi Wieden & Kennedy Delhi McCann Worldgroup Mumbai J Walter Thompson Bangalore J Walter Thompson Bangalore Publicis Mumbai

TOTAL POINTS 715 715 715 715 325 280 280 280 250 250 245 245 245 235 220 220 190 165 165 125 125 120 120 120 110 110 100 100 90 85 85 85 85 85 80 60 60 60

Ranking position + total points is for 2017 Awards season - Starting with Ad Stars Awards in August 2016 and ending with Cannes Lions in June 2017.


2017 INDIA AGENCY OF THE YEAR

S E P T E M B E R 2 017

S E P T E M B E R 2 017

CAMPAIGN BRIEF

69


2017 INDONESIA AGENCY OF THE YEAR

HAKUHODO JAKARTA Sponsored by Directors Think Tank

Indonesia’s Hottest Agencies RANK RANK 2017 2016

1 2 3 4 5 5 5 - - -

1 1 3 4 - 5 - 6 7 8

Indonesia’s Hottest Creatives

AGENCY

TOTAL POINTS

Hakuhodo Jakarta Leo Burnett Jakarta MullenLowe Jakarta Dentsu Sparks Jakarta Bates CHI & Partners Indonesia J Walter Thompson Jakarta TCP-TBWA Indonesia Iris Worldwide Jakarta Publicis Jakarta Ogilvy & Mather Jakarta

400 100 45 30 10 10 10 0 0 0

RANK 2017 1 2 3 4 5 6 6 8 9 10 10 12 13 14 14 14 14 18 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19

NAME

AGENCY

Chow Kok Keong Joshua Prakasa Nicholas Kosasih Vince Lee Kok Seng Fajar N.F. Irsyad Sidharta Hoh Woon Siew Puji Bagio Fahmi Rahmadiputra Singgih Nugroho J E Marendra Adryanto Santosa Wahyu Santoso Endra Mardiansyah Rino Rinanditio Yayan Heryanto Edi Nurcahyo Abel Kristanto Joseph L K Ming Kevin L Marsha Saleh Stephanie Anastasia Zico Andozezva Angel Roberty Nabyl Farizi Ogi Prayoga Rika Putri Anjani Vida Noegroho Bayu Adharmacilla Debrina Rao Desiree Kandou Jacqueline Elizabeth Nanda Evasari Windy Andina

Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Leo Burnett Indonesia Leo Burnett Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Dentsu Sparks Jakarta Dentsu Sparks Jakarta Dentsu Sparks Jakarta Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Hakuhodo Indonesia Leo Burnett Indonesia Leo Burnett Indonesia Leo Burnett Indonesia Leo Burnett Indonesia Leo Burnett Indonesia MullenLowe Indonesia MullenLowe Indonesia MullenLowe Indonesia MullenLowe Indonesia MullenLowe Indonesia MullenLowe Indonesia

TOTAL POINTS 365 260 205 180 155 140 140 135 80 65 65 60 40 30 30 30 30 20 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

Think Tank Toasts The Terrific Talent That Toiled Through Turbulent Times To Touch The Top. Time To Tequila Till Tomorrow.

WWW.THETHINKTANK.TV MALAYSIA


CAMPAIGN BRIEF

S E P T E M B E R 2 017

SINGAPORE

INDONESIA


2017 TAIWAN AGENCY OF THE YEAR

ADK TAIWAN

Taiwan’s Hottest Agencies RANK RANK 2017 2016

1 2 3 4 5 5 7 8 9 - -

1 - 4 - - 3 - 6 - 2 5

Taiwan’s Hottest Creatives

AGENCY

TOTAL POINTS

ADK Taiwan Leo Burnett Taiwan Dentsu Taiwan Dentsu One Taiwan Inspire Advertising Taiwan Ogilvy & Mather Taiwan Havas Worldwide Taiwan J Walter Thompson Taiwan Heartbeat Creative Lab Taiwan Hufax Arts Taiwan Brand Sugar Taiwan

355 185 155 135 55 55 40 30 15 0 0

RANK 2017 1 1 3 3 3 6 7 7 7 10 11 12 13 13 13 13 17 18 18 18 21 21 21 24 24 24 24 24 24 24 24 24 24 24 24 24 37 37

CAMPAIGN BRIEF

TBWA SMP MANILA

The Philippines’ Hottest Agencies

NAME

AGENCY

Bell Bai Ryu Liu Ed Hsieh Karl Kuo Tim Lee Jin Yang Ariel Wei Nicole Cheng Sean Tsai Murphy Chou Meng-Yuan Chou Harper Chuang Jacky Hsu Jojo Hsu Morning Yu Vivi Ro Ryan Liao Joni Chou Peggy Hsieh Slash Yin En Chang Fish Chen Nilson Tung Tung Wang Yuzen Lin Alice Yeh Barney Lin Brian Chen Each Lee Irene Chen Ive Chen Marco Wang Rex Chen Winnie Cheng Alice Chou Harper Chuang Ahon Liao Elma Lin

ADK Taiwan ADK Taiwan Leo Burnett Taiwan Leo Burnett Taiwan Leo Burnett Taiwan Leo Burnett Taiwan ADK Taiwan ADK Taiwan Dentsu Taiwan Leo Burnett Taiwan Dentsu Taiwan Dentsu Taiwan ADK Taiwan ADK Taiwan ADK Taiwan ADK Taiwan Dentsu Taiwan Inspire Advertising Taiwan Inspire Advertising Taiwan Inspire Advertising Taiwan Havas Taiwan Havas Taiwan Havas Taiwan ADK Taiwan ADK Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu One Taiwan Dentsu Taiwan Dentsu Taiwan Ogilvy & Mather Taiwan Ogilvy & Mather Taiwan

TOTAL POINTS 215 215 170 170 170 160 155 155 155 150 140 110 105 105 105 105 80 65 65 65 40 40 40 30 30 30 30 30 30 30 30 30 30 30 30 30 25 25

RANK RANK 2017 2016

1 2 3 4 5 6 7 8 9 10 11 -

1 2 3 - - - - 6 - - - 4

The Philippines’ Hottest Creatives

AGENCY

TOTAL POINTS

TBWA Santiago Mangada Puno Manila Leo Burnett Manila BBDO Guerrero Manila Dentsu Jayme Syfu Manila McCann Worldgroup Philippines DDB Tribal Philippines J Walter Thompson Manila Y&R Philippines Ogilvy & Mather Manila Publicis JimenezBasic Manila Havas Ortega Manila ACE Saatchi & Saatchi

740 220 205 175 140 75 70 45 30 25 10 0

RANK 2017 1 2 3 3 5 6 6 8 9 9 11 12 12 14 14 14 14 18 18 18 18 18 18 24 25 25 25 28 28 28 28 28 28 28 28 28 28 38

NAME

AGENCY

Bryan S. Siy Nolan Fabular John Ed de Vera Nikko Pascua Ram Mendoza Noel San Juan Sid Luzentales Maan Bautista Abi Capa David Guerrero Fran Palines Dingdong Baes Manuel Villafania Rachel Yulo Gary Amante Rey Tiempo Chino Jayme Therese Liboro Drea Dizon Gia Leuteria Javey Villones Leslie Cua Maan Bautista Louis Sotto Stephan Domingo Javier Reyes Tim Villela Ali Silao Bianca De Silva Lance Francisco Lizther Ann Castaneda Andi Olbes Apol Sta Maria Biboy Royong Rachel Villanueva Justine Basa Judith Katigbak Georgina Angsanto

TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno Leo Burnett Manila Leo Burnett Manila McCann Worldgroup Philippines TBWA\Santiago Mangada Puno BBDO Guerrero Manila McCann Worldgroup Philippines Leo Burnett Manila TBWA\Santiago Mangada Puno BBDO Guerrero Manila Dentsu Jayme Syfu Philippines Dentsu Jayme Syfu Philippines TBWA\Santiago Mangada Puno Dentsu Jayme Syfu Philippines J Walter Thompson Philippines J Walter Thompson Philippines J Walter Thompson Philippines J Walter Thompson Philippines J Walter Thompson Philippines Dentsu Jayme Syfu Philippines BBDO Guerrero Manila J Walter Thompson Philippines J Walter Thompson Philippines BBDO Guerrero Manila BBDO Guerrero Manila BBDO Guerrero Manila BBDO Guerrero Manila DDB Tribal Philippines Dentsu Jayme Syfu Philippines Dentsu Jayme Syfu Philippines Dentsu Jayme Syfu Philippines Leo Burnett Manila Y&R Philippines BBDO Guerrero Manila

TOTAL POINTS 340 320 310 310 290 160 160 115 105 105 100 85 85 75 75 75 75 70 70 70 70 70 70 60 55 55 55 45 45 45 45 45 45 45 45 45 45 40



2017 PHILIPPINES AGENCY OF THE YEAR

S E P T E M B E R 2 017

S E P T E M B E R 2 017

CAMPAIGN BRIEF

73


2017 KOREA AGENCY OF THE YEAR

2017 VIETNAM AGENCY OF THE YEAR

HAPPINESS SAIGON

Vietnam’s Hottest Agencies RANK RANK 2017 2016

1 2 3 - -

4 2 3 1 5

AGENCY

Vietnam’s Hottest Creatives TOTAL POINTS

Happiness Saigon Y&R Vietnam MullenLowe Vietnam Ogilvy & Mather Vietnam DDB Vietnam

70 30 20 0 0

RANK 2017 1 1 1 4 5 5 5 5 5 5 5 12 12

NAME

AGENCY

Linnert Vedts Paul Busschau Sara West Liza Geysens Linh Tran Mark Roalfe Minh Lam Nguyen Hoang Vu Nguyen Khac Trung Nguyen Truong Thai Vu Nhu Pham Jaime Duque Maryzyle Galinato

Happiness Saigon Vietnam Happiness Saigon Vietnam Happiness Saigon Vietnam Happiness Saigon Vietnam Y&R Vietnam Y&R Vietnam Y&R Vietnam Y&R Vietnam Y&R Vietnam Y&R Vietnam Y&R Vietnam MullenLowe Vietnam MullenLowe Vietnam

TOTAL POINTS 70 70 70 40 30 30 30 30 30 30 30 20 20

2017 SRI LANKA AGENCY OF THE YEAR

TBWA SRI LANKA

Sri Lanka’s Hottest Agencies RANK RANK 2017 2016

1 2 3

AGENCY

2 TBWA Sri Lanka - Phoenix Ogilvy & Mather Sri Lanka 1 Leo Burnett Solutions Sri Lanka

Sri Lanka’s Hottest Creatives TOTAL POINTS

85 45 20

RANK 2017 1 2 2 2 5 5 7 7 7 7 7 7 13 13 13 13 13 13

NAME Dilan Herath Kasun Wanigasekara Mithila De Silva Sohan Ratnaike Mayuca Pandithage Ruchi Sharma Chadika Samaraweera Dilshard Ahamed Malaka Samith Muditha Tharanga Nadeera Warawita Prasad Chathuranga Dileepa Perera Kavinda Wickramarachchi Randeew Wijesekera Rogger Kenneth Ruwan Karunaratne Sahan De Silva

CAMPAIGN BRIEF

Korea’s Hottest Agencies RANK RANK 2017 2016

1 2 3 4 5 6 - - - -

1 - 2 4 3 - 5 6 6 8

AGENCY

TOTAL POINTS TBWA Sri Lanka 50 TBWA Sri Lanka 45 TBWA Sri Lanka 45 TBWA Sri Lanka 45 Phoenix Ogilvy Sri Lanka 30 Phoenix Ogilvy Sri Lanka 30 Leo Burnett Solutions Sri Lanka 20 Leo Burnett Solutions Sri Lanka 20 Leo Burnett Solutions Sri Lanka 20 Leo Burnett Solutions Sri Lanka 20 Leo Burnett Solutions Sri Lanka 20 Leo Burnett Solutions Sri Lanka 20 Phoenix Ogilvy Sri Lanka 15 Phoenix Ogilvy Sri Lanka 15 Phoenix Ogilvy Sri Lanka 15 Phoenix Ogilvy Sri Lanka 15 Phoenix Ogilvy Sri Lanka 15 Phoenix Ogilvy Sri Lanka 15

Korea’s Hottest Creatives

AGENCY

TOTAL POINTS

Cheil Worldwide Seoul Serviceplan Korea Innocean Worldwide Seoul Hs Ad Seoul Innored Seoul SK Planet Seoul Playground Seoul Krema Worldwide Seoul KT Seoul Postvisual Seoul

675 190 95 45 15 10 0 0 0 0

RANK 2017 1 1 1 4 4 6 7 7 7 7 7 7 13 13 15 15 15 15 15 15 15 15 15 15 15 26 27 28 28 28 28 28 28 28 35 35 35 35

NAME

AGENCY

Hyungkyun Oh Sungphil Hwang Taeyul Ko Bill Yom Jung-seok Lee Jia Kim Giho Lee Hyelim Heo Jihwan Park Jisu Won Sunga Choi Wijeon Lee Hayden Yuhyun Lee Joohee Lee Hyekyung Jung Hyeonuk Kim Junho Lee Lyusuk Jung Nahil Kang Sanghyun Nam Sangjun Park Sungwan Won Sunkyu Kang Wan Heo Yongsoon Yim Jax Jung Jinwoo Ryu Ga-hong Choi Jun-kyu Lee Min-gu Go Sang-kwon Park Seung-ha Rhee Summer Shin Young-ho Hwang Jihoon Park Jiyeon Kim Chang Jae Lee Myeong Joong Kim

Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Serviceplan Korea Serviceplan Korea Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Cheil Worldwide Seoul Innocean Worldwide Korea Innocean Worldwide Korea Innocean Worldwide Korea Innocean Worldwide Korea Innocean Worldwide Korea Innocean Worldwide Korea Innocean Worldwide Korea Cheil Worldwide Seoul Cheil Worldwide Seoul HS AD Seoul HS AD Seoul

TOTAL POINTS 275 275 275 220 220 145 130 130 130 130 130 130 115 115 100 100 100 100 100 100 100 100 100 100 100 85 75 55 55 55 55 55 55 55 30 30 30 30



CHEIL WORLDWIDE

S E P T E M B E R 2 017

S E P T E M B E R 2 017

CAMPAIGN BRIEF

75


ASIA’S MOST CREATIVE COUNTRIES ASIA’S MOST AWARDED COUNTRIES (2017) RANK

COUNTRY

Japan (8385/8995) Thailand (1825/2735) Singapore (4300/3010) India (3450/2980) China (3120/1830) The Philippines (2605/475) Hong Kong (1720/710) South Korea (535/1275)

1 2 3 4 5 6 7 8

TOTAL

RANK

COUNTRY

TOTAL

7535 6100 3425 2955 2640 1735 1450 1025

8 10 11 12 13 14 15 16

Taiwan (447/570) Indonesia (525/475) Malaysia (775/1400) Sri Lanka (175/315) Vietnam (485/360) Mongolia (-/-) Pakistan (135/390) Bangladesh (20/60)

1025 605 290 150 120 30 0 0

Total is for 2017 Awards season. Previous 2 years total points tally are in brackets 76

CAMPAIGN BRIEF

S E P T E M B E R 2 017