Jan 5, 2011 - The Dallas Asian American Cultural Center Master Plan was .... City-owned facility operated through a mana
City of Dallas Asian American Cultural Center
Asian American Cultural Center AACC
Master Plan Update Presented to Dallas City Council January 5, 2011
AACC
Content
City of Dallas Asian American Cultural Center
AACC
Dallas Asian American Cultural Center – AACC Background Project Overview Public Participation Program of Requirements Financial Analysis Next Steps Appendix
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Background
City of Dallas Asian American Cultural Center
AACC
Guiding Statement The Dallas Asian American Cultural Center Master Plan was developed with an underlying vision for a facility that will serve as a regional arts center offering a variety of arts programs that celebrate and promote all Asian cultures. The Center will serve as a gathering place for North Texas’ Asian communities to celebrate their artistic heritage and for the community at‐large to learn and be inspired by the multiple artistic expressions of Asian and Asian‐American cultures. The Center will also serve as an integral component of the City of Dallas’ cultural facilities infrastructure, joining other facilities such as the Latino Cultural Center and the South Dallas Cultural Center, providing performance and exhibition space for the benefit of the public. 3
Background
City of Dallas Asian American Cultural Center
AACC
City of Dallas – Similar Cultural Facilities
Latino Cultural Center
South Dallas Cultural Center 4
Project Overview
City of Dallas Asian American Cultural Center
AACC
2006 Bond Program includes funding for development of an Asian-American Cultural Center Master Plan Master plan has been prepared based upon analysis of public input and demographic data to determine
Cultural needs
Program of requirements
Development and operating budgets
These elements are necessary to accommodate the programs and events envisioned for this cultural asset
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Project Overview
City of Dallas Asian American Cultural Center
AACC
Demographics About 300,000 people in the Metropolitan Statistical Area have Asian Pacific Islander (API) heritage; approximately 5% of the total population Over 30,000 people of API heritage live in the City of Dallas; about 3% of the total population The API population has grown at more than a 7% rate over the past decade
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Demographics – API Population Density, MSA, 2009
City of Dallas Asian American Cultural Center
AACC
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Demographics – API Population Density, City of Dallas, 2009
City of Dallas Asian American Cultural Center
AACC
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Public Participation
City of Dallas Asian American Cultural Center
AACC
Qualitative Analysis – Engagement Meetings held May-Aug 2009 Steering Committee: Process and program review presentations
Town Hall Meetings: 3 held (44 attending)
Focus Groups 14 sessions (>100 attending)
Arts Advisory Group Process review presentations
See Appendix for list of participants
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Public Participation
City of Dallas Asian American Cultural Center
AACC
Quantitative Analysis – Participation 158 Individual Participants
290 Individual Attendances
Participation
Type of Participation Arts Advisory Group 4% Town Hall 22%
Contacted and participated, 158
Contacted but did not participate, 172
Steering Committee 17%
Focus Group 53%
Other 4%
See Appendix for list of participants
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Public Participation
City of Dallas Asian American Cultural Center
AACC
Results – Community Goals for the Center To promote an exchange / bridging of the cultures – Asian to American and American to Asian To facilitate interaction among the diverse Asian American population in North Texas, and better understanding of Asian cultures To create a place to showcase Asian American identity & image through performance and exhibits, learning and education To welcome both cultural elders and younger generations
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Public Participation
City of Dallas Asian American Cultural Center
AACC
Results – Community Goals for the Center
To provide flexibility for a variety of programs and events To create an affordable space for organizations To select a site in a central location that is easily accessible to the widest Asian-American population To allow for growth and reduce initial cost – consider a phased program 12
Public Participation
City of Dallas Asian American Cultural Center
AACC
Results – Utilization Priorities Events and activities that are organized, produced, and presented by the Center itself Programs and activities produced or presented by arts and culture organizations or artists in the Asian community, who rent the space Rental of space for earned income - producing cultural events
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Program of Requirements
City of Dallas Asian American Cultural Center
AACC
Ultimate space requirements (full build-out) based on community input Space
Square Feet
Theater for 500 in auditorium-style seating Exhibit Area Lobby / Cultural Events Area Classrooms / Studios Theater Support Operations / Offices Building Support
7,700 4,000 5,500 3,900 3,100 1,100 2,200
Total Building Gross Area
44,000sf
Total site area (including parking and open space) of approximately 9.7 Acres to be developed in phases, similar to the Latino Cultural Center 14
Financial Analysis
City of Dallas Asian American Cultural Center
AACC
Estimated Construction Budget $22 million -- for site development and the 44,000 gross square foot of building(s) • Approximately $500 per gross square foot • Includes contractor’s fees, general conditions, and bonds • Includes a 15% contingency since building has not yet been designed • Excludes land acquisition costs since a site has not been identified
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Financial Analysis
City of Dallas Asian American Cultural Center
AACC
Estimated Operating Budget and Earned Income Projection
$1 million – Annual operating budget (stabilized operating year) $250,000 – Reasonable annual earned income target $750,000 – Required annual contributed income
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Financial Analysis
City of Dallas Asian American Cultural Center
AACC
City of Dallas – Cultural Facility Cost Sharing Policy Land Acquisition and Preparation: • 75% maximum Public contribution • 25% Private contribution
Design and Construction: • 60% maximum Public contribution • 40% Private contribution
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Next Steps
City of Dallas Asian American Cultural Center
AACC
Community stakeholders form an organization to lead project development Develop a fundraising program Build a management team Select site Funding, Operating, and Management Approaches City-owned and operated facility City-owned facility operated through a management agreement with a 501(c)(3), not-for-profit community organization Community-owned and operated facility City share of funding for initial phase is considered in future bond program 18
City of Dallas Asian American Cultural Center
Asian American Cultural Center AACC Master Plan Update Appendix
AACC
Program of Requirements
City of Dallas Asian American Cultural Center
AACC
Functional Relationship Diagram THEATRE SUPPORT
THEATRE (2 story volume)
PUBLIC PUBLIC ENTRANCE ENTRANCE & & COURTYARD COURTYARD
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Program of Requirements
City of Dallas Asian American Cultural Center
AACC
Building Massing Example: Mid-block site
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Program of Requirements
City of Dallas Asian American Cultural Center
AACC
Building Massing Example: Corner Site
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