Asian American Cultural Center Master Plan Update - City of Dallas

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Jan 5, 2011 - The Dallas Asian American Cultural Center Master Plan was .... City-owned facility operated through a mana
City of Dallas Asian American Cultural Center

Asian American Cultural Center AACC

Master Plan Update Presented to Dallas City Council January 5, 2011

AACC

Content

City of Dallas Asian American Cultural Center

AACC

Dallas Asian American Cultural Center – AACC  Background  Project Overview  Public Participation  Program of Requirements  Financial Analysis  Next Steps  Appendix

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Background

City of Dallas Asian American Cultural Center

AACC

Guiding Statement The  Dallas  Asian  American  Cultural  Center  Master  Plan  was  developed  with  an  underlying  vision  for  a  facility  that  will  serve  as  a  regional  arts  center offering a variety of arts programs that celebrate and promote all  Asian cultures.  The  Center  will  serve  as  a  gathering  place  for  North  Texas’ Asian  communities  to  celebrate  their  artistic  heritage  and  for  the  community  at‐large  to  learn  and  be  inspired  by  the  multiple  artistic  expressions  of  Asian and Asian‐American cultures.  The Center will also serve as an integral component of the City of Dallas’ cultural facilities  infrastructure,  joining  other  facilities  such  as  the  Latino  Cultural  Center  and  the  South  Dallas  Cultural  Center,  providing  performance and exhibition space for the benefit of the public. 3

Background

City of Dallas Asian American Cultural Center

AACC

City of Dallas – Similar Cultural Facilities

Latino Cultural Center

South Dallas Cultural Center 4

Project Overview

City of Dallas Asian American Cultural Center

AACC

2006 Bond Program includes funding for development of an Asian-American Cultural Center Master Plan Master plan has been prepared based upon analysis of public input and demographic data to determine 

Cultural needs



Program of requirements



Development and operating budgets

These elements are necessary to accommodate the programs and events envisioned for this cultural asset

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Project Overview

City of Dallas Asian American Cultural Center

AACC

Demographics About 300,000 people in the Metropolitan Statistical Area have Asian Pacific Islander (API) heritage; approximately 5% of the total population Over 30,000 people of API heritage live in the City of Dallas; about 3% of the total population The API population has grown at more than a 7% rate over the past decade

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Demographics – API Population Density, MSA, 2009

City of Dallas Asian American Cultural Center

AACC

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Demographics – API Population Density, City of Dallas, 2009

City of Dallas Asian American Cultural Center

AACC

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Public Participation

City of Dallas Asian American Cultural Center

AACC

Qualitative Analysis – Engagement Meetings held May-Aug 2009 Steering Committee:  Process and program review presentations

Town Hall Meetings:  3 held (44 attending)

Focus Groups  14 sessions (>100 attending)

Arts Advisory Group  Process review presentations

See Appendix for list of participants

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Public Participation

City of Dallas Asian American Cultural Center

AACC

Quantitative Analysis – Participation 158 Individual Participants

290 Individual Attendances

Participation

Type of Participation Arts Advisory  Group 4% Town Hall 22%

Contacted and participated, 158

Contacted but did  not participate,  172

Steering  Committee 17%

Focus Group 53%

Other 4%

See Appendix for list of participants

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Public Participation

City of Dallas Asian American Cultural Center

AACC

Results – Community Goals for the Center To promote an exchange / bridging of the cultures – Asian to American and American to Asian To facilitate interaction among the diverse Asian American population in North Texas, and better understanding of Asian cultures To create a place to showcase Asian American identity & image through performance and exhibits, learning and education To welcome both cultural elders and younger generations

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Public Participation

City of Dallas Asian American Cultural Center

AACC

Results – Community Goals for the Center

 To provide flexibility for a variety of programs and events  To create an affordable space for organizations  To select a site in a central location that is easily accessible to the widest Asian-American population  To allow for growth and reduce initial cost – consider a phased program 12

Public Participation

City of Dallas Asian American Cultural Center

AACC

Results – Utilization Priorities  Events and activities that are organized, produced, and presented by the Center itself  Programs and activities produced or presented by arts and culture organizations or artists in the Asian community, who rent the space  Rental of space for earned income - producing cultural events

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Program of Requirements

City of Dallas Asian American Cultural Center

AACC

Ultimate space requirements (full build-out) based on community input Space

Square Feet

Theater for 500 in auditorium-style seating Exhibit Area Lobby / Cultural Events Area Classrooms / Studios Theater Support Operations / Offices Building Support

7,700 4,000 5,500 3,900 3,100 1,100 2,200

Total Building Gross Area

44,000sf

Total site area (including parking and open space) of approximately 9.7 Acres to be developed in phases, similar to the Latino Cultural Center 14

Financial Analysis

City of Dallas Asian American Cultural Center

AACC

Estimated Construction Budget $22 million -- for site development and the 44,000 gross square foot of building(s) • Approximately $500 per gross square foot • Includes contractor’s fees, general conditions, and bonds • Includes a 15% contingency since building has not yet been designed • Excludes land acquisition costs since a site has not been identified

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Financial Analysis

City of Dallas Asian American Cultural Center

AACC

Estimated Operating Budget and Earned Income Projection

$1 million – Annual operating budget (stabilized operating year) $250,000 – Reasonable annual earned income target $750,000 – Required annual contributed income

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Financial Analysis

City of Dallas Asian American Cultural Center

AACC

City of Dallas – Cultural Facility Cost Sharing Policy Land Acquisition and Preparation: • 75% maximum Public contribution • 25% Private contribution

Design and Construction: • 60% maximum Public contribution • 40% Private contribution

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Next Steps

City of Dallas Asian American Cultural Center

AACC

 Community stakeholders form an organization to lead project development Develop a fundraising program Build a management team Select site  Funding, Operating, and Management Approaches City-owned and operated facility City-owned facility operated through a management agreement with a 501(c)(3), not-for-profit community organization Community-owned and operated facility  City share of funding for initial phase is considered in future bond program 18

City of Dallas Asian American Cultural Center

Asian American Cultural Center AACC Master Plan Update Appendix

AACC

Program of Requirements

City of Dallas Asian American Cultural Center

AACC

Functional Relationship Diagram THEATRE SUPPORT

THEATRE (2 story volume)

PUBLIC PUBLIC ENTRANCE ENTRANCE & & COURTYARD COURTYARD

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Program of Requirements

City of Dallas Asian American Cultural Center

AACC

Building Massing Example: Mid-block site

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Program of Requirements

City of Dallas Asian American Cultural Center

AACC

Building Massing Example: Corner Site

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