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AUGMENTED REALITY
ABOUT
MANIPAL TECHNOLOGIES Innovated integrated solutions across industry verticals like Banking, Telecom, Education, Media Publishing, Consumer Goods and Retail, Financial services, Aviation & Transport and the Public sector. Our offerings are largely focussed on delivering secure and hassle-free financial transactions, and cutting-edge marketing and branding communications across the digital platform, to our clientele base. As these domains of secure payment transferring and targeted communications have swiftly upgraded to the “e-niche”, Manipal Technologies only bettered its services and solutions to the best of industry standards.
ABOUT
MANIPAL DIGITAL Manipal Digital, a subsidiary of the Manipal Technologies Ltd, is a content service company that provides end-to-end services across the content value chain in terms of pre-media solutions, web and app development, gaming, animations, solutioning, packaging and imaging.
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WHAT IS
AUGMENTED REALITY Welcome to the world of augmented reality where you are only limited by your own imagination. Augmented reality is the meeting point of the virtual world with the real one. A technology that can bring to life almost everything which is a part of our everyday world, and the in the era of smartphones and tablets all you need to do is point and click. Augmented reality is defined as computer-generated content—which typically includes graphics, audio and other sensory enhancements—that is superimposed over live images to enhance the real world. In mobile devices, where augmented reality’s future seems to be heading, it uses everyday technology such as cameras, globalpositioning systems and electronic compasses. These are built into the phone, in combination with WiFi and broadband networks, to bring together location, orientation and context— all adding up to a richer experience of the world around. At Manipal Digital, we work with clients across sectors to create enriching augmented experiences around their product suite. Starting from automobiles to human autonomy to simple dissemination of information through calendar images, we help brands leave a lasting impression on their audience through augmented reality.
AUTOMOBILE
AUGMENTED REALITY IN
AUTOMOBILES
As automobiles get faster, stronger and safer – the opportunities of engagement also increase two fold. With Augmented Reality the possibilities before the automobile industry are endless. Stting from choosing the right colour for a future vehicle to test driving it on a simulation, you can now do it all from the comfort of your home simply by augmenting a print advertisement. At Manipal Digital, we have worked on some of the leading automobile brands and created interesting experiences around their products such as helping their customers explore 3D views of the product right from the product advertisement, view its interiors, change the car’s colour, even control lights and music.
AUTOMOBILE
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PUBLISHING
AUGMENTED REALITY IN
PUBLISHING
Augmented Reality brings about the power of transforming unidirectional publishing models into a bi-directional communication medium. With Augmented Reality the boundaries in publishing keep on getting extended. From augmented advertising to augmented special inserts (in multi media format), to interactive content structures – the publishing industry has started to experiment with this technology in a number of ways. At Manipal Digital we work with publishers to develop new ways of engaging readers in their content. From 3D models augmented in printed textbooks to creating augmented advertising, we bring in the ability to work on innovative solutions that can benefit the industry.
PUBLISHING
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PUBLISHING
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PUBLISHING
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BOOKS *logos & images used are only for demo purpose
RETAIL
AUGMENTED REALITY IN
RETAIL
Augmented Reality has opened up an entirely new vista in the world of packaging. Some of the leading brands of the world such as Pringles, Guinness, Starbucks, Lego have used Augmented Reality in their packaging and the innovations have ranged from offering recipes over multimedia right from a ketchup bottle to allowing consumers to send secret messages to their friends through an exclusive portal. Tomi Ahonen, one of the renowned TEDx speakers called Augmented Reality the 8th mass communication medium because it blurred the boundaries between the real and the virtual. At Manipal Digital, we put in our brains to work out innovations related to Augmented Reality around a brand and create solutions that educate, engage and of course, entertain your audience.
RETAIL
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BANKING
AUGMENTED REALITY IN
BANKING
Banking is one of the industries which can benefit immensely from Augmented Reality. Starting from presenting augmented version of account information simply by pointing the smartphone on a credit card, to driving monthly offers and information right from the bank calendar sitting on a customer’s tabletop, Augmented Reality is changing the way banking functions. Imagine your relationship manager using an AR app to track customers in a particular area and consumers using AR app to track ATMs in a particular area. Augmented Reality has advantages across several sectors such as easy banking, recruitments, information dissemination, customer management. At Manipal Digital, we work with some of the leading banks of India to create Augmented Reality solutions that create a constant engagement with the customers and even shareholders.
BANKING
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CALENDERS
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BANKING
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BANKING
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BANK DIARIES *logos & images used are only for demo purpose
PHARMA
AUGMENTED REALITY IN
PHARMA
In Pharmaceutical Industry, the use of Augmented Reality opens up new ways of interacting with physicians and patients. Augmented Reality holds profound implications in the area of medical training, drug usage, product detail presentation, and several others. Medical representatives can gain trust through Augmented Reality demonstrations of their product on the human body, moreover doctors will be able to explain to their patients how exactly a medical device, like an inhaler or a pacemaker, works. At Manipal Digital, we have a dedicated technology team to co-create the possibilities that Augmented Reality presents to the Pharma Industry.
PHARMA
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Manipal Digital Systems Pvt. Ltd. Plot No : 2-A(P), Industrial Area, Manipal – 576104, Karnataka State, INDIA
INDIA: +91 820 220 5893 UK: +44 203 371 7708 USA: +1 212 537 6025, +1 917 463 4665, +1 917 463 4734
