social commentary, and one part screamingly hilarious comedy. Deceptively simple ... or even 'beauty - who cares?' The u
August 2016
We are so thrilled to present the very clever and exciting new novel from Georgia Clark...
“The Regulars is a saucy, sexy story that’s one part cautionary tale, one part social commentary, and one part screamingly hilarious comedy. Deceptively simple, it’s one of the most original books I’ve read in years. You’ll eat this one up!”— Sara Shepard, creator of Pretty Little Liars
“[A] wonderfully entertaining debut, full of magic and heart.” — Scott Westerfeld, New York Times bestselling author of Uglies and Zeroes
“The Regulars is happily grounded in a world and a generation we recognize, filled with yummy, quippy dialogue and delicious storytelling. Hats off to Georgia Clark, who explores the debates around what, exactly, is female empowerment. A lovely summer read!” — Maggie Grace, actor
Georgia has written for Home & Away, Cosmo, CLEO, Daily Life (Fairfax), Sunday Life, and Girlfriend among many other leading publications and programs. She is extremely well connected to our local media. We will be sending a large run of proofs to media, and you can expect extensive review and feature coverage from all leading outlets including…
Plus lots of love from the online media including:
Potion Gift Pack: media promotion To mark this special release and make The Regulars really stand out, key media will receive their very own Potion Gift Pack containing some delicious and magical DRINK ME and EAT ME treats…
International hashtag campaign #FindYourPretty The ethos is less about 'we are all beautiful!' which is simplistic, and more about 'define your own beauty', 'unattainable beauty is harmful' or even 'beauty - who cares?‘
The ultimate goal of this campaign is to encourage readers to share their thoughts on beauty, tagging #FindYourPretty and #TheRegulars Joining forces with the UK and US teams we’ll share a range of reviews, quotes about beauty from famous women, and readers.
Paid social media campaign Our hashtag campaign will be supported with Facebook and Twitter advertising to amplify our messaging. Approx 100K adverts will run across both platforms targeting fans of book retailers and publishers, websites such as Mamamia and Daily Life, fans of authors such as Maggie Alderson and Zoe Foster, and many more. The campaign will also run across our social media platforms Facebook 6.5K Twitter 11.9K Google+ 35.6K
Paid mobile advertising Plus we will advertise to readers via their mobile devices, with 150K adverts targeting people at peak commuting times with a free chapter via high-traffic networks such as Yahoo!7, Mi9 targeting readers of lifestyle, fashion and beauty content.
Better Read Book Club
The Regulars will be promoted via the Better Read Book Club in September.
Our book club boasts a membership of over 1000 members, including 60 registered book clubs, and our eNews has an average open rate of 40% every month.
Writers Festivals We will also pitch Georgia to all major writers festivals.
August 2016
