Avails Workbook 101 - Rubicon Project

call your Demand Manager or email [email protected] TOTAL VOLUME ... GEOGRAPHY & SIZE ALL presents ad impressions, ad types, ad ...
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Avails Workbook 101 As our valued Demand partner, we are pleased to have provided you with the Avails Workbook, which gives you extensive information about the publisher inventory available to you through Rubicon Project. We have put together this Avails Workbook 101 to assist you in maximizing your use of the Workbook by offering suggestions on use, information about how the document is structured, and some tips on navigating the multiple tabs and columns.

HOW YOU MIGHT USE THE AVAILS WORKBOOK VOLUME BY GEOGRAPHY TOTAL VOLUME AVAILABLE The most common request from our Demand Partners is for information on the amount of volume (i.e. the number of impressions) available across Rubicon’s inventory. Each individual publisher’s monthly impressions are listed and totaled in each of the Data Tabs 3 - 5.6 (see page 3), in the “Avg Monthly Impressions” column (see page 3).

Impression numbers vary in each Tab (i.e. 3. PUBLISHER AVAILS ALL is the total of all Rubicon Publishers, while 5.3 ENTERTAINMENT ONLY is a subset of publishers from the entertainment vertical).

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When you have a campaign with specific geographic targeting needs, the Workbook has impressions broken out by many of our most popular geographies, including all continents and many European countries. If you want details by site, there are individual country columns on 3. PUBLISHER AVAILS ALL, and on each of the Subset Tabs 5.1 - 5.6.

4. GEOGRAPHY & SIZE ALL presents ad impressions, ad types, ad sizes, and other format data by geographical region.

Page 1 | For a 10 Minute Avails Workbook Tutorial or more information, call your Demand Manager or email [email protected]

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Avails Workbook 101 NEW PUBLISHERS/SITES

INVENTORY FOR MOBILE/TABLET

Perhaps you just want to see what new inventory has become available through Rubicon. Filter the data by the “Sites New This Period” to see what has been added since the last version of the Workbook was released.

Mobile and Tablet advertising is a major growth area and the Avails Workbook gives you overall availability on major devices and operating systems.

The “Sites New this Period” is found on 3. PUBLISHER AVAILS ALL, and each of the Subset Tabs 5.1 - 5.6.

VOLUME BY FUNCTION AND LOCATION Other useful information is also included in the Avails Workbook

VOLUME BY AD SIZE Looking for available inventory of a particular ad size? 4. GEOGRAPHY & SIZE ALL, provides the impressions served across the standard IAB ad sizes.

• Which sites allow expandables - and which rich media companies do they use | TAB 3.*/COL: Allows Expandable & Eligible Expandable

• How many expandable impressions are available | TAB 4./COL: Eligible Expandable Imps

• Which sites have available inventory within a FaceBook app | TAB 3.*/COL: Facebook App • Which sites offer Above the Fold inventory, and how much volume is available | TAB 3.*/COL: Above the Fold Imps and TAB 4./COL: Above the Fold Imps

• Which sites are RTB enabled | TAB 3.*/COL: RTB Enabled • Which sites auto-refresh and what are their refresh rates | TAB 3.*/COL: Auto Refresh & Auto Refresh Time (sec)

• How many eligible in-banner video impressions are available | TAB 4./COL: Eligible In-Banner Video Imps * All information in TAB 3. is also in Tabs 5.1-5.6

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Page 2 | For a 10 Minute Avails Workbook Tutorial or more information,

call your Demand Manager or email [email protected]

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Avails Workbook 101 WHAT IS IN THE AVAILS WORKBOOK As you have just seen, there is a wealth of information in the Avails Workbook. It can look a bit daunting on first glance, here is information about the structur