Nov 11, 2013 - Marketing champions for MELTS 2014. (Dubai ... foremost sustainable B2B event focusing on and positively
AVIAREPS appointed as exclusive international PR & Marketing champions for MELTS 2014 (Dubai, 11 November 2013) Seren Event Management Company (SerenEMC) – organiser of the Middle East Luxury Travel Show (MELTS) 2014 – has appointed AVIAREPS for a public relations and marketing initiative designed to hoist the profile of the event internationally and create an unparalleled media experience for its participants. In line with the MELTS 2014 Vision, AVIAREPS will work with SerenEMC to position the event as the foremost sustainable B2B event focusing on and positively promoting the luxury travel and tourism industry within the Middle East. Comprising a dynamic team of innovative professionals whose relationships and expertise consistently prove to yield results, AVIAREPS – along with its global network – will provide essential PR and media relations support to ensure the participants of MELTS 2014 a targeted experience, with only the most relevant and sought after trade and consumer media platforms sharing this elite stage. "I am delighted to be working with AVIAREPS to help raise the profile of the event and, most importantly, to ensure we deliver a relevant and exceptional media experience for our clients,” commented Alexandra North, Managing Director, SerenEMC. “Armed with an unmatched strength globally, in luxury media relations, AVIAREPS boasts extensive experience in the upper echelons of the travel and tourism industry, which made them a natural choice for us. The team’s spirit, drive for perfection and commitment to delivering an above-and-beyond experience marry perfectly with the MELTS vision. Consequently, we are confident that the event and its participants will benefit from a PR experience that is both concentrated and remarkable.” Michael Gaebler, Chairman & CEO AVIAREPS Group, added: “It is an honour to work with SerenEMC towards ensuring that the inaugural MELTS exhibition is an international success. The vision of MELTS as a new and luxury-focused travel and hospitality event in one of the world’s most dynamic regions makes it an exciting project for all involved. Our international outreach of 46 self-owned offices will be there to ensure a fervent and highly targeted promotion of this unique event worldwide.” MELTS, taking place in February 2014 in the rapidly evolving State of Qatar, will also feature a pre-show destination familiarisation trip, an opening enrichment conference, three days of pre-arranged meetings and three evenings of networking in some of Qatar’s most inspirational venues. For further information regarding the Middle East Luxury Travel Show (MELTS) please contact: Seren Event Management Company Tel: +357 24803071 Email:
[email protected] www.meltshow.com -END-
Note to Editors: Image 1: Michael Gaebler, Chairman & CEO AVIAREPS Group
For high resolution images please click here. About AVIAREPS: Founded in Germany in 1994 with an extensive office network spanning all continents with 46 offices in 38 countries, the AVIAREPS Group is the world’s leading airline and tourism management company with over 90 airlines and more than 90 tourism clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion. For further information, please visit www.aviareps.com or follow AVIAREPS on Facebook at www.facebook.com/AviarepsGroup. About Seren Event Management Company: Newly launched in 2012, Seren Event Management Company (SerenEMC) is the latest addition to the established and highly reputed CADS GROUP portfolio – a leading high-end hotel, real estate and tourism development group. A subdivision was later created, namely CADS Publishing & Events, in order to formerly bring together the Group’s two flagship businesses, SerenEMC and TTG MENA. SerenEMC was initially born from the rising demands and sharpening taste of the high end travel and tourism industry which yearns for a B2B event platform that is elevated beyond all others; bespoke; serious; ROI focused; knowledgeable; enriching; creative; and passionate. Therefore, bounded by integrity, excellence and knowledge, the flagship event under the SerenEMC umbrella was created. The Middle East Luxury Travel Show (MELTS), set to debut in January 2014, will provide the ultimate platform to network, conduct business and enrich an established knowledge of the luxury travel trade in this exceptional region.
The SerenEMC team tasked with the crafting and implementation of this event consists of travel and tourism professionals, media experts and event management specialists who boast extensive and diverse experience specifically within the high-end arena. MELTS™ is a Registered Trademark and it is the vision of SerenEMC to implement the MELTS™ concept, relevantly, into similarly upscale markets across the world. For further information, please visit: www.meltshow.com
PRESS INQUIRIES Mr. Glenn Johnston
[email protected] (mobile: 050 501 5423) Mr. Ian Borromeo
[email protected] (mobile: 056 719 5181) C/- AVIAREPS FZ-LLC Tel: + 971(4) 3753-295 Fax: + 971 (4) 4393-582
