bada 2.0 Device, UX & Service

bada 2.0 Device, UX & Service bada Developer Day 2011

Copyright© 2011 Samsung Electronics, Co., Ltd. All rights reserved

The beginning of the new wave, the smartphone “Wave” Smartphone For Everyone Young Generation

The first bada phone, Wave 2 I bada 2.0 Device, UX & Service

Social Tribe

First Smartphone

A Trio of new bada 2.0-powerd ‘Wave’

Wave 3 3 I bada 2.0 Device, UX & Service

Wave M

Wave Y

Wave 3 : bada 2.0 Hero Device Smarts meet style Powerful Performance • 1.4 GHz Faster CPU & 4” Super AMOLED

Convenient & Stylish UX • Full Metal Design, bada 2.0 UX

4 I bada 2.0 Device, UX & Service

Wave 3 : bada 2.0 Hero Device Launch

‘11.10

Dimension

125.9 x 64.2 x 9.9 mm

RF Band

HSDPA 14.4, HSUPA 5.76

Display

4.0” WVGA sAMOLED

Camera

5MP AF (w/ Flash) + VGA VT-cam

CPU Clock

1.4GHz

Chip set

MSM 8255 (Scorpion 1.4GHz)

OpenGL

OpenGL ES 2.0

Graphic Performance

3D 41M tri./sec 720p HD Video @30fps; 12Mpix

Battery

1500 mAh

Memory

4GB + MicroSD (up to 32GB)

Connectivity

BT3.0, USB2.0 HS

WiFi

WiFi 802.11 b/g/n, WiFi direct

Sensor

Accelerometer, Compass, Proximity, Light


Wave 3 : Global Launching plan Launching in over 90 countries starting in October EUROPE AUSTRIA/BELGIUM MACEDONIA/BULGARIA/CROATIA CYPRUS/CZECHO/FRANCE GERMANY/GREECE HUNGARY IRELAND/ITALY/LATVIA LITHUANIA/LUXEMBOURG MONTENEG/NETHERLANDS POLAND/PORTUGAL/ROMANIA SERBIA/SLOVAK/SLOVENIA SPAIN/SWEDEN SWITZERLAND UNITED KINGDOM BOSNIA-HERZEGOVINA

S.W ASIA

INDIA

AUSTRALIA CAMBODIA(KAMPUCHEA) INDONESIA MALAYSIA NEW ZEALAND PHILIPPINES SINGAPORE TAIWAN THAILAND VIETNAM

M.E & AFRICA AFGHANISTAN/LGERIA CAMEROON/UN/REP/CONGO EGYPT/GHANA/IRAN/IRAQ/ISRAE L KENYA/LIBYAN/ARAB/REP MOROCCO/NIGERIA/PAKISTAN SAUDI/ARABIA/SENEGAL /SOUTH AFRICA/SUDAN /TUNISIA/TURKEY UNITED/ARAB/EMIRAT

CHINA HONG KONG

BANGLADESH NEPAL SRILANKA

S.E ASIA


CHINA

CIS KAZAKHSTAN RUSSIA UKRAINE UZBEKISTAN

Wave M: Social trend Setter on the move

Trend leading look • Ergonomic Design with metallic cover, 3.65” screen

Fast & Smart • Faster Connectivity, NFC (optional) Advanced Smart Function


Wave M: Social trend Setter on the move Launch

‘11.09

Dimension

113.8 x 63.3 x 12.2 mm

RF Band

HSDPA 7.2

Display

3.65” HVGA TFT

Camera

5MP AF w/ Flash

CPU Clock

832MHz

Chip set

BCM21552

OpenGL

OpenGL ES 2.0

Graphic Performance

3D 9M tri./sec VGA Video@30fps

Battery

1350mAh

Memory

150MB +micro SD(up to 32GB) 2GB microSD inbox

Connectivity

BT3.0, USB 2.0 HS

WiFi


Sensor

Accelerometer, Proximity


Wave Y: Get a Smart Start for Your Mobile Life Easy to be Stylish • Soft pebble with luxury metallic hairline • Wider & brilliant view with HVGA display

Easy to be Smart • 832MHz processor • NFC(Optional) • Better Wi-Fi & BT connectivity


Wave Y: Get a Smart Start for Your Mobile Life Launch

‘11.10

Dimension

110 x 58.2 x 12.3 mm

RF Band

HSDPA 7.2

Display

3.2” HVGA TFT

Camera

2MP FF

CPU Clock

832MHz

Chip set

BCM21552

OpenGL

OpenGL ES 2.0

Graphic Performance

150MB +micro SD(up to 32GB) 2GB microSD inbox

Memory Battery

3D 9M tri./sec VGA Video@30fps 1200 mAh

Connectivity

BT3.0, USB2.0 HS

WiFi


Sensor

Accelerometer, Proximity


Accumulative Wave Sales Wave 3/ Wave M/ Wave Y

11,000,000 10,000,000 9,000,000 8,000,000 Wave 578

7,000,000 6,000,000

Wave 2

5,000,000

Wave 525/575/723

4,000,000 3,000,000 2,000,000

Wave

Wave 533

1,000,000 0

10.06 11 I bada 2.0 Device, UX & Service

10.12

11.06

11.12

bada 2.0 UX

12

Convenient & Stylish User Experience

Easy integration, easy personalization with bada 2.0

Homescreen


Live Panel

Upgraded Usability

Homescreen • Hybrid widgets of clock & weather • Quick access & communication by contact shortcuts

[Idle screen]


[Contact shortcuts]

14

Live Panel • Most frequently used live contents - Clock, weather, search, news, stock, calendar and favourite contacts • User-customisable layout of live contents


[Live panel with content panels]

[Live panel edit mode]

15

Usability Improvements • Copy & Paste - Text & Image, HTML format supported • Voice UX - Voice command, STT & TTS [Enhanced Copy & paste]


[Voice command]

16

bada 2.0 UX Video

bada 2.0 Service

18

bada 2.0 Services

Enhanced Service & Content with bada 2.0

ChatON


Find my mobile

Samsung Apps

ChatON ChatON connects everyone in one easy chatting service. • bada, android, blackberry, feature phone and more! • Based on phone number and auto buddy registration


Find my mobile Control and manage lost phone • Find out location of your lost phone • Lock your mobile with message

• Remote wipe out your personal info • samsungdive.com


Samsung Apps Try’n Play

Rent’n Play

App Recommendation

Try for free for a certain period and decide purchase

Rent a time-limited Application with a lower price

Personalized Recommendation Service

Try’n Play

Rent’n Play

For more detail… 22 I bada 2.0 Device, UX & Service

Thank you