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BBN Vol. 29 No. 21

Brevard

Business

May 23, 2011

News

A Weekly Space Coast Business Magazine

Health First employees lose a ton of weight, with Cruz, Berry winning titles By Ken Datzman Health First Inc. employees Osvaldo “Ozzie” Cruz and Brandy Berry were battling what tens of millions of Americans face — a growing waistline and excess body fat. Both individuals were stacking on weight, to the tune of 249 and 231 pounds, respectively, and endangering their health. Something had to change, they said. One day, Berry said she came across an e–mail sent to her by Health First announcing weight–loss competitions among its employees. “Wow! Here’s my chance, I thought. It really excited me. And there was an option to have a Pro–Health & Fitness Center personal trainer assist me.” Berry said a steady diet of fast food and high–calorie coffee drinks put her on a path of weight gain she battled for years. She said she tried a number of popular diets to lose weight, but with little success. Before enrolling in one of the Health First competitions, Cruz said he was taking medication for high–blood pressure. “My blood pressure was in the 190s (systolic,

the top number; normal is less than 120). That was certainly notification that I had to do something to get it down.” Both Berry and Cruz, as well as more than 400 other Health First employees, are living much healthier lifestyles today because of their experiences competing in the company’s first weight–loss contests. They each won individual titles in two different competitions, pushing themselves to new levels of performance almost on a weekly basis, and reshaping their lives in the process. Health First, which operates four hospitals in the county, launched the competitions to encourage its associates to set an example in the community. “This was the brainchild of Mike Means (Health First president and CEO) and Rusty Fischer (Health First board chairman),” said Suzie Bond, of Health First’s Pro–Health & Fitness Center. “The two of them asked that we put together a program where employees would compete in weight–loss contests. The project involved a large number of people Please see Health First, page 19

BBN photo — Adrienne B. Roth

Hospital operator Health First recently conducted two 12–week weight–loss competitions among its employees. The ‘Great Weight–off’ and the ‘Slim–to–Win Challenge’ were voluntary. In the first event, associates lost 2,288 pounds. The individual winner was Ozzie Cruz. Brandy Berry captured the Slim–to–Win title, rallying in the final week of competition. From left: Suzie Bond, Health First Pro– Health & Fitness Center; Cruz; Jill Wattenbarger, Pro–Health personal trainer; and Berry.

Sudden cardiac arrest in athletes confounds medical community The shock of youthful, seemingly healthy athletes collapsing and dying from sudden cardiac arrest naturally makes athletic trainers, coaches, sports physicians, and parents want to do all they can to prevent it. Yet heart specialists and advocates are divided over just what the best prevention might be. Some sports–medicine specialists and the advocacy group Parent Heart Watch are urging that all young athletes going

into the heavy training of high school or even junior high school competitive sports undergo cardiac screening as part of a pre– participation physical. They argue that testing should include an electrocardiogram and/or an echocardiogram before the athlete is cleared to play. But an evaluation of a mandatory screening program for Israeli athletes, published recently, suggests such testing might be of limited value. Dr. Sami Viskin of Tel Aviv University examined 24 documented cases of sudden cardiac deaths among competitive athletes in Israel between 1985 and 2009. He found that 11 of the cases occurred before 1997,

when mandatory testing of all competitive athletes became required by law, and 13 happened after the screening started. Dr. Viskin’s report was published in the March 15 issue of the “Journal of the American College of Cardiology.” Dr. Viskin said an abnormal EKG

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might be seen in 10 percent of athletes being screened, requiring further costly and time–consuming testing. Based on the numbers in his review, he said, “over 30,000 athletes would have to be tested to Please see Cardiac Arrest, page 16

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‘Get Started in Latin’ set for B&N Barnes & Noble in West Melbourne will host the program “Get Started in Latin” each Thursday at 11 a.m. throughout June and July. The store is at 1955 W. New Haven Ave. Students of all ages who are interested in learning Latin are welcome to attend the meetings. Scott Miller of Central Middle School, a certified Latin teacher, will present the program.

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More than 260 people attended “An Evening of Hope III,” which raised more than $190,000 for the Florida Institute of Technology Scott Center for Autism Treatment. The event was held recently at the Merritt Island home of Ed and Cheryl Scott, benefactors of the center. “We raised the funds through sponsorships, a live auction and a Rolex watch raffle. People responded extremely generously to all these efforts, said J. Carey Gleason, Florida Tech associate vice president for development and community relations. The Rolex, a model 16610 Rolex Oyster men’s watch, was valued at $6,000 and donated by Kempf’s Jewelers in Indialantic. A portion of the funds raised from this year’s Evening of Hope will go toward the creation of a resource room for parents and teachers. It will be located on the second floor of the Scott Center on the Florida Tech Melbourne campus. The Scott Center opened in October 2009. It provides treatment, education and training for persons with autism spectrum disorders and their families from Brevard, Indian River, Lake, Orange, Osceola, Seminole and Volusia counties. The center implements research–based practices, partners with schools and families and collaborates with other professionals in this new facility. The center’s website is http://research.fit.edu/scottcenter.

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J. Stanley Payne, executive director of the Canaveral Port Authority, was named Maritime Person of the Year for the Southeast Region of the Propeller Club at its recent convention in Mobile, Ala. The region covers Mississippi, Alabama, Florida, Georgia and South Carolina. Payne was selected from a number of top people in the maritime industry for his “effective leadership, dedication and commitment to the maritime community.” As executive director, Payne has overseen major improvements to Port Canaveral infrastructure that have required a key effort on his part to obtain cooperation from other federal, state and local agencies whose operations impact Port Canaveral. Port Canaveral is one of the engines driving the economy of Brevard County. Payne is now eligible for selection as International Maritime Person of the Year. He will be competing against candidates from around the world at the Propeller Club’s International Convention in Le Havre, France, this October. The Port Canaveral club is accepting new members. For more information visit www.PropellerClubCanaveral.com. MAY 23, 2011

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Dr. Ray Armstrong’s $2.5 million pledge starts the fund–raising drive for the School of Psychology Florida Institute of Technology Trustee Dr. Raymond Armstrong Sr. has pledged $2.5 million in support of the School of Psychology. The donation will go toward facilities renovation and construction, and endowment. “The School of Psychology’s success and community outreach necessitate additional space and resources,” said Florida Tech President Anthony Catanese. “Our growing programs, first–class initiatives, student demand and societal needs necessitate that we go forward with our mission to equip the school with all that’s required to serve our students and the people they benefit.” A board of trustees member since 1984, Dr. Armstrong said, “I recognize that the School of Psychology must replace and modernize its buildings, facilities and equipment to ensure an excellent academic environment. I pledge to help in every way possible.” One of the university’s current priorities is a new building for the School of Psychology. Dr. Mary Beth Kenkel, the school’s dean, said, “We believe that this very welcome gift from Dr. Armstrong will provide the seed to grow a strong funding effort.” “This is the first substantial donation in a continuing effort to enhance the resources of the School of Psychology,” added Ken Stackpoole, Florida Tech’s senior vice president for advancement. “It comes at an excellent time as we solidify our plans to support the school.” The School of Psychology originated in 1980 to focus on preparing professionals to address some of the most pressing needs of society. The school’s clinical psychology doctorate program, nationally accredited since 1984, was started to meet the need for a mental health work force for the rapidly growing population of Florida and the Southeast. The school’s degrees and programs include industrial–organizational psychology, forensic psychology and applied behavior analysis. The program reached national prominence with the opening in fall 2009 of the Scott Center for Autism Treatment on the Melbourne campus of Florida Tech. The $5.4 million building was funded through a contribution from Ed and Cheryl Scott and a grant from the Health Resources and Services Administration. Dr. Armstrong, former chief of surgery at Holmes Regional Medical Center in Melbourne, and a leader in community affairs, currently resides in Monroe, La. For more information about the School of Psychology, visit http://cpla.fit.edu/psych.

Sunflower House seeks donations The Sunflower House is accepting donations for its medical–equipment bank. Wheelchairs, walkers with seats, shower chairs, and bedside commodes are most needed. The medical–equipment bank loans equipment to individuals age 60 and older and to caregivers of individuals age 60 and older who are in need. This program is donation–based. The Sunflower House, a senior and caregiver resource center located in Merritt Square Mall, is a program of Community Services Council of Brevard County. MAY 23, 2011

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EDITORIAL Insurance benefits for exercise programs can cut health costs By Czerne M. Reid Structured exercise and physical–activity programs should be covered by insurance as a way to promote health and reduce health–care costs, especially among high health–risk populations such as those who have diabetes. So says Dr. Marco Pahor, director of the University of Florida Institute on Aging, in a May 4 editorial in the “Journal of the American Medical Association.” Dr. Pahor’s paper accompanies an analysis of multiple clinical trials that examined the effect of exercise and physical activity on the control of blood–glucose levels. “Cumulative work over the past few decades provides solid evidence for public policymakers to consider structured physical activity and exercise programs as worthy of insurance reimbursement,” Dr. Pahor said. A host of studies have linked exercise programs with improved health measures related to blood pressure, lipid levels — including cholesterol and triglycerides —

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4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951–7777 fax (321) 951–4444 BrevardBusinessNews.com PUBLISHER Adrienne B. Roth EDITOR Ken Datzman OFFICE MANAGER Frank Schiffmann Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology, education and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected].

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cardiovascular events, cognition, physical performance, premature death and quality of life. People who take part in programs that contain both aerobic and resistance training are likely to get the greatest benefit, compared with people who do only resistance exercises. The study that Dr. Pahor’s editorial accompanied, conducted by Daniel Umpierre, of the Hospital de Clinicas de Porto Alegre, Brazil, and colleagues, compared the association between physical activity advice and structured exercise programs, respectively, and markers of diabetes. Analyses of interventions to promote physical exercise in adults have found that compared with no intervention, exercise programs are cost–effective and have the potential to improve survival rates and health–related quality of life. Some insurance providers already include a fitness benefit for members, such as monthly membership at certain fitness centers or access to personal trainers or exercise classes at reduced cost. Use of such health plan– sponsored club benefits by older adults has been linked to slower increases in total health–care costs. In one study, older adults who visited a health club two or more times a week over two years incurred $1,252 less in health–care costs in the second year than those who visited a health club less than once a week. Programs among people with lower incomes can also pay off, because people in that group are otherwise more likely to forego health–promoting physical activity because of economic constraints or safety concerns. “People are willing to invest in improved health, but if you have a fixed amount of resources then you want to choose where you get the most health for the dollar,” said Erik Groessl, an assistant professor of family and preventive medicine at the University of California, San Diego, and director of the UCSD Health Services Research Center. Groessl was not involved in the current analysis.

Group training or walking programs, for example, can be cost–effective, sustainable forms of physical activity that don’t require expensive health–care professionals or equipment. But more costly interventions that yield dramatic results might also be worth the expense. With respect to type 2 diabetes, Medicare reimburses for approved self–management education and medical nutrition therapy programs. But no specific reimbursement is given for any physical activity or exercise program, despite evidence that such programs can help improve health and cut costs. Questions remain as to what format reimbursable exercise and physical activity programs should take, what population group should be targeted, and at what stage of life or health status would a lifestyle intervention be most cost–effective to implement. Various studies, including the UF Institute on Aging Lifestyle Interventions and Independence for Elders, or LIFE study, are aimed at answering those questions through randomized controlled trials that can provide data about the efficacy and cost–effectiveness of structured activity programs with respect to a range of health outcomes. Funded by the National Institute on Aging, the LIFE study is the largest of its kind to examine physical activity and health education as a way to prevent mobility disability among older adults, and accounts for the largest federal award to the University of Florida. The institute will break ground on May 26 for a 40,000–square–foot complex within UF’s new $45 million, 120,000–square–foot Clinical and Translational Research Building, which will serve as headquarters for this research and others aimed at speeding scientific discoveries to patients. “There is a lot of evidence that physical activity works, and I think it’s time to start putting it into practice more widely,” Groessl said.

Boy Scouts to recognize recipients of coveted Silver Beaver Award The Boy Scouts of America, acting through the National Court of Honor, annually presents the Silver Beaver Award for distinguished service to youth in the community. The award will be presented at the Central Florida Council Recognition Banquet, at 7 p.m. on Friday, June 10, at the Buena Vista Palace Resort and Spa, 1900 Buena Vista Drive, in Lake Buena Vista. Recipients of this award are registered adult leaders who have made “an impact on the lives of youth through service given to the council.” The award is presented to those who implement the Scouting program and perform community service through “hard work, self–sacrifice, dedication, and many years of service.” Most important, it is “presented to those who do not actively seek it.” Fifty–nine qualified nominations were received and considered by the awards committee. Based upon prescribed criteria, related to the number of youth served, the Central Florida Council has selected 14 award recipients. The 2010–11 Class of Silver Beaver recipients are: l Dennis Cowley, Challenger District, Brevard County. Call Adrienne Roth at 321-951-7777 for Advertising Information

l Melissa Haymes, Challenger District, Brevard County. l Andy Ziegler, Riverside District, Brevard County. l Brenda Carey, Seminole County Commissioner, Seminole Springs District, Seminole County. l Robert Foley, Apopka Shores District, West Orange County. l Bobbi Gnan, Little Econ District, East Orange County. l Amy Iennaco, Fort Gatlin District, Orange County. l James Marshall — Little Econ District, East Orange County. l Don Martino, Seminole Springs District, Seminole County. l Larry Middour, Little Econ District, East Orange County. l Eunice Phelps, Osceola District, Osceola County. l Jim Radosevich, Sand Lake District, Orange County. l Robert Utsey, Seminole Springs District, Seminole County. l Jeff Watson, Sand Lake District, Orange County. l The 2010–2012 Class of Silver Beaver Honoree is Don Stafford, a 50–year Central Florida Council veteran of the Boy Scouts of America. MAY 23, 2011

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Area resident Brittany Rainbow named as Outstanding Junior at Florida Tech; the Outstanding Senior is Adam Hanafi Brittany Rainbow of Melbourne Beach was named Outstanding Junior and Adam Hanafi of Agadir, Morocco, was named Outstanding Senior at Florida Tech’s annual Honors Convocation. They were chosen by a faculty committee from among those earning Outstanding Junior and Outstanding Senior designations within each academic area. Rainbow, an ecology major, has maintained excellence academically and participated in a variety of extracurricular activities in her three years at Florida Tech. She has been a member of the Phi Eta Sigma National Honor Society, the Student Athlete Advisory Committee and the Tri Beta Biology National Honor Society; played on the Panther women’s soccer and track and field teams; and, for Tri Beta, was a team captain in the Relay for Life event to fight cancer. Her honors include national semifinalist for NCAA Division II Women’s Soccer, inclusion on the Athletic Director’s Honor Roll and Dean’s List, and she is a Distinguished Student Scholar. Rainbow’s research experiences include work as an intern at the Barrier Island Center for sea turtle nesting research and a volunteer dolphin researcher at the Hubbs Sea World Research Institute for Duke University. At Hubbs, she helps with dolphin–radio tracking. Rainbow has contributed to her local community as a lector and Eucharistic minister at Immaculate Conception Catholic Church and as a group leader at Chapel by the Sea Vacation Bible School. Hanafi, an electrical engineering major who holds a near–perfect grade–point average, is in the university’s Fast–Track program to earn a master’s degree in systems engineering when he graduates with his bachelor’s degree. He has held a variety of positions in Florida Tech campus organizations and programs and has been Student Government secretary for two consecutive years. He has served as Homecoming chairman and president of the student chapter of the Institute of Electrical and Electronics Engineers and is a member of the honor societies Phi Eta Sigma, Phi Kappa Phi and Tau Beta Pi Engineering Honor Societies. Hanafi has earned recognition as a Rising Star Student Leader of the Year and has received a variety of academic grants, including the Florida Tech Academic Scholarship for four years and been on the Dean’s List. His community service includes volunteering for road and beach clean–ups and raising funds for organizations such as the American Red Cross, American Cancer Society and Scott Center for Autism Research. He was also captain of a Relay for Life team. Hanafi has conducted research and earned placements in his field at international businesses with offices near the university. He currently works on the JPL Systems engineering modeling project for the electrical system of a spacecraft and helped design a robot for the IEEE Southeast Conference. He just completed a co–op experience at General Electric Energy Services and has started a summer internship in the Harris Corp. Systems Engineering Department. MAY 23, 2011

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Plans include: • Commercial group plans (HMO, POS, high deductible, and TPA) • Medicare Advantage plans (HMO and HMO-POS) Ranked second in Florida! • For Medicare and commercial group plans in the NCQA Health Insurance Plan Rankings1 • 4.5 out of 5 stars from Medicare2

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A Medicare Advantage organization with a Medicare contract. Exclusions & limitations apply. The benefit information provided herein is a brief summary, not a comprehensive description of benefits. For more information, contact the plan. 1National Committee for Quality Assurance (NCQA) Health Insurance Plan Rankings—Medicare & Private (2010–11). All rankings are displayed at www.ncqa.org. NCQA is a private, non-profit organization dedicated to improving healthcare quality. 22011 Medicare Five-Star Ratings, www.Medicare.gov. H1099_EL2435_04811 File & Use 02222011 BREVARD BUSINESS NEWS / 6

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MAY 23, 2011

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‘Operation Medicine Cabinet’ is a big success, area hospital teams with police PALM BAY — More than a quarter ton of drugs were turned in to authorities at Palm Bay Hospital over the weekend as part of the hospital’s “Operation Medicine Cabinet,” a joint effort between the hospital and local law enforcement to reduce the amount of prescription and over–the–counter drugs that can fall into the hands of children and teenagers. Palm Bay Hospital, together with the Palm Bay Police Department, accepted all non–prescription, over–the– counter medications, prescription medications, and even pet medications. On April 30, Palm Bay Hospital collected 545 pounds of pills and other drugs. The effort was part of National Drug Take Back Day by the U.S. Drug Enforcement Administration. “We were stunned by the volume of drugs turned in,” said Palm Bay Hospital President Judy Gizinski. “Every pill we collected is a pill that won’t find its way into a child’s hands. That is exactly why we held the event, and exactly what we were able to accomplish.” Consider these statistics from the U.S. Drug Enforcement Administration: l Every day, on average, 2,500 teens use prescription drugs to get high for the first time. l Sixty percent of teens who abused prescription pain relievers did so before the age of 15. l Fifty–six percent of teens believe that prescription drugs are easier to get than illicit drugs. l Two in five teens believe that prescription drugs are “much safer” than illegal drugs. l Sixty–three percent of teens believe that prescription drugs are easy to get from friends’ and family’s medicine cabinets.

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Playhouse to present ‘Impossible Dream’ Titusville Playhouse Inc. will present acclaimed Broadway actor Patrick Sullivan’s “Impossible Dream” at 7 p.m. on Saturday, May 21. Featuring some of those high– kicking dancers from The Rockettes and New York actors from such Broadway favorites as “Les Miserables” and “Phantom of the Opera,” this Dean Martin–style variety show will bring big–city entertainment to Brevard. Sullivan, who has starred in such Broadway shows as “42nd Street” and “Beauty and the Beast,” will bring a veritable menagerie of fellow stars from the Broadway companies of “Annie Get Your Gun,” “Oklahoma,” and “Victor/Victoria.” This “one–of–a–kind opportunity” to see Broadway–caliber performances is offered to the community at $25 per ticket, a fraction of the cost it would be to see these same actors in New York City. MAY 23, 2011

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Scott to perform at museum’s ‘Jazz Friday’ Winston Scott, a former astronaut and current dean of Florida Tech’s College of Aeronautics, will perform from 5:30 to 7:30 p.m. on Friday, May 20, at the Brevard Art Museum in Melbourne. Scott, a trumpeter, will be joined by friends as they perform in the galleries as part of the museum’s “Jazz Friday” program, held the third Friday of the month. The event is free of charge to museum members; $10 for others. The program is sponsored by WFIT radio and AT&T Real Yellow Pages. For more details about Jazz Friday, call 242–0737.

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