Become a Partner - Cronulla Sharks [PDF]

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own Foundation which will allow us to increase our focus on being a true community ... incredibly fulfilling journey on and off the field I am proud to say that those building ... Regardless of whether you are in business and want to heighten your brand ... Logo on partners page and option to purchase website, EDM advertising.
2016 CRONULLA SUTHERLAND SHARKS

Become a Partner

Contents

4 Why Cronulla Sharks 5 CEO’s Welcome 6 Club Overview 7 Our Future 8 Partnership 10 Demographic Data 11 Community 12 Key Digital Statistics 13 Sharks Digital 14 Signage 15 Game Day Takeover 16 Player Sponsorship 17 Branding 18 ET & Southern Corporate Suites 20 The Tool Store Terrace 21 Chairmans 22 Shark Bite Business Package 23 Stadium Map

CONTENTS

Why Cronulla Sharks?

HAVE NO DOUBT, TOGETHER WE ARE SHAPING SOMETHING VERY SPECIAL IN OUR CLUB.

CEO’s Welcome Welcome to our 2016 season... A season that promises so much on the back of some exciting new player recruits and the continued development of the emerging young talent from our 2015 National Champion junior representative teams.

At the Sharks, we are dedicated to being more than a football club. We get into the marrow of the community, where we work to make a difference like no other. We believe in our ability to make significant and real contributions to our community.

A season that will deliver a new game day hospitality and entertainment experience that will be second to none in the NRL; the rise of our Woolooware Bay residential and retail development in conjunction with our development partner, Capital Bluestone; more members than we have ever had before and the launch of our very own Foundation which will allow us to increase our focus on being a true community asset and making a real contribution and difference across every level of our operations. In what continues to be an incredibly fulfilling journey on and off the field I am proud to say that those building blocks essential to our quest to become the benchmark Club in the NRL are getting stronger by the day, and we remain more focussed than ever on delivering an even greater 2016 for you. This time last year I urged that “together we can create something very special. Something that will leave a lasting legacy and impact on our Community and every single person and organisation who touches our Club”. That belief remains stronger than it has ever been.

Our partners are valued as having made a genuine commitment to being a positive and real influence in Australian communities. They are strongly aligned with the Shire’s values of community spirit and inspiring greatness, and we encourage them to join us on this journey.

For a long time we have known the wonderful capacity of sport to bring people and communities together, to shape people’s lives. It creates an environment where doors can be opened and business can be done, where people can come together to celebrate their pride in their community and their very own Club, and where fans, friends, and families of all ages and gender, can mix just to have fun and enjoy a great day out.

We are dedicated to working with our partners to foster genuine connections with both the local community and a wider audience. Through this, we create a platform for our partners to showcase their business and command a greater presence in the marketplace.

Our commitment to you is to go above and beyond your expectations to deliver a game day and hospitality experience like no other.

Regardless of whether you are in business and want to heighten your brand awareness; entertain and network with existing or potential clients; reward and incentivise staff; contribute to making a real difference through our wonderful community programs; be a part of our amazing Money Can’t Buy unique experiences; or you’re one of our many wonderful supporters looking for a fun day out with friends or family, our hospitality offerings will be tailored to meet your needs.

On the field in 2015 our football teams made us proud from our junior representative teams through to our NRL squad. Off the field we will continue to strive to do the same with every ounce of energy we have. I am delighted to invite you to share that journey with us in 2016 as we continue to strive to take our Club to the highest possible levels. I hope that you will join us on the exciting ride ahead.

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Work with our team on your brand driven journey and enjoy results that you would have never imagined.

OUR CLUB Overview

OUR Future

Cronulla Sharks Our club entered the elite NSWRL competition in 1967, playing its first game against the Eastern Suburbs Roosters at the Sydney Showground in Moore Park. A victory in this match marked the beginnings of a club now recognised and respected throughout the sporting world. Since then, we have contested First Grade Grand Finals three times and on numerous other occasions have threatened a premiership breakthrough. We have managed to produce numerous champion players representing Australia, NSW and Queensland, as well as New Zealand and Great Britain, with distinction. Today, we have entered an era of change, with the exciting Woolooware Bay Property Development set to significantly change the landscape at our ‘headquarters’ in the Sutherland Shire. Both aesthetically and financially, the future remains bright. The Sharks have past to be proud of and a future to look forward to, and we would love you to share that journey with us.

6.4% year on year increase 2014/2015

THERE IS GREATNESS IN US ALL. What’s important to us: People | Excellence | Inclusiveness | Fun | Integrity | Respect

Key Statistics

Attendance

Greatness is not a measure of what you achieve, but what you are willing to overcome.

Membership

Our vision for the future is to be one of Australia’s great sporting, leisure and entertainment organisations, loved and respected for the positive contribution and difference we make to our community and its people.

2016 Membership forecast: 12,500

Average crowd of 12,000 150,000 people through the gates at home for 2015 4.9 million television viewers

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Partnership

TIER 1 PLATINUM PARTNERS

Partnership Structure

• A partnership built for mutual success, with jointly developed objectives to ensure you see the metrics you require to track achievement and value from the relationship • Undiluted branding across all Shark’s assets including signage, collateral, digital, marketing, hospitality and ticketing, events and experiences • Recognition as a Sharks Major or Stadium Partner • Exclusive partner of the Cronulla Sharks in your sector • Behind the scenes access to bring the partnership to life for your employees, partners, and guests • The right blend of native digital content and display alongside physical assets, developed to ensure deep engagement between your brand and target audience • Prominent share of voice across digital display assets

• • • • •

TIER 2

Negotiated exclusivity in your sector Opportunity for branding rights to specific signage, digital or social assets Game day hospitality allocation, with some external event allocations Program ownership e.g. Community Program Digital package tailored to meet your objectives through logo placement and content presentation • Player access for specific projects

Major Support Partners

• Designation as official supplier and or partner • Logo on partners page and option to purchase website, EDM advertising and social media posts • General admission hospitality • Limited external event hospitality and/or discounted opportunity

TIER 3 Official Partners

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Demographic Data

Community Program “Our future, our philosophy... Your opportunity” At the Sharks, we pride ourselves on being respected for the positive contribution we make to our community. Our programs reflect our philosophy that we are more than just a football club and we lead from within the marrow of the community to deliver real social impact and change. From our position within the community, we can provide businesses with the opportunity to work with us collaboratively, providing an active and strong voice that community leaders will hear, enabling us to make a major difference in the community together. Ways to get involved:

The Sharks’ Ecosystem of Community Programs

Become our Key Community Partner to shape and become part of our wonderful stories and moments of engagement. This includes programs such as Sharks Have Heart (including the Sharks Make Bullying History Initiative), School Active Programs/Tournaments, local sporting club programs; the full complement of programs totals a reach of over 200,000 people. Be a part of an unrivalled medium for companies to deeply engage with local communities and schools through our Shark Crew, and our school/club Ambassador Network with a reach and influence of 55,000 people. 10

Sutherland Shire Snapshot

Together we WILL make a difference!

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Key Digital Statistics

Sharks Digital

1 million unique browsers in the 2015 season

3.9 million page impressions in the 2015 season

14% growth year on year across all digital platforms 1.5 million estimated off-season impressions

We engender a deep engagement with fans by utilising a strategic approach across all digital platforms

156,000 monthly unique visitors in 2015 through online mobile and app channels

Top 5 in the NRL for average website engagement

The Digital Audience 124K Followers

62%

34%

aged 35-54

family households

63% Male

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23% clerical, executive, magagerial or tech professions

6.7K

32K Followers

31.6K Followers

Average 6700 Video plays per week

• UNIQUE BRAND ACTIVATION • DEEP LEVEL CUSTOMER EXPERIENCE • EXCLUSIVE THEMED GAME DAY PARTNER • BRANDED CONTENT • WEBSITE DISPLAY ADS • PERSONALISED E-NEWS • SOCIAL MEDIA & VIDEO • PR & MEDIA • SHARKSTV

• STADIUM EXPERIENCE • BIG SCREENS & TVs • PRODUCT SAMPLING • 1/2 TIME PROMO • TV & MEDIA • DATA COLLECTION • SHARKS APP PUSH • #SOCIAL MEDIA

50K Subscribers

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Game Day Takeover

Signage // L E D - O N F I E L D T V A R C

Fixed Signage Advertising (Multi-year Investment)

For the ultimate connection between your brand and the audience, nothing beats value for money like LED signage. With a cumulative season reach extending beyond 4.9 million viewers nationally, the on field TV arc not only intently engages consumers, but actively engrosses them. 200m of LED at the Sharks wraps the entire TV arc in clean, unfettered vision, which is brought to life with state of the art technology, content rich animations, ultra-fast refresh rates and high definition brightness. LED signage clearly communicates on-brand messaging at exceptional recall and recognition levels. LED delivers unsurpassed flexibility that caters for low-cost modifications, allowing for the deliverance of multiple campaigns or seasonal messaging with speed and ease. Research shows that Sharks supporters are early adopters, and respond well to organisations that advertise with us.

Gain incremental exposure from the multi-camera TV environment, and reap the benefits of consistent impressions. Capture our large supporter base and beyond with your choice of fixed signage options:

1/ Supersite Signage

Investment:

Family Hill - $25,000 + GST* (10m x 2m) Peter Burns Stand - $15,000 + GST* per fixture Southern Stand Fascia - $15,000 + GST*

2/ Static Perimeter Fence Signage

Investment:

LED 200 metres - $30,000 + GST (15s rotation) LED 200 metres Full Perimeter Wrap (entire TV Arc) $50,000 + GST (30s rotation) 14

Investment:

Price from $5,000 + GST* per panel *Production costs additional

Having recently been voted the number one gameday experience in the NRL, a match day sponsorship at Shark Park is the ideal accompaniment to your marketing strategy. With over 19,000 fans at our last match day activation of 2015, there are limitless opportunities that exist within a Sharks game day. We work closely with our match day partners to ensure activations are implemented effectively.

Entitlements typically can include:

• Game day hospitality for six people • 100 x GA tickets • Activation opportunities at Shark Park turnstiles upon entry and exit • Access to Shark Park corporate areas to place promotional materials and engage with corporate partners • A site within Shark Park for placement of your own branded marquee, to showcase your product and promote your brand. • The Official Match Ball complete with signatures from both captains • 200m of LED Signage • Marquee • Game day ground announcements • Inclusion in all game day week marketing materials and communications • Opportunity to provide pre-game or half time entertainment at the game

Investment: Starting from $15,000 + GST per game *Any marquee and production costs related to match day sponsorship are additional

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Player Sponsorship

Branding

This is not just your chance to be closer to the squad, this is your chance to be a part of it. An astute way to create brand recognition, a Player Sponsorship gives you personal access to your chosen player, providing the opportunity to engage with both the Sharks network and the wider community. Inclusions: • Celebrate the start of the season with two invitations to the Sharks’ Season Launch • Congratulate the players in style with two invitations to the Player Presentation Evening • 10 x GA tickets per home game • A signed and framed jersey from your player • Logo recognition and a ground announcement on the big screen when your player is introduced, makes a scoring play, or is interchanged • Dazzle your staff and customers with a visit from your player to your business • Exposure in the media with your company logo printed onto the players’ media polo • 2 x Sharks media polo shirts printed with your company logo • Reach a huge network of deeply engaged Sharks fans through our website with your company logo on the players’ profile, with a paragraph about your business and link to your website • A ‘money can’t buy’ locker photo opportunity with your player at one home game inside the Cronulla Sharks dressing sheds

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As a national sporting franchise, we assist our partners in achieving greater brand awareness both throughout our community and the greater Australian public. We take the time to work with our partners to truly understand their business objectives providing partners with bespoke branding solutions to fit individual goals. From apparel to stadium and community signage, we cater for all business objectives, including: 1. Awareness 2. Association 3. Driving enquiries 4. Deeper engagement and revenue increase

Investment: Prices start at $10,000 + GST per player based on player *Digital package upgrade options available for further promotion of your business *Prices do not include ticketing upgrade options 17

Southern Private Suites

ET Private Suites Perfectly positioned, slightly elevated, and as close to the sideline as it gets! Our ET Private Suites are fully undercover, offering a high quality personalised service. If you wish to build business relationships or create a casual atmosphere for staff, friends and family, a Private Suite offers you the best of both worlds - indoor intimacy and an electric atmosphere.

Inclusions:

• Reserved seating in your private suite • Grazing style deluxe menu • Premium beverage package including beer and wine; (upgrade options available) • Reserved game day parking 18

• Game day programs • Member only savings, merchandise discounts, post-match functions and more through your complimentary Football and Leagues Club Memberships. • Celebrate the start of the season with two invitations to the Sharks Season Launch • Reach a huge network of deeply engaged Sharks fans through a business listing within the online Sharks Directory • Capture their interest with the opportunity to be part of the monthly Sharks Business Showcase website article

The best position to catch all the point-scoring action; experience absolute comfort by securing one of our modern and stylish Southern Suites. You and your guests will be captivated by the on-field action from an exciting vantage point, all whilst enjoying great hospitality! Inclusions:

Investment: @$250 + GST PP 8 Seats - $24,000 + GST 12 Seats - $36,000 + GST 14 Seats - $42,000 + GST 18 Seats - $54,000 + GST 20 Seats - $60,000 + GST

• Reserved seating in your private suite • Grazing style deluxe menu • Premium beverage package including beer and wine; upgrade options available • Reserved game day parking • Game day programs • Member only savings, merchandise discounts, post-match functions and more through your complimentary Football and Leagues Club Memberships • Reach a huge network of deeply engaged Sharks fans through a business listing within the online Sharks Directory • Capture their interest with the opportunity to be part of the monthly Sharks Business Showcase website article

Investment: @$220 + GST PP 10 Seats - $26,400 + GST 14 Seats - $36,960 + GST 20 Seats - $52,800 + GST



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The Chairman’s Club

The Tool Store Terrace

The Chairman’s Club is the perfect

alliance to network your business in style or relax with friends whilst enjoying a market style of chef’s stations, wine and beer tasting and pop –up stalls of local providores. With panoramic game viewing, the Chairman’s Club provides a unique atmosphere and offering with an MC, guest speakers and entertainment.

Atmosphere Plus... FEEL THE EMOTION AND RIDE THE EUPHORIA! Our Open Air Boxes are the perfect place to enjoy great hospitality and prime position seating. With elevated panoramic views, the Tool Store Terrace offers the ultimate football experience, ideal for entertaining in a more informal environment. Absorb the exhilarating Sharks atmosphere from the best seats in the house. Inclusions:

• Reserved seating in your own open air box • Meal package delivered to your box • Premium beverage package including beer, wine and soft drinks. Cash bar available to purchase pre-mixed spirits • Reserved game day parking • Game day programs • Member only savings, merchandise discounts, post-match functions and more through your complimentary Football and Leagues Club Memberships. • Reach a huge network of deeply engaged Sharks fans through a business listing within the online Sharks Directory • Capture their interest with the opportunity to be part of the monthly Sharks Business Showcase website article

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Investment:

Our Flexi-Game option provides you with a set number of tickets which can be booked and used at any game during the season depending on how many people you wish to host and it which game. *

Investment:

Investment:

@$175+ GST PP 4 Seats - $8,400 + GST 6 Seats - $12,600 + GST 8 Seats - $16,800 + GST

Season Membership $2,640 + GST Casual game - $250 + GST PP* Flexi-Game Tickets* 6 tickets - $1320 + GST 10 tickets - $2200 + GST 15 tickets - $3300 + GST *must be booked and paid in full prior to the chosen games and is dependent on availability.

Exclusive Chairman’s Club Season Membership Benefits include: • 1 visit to the Cronulla Sharks dressing shed at 1 home game • Reserved parking • Member only savings, merchandise discounts, functions and more through your complimentary Football and Leagues Club Memberships • Celebrate in style with two invitations to the Sharks Season Launch • Reach a huge network of deeply engaged Sharks fans through a business listing within the online Sharks Directory • Capture their interest through a monthly Sharks Business Showcase website article

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Shark Bite Business Package At the Cronulla Sharks we have packages to suit all budgets and needs. This Business Partnership option allows you to show your support of the Sharks, whilst gaining bites of various branding and networking opportunities to enhance your businesses marketing strategy.

Stadium Map • 4 x Monty Porter or Peter Burns seats or 80 x GA any game tickets • Upgrade options into casual hospitality one, three or six game packages (starting from 175 + GST per head). • Engage our 12,000 strong member base with exclusive advertising opportunities directly to their inbox • Member only savings, merchandise discounts, post-match functions and more through your complimentary Football and Leagues Club Memberships • Complimentary Your Sharks Rewards Diamond Membership, with the opportunity to showcase your business through our rewards program • Money Can’t Buy’ invitation to a Business Luncheon with Group CEO Lyall Gorman and Head Coach Shane Flanagan • Signed and Framed poster of your 2016 Cronulla Sharks • Get kitted out for the season with 4 x 2016 Member’s Core Packs + 4 x Blades Boot Bags

Investment:

Investment: $2,000+ GST Upgrade options available on application 22

2016

SHARK PARK

SharkPark

2016 Monty Porter Stand

Category 1: ET Grandstand Upper

Category 2: ET Grandstand Lower

Category 3: Monty Porter Stand

Category 4: Peter Burns Upper/Lower

Category 5: Black, White & Blue

Category 6: General Admission

Away Supporter Bay

Category 7: Platinum Concourse CSSC

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cronullasutherlandsharks

For more INFORMATION

cronullasharks

cronulla_sharks

LUKE EDMONDS Commercial Sales Manager D: 02 9527 8285 | M: 0404 211 885 | [email protected] TOBY BONNING Consumer Engagement Coordinator D: 02 9527 8252 | M: 0420 544 504 | [email protected] CRONULLA SHARKS RUGBY LEAGUE FOOTBALL CLUB 461 Captain Cook Drive, Cronulla NSW 2230

www.sharks.com.au