Best Practices Award Template - Frost & Sullivan

2017 Global Safe City Video Surveillance Market Leadership Award

BEST PRACTICES RESEARCH

Contents Background and Company Performance ........................................................................ 3 Significance of Market Leadership ................................................................................. 6 Understanding Market Leadership................................................................................. 6 Key Performance Criteria............................................................................................. 7 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................... 8 The Intersection between 360-Degree Research and Best Practices Awards ....................... 9 Research Methodology .......................................................................................... 9 About Frost & Sullivan ................................................................................................ 9

© Frost & Sullivan 2017

2

“We Accelerate Growth”


Background and Company Performance Industry Challenges For law enforcement and local and national governments, securing large and complex urban environments is a constant challenge. With an ever-growing number of people living in cities around the world, organizations must rethink how they manage these spaces to create safe and sustainable environments to live and work. These demands come as many law enforcement organizations grapple with tighter budgets and manpower shortages. Technology has assumed a critical role in modern city policing by helping organizations become more reactive and effective in live situations and giving them more robust investigatory powers. However, solution installation and upkeep remain a concern, especially as technology evolves. With many cities looking to move towards a more integrated and complex safe city structure, legacy equipment, networking complexity, data sharing, and scalability to adapt to future needs are all considerations that must be addressed. These demands place specific pressures on system integrators and technology providers, with the latter looking to supply systems that can grow and evolve with their users. This need will become increasingly important as organizations try to balance the demands for more video surveillance and storage with the costs to run and maintain these networks. Customers are especially concerned

about the cost and complexity of

integrating systems from multiple technology vendors. The role of video surveillance in safe city programs continues to change: it is not only used for post-event analysis but is increasingly being called upon to deliver real-time information and insights. A platform must be able to meet customers’ current needs and create a high-quality foundation for future improvements and enhancements.

Market Leadership of Huawei Huawei has demonstrated its leadership in the supply of video surveillance systems by balancing cities’ needs for operational gains today with cutting-edge capabilities that position them for future challenges. From the delivery of high -quality analytics to the production of market-leading cloud data and video surveillance camera technology, Huawei has continued to define itself through its technology and its services as a best-inclass supplier and a market leader in the safe city industry. Growth Strategy Excellence With the complexity of safe city projects and often-challenging procurement chains, Huawei understands that decisions based on future concepts can be difficult for customers to make. That is why the company has positioned itself not only as a technology supplier but as a planning partner. To better engage with customers and enhance its market position, Huawei has set up innovation centers throughout the world—including in China, Ireland, France, Japan, the United Arab Emirates—to demonstrate its solutions in a range of security and infrastructure areas such as cloud networks, analytics, and command and control. Direct engagement allows Huawei to understand and address customers’ needs and drive smart technology installations in growth markets.


3



Brand Strength Huawei has developed a strong brand in the safe city space, with business use cases highlighting the quality of its video surveillance capabilities to differentiate itself from regional and international competitors. From a system performance perspective, this includes optimization of data sharing and transferring capabilities and a significant cloudbased offering that delivers customers faster storage and access speeds on distributed networks. The firm has positioned itself as an innovator and thought leader in the urban security space by emphasizing product quality, price, and comprehensive after-purchase support. This, Frost & Sullivan research confirms, has helped elevate its offerings above a range of suppliers that offer competitive prices by sacrificing quality. Product Differentiation A strong position is essential in an increasingly competitive market. Huawei has continued to enhance its position by emphasizing safety and quality whilst also managing technology costs. The fact that the company is able to provide not just system elements but technology for a truly complete safe city project enables it to manage quality in real-world installations as part of its day-to-day operations. With its wide range of technology, Huawei can provide integrators with 95% of the technology necessary to put a system in place. This streamlines technology supply chains for customers and enables Huawei to guarantee compatibility, product optimization, and total system support. Technology Leverage As city security end users look to deliver system efficiencies today and in the future, the ability for a company to demonstrate a commitment to cutting -edge solutions is key to market leadership. Huawei’s offerings incorporate robust video analytics and cloud video surveillance functionality to help customers better manage their current and future data needs and optimize the computing power necessary to run these systems. All video data come from camera. The clearer picture camera take, the more accurate intelligent analytics results can be generated. Huawei newly developed the best night performance 4K camera in the industry by incorporating with Sony latest huge 4/3” Exmor R CMOS sensor to acquire crystal and stunning night video in 4K resolution.. The firm also continues to develop proprietary analytics capabilities focused on facial and vehicle recognition, building on its already strong position in the smart traffic management arena. Frost & Sullivan believes that Huawei’s focus on improved system intelligence places it in a unique position as a total solution technology supplier. Customer Purchase Experience Huawei emphasizes its ability to exceed the expectations of new and established customers as it tries to grow its market share by expanding its global presence.


4



This requires the ability to give customers strategic insights about global best practices and to offer bespoke solutions based on local needs. Frost & Sullivan lauds the fact that roughly 60% of Huawei’s 180,000 employees are based locally and have the expertise to tailor solutions to a customer’s specific requirements, while the company as a whole maintains high levels of support for installed solutions. Customer Ownership Experience With Huawei’s leading position in the safe city video surveillance market , the firm has delivered complex systems for a wide range of customers that have already realized tangible results. Positive, measurable feedback is one of Huawei’s top selling points. In well-publicized installations in China, Huawei has shown its solutions to be effective in helping organizations better manage security and crime. This includes a 32.3% increase in the case-solving rate as part of the Shenzhen Longgang safe city project and a 30% decline in the crime rate in the Hefei safe city project. Other projects around the world have demonstrated similar enhancements in law enforcement efficiency and security.

Conclusion In an increasingly competitive market and with the growing complexity of customer demands, Huawei has reaffirmed its commitment to excellence by continuing to invest in the development of cutting-edge concepts, establishing itself as a key planning partner, and reinforcing its core mission of understanding customers’ needs through local selling. Huawei continues to strengthen its market influence with more successful installations that cement its place as both an innovator and a leader in the technology market. With its strong overall performance, Huawei has achieved a leadership position in the safe city video surveillance market. Frost & Sullivan is proud to bestow the 2017 Market Leadership Award to Huawei.


5



Significance of Market Leadership Ultimately, growth in any organization depends upon customers purchasing from a company, and then making the decision to return time and again. Loyal customers become brand advocates; brand advocates recruit new customers; the company grows; and then it attains market leadership. To achieve and maintain market leadership, an organization must strive to be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition.

Understanding Market Leadership Driving demand, strengthening the brand, and differentiating from the competition all play a critical role in a company’s path to market leadership. This three-fold focus, however, is only the beginning of the journey and must be complemented by an equally rigorous focus on the customer experience. Best-practice organizations, therefore, commit to the customer at each stage of the buying cycle and continue to nurture the relationship once the customer has made a purchase. In this way, they build a loyal, ever-growing customer base and methodically add to their market share over time.


6



Key Performance Criteria For the Market Leadership Award, Frost & Sullivan Analysts focused on specific criteria to determine the areas of performance excellence that led to the company’s leadership position. The criteria considered include (although not limited to) the following: Criterion Growth Strategy Excellence

Implementation Excellence

Requirement Demonstrated ability to consistently identify, prioritize, and pursue emerging growth opportunities Processes support the efficient and consistent implementation of tactics designed to support the strategy

Brand Strength

Product Quality

The possession of a brand that is respected, recognized, and remembered The product or service receives high marks for performance, functionality, and reliability at every stage of the life cycle

Product Differentiation

Technology Leverage

The product or service has carved out a market niche, whether based on price, quality, or uniqueness of offering (or some combination of the three) that another company cannot easily duplicate Demonstrated commitment to incorporating leadingedge technologies into product offerings, for greater product performance and value

Price/Performance Value

Customer Purchase Experience

Products or services offer the best value for the price, compared to similar offerings in the market Customers feel they are buying the most optimal solution that addresses both their unique needs and their unique constraints

Customer Ownership Experience

Customers are proud to own the company’s product or service, and have a positive experience throughout the life of the product or service

Customer Service Experience


Customer service is accessible, fast, stress-free, and of high quality

7



Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan Awards follow a 10-step process to evaluate Award candidates and assess their fit with best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process. STEP Monitor,

1 target, and screen

OBJECTIVE

KEY ACTIVITIES

OUTPUT

Identify Award recipient candidates from around the globe

 Conduct in-depth industry research  Identify emerging sectors  Scan multiple geographies

Pipeline of candidates who potentially meet all bestpractice criteria

Perform comprehensive, 360-degree research on all candidates in the pipeline

 Interview thought leaders and industry practitioners  Assess candidates’ fit with best-practice criteria  Rank all candidates

Matrix positioning of all candidates’ performance relative to one another

2

Perform 360-degree research

3

Invite thought leadership in best practices

Perform in-depth examination of all candidates

 Confirm best-practice criteria  Examine eligibility of all candidates  Identify any information gaps

Detailed profiles of all ranked candidates

4

Initiate research director review

Conduct an unbiased evaluation of all candidate profiles

 Brainstorm ranking options  Invite multiple perspectives on candidates’ performance  Update candidate profiles

Final prioritization of all eligible candidates and companion best-practice positioning paper

5

Assemble panel of industry experts

Present findings to an expert panel of industry thought leaders

 Share findings  Strengthen cases for candidate eligibility  Prioritize candidates

Refined list of prioritized Award candidates

6

Conduct global industry review

Build consensus on Award candidates’ eligibility

 Hold global team meeting to review all candidates  Pressure-test fit with criteria  Confirm inclusion of all eligible candidates

Final list of eligible Award candidates, representing success stories worldwide

7

Perform quality check

Develop official Award consideration materials

 Perform final performance benchmarking activities  Write nominations  Perform quality review

High-quality, accurate, and creative presentation of nominees’ successes

8

Reconnect with panel of industry experts

Finalize the selection of the best-practice Award recipient

 Review analysis with panel  Build consensus  Select recipient

Decision on which company performs best against all best-practice criteria

9

Communicate recognition

Inform Award recipient of Award recognition

 Present Award to the CEO  Inspire the organization for continued success  Celebrate the recipient’s performance

Announcement of Award and plan for how recipient can use the Award to enhance the brand

Upon licensing, company is able to share Award news with stakeholders and customers

 Coordinate media outreach  Design a marketing plan  Assess Award’s role in future strategic planning

Widespread awareness of recipient’s Award status among investors, media personnel, and employees

Take

10 strategic action


8



The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan’s 360-degree research methodology represents the analytical

360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS

rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry participants and for identifying those performing at best-in-class levels.

About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 45 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.


9
