betting real money : $55m

... FRONTIER ? How e-sport has grown big and why it could be the next big thing for the betting industry .... expanding your brand in the digital universe. E-sport ...
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E-SPORT : THE NEW BETTING FRONTIER ? How e-sport has grown big and why it could be the next big thing for the betting industry

WHAT IS E-SPORT ?

• Organized video games competition, online • E-sport games doesn’t mean video games on sport !!

• Each game is its own discipline (with totally different scene and community) • Most video games now have competitive features • But only a handful of games (around 5 !) represent 90% of the e-sport scene !

WHY E-SPORT IS SO BIG ?

COMPETITIVE DIMENSION (vs people)

WEB TV : CAST FOR FREE WATCH FOR FREE SOCIAL DIMENSION (exchange with friends) AND E-SPORT GAMES ARE FREE TOO ! (F2P) GAMING SUBCULTURE (competition cast, digital natives, free access to media, big events)

E-SPORT = big show, thousands of people, huge competition, fans gathering and sharing

STAPLES CENTER, LA League of League World Championship, 2014

SOME BIG FIGURES TO SET-UP THE SCENE E-SPORT TURNOVERS

E-SPORT AUDIENCE

188M $748M

2015

2015 BETTING REAL MONEY : $55M PLAYERS VS AUDIENCE (France) : e-sport audience : 1,8M, e-sport fans 800K, e-sport players : 400K True strength of e-sport is in the online audience and players Big events are the showcase, big numbers are online

E-SPORT TEAMS ARE THE NEW STARS

Envi US - CSGO Team 450K followers

SK Telecom 1 China

Yellowstar, most famous French esport player 320K followers

Football teams and basket figures are investing massively into e-sport : Magic Johnson (Team Liquid) Schalke 04 (Element) Sixers (Dignitas)

MAIN E-SPORT GAMES

E-sport is in the hand of the publishers, not gaming federation or event organizers

5 vs 5 MOBA Team strategy Game last around 30 mn

100 millions players account activated each month Peak of 7,5 millions players simultaneously

LCS : biggest e-sport event in the world NBA like competition : two seasons split + one World Championship Professional teams, all under contract with Riot NO BETTING PARTNERSHIP (but betting on the game/LCS authorized)

• • • • •

DOTA 2 : main competitor for LoL Very popular in Asia / lesser audience in Europe 10M players worlwide Biggest cash prize ($18M in 2015) Ingame betting system (skins)

First person shooter 5x5 Team strategy Match last a few minutes

10 millions active accounts

Very active community: regular peak of more than 1 millions CCV on Twitch Extensive ingame and out game betting system

OTHER E-SPORT GAMES

BETTING ON E-SPORT

• ESTIMATED EARNING for betting on e-sport : 55M • On existing betting platform (with real money + virtual money / goods) • ESTIMATED CSGO SKIN WAGERS : between $5 to 7 billions !!  Allow player to distinguish themselves from other players and/or support their e-sport team

THE BETTING GAME : VIRTUAL VS $$$$ 64%

OF E-SPORT GAMBLERS DO NOT WANT TO GAMBLE REAL MONEY

LOCAL GAMING CULTURE (AND LAWS ON GAMBLING) HAS AN INFLUENCE

eSports fans are gamers and not gamblers

eSports is currently unstable (no organized federation)

eSports is a unique ecosystem

E-sport betting platform offer virtual money (to offer in game) for legal reasons (ex. : France)

eSports betting landscape Company

Unikrn

Pinnacle

Gosugamer

Launch

2015

2015

2002

2016

Services

Free betting Real money betting 8 games

Real money betting 4 games

News site on eSports Skin betting on 2 games

Free betting Exotic bets 11 games

Forces

AAA website Raised 10M$

Established sportsbook

Community Integrated to Steam

AAA