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ABOUT US OUR TEAM TRAD VS DCENTRAL VC MODEL THE OPPORTUNITY
THE APPROACH FUNDING CYCLES TOKEN SALES
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The Journey of a Startup Focused Venture Partner on the Blockchain D-CENTRAL CAPITAL
Who we are Dcentral are a social co-operative Venture Partnership that helps emerging ideas and technologies grow through the shared knowledge of the Global Digital Community. With ethical approaches, BlockChain technology and the power and diversity of the DCentral Community behind us we WILL disrupt traditional Venture Capitalism by bulldozing its greatest shortcomings.
DeCentralised
BlockChain Based
Tech Focused
Run for, and by, the Community. All major decisions are voted for using SmartContract Technology – Meaning each Member effectively runs their own VC
Transparent, fair and secure. The JUST Token based ownership model provides Liquidity that no traditional VC can.
Focused on supporting SMART Ventures bringing the latest technologies to the market and the world with a focus on groundbreaking emerging Tech.
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Our Team
Jimmy Cockerton
Simon Hughes
Michelle Clark
Microsoft, o2, Telefonica managing partner programmes, incubator hubs and acquisitions. Passionate about Start-ups
Digital Architect & Developer specialising in FinTech. Currently working on a number of BlockChain Projects.
Michelle dreams of a better world and we are really pleased she is onboard to help ensure we not just deliver, but exceed our ethical vision.
Gemma Harris
Karthik Nagesan
Specialist Digital Marketeer with numerous global clients specialising in content marketing, SEO, Google AdWords, Social Media, Outbrain, Taboola & Google Analytics
Entrepreneur & Business Mentor, and the most memorable candidate on BBC's business based reality show, "The Apprentice" 2016
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Traditional Venture Capitalism & Startup Funding is Broken DCentral are looking to completely flip the traditional VC model, leveraging the power of the Global Community and the opportunities presented by BlockChain Innovations. In Doing so we will look to address the following, fundamental flaws of Traditional Venture Capitalism:
Illiquid
Blinkered
Diversification
Exit Focused
Long Term Investments with Average Market Returns
Power and Decision Making Concentrated in the hands of a few Middle Class White Men
Often Poor with High Risk Exposure and Missed Funding Opportunities
‘Black Swans’ Sought over Solid Revenue Generators
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DCentral Capital provides an innovative approach to Venture funding that puts the community at the heart of what it does. Our goal is to decentralise the funding and redistribution of profits from the already rich to those who have the skills and knowledge within the digital community… We call it VENTURE PARTNERING.
Inclusive
Liquid
Ethical
Community
Breaks Trad VC
ESG Focus
Dcentral is managed by its Community allowing ALL to become their own Venture Investor regardless of Buy-In.
Fully tradable tokenized ownership model with no minimum buy in. Tokens impart a number of voting rights on the Community
Fuelled by the power of its Global, Borderless, Inclusive, Fair and Empowered Community & the latest technologies
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Competing Models
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Tokenized Securities
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Tokenized Securities
“The advantages of tokenized securities over traditional paper backed certificates or fiat currencies are numerous. Today a transaction between two people in different countries can still take several days and cost the parties a significant share of the money transferred (the average cross border transaction fee is 7.45%)” (The World Bank: Remittance Prices Worldwide)
“Venture capital’s appearance of stability convinces me that it’s at its most vulnerable. Instead of continuing to fund disruptors, I think VC will itself be disrupted.” – Luke Kanies – Understanding Venture Capitalism, 2017. D-CENTRAL CAPITAL
The Opportunity
Venture Capitalism & Startups are Ripe for Disruption Blockchain provides liquidity, transparency & security Minority groups excluded from traditional models Global, diverse community is an untapped market Ethical approaches yield proven returns
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Regulation Compliance BlockChain VC Regulation “Selling securities is a regulated activity in most jurisdictions and therefore not something you can generally offer to retail investors so this is the main reason why people preferred utility tokens since they can reach a larger pool of investors and it is obviously cheaper and less complicated.” - Yannick Roux Spice VC
“
“We’re a security just like someone doing a big crowdfunding campaign, but we’re tokenizing that security. The difference is everyone else is trying to circumvent these regulations. We’re saying, ‘Is there a way to work within them?’, and the answer is ‘yes’. Our view is: let’s just face regulation head on, and see if this can be done compliantly. One of the problems I have with ICOs today is they’ve created convoluted structures to circumvent securities law, which in some cases doesn’t work at all.” Brock Pierce– Blockchain Capital
Regulated
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DCentral is committed to its accreditation in base markets. FCA approval and compliance will be core.
Ethical
E
All investments & startups will undergo a rigorous ESG assessment before proceeding.
Global
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Our investments are open to all regardless of gender, race, ethnicity, religion or sexual orientation.*
Shared
S
Responsibility for all major decisions will be shared between the global community of token holders.
D-CENTRAL CAPITAL *Subject to international restrictions imposed or local regulatory restrictions.
JUST Token
Role Of Token
Token Purpose
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How does it work Represents immutable, yet transferable, ownership of a proportion of the JUST Fund
Why is it the Right Tool
Features
What does it accomplish Provides point in time verifiable rights wholly visible on and to the Blockchain providing complete transparency and auditability
SMARTContract* technology embedded within the token provides the holder with proportional voting rights to across the breadth of the fund, its investments and its governance
Pre-ICO investment
SMART
Funds development of Ethereum based SMART Contracts required to facilitate Community interactions. Prior to this a ‘Holding’ Token will be issued on the Waves platform.
*DCentral Capital Desperately hopes that the community will be heavily involved with the development of these SMARTContracts and actively appeal to those with the interests and skills to get in contact with us via the DCentral Website
JUST Token
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Community Voting Rights
Associate Founder Nomination & Selection Advisor Nomination & Selection New Venture Nomination & Selection Funding Gate Progression Signoff Charity Profit Distribution Approval Exit/ IPO Nomination ESG Fund Selection
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Funds Structure
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Fund Flows
88% of all Tokens will sit with the Community.
Fund
88% of all tokens will be issued to the Community through the Pre-Sale and ICO. In addition, 75% of profits will be cycled back to the Community as dividends or investment entries into future funds. Finally, 10% of the remaining profits will be distributed to charities of the Communities choosing.
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Profit Distribution
85% of all profits cycled back to investors and Charities of their choosing Unlike other Venture firms that regularly carry 25% of profits for themselves D-Central is seeking to establish a fair and ethical partnership model that supports its community and the long term aspirations of the Startups it brings to market.
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Balanced Portfolio
Valuations at +$1m (Ceiling $5m)
V
Ventures need to be small enough to be malleable and capable of pivot but with some proof of viability
Exits at sub $100m Investment Leanings
DCentral Capital and its Community will focus on emerging technologies and the ideas, Startups and Small, Medium Enterprises which drive them. Whilst we will consider most applications our preference is towards early stage entities with…
I S I
O
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(but will make exceptions) or to drive strong Revenue Generating Businesses towards longer term returns.
Established Customers Existing customer bases with proven metrics are a definite positive marker.
Visionary Entrepreneur If the Community, as a representation of the global market, aren’t convinced then the venture won’t fly
‘Home Run’ Market Opportunity We need to have faith that the venture can blow a market wide open.
Attractive Risk/ Reward If level of reward doesn’t balance out the risk of investing our Communities money – we’ll walk away
SMART Venture Portfolio
2 0 0
1 0 0
5 0
1 0
5
Pre-Seed 1
Pre-Seed 2
Establish
Accelerate
Growth
$20m
$20m
$25m
$10m
$5m
Idea Development thru ‘THINK’ phase. Confidence in the idea & Customer Traction
Increase Investor Portfolio with BETA level Customers thru ‘SHAPE’ phase. Show N’ Tell to DC Community.
Growing Market Penetration& Product Enhancement. ‘Create’ phase.
Product enhancement & Sales growth to become self-sufficient for coming year via the ‘OPERATE’ phase.
Traditional VC Stage. Companies enhanced to profitability level capable of self sufficiency.
90 Day Sprint
90 Day Sprint
6 months
6 months
1 year
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SMART Venture Portfolio
As David Siegel terms it in his 2015 Article, “… This is the world of “Smart Bets” – Finding Inefficient Markets and investing in the entire market, letting the law of large numbers work for you.”
SMART Venture Portfolios focus on Diversification as their hedged bets against the massive failure rate of Pre-Seed and Seed Ventures
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We don’t pretend to know what will succeed and what will fail ahead of time – we play the numbers game with the added advantage of our diverse community
Venture Disruption
The Missed Opportunities Biased “Less than 10% of all venture capital deals go to women, People of Color, and LGBT founders. Other VCs see this as a pipeline problem. We see it as the biggest opportunity in investment.” http://backstagecapital.com/ (accessed 26/02/2018)
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Illogical “If life were a race, it’s fair to say that the starting lines at birth are unevenly distributed. Billions of people never have a real shot at a purposeful and productive life because of insurmountable hurdles like access to quality education and basic healthcare. The byproduct of this is an increasingly entrenched establishment that favors its own and tilts the system towards a few versus the many. It’s a system that can no longer optimize around the best and brightest. And when people are deprived of an opportunity to excel and contribute, we all lose.” (www.Socialcapital.com – accessed 26/02/2018)
Ripe for Disruption “The new models will start at companies run by women and people of color, because they’re the ones shut out of the current system. As they start to succeed, they will begin to pressure to rest of venture capital, and we will see just how stable the system really is.” (Luke Kanies – Understanding Venture Capitalism,2017)
Exits
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Escrowed Ethical Investment Funds “Investors are finding that if they are good to the planet and to people, they also end up, on average, benefiting themselves. There is mounting evidence that funds which observe environmental, social and governance (ESG) standards in their strategies tend to outperform those that don’t by a significant margin. “It is time for ESG investing to become mainstream,” Isabelle Mateos y Lago, global macro investment strategist at BlackRock Packaging
Stress Free! The outperformance of ESG strategies is beyond doubt. In emerging markets, the trend is particularly pronounced: the MSCI Emerging Markets Leaders index, which includes 417 companies that score highly on ESG, has been outstripping the dominant MSCI Emerging Markets benchmark since the 2008-09 financial crisis, with the outperformance gap reaching a record in June 2017.
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Super SEO & SAE Corporate Governance, Environmental and Social Engagement, Employee Relations, Ethical Operations, Negative Investment Criteria
Please NOTE: The Ethical Investments are only held to a maximum of 49% of total holdings whilst new ventures are sought. As soon as the Venture Fund runs short on cash (80% exhaustion) an application will be made to the community to relinquish a proportion of the Ethical Investment funds to continue to support innovative growth ventures.
Token Value Enhancement
Three Facets
1: Regular Dividends (target is annually on the anniversary of token activation) via a proportional distribution of a selected CryptoCurrency (of the Community Members collective choosing) representative of the Fiat profits from ventures and ethical investments. Venture profits can either be from exits or from the revenue generated by Partners we see as long term assets worth investing in and bolstering. In many ways, this is a model borrowed from Lighter Capital whereby we link upfront capital to a %share of future revenue. Here Loan payments are tied to monthly revenue and will increase and decrease in direct proportion. 2: At the point of Exit from a fund whereby the proceeds from Venture exits and residual proportional funds are distributed (again in selected Crypto Currency). JUST tokens will be re-purchased at this point (within a pre-defined window) and burned on the BlockChain. 3: Via the tradable value of JUST Tokens on Digital Exchanges. As the promise of Rewards from successful investments and Ventures appreciates, so does the tradable value of the token.
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Pre-Sale & ICO
A Serious Disruption to the Venture and Startup models from a group of ethically minded and very experienced professionals
O
A Passion to disrupt based on proven models of diversification and ESG
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Pre-Sale & ICO Apr 22nd
Pre-Sale
July 30th
To be used to secure regulatory compliance and commence work on Ethereum based tokens and SMART Contracts required for BlockChain based voting rights for the Community. Funding for Main ICO marketing, legal and accountancy fees required for compliance will also be funded. Early investors will receive a bonus of upto 30% on purchases.
Main ICO JUST tokens bestow on its holder’s special Member benefits including voting rights on future Startup inclusion, opportunities to become special advisors and access to future funds.
83.33%
16.67% D-CENTRAL CAPITAL
Bonus Structure
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Roadmap
Initial setup:
10th June 2017 – 16th April 2018
• Form company, team, banking arrangements & finance structure • Initial investment to fund setup • Start UK Financial Conduct Authority regulation process • Membership of British Private Equity & Venture Capital Association Pre-sale:
16th April 2018 – 22nd June 2018
• MinCap 6,250 ETH ($5m US) • Soft Cap12,500 ETH ($10m US). • Hard Cap 19,250 ETH ($15.4m US) Pre ICO Preparation: • • • • •
16th April 2018 – 30th July 2018
UK Financial Conduct Authority regulation (Appointed Representative Status) Non-UK regulation compliance ICO marketing activity Setup community & enable voting rights through SMART contracts Identify initial investment opportunities
ICO:
30th July 2018 – 12th November 2018
• MinCap 25,000ETH ($20m US) • Soft Cap 62,500 ETH ($50m US.) • Hard Cap 96,250ETH ($77m US). Final Setup: • • • •
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On board full team Complete Investment analysis platform Confirm initial investments Develop and publish investment roadmap
01st December 2018 – 16th April 2019
Contact Twitter
https://twitter.com/dcentralcapital
Medium
https://medium.com/@dcentralcapital
Reddit
https://www.reddit.com/user/d-centralcapital
Telegram
https://t.me/DCentralCapitalGeneral
Facebook
https://www.facebook.com/dcentralcapital/
Linked-in
https://www.linkedin.com/company/d-central-capitallimited/
YouTube
https://www.youtube.com/channel/UCDAKtvZwBTVKaW pzsbUpimw?view_as=subscriber
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